Educational  posters 


Designed  and  Lithographed   For  and  Posted  By  the 
Members  of  the   Poster  Advertising  Associa- 
tion, Inc.,  on  More  Than  Three  Thou- 
sand Plants  of  the  United  States 
and   Canada   During  the 
Year    1914,    A.  D. 


^ 


Being  a  record  of  appreciation  shown  by  all 
sorts  and  conditions  of  men,  organizations  and 
the  public  press  for  the  poster  advertising  cam- 
paigns conducted  by  this  organization  for  the 
sole  purpose  of  elevating  the  ideals  of  mankind 


# 


EDUCATIONAL   MOVEMENT   OF  THE 
POSTER  ADVERTISING  ASSOCIATION 


"And  thou  shall  k.eep  the  feast  of  weel^s  unto  the  Lord  thy  God 
with  a  tribute  of  a  freewill  offering  of  thine  hand,  which  thou 
shah  give  unto  the  Lord  thy  God,  according  as  the  Lord  thy  God 
hath   blessed  thee. "— Deut.  XVI:  1 0. 


The  educational  propaganda  of  the  Poster  Advertising  Association  is  an  earnest  effort  to  use 
the  means  at  the  hand  of  the  organization  for  the  moral  welfare  of  America. 

East  and  west  from  the  Atlantic  to  the  Pacific  oceans,  and  north  and  south  from  the  Arctic 
seas  to  the  Gulf  of  Mexico,  the  messages  of  peace  on  earth,  good  will  to  men,  of  patriotism,  of  courage 
and  cheer  and  of  unselfish  devotion  to  the  cause  of  humanity  have  been  preached  by  means  of  posters. 

This  movement  was  inaugurated  at  the  national  convention  of  the  Poster  Advertising  Asso- 
ciation held  in  Atlantic  City  during  the  month  of  July.  1913.  A  casual  suggestion  of  the  power  of 
the  poster  medium  for  good  took  concrete  form  in  the  appointment  of  an  educational  committee 
which  was  authorized  to  undertake  a  campaign  for  the  "uplift  of  humanity." 

Earnest  and  eloquent  advocates  pleaded  that  the  poster  advertisers  of  the  United  States  and 
Canada  use  the  open  space  on  their  boards,  at  least,  for  the  benefit  of  mankind.  But  the  movement 
did  not  stop  short  at  that  limitation.  It  extended  in  a  great  sweep  of  enthusiasm  from  end  to  end 
of  the  two  countries,  and  poster  men  everywhere  have  given  of  their  best  freely  and  unstintedly. 

Appropriately  enough  the  first  poster  in  the  campaign  pictured  the  appeal  of  the  Christ  Child 
through  His  birth  in  the  stable  at  Bethlehem.  It  was  a  remarkable  work  of  art  done  in  twelve  colors. 
The  design  was  made  by  Edward  Volkert,  and  the  picture  was  lithographed  by  the  United  States 
Lithograph  Company  of  Cincinnati,  Ohio. 

Its  effect  was  electrical.  It  came  unheralded.  Its  appearance  on  the  poster  plants  created 
the  greatest  astonishment  and  the  widest  possible  approval.  Churches  begged  for  copies  of  it. 
Boards  were  erected  on  ecclesiastical  property  for  its  exploitation.  It  was  mounted  and  framed  and 
used  in  school  rooms,  and  it  was  placed  on  school  property  everywhere  because  the  influence  it  exerted 
was  found  to  be  nothing  short  of  startling.  High  church  dignitaries  in  every  sect  acclaimed  it. 
Clerical  bodies  and  Sunday  School  associations  placed  their  cordial  appreciation  on  record  in  reso- 
lutions, and  even  little  children  were  among  those  who  pleaded  for  copies  of  it  for  their  nurseries. 

The  second  design  depicted  three  scenes  in  the  life  of  General  Grant.  It  was  a  sermon  in 
patriotism  and  an  eloquent  appeal  to  the  courage  and  energy  and  pertinacity  of  the  youth  of  the 
Americas.  It  showed  the  rise  of  Grant  from  his  log  cabin  to  the  first  place  in  the  nation.  This 
poster  was  also  designed  and  executed  by  the  United  States  Lithograph  Company. 

A  third  poster  was  set  out  just  before  Easter.  It  served  to  cap  the  climax  of  the  many 
"Go  to  church"  campaigns  that  had  spread  through  the  countries  where  religious  sentiment  had  been 
quickened  by  the  campaigns  of  the  Poster  Advertising  Association.      It  was  ideal  copy,  for  it  por- 


trayed  the  serftiment  church  organizations  had  been  expressing  and  it  did  this  in  a  powerful  and 
effective  way.  It  was  an  appeal  to  the  older  people  to  take  the  children  to  church  with  them  so  as 
to  give  them  a  start  in  the  right  direction.  This  poster  was  designed  by  Edward  Volkert  and  printed 
by  the  Ketterlinus  Lithographing  Company  of  Philadelphia. 

The  fourth,  and  last  of  the  first  series  of  posters,  was  an  appeal  to  boys  through  the  medium 
of  the  Boy  Scouts  organization.  It  was  an  inspiring  design,  showing  the  boys  in  their  splendid  activ- 
ities. The  original  sketch  was  painted  by  Daniel  Smith,  art  editor  of  the  New  York  World.  It 
received  the  stamp  of  approval  from  the  head  of  the  Boy  Scouts  movement  and  from  President 
Woodrow  Wilson  of  the  United  States.  It  was  lithographed  by  the  Forbes  Lithograph  Manufac- 
turing Company  of  Boston,  Mass. 

This  volume  is  published  in  appreciation  of  the  kindly  thought  of  men,  women  and  children 
from  all  parts  of  the  world,  of  the  many  organizations  which  have  commended  the  purpose  of  the 
Poster  Advertising  Association  and  the  effort  at  the  fulfilment  of  those  purposes  by  the  organization 
as  a  whole  and  by  individual  members  of  it,  and  for  the  generous  treatment  of  the  movement  by  the 
daily,  weekly  and  monthly  press  of  the  two  countries.  It  has  not  been  possible  to  reproduce  all  the 
comment.  To  do  that  many  volumes  would  have  been  necessary.  But  the  letters  and  resolutions 
and  press  notices  given  here  are  but  an  earnest  of  the  enthusiastic  sentiment  of  the  country  at  large. 
They  will  stimulate,  undoubtedly,  the  organization  to  continue  its  efforts  to  carry  hope  and  sunshine 
into  the  hearts  and  homes  of  the  men.  women  and  children  of  America. 


EDUCATIONAL     POSTERS 


Chicago,  111. 
Mr.  John  H.  Logeman, 

Poster  Advertising  Assn., 
Chicago,  111. 

Dear  Mr.  Logeman: — The  following  resolution  was 
passed  by  the  Elementary  Council  during  the  Inter- 
national Convention  which  just  closed  in  Chicago. 

When'as:  The  Elementary  workers  of  tlie  Inter- 
national Sunday  School  Association,  representing 
about  six  million  children  of  Nortli  America,  do  ap- 
preciate any  and  every  effort  put  forth  to  put  high 
ideals  before  the   youth   of  our  land,   and, 

Whcrriis:  The  Poster  Advertising  Association  has 
rendered  a  service  in  this  respect  by  providing  post- 
ers, entitled  "The  Christmas  Story,"  "The  Life  of 
General  U.  S.  Grant"  and  "Go  to  Church,"  whicli 
posters  have  been  displayed  during  the  past  few 
months  upon  the  billboards  in  every  city  of  three 
thousand  and  over  in  tlie  United  States  and  Canada, 
and. 

Whereas:  These  are  the  finest  pictures  of  the 
kind  that  have  ever  been  put  upon  billboards,  their 
beauty  and  their  direct  message' making  an  appeal 
to  all  classes  of  cliildren,  and, 

Whi'rcas:  Tribute  was  paid  to  the  Sunday  School 
teacher  through  tlie  inscription  upon  the  "Christ- 
mas Story  Poster,"  wliicli  read,  "Ask  Your  Sunday 
School  Teacher  to  Tell  You  the  Story;"  therefore  be 
it  resolved — 

Resolved:  That  the  Elementary  section  of  the 
International  Sunday  School  Association,  in  conven- 
tion assembled,  express  to  the  Poster  Advertising 
Association  their  sincere  appreciation  and  gratitude 
for  the  helpful  service  they  have  rendered. 

Signed  by  the  Committee. 

Grace  M.   Longfellow.  Minneapolis. 
Edith  M.  Nichols,  Connecticut. 
Lucille  Sijicoe,  Virginia. 
M.VRV   Foster   Bryner.    Chicago. 

*  *     * 

Boston,  Mass. 
Mr.  E.  C.  Donnelly, 

97  Warrenton   Street,  Boston,  Mass. 

Dear  Mr.  Donnelly: — His  Eminence,  the  Cardinal, 
directs  me  to  express  to  you  his  liearty  commenda- 
tion of  the  good  spirit  manifested  by  the  Poster  Ad- 
vertising Association  in  placing  before  the  public 
the  beautiful  representation  of  the  Nativity  of  Our 
Lord. 

His  Eminence  has  seen  and  admired  this  beautiful 
poster  in  various  parts  of  the  city,  and  he  could  not 
help  appreciating  the  influence  for  good  that  it  was 
bound  to  have  by  helping  people  to  realize  what 
Christmas   means. 

On  several  occasions  he  noticed  particularly  that 
the  children  were  stopping  to  admire  the  pictufe 
and  once  he  had  the  pleasure  of  instructing  some  of 
them  in  regard  to  its  meaning. 

The  picture  is  not  only   singularly  beautiful   from 
an   artistic   point   of  view,   but    it   has  the  essential 
merit  of  manifesting  the  true  Christian  spirit. 
Very  sincerely  yours, 

C.  J.  Sillivan,  Secretary. 

*  *     * 

New   York,   N.  Y. 
Mr.  Barney  Link, 

Van  Beuren  &  New  York  Billposting  Company. 
My  Dear  Sir: — Referring  to  your  circular  of  re- 
cent date,  I  write  to  say  that  yesterday,  in  Yonkers, 
I  had  the  opportunity  of  seeing  your  Christmas 
poster  with  the  legend,  "Ask  your  Sunday-school 
teacher   to   tell   you    the   story." 

It  seems  to  me  that  nothing  but  good  can  come 
from  the  exhibiting  of  such  appropriate  reminders 
of  the  season's  real  meaning,  especially  as  there  is 
no  touch  of  sectarianism  about  the  presentation. 
May  I  beg  to  be  allowed  to  offer  this  word  of  sincere 
appreciation  of  your  motive  and  of  your  method? 
Very    faithfully    yours, 

D-win   B.vines-Griffith, 
Minister,  Edgehill  Church,  at  Spuyten  Duyvil. 


Boston,    Mass. 
Edward  C.   Donnelly,   Esq., 

Poster  Advertising  Association, 
97  Warrenton  Street,  Boston. 
Dear  Mr.  Donnelly: — I  am  directed  by  His  Excel- 
lency, the  Governor,,  to  express  to  you  his  commen- 
dation of  the  splendid  spirit  shown  by  your  Asso- 
ciation in  carrying  out  the  plan  for  a  system  of 
poster  educational  advertising  which  has  been  out- 
lined to  him. 

Faithfully  yours, 
,J()Hx  E.  Meaxey.  Secretary  to  the  Governor. 

*  *     * 

New  York,  N.  Y. 
Dear  Mr.  Link: — The  poster  you  kindly  sent,  and 
for  which  you  have  my  warmest  thanks,  deserves 
splendid  praise.  And  you  must  have  already  found 
the  commendation  of  your  conscience  in  what  you 
are  doing. 

The  idea  is  exceedingly  well  worked  out,  and  the 
display  of  the  great  fact  of  the  Christ  will  uplift 
many   and   make   all   think. 

Very  cordially  yours, 

JoH.v   T.    Wilus. 
Pastor,  Seventh  Presbyterian  Church  of  Jesus  Christ. 

*  *     * 

New  York,  N.  Y. 
Van  Beuren   &  New  York  Billposting  Company. 

Dear  Sirs: — Allow  me  to  extend  a  word  of  com- 
mendation and  gratitude  to  you  for  your  thoughtful 
recognition  of  the  Christmas  season,  by  posting  the 
very  artistic  pictures  of  the  Nativity.  I  mentioned 
the  matter  publicly  to  my  congregation  on  Christ- 
mas Sunday,  and  I  know  that  there  is  a  very' gen- 
eral  feeling   of   appreciation. 

Trusting  that  the  influence  may  be  very  far- 
reaching,   I   am. 

Very    truly    yours, 

Harold  S.  Rambo, 
Pastor,   Home  Street  Presbyterian   Church. 

*  *     * 

New  York,  N.  Y. 
Van  Beuren  &  New  York  Billposting  Company. 
New  York  City. 
Gentlemen: — I  wish  to  tell  you  how  deeply  grate- 
ful I  am,  personally,   for  this  beautifully  suggestive 
poster  of  the  Birth  of  Christ.     It  is  Impressive  and 
uplifting.     It   compels   attention    from   the    passerby 
and   devout   thankfulness   from   the   Christian   heart. 
This   is   a   sign  of  better   things   for  all.     Coming 
once  in  a  while,  and  especially  at  this  season  of  the 
year,    this    picture    makes    such    an    appeal     as     to 
awaken  a  response  from   the  best   that  is  in   every 
human  heart. 

Yours  truly. 

JOHX    R.    MA(  KAY. 

Minister,  North   Presbyterian   Church. 

*  *     * 

New  York,  N.  Y. 
Mr.  Barney  Link, 

Poster  Advertising  Association,  New  York. 
My  Dear  Mr.  Link: — Let  me  add  my  thanks  and 
word  of  appreciation  for  the  plan  of  a  Christmas 
poster  to  be  displayed  at  the  expense  of  your  asso- 
ciation to-day.  I  am  delighted  that  there  are  good 
influences  at  work  behind  the  scenes,  and  hope 
that  your  association  will  be  able  also  to  help  ele- 
vate the  tone  of  the  theatrical  posters  of  the  Bronx. 
Assuring  you  of  my  appreciation,  I  am, 
Sincerely  yours, 

Graham  C.  Hunter, 
Minister,  Hunts  Point  Presbyterian  Church. 

*  *     * 

New  York,  N.  Y. 
Dear  Sirs: — "The  Nativity"  poster  is  a  good  idea 
and  I  would  be  pleased  to  see  such  a  poster  in 
neighborhood  of  my  church  (Grace  M.  E.  Church, 
Bronx,  corner  White  Plains  Avenue  and  Penfield 
Avenue). 

Yours  truly, 

Charles  K.  Woodso.n". 
Pastor,   Methodist  Episcopal    Church. 


(7) 


EDUCATIONAL     POST  E  K  S 


Binghamton,   X.   Y. 
Binghamton   Poster   Adv.   Co., 
Binghamton,   N.    Y. 
Gentlemen: — I  was  glad  to  have  your  favor  of  the 
15th   ult.,   calling   my   attention   to  the  great   Christ- 
mas  poster   which   you   have    shared   in   placing    be- 
fore the  people  of  Binghamton  during  the  Christmas 
season. 

I  noted  the  poster  with  a  good  deal  of  interest, 
and  I  want  to  express  my  pleasure  in  the  part  that 
you  have  had  in  the  matter,  and  to  assure  you  that 
I  believe  it  cannot  but  be  of  great  benefit  to  have 
this  masterpiece  displayed  in  such  a  beautiful  pic- 
ture as   that   posted   in   the   city. 

Yours  very  truly, 

A.   R.   B.  Hegkman, 
Rector,  Trinity  Rectory. 

*  *     ♦ 

Chicago,  111. 
.Mr.  .1.   i-1.   l^ogeman. 

1602  Steger  Bldg.,  Chicago,  111. 
Dear   Sir: — We,   the   members   of   the   Elementary 
Committee   of   the   International   Sunday   School   As- 
sociation, assembled  in  committee  sessions,  January 
12-13,  at  Hotel   Sherman,  Chicago,  desire  to  express 
our  appreciation  of  the   worthy   contribution   of  the 
Poster  Advertising  Association,  in  their  display  upon 
the  billboards  all  over  the  country  of  the  beautiful 
and  impressive  picture  of  the  Nativity,  and  we  rec- 
ognize with   special   thanks  the  quiet  tribute  to  the 
influence  of  the   Sunday   school  teachers   in  making 
known  the   story. 
With  gratitude  to  your  Association, 
Cordially, 

A.   H.    Mills,   Chairman. 

Decatur,    111. 

DOX  KlXXEY, 

Newton,    Kan. 
T.  Gordon  Russell, 

Winnipeg,   Can. 
Mrs.  H.  M.  H.\mill, 

Nashville,   Tenn. 
ID.\  F.  Leyd.\, 

Chicago,    111. 
Mary  Foster  Bry.ner, 
Elementary   Superintendent. 
.Iessie  E.  Taylor, 
Chicago,    Com.    Secretary. 

*  *     * 

Chicago,  111. 
American  Posting  Service, 
757  W.  Jackson  Bd. 
My  Dear   Mr.   Robbins: — I   wish   to   extend   to   you 
my  personal  thanks   for  calling  my  attention  to  the 
work  undertaken  by  the  Poster  Advertising  Associa- 
tion   in    presenting    "The    Nativity"    on    the    poster 
boards. 

This  undertaking  commands  my  hearty  approval 
and  commendation.  It  surely  must  do  good,  and  it 
will  recover  the  Christ  for  the  Christmas  time. 

I  am  planning  to  speak  a  few  words  of  appreciation 
and  commendation  of  your  work  in  my  sermon  next 
Sunday  morning. 

Very  sincerely, 

E.  B.  Crawford, 
Minister  Garfield  Park  M.  E.  Church. 
«     *     * 

Chicago,  111. 
Dear   Sirs: — Your   idea,   I   think,   is  fine,   and  will 
help  in  its  way  to  spread  the  good  news  of  the  PJvan- 
gel. 

A  merry  Christmas  and  happy  New  Year  to  you! 
Sincerely  yours, 

WiLLIAJt    GhOIEFELD, 

Pastor  of  Bethany  Church. 

*  *     * 

New  York  City. 
Mr.  Barney  Link, 

515   Seventh   Ave.,   City. 
Dear  Mr.  Link: — Accept   my   sincerest  congratula- 
tions on   the  beautiful   poster  depicting  the   birth  of 


Christ.  I  have  long  been  an  advocate  of  the 
churches  using  the  billboard.  I  am  confident  that 
this  picture  will  do  unlimited  good.  The  billposters 
of  America  are  to  be  commended  both  for  their 
enterprise  and  for  their  high  purpose. 
With  kindest  personal  regards,  I  am. 
Yours  sincerely. 

Christian  F.  Reiser, 
Grace   Methodist   Episcopal   Church. 


Chicago,  111. 
American  Posting  Service, 
757  W.  Jackson  Blvd., 
Chicago. 

Mr.  B.  W.  Bobbins,  Pres. 

Dear  Sir: — Y'our  letter  of  the  13th  inst.  concerning 
the  posting  of  large  posters  depicting  the  birth  of 
Christ  received.  As  there  are  so  many  who  do  not 
attend  divine  services,  it  seems  to  me  a  great  deal  of 
good  can  be  accomplished  by  such  posters.  Even 
those  who  do  attend  services  shall  be  helped  by  see- 
ing such  posters.  In  our  rush  of  life,  to  come  face 
to  face  with  the  presentation  of  our  Saviour's  birth 
in  picture  will  cause  many  a  change — for  the  better 
in  thought,  word  and  deed. 

We  heartily  congratulate  you  on  your  noble  under- 
taking and  feel  certain  of  its  success  for  Humanity's 
Uplift. 

If  possible  for  me  to  get  one  of  the  posters,  for  use 
at  our  Christmas  services,  please  let  me  know.  The 
children,  as  well  as  the  adults,  would  be  much  im- 
pressed, I  believe. 

By  careful  usage,  the  poster  can  be  preserved  for 
several  years  and  thus  keep  doing  its  good  work. 

I  will  gladly  send  for  one  if  it  can  be  obtained, 
even  by  purchasing. 

Wishing  you  and  the  Service  a  merry  and  joyful 
Christmas,  I  am. 

For  the  uplift  of  mankind, 

Sincerely  yours, 

PaFL    J.    GERnKRDIXfi, 

Pastor  St.  Matthew's  Evangelical  Lutheran  Church. 


New   York,  N.  Y. 

Van  Beuren   &   New  York  Billposting  Company. 

Gentlemen: — I  am  very  glad  to  know  of  such 
good  near  neighbors  as  your  company.  The  only 
fault  I  have  to  find  with  your  fine  poster  is  that 
there  ought  to  have  been  more  of  them.  I  know 
that  the  cost  of  such  a  large  picture  must  have 
been  considerable,  and  so  we  ought  to  be  thankful 
that   so  many   were  posted. 

I  would  like  to  have  given  space  in  front  of  my 
church  for  one,  as  it  would  have  been  one  of  the 
most  conspicuous  in  the  city.  I  am  ,iust  above  you, 
at  Seventh  Avenue  and  Thirty-ninth  Street.  Perhaps 
next  year  I  may  have  the  opportunity  of  having 
such  a  poster  in  front  of  my  church.  The  Christ 
Child  teaching  for  Christmas,  instead  of  merely 
Santa  Claus  and  other  superstitions,  is  a  vast  im- 
provement. 

Thank  you  for  your  letter  and  for  the  good  work 
of  your  posters. 

Yours    truly, 

C.  N.  Mdi.i.EH, 
Trinitv  Parish,   St.  Chrysostom's  Church. 


New  York  City. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — Just  a  line  to  express  my  he;!rtv  ap- 
preciation   of   the    enclosed    letter.      I    am    confident 
that   in  the  near   future  the  churches   will  begin  to 
use    advertising   methods   much    more    largely,    espe- 
cially billboards. 

Heartily, 

A.  F.  W.  Ganoii, 
The  Joint   Executive  Committee   of  the  General   As- 
sembly's    Boards    and    Executive    Commission, 
Presbyterian   Church   in   the   V.   S.   A. 


(,Vi 


I<:  D  U  C  A  T  I  O  N  A  L     I'  ( )  S  1'  !•.  I-:  S 


New  York  City,  N.  Y. 
Editor.  Till.  Postkr. 
Cliicago,  111. 
Dear  Sir:  —  I  have  just  gone  through  the  June  is- 
sue  of   The    PO.STEU.      It    is   artistic,    suggestive   and 
valuable.     How  I  wish  the  church  had  money  to  do 
the    publicity    which    the    billboard    cuts    reproduced 
suggest  as   possible.      I   think   the   Ward   Baking  Co. 
advertisement,   showing   boys   fishing,   is   one   of   the 
best  I  have  ever  seen.     Last  month's  educational  pic- 
ture, showing  women   and  children   going  to  church, 
was  one  of  the  most  effective  1  have  ever  beheld.     I 
am  sure  that  the  amount  of  good   it  has   done  can 
never  be   estimated.     It   brings   back   best  memories 
and  so  enthrones  man's  best  self. 

Congratulating  you  on  your  periodical,  I  am, 
(Signed)  Chkisti.vn  F.  Reisxer, 
Grace  Methodist  Episcopal  Church. 

*  *     * 

Brooklyn,  N.  Y. 
Messrs.    Brooklyn    Poster   Adv.    Company. 

Dear  Sirs; — I  received  the  Nativity  poster  you 
sent  to  me.  Thank  you  for  the  same.  I  will  make 
good  use  of  it,  you  may  be  sure. 

Henry   Blatz,  Jr.. 
Pastor,  Vanderveer  Park  M.  E.  Church. 

*  *     * 

Brooklyn,  N.  Y. 
Mr.  Barney  Link, 

My  Dear  Sir: — I  want  to  personally  thank  you 
and  your  associates  for  the  fine  poster  of  "The 
Nativity"  which  you  have  posted  about  our  city. 
It  is  a  beautiful  idea  and  is  impressing  the  com- 
munity  greatly. 

I  referred  to  it  this  morning  in  my  sermon  and 
used  it  to  illustrate  the  fact  that  the  spiritual  still 
has  great,  if  not  growing,  force,  among  us.  You 
speak  of  the  "uplift  movement"  as  an  inauguration. 
I  am  glad  of  that  and  shall  be  greatly  interested 
in  such  other  pictures  as  you  may  display  for  the 
community    good. 

Very    truly   yours, 

Loris   O.    RoTEXn.\CH, 
Pastor.    Bethany   Presbyterian    Church. 

*  *     * 

Albany,  N.  Y. 
Pitch  Advertising  Company. 

Gentlemen: — The  AVoman's  Christian  Temperance 
Union  of  Albany,  through  its  Department  of  Purity 
in  Literature  and  Art,  wish  to  endorse  the  action 
of  the  Educational  Department  of  the  Billposters' 
Association  in  placing  the  exquisite  reproduction  of 
the  "Nativity,"  by  the  Cincinnati  artists,  in  con- 
spicuous places  throughout  Albany  and  vicinity.  Too 
much  praise  cannot  be  given,  and  the  good  resulting 
from  this  effort  may  only  be  reckoned  in  eternity. 
Yours  most  appreciatively, 

C.\ROLYX   Pen'tlaxd  Lixdsay. 

*  *     * 

Albany,  N.  Y. 
Mr.  F.  E.  Fitch, 

130  Hudson  Ave., 
Albany,  N.  Y. 
My  Dear  Mr.  Fitch: — I  am  very  much  interested  in 
the    excellent    proposition    of   the    poster    advertising 
agencies  to  display  a  picture  of  the  birth  of  Christ. 
I   am   quite   sure  this  will   have  real  spiritual  effect 
and  will  assist  in  elevating  the  minds  of  the  people 
from   mere   materialism   to   higher   considerations. 
Sincerely   yours, 

Richard  H.  Nelson. 


Albany,   N.  Y. 
Mr.  Barney  Link, 

President  N.  Y.  Billposting  Company. 
My  Dear  Sir: — Through  our  department  of  "Purity 
In  Literature  and  Art,"  the  Woman's  Christian  Tem- 
perance Union  membership  of  this  city  desires  to 
congratulate  you  on  the  campaign  of  education  so 
beautifully  planned,  the  first  evidence  of  which  is 
shown  in  "The  Nativity"  posted  throughout  the  city. 


The    coloring — the   size the   subject — the   modesty 

which  obscures  even  the  names  of  the  donors  are  all 
most  excellent,  and  we  wish  you  to  know  that  this 
beautiful  Idea  Is  greatly  appreciated  by  the  better 
class  of  people  generally. 

It  is  truly  an  "uplift"  and  the  good  done  may  only 
be  reckoned  in  eternity. 

Yours  to  help  lift  up, 

Very  sincerely, 

Carolyn   E.    Lindsay, 
President,   Woman's   Christian   Temperance   Union. 

*  *     * 

Chicago,  111. 
Mr.    J.    H.    Logeman, 

1620  Steger  Bldg., 
Chicago,  111. 
Dear  Sir: — We,  the  Sunday-school  teachers  of 
children,  in  weekly  session  of  the  Chicago  Graded 
Union,  wish  to  express  our  sincere  appreciation  of 
the  beautiful  lithograph  pictures  displayed  during 
the  holiday  season  in  various  parts  of  our  own  and 
other  cities.  These  pictures  have  proved  a  valu- 
able contribution  to  religious  education  and  the 
true  spirit  of  Christmas.  We  wish  to  thank  the 
Poster  Association   for  their  splendid  generosity. 

In  blessing  others,  may  your  own  lives  be 
blessed. 

With   cordial   good  wishes, 

Ida  F.  Lkyda, 
President,  Chicago  Graded  Union  of  Sunday-school 
Teachers. 

Chicago,   111. 
Mr.   John   H.   Logeman, 
733   Robbins  Terr. 

My  Dear  Mr.  Logeman: — Your  letter  has  been 
lying  on  my  desk  for  some  days  and  my  failure  to 
respond  was  for  a  special  purpose — for  I  desired  to 
see  the  picture;  also  to  wait  until  I  found  what  it 
might  mean  to  the  passers-by. 

It  is  one  of  the  pleasures  of  the  New  Year  to  tell 
you  that  the  message  has  been  a  wonderful  one  and 
has  accomiilished  untold  good.  Many  are  telling  of 
the  good  done.  Personally,  I  would  thank  you  and 
your  company  for  the  beautiful  and  the  marvelous 
picture  that  has  helped  millions  into  the  Christmas 
spirit.  I  am  sure  Christ  is  glad — for  many  of  His 
children  are.  He  alone  knows  how  many  have  been 
helped  to  a  new  life  of  sacrifice  for  His  sake — how 
many  kept  from  sin,  and  how  many  gladdened  by 
your  thoughtfulness. 

Praying  the  Father's  blessing  upon  you  and  yours 
for  the  New  Y''ear,  I  am. 

Sincerely  yours, 

Henuy'  Hepburn, 

Pastor,  The  Buena  Memorial  Presbyterian  Church. 

*  *     * 

Chicago,  111. 
Mr.  B.  W.  Robbins. 

President  American  Posting  Service, 
Chicago,  111. 
Dear  Sir; — I  wish  to  express  my  personal  apprecia- 
tion of  what  the  poster  advertising  interests  are  do- 
ing, as  indicated   in  your  letter  of  the  13th  inst.,  in 
displaying  the  poster  depicting  the  birth  of  Christ. 
Santa   Claus  is  receiving   so  much  prominence  now- 
a-days  that  many  seem  to  be  forgetting  why  we  really 
observe  the  day.  and  that  poster  will  remind  some  of 
these,  whom  the  churches  would  not  reach. 
With  the  warmest  greetings  of  the  season, 
Very  sincerely  yours, 

J.  M.  BRA:\rKA5ip, 
Pastor  Calvary  English  Evangelical  Lutheran  Church 

of  Irving  Park. 

*  *     * 

Chicago,  111. 
American    Posting    Service. 

Gentlemen: — Your  letter  relating  to  poster  of  "The 
Nativity"  of  our  Lord  reached  me  several  days  ago. 

I  was  much  interested  in  its  contents  and  believe 
it  will  be  of  great  spiritual  and  moral  value  to  the 
people,  both  young  and  old,  of  our  city. 


(9) 


EDUCATIONAL     POSTERS 


A  poster  of  the  Crucifixion  during  Lent  would 
have  even  a  more  telling  effect. 

I  would  be  very  glad  to  have  you  mail  or  send 
me,  by  express,  one  of  these  posters,  for  I  could 
make  very  good  use  of  one  in  our  Sunday-school 
room.  I  will  be  glad  to  pay  whatever  expense  may 
be  connected  with  the  sending  of  it  as  well  as  the 
cost   of   the  poster   itself. 

Thanking  you  for  your  letter  and  interest  in  the 
uplift  of  humanity,   I   am. 

Sincerely, 

M.  E.  Haberlaxd. 
Pastor.    St.    Luke's    English    Evangelical    Lutheran 

Church 

*  *     * 

New  York,  N.  Y. 
Mr.    Barney   Link.   President. 

I\ly  Dear  Jlr.  Link: — Your  letter  calling  my  at- 
tention to  the  "poster"  is  at  hand,  and  our  one  de- 
sire is  to  congratulate  you  and  thank  you  for  the 
wise  and  liberal  spirit  you  are  showing.  The  story 
will  be   impressive  and   blessed. 

If  you  have  an  extra  poster,  and  can  give  it  to 
me,  I  will  be  very  grateful,  and  put  it  to  good  use. 
I  trust  you   can  do   so. 

With    every    good    wish. 

Very  cordially  yours, 

John    T.   Wild.s. 

Pastor.  Seventh  Presbyterian  Church  of  Jesus 
Christ. 

*  *     * 

New  York.  N.  Y. 
The  Van  Beuren  &  New  York  Billposting  Company. 
Dear  Sirs: — The  Philothean  Society,  whose  mem- 
bership card  you  will  please  find  enclosed,  requests 
me,  as  its  secretary,  to  write  and  thank  you  for 
the  beautiful  picture  of  the  Birth  of  Christ  which 
you  have  had  posted  through  the  United  States 
and  Canada,  with  its  significant  and  helpful  ref- 
erence to  the  Sunday-school  teacher,  and  I  do  so 
with    pleasure. 

Yours   truly, 

GEORliK  S.   Payson, 

Secretary. 

*  *     * 

New  York,  N.  Y. 
Van    Beuren   &   New   York   Billposting   Co., 
515    Seventh    avenue. 
New    York    City. 

Gentlemen: — I  am  very  much  interested  in  your 
letter  of  the  10th  inst.,  in  which  you  inform  me 
of  your  desire  to  inaugurate  an  "uplift  movement 
for  the  good  of  humanity."  This  is  just  splendid! 
The  church  has  been  engaged  in  that  sort  of 
thing  a  long  time,  and  there  is  great  joy  in  it. 
But  there  is  so  much  still  to  be  done  that  we  ought 
to  hail  gladly  any  new  reinforcements.  It  is  a 
pleasure  to  commend  this  movement,  which,  I  infer 
from  your  letter,  is  only  in  its  inception.  I  have 
seen  the  Nativity  poster  you  refer  to,  and  will  say 
that    I    was    much    pleased    with    it. 

What  is  the  lowest  price  that  you  could  furnish 
me  with  three  of  these  posters?  I  would  like  to 
arrange  to  exhibit  one  in  my  church,  one  in  my 
Sunday  School  and  one  possibly  on  the  front  of 
the  church  building.  We  are  over  here  in  a  poor 
neighborhood,  and  our  funds  are  very  limited,  but 
I  believe,  if  your  price  is  not  too  high,  it  would 
be  a  good  thing  for  use  to  co-operate  in  this  way. 
I  am  not  so  sure  about  being  able  to  arrange  for 
the  outside  exhibition,  and  yet  that  is  very  impor- 
tant, as  many  people  pass  our  cliurch  and  would 
be  benefited  by  such  a  picture. 

Very    truly    yours. 

.Taaiks   H.   L(m  kwochi. 

Pastor,  Cornell  Memorial  Methodist  Episcopal 
Church. 

*  *     It- 

New  York,  N.  Y. 
Mr.  Barney  Link,  President, 

Van  Beuren   &  N.  Y.  Billposting  Co.. 
New    York. 
Dear   Sir: — I   am    glad    to   hear   of   your    work    for 


the    "uplift    of    humanity."      It    certainly    will    be    a 

help  and   a  hope  to  many   to  see  a  good   picture  of 

the    Birth    of   Christ    on    the   billboards   of   the    city. 

Thanking  you   for  your  letter,   I   am. 

Yours   sincerely, 

James   Chalmers. 
Pastor.   Church   of  the   Holy  Trinity. 

*  *     * 

New  York,   N.   Y. 
Van  Beuren  &  N.  Y.  Billposting  Company. 

Gentlemen: — Your    proposed    plan    of    the    poster 
masterpiece   of  the  birth  of  Christ   is  a  good  one. 
I  wish  you  success  toward  the  desired  end. 
Most  sincerely, 

Spencer  J.  Ford, 
Pastor,  Central  Park  Baptist  Church. 

*  *     * 

New   York,   N.   Y. 
Van  Beuren  &  New  York  Billposting  Company. 

Dear  Sirs: — I  have  seen  the  picture  and  am  much 
impressed  by  it.  I  observed  in  front  of  one  board 
a  number  of  children;  a  little  girl  was  telling  them 
the  story  of  the  Nativity,  and  they  were  most  rev- 
erent and  greatly  interested.  I  think  the  members 
of  the  Poster  Advertising  Association  deserve  the 
sincere  thanks  of  us  all.  I  am  sure  you  have  mine, 
which  I  send  with  great  pleasure. 
Cordially    yours, 

M.  H.  Gates. 
Vicar,  Trinity  Parish,  the  Chapel  of  the  Intercession. 

*  *     * 

New  York,  N.  Y. 
Dear  Sir: — I  received  your  letter  of  December  10 
telling  of  the  poster  of  the  Nativity  which  Is  be- 
ing displayed  this  season  in  our  larger  cities.  I 
have  seen  the  picture,  and  I  want  to  say  how  very 
beautiful  I  consider  it.  and  how  noble  I  think  the 
idea  of  your  company  is  in  feeling  responsibility 
for  teaching  in  this  practical  way.  I  shall  be  glad 
to  refer  to  it  from  my  pulpit. 

With  appreciation  of  what  you  are  doing,  believe 
me, 

Faithfully   yours, 

Theodore  Sedgwick. 
Cavalry  Rectory. 

*  *     * 

Buffalo,  N.  Y. 
Whitmier  &  Ferris  Company. 
Buffalo,   N.  Y. 
Dear    Sirs: — I    want    to    express    my    personal    ap- 
preciation of  the  splendid  display  of  the  pictures  on 
the   Birth  of  Christ.     This  has   been   a   real   help  in 
adding  to  the  Christmas  spirit,  and  I  am  sure  that 
thousands  have  noticed  it.     I  shall  call  attention  to 
it  Sunday  from  my  pulpit. 

Sincerely  yours. 

Caui.  D.  Case, 
Pastor,  Delaware  Avenue  Baptist  Church. 


New  York,  N.   Y. 

The   Brooklyn   Poster  Advertising  Company. 
894   Fulton  Street,  Brooklyn,  N.  Y. 

Gentlemen: — I  noticed  in  a  recent  issue  of  the 
"Eagle"  that  you  were  resjKjnsible  for  the  beautiful 
Nativity  pictures  which  are  being  shown  on  the 
fences  about  Brooklyn,  and  I  wish  to  thank  and 
congratulate  you  on  the  idea. 

I  have  been  particularly  attracted  to  the  number 
of  children  whom  I  have  seen  admiring  them,  and 
which,  on  account  of  my  connection  with  the  Society 
for  the  Prevention  of  Cruelty  to  Children,  would  be 
bound  to  attract  me;  yet  I  have  also  noted  fully 
as  many  adults  very  much   interested   in   them. 

Irrespective  of  creed,  this  cannot  help  but  have 
an  uplifting  effect,  and  Brooklyn  is  to  be  congratu- 
lated on  having  men  with  foresight  and  a  willing- 
ness to  do  a  thing  like  this. 

It  is  certainly  a  splendid  Christmas  gift  to  the 
citizens  of  Brooklyn. 

Sincerely  yours. 

James  A.  Smith. 


do) 


EDUCATIONAL     POSTERS 


Buffalo,  N.  Y. 
Whitmier  &  Ferris  Company, 
Buffalo,  N.  Y. 
Gentlemen: — I   want  to  express  my  hearty  appre- 
ciation of  the  poster  advertisinp;  interests  of  Amer- 
ica   for    their    thoughtful    contribution    to    the    uplift 
of  humanity  by  the  fine  display  poster  advertisement 
of  "Tile  Nativity"  now  appearing  in  American  cities. 
This  contribution  from  a  large  business  corporation 
is   anotlier   indication   of   the   "coming    of  the   King- 
dom"   of    "peace    upon    earth    and    good-will    toward 
men."     Let  the  light  of  toleration  continue  to  shine. 
Heartily  yours, 

Jon>f  D.  Campbeii, 
Minister,  Church  of  the  Covenant  (Presbyterian). 


Buffalo,   N.   Y. 
Messrs.  Whitmier  &  Ferris, 
178  ElUcott  St., 
Buffalo,  N.  Y. 
Gentlemen: — I  want  to  thank  you  for  sending  me 
the  notice  with  regard  to  the  Christmas  poster,  and 
to  congratulate  you   upon  the  beauty  of  the   poster 
and  upon  the  effect  which  the  action  of  your  asso- 
ciation throughout  the  United  States  is  having  and 
the  comment  that  it  is  arousing.     All  our  business 
men  begin  to  feel  greater  responsibility  for  the  moral 
and   religious  life  of  the  country,   and  many  of  our 
greatest   problems   will    adjust   themselves   automat- 
ically. 
With   renewed   congratulations. 

Yours  very  sincerely, 

MuRR.\Y  Shiplet  Howland, 
Lafayette  Avenue  Presbyterian  Church. 


New  Brighton,  N.  Y. 
Messrs.  Dunn   Brothers, 
Tompkinsville,   N.   Y. 
Dear   Sirs: — For   some   time   past   I   have    noticed 
that  you   have   improved,  not  only   the  condition  of 
your  billboards  on  Staten  Island,  but  also  the  char- 
acter  of   the   posters    placed   upon   them.     This   has 
been  a   cause  for  deep   satisfaction  on  my  part,  in- 
terested  as  I  am  in  the  moral  uplift  of  the  people 
of  this   community. 

Especially  delighted  was  I  to  see  the  artistic  and 
striking  picture  of  the  Holy  Nativity  which  you  dis- 
played in  a  number  of  places,  on  your  boards.  I 
believe  it  accomplished  a  great  deal  of  good  among 
all  classes  of  people.  Not  only  from  personal  con- 
versation, but  during  religious  services  in  the  church, 
I  heard  many  refer  to  this  beautiful  picture.  The 
following  of  this  Christmas  poster  with  your  recent 
educational  poster  of  General  Grant  has  prompted 
me  to  write  this  letter  in  appreciation  of  your  work 
on  Staten  Island. 

May  I  wish  for  you  the  highest  success  in  your 
business? 

Respectfully, 

Geo.  C.  Leningtox, 
Brighton  Heights  Reformed  Church. 
*     *     * 

Castleton-on-Hudson,  N.  Y. 
Mr.  Barney  Link,  President. 

Dear  Sir: — I  am  writing  to  say  to  you  how  much 
the  White  Ribbon  women  of  Albany  County  appre- 
ciate and  thank  you  for  the  poster  exhibited  on 
your  billboards  during  the  Christmas  holidays  and 
for  the  promise  of  those  to  come,  as  reported  in 
the  New   York   Times. 

Sometimes  it  seems  the  most  effective  way  to 
teach  children  of  all  ages  by  seeing  instead  of 
hearing. 

Believing  that  you  will  be  doing  a  large  amount 
of  good,  I  remain, 

Yours. 
Mrs.     E.    C.     Henderer. 
Recording  Secretary. 
Superintendent  of  Purity  in  Lit.  and  Art  for  Albany 
County. 


YOUNG   MEN'S   CHRISTIAN   ASSOCIATION. 
Saratoga  Springs,  N.  Y. 
Mr.  J.  C.  Graul, 

Saratoga  Springs,  N.  Y. 
Dear  Mr.  Graul: — Your  letter  of  the  19th  ult. 
reached  me,  and  I  was  interested  in  the  account  of 
the  uplift  work  that  your  organization  is  under- 
taking. I  commend  you  for  spreading  good  pictures 
upon  your  billboards.  I  trust  that  the  public  will 
be  shown  more  and  more  pictures  of  the  same  stand- 
ard as  the  one  depicting  the  Birth  of  Christ. 
Yours  very  truly, 

Clarence  E.  Fleming, 


Rome,  N.  Y. 
Wallace  Poster  Adv.   Co., 
Oswego,  N.  Y. 
Gentlemen: — It  has  been  my  intention  to  reply  to 
your    letter    of    December    10,    but    the    matter    has 
escaped  my  notice,  and  I  am  taking  this  opportunity, 
now  that  it  is  before  me,  to  congratulate  your  firm 
on  the  stand  it  has  recently  taken  and  the  assistance 
which  has  been  given  toward  the  uplift  of  the  people 
by  means  of  your  poster,  "The  Nativity." 

The  picture  was  most  artistic  in  every  detail  and 
was  reverently  portrayed.  I  am  quite  sure  that 
much  help  has  been  given  by  means  of  it,  and  it  is 
a  splendid  attempt  to  keep  before  the  Christian 
public  the  sacred  lessons  which  the  Feast  of  the 
Nativity  teaches. 

Hoping  that  you  will  continue  your  efforts  in  this 
direction,  for  it  cannot  help  but  do  a  great  deal  of 
good,  I  am 

Yours  very  truly, 

E'tge>e  S.  Pe.\roe, 
Rector,  Zion  Church. 

*  *     * 

Amsterdam,   N.  Y. 
Amsterdam  Advertising  Company. 

My  Dear  Sirs: — I  thank  you  for  your  kind  letter 
and  information  in  regard  to  the  "Uplift  Movement." 
The  selection  is  a  very  wise  one.  I  shall  hail  its 
appearing  upon  the  billboards  with  joy. 

I  agree  with  you  that  it  is  a  first  step  and  I  trust 
that  there  may  be  many  others  as  admirable  in 
taste  and  as  lofty  in  purpose  as  this  one. 

A  new  day  has  dawned  when  advertisers   use  art 
and  publicity  in  the  proclamation  of  the  Gospel. 
May  you  continue  to  be  loyal  co-laborers. 
Yours  very  truly, 

Henry   T.   McEwen. 

*  *     * 

Troy,  N.  Y. 
Copy    of    letter   received   by    us    from    one   of   the 
clergymen   of   Troy. 
Troy   Poster  Advt.  Co., 
Troy,   N.    Y. 
Gentlemen: — I   wish  to   thank  you  for  your   beau- 
tiful    Christmas    poster    displayed    in    the    city    of 
Troy  on  the  poster  boards.     It  has  inspired  and  de- 
lighted thousands  of   people,  and   such   social   uplift 
work  is  appreciated  by  all  respectable  and  thought- 
ful  people. 

The  ministers  of  the  city  passed  a  resolution  of 
thanks,  which  I  trust  you  have  received,  but  I  de- 
sire to  express  my  appreciation  of  your  generous 
gift  to  the   people   of   Troy. 

It    is   very    artistic   and    beautiful,    as    well    as    an 
appeal   to   the   highest   ideals   of   men. 
Cordially  yours, 

WARREN    S.    PARTRIDGE, 
Pastor,    Fifth    Avenue    Baptist   Church. 

*  *     * 

Copy  of  letter  received  by  us  from  one  of  the 
clergymen    of   Cohoes. 

Troy,   N.    Y. 
Troy    Poster   Advt.    Co., 

Cohoes   Poster   Advt.   Co., 
Troy,    N.    Y. 
Gentlemen: — Your  letter  of  the  10th  inst.,  calling 
attention  to  the  posters  which  have  been  displayed 


(II) 


EDUCATIONAL     POSTERS 


for    some    weeks    representing    the    birth    of   Clirlst, 
has   just   come   to  hand. 

Allow  me  to  say  that  I  have  seen  these  posters 
and  that  I  have  been  not  only  interested,  but  pro- 
foundly grateful  to  the  association  which  under- 
took this  movement,  and  carried  it  so  splendidly 
through. 

The  picture  is  very  beautiful  and  exceedingly 
reverent,  and  I  am  sure  that  the  influence  must 
be  what  you  have  intended  it  should  be,  for  the 
uplift    of    humanity. 

Permit  me  to  express  my  thanks  to  you  for  your 
part  in  the  movement,  in  displaying  these  pictures 
in    this    city    and    vicinity. 

Very    sincerely   yours, 

GEORGE    A.    ARMSTRONG, 
Pastor,   Silliman   Memorial   Church. 


Watertown,  N.  Y. 
Wallace   Poster  Adv.   Company, 
Oswego,    N.    Y. 
Dear   Sirs: — Permit   me    to   express    my    deep   ap- 
preciation   of    the    spirit    back    of    your    "Nativity" 
posters.      It    is    worthy    of    the    Master    whom    you 
seek  to  honor,   and  is  most  welcome  to  the  people 
whom  you  seek  to  uplift.     It  has  transformed  your 
billboards,   for  the  time   being,   into  the   largest  art 
gallery    in    the    world,    accessible    perhaps    to    more 
people  than  will  cross  the  thresholds  of  all  the  art 
galleries   of   America   in   the   next   twenty-five   years. 
As    a    minister    of    Christ,    I    welcome    the    Poster 
Advertising    Interests    as    a    powerful    co-worker    in 
the    best    of    all    endeavors — the    turning    of    men's 
attention  to  their  best  friend,  Jesus. 
Very    truly   yours, 

Ch.\rlks  W.  Fletcher. 

*  *     * 

Ogdensburg,  N.  Y. 
Gentlemen: — I  desire  to  express  to  you  my  appre- 
ciation of  your  good  work  in  placing  on  your  bill- 
boards the  large  poster  depicting  the  scene  of  the 
Nativity,  Your  work  cannot  fail  to  be  an  inspi- 
ration and  a  help  to  all  who  see  it  as  they  pass 
along   our    streets. 

Permit  me  to  wish  you  a  most  Happy  and  Suc- 
cessful  New   Year. 

Very  trjily  yours. 

Rev.  D.  Ch.\^kles  White, 
Pastor.   St.   John's   Rectory. 
,   *     *     * 

Ogdensburg.  N.  Y. 
Jolin    H.    Ashwood    &    Son, 
Ogdensburg,    N.    Y. 
Gentlemen: — I    want   to   commend    the    Poster  Ad- 
vertising   Association    for    the    splendid    work    they 
are    entering    upon    in    their    "uplift    movement    for 
the   good    of   humanity."      The   great   poster   depict- 
ing  the   Birth   of   Christ   is   fine.     I   am    more   than 
pleased   to   know   that   you   personally   are   so   inter- 
ested   in    the    work    and    have    done,    so    far,    your 
part  of  the  great  work  so  faithfully. 

Receive  my  congratulations  and  best  w-ishes,  with 
a    Merry    Christmas    and    a    Happy   New    Year. 
.Very    truly    yours, 

Charles  P.  Fields, 
Pastor,   First  Baptist   Church. 

*  *     * 

Syracuse,  N.  Y. 
To  Mr.  George  Castner. 

Dear  Friend: — I  comi)liment  you  most  highly  on 
the  idea,  and  I  am  sure  that  it  will  give  as  much 
pleasure  to  others  as  it  does  to  me.  Wishing  vou  a 
Merry  Christmas,  I   am, 

Yours  sincerely, 

Fr.\ncls  J.  QuiNN, 
Church  of  St.  Anthony  of  Padua. 

*  *     • 

Auburn,  N.  Y. 
Gentlemen: — It  gives  me  great  pleasure  to  forward 
to  you  a  copy  of  the  resolution  adopted  by  the  Pres- 
bytery of  Cayuga  at  its  session  held  in  Auburn,  April 


14,  1914,  relative  to  the  religious  posters  which  your 

Association  places  from  time  to  time  on  the  boards. 

Respectfully, 

Rev.  E.  Lloyd  Jones. 
"The  Presbytery  of  Cayuga  at  its  session  held  in 
Auburn,  April  14,  1914,  commend  most  heartily  the 
Billboard  Association  for  its  lithographs  bearing  upon 
the  great  truths  of  the  Christian  life,  and  wish  to 
acknowledge  this  as  an  indication  of  the  growing 
desire  of  business  organizations  to  help  in  the  cause 
of  religion  and  morality. 

"Attest,  E.  Lloyd  Joxes. 
"Stated  Clerk." 

*  *     * 

New  York.  N.  Y. 
Mr.  Barney  Link,  President, 

Van  Beuren  &  New  York  Billposting  Company. 
Dear  Sir: — In  addition  to  your  letter  of  December 
10,  the  Rev.  Chas.  J.  Smith  of  Holy  Trinity  Lutheran 
Church  spoke  to  about  thirty  ministers  at  a  meeting 
of  the  Adelphi  Club  vvith  regard  to  your  poster, 
"The  Nativity." 

The  men  expressed  great  appreciation  of  what 
the  Poster  Advertising  Association,  Inc.,  has  under- 
taken. 

As  I  happened  to  be  called  upon  to  preach  in  the 
First  Moravian  Church  last  Sunday  morning  and  in 
my  own  church  at  night,  I  read  your  letter  at  both 
services  and  commented  upon  its  significance. 

Assuring  you  of  the  great  joy  the  movement  has 
brought  to  me,  and,  I  believe,  to  many  other.  I 
remain, 

Very   truly  yours, 

Victor   G.   Fli.nx, 
Pastor,  Third  Moravian  Church. 

*  *     * 

Auburn,   N.    Y. 
-Mr.    Joe   A.   Wallace, 

Wallace   Billposting  Co., 
Oswego,   N.   Y. 
Dear    Sir: — Herewith    please   find    copy   of   resolu- 
tions   passed    by    our    Men's   Association    of    Central 
Presbyterian    Church    last    Sunday. 

Resolved,  that  we  express  to  the  proper  authori- 
ties our  appreciation  for  the  posting  of  the  Special 
Educational  posters,  and  that  we  heartily  approve 
of  this  plan  as  an  effective  means  for  the  stimu- 
lating of  higher  ideals  among  our  citizens,  espe- 
cially   the    boys    and    girls. 

Yours  truly, 

G.  W.  iRwix,  Secretary. 

*  *     * 

New  York,  N.  Y. 
Van  Beuren  &  New  York  Billposting  Company. 

Dear  Sirs: — May  I  exjiress  my  hearty  appreciation 
of  your  action  in  placing  on  the  billboards  your 
beautiful  Christmas  poster?  I  saw  several  copies 
of  it  on  the  billboards  in  this  city  yesterday.  It  is 
dignified  and  impressive  and  will  add  very  much 
to  the  Christmas  spirit  and  to  the  real  religious 
influences  of  the  season.  It  is  inspiring  to  have 
such  things  taking  place,  and  I  thank  you  for  calling 
my  attention  to  the  matter. 

Very    sincerely   yours. 

WlLLI.\M     PiKR.SON     Ml  UliU.L. 

Minister.  The  Brick  Presbyterian  Church, 

*  *     * 

New  York.  N.  Y. 
Mr.   Barney   Link. 

Dear  Sir: — Thank  you  for  your  favor  of  the  10th 
instant,  with  its  interesting  suggestion,  the  prac- 
tical application  of  which  1  have  already  chanced 
to  see.  1  find  it  difficult  to  ox|)ress  my  appreciation 
both  of  the  idea  and  its  execution.  Such  a  move- 
ment, under  such  auspices,  cannot  fail  very  mate- 
rially to  further  your  aim  of  an  "u]ilift  movement 
for  the  good  of  humanity."  While  the  work  itself 
was  splendidly  done  and  exceedingly  impressive,  for 
my  own  part  I  am  more  impressed  by  the  spirit 
which  conceived  the  idea  and  has  put  it  so  beau- 
tifully into  effect.  Such  a  spirit  of  unselfish  service 
cannot  fail  to  do  us  all  good,  and.  for  my  part,  I 
want  to  express  my  heartiest  appreciation  and  cor- 


(12) 


EDUCATIONAL     P  O  S  '1^  E  R  S 


dial  thanks  for  your  efforts  in  this  direction,  and 
the  hope  that  you  may  find  sufficient  support,  If 
not  from  the  public  at  large,  at  least  from  the  knowl- 
edge of  the  good  you  are  doing,  to  continue  along 
these  lines. 

Very    faithfully    yours. 

G.    ASHTOX    Or.DHAM, 

St.  Luke's  Church. 

*  *     * 

New  York,  N.  Y. 
Van  Beuren  &  New  York  Billposting  Company. 

Gentlemen: — I  desire  to  commend  you  for  your 
"Uplift  movement  for  the  good  of  humanity."  Your 
picture  of  the  "Nativity"  cannot  fail  to  do  good.  The 
heart  is  reached  though  the  eye-gate.  Anything  that 
will  lift  the  thoughts  of  men  to  God  in  this  strenuous 
age  is  worth  while.  Your  effort  is  worthy  of  all 
praise.  The  Master  Himself  must  be  pleased  with  it. 
Very  sincerely, 

James  H.  Hoadlet, 
Greenwich  Presbyterian  Church. 

*  *     * 

New  York,   N.   Y. 
Mr.  Barney  Link,  President. 

Dear  Sir: — I  saw  yesterday  for  the  first  time  your 
large  poster  respecting  the  nativity  referred  to  in 
your  letter  of  December  10,  and  was  exceedingly 
pleased  with  everything  connected  with  it.  I  feel 
sure  that  it  will  be  of  much  use  at  this  season  in 
encouraging  the  proper  appreciation  of  this,  which  is 
distinctly  Christian.  I  want  you  to  be  sure  of  my 
appreciation.  Very  sincerely  yours, 

Oscar  M.  Voorhee.s, 
Minister,  The  Mott  Haven  Reformed  Church. 

*  *     * 

New  York,  N.  Y. 
The  Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen: — We  are  much   interested   in   the   bill- 
boards which  you  are  displaying  in  different  parts  of 
the  country.     Would  you  please  give  us  some  infor- 
mation   concerning   your    latest    one    on    the    picture 
which  illustrates  the  idea  of  children  attending  the 
church  service? 

Enclosed  find  stamped  envelop  for  reply. 
Yours  very  truly, 

The  Homiletic  Review, 
R.  Scott. 

*  *     * 

New  York,  N.  Y. 
Mr.   Barney  Link, 

Dear  Sir: — I  have  read  with  interest  your  letter 
about  the  uplift  posters  you  are  undertaking,  and 
shall  watch  for  them.  I  trust  you  will  undertake 
things  that  are  worth  while.  There  is  plenty  of 
need,  and  the  public  will  read. 

Yours    very   truly, 

RoDERT  R.  White, 
Pastor,    Faith    Presbyterian    Church. 

*  *     * 

New  York,  N.  Y. 
Dear  Sir: — I  think  this  kind  of  display  will  pay. 
It  is  a  good  thing  to  arrange  it.  Modest  and  mild 
as  the  church  may  be,  it  must  elbow  its  way  in 
with  the  other  multiform  interests  of  modern  times 
to  get  a  hearing.  We  must  make  a  bid  for  men's 
interest  along  with  other  things  to-day,  and  use  means 
that  "arrest"  men's  attention.  Of  course  some  will 
accuse  you  of  low  self  interest.  I  prefer  to  believe 
you  have  shown  a  fine   spirit. 

Sincerely  yours. 

Rev.  H.  E.  Clute. 
Holy   Nativity   Church. 

*  *     * 

Brooklyn,  N.  Y. 
Mr.   Barney  Link, 

My  Dear  Mr.  Link: — May  I  extend  to  you  and 
your  association  my  hearty  congratulations  on  the 
success  of  your  poster,  "The  Nativity?"  I  have 
seen  it  in  various  parts  of  the  borough,  and  cer- 
tainly you  have  put  it  in  the  most  conspicuous 
places.     I  am  impressed  with  the  entire  effacement 


of  your  organization  in  this  matter,  as  there  is  no 
indication  on  the  picture  that  it  is  your  organiza- 
tion which  has  put  this  beautiful  scene  before 
the  public.  It  stands  out  as  a  thing  of  beauty  in 
many  an  ugly  spot,  and  I  rejoice  to  think  of  the 
service  to  the  eye  which  you  are  making,  as  well 
as  the  inspiring  suggestion  which  the  picture  itself 
makes  to  the  spirit  of  every  beholder.  I  want  you 
to  know  that  this  piece  of  noble  servcie  on  your  part 
is   deeply   appreciated. 

With   all   good   wishes   for   the   Christmas   season. 
Very    truly   yours, 

Howard  Mei.isii, 
Church  of  the  Holy  Trinity. 

*  *     * 

New  York,  N.  Y. 
Gentlemen: — Your   idea    is    grand   and   noble,   and 
meets  with  my  hearty  approval,  to  be  sure.     I  trust 
that    by    your    "Uplift    Movement,"    as    you    call    it, 
some   of   the    sins   of   billposter  advertising   will    be 
atoned    for.      You    deserve    credit,    great   credit,    for 
this  new  idea,  and  may  Heaven  reward  you. 
Respectfully, 
Rev.   Eusebiu.s   Schlingmann, 
Monastery  of  St.  Francis  of  Assisi. 

*  *     * 

Brooklyn,  N.  Y. 
Gentlemen: — Accept    the    thanks    and    blessing    of 
the   Session   of  this   church   for  the   splendid   poster 
marking    your    contribution    to    make    the    Kingdom 
of  God,  the  Kingdom  of  Men. 

Yours  sincerely, 

Robert  Jeksen, 
Moderator  and  Pastor.  Ainslie  St.  Pres.  Churcli. 

*  *     * 

New  York,  N.  Y. 
Dear  Mr.  Link: — I  thank  you  very  much  indeed 
for  your  letter  of  to-day  in  re  Nativity  Poster. 
This  is  wonderful  good  news,  and  I  shall  read  this 
letter,  as  Illustrating  my  theme,  to  our  congrega- 
tion on  the  coming  Sabbath.  I  am  sure  that  re- 
sults will  accrue  from  this  innovation  far  beyond 
our  ability  to  estimate. 

With   great   regard   and    best   wishes   for   you   and 
your  associates. 

Very  sincerely  yours, 

A.   Edwin  Keigwin, 
Pastor,  Vest    End   Presbyterian   Church. 

*  *     * 

Brooklyn,  N.  Y. 
Mr.   Barney  Link, 

President,  Brooklyn  Poster  Adv.  Company. 
Dear  Mr.  Link: — Accept,  please,  my  sincere  com- 
mendation of  the  company's  effort  of  co-operation 
in  the  uplift  of  human  hearts.  You  could  have 
adopted  no  more  helpful  means  than  you  have 
chosen:  and  the  countrywide  presentation  of  the 
world's  peerless  story,  in  such  a  beautiful  form,  will 
greatly  aid  every  song  and  sermon  that  will  publish 
again  the  tidings  of  the  Christ. 

As  a  minister  of  His  gospel,  1  thank  you  for  your 
valued    assistance. 

Sincerely    yours. 

Alexander  Woulters. 
First   Reformed    Church   of   Willlamsburgh. 

*  *     * 

Brooklyn,  N.  Y. 
My  Dear  Sir: — I  beg  to  congratulate  your  associa- 
tion on  the  fine  work  you  have  done  in  presenting 
the  great  picture  of  the  "Nativity"  before  our  com- 
munity. Your  action  is  not  only  In  the  nature  of 
an  "uplift"  movement,  but  is  also  a  step  toward 
bringing  art  into  more  intimate  relation  to  life. 
We  separate  art  too  much,  locking  the  master- 
pieces in  museums,  in  contrast  to  the  method  of 
classic  Greece  and  of  medieval  Europe,  where  the 
highest  artistic  productions  were  made  to  serve  the 
community. 

Yours   cordially, 

F.  Lacey, 
Pastor.  Church  of  the  Redeemer. 


(!■!> 


EDUCATIONAL     POSTERS 


Brooklyn,  N.  Y. 
Barney  Link,  Esq.,  Pres., 

Brooklyn  Poster  Adv.  Co. 

My  Dear  Sir: — Your  cordial  letter  reached  me 
recently,  and  I  hasten  to  express  my  heartfelt  appre- 
ciation of  your  lofty  plan. 

I  can  imagine  nothing  that  will  so  fully  arrest 
the  attention  and  arouse  the  interest  of  the  people 
as  this  plan.  Many  a  heavy-hearted  man  and  woman 
in  our  cities — and  there  are  many  of  them — will 
feel  that  there  is  hope  in  Christ,  the  Savior  of  Han. 
Your  movement  must  have  been  inspired  by  God 
Himself,  and  you  will  receive  His  blessing.  Cer- 
tainly no  method  of  uplift  for  the  good  of  humanity 
could  be  more  human  and  compassionate  and  helpful. 

May  God  bless  all  of  your  men  who  projected 
this    effort   and    who   participated   in   it. 

With  all  good  wishes.  I  am  your  brother  in  Christ, 

\V.   G.    McCre.\dy. 
St.  Peter's  Rectory. 


^     *     * 


Brooklyn.  N.  Y. 
Mr.   Barney   Link. 

My  Dear  Mr.  Link: — Allow  me  to  congratulate  you 
upon  the  very  happy  idea  of  giving  poster  display 
to  "The  Nativity."  That  kind  of  thing  breathes 
full  of  the  Christmas  spirit,  and  I  believe  It  will 
accomplish  much  good,  and  at  the  same  time  I 
hope  it  will  bring  a  deep  sense  of  joy  and  satisfac- 
tion to  your  own  heart. 
With  best  wishes. 

Faithfully  yours, 

W.    B.    Wallox. 
Pastor,   First   Baptist   Church. 

*  *     * 

Brooklyn,  N,  Y. 
Brooklyn   Poster  Adv.   Company. 

My  bear  Mr.  Link: — Your  circular  letter  of  the 
10th  came  duly  to  hand.  Now  I  have  seen  that 
wonderful  picture  in  a  number  of  places,  and  I 
wish  to  express  to  you,  in  the  most  emphatic  way 
that  I  can,  my  personal  commendation  of  this  re- 
markable innovation.  Whoever  fathered  the  thought 
of  this  matter  certainly  is  worthy  of  credit,  but  the 
greater  credit  is  due  to  your  organization,  which 
has  carried  this  matter  out.  Day  before  yesterday 
I  saw  a  boy  standing  as  in  a  kind  of  trance  before 
the  picture.  I  saw  him  from  a  car  which  had 
stopped  just  opposite  and  had  no  opportunity  to 
speak  to  him.     The  enterprise  will  do  good. 

With   best   wishes,    I   am, 

Yours  truly, 

Joiix  H.  Kehi!. 

Pastor,   Arlington   Avenue   Presbyterian   Church. 

*  *     * 

Brooklyn,  N.  Y. 
Mr.   Barney   Link. 

My  Dear  Sir: — I  wish  to  express  my  most  hearty 
approval  of  the  Poster  Advertising  Company's  effort 
to  "inaugurate  an  uplift  movement  for  the  good 
of  humanity."  The  thought  and  the  way  you  have 
expressed  it  are  both  most  commendable.  And,  in- 
cidentally. "The  Nativity"  is  the  most  artistic  thing 
I  have  seen  upon  the  billboards  in  a  long  time. 
What  its  effect  will  be  will  not  be  known  until 
I  he  day  when  all  good  influences  shall  be  revealed 
in  their  relative  importance,  but  we  may  be  assured 
that  no  honest  effort  to  do  good  shall  ever  fail. 
Yours  sincerely, 

Ai.L.w   Doriir,.\s   Cahi.ii.k, 
Pastor,   Throop   Avenue   Presbyterian   Church. 

*  *     * 

Brooklyn.   N.   Y. 
Brooklyn    Poster   Adv.    Company. 
Mr.   Barney   Link,   President. 
My   Dear   Sir: — I   desire,   before   the  great   festivi- 
ties   of    Christmas    are   upon    us.    with    all    their   at- 
tendant   joys    and    happiness,    to    express    to    your 
company   and    associates    my    personal    appreciation 
and  gratitude,   and   my   congregation   joins   with   me. 
in  the  very  beautiful  effort  you  have  made  to  bring 


before  the  public,  in  the  most  chaste  and  refined 
manner,  the  great  thought  of  Christmas,  namely, 
the  Nativity.  I  cannot  adequately  express  the  great 
feeling  of  satisfaction  and  gratitude  your  letter 
brought  me.  It  makes  me  feel  that,  after  all,  our 
efforts  have  not  been  in  vain — that  the  commemora- 
tion of  the  coming  of  the  Christ  in  the  flesh  has  been 
and  is  now  being  deeply  felt  abroad.  It  is  a  wonder- 
ful thing  that  a  business  corporation,  such  as  yours, 
should  deem  it  worth  while  to  expend  such  a  large 
sum  of  money,  without  any  ulterior  motive,  to  bring 
to  the  minds  of  the  public  the  thing  for  which  we 
celebrate  Christmas.  I  trust  you  may  never  be- 
come discouraged  in  your  good  efforts.  1  took  the 
liberty  to  read  your  letter  to  my  congregation  at 
both  services  Sunday  a  week  ago.  I  believe  these 
things  should  be  sung  abroad.  Thanking  you  most 
heartily  and  wishing  you  a  blessed  Christmas, 
Sincerely  yours. 

Rev.  C.  F.   Ixtk.manx. 
Pastor,   Grace   Episcopal   Luthern   Church. 

*  *     * 

Brooklyn.  N.  Y. 
Barney  Link,   Esq. 

Dear  Sir: — The  placing  of  the  Nativity  scene  on 
billboards  all  over  the  country  is  a  splendid  thing 
to  do  and  will  be  an  important  influence  in  the 
spread   of   the   Christ   spirit. 

There  is  a  suspicious  spirit,  which  always  looks 
for  selfish  motives,  and  I  have  been  much  distressed 
by  the  reception  of  the  news  by  the  first  two  per- 
sons to  whom  I  told  it. 

The  first  one  said  it  was  perhaps  done  to  forestall 
the  criticism  which  was  being  made  against  the 
ugliness  and  intrusiveness  of  many  billboards  and 
to  give  the  impression  that  they  were  not  merely 
selfish  blots  upon  the  landscape,  but  were  working 
for  the  public  welfare. 

The  second  said  that  this  picture  had  been  com- 
monly shown  with  an  "ad"  beneath  for  Trommer's 
Beer,  and  that  the  real  purpose  in  this  case  was  not 
to  spread  the  Christ  spirit,  but  to  advertise  the  beer. 

I  want  to  assure  you  that  I  believe  that  your  letter 
properly  describes  the  motives  of  the  Brooklyn 
Poster  Advertising  Company.  As  one  of  the  com- 
munity, I  thank  you  personally  for  this  act  of  public 
spirit. 

I  cite  these  criticisms  merely  to  help  you  to  meet 
the  situation  as  well  as  possible,  but  to  ask  you  not 
to  be  in  any  way  hindered  by  such  unwillingness 
to  believe  that  it  is  possible  for  hearts  to  be  swayed 
by  unselfish   motives. 

Most   faithfully   yours. 

William    Cheafe    Chase, 
Christ  Church  Rectory. 

*  *     * 

Brooklyn,   N.  Y. 
Brooklyn  Poster  Adv.  Company. 

Dear  Sirs: — I  want  to  express  my  unqualified  ai> 
proval  and  hearty  commendation  of  your  splendid 
"Uplift  Movement,"  the  first  evidence  of  its  useful- 
ness appearing  in  the  beautiful  picture  of  the  Birth 
of  Christ,  posted  at  this  opportune  time,  all  over 
the  city.  The  angles  which  sang  the  first  Christmas 
song  will  surely  rejoice  to  see  the  "Glad  Tidings" 
they  brought  heralded  anew  in  these  beautiful  pic- 
lures.  God  bless  you  and  the  fine  work  you  have 
undertaken. 

Cordially  yours, 

E.     HlMPHItlES, 

Pastor,   First   Primitive   Methodist   Church. 

*  ♦     * 

Brooklyn,  X.  Y. 
Barney   Link, 

President,  Brooklyn  Poster  Adv.  Company. 
My  Brother: — God  bless  you  and  your  association 
for  this  imique  expression  of  your  appreciation  of 
the  great  heart  need  to-day  in  Brooklyn.  The  world 
is  dying  for  .lesus.  We  have  every  vile  thing  on 
earth  put  before  the  eyes  of  children  on  our  streets 
and  in  the  shows,  and  now  I  thank  God  for  your 
GREAT   ENDEAVOR.      It   is   a   fresh   streak   of  sun- 


(14) 


V.  1)  U  C  A  T  I  O  X'  A  L     P  O  S  T  K  R  S 


shine  coming  at  tliis  time  tlirougli  a  rift  of  the 
gloom  clouds  that  have  darkened  our  pictorial  world. 
Halleujah!  Can  you  blame  nie  for  shouting?  Ten 
years  ago  I  figured  on  having  ten  thousand  bill- 
posters. 12  by  15,  of  this  letterhead  struck  and  re- 
ceived the  prices,  but.  my  cash  being  low,  I  had  to 
defer,  and  now  God  is  answering,  through  your 
advertising  company,  the  prayer  that  I  was  burdened 
under  years  ago.  Let  us  then  thank  Him.  I  want 
to  thank  you  for  the  beautifully  written  letter  of 
the  10th.  Surely  you  must  have  a  very  splendid 
and  sensitive,  yes,  refined,  soul  to  express  your 
meaning  as  you  have  in  this  beautiful  letter  to  me. 
I  shall  write  about  it  to  our  church  papers,  and 
you  may  not  hear  the  last  of  it  for  a  long  while. 
As  suggestion,  why  not  take  up  the  subject  for 
Good  Friday,  "The  Resurrection?"  And  this  will 
give  moral  tone  to  your  business.  And  then,  later, 
for  the  Ascension,  that  conies  in  May?  You  have 
splendid  opportunity  in  your  line  that  few  busi- 
nesses have.  God  bless  you  all.  I  herewith  enclose 
key  to  this  letterhead  and  invite  you  all  any  time 
you  may  have  chance  to  drop  into  my  little  church 
and  hear  the  Gospel  and  about  the  "Nativity." 
Good-bye. 

Yours   for   souls, 

H.   W.   Hodge. 


Ellis   Island,  New   York   Harbor. 
j[ej,„-.    --       Beuren  &   ^•""-  York  B.   P.  C'>. 

Dear  Sirs: — Your  letter  of  the  10th  instant,  ad- 
dressed me  at  306  Jlulberry  street,  was  forwarded 
to  me.  I  am  impressed  and  pleased  with  its  con- 
tents. 

Allow  me  to  express  to  you  my  personal  appre- 
ciation of  the  high  public  service  you  have  ren- 
dered by  means  of  the  beautiful  poster  of  Christ's 
Nativity.  I  have  carefully  noted  and  examined  it, 
both  in  New  York  and  Paterson,  and  I  think  it 
a  superb  work  in  itself  and  in  the  prominence 
given  it  by  you  where  the  people  can  freely  see  it. 
The  coloring,  sentiment  and  teaching  of  this 
poster  single  it  out  for  special  notive,  and  your 
company,  in  my  opinion,  for  especial  commendation 
for  thus  generously  displaying  it  in  our  cities. 

I  believe  that  the  blessing  of  the  God  who  has 
created  us  all  brethren,  and  gave  us  His  most 
precious  gift  of  Christ  at  this  time,  will  Himself 
bless  your  efforts.  It  will  be  a  pleasure  to  me  to 
speak  of  this  to  others,  and  hope  that  what  you 
undertake  now  or  in  the  future  In  this  cause  will 
be   prospered   and   appreciated. 

Sincerely  yours, 

Rkv.   Eliot  White, 

New  York  Protestant  Episcopal  City  Mission 
Society. 


Albany,  N.  Y. 

Enclosed  find  list  of  the  educational  posters  sent 
us — "The  Nativity." 

They  have  excited  a  great  deal  of  comment.  Sev- 
eral of  our  ministers  have  spoken  and  'phoned  to  us 
expressing  their  approval.  This  morning  we  re- 
ceived a  letter  of  commendation  from  the  Episcopal 
bishop  of  this  diocese. 

On  Sunday,  Dr.  Clarke,  superintendent  of  the  State 
Sunday  School  Association,  'phoned  us  his  approval 
and  asked  for  one  of  the  posters  to  be  hung  up  in 
his  office.  He  also  stated  that  if  we  would  furnish 
one  of  these  posters  mounted  he  would  hang  it  be- 
hind the  pulpit  at  the  convention  of  the  State  Sun- 
day School  Association  to  be  held  in  the  near  future 
at  Binghamton,  and  give  favorable  comment  on  it. 
This  I  promised  to  do  for  him.  The  work  of  this 
Sunday-school  association  is  the  instructing  of  vari- 
ous Sunday-school  teachers  of  all  denominations  and 
providing  them  with  facts  and  data  to  help  make 
interesting  their  work  to  the  various  pupils.  This, 
you  will  appreciate,  is  educational  and  of  such  broad 
interest  as  will  warrant  a  little  special  consideration 
from  us. 

Dr.   Clarke  addressed  a   Sunday  school   here   Sun- 


day and  spoke  of  the  great  assistance  these  posters 
would  be  to  them,  particularly  emphasizing  the  fact 
that  it  was  a  recognition  by  people  not  connected 
with  their  work  of  the  value  of  the  Sunday-school 
influence  and  advised  all  pupils  to  look  up  the  post- 
ers on  the  billboards  and  study  them. 

In  conversation  with  Dr.  Clarke  to-day,  it  occurred 
to  rue  that  the  Ministerial  Association  or  clergymen 
and  men  in  similar  positions  might  help  in  the  se- 
lection of  the  subjects  for  future  posters. 

If  you  think  the  suggestion  is   worthy  of  it,   you 
can  present  it,  and  such  additional  thoughts  on  the 
subject   as   may  come   to   you,   to   the   committee    in 
charge  of  future  issues  of  the  educational  posters. 
Very  truly  yours, 

F.   B.   Fitch. 


Albany,  N.  Y. 
Poster  Advertising  Association: 

Albany  Central  Woman's  Christian  Temperance 
l^nion  (representing  150  women  of  the  city  of  Al- 
bany) desire  to  express  to  the  Poster  Advertising 
Association,  in  the  name  of  their  Purity  Depart- 
ment, their  deep  appreciation  of  the  beautiful  poster 
of  "The  Nativity"  given  to  our  city,  and  their  hope 
that  the  good  work  may  continue. 

G.  Foster, 
Corresponding  Secretary,  Albany  Central  W.  C.  T.  U. 


Albany,  N.   Y. 
Mr.  Barney  Link, 

President  New  York  Billposting  Company. 
My  Dear  Sir: — Through  our  department  of  "Purity 
in  Literature  and  Art,"  the  Woman's  Christian  Tem- 
perance Union  membership  of  this  city  desires  to 
congratulate  you  on  the  campaign  of  education  so 
beautifully  planned,  the  first  evidence  of  which  is 
shown  in  "The  Nativity,"  posted  throughout  the 
city.  The  coloring,  the  size,  the  subject,  the  modesty, 
which  obscures  even  the  name  of  the  donors,  are 
all  most  excellent,  and  we  wish  you  to  know  that 
this  beautiful  idea  is  greatly  appreciated  by  the 
better  class  of  people  generally. 

It  is  truly  an  "uplift,"  and  the  good  done  may  only 
be  reckoned  in  eternity. 
Yours  to  help  lift  up. 

Very  sincerely, 
(Mrs.)   Carolyn  E.  Lindsay. 
President,  Woman's  Christian  Temperance  Union. 


Buffalo,  N.   Y. 
Whitmier  &  Ferris  Company, 
City. 
Permit    me    to    express    my    appreciation    of    the 
Christmas  picture  of  the  poster  advertisers. 

It  was  a  good  picture  and  was  a  benefit  to  many 
people,  I  have  no  doubt. 
A  fine  Christmas  thought! 

Most  sincerely  yours, 

John  C.  Ward. 
Rector  of  Grace  Episcopal  Church. 


Buffalo,  N.  Y. 
Whitmier  &  Ferrie  Co., 
Buffalo.  N.   Y. 
Dear  Sirs: — I   beg  to  acknowledge   the   receipt  of 
your  letter  of   December   19,   informing  me  of   your 
purpose  to  exhibit  an  artistic  picture  of  the  Birth  of 
Christ  at  twelve  of  your  advertising  stands.     I  am 
very    much    interested    in    your   plan    and    desire    to 
express    my    congratulations    on    conceiving    of   this 
excellent  idea.     And  I  also  appreciate  how  much  it 
contributes   to   the  Christmas  spirit  and  to  the  pro- 
motion  of  higher  ideals  of  community  life.     I   shall 
watch   for   the   appearance   of   this   picture  at   some 
of  the  stands  you  mention  and  shall  take  pleasure  in 
calling  the  attention  of  people  to  your  pictures. 
Yours  very  truly, 

Wm.  H.  Boocock. 


(IS) 


E  D  U  C  A  T  I  (3  N  A  L     POSTERS 


Buffalo,  N.  Y. 
The  display  of  the  Humanity  posters  has  certainly 
created  wide  interest  here;  in  fact,  they  are  the  talk 
of  the  town,  and  we  can  say  unhesitatingly  that  this 
is  the  best  move  ever  made  by  the  Poster  Advertis- 
ing Association. 

Yours  very  truly, 

Wjiitmiek  &  Ferris  Co., 

By  W.  J.  Felne. 
*     *     « 

Buffalo,  N.  Y. 
The  Whltmier  &  Ferris  Co. 

Gentlemen: — Please  allow  me  to  thank  and  con- 
gratulate you  most  heartily  on  your  recent  poster 
exhorting  parents  to  take  their  children  to  church 
and  thus  start  them  right  on  the  way  of  life. 

All  good  men  interested  in  the  welfare  of  society 
have,  I  am  sure,  been  highly  gratified  by  the  move- 
ment of  the  Bill  Posters'  Association,  evidenced  by 
the  three  moral  posters  w'hich  they  have  displayed 
during  the  past  winter. 

Sensational  and  indecent  advertisements  have  as- 
sisted powerfully  in  the  spreading  of  vice.  The  As- 
sociation of  Bill  Posters'  have  it  in  their  power  by 
declining  to  post  such  bills  and  by  putting  up  those 
of  instructive  and  moral  character,  to  counteract 
much  evil  and  exert  a  vast  influence  for  good. 

Again    thanking   you    and    wishing    all    success    to 
your  excellent  movement,  I  am,  gentlemen. 
Respectfully  yours, 
(Signed)  J.  H.wen.s  Rkhakds.  S.  J., 
Dean  Canisius  College. 


The  business  world  can  do  an  enormous  amount  for 
themselves,  as  well  as  for  humanity,  in  propagating 
through  the  eye  the  spirit  that  was  in  Jesus  Christ. 
I  think  you  will  do  more  than  you  know  in  this  in- 
stance. 

I  rejoice  in  your  effort  and  the  spirit  which 
prompts  it. 

Yours  very  cordially, 

NORM.\.V    B.   B.VRR, 

Superintendent  Olivet  Institute. 

*  *     * 

Chicago,  111. 
Mr.  B.  W.  Robbins, 

American  Posting  Service, 
Chicago,  111. 
A  fine  thing.     Success  to  you. 

E.  J.  Rand.\i.i„ 
St.  Barnabas'  Church. 

*  *     * 

Chicago,  111. 
American  Posting  Service, 
757  W.  Jackson  Blvd., 
Chicago,  111. 
Gentlemen: — I   saw  the  Great  Poster  today,  and  I 
wish  I  were  a  millionaire  instead  of  a  pauper,  for  I 
believe  that  this  old,  old  story,  revealed  through  the 
poster,  cannot  help  but  convey  a  powerful  message  to 
the  minds  of  men,  and  I  am  sure  that  the  children 
will  receive  much  benefit. 

Yours  very  truly, 

E.  L.  Reiner, 
Minister  Waveland  Avenue  Church  (Congregational). 


Chicago,  111. 
Mr.  J.  H.  Longeman, 
Steger  Building. 

Dear  Sir: — It  has  given  me  great  pleasure  to  see 
and  to  read  about  the  display  of  Christmas  pictures 
so  generously  provided  by  the  Billposters'  Associa- 
tion. In  Minneapolis,  Springfield,  Philadelphia  and 
Peoria,  as  well  as  in  many  parts  of  Chicago,  I  have 
heard  personally  of  the  wide  interest  created  by  these 
pictures. 

As  it  is  my  work  to  promote  religious  education 
throughout  the  continent  for  the  children  under  the 
teens,  I  consider  this  one  of  the  most  valuable  con- 
tributions ever  made  in  a  public  way  and  through 
you  wish  to  express  my  hearty  thanks  to  those  who 
were  instrumental  in  bringing  it  about. 

If  it  were  possible  to  secure  a  copy,  I  should  like 
one  that  could  be  placed  upon  the  walls  of  our  annual 
Training  School  held  at  Conference  Point,  Lake  Ge- 
neva this  summer.  If  you  could  advise  me  where  to 
make  application,  I  will  be  greatly  obliged.  From 
some  source  I  think  a  copy  has  been  secured  for  the 
International  Sunday  School  Convention  to  be  held 
at  Chicago  in  the  Medinah  Temple,  June  23-30. 

Wishing  you  Godspeed  in  such  helpful  enterprises. 
Most  cordially  yours, 

Mary  Fo.steb  Bryner, 
Elementary    Superintendent,   International   Sunday 

School  Association. 

*     *     * 

Chicago,  III. 
American  Posting  Service, 

757  W.  Jackson  Blvd.,  Chicago,  111. 
Gentlemen: — I  wish  to  congratulate  you  upon  your 
slpendid  idea  of  a  great  poster  masterpiece  bearing  a 
Christmas  message.     May  God  bless  you  in  your  good 
work. 

Cordially  yours, 

John  M.  Deax, 
Minister  the  Second  Baptist  Church. 
+     *     * 

Chicago,  111. 
Mr.  B.  W.  Robbins. 

757  W.  Jackson  Blvd., 
Chicago,  111. 
Dear  Mr.  Robbins: — I  wish  to  express  my  apprecia- 
tion  of   the   American    Posting   Service   In   placing  a 
poster  depicting  the  birth   of  Christ   throughout  the 
cities  of  our  country. 


Chicago,  111. 
Mr.  B.  W.  Robbins, 

President  American  Posting  Service, 
757  W.  Jackson  Blvd.,  Chicago. 
My  Dear  Sir: — I  have  to  acknowledge  your  favor 
of  the  13th  inst.  and  to  thank  you  for  the  informa- 
tion you  give  me  concerning  the  poster  on  the  Nativ- 
ity of  our  Lord,  which  is  to  be  displayed  from  this 
time    on.     It    is  very   significant    that    your   Service 
should  feel  justified  in  the  expense  of  this  poster  and 
I   earnestly  trust  that  your  hope  will  be  realized  of 
contributing  to  the  benefit  of  humanity  by  calling  at- 
tention to  Him  who  is  its  Lord  and  Master. 
Yours  very  truly, 

W.  S.  Plumer  Brtan-. 
Pastor  the  Church  of  the  Covenant. 

*  *     * 

Chicago,  111. 
Dear  Mr.  Robbins: — I  know  our  people  will  appre- 
ciate what  you  are  doing  for  the  spiritual  uplift  of 
humanity.  It  certainly  will  reach  a  great  number  of 
the  75  per  cent,  outside  of  the  church  of  today.  It 
will  be  a  sermon  preached  to  thousands  every  day.  It 
is  the  best  means  to  reach  the  masses.  Am  happy 
with  you. 

Yours. 

B.  C.  Ott.  Pastor. 

*  *     * 

Chicago,  111. 
John  H.   Logeman, 

National  Secretary, 

Poster  Advertisers'  Association, 
Steger  Bldg.,  Chicago,  111. 

Dear  Sir: — Representing  the  International  Sunday 
School  Association,  covering  North  America,  with  a 
Sunday-school  constituency  of  over  sixteen  millions, 
we  desire  to  express  our  high  appreciation  of  the 
splendid  enterprise  of  your  Association  in  placing 
the  billboards  throughout  the  land,  carrying  the 
Christmas  picture  and  the  Christmas  spirit.  This  is 
a  most  unusual  thing  and  worthy  of  more  than  usual 
commendation. 

In  one  of  the  articles  which  appeared,  in  connec- 
tion with  the  reproduction  of  the  picture,  in  a  great 
daily  paper,  we  find  these  words: 

"Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertising  Association,  a  na- 
tional organization  covering  this  country  and  Can- 
ada.    During   this   convention    a    feeling   took    form 


(i6) 


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EDUCATIONAL     POSTERS 


that  an  organization  with  such  resources  for  pub- 
licity should  do  something  to  aid  the  uplift  of 
humanity,  something  to  inspire  the  young  and  old, 
to  build  up  the  broken-hearted  and  to  help  lead  all 
meii  and  women  to  a  consideration  of  the  higher 
life." 

This  is  certainly  a  lofty  and  worthy  motive,  in- 
spiring a  beautiful  deed.  We  believe  the  good  that 
■will  be  done  will  be  beyond  computation. 

There  are  over  a  million  and  a  half  of  Sunday- 
school  teachers  in  North  America.  They  always  pay 
much  attention  to  the  Christmas  story  at  this  time 
of  the  year.  Nevertheless,  your  picture  arouses  in- 
terest, not  only  among  Sunday-school  people,  hut 
among  many  others,  and  we  believe  thousands  of 
hearts  will  be  warmed  and  many  a  life  sweetened 
as  all  lives  are  sweetened  when  they  contemplate  the 
matchless  story  of  the  Savior  of  the  World. 

Sincerely  yours, 
The     Interxatiox.\l    Suxd.w     School    Associ.\tion, 

F.  A.  Wells, 
Chairman,  Executive  Committee. 
E.  K.  Warren, 
Chairman  Central  Committee. 
Marion    Lawrance, 

General  Secretary. 

*  *     * 

Chicago,  111. 
The  American  Posting  Service  Co., 
757  W.  Jackson  Blvd., 
City. 
Dear  Sirs: — I  have  received  your  communication  of 
the  17th  inst.     I  have  seen  the  beautiful  and  impress- 
ive poster,   and   I   desire  to  commend   your  plan.     I 
think  there  is  a  great   and  productive  field   for  this 
kind  of  work. 

I  believe  the  picture  will  speak  largely  to  the  mul- 
titude. 

Assuring  you  of  my  most  hearty  accord,  I  am, 
Yours  sincerely, 

EvETT  Knight  Hester. 

Pastor  Bowen  M.  E.  Church, 

*  *     * 

Chicago,   111. 
Mr.  B.  W.  Bobbins, 

American   Billposting    Service, 

757  W.  Jackson  Blvd. 
My  Dear  Sir: — Your  favor  of  December  12  was 
duly  received,  calling  attention  to  the  fact  that  the 
billposting  advertising  interest  of  America  had  de- 
cided to  display  a  large  poster  depicting  the  birth 
of  Christ. 

I  certainly  compliment  you  upon  this  effort  to 
bring  before  the  passing  crowd  at  this  season  of  the 
year  the  great  story  of  the  birth  of  Christ,  and 
your  method  cannot  fail  to  be  a  great  educational 
movement.  May  it  cause  many  to  inquire  the  true 
significance  of  the  picture  until  at  last  they  learn 
the  message  of  the  old,  old  story. 
Believe  me. 

Sincerely  yours, 

E.  Fielding, 
Major-General,  The  Volunteers  of  America. 

«     *     * 

Chicago,   III. 
American    Posting   Service, 
757  W.  Jackson  Blvd. 
Dear   Sirs: — Yours   with   regard   to   the   Christmas 
poster   which    you   are   using   about    the   city    is    re- 
ceived.    This  is  one  of  the  finest  expressions  of  the 
prevailing  power  of  the  angel's  song,  "Peace  on  earth, 
good-will    to    men,"    that    I    have   recently    come    in 
contact  with.     When  this  spirit  can  take  possession 
of  every  community,  civic  and   industrial  enterprise, 
His  kingdom  surely  will  have  arrived.     Thank  you 
for  the  thought  and  for  the  ability  to  carry  it  out  so 
well. 

Fraternally   yours. 

B.  F.  Aldrich, 
Parish     Minister,     The     New     First     Congregational 
Church. 


Chicago,   111. 
Mr.  W.  B.  Robbins, 

American    Posting    Service, 

757  W.   Jackson   Boul. 
My   Dear   Mr.   Robbins: — I   am   interested   and  de- 
lighted with  the  information  contained  in  your  favor 
of  the  13th  in  the  matter  of  your  Christmas  posters. 
I    do   not   know    of   anything   that   will   prove   more 
striking,  if  it  is  executed  as  you  say  it  is,  than  the 
great  masterpiece  you  propose  to  introduce.     I  hasten 
to  extend   my    sympathetic   congratulation  upon   the 
high   ideals  of  the  American  Posting  Service  as  ex- 
pressed in  your  letter. 
With  all  good  wishes,  believe  me, 
Sincerely  yours, 

Wm.  C.  Covert, 
Pastor,  First  Presbyterian  Church. 
P.    S. — I   have   seen  the   poster   and   consider   it  a 
superb  contribution  to  the  Christmas  uplift.         C. 

*  *     * 

Chicago,  111. 
Mr.   John   H,   Logeman, 
Secretary  Poster  Advertising  Association, 

1620  Steger  Building,  Chicago. 
Dear  Sir: — The  undersigned,  representing  the 
Session  of  the  First  Presbyterian  Church  of  Evans- 
ton,  takes  pleasure  in  stating  that  at  a  meeting  of 
the  Session  held  recently,  a  resolution  was  unani- 
mously adopted  thanking  you  people  for  the  fine  work 
that  your  association  is  doing  in  regard  to  the  educa- 
tional posters  displayed.  The  Christmas  poster  was 
certainly  a  fine  work  of  art  and  calculated  to  do 
much  good  as  well  as  the  one  now  on  the  boards. 
These  two  give  a  guarantee  of  the  quality  of  those 
to  follow.  We  want  to  assure  you  that  we  believe 
that  for  this  kind  of  work  you  will  be  repaid  in  more 
wavs  than  one.  Yours  respectfully, 

C.  D.  B.  Howell, 
Clerk,   Session   of   First   Presbyterian   Church, 
Evanston,  111. 

*  *     * 

Morgan  Park,  111. 
Mr.  B.  W.  Robbins, 
Chicago,  111. 
My  Dear  Sir: — Your  letter  is  before  me  and  I  wish 
to  congratulate  you  and  your  service  on  the  unique 
and  worthy  plan  you  have  outlined.     It  is  certainly 
cause  for  gratitude  when  men  in  all  departments  of 
life  are  recognizing  their  part  and  privilege  in  con- 
tributing to  the  highest  and  best. 

I  am  persuaded  that  much  good  will  come  of  it  and 
that  before  many  years  are  gone  it  will  be  impossible 
for  the  same  boards  to  bear  the  likeness  of  Him  who 
represents  the  best  and  the  advertisements  that  cre- 
ate a  market  for  the  things  that  are  the  worst  in  our 
social  and  political  life.  Success  to  your  plan  and  its 
final  victory. 

Respectfully  yours, 

Alli.sox  F.  Clark. 
Minister     the     Morgan     Park     Methodist     Episcopal 
Church. 

*  *     * 

Norwood  Park,  111. 
American  Posting  Service, 
Chicago,  Illinois. 

My  Dear  Sirs: — This  morning  I  saw  your  poster 
masterpiece  of  the  birth  of  Christ  and  was  so  much 
impressed  with  it  that  I  stopped  and  looked  at  it  for 
some  time.  Some  friends  were  with  me  and  we  won- 
dered who  could  be  so  benevolent  as  to  go  to  the  ex- 
pense of  such  a  work  as  that,  for  there  was  no  adver- 
tisement in  connection  with  it.  We  thought  some 
neighboring  church  had  done  the  work. 

When  I  came  home  that  evening  I  received  your 
letter  explaining  the  plan  of  the  educational  move- 
ment for  the  spiritual  Uplift  of  Humanity  and  this 
first  move  in  giving  to  the  cities  this  beautiful  pic- 
ture at  this  season  of  the  year. 

I  take  this  opportunity  to  thank  you  personally  for 
the  beautiful  spirit  you  have  shown.  Your  message 
in  that  picture  will  help  many  a  struggling  one  in  the 
city  streets.     To  me  it  is  refreshing,  a  breath  of  fresh 


(17) 


EDUCATIONAL     POSTERS 


air  from  the  great  business  world,  reminding  me  that 
it  is  not  all  sordid  and  selfish.  Again  thanliing  you, 
I  am. 

Faithfully  yours, 

J.  Frank  Andebso.x, 
Pastor  Methodist  Episcopal  Church. 

*     *     * 

Oak  Park.  III. 
Western  Bill  Posting  Co., 
757  W.  Jackson  Blvd., 
Chicago. 
Gentlemen: — I  wish  to  express  my  appreciation  of 
the   Christmas    poster   your   organization    is    posting 
throughout  the  country.    While  in  Detroit  this  week 
I    saw    one    of    them    and    was    very    glad    to    learn 
through  your  letter  of  its  origin  and  purpose. 
Cordially  yourg, 

MiLTO.N-   J.  NOKTOX. 

Pastor  Third  Congregational  Church. 


sure  the  disinterested  effort  of  your  association  on 
behalf  of  the  Christmas  spirit  will  result  in  great 
good. 

It  would  be  a  pleasure  to  know  that  your  associa- 
tion intended  to  give  us  a  little  Christmas  of  this 
sort  every  week  in   the   year. 

Wishing  you   and   your   force   a    Jlerry   Christmas 
and  a  Happy   Xew  Year,  I   remain. 
Yours    very    truly, 

F.    E.    R.    Miller. 
Pastor,  First  Baptist  Church. 


Galesburg.  111. 
Have  you  noitced  the  beautiful  Christmas  pictures 
on  the  billboards  about  town?  They  bear  the  words. 
"Ask  your  Sunday-school  teacher."  In  our  school 
to-day  the  Christmas  story  will  be  told  and  ex- 
l)la:ned  once  more.     Everyone  should   hear  it. 

Cextr.vl   Congreg.\tio.n.\l   Church. 


Galesburg.   111. 

The  Johnson  Advertising  Service: — I  had  already 
noted  the  posters  to  which  you  call  my  attention. 
I  am  very  glad  to  have  a  chance  to  express  to  you 
my  appreciation  of  this  movement  for  the  general 
ui>lift.  I  am  sure  these  pictures  help  much  in  very 
decided  ways.  It  has  been  my  pleasure  to  speak 
of  the  plan  with  approval,  and  I  will  do  so  at  every 
opportunity. 

Please  convey  to  the  association  the  assurance 
of  the  high  favor  with  which  the  movement  has 
been  received. 

Faithfully, 

Sn-.XUT    M.    C.VMPBELL. 

Pastor,  Presbyterian  Church. 


Galesburg,   111. 
Mr.   O.    J.   Johnson. 
Galesburg,  111. 
My   Dear  Sir: — Yours   of  December  1.5   relating  to 
the    Christmas    posters    on    the    billboards    came    to 
hand  last  week.     I  have  observed  the  pictures  with 
much    pleasure,   and   was   glad   to   refer   to   them   in 
our  Sunday   service.     Our  Sunday  School  adopted  a 
resolution  commending  the  poster  advertising  inter- 
ests   for    this    movement,    and    I    am    sure    that    you 
will  hear  nothing  but  applause  for  this  good   work. 
Very  sincerely  yours, 

Ch.\I!les   B.  McKinley. 
Pastor,    Central    Congregational   Church. 


Galesburg.  111. 
Mr.   O.   J.   Johnson, 
City. 
yiy  Dear  Mr.  Johnson: — It  was  a  handsome  thing 
for     the     Billposters'     Association     to     do     to     place 
throughout   the   country   the   beautiful   poster   repre- 
senting the   birth  of  Christ  in  the  manger  at  Beth- 
lehem.     The   posters   will    call   to   mind   the   Saviour 
of    the    world    to    many   who    have    almost    forgotten 
Him   and    His   mission    on    earth.     I   want   to  thank 
you  personally  for  what  you  have  done  for  the  peo- 
ple of  our  own  city  in  placing  five  of  these  posters 
in   such   conspicuous  places. 

Sincerely   yours, 

C.  W.  WiLLiA.M.s,  Evangelist. 
«     ><<     « 

Galesburg.  Ill 
Mr.   O.   .1.   Johnson, 

Johnson  Advertising  Service, 
City. 
Dear  Sir: — Your  communication  of  to-day  relative 
to  the  posters  which  have  been  put  upon  your 
boards  deserves  an  immediate  and  hearty  response. 
I  have  already  commended  your  work  to  my  con- 
gregation, and  expect  to  publish  an  article  in  this 
week's  Baptist  Fellowship  in  further  praise  of  your 
effort. 

The  poster  depicting  the  birth  of  Christ  is  a  work 
of  art,    which    at  once   arrests   attention,   and    I   am 


Galesburg,  111. 
Everyone  has  noticed  with  delight  the  art  posters 
placed  on  the  billboards  of  the  city.  The  picture 
of  the  birth  of  Christ  is  a  masterpiece  of  its  kind, 
a  great  poster,  9  feet  high  and  21  feet  long.  The 
passage  of  the  scripture  prompting  the  picture  is  on 
the  title  plate,  and  the  legend,  "Get  your  Sunday- 
school  teacher  to  tell  you  the  story,"  in  the  lower 
right-hand  corner.  The  Poster  Advertising  Associa- 
tion, Inc..  of  which  Mr.  O.  J.  Johnson  is  the  local 
member,  is  to  be  commended  for  its  generous  con- 
tribution  to  the  Christmas  spirit  and  theme. 

The   B.\ptist   Fellowshit. 


Joliet,  111. 
Joliet  Bill  Posting  Co. 

Gentlemen: — The  idea  to  use  your  great  profession 
also  for  something  nobler  and  higher  than  only 
money  and  lust  (as  too  many  posters  do)  will  meet 
not  only  with  my  most  cordial  approval,  but  also 
with  that  of  God  and  of  all  self-respecting  men  and 
women,  and  I  am  sure  that  in  the  end  it  will  bring 
on  you  and  on  your  profession  greater  gain,  both 
morally  and  materially. 

Very  truly  yours. 

Rev.  M.  Gemhrixi, 
Pastor   St.   ."Anthony's  Church. 

*     *     * 

Rockford.  111. 
Mr.  Harry  E.  Crampp, 
Rockford,    111. 
My  Dear  Sir: — Your  favor  of  the  ISth,  announcing 
the   posting   of   "The   Nativity"   on   the   billboards   of 
the  city,  received.     It  undoubtedly  will  attract  wide 
attention,  and   will,   I  am   sure,   do  great  good. 

The  billboards  of  the  country  are  exerting  a  wide 
influence — wider  than  most  people  realize.  This  is  a 
step  in  the  right  direction.  I  trust  that  you  and  the 
organization  which  you  represent  will  use  your  influ- 
ence to  make  our  billboard.s  an  influence  for  wider 
usi'tulness. 

Very   sincerely   yours, 

M.Mii.DN    H.    D.w. 
Pastor,   State  Street  Baptist  Church. 


Peoria.  111. 
Peoria    Posting    Service, 
Peoria,    111. 

Dear  Sirs: — Because  of  the  observance  on  the 
part  of  many  of  the  members  of  the  assoiuation. 
as  well  as  having  their  attention  called  to  the  mat- 
ter through  personal  letters  sent  to  the  various 
ministers  of  the  city,  on  last  Monday  morning,  at 
the  regular  meeting  o(  the  association,  the  follow- 
ing  resolution   was   adopted: 

"Since  the  Peoria  Posting  Service  has  done  so 
much  to  give  new  emphasis  to  the  work  of  setting 
before  the  public  the  Birth  of  Jesus  Christ,  and 
since   the   placing  of   such   a   poster  upon  their   hin- 


ds') 


EDUCATIONAL     P  O  S  T  E  R  S 


boards,   marks   a    step   forward   in   the   character   of 
service    usually    done    by    such   companies, 

"Be  it  resolved,  that  the  association  instruct  its 
secretary  to  write  a  letter  to  the  Peoria  Posting 
Service,  expressing  to  it  the  heartiest  appreciation 
and  the  highest  esteem  of  the  beautiful  poster 
picture." 

Very   respectfully   yours, 

B.  N.  Mi'ititEi.L, 

Secretary  of  the  Peoria  Ministerial  Association. 


Sterling,   111. 

RESOLUTION  OF  GRATITUDE  TO  THE  POSTER 
ADVERTISING  ASSOCIATION,  INC. 
Where.vs,  The  poster  advertising  interests  of  Amer- 
ica have  inaugurated  an  "Uplift  Movement  for  the 
Good  of  Humanity,"  utilizing  the  immense  pictorial 
appeal  of  posters  in  a  way  whicli  sliall  make  men 
better  by  turning  their  minds  to  noble  and  inspiring 
thought ;   and 

Where.\s,  There  has  appeared  on  the  several  bill- 
boards of  our  city,  simultaneously  witli  many  other 
cities  and  towns  in  America,  a  great  masterpiece  of 
"The  Nativity  of  Our  Lord"  of  mammoth  size  and 
exquisite  beauty  of  color  and  sentiment;  and 

Whereas,  This  is  but  the  beginning  of  a  movement 
in  this  direction  with  other  similar  numbers  to  fol- 
low; and 

WiiERE.vs,  All  this  good  work  is  being  done  entirely 
gratuitously  with  great  expense  of  money,  talent  and 
space  with  no  other  motive  but  the  desire  "to  con- 
tribute to  the  spiritual  uplift  of  humanity":  and 

■\Vhere.\s,  The  story  of  the  birth  of  the  Savior  of 
age-old  uplifting  power  has  been  brought  to  a  new 
multitude  at  this  Christmas  season  with  mighty 
power  through  this  unseliish  enterprise;  therefore  we, 
the  congregation  and  Sunday  school  of  the  Presby- 
terian Church  of  Sterling,  111., 

Resolve,  To  express  our  most  profound  appre- 
ciation of  this  great  movement  for  the  uplift  of 
humanity  in  America  which  has  been  inaugurated 
by  the  Poster  Advertising  Association,  Inc.  And  we 
hereby  express  our  abundant  gratitude  for  the  spirit 
and  example  of  your  great  Association  which  con- 
templates unselfishly  the  uplift  of  the  race. 

May  God's  blessing  attend   your  mighty  effort   for 
human    betterment   with   His   prevailing   grace.     Ac- 
cept our  cordial  and  cheerful  greetings  and  gratitude. 
Your  Christian  friends. 
P.   W.   B.\RR, 
Pastor,  First  Presbyterian  Church, 

E.  L.  G.u.T, 
Superintendent  of  Sunday  School. 
M.\RTHA    W.    Barrett, 
Lelia  Woi.fusperger, 
Mabel  Wheeler, 
Christmas    Committee. 

*     *     * 

Moline,  111. 
Dear  Sir;  —  I  take  great  pleasure  in  congratulating 
you    and    your    association    in    the   magnificent    and 
timely  poster  portraying  the  "Divine   Story,"  which 
I  have  had  occasion  to  see  on  the  billboards. 

It    is    truly    reverential,    impressive,    uplifting,    so 
that  even  he  that  runs  may  read,  and  trace  the  spirit 
of   joy,  good-will   and   peace  to    its  real   source — the 
Divine  Babe   in  the  manger  of  Bethlehem. 
Yours  truly, 

J.  B.  Clems, 
Rector.  Sacred  Heart  Church. 


Rock    Island,    111. 
Mr,   Charles  T.   Kindt 

Poster  Advertising  Association, 
Davenport,  Iowa. 
Dear  Sir: — The  picture  is  an  attractive  decoration, 
and  surely  carries  its  Christmas  message  of  religious 
significance.  No  one  can  measure  the  good  that 
these  pictures  may  do  the  country  over.  My  first 
impulse  was  to   write  you  a   personal  letter,  as  one 


of  the  pastors  of  our  city,  expressing  my  apprecia- 
tion of  this  effort  which  you  are  coupling  with  your 
business  enterprise.  On  second  thought  I  decided 
to  ask  the  Ministerial  Alliance  of  the  city  to  join  in 
a  letter  expressing  the  approval,  not  of  one  minister, 
but  of  all.  Accordingly,  by  unanimous  vote,  I  was 
vesterday  directed  to  thank  you  in  the  name  of  the 
Rock  Island  ministers  for  this  good  deed,  and  to 
wish  you  much  joy  and  reward  in  continuing  such 
work. 

Very  truly  yours  in  commendation, 
J.  L.  Vance, 
For  the  Ministerial  Alliance. 

*  *     * 

Freeport,  111. 
Mr.    Bert   Knorr, 
City. 
Dear   Sir:— I    take    this    method    of   expressing   to 
vou  my  appreciation  of  what  your  company  are  do- 
ing  in    placing   the   Christmas   posters    on    the    bill- 
boards of  our   city.     This   is  an  effort   in  the  right 
direction,  which    I   have   reason  to   believe  that    the 
public  do  highly  appreciate  and   endorse.     You   and 
your  company  are  to  be  congratulated  on  this  plan 
and    undertaking. 

Respectfully  yours, 

J.  G.  Elleb, 
Pastor  Trinity  Church. 

*  *     * 

Mt.  Carmel,  111. 
Mt.  Carmel  Billposting  Company. 

Dear  Bro.  McClintock:— I  am  in  receipt  of  your 
favor  calling  attention  to  and  describing  the  poster 
"The  Nativity."  I  had  noted  the  picture,  and  won- 
dered about  its  being  there. 

I  thank  you  for  calling  my  attention  to  it  and  giv- 
ing this  information.  I  congratulate  you  on  your 
Christian  enterprise  in  this  matter.  It  is  well,  and 
beyond  doubt  will  do  good.  I  shall  speak  of  it  in  my 
pulpit.  And  through  you  I  would  like  to  congratulate 
the  poster  advertising  interest  and  all  who  have  had 
to  do  with  this  matter. 

It  is  a  superb  poster,  essentially  true  as  to  its 
setting,  magnificently  colored,  well  designed  and  a 
beautiful  work  of  art. 

Mav  the  Christ,  whose  nativity  you  have  so  well 
represented,  find  a  home  in  all  your  hearts  and  in 
the  hearts  and  lives  of  multitudes  this  Christmas 
time.     Your   enterprise   in   this   matter   will    greatly 

help. 

Sincerely  yours, 

James  G.  Tucker. 
Minister  Methodist  Episcopal  Church. 

*  *     « 

Huntingdon,  Pa. 

Mr.  J.   F.  Colgate, 

Huntingdon,  Pa.  .     ^        ^      a 

Mv  Dear  Mr.  Colgate:— I  have  noticed  and  ad- 
mired the  beautiful  picture  of  the  Nativity  which 
you  have  on  the  Mifflin  street  billboard.  In  this  day 
of  reform  and  education,  in  morals  and  religion,  it 
is  gratifying  to  know  there  are  such  scenes  as  the 
"Birth  of  Jesus"  being  placed  before  the  eye  and 
mind  of  the  public.  Such  advertising  does  good 
and  helps  to  elevate  the  morals  of  the  community 
where  it  is  done. 

Assuring  vou  of  my  appreciation  of  this  work,  and 
trusting  we  shall  have  more  of  it  in  our  town,  I  am 
Sincerely  yours. 

S.  William  Sherriff, 
Baptist  Minister. 
*     *     * 

Hartford,  Conn. 
The  Hartford  B.  P.  &  Sign  Co.,  City. 

Dear  Sirs: — Let  me  express  to  you  the  gratifica- 
tion I  feel  in  the  matter  of  your  placing  the  large 
posters  on  your  boards  representing  the  Birth  of 
Christ  during  this  Christmas  season.  I  appreciate 
the  unselfish  spirit  which  has  prompted  this  new 
move.  It  is  just  one  of  the  indications  that  the 
whole  advertising  scheme  is,  after  all,  in  harmony 
with  the  higher  interests  of  the  community.     Adver- 


(19) 


EDUCATIONAL     POSTERS 


tisers   are   showing   that   they   are   leaders,   and  not 
simply   followers,   in   the   movements   toward   higher 
and  finer  community  life.     Please  accept  my  hearty 
congratulations  on  this  progressive  move. 
Yours  very  truly, 

L.  C.  Harx:sh. 
City  Missionary  Society. 

*  *     * 

Hartford,  Conn. 
The  Hartford  B.   P.   &  Sign  Co., 
Hartford,   Conn. 
Dear   Sirs: — I   was    much   gratified   to   learn   from 
your   recent   letter   of   your   plan    to   post   the   great 
poster,    "Birth    of    Christ,"    and    I    have    noted    with 
pleasure    the    beautiful    picture    and    watched    with 
interest  the   eyes   of   the   passers-by.     I   shall   speak 
of    it    with    commendation    at    our    evening    service 
to-morrow  night. 

Very  sincerely  yours, 

Herbert  J.  White. 
First  Baptist  Church. 

*  *     * 

Hartford,  Conn. 
Your  plan   for  a  poster  of  the  Birth  of  Christ  is 
excellent — beyond  my  powers  of  adequate  expression 
in    few    words.      You    place    all    lovers    of    Christian 
things  greatly   in  your  debt. 

W.VI.TER  E.   L.^xniEAR. 


Hartford,  Conn. 
Hartford  Billposting  Co.. 

257  High  St.,  Hartford,  Conn. 
Gentlemen: — Your  very  beautiful  picture-poster  of 
the  Nativity  is  a  very  remarkable  instance  of  the 
interest  taken  by  the  public  in  the  birth  of  our 
Lord  and  Savior.  I  congratulate  you  on  having 
done  a  very  fine  thing  in  thus  making  the  billboards 
of  our  city  preach  the  Message  of  Peace  and  Good 
Will  to  >Ien  at  this  holy  season.  It  is  an  unique 
achievement. 

Very   truly    yours, 

.I.\^(ES    G00DWI.\. 

Christ    Church   Rectory. 


Hartford,  Conn. 
To  the  Hartford  B.  P.  Association: 

WHEREAS.  The  Hartford  Graded  Union  of  Sun- 
day-School Workers,  being  cognizant  of  the  fact  that 
your  association  has  materially  helped  our  work  by 
exhibiting  before  the  eyes  of  the  children  of  the 
city  the  splendid  educational  poster  at  Christmas- 
time, and,  knowing  of  the  excellent  results  of  said 
exhibition:    be  it  therefore 

RESOLVED.  That  a  resolution  be  drawn  up  thank- 
ing the  Hartford  Billposting  Association  for  its  sin- 
cere work;   and  be  it  further 

RESOLVED.  That  a  copy  of  said  resolution  be 
sent   to   said   association. 

(Signed) 

Rev.  Louis  H.  Koehl[;k.  President. 
Edwin  R.  Carter,   Secretary. 

Passed  unanimously  at  a  meeting  of  the  Hartford 
Graded  Union,  held  on  January  12,  1914. 

*  *     * 

Charles  H.  Frazier  should  be  commended  for  the 
Christmas  spirit  which  he  displayed  in  dnoting 
his  billboards  to  pictures  of  "The  Nativity."  Tlie 
pictures  were  highly  interesting  and  were  the  sub- 
ject  of   much   favorable  comment. 

Fr.\.\k  C.  Atheeton. 
Honolulu  St.Ti-BuIIetin. 

*  *      * 

Denver,  Colo. 
Curran  BiUrost'ng  &  Distributing  Company. 

De:ir  Sirs: — The  Denver  Ministerial  Alliance,  in 
their  meeting  this  month,  voted  to  instruct  the  sec- 
retary  to  convey  to  you  and  to  the  natioiuil  organ 
izaticn  through  you  their  vote  of  a|)preciation  of 
the  work  your  organization  has  been  doing  in  placing 
the  Christmas  posters  on  the  billboards  of  our  city 


and  also  for  the  educational  ones  that  have  and  are 
to  follow  in  this  line. 

As  secretary  of  the  Alliance,  then,  I  desire  to  thank 
you  for  them  and  to  ask  you  to  in  some  way  let  the 
national  organization  know  of  our  vote. 
Yours. 
Denver  Ministerial  Alliance. 
S.   T.   McKinney,   Secy. 


Harrisburg,  Pa. 
Mr.   H.   R.  Long,   Manager, 

Harrisburg  Poster  Advertiser  Co., 
Harrisburg,  Pa. 
My  Dear  Sir: — I  am  in  receipt  of  your  favor  of 
recent  date  calling  my  attention  to  the  beautiful 
Nativity  picture  which  appears  upon  your  billboards. 
I  have  seen  this  picture  and  am  more  than  pleased 
with  it.  The  good  that  will  surely  result  from  this  " 
splendid  effort  on  the  part  of  your  company  is  in- 
calculable The  spirit  which  evidently  prompted 
this  movement  is  so  vastly  different  from  that  which 
we  constantly  come  in  contact  with  in  the  com- 
mercial world  that  I  cannot,  as  a  minister  of  the 
Gospel  let  it  pass  by  without  expressing  my  highest 
appreciation  for  this  beautiful  service.  I  feel  sure 
I  speak  the  mind,  likewise,  of  many  of  our  profession. 
Respectfully  yours, 

B.   H.  Hart. 
Fifth  Street  M.  E.  Church. 


West  Chester,  Pa. 
The  Harrisburg  Poster  Adv.  Co. 

Gentlemen: — Your  favor  of  the  past  week,  ad- 
dressed to  me  in  Harrisburg,  was  forwarded  to  me 
in  my  new  charge.  West  Chester.  I  want  to  add 
my  word  of  approval  and  appreciation  of  the  beauti- 
ful poster  of  "The  Nativity,"  a  copy  of  which  has 
been  displayed  here.  It  is  a  fine,  helpful  note, 
suggesting  the  true  Christmas  ideal  to  all  who  see 
it.  and  we  are  all  indebted  to  the  Poster  Adver- 
tising Association   for  its  inspiration. 

Would  it  be  possible  to  purchase  a  copy  of  this 
poster,  for  private  use?  And,  if  so.  what  would  be 
the  cost   of  one   set  of  the   sheets? 

Hoping  that  this  is  only  the  beginning  of  a  great 
and   helpful   movement.   I   beg  to   remain, 
Faithfully  yours, 

John  Mills  Gilbert, 
Rector  of  Holy  Trinity  Church. 

*     *     * 

Nashville,   Tenn. 
Mr.    W.    A.    Sheetz, 
Billposters'    Union, 

Vendome    Theater, 
Nashville,    Tenn. 
My  Dear  Mr.  Sheetz: — In  accordance  with  a  reso- 
lution   unanimously   adopted    by   the   officers   of   the 
First  Presbyterian   Church   of   this  city,   I   am   writ- 
ing to  express  to  you,  and  through  you  to  the  Bill- 
posters'   Union    of   America    our    hearty    and    grate- 
ful   appreciation    of    the    gratuitous    posting    of    pic- 
tures of   the  Nativity  during  the  Christmas   season. 
We    feel    that    this    has   created    widespread    inter- 
est,  and    has   called    public   attention    in    a   new   and 
striking  way  to  the  holy  event  of  which  Christmas 
is    the    anniversary. 

As  an  expression  of  the  interest  of  a  secular 
organization  in  the  cause  of  religion  it  is  unique, 
and  to  the  church  most  encouraging.  Every  hour, 
to  the  throngs  which  tramp  the  streets,  many  of 
whom  attend  neither  church  service  nor  Sunday 
School,  your  pictures  have  been  preaching  the 
"sweetest  story  ever  told,"  and  making  through 
the  eye  impressions  on  the  life  and  character  of 
the  people. 
For  this  we  want  to  thank  you. 
With   esteem,   believe   me. 

Most   sincerely   yours, 

Jamis   I.  V.wce. 
Minister,  First  Presbyterian  Church. 


(20.) 


F.DUCATIONAL     POSTERS 


Newark,  N.  J. 
Newark  Billposting  Company, 
Newark,  N.  J. 
Dear  Sirs: — I  thank  yon  for  your  letter  of  the  13th 
inst.     I  must  confess  that  ray  curiosity  was  aroused 
as  I  looked  upon   the  great   poster  masterpieces  de- 
picting the  birth  of  Christ.     You  have  done  a  good 
service  in  calling  the  attention  of  the  masses  to  this 
important   event.     As  one   who   is  interested  in  the 
spiritual   uplift   of  humanity.  I   desire  to  express  to 
you  my  deep  appreciation  of  your  efforts. 
Very    truly    yours, 

Alrertus  T.  Broek, 
Minister,  Clinton  Avenue  Reformed  Church. 

*  *     * 

Cleveland,  O. 
Bryan    Company, 
City. 
Dear    Sirs: — Yours,    noting    the    posting    of    "The 
Nativity,"    received.      This    recognition    of    Christian 
fact  and   truth  is   certainly  very  gratifying,  as  well 
as    a    new    and    important    departure.      Your    effort 
is   to   be   highly   commended,   and   may   God   bless   it 
and    increase    the    spirit    prompting   it    in    our   land 
and    day. 

Yours    truly, 

L.    C.   Hallock. 
Pastor,   Asbury   M.   E.   Church. 

*  *     * 

Cleveland,  O. 
The    Bryan    Company, 
City. 
Gentlemen: — Your  large  poster  representing  "The 
Nativity"    now    on    exhibition    throughout    the    city 
Is    greatly   appreciated    by 

Yours   cordially, 

NlCHOL.\S   Pfeil. 
Rector,   St.   Peter's. 

*  *     * 

Cleveland,  O. 
Bryan    Sign    Co., 
Cleveland. 
Dear  Sirs: — Your   picture  of  Mary   and   her  child, 
Jesus,  is  the  most  beautiful  that  ever  bedecked  the 
billboards    of    Cleveland. 

Thanking  you  for  your  kindness  toward  the  poor. 

L.    D. 

Cleveland,  O. 
The   Brvan   Company, 
City. 
Dear   Sirs: — I   am   in   receipt   of   your   favor   rela- 
tive   to    the    work    of    "The    Uplift    Society."    and 
J     write  you  at  once  to   commend  this   splendid  work, 
and    also   to    inquire    if    it    is    possible    to    secure    a 
copy    of    "The    Nativity"    for    use    on    a    public    bill- 
board   in    front    of   our    church.      If   so,    what   would 
be   the   cost   of   the   poster? 
Awaiting   your   advices,   I   am. 
Yours   truly, 

W.  S.  RowE, 
Minister,  Wade  Park  Avenue  Methodist  Episcopal 
Church. 

*  *     * 

Cleveland,   O. 
The    Bryan    Company, 
Cleveland.    O. 
Dear    Sir: — Yours    regarding    your    plan    to   place 
before     the     public     the     inspiring     painting,     "The 
Nativity."   was   duly   received,   and   I  think  the   idea 
Is   excellent.     I   am   sure   it   will   do   much   "for   the 
uplift    of    humanity"    in    our    city.      I    congratulate 
you  on  your  splendid  idea. 

Cordially   yours, 

R.  R.  Btoger. 
Pastor,   Westminster   Presbyterian    Church. 
m     *    * 

Cleveland,   O. 
The    Bryan    Company, 
Cleveland,    O. 
Dear    Sirs: — I    write    to    express    hearty    apprecia- 
tion   of    "the    uplift    movement    for    the    good    of 


humanity,"  and  particularly  of  the  beautiful  poster 
illustrating  the  birth  of  Christ  which  you  have 
placed  on  tlie  boards  over  the  city  of  Cleveland 
and   elsewhere. 

Special  mention  of  this  great  work  to  which 
you  have  given  yourselves  was  made  in  our  serv- 
ices, both  morning  and  evening,  last  Sunday,  and 
I  feel  that  you  have  the  sincere  thanks  of  our 
whole  congregation  for  this  very  helpful  contribu- 
tion to  the  creation  of  a  real  Christmas  atmos- 
phere   among    the    people. 

You   have   our   heartiest   good   wishes   in   all   that 
you  do  for  the  uplift  of  humanity. 
Yours   sincerely, 

.T.  W.  Heininger, 
Pastor,  Calvary  Church. 


*     *     * 


Findlay,  O. 
Mr.   P.   B.   Oliver, 
Findlay,    O. 
Dear    Brother: — At    the    last    regular    meeting    of 
the    Findlay    Ministerial    Association    it    was    unani- 
mously  voted   to   extend   to   you   and   to  the   United 
Billposters'    Association    a    hearty    vote    of    thanks 
for  putting  up  in  our  city  the  large  posters  telling 
in  pictorial   form   the   story   of   The  Nativity   of  our 
Lord    Jesus. 

We    believe    much    lasting    good    has    been    done. 
We  trust  that  you  will  keep  up  the  good  work. 
Yours, 
R.  A.  Powell,  Pres. 
THEonoRE  G.   Erler,   Secy. 

*  *     * 

Newark,  N.  J. 
Mr.  T.   F.  J.  Kelley, 
Newark,  N.  J. 
Dear    Sir: — I    received    the   announcement   of   the 
Newark    Poster    Advertising    Company's    purpose    to 
display    a    fine    picture    of   "The   Nativity"    on   their 
boards,   with   much   pleasure.     I   think   it  a  splendid 
idea,  and  I  am  sure  the  entire  public  will  appreciate 
the  picture  for  its  beauty  and  significance,  and  will 
also  appreciate  the  high  purpose  of  making  a  busi- 
ness   concern    the    partner   of   the    churches   in    em- 
phasizing the  beautiful  Christmas  spirit.     I  congrat- 
ulate you  and  wish  to  express  my  personal  apprecia- 
tion of  your  purpose. 

Very  truly  yours, 

J.  H.  MacDonald. 

*  *     * 

Hamilton,    Canada. 
Mr.    J.    N.    Culhany, 
City. 
My  Dear  Mr.   Culhany: — Your   note   informing  me 
of  your  intention   to  display   a   pictorial   representa- 
tion of  the  birth  of  our  Lord,  during  the  Christmas 
season,  has  been  received  with  much  pleasure.    The 
thought  is  indeed  a  happy  one.     Assuredly  the  pic- 
ture  board    may    be   a    powerful   agent  for   good   or 
evil.      It    is    gratifying   that    the   law    of   the    Divine 
Child   and   the   Virgin   Mother  is   able   to   call   forth 
this    act    of    piety,    and    I    earnestly    pray    that    in 
return   they   may   bring  richest  Christmas   blessings 
upon   you   and  yours. 

I  am,   my  dear   Mr.   Culhany, 

Yours   very    faithfully, 

J.    M.    MAHONY, 
Pastor,   St.   Mary's   Cathedral. 

*  *     * 

Cleveland,   O. 
The   Bryan   Company, 
Cleveland,    O. 

Dear  Sirs: — Your  favor  of  the  1st  inst.,  concern- 
ing the  "uplift  movement  for  the  good  of  human- 
ity." via  Poster,  was  appreciated  very  much,  and  I 
assure  you  that  any  original  and  unique  method  of 
spreading  the  gospel  of  the  Kingdom  appeals  most 
especially   to   me. 

If  we  have  confined  Christ  and  Christianity  to 
church  walls  it  is  but  the  spirit  of  the  age.  but  I 
for  one   am   glad   that   that   age  is   passing   out   and 


(21) 


E  D  U  C  A  1^  I  O  X  A  L     POSTERS 


another  aawning,  the  Age  of  LIFE,  when  Christ, 
or  the  New  Man,  shall  be  manifest  in  every  walk 
of   life. 

May  God  bless  you  and  reward  you  with  a  greater 
quickening   of   New    Man    thoughts   and   applications 
in    your    everyday    life,    to    the    end    of    finding    Him 
as  your  exceeding  great  reward,  is  my  prayer. 
In  brotherly  love, 

P.  A.  Geokge. 

*  *     * 

Honolulu,   Hawaii. 
Mr.    Chas.    R.    Frazier. 

Honolulu,    Hawaii. 

Dear      Mr.      Frazier: — Congratulations      on     your 

timely   and    beautiful    posters   showing   the   birth    of 

Christ.      Pictures    of    this    sort,    publicly    displayed. 

call   attention   of   people   to  the   real   significance   of 

the  Christmas  season.     We  at  times  see  the  sacred 

secularized.     Here  you   have   done   the  reverse,   and 

given    the   commercial    billboards   a   religious   value. 

Can    you    repeat    this    stunt    occasionally?      Can 

you   get    posters    for   February    showing    Lincoln    or 

Washington,    or   a    picture    for    the    Easter    season? 

Sincerely, 

Pai'l  SrpER, 
General   Secretary,   Honolulu   Y.   M.   C.   A. 

*  *     * 

Honolulu.    Hawaii. 
Mr.    Chas.    R.    Frazier, 

Pioneer  Advertising  Company, 
Alakea    Street, 
City. 
My  Dear  Mr.  Frazier: — I  want  to  express  to  you  my 
appreciation  of  the  beautiful  Christmas  posters  which 
you   have    displayed    on   a    number   of   billboards    at 
this   Christmas  time. 

I  am  convinced  that  the  appeal  which  these 
posters  have  been  making  to  hundreds  of  travelers 
upon  the  streets  and  in  the  street  cars  during  the 
past  few  days  has  been  most  helpful.  You  have 
demonstrated  once  again  that  the  billboard  when 
properly  managed  can  be  made  a  most  potent 
agent  in  uplifting  the  community  as  well  as  a 
commercial  asset  to  the  up-to-date  business  house. 
Hoping  that  the  new  year  may  bring  you  con- 
tinued   prosperity,    I    am. 

Yours  very  truly, 

A.  A.  EnERsoi.i:. 
Associate   Minister,   Central   Union   Church. 

*  *     * 

Chattanooga,   Tenn. 

At  the  recent  meeting  of  the  Baptist  Young  Peo- 
ple's Union  of  Chattanooga  and  suburbs  a  resolu- 
tion was  unanimously  passed  that  the  Union  com- 
mend the  Stoops  Billposting  and  Adv.  Co.  for  plac- 
ing on  their  billboards  the  beautiful  posters  depict- 
ing the  birth  of  the  Saviour  of  the  world — Jesus 
Christ. 

We  thank  them  for  this  work,  and  trust  it  will 
be  continued  from  year  to  year. 

S.   LoTisK   RissiKLi.,  Secy. 

*  *     * 

Woodstock,   111. 
Mr.   James    Hoar, 

Woodstock,   III. 

Dear  Sir: — At  a  meeting  of  the  Ministerial  Asso- 
ciation, held  in  the  parlors  of  the  Central  Methodist 
Church,  January  12,  lfll4,  a  resolution  was  unani- 
mously carried  instructing  the  secretary  to  write 
you.  and  through  you  the  Billposters'  Association 
of  America,  to  express  our  sincere  gratitude  and 
deep  appreciation  for  the  posting  on  the  billboards 
in  several  parts  of  the  city  such  a  beautiful  work 
of  art  as  "The  Nativity."  Doubtless  many  through 
it  have  been  reminded  at  this  festive  season  of 
the  fountain  of  all  their  joy  and  gladness,  the 
Christ  who  was  born. 

I  believe  that  every  minister  in  the  city  referred 
to  it  on  Christmas  Sunday  some  of  us  taking  that 
picture  as  the  basis  of  our  remarks. 

Permit  me  then  to  convey  to  you,  and  through 
you   to   the   Billposters'  Association  of  America,  our 


deepest  gratitude  for  this  very  timely  picture,  and 
we  trust  that  it  shall  have  the  desired  end  of  con- 
tributing much  to  the  uplift  of  the  people  of  this 
community.     I   remain. 

Yours  very  sincerely, 

A.    L.    COLWELL. 

Secretary,  Dundee  Street  Parsonage. 

*  *     * 

Bethlehem,  Pa. 
Mr.    H.    A.    Groman, 
Bethlehem,   Pa. 

My  Dear  Brother  Groman: — As  I  mentioned  to 
you  some  time  ago  on  the  street,  I  was  delighted 
to  see  the  special  effort  of  the  Poster  Advertising 
Co.  to  add  its  strength  to  the  "uplift  movement." 
Still.  I  thought  you  might  care  to  have  these  few 
lines  from  me  in  still  further  expression  of  appre- 
ciation. 

The  picture  that  you  posted  for  Christmas  was 
beautiful  in  itself,  and  the  freedom  from  all  adver- 
tising added  to  its  effectiveness.  I  am  sure  that 
the  silent  preaching  of  the  Gospel  in  this  way  will 
add  something  well  worth  while  to  that  message 
which    the   pulpit    has   to   give. 

From  the  papers  I  see  that  you  intend  from  time 
to  time  to  present  other  similar  posters,  referring 
to  various  events  of  the  year.  This  is  also  good, 
and  after  a  short  time  people  will  come  to  look 
for   each    new   presentation. 

Wishing  you  all   success  in   your  work,  both   that 
which    is    purely    commercial    and    that    which    is   in 
the   direction   of   the   philanthropic,   I   am. 
Very    fraternally   yours, 

A.  D.  Th.\elek. 
Pastor.    Moravian    Congregation. 

*  *     * 

Portland,  Me. 
Mr.   Joseph  J.   Flynn, 
Lawrence,   Mass. 

Dear  Sir: — I  have  your  communication  of  the  10th 
inst.,  and  have  seen  upon  the  billboards  in  our  city 
the  picture  of  the  "Nativity"  of  which  you  speak  in 
your   letter. 

Permit  me  to  say  that  the  thought  you  thus  get 
before  the  public,  and  your  splendid  generosity,  and 
your  sincere  effort  to  help  uplift  humanity,  appeal 
to  me  greatly.  I  have  taken  occasion  to  call  the 
attention  of  the  local  press  to  this  picture  and  your 
letter,  and  they  assure  me  that  they  will  help  to 
get  the  attention  of  the  people  to  this  effort  on  your 
part. 

I    hope    that    the    church    people    everywhere    will 
stand  behind  you  in  this  movement. 
Very    sincerely   yours, 

ClIAS.    M.    WOODM.VN. 

«     •     * 

Newark.  X.  J. 
Mr.   T.  F.  J.  Kelly. 

27  Treat  Place,  Newark,  N.  J. 
My  Dear  Sir: — Please  accept  our  hearty  congratu- 
lations  upon   the   happy   inspiration   and   the   kindly 
spirit  which  prompted  the  placing  of  the  Christmas 
pictures  upon  the  billboards  in   this  city. 

You  have  made  a  real  contribution  of  no  mean 
value  to  the  Christmas   spirit. 

Please  convey  our  appreciation  and  thanks  to  the 
persons  responsible  for  this  pleasant  innovation. 

Wishing  you  a  happy  and  prosperous  New  Year, 
we   are 

Cordially  yours, 

W.  J.  Daw.min,  D.  D. 
Minister,   First  Presbyterian   Church. 
L.  B.  Hiu.i.s, 
Assistant  Minister. 

*  *     * 

Newark,  N.  J. 
Mr.  T.  F.  J.  Kelly, 

My  Dear  Sir: — Your  favor  of  December  13  is  re- 
ceived. I  have  read  your  communication  with  a 
great  deal  of  interest,  and  wish  to  exjiress  to  you 
my  appreciation  of  your  proposal  to  bring,  by  means 
of   the   posters,    to   the   minds   of   the   jieople  at  the 


(22) 


EDUCATIONAL     POSTERS 


Christmas    season    some   of   tlie    helpful   suggestions 
centering  in   the   birth   of  Christ.     I  have   no   doubt 
that  the  people  very  generally  would  appreciate  this 
service,  freely  given  by  you  on  their  behalf. 
Yours  truly, 

D.    F.    DiF.FKNDORl'-, 

Minister,  Roseville  Methodist  Episcopal  Church. 
t     *     * 

Elizabeth.  N.  .J, 
Mr.  T.  F.  J.  Kelly, 

Newark  Poster  Adv.  Co..  Newark,  N.  J. 
Dear  Sir:— I  want  to  thank  your  company  for  the 
original   and   beautiful   Christmas   gift   to    the   "man 
in  the  street"— that  he  "who  runs  may  read." 

Your  company  reserves  credit  for  its  action.  I 
hope  the  fact  that  you  have  done  a  wonderfully  good 
deed  will  make  this  Christmas  the  happiest  in  your 
existence. 

Yours  sincerely, 

Wm.  B  Hamilton. 
*     *     * 

Washington  Park,  Newark,  N.  J. 
T.  F.  J.  Kelly, 

My  Dear  Sir: — I  have  your  letter  of  the  13th  inst. 
regarding  the  action  of  the  Poster  Advertising  In- 
terests of  America. 

As  a  Christian  minister  I  most  heartily  approve 
ot  this  way  of  taking  your  part  in  the  uplift  move- 
ment for  the  good  of  humanity.  I  gladly  recognize 
that  you  have  no  other  motive  than  this  in  this 
undertaking,  and  I  thank  you  most  earnestly  for  this 
splendid  w"ay  of  helping  the  other  institutions  in 
the  land  to  keep  the  things  of  the  better  life  before 
the  community.  The  wonderful  picture  of  the  Na- 
tivity will,  I  am  sure,  convey  its  silent  but  potent 
message  to  millions  of  people  all  over  the  land. 
With  kindest  regards,  believe  me. 
Yours   very    truly, 

Chas.  H.  Stewart, 
North  Reformed  Church. 

*  *     * 

Harrisburg,   Pa. 

Mr.  H.  R.  Long. 

Dear  Sir:— I  was  attracted  this  morning  by  the 
large  poster  of  the  Nativity  opposite  my  church 
on  Harris  street.  While  admiring  it  I  wondered 
who  conceived  the  idea  and  provided  the  means  for 
this   splendid   display. 

Following  the  impression  comes  your  letter  of 
explanation,  and  I  feel  that  no  time  should  be  lost 
in  giving  my  expression  of  appreciation  for  this 
movement.  It  cannot  help  but  do  good  and  bring 
home  the  claims  of  the  Christ  who  have  disre- 
garded them  hitherto.  You  are  to  be  complimented 
for  your  part  in  this  movement. 

Sincerely  yours, 

GEoiHin:  F.   Sciiaum, 

Pastor,  Harris  Street  United  Evangelical  Church. 

*  *     * 

Harrisburg,  Pa. 
Mr.  H.  R.  Long,  Manager. 

Dear  Sir:— I  want  to  congratulate  the  billposters 
company  for  the  beautiful  poster,  "The  Birth  of 
Christ." 

I  paid  special  care  to  see  how  much  it  would 
attract  the  attention  of  the  people,  and  am  pleased 
to  say  no  one  passed  without  looking  at  it,  and 
manv  stopped  to  study  it.  I  feel  it  will  result  in 
good  and  cause  people  to  think  of  the  greatest  thing 
that  has  ever  taken  place  in  the  world.  It  will  be 
a  moral   uplift  as   well. 

Respectfully  yours, 

John"  M.  Wawjex, 
Evangelist. 
*     *     * 

Harrisburg,   Pa. 
Harrisburg  Poster   Adv.   Co., 
Majestic  Theater  Bldg., 
Harrisburg,  Pa. 
Gentlemen: — The   Colored   Ministerium    of   Harris- 
burg desire  to  convey  to  you  their  sincere  apprecia- 


tion and  cordial  aiiproval  of  the  inauguration  ot 
your  "uplift  movement  for  the  good  of  humanity," 
"through  the  medium  of  good  and  wholesome  pictures 
on  your  posters,  "in  practically  every  city  and  town 
of  importance  in  America."  The  pulpit  throughout 
the  country  will  heartily  welcome  this  very  healthy 
innovation,  reinforcing,  as  it  aims  to  do,  its  arduous 
liut  momentous  efforts  in  the  interest  of  humanity's 
uplift.  We  appreciate  immensely  this  very  timely 
departure,  and  most  sincerely  congratulate  you  for 
your  disinterestedness  from  a  material  standpoint. 
No  better  selection  could  have  been  made  at  this 
season  of  the  year  for  the  introduction  of  the  move- 
ment than  that  which  you  have  made,  "The  Birth 
of  Christ."  We  pray  that  splendid  results  may  fol- 
low this  very  wise  departure  in  the  interest  of  all 
the  people. 

We  are,  gentlemen, 

Very  sincerely  yours, 
THE  COLORED  MINISTERIUM, 

R.    LiTHER    CrXM-N'OHAM, 

Minister,  St.   Paul  Baptist  Church. 
-*     *     * 

Harrisburg,  Pa. 
Harrisburg  Poster  Advertising  Co., 
Majestic  Theater  Building, 
Harrisburg,    Pa. 
Gentlemen:— I    desire   to   express   to   you    my    per- 
sonal  appreciation   of  your  generosity  and  religious 
sentiment  in  providing  and  displaying  such  a  splen- 
did scene  of  the  Nativity  on  your  billboards  through- 
out the   city.     Its  influence  cannot   help  but   be  up- 
lifting, and  it  will  undoubtedly  help  many  to  a  truer 
meaning  of  this  joyous  season  than  they  would  other- 
wise have. 

Thanking  you   again,  I  am. 

Sincerely   yours, 

J.  A.   Lyter, 
Pastor,  Derry  Street  United  Brethren  Church. 
*     *     * 

Boise,  Ida. 
To    R.    G.    Spaulding,    Mgr.. 

Spaulding  Posting  Service. 
Boise,  Ida. 
Dear  Sir: — The  Boise  Ministerial  Association  de- 
sires to  thank  you  for  your  courtesy  in  providing 
automobiles  that  we  might  inspect  the  six  Christmas 
pictures  posted  upon  the  billboards  of  our  city.  We 
desire  to  unreservedly  endorse  the  high  motive  that 
prompted  the  Poster  Advertising  Association  to  un- 
dertake this  great  movement  for  the  betterment 
and  uplift  of  mankind.  We  are  pleased  with  the 
excellent  reproduction  of  the  great  masterpiece, 
"The  Nativitv,"  and  hail  with  joy  the  new  attitude 
ot  men  in  many  lines  of  business  toward  the  great 
work  we  have   in  hand. 

Sincerely  and   respectfully, 

Jniix  \V.  Haxnum, 
Secretary,    Boise    Ministerial    Association. 

*  +     * 

Boise,   Ida. 
To   R.  G.   Spaulding.   .Mgr., 

Spaulding   Posting  Service, 
City. 
Dear   Sir:— The   First   Baptist   Sunday    School,   by 
an    unanimous    vote,    desire    to    thank    you    for    the 
beautiful   poster,   "The   Nativity,"   on   display  on   the 
several   poster   boards   of  our  city,  and   particularly 
to   thank   you   for   placing  one   opposite   our   church. 
■   Very   truly   yours, 
THE  FIRST  BAPTIST  SUNDAY  SCHOOL, 

By   S.    R.   Rkhtenoi-r,   President. 
B.  F.  Ori!,  Secretary. 

*  *     * 

Cincinnati,  O. 
To  the  Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen:— At  a  meeting  of  the  Presbytery  ot 
Cincinnati  of  the  Presbyterian  Church  in  the 
United  States  of  America,  the  Presbytery,  com- 
posed   of    S.-.    ministers    of   the   Gospel,    77    churches. 


(-',?> 


EDUCATIONAL     POSTERS 


in  the  city  of  Cincinnati  and  vicinity,  liaving  more 
than  twelve  thousand  communicants,  the  following 
resolutions   were    unanimously    adopted: 

The  Presbytery  of  Cincinnati  is  pleased  to  note 
that  a  new  era  in  the  proclamation  of  the  Gospel 
has  developed.  The  Lord  .Tesus  Christ  has  made 
His  impress  upon  all  the  activities  of  life,  and  no 
publication  worth  reading  is  ever  issued  now  that 
does  not  definitely  announce  and  press  His  claims. 
It  has  remained,  however,  for  this  present  year  to 
witness  the  announcement  of  the  claims  of  Jesus 
upon  the  billboards  of  the  country.  This  was  done 
after  careful  consideration  and  a  very  considerable 
outlay  of  money.     Therefore,  be  it  resolved: 

1.  That  the  Presbytery  of  Cincinnati,  in  monthly 
session  assembled,  most  heartily  commends  the 
Poster  Advertising  Association  for  its  far-sighted 
and   generous    action. 

2.  That  we  would  earnestly  request  them  to  con- 
tinue the  use  of  the  billboards  for  the  presenta- 
tion of  the  claims  of  Christ,  and  whatever  else 
lends  itself  to  the  social  and  moral  uplift  of  the 
people. 

3.  That  a  copy  of  these  resolutions  be  sent  to 
the  Poster  Advertising  Association,  and  also  to  the 
local    press. 

Attest: 

En\v.\RD  T.  SwaoGETT, 
Stated  Clerk  of  the  Presbytery  of  Cincinnati. 
The    following    resolution    was    adopted     by    the 
Men's    Association   of   Central    Presbyterian    Church 
January  18: 

That  we  express  to  the  proper  authorities  our 
appreciation  for  the  posting  of  the  special  educa- 
tional posters,  and  that  we  heartily  approve  of  this 
plan  as  an  effective  means  for  the  stimulating  of 
higher  ideals  among  our  citizens,  especially  the 
boys   and  girls. 

*     #     * 

Gainesville    Tex. 
Mr.  Paul  Gallia, 
City. 

My  Dear  Mr.  Gallia,— Acknowledging  receipt  of 
your  note  of  a  recent  date,  calling  mv  attention  to 
the  excellent  picture  of  "The  Nativity"  produced  and 
presented  by  the  Poster  Advertising  Association  of 
America,  I  desire  to  commend  as  strongly  and  sin- 
cerely as  possible  this  uplift  movement  for  the  good 
of  humanity,  of  which  this  act  is  a  substantial  mani- 
festation. It  is  a  powerful  spiritual  appeal  to  the 
minds  and  hearts  of  men  and  it  will  be  productive  of 
lasting  good  to  multiplied  thousands  from  one  end 
of  our  land  to  the  other. 

The  whole  subject  was  presented  to  my  people 
and  the  story  was  incorporated  in  my  sermon.  I 
declared  that  this  voluntary  action  on  the  part  of 
a  vast  commercial  organization  indicated  a  deeper 
moral  and  religious  sentiment  pervading  the  whole 
country,  that  it  was  worthv  of  all  commendation,  and, 
moreover,  said  that  it  was  not  an  exaggeration  to 
Iironounce  the  advertising  billboards  with  this  won- 
derfully significant  picture,  artistically  and  impress- 
ively ])resented,  preachers  and  heralds  of  the  King- 
dom of  God. 

With  every  good  wish  for  you  and  yours  during 
the  new  year,  I  am.  Sincerely  yours. 

R.    L.    Irvint,. 
Pastor,  First  Presbyterian  Church. 


Wellington,  Kan. 
Mr.  John  H.  Logeman, 
1G20  Steger  Building, 
Chicago,  111. 
My  Dear  Sir:— Shortly  before  Christmas  Mr.  Harry 
Johnson,  our  city  billposter,  called  mv  attention  to 
(what  I  had  already  noticed  by  perscn.Tl  o')3(  rvation) 
the  splena.d  picture  of  the  Nativity  of  Christ   (9x21 
feet)  on  the  billboards  of  our  city.     He  assured  me 
that  it  was  intended  to  inaugurate  an  "uplift  move- 
ment  for  the   pood   of   humanity."  and   informed   me 
that  the  credit  belonged  to  you  for  the  inauguration 
of  this  movement.    I  therefore  want  to  hereby  assure 


you  of  my  sincere  appreciation  of  this  act.  To  place 
such  a  scene  as  this  on  our  city  billboards  cannot  be 
otherwise  than  educative  and  inspire  higher  and 
nobler  thought  in  the  mind  of  the  passerby.  Shall 
we  not  praise  God  for  the  purifying  and  elevating 
influences  which  He  is  (in  His  providence)  bringing 
to  bear  upon  the  public  mind  of  to-day? 

Thanking  you  again  for  bringing  to  the  gaze  of 
our  citizens  these  Master  scenes  of  beauty  and  art, 
1   beg  to   remain,   as  ever, 

Very  sincerely  yours  for  humanity. 

J.  C.  Jacoby, 

Pastor,  St,  John's  Evangelical  Lutheran  Church. 

*     *     * 

Jacksonville,    Pla. 
Mr.  J.  D.   Burbridge,  Manager, 
Burbridge  Posting  Service, 
Jacksonville,  Fla. 
Dear  Sir: — On  receipt  of  your  letter  :n  regard  to 
the  poster  service  of  "The  Picture  of  the  Nativity," 
I  went  to  see  it.     You  certainly  have  done  a  valua- 
ble service  and  I,  for  one,  appreciate  it  very  much. 
Your  association  can   do  a  great  work  in  this  line. 
Yours  truly, 

H.  T.  Sell, 
Pastor,  Union  Congregational  Church. 


Hattiesburg,  Miss. 
Poster  Advertising  Association, 
1620  Steger   Building, 
Chicago,  111. 
Gentlemen: — The  Lydian  Circle  of  the  Main  Street 
Methodist  Church  of  this  city  directs  me  to  express 
to  you  their  appreciation  for  the  beautiful  pictures 
you  had  posted  in  our  city  during  the  holidays. 

Such  a  beautiful  subject  so  artistically  handled 
could  not  fail  to  benefit  and  uplift  everyone  who  had 
the  good  fortune  to  see  them.  Then,  when  we  know 
this  was  done  without  any  thought  of  financial  gain 
on  your  part,  it  makes  us  doubly  appreciative  of  the 
act. 

Wishing  you  continued   success.  I  am. 
Very  respectfully, 

MRS.  R.  R.  AKERS, 

Secretary. 

♦  ♦     * 

Gainesville,  Tex. 
The    Gallia   Advertising   Agency. 

Gentlemen: — We,  the  Ministers'  Association  of 
Gainesville,  in  session  to-day.  desire  to  express  our 
deepest  appreciation  of  your  services  in  posting  pic- 
tures of  the  Nativity  for  the  general  good  of  our 
people. 

We  are  in  deepest  sympathy  with  both  the  spirit 
and  purpose  of  the  work,  and  desire  to  serve  in 
any    way    that   we   can. 

Yours   cordially, 

A,  B.  Mii.LKK.  Secretary. 

*  #     ♦ 

New   Haven,    Conn. 
The  New  Haven  Poster  Adv.  Co. 

Dear  Sirs: — The  New  Haven  Clerical  Association, 
which  includes  in  its  membership  the  Episcopal 
clergy  of  this  city,  desire  to  assure  you  of  their 
appreciation  of  the  poster  of  the  Nativity  recently 
placed  on  the  boards  in  this  city,  and.  furthermore, 
to  thank  you  for  your  effort  to  use  this  means  of 
Inaugurating  a  movement  of  uplift  for  the  good  of 
all.  Cordially  yours. 

Rev.   Georc.e   H.   Hi:yn,   Secretary. 


Nashville,  Tenn. 
National    Billposters'    Association. 

Gentlemen: — At  a  meeting  to-day  of  the  East 
Nashville  W.  C.  T.  V.  it  was  unanimously  voted 
that  a  note  of  thanks  be  sent  you  expressing  our 
appreciation  of  the  beautiful  poster  representing 
the  Nativity  of  our  Saviour,  which  has  been  ex- 
hibited on  the  billboards  of  our  city  for  the  past 
few   weeks.     It   has   been   an    inspiration   and   uplift 


(24^ 


E  D  U  C  A  T I O  N  A  L     POSTERS 


to   see    it,    and    we    feel    sure    it   lias    added   to    the 
common  joy   during  tlie  lioliday  season  just  past. 

We  lieartily  commend  tliis  new  departure  in 
posters  and  are  encouraged  to  believe  that  a  new 
day  has  dawned  in  wliich  only  that  which  tends 
to  uplift  and  ennoble  shall  find  a  place  upon  the 
billboards  of  our  city.  With  sincere  appreciation. 
Yours   cordially, 

Ea.st  NA.siiViUE  W.  C.  T.  U., 
By  Mrs.   Mary  P.  Bang.  President. 

*     *     * 

Elizabeth,   N.   J. 
Mr.    T.   F.   ,T.    Kelly, 

Newark    Poster   Co., 
Newark,   N.   J. 
Dear    Sir: — I    want    to    thank    your    company    for 
the    original    and    beautiful    Christmas    gift    to    the 
"man  on  the  street,"  that  he  "who  runs  may  read." 
Your    company    deserves    credit    for    its    idea.      1 
hope    the    fact    that    you    have    done    a    wonderfully 
good    deed    will    make   this    Christmas    the   happiest 
in   your   existence. 

Yours   sincerely, 

WiLLI.VM    B.    H.\MILTO.N\ 


Duluth,  Minn. 
Mr.    C.    A.    Marshall, 

Manager,  United   States  Display  Adv.   Co., 
203   Lyceum   Building, 
Duluth,   Minn. 
Dear    Sir: — We,    the    members    of    Union    Church, 
pastor    and    people    alike,    wish    to   extend,    both    to 
you    and    the    company    which    you    represent,    our 
heartfelt  gratitude   for  your  thoughtfulness  and  the 
Christian  spirit  which  you  have  displayed  in  devot- 
ing a  number  of  your  full-size  boards  to  the  cause 
of    Christianity    in    displaying    the    picture    of    the 
Nativity. 

It  certainly  is  a  kind  and  Christian  act  to  give  to 
the  world  at  this  time  of  year  the  picture  depicting 
the  birth  of  Christ,  on  the  public  billboards,  and 
again  wish  to  thank  you  for  the  labor  which  your 
people  have  devoted  to  this,  and  the  money  which 
it  has  cost  you:  it  is  spent  in  a  good  cause.  May 
God   bless  and  prosper  you. 

Gratefully  yours, 

Uxinx  Cm-RCH. 
A.  C.  Grochowsky,  Secretary. 

*     *     * 

Duluth.  Minn. 
Mr.  Thos.  F.   Clark, 
Duluth,   Minn. 
My    Dear    Sir: — Accept    my    cordial    well-wishing 
upon    the    splendid    Christmas    thought   and    its    re- 
sults visible  on  your  display   board. 

It  will  have  much  to  do  with  promoting  a  genu- 
ine spirit  of  better  things  in  the  city,  and  will  touch 
many  who  are  not  influenced  by  any  church  service. 
It    means    a    new    spirit    in    the    conduct   of    mere 
business  matters.    ■ 

With  thanks  for  your  service,  I  am. 
Sincerely  yours. 

W.   W.    Lawrence. 
Pastor,   Glen   Avon   Presbyterian   Church. 

Duluth,  Minn. 
Mr.   Thos.   S.   Clark.   Mgr., 

U.    S.    Display    Adv.    Co., 
Duluth. 

My  Dear  Sir: — It  is  with  great  pleasure  that  I 
can  commend  your  late  effort  for  public  good  in 
the  display  poster  which  you  have  put  on  your 
boards  in  this  city.  "The  Nativity"  is  of  such  com- 
mon interest,  and  this  picture  presents  so  many 
aspects  of  the  wonderful  birth,  that  it  must  have 
intensified  the  people's  appreciation  of  the  season 
and  done  much  to  make  it  a  real  thing  for  our  chil- 
dren. 

It  is  a  great  comfort  to  the  ministry  to  feel  that 
the  business  man  is  willing  to  add  to  the  sum  of 
human    cheer   and    courage    by    just    such    unselfish 


acts  as  this.  So  I  want  to  give  my  unimportant 
commendation  and  assure  you  of  the  appreciation 
of  the  general  public. 

I  have  spoken  of  the  poster  in  one  of  my  ser- 
mons, and  expect  to  give  testimony  whenever  you 
give  me  opportunity  in  the  future,  if  any  such  pic- 
tures  are   put   forth   by   you. 

Respectfully  yours. 

Ai.HEitT  W.  Ryan. 
Rector.   St.  Paul's   Church. 


Lowell,  Mass. 
Mr.  Joseph  .1.  Flynn, 
Lawrence,   Mass. 
My  Dear  Sir: — Permit  me  to  express  my  apprecia- 
tion of  the  i)lan  of  your  Poster  Advertising  Associa- 
tion to  exhiliit  on  your  billboards  the  scene  of  "The 
Nativity."     It  cannot   but   be  a   real   "uplift"   to   the 
people.     I  thank  you. 

Yours  sincerely, 

A.    C.    Peuuin. 
Pastor,  High  Street  Church. 

*     *     * 

Lowell,  Mass. 
Mr.  Joseph  J.  Flynn. 

Dear  Sir: — Allow  me  to  express  my  appreciation 
of  the  "uplift  idea,"  I  am  very  pleasantly  impressed 
with  the  poster,  as  I  have  noticed  it  on  our  city  bill- 
boards. You  have  contributed  to  the  Christmas 
thought  of  our  community,  and  I  hope  it  may  prove 
to  create  something  of  the  Christmas  spirit. 
Cordially  yours, 

Rev.  a.  Pijederic  Ditnnels, 
Highland  Cong.  Church. 


Boston,   Mass. 
John    Donnelly    &    Sons, 

97  Warrenton  Street, 
Boston,  Mass. 
Dear  Sirs: — I  wish  to  congratulate  you  and  the 
members  of  the  association  tor  this  excellent  idea,  at 
this  particular  season  of  the  year,  in  displaying  in 
every  large  city  and  town  throughout  the  country  on 
the  poster  boards  such  a  lieautiful  and  artistic  feature 
of  the  Birth  of  Christ.  It  certainly  has  an  inspiring 
effect  in  appealing  to  the  heart  and  in  awakening 
religious  sentiments,  and  in  recalling  to  each  pas- 
serby that  Christ,  despite  the  Materialistic  Spirit 
of  the  age,  is  the  one  great  dominant  influence 
that  reigns  at  this  season  of  the  year,  and  that 
the  lesson  of  His  birth  and  life  should  take  pos- 
session  of   every    soul. 

Call  it  what  you  may — an  uplift  movement — it 
certainly  is  a  step  in  the  right  direction,  and  I 
again  congratulate  you  and  wish  you  every  success 
in    this    splendid    idea. 

Yours   sincerely, 

Joseph  G.  Anderson. 
*     *     * 

Boston,  Mass. 
Mr.    E.    C.   Donnelly. 

John  Donnelly   &   Sons. 
97    Warrenton    Street, 
Boston.   Mass. 
Dear   Sir: — We   beg   to   assure   you   of   our   hearty 
appreciation  of  the  beautiful  Christmas  tribute  volun- 
tarily given  by  your  association  for  the  uplift  of  the 
American   people. 

Wishing  you  success  in  these  laudable  endeavors 

to  "utilize   the   immense   pictorial  appeal   of  posters 

in  a  way  which  shall  make  men  better  by  turning 

their  minds  to  noble  and  inspiring  thoughts,"  I  am, 

Eben  W.  Burnsteaii,  Secretary. 


Boston,  Mass. 
E.   C.   Donnelly,   Esq., 

97   Warrenton   Street, 
Boston,   Mass. 
Dear  Mr.  Donnelly: — I  cannot  tell  you  how  inter- 
ested   I    was   to    receive   the    circular   issued   to-day 


(25) 


E  D  U  C  A  T  I  (J  N  A  L     I'  O  S  T  E  R  S 


explaining    tlie    "Nativity"    poster    wliich    has    been 
inspired    by   the   Poster   Advertising   Association. 

I  saw  this  poster  on  a  billboard,  and  marveled 
at  its  exceeding  beauty.  From  the  car  I  could 
not  see  any  lettering,  and  yet  I  was  so  impressed 
that  upon  reaching  home  I  asked  if  anyone  else 
had  seen  it.  and  wondered  what  advertiser  would 
have  gone  to  this  expense  without  having  his 
name  readable  from  a  fair  distance.  It  seemed 
to  me  that  it  was  something  entirely  new  and  rad- 
ical  because   of   its   beauty. 

I  am  sure  the  Poster  Advertising  Association  de- 
serves great  credit  for  this  work,  because  it  has 
shown  the  possibilities  of  a  poster,  from  an  artistic 
point  of  view,  and  also  its  significance  as  an  influ- 
ence upon  public  opinion  and  the  spirit  of  the 
people. 

With    very   best   wishes,    believe   me. 
Sincerely   yours, 

J.  C.  Peli.etier. 

*  *     * 

Boston,   Mass. 
John    Donnelly    &    Sons, 

97    Warrenton    Street. 
Boston,     Mass. 

Gentlemen: — I  have  been  attracted  iiy  and  thor- 
oughly interested  in  the  special  posters  of  the 
"Visit  of  the  Wise  Men,"  displayed  on  your  boards 
recently. 

I  want  to  add  my  word  of  commendation  for 
this  uplift  movement  by  you  and  your  associates 
over  the  country.  You  certainly  have  a  tremen- 
dous opportunity  to  mold  public  thought,  and  it 
is  very  gratifying  to  those  who  are  working  for 
the  public  good  to  find  other  sections  of  society 
co-operating   with   us. 

You  will  be  interested  to  know  that  the  matter 
came  up  publicly  in  our  Young  Men's  Sunday 
Forum  a  week  ago,  and  Mr.  George  W.  Coleman, 
who  was  speaking  that  afternoon  on  "Is  There  a 
New  Conscience  in  Advertising?"  took  occasion  to 
publicly  commend  the  billboard  people  for  their 
voluntary  attempt  to  raise  the  standard  of  their 
class    of    advertising. 

With   every   good  wish.   I   am. 

Very  cordially  yours. 

E.  W.  Pierce. 

*  *     * 

Quincy,  Mass. 
My  dear  Mr.  Donnelly: — The  Presbvterian  Min- 
isters' Association  of  Boston  on  Monday  passed  a 
unanimous  vote  of  thanks  and  appreciation  to  the 
"Donnelly  Poster  Advertising"  for  placing  in 
greater  Boston  and  elsewhere  the  large  and  bea\i- 
tiful  lithograph  of  the  scene  of  "The  Nativity." 
We  appreciate  your  effort  to  thus  "do  something 
to  inspire  the  young  and  old — and  lead  men  and 
women  to  a  consideration  of  the  higher  life."  It 
is  a  pleasure  to  me  to  thus  express  our  apprecia- 
tion of  your  "Campaign  of  Education,"  as  it  begins 
with  the  greatest  of  all  themes. 
Sincerely   yours. 

Rev.  J.  A.  M.\thesox. 

*  *     * 

Dayton.  O. 
The   Bryan   Company, 
Dayton.  O. 

My    Dear    Sirs: — Your    communication,    informing 
,  me  of  your  gratious  work   in   which  you  have  been 
engaged    in    putting    upon    your    billboards    through- 
out   all    the    larger    cities    the    Master    Portrait,    en- 
titled  the   Birth   of  Christ,   was   duly   received. 

I  have  noticed  it,  and  think  it  was  fine,  together 
with  the  spirit  you  have  manifested  in  making  this 
possible.  The  ministry  surely  appreciates  this  act 
of  benevolence  at  this  Christmas  tide. 

For  a  number  of  years  I  have  been  Impressed 
with  the  significance  of  a  work  akin  to  this, 
namely,  the  displaying  on  large  posters  in  fair- 
sized  letters  striking  passages  of  the  Holy  Scrip- 
tures, to  be   kept   up   throughout   the  year. 

I  know  of  no  other  way  which  is  better  to  preach 
the   truth    to   the   great   masses   who   do   not   attend 


the  regular  church  services  than  this.  I  believe 
that  the  religious  men  of  great  means,  if  the  mat- 
ter wouid  be  properly  presented  to  them,  would 
readily  furnish  the  money.  What  do  you  think  of 
this?      It   is    worth    while. 

Most  respectfully, 

S.    U.    SXYOER. 

Pastor,   Ohmer  Park  Reformed   Church. 


Dayton,  O. 

The  Bryan  Sign   Co., 
Dayton,  O. 

Gentlemen: — When  1  read  your  letter  stating  that 
you  were  posting  the  "Nativity"  throughout  America 
I  could  not  refrain  from  saying  "Thank  God"  for 
a  commercial  concern  that  will  do  such  a  mag- 
nanimous thing.  It  cannot  fail  to  carry  a  message 
and   do   much   to   spread   the   Christmas  spirit. 

Nobody  who  studies  environment  can  fail  to  be 
impressed  with  the  tremendous  influence  of  the 
modern  great  sign  boards  with  their  striking  pic- 
tures. 

Why  not  present  one  of  these  posters  to  each 
church  in  Dayton,  asking  them  to  post  it  in  a  con- 
spicuous place  on  its  premises,  thus  aiding  them  as 
the  chief  custodians  of  the  Christmas  spirit  and 
message? 

Very  gracefully  yours, 

J.  Harmon  Button. 

*  *     » 

Dayton,  O. 

The  Bryan   Co., 
Dayton,    O. 
Gentlemen: — I     have     noticed     your    inauguration 
— the    "uplift    movement    for    the    good    of    human- 
iiy."       I      have      not      seen      "Nativity"      exhibited 
as  yet  on  your  poster  boards,   but  I   shall  look   for 
it.     I   assure   you    I    appreciate   this   movement,   and 
1   wo\ild   encourage   you   not   to  grow   weary   in   well 
doing,  for  in  due  season   we  shall  reap  if  we  faint 
not.     I  shall   call   my   people's  attention  to  it. 
Yours   sincerely, 

B.    SCHUERMEIER. 

*  *      * 

Galveston,  Tex. 
Mr.  .1.  E.  Howard, 

Galveston,  Tex. 
My  Dear  Mr.  Howard: — I  wish  to  tell  you.  and 
those  associated  with  you.  how  much  I  appreciate 
your  good  work  in  displaying,  for  the  benefit  of  the 
IHiblic.  such  beautiful  pictures  as  the  ones  I  have 
seen   on   the   boards. 

This  movement  meets  with  my  most  earnest  and 
"cordial  interest  and  approval."  1  think  it  is  fine, 
and  1  trust  you  will  kee])  it  up! 

Thanking  you,  and  wishing  you  and  your  asso- 
ciates every  success,  not  alone  for  1914,  but  for 
always,    I    am, 

Most    sincerely    and    cordially    yours, 

R.  M.  H.\LL. 
Pastor.   First   Presbyterian   Church. 

*  *     * 

Lincoln,    Neb. 
Mayor  Zehrung, 

Lincoln,  Neb. 
My  Dear  Sir: — I  most  heartily  approve  the  spirit 
and  the  motive  in  the  "uplift  movement  for  the 
good  of  humanity."  At  this  Christmas  tide  "The 
Nativity,"  presented  as  you  describe,  cannot  fail 
to  turn  the  attention  of  the  beholder  away  from 
the  gross  materialism  of  the  times  to  the  contem- 
plation of  the  superlative  spiritual  values. 
Sincerely   yours, 

F.  S.  Steix. 

*  *     * 

Lincoln.    Xeb. 
Zehrung    Posting    Service, 

.Messrs.  Crawford   &   Zehrung. 
Gentlemen: — Before    an    audience    that    filled    our 
Auditorium    on    Christmas    Kve.    I    made    public    ref- 
erence   to    the    magnilicent    jioster   you    had    placed 
on    the    billboards.     The   audience,    in   a   unanimous 


(26) 


|-.  \)V  C  \T  1  ()  N'  A  L     POST  J':RS 


and  enthusiastic  vote,  expressed  their  appreciation 
and  extended  thanks  to  the  responsible  parties.  As 
an  unseltisli  and  public-spirited  act.  I  have  never 
seen  it  excelled  in  other  cities  where  I  have 
worked. 

Sincerely. 

H.  H.  Heueki.y, 
Pastor.   Caldwell   Memorial  TTnited   Brethren  t'hurch. 


l^incoln,    Xeb. 
Zehrung   Posting    Service, 
Lincoln.   Neb. 
I    congratulate   you    on    tlie   beautiful   poster. 

G.  W.  McCrkerv. 
Pastor.    New    Ktuinanuel    Church. 

*  *     * 

Lincoln.    Neb. 
Zehrung    Posting    Service, 
Oliver  Theater. 
Lincoln.    Xeb. 
Gentlemen: — I    want,    to    thank    you    for    calling 
my     attention     to     this     splerdid     method     of     the 
Poster   Advertising   people   in    their   effort    to    uplift 
humanity    in    this    great     country    by    giving    them 
the    opportunity    for    a    few    days    to    look    at    this 
splendid   picture  of  the   Birth  of  Christ. 
Very    respectfully. 

Luther  P.  Ludden, 
Pastor.     Evangelical     Lutheran     Church     in     the 
United   States. 

*  *     * 

Lincoln.    Neb. 
Zehrung   Postal    Service, 
Lincoln,   Neb. 
Gentlemen: — The    other    day,    wliile    walking    on 
South    Tenth    street,    my    eyes    caught    sight   of   the 
beautiful   poster.   "Tlie   Nativity."   and    I   stopped   to 
admire    and    enjoy.      I    wondered    who    was    respon- 
sible   for    the    treat,    as    the    poster    bore    no    name, 
and    take   pleasure    in    acknowledging    my    indebted- 
ness.    You  have   placed  the  community   under  obli- 
gation,  and   I   trust   your  best   expectations   will   be 
realized    through    this    generous    ministry    in    behalf 
of  what  is  good. 

Truly  yours. 

Rudolph  C.\ughey. 
Pastor.   Westminster  Presbyterian  Church. 

*  *     * 

Auburn,  Me. 
Mr.   Joseph   J.   Flynn. 

610  Bay  State  BIdg.,  Lawrence,  Mass. 
Dear  Sir: — Your  letter  just  to  hand.  I  had  pre- 
viously noted  the  Christmas  poster.  It  is  a  real 
work  of  art.  Permit  me  to  express  the  opinion  that 
it  will  mean  a  real  uplift  to  our  city  and  to  mention 
my  hearty  appreciation  of  the  excellent  motives  that 
prompted  this  movement. 

I  shall  take  occasion  to  refer  to  it  from  the  pulpit 
next  Sunday  morning. 

Yours   sincerely, 

Akba  John  Marsh, 
Court  Street  Free  Baptist  Church. 

*  *     * 

Fort   Scott,   Kan. 
Poster    Advertising    Co., 
Chicago,    111. 

Dear  Sirs: — Having  noticed  your  beautiful  pic- 
ture of  the  Nativity  of  our  Lord  and  other  pic- 
tures of  uplifting  character  appearing  on  our  bill- 
boards, and  being  aware  of  your  step  in  the  direc- 
tion   of    Humanity    Posters, 

We,  the  Ministers'  Association  of  this  city,  re- 
solve to  express  our  appreciation  of  the  same  to 
the  Poster  Advertising  Co.  of  Chicago,  and  also 
to    Mr.    H.    C.    Ernich.    our   local    plant   owner. 

We  desire,  further,  to  express  our  firm  convic- 
tion that  this  move  will  not  only  be  of  untold 
benefit  and  blessing  to  mankind,  but  will  also 
greatly  elevate  the  billboard  method  of  advertis- 
ing. 

\V.  H.  ToLLiVER,  Secretary. 


Kalamazoo.    .Mich. 
Poster    Advertising    Association, 
Chicago,    111. 
Gentlemen: — The    Kalamazoo    Christian    Endeavor 
I'nion    wishes    to    heartily    commend    the    action    of 
the     National     Poster     Advertising     Association,     in 
convention    assembled    at   Atlantic    City,    in   appoint- 
ing a  committee  to  place  before  the  public  a  series 
of   uplift   pictures,   the   nature  of  which   would  tend 
to   uplift   and   inspire   the   people  of  our   country   to 
better  living. 

The  first   picture,   bearing  the   Christmas  message, 
surely  helped  those  not  Christians,  to  ponder  on  the 
significance  of  the  presentation,  and  to  form  a  more 
clear   conception   of  the  spirit  of  "Peace  and   Good- 
will" prevailing  all  over  our  Christian  nation. 
Peter  B.  Bouter.s,  President, 
Cha,s.  H.  Pollycutt.   Chairman, 
Christian    Citizenship   Committee. 

*  *     * 

Atlanta,    C.a. 
The  Nat'l  Billposter  Association. 

Gentlemen: — I  have  been  keenly  interested  in 
your  work  to  uplift.  The  pictures"  you  put  up  at 
Christmas   were   wonderfully   helpful. 

I  want  to  ask  that  at  some  time  you  give  us 
some  picture  for  the  cause  of  dumb  animals— the 
horse,  the  mule,  of  the  city,  need  better  thought 
and    care. 

I  will  eagerly  watch  you  work  and  ever  be 
grateful    to    you    for    starting    it. 

With    a    prayer    for    God's    blessing. 
Sincerely, 

A  Friend. 

*  *     * 

Nashville,  Tenn. 
Mr.  W.  A.  Sheetz. 

My  Dear  ."Mr.  Sheetz: — Your  letter  in  reference  to 
the  picture  of  "The  Nativity"  being  placed  on  the 
advertising  boards  was  received. 

I  have  seen  the  picture  and  it  is  beautiful,  and 
the  suggestion  is  uplifting,  j  approve  of  the  action 
of  your  agency  and  appreciate  the  spirit  which 
prompted  the  action.  A  happy  thought,  and  will  do 
good  to  many  a  person  just  looking  around. 
Wishing  you  a  Happy  Christmas,  I  am 
Yours  most  faithfully. 

Mercer  P.  Log  ax. 

St.   Ann's  Rectory. 

*  *     * 

Nashville.  Tenn. 
Mr.  W.  A.   Sheetz. 

Poster  Advertising  Co.. 
Nashville.  Tenn. 
My  Dear  Sir: — I  note  what  your  company  has  done 
by  way  of  Christmas  posters,  and  write  to  commend 
you  and  to  congratulate  you.  The  thing  you  have 
done  is  the  right  thing,  and  I  am  sure  it  will  be 
greatly  aiipreciated  by  the  city,  and  especially  by 
men  who  are  in  my  line  of  work. 

With  much  good-will,  and  with  the  compliments  of 
the   season,   I   remain. 

Ever  your  friend, 

Carey  E.  Morgan. 
Minister.  Vine  Street  Christian  Church. 

*  *     * 
The  McDermott  Adv.  Agency. 

Mobile,  Ala. 

Gentlemen: — The  pressure  of  ecclesiastical  duties 
at  this  season  has  prevented  my  giving  your  favor 
of  the  11th  earlier  attention,  but  I  have  taken  occa- 
sion to  speak  of  it  both  publicly  and  privately  with 
high  commendation.  I  consider  it  as  one  of  the 
signs  of  the  nearness  of  the  Kingdom  of  our  Lord, 
that  business  men  all  over  the  world  are  recognizing 
the  value  and  supreme  importance  of  the  "religious 
uplift,"  and  are.  as  never  before,  using  their  oppor- 
tunities to  preach  Christianity. 

In  this  great  movement  your  agency  has  now  taken 
a  conspicuous  part,  and  I  congratulate  your  organi- 
zation upon  this  recognition  of  its  privilege.  It  is 
written  in  the  book  of  the  prophet  Zechariah  that 


(27) 


EDUCATIONAL     POSTERS 


in  the  "day  of  the  Lord"  the  very  bells  upon  the 
necks  of  the  horses  shall  be  inscribed  with  "holiness 
unto  the  Lord,"  that  is,  that  all  transactions  of  busi- 
ness shall  be  sanctified  by  righteousness.  This  action 
of  your  agency  seems  to  ine  like  a  long  step  in  that 
direction. 

Trusting  that  you  may  be  enabled  to  go  on  in  this 
good  work  and  that  your  organization  may  be  pros- 
pered in  every  way,  I  remain, 

Faithfully  and  appreciatively  yours, 

Gardiner  C.   Tucker, 
Rector  of  St.  John's  Church. 

*  *     * 

New  Haven,  Conn. 
New  Haven  Poster  Advertising  Company, 
New  Haven.  Conn. 
Dear  Sirs: — Allow   me  to   express  my  deep  grati- 
tude to  you  for  the  pictures  that  we  have  seen  dis- 
played on  your  boards  during  the  last  few  weeks.     I 
know  of  nothing  of   its   sort   that  in  any  way  com- 
pares  with   it   in   value.     The   idea   was   unique,   in- 
spiring, wholesome,  uplifting  in  every  particular.   The 
pictures  themselves  are  far  above  the  average,  and 
altogether   I   am    sure   that   your   company   has   won 
many  friends  by  this  effort. 

Extending  heartiest  congratulations  and  very  best 
wishes,  I  remain, 

Very  sincerely, 

JuHX    Wellington    Hoag, 
Calvary  Baptist  Church. 

Jacksonville.  Fla. 
Mr.  James  D.   Burbridge, 
City. 
My   Dear  Mr.   Burbridge: — Yours  calling  attention 
to   the  poster   advertising   interests   of   America   re- 
ceived.     I   command   the    work   and   appreciate   your 
interest  in  it.     I  will  be  glad  to  be  of  any  service. 
I  wish  that  many  of  the  pictures  might  be  supplanted 
by  these,  or  some  others  as  good.  Yours, 

J.  T.  Boone, 
First  Christian  Church. 

*  *     * 

Jacksonville.  Fla. 
Mr.  James  D.   Burbridge. 
City. 
;\ly  Dear  Mr.  Burbridge: — I  am  in   receipt  of  the 
notice   of   your  novel   inauguration    of   the   gladdest 
festival  of  the  church  year,  and  I  trust  our  Christian 
community    at    least    will    appreciate    this    splendid 
gratuity.     It  seems  to  me  that  nothing  better  could 
be  devised  for  the  presentaion  of  God's  Unspeakable 
Gift  to  man  to  the  entire  populace. 
With  kindest  regards, 

TuEonoRE   Georof.   Hartwig. 
Pastor,  Saint  John's  English  Lutheran  Church. 

*  ♦     # 

Minneapolis,   Minn. 
Mr.  Breslauer, 

The  Northern  Display  Ad.  Co., 
Minneapolis,  Minn. 
Dear  Sir: — I  have  noticed  the  beautiful  posters  of 
the  Christ  Child.     It   is  certainly   refreshing   to   see 
them   on  the  billboards.     I  wish  the  churches  could 
see  their  way  to  keep  before  the  public  such  posters 
as  you  have  put  up.     I  want  to  thank  you  for  what 
you   have   done   this   Christmas   season.     I   am    sure 
thousands  will  appreciate  it  and  be  helped. 
Yours  faithfully, 

H.  G.  Leonard, 
Minister,  Simpson  M.  E.  Church. 


St.  Paul,  Minn. 
Mr.  L.  N.  Scott. 

Metropolitan  Theater. 
Dear  Sir: — I  have  your  circular  letter  of  the  11th 
calling  my  attention  to  the  poster  entitled  "The 
Birth  of  Christ,"  which  has  been  placed  on  the  bill- 
boards by  the  Northern  Display  Advertising  Com- 
pany, of  which  you  are  president. 

I    have   not   yet   seen   the   poster  referred    to,   but 


have  heard  many  favorable  comments  by  those  who 
have  seen  it.     Let  me  thank  you  and  the  Company 
for  your  intelligent  effort   to   aid   in   dispensing  the 
blessed  spirit  of  the  Christmas  season. 
Faithfully  yours, 

H.  C.  Sweabi:ngex, 
House  of  Hope  Presbyterian  Church. 

*  *     * 

Detroit,  Mich. 
The  National  Association  of  Billposters, 
1620  Steger  Building, 
Chicago,  111. 
Gentlemen: — The    men    of   the   Woodward   Avenue 
Presbyterian   Church,   this    city,    wish   to   express   to 
you  their  high  approval   of  the  splendid  work  done 
by  your   Association   in   bringing  so   forcibly   before 
the  American  people  the  significance   of  the  Christ- 
mas season,  through  the  beautiful  posters  displayed 
on  the  signboards  of  our  city,  and  which  we  under- 
stand  are   displayed   generally  throughout    the  coun- 
try.    It  cannot  but  have  an  uplifting  tendency,  and 
we  honor  you  for  this  effort. 

A  Class  of  Seventy-five  Business  Men. 

H.  J.  Fanner,   Secretary. 
The  above  commendation  is  heartily  concurred  in 
by  our  Sunday  school  of  over  two  thousand  enrolled 
scholars. 

S.  H.  Meyers,  Superintendent. 

*  *     * 

St.  Louis,  Mo. 
Mr.  P.  J.  McAliney,  Pres., 

St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Dear  Sir: — I  was  delighted  to  have  your  favor  of 
the   11th   relative   to   the   poster   on    "The   Nativity" 
which  you  have  placed  on  the  billboards  of  our  city. 
I   had   seen  this   poster   repeatedly  and   had    greatly 
admired  it  before  getting  your  letter,  and,  of  course, 
wondered  who  was  back  of  it.     It  was  with  peculiar 
pleasure  that  I  learned   it  was  from  your  Company. 
This  fact  is  one  of  the  good  signs  of  the  times.    You 
have   rendered  a   most   valuable  contribution   to  the 
spirit  of  Christmas  and  have  made  a  host  of  friends 
for    yourselves.      I   am    your   debtor    and    the   entire 
community  owes  you  a  vote  of  thanks. 
With  the  compliments  of  the  season,  I  am. 
Yours  very  truly, 

L.   Layton   Mauze,   Minister. 

*  *     * 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — Permit  me  to   thank   you  for  calling 
my  attention  to  your  most  excellent  poster  on  "The 
Nativity."      It    is    certaily    an    "uplift    movement    for 
the  good  of  humanity."     The  poster  is  well  designed, 
artistic,  rich  in  color,  attractive  and  impressive. 

You  are  to  be  commended  for  your  generosity  and 
the  high  spirit  in  which  you  have  done  this  fine 
piece  of  work. 

Yours  in  appreciation, 

E.    DlTKFNWOKlII, 

Rector,   Church  of  Redeemer. 


St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
631  S.  6th  St., 
City. 

Gentlemen: — I  have  your  circular  letter  of  Decem- 
ber 11,  calling  attention  to  the  pictures  you  are  post- 
ing on  the  billboards  of  the  city.  I  do  not  know  of 
a  more  beautiful  thing  ever  being  done  than  the 
posting  of  this  pictue  of  the  birth  of  Christ.  I  have 
seen  it  on  your  boars  several  times  in  difl'erent  parts 
of  the  city,  and  have  tried  to  imagine  what  it  ineana 
to  the  hundreds  of  thousands  of  people  who  look  at 
It.  I  hope  it  stirs  the  same  emotion  in  other  hearts 
as  it  does  in  mine. 

I  note  you  say  this  is  the  first  step  in  this  impor- 
tant movement.     I  am  wondering  if  you  will  have  a 


(28) 


EDUCATIONAL     POSTERS 


beautiful  resurrection  on  tlie  billboards  at  Easter 
time.  Several  of  the  old  masters  have  pictures  that 
would  give  you  a  good  suggestion  for  another  dis- 
play of  this  sort. 

Gratefully  yours, 

Marion   Stevenson, 
Editor,  Christian  Board    of  Publication. 


St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — Answering    your    favor    of    the    11th 
Inst.     Will  you  kindly  let  us  have  two  complete  pos- 
ters of  "The  Nativity"  at  the  Hodiamont  Men's  Bi- 
ble class  room   (old  Suburban  Railway  offices),  Hodi- 
amont and  Horton  place,  for  placing  on  a  building  to 
advertise  this  lesson  of  Christ's  birth,  the  coming  to 
earth  of  the  Son  of  God?     We  would  like  these  at 
the  earliest  possible  moment. 

They  can  be  given  to  my  conductor  or  motorman 
on  Hodiamont  line,  addressed  to  Mr.  Gordon  or  Mr. 
Irvin,  in  charge  of  offices  of  Hodiamont  line  at  Ho- 
diamont car  barns.  Put  outside  of  package  for  Hodi- 
amont Men's  Bible  Class. 

Yours  in  His  service, 

J.  A.  Parker, 
Secretary,   Presbyterian   Brotherhood    St.    Louis   and 
Vicinity. 

*  *     * 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — Yours    of    December    11    announcing 
the   poster   advertising   with   picture   of  "The  Nativ- 
ity" Is  received. 

I  have  not  yet  seen  the  poster,  but  I  hereby  thank 
you  for  this  effort  toward  the  spiritual  uplift  of  the 
people. 

Cordially   yours, 
Rev.   Francis  Lee  Goff, 
Pastor  Clifton  Heights  Presbyterian  Church. 

*  *     * 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — I    thank    you    for    the    effort    of    the 
Poster  Company  to  uplift  and  edify;   it  is  deserving 
of  kindly   and   grateful  acknowledgment. 
Faithfully, 

Daniel  S.   Tuttle. 

Bishop  of  Missouri. 
«     *     * 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — I  received  your  letter  of  the  12th  re- 
ferring to  the  posting  of  "The  Nativity"  upon  your 
billboards  at  Christmas  time.     I  write  to  express  my 
codial  appreciation   of  the  picture,  and  the  co-opera- 
tion  of  your  company  in  contributing   the   uplifting 
influence   of  this  beautiful  picture  to   the  Christmas 
season.     It  seems  to  me  that  this  introduction  of  the 
source    of    our    Christian    spirit    into    the    ordinary 
channels  of  commercial  announcement  cannot  fall  to 
give  a  quiet,  but  no  less  real  religious  effect. 
Y'ours  truly, 

B.  T.  Kemerer, 
Pastor,  St.  George's  Chapel. 

*  *     * 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — It   was   very   much   to   the   credit   of 
the   Billposters'   Association   that    when,   some  time 
ago,  their  assistance  was  solicited  against  the  inde- 
cent posters  that  they  were  so   ready  to   co-operate, 
and  now  your  Christmas  number  is  a  fit  and  timely 
atonement  for  the  things  that  were   sometimes  per- 
mitted in  the  past.     The  decent  billboards  is  a  pow- 
erful help  to  honest  and  decent  business,  and  decent 


business  does  not  need  the  hand  of  indecency  to  suc- 
ceed.    Until    I   see   your  poster,  success  to   you  and 
His  blessings  whose   Holy  Childhood   you   announce. 
Respectfully, 

C.  E.  Bybne, 
Pastor,  Holy  Name  Church. 

*  *     ♦ 

St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — Your  letter   at  hand   regarding  "The 
Nativity,"  and  you  have  therewith  answered  my  cur- 
iosity.    I   remarked   the  subject  and   the  lavish,  but 
artistic    coloring    upon    a    board    on    Olive,    east    of 
Sarah,  and  was  wondering  what  was  the  motive.     I 
could   not   discover  what   it  advertised.     Your   work 
In    this    new    departure    deserves    the    highest    com- 
mendation   and    encouragement.      I    would    suggest 
that  they  be  used  near  schools  and  will  call  special 
attention   to  it   if  you   favor  us   at   Page   and   Sarah 
streets. 

Gratefully, 

F.  J.  Walsh, 
Pastor,  St.  Ann's  Rectory. 

*  *     * 

St.  Louis,   Mo. 
Mr.  P.  J.  McAliney, 
St.  Louis,  Mo. 
Dear   Sir: — Yours   of  the   11th    Inst,    has   been    re- 
ceived,  and    I  thank  you  for  it.     I   had  noticed   the 
splendid    poster    depicting    "The    Nativity"    of    our 
Saviour  and  admired  it. 

I  am  glad  to  know  of  the  motive  which  is  behind 
it  and  wish  that  it  may  be  used  for  lifting  the 
thoughts  of  many  of  the  things  that  are  purest  and 
best. 

Yours  truly, 

John  F.  Cannon, 
Pastor,  Grand  Avenue  Presbyterian  Church. 


Mr.  J.  H.  Brinkmeyer,  Sec'y, 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Dear    Mr.    Brinkmeyer: — I    thank    you    for    your 
good  letter  of  the  31st  ult.,  with  which  you  sent  let- 
ters  from   ministers   in    reference   to   the   Christmas 
poster.     I  have   retained  copies  of  these  letters  and 
am  returning  the  originals. 
With  kindest  regards,  I  am. 

Yours  very  truly, 

,  Secretary. 


*     *     ♦ 


Salt  Lake,   Utah. 
Mr.  Harry  S.  Anderson, 

C/o  Utah  Billposting  Co., 
City. 
Dear  Sir: — In  pursuance  of  a  motion  made  and 
carried  at  the  last  meeting  of  the  Advetising  Club  of 
Salt  Lake.  I  am  instructed  to  extend  through  you  to 
the  National  Billposting  Association  a  vote  of  ap- 
proval, encouragement  and  endorsement  of  the  work 
being  done  by  the  National  Billposting  Association 
In  their  uplift  campaign.  Allow  me  to  assure  you 
that  the  work  being  done  is  worthy  of  the  support 
of  every  Institution. 

Sincerely  yours, 

M.   A.   Scott, 
Secretary,  The  Advertising  Club  of  Salt   Lake. 


Vancouver,  B.  C. 
Mr.   H.   J.   Duker, 

Messrs.  Duker  &  Creighton,  Ltd.,  City. 
Dear  Sir:— I  have  your  letter  of  December  10,  re- 
garding the  Christmas  poster.  For  one,  I  most 
thoroughly  appreciate  your  purpose  to  Inaugurate 
this  uplift  movement  for  the  good  of  humanity.  If 
more  posters  were  placed  before  people  with  this 
unselfish  motive  of  spiritual  benefit,  the  world  would 


(29) 


EDUCATIONAL     POSTERS 


move  sunward  much  faster  than  it  is  now  doing. 
I  am  exceedingly  glad  that  you  found  it  in  your 
heart  to  do  just  this  sort  of  thing,  particularly  when 
you  say  that  you  have  no  ulterior  motive  in  thus 
doing. 

Sincerely, 

(Signed)     H.  Fr.\.xcis   Perky. 
»     *     * 

Erie,  Pa. 
To  the   Poster  Advertising  Co., 
1620  Steger  Building, 
Chicago,  111. 
The  Erie  County  branch  of  the  American  Federa- 
tion  of  Catholic   Societies,   through  its  "Public  Mor- 
als" Committee,  desire  to  express  to  you  their  appre- 
ciation of  the  sentiment  which  prompted  the  poster 
of  "The  Nativity"  and  for  the  prominence  given  it 
throughout  our  city. 

The  American  Federation  of  Catholic  Societies 
commends  every  effort  which  tends  to  keep  alive  the 
teachings  of  Holy  writ,  and  also  commends  every  ef- 
fort to  bring  such  teachings  prominently  to  the  at- 
tention of  the  public.  We  feel  that  through  this 
beautiful  poster — which  is  a  worli  of  art  itself — the 
Poster  Advertising  Company  has  not  only  done 
honor  and  credit  to  itself,  but  has  through  this  sea- 
sonable poster  elevated  humanity  in  its  conception 
and  the  prominence  given  to  it. 

Assuring  you  again  of  our  hearty  appreciation,  co- 
operation, and  well  wishes  in  the  name  of  the  Amer- 
ican Federation  of  Catholic  Societies,  I  am, 
Witli  respect, 

Mrs.  F.  W.  Brigdex, 
Chairman,  Public'  Morals  Committee,  E.  C.  B.  A.  E. 

of  C.  S. 

*  *     « 

Newark,  N.  J. 
Poster  Advertising  Association,  Inc., 
1620  Steger  Bldg.,  Chicago,  111. 
Gentlemen:— The    copy    of    the    Christmas    poster 
was   duly  received,  as  per  yours  of  January   8,  and 
for    this    we    extend    you    our    most    hearty    thanks. 
We  hope  in  time  to  put  this  up  somewhere;    when 
all   the  world  has  forgotten   it! 

Yours  very  truly, 

J.  C.  D.\N.\, 
Librarian,  Free  Public  Library  of  Newark. 

*  *     * 

Olympia,  Wash. 
Loft  Adv.  System, 
Olympia,  Wash. 
Gentlemen: — The  Sunday  school  of  the  First  Meth- 
odist  Episcopal    Church   desire   to   extend   to   you   a 
vote  of  thanks  for  placing  on  the  billboards  of  our 
city   the   beautiful    pictures    of   Mary    and    the   Child 
Christ. 

Yours  respectfully, 

Paye  E.  Smith,  Secy. 
H.  M.  W.\Li..\CE,  Supt. 

*  *     * 

Olympia,  Wash. 
Loft  Adv.  System, 
Olympia,  Wash. 
Dear   Sirs: — The    Central    Baptist   Sunday   school 
has   unanimously   voted   to   extend   to   you,   or   those 
whom    you    represent,    a    vote    of    appreciation    and 
thanks   for  the   beautiful   picture   of  "The   Nativity" 
appearing  on  your  billboards. 

We  believe  that  it  has  lifted  the  thoughts  of  many 
a  passerby  to  a  higher  level,  and  we  would  be  glad 
and  appreciative  indeed  if  nothing  having  the  oppo- 
site effect  might  ever  be  found  in  its  place. 

Mrs.   C.  J.  V.\N   E.vton,   Supt. 
Nellie  E.  Bakeb,  Secy. 

«         «         Hi 

Olympia,  Wash. 
Loft  Adv.  System, 
Olympia,  Wash. 
We  wish  to  express  our  appreciation  of  the  beauti- 
ful pictures  have  you  placed  on  your  billboards.     We 
realize   that  the  billboard   may   be   a  means  of  edu- 


cation, either  for  good  or  harm,  and  to  this  end  our 
organization  have  a  committee  who  are  to  work  with 
the  "Parent-Teaachers"  of  the  city  to  use  their  in- 
fuence  toward  clean  billboard  advertising.  We  ob- 
ject to  the  tobacco  and  cigarette  advertisements  and 
hope  it  will  be  your  policy  to  reject  that  class.  We 
hope  to  commend  rather  than  object  in  this  work 
and  we  thank  you  for  the  Christmas  scenes. 
Sincerely   yours, 

Mrs   H.   M.   Wallace, 
President  Olympia  W.  C.  T.  G. 

Mrs.    Alice    Bakkr. 
Chairman  Billboard  Committee. 


Tacoma,  Wash. 
Foster  &  Kleiser,  Inc., 
Tacoma,  Wash. 
Dear   Sirs: — The   Social    Service   Board   requested 
me,   at    its   last   meeting.   January    9,    to   express   to 
you  our  official  appreciation  for  the  space  you  have 
so   generously   given   on   so   many   billboards  of  the 
city  to  the  beautiful   poster  of  the   "Nativity."     We 
thank  you  for  this  contribution  to  Tacoma's  Christ- 
mas, and  we  want  you  to  feel  that  the  public  are  as 
quick   to   commend   a   wonderfully  artistic   poster  as 
they  are  to  condemn  the  suggestive  ones. 
Yours  respectfully, 
(Signed)     Florexce  Baker  Hays. 

Secy..  Social  Service  Board. 


Long  Branch,  N.  J. 
Mr.  Charles  Rosencrans: 

Dear  Charley: — I  have  read  with  great  interest 
the  attached.  I  am  much  pleased  to  know  that  you 
have  explained  the  picture  in  the  "Daily  Record." 
I  also  take  the  liberty  to  thank  the  Poster  Associa- 
tion for  the  thought;   which  you  are  manager  of. 

I  hope  all  concerned  will  follow  Christ  and  His 
teachings,  for  certainly  He  is  our  King  and  your 
Messiah. 

In  Act,  16  chap.,  31  verse,  it  reads:  "Believe  on 
the  Lord  Jesus  Christ  and  thou  shall  be  saved,  and 
thy  house." 

Yours  very  truly, 

Wii.  D.  Martin. 

*  *     * 

Washington,  D.  C.   . 
Washington  Poster  Advertising  Company, 
Washington,  D.   C. 

Mr.  Dear  Mr.  Shoemaker: — A  little  while  ago  I 
dropped  a  letter  to  you,  thanking  you  for  the  fine 
service  you  rendered  the  cause  of  Christianity  in 
posting  the  beautiful  picture  of  the  Nativity  during 
the  Christmas  season.  The  thought  has  occurred  to 
me  whether  1  could  not  get  several  copies — say,  six — 
for  our  six  main  stations  in  India.  I  am  chairman 
of  the  Foreign  Mission  Board  of  my  church  and 
know  that  our  missionaries  would  be  very  glad  to 
receive  such  splendid  medium  of  supplementing  their 
preaching.  During  the  long  rainless  season  in  India 
the  ijosters  would  be  of  service  for  at  least  eight 
months  and  then  could  possibly  be  stored  away  for 
further  use.  Please  let  me  know  whether  any  copies 
can  be  had  and  at  what  price. 

With  sincere  wishes  for  a  blessed  and  a  pros- 
perous New  Year,  1  remain, 

Respectfully  yours. 

(Signed)      Paul   A.    Menzel. 

Chairman.  German  Evangelical  Synod  of  North 
America. 

*  *     * 

Baltimore,  Md. 
Mr.  John  K.  Shoemaker, 

Baltimore  Poster  Adv.  Co., 
Maryland  Casualty  Tower  Bldg.,  City. 
My  Dear  Mr.  Shoemaker: — The  Christmas  poster 
gotten  out  by  the  Poster  Advertising  Association,  is 
certainly  one  of  the  finest  specimens  of  religious 
advertising  that  has  ever  come  to  my  notice.  You 
have  done  a  great  service.  It  is  evident,  for  I  saw 
men,   women   and   children   standing  in  front  of   the 


(30) 


E  D  U  C  A  T  I  (3  N  A  L     P  O  S  T  E  R  S 


board  at  the  corner  of  Chase  and  St.  Paul  streets; 
also  on  the  trolley  car,  in  going  back  and  forth  to 
my  office.  I  have  heard  many  comments,  all  of  them 
enthusiastic. 

It  will  be  a  great  pleasure  indeed  for  me  to  tell 
others  of  the  General  Grant  poster  you  propose  to 
put  on  the   boards   some   time  early  next   year. 

In  closing,  I  cannot  refrain  from  sending  my 
hearty  and  unfeigned  thanks  and  appreciation  to  you 
and  the  Poster  Advertising  Association  for  your 
great  help  in  making  the  world  better.  These  pic- 
tures are  sure  to  make  their  impression  and  tell 
their  own   silent   story. 

With    kindest    personal    regards   and    wishing    you 
every  great  success,  which  you  so  justly  merit. 
Faithfully, 

(Signed)     J.  M.  SrtCK. 
General    Secretary,    Maryland    Tract    Society. 
*     *     * 

Jackson,  Miss. 
To  the  National  Billposters'   Association, 
Chicago,  111. 

Dear-  Sirs: — At  the  Christmas  exercises  of  the 
First  Christian  Church  Sunday  school  of  this  city 
the  ))icture  of  "The  Nativity."  so  well  displaved  on 
the  local  billboards,  was  used  by  the  pastor  to  give 
an  instructive  talk  to  the  younger  children  on  the 
sacred  associations  of  the  birth  of  Christ.  It  was 
explained  to  those  present  that  this  same  picture 
was  on  display  in  practically  every  city  of  the 
United  States,  and  that  other  inspiring  subjects 
were  to  follow.  Upon  motion  duly  made  and  heart- 
ily approved,  it  was  voted  "to  thank  the  Billposters' 
National  Association  for  this  commendable  piece  of 
work  in  religious  advertising,  and  likewise  the  firm 
of  Brown  &  Son  for  their  local  participation  in  this 
nation-wide  move.  Billposters  have  had  plenty  of 
adverse  criticism,  and  perhaps  some  of  it  justly  de- 
served, but  we  feel  that  this  pictorial  and  artistic 
display  of  inspiring  and  historical  subjects  ought 
not  to  pass  without  due  recognition  from  the  church- 
going  people." 

The  pastor  was  instructed  to  draft  a  letter  suit- 
ably expressing  the  sentiments  of  this  gathering, 
and  it  is  with  great  pleasure  that  the  pastor  obeys 
this  command,  and  joins  with  the  Sunday  school 
teachers  and  workers  in  thanking  the  National  Bill- 
posters' Association  for  making  such  a  valuable  and 
gratuitous  contribution  to  a  better  observance  of  the 
season   of  the  Nativity. 

With  respect  and   best  wishes. 

Yours  very  truly, 

E.   T.  Edmoxd, 
Pastor  of  the  First  Christian  Church. 

*  *     * 

Minneapolis,  Minn. 
Mr.  M.  Breslauer. 

Minneapolis.  Minn, 
Dear  Sir: — I  want  to  express  my  approval  and 
appreciation  to  your  companv  for  their  interest  and 
co-operation  with  other  poster  companies  through- 
out the  country  in  "their  uplift  movement  for  the 
good  of  humanity."  1  had  noticed  the  picture  de- 
picting the  '"Nativity"  before  receiving  your  letter 
and  was  pleased  with  the  picture  and  the  purpose 
of  the  company.  The  teaching  value  of  pictures  is 
very  great  and  I  am ,  sure  this  picture  will  teach 
more  than  we  realize. 

Sincerely  yours, 

Elmer  N.  Schmuck, 
Church  of  St.  John  the  Baptist. 

*  *     * 

St.  Paul,  Minn. 
Northern  Display  Advertising  Company, 

406  Eighth  Avenue,  South  Minneapolis,  Minn. 
Gentlemen: — As  you  will  note.  I  have  been  trans- 
ferred from  Minneapolis  to  St.  Paul,  but  this  does 
not  change  my  interest  in  the  splendid  work  you 
are  doing  in  displaying  on  the  billboards  of  these 
two  cities  the  splendid  poster  depicting  the  birth  of 
Christ.     I    am    sure    that    it    will   contribute    to   dis- 


seminating the  Christmas  spirit   and   ought   to   be  a 
distinct    uplift. 

1    called    the  attention   of  the    St.    Paul    Methodist 

preachers    to    your    display    and    was    requested    by 

them   to  express  their  appreciation  of  the  work  that 

you  are  doing.     With   the   season's   greetings,   I   am 

Very   sincerely  yours, 

W.  E.  J.  Gr.\tz, 
Pastor,    Central    Park   Methodist    Episcopal    Church. 

*  *     * 

Minneapolis,  Minn. 
Mr.    M.   Breslauer, 

406  Eighth  Avenue,  So. 
Dear  Sir: — Let  me  thank  you  for  your  letter  of 
the  9th,  and  express  my  warm  appreciation  of  your 
action  in  regard  to  the  Christmas  picture  on  your 
boards.  It  was  a  very  nice  thought  on  your  part, 
and  in  behalf  of  all  of  us  I  thank  you. 
Very  truly  yours, 

J.    C.    BUSIINKLL, 

Westminster  Church. 

*  *     * 

Minneapolis,  Minn. 
Dear  Mr.  Breslauer: — Just  a  word  to  thank  you 
for  the  beautiful  picture.  Our  old  people  were  just 
delighted  with  it.  It  is  very  kind  of  you,  and  we 
are  very  grateful  to  you  for  this,  as  also  for  all 
your  kindness  to  us.  May  God  bless  you  and  yours 
and  grant  you  a  very  happy  Christmas  and  a  bright, 
prosperous   new  year. 

Little  Sisters  of  the  Poor. 


St.  Paul,  Minn. 
The  Northern  Display  Company, 

406  Eighth  Avenue,  South,  Minneapolis,  Minn. 
Mr.    L.    N.    Scott, 

Dear  Sir: — I  have  received  your  letter  calling  my 
attention  to  the  Christmas  posters.  They  have  my 
interest  and  cordial  approval.  I  think  the  idea  is  a 
capital  one.  I  shall  diligently  keep  a  lookout  for 
the  others   of  the  series. 

Yours   sincerely, 

F.  D.  McRae. 

*  *     * 

Phll^adelphia,  Pa. 
The  Billposting  Company, 
814   Walnut   St. 
Dear    Sirs: — Your    announcement    has    been    read 
with  great  interest,   and   I  take  pleasure  in  writing 
you   the   deep   appreciation   I    feel   of  your   effort   at 
this  busy  time  to  preserve  the  thought  of  Christmas 
and  its  real  meaning  in  the  midst  of  the  confusion 
of  modern   interpretations. 

With  hearty  endorsement  and  good-will,  also  with 
the  season's  best  wishes,  I  am, 

Yours  faithfully, 

Ja.s.   B.   Ely, 
Lemon  Hill  Association. 

*  *     >i< 

Philadelphia,  Pa. 
The   Philadelphia  Billposting  Company, 
814  Walnut  St., 

Philadelphia,  Pa. 
Gentlemen: — I  am  pleased  to  express  to  you  my 
gratification  over  the  splendid  message  which  you 
were  so  good  as  to  send  to  me  on  this  date.  I 
shall  look  for  and  make  mention  of  your  poster  mas- 
terpiece depicting  the  birth  of  Christ. 

Sincerely  yours, 

W.  L.  Stough. 
Pastor,   Atonement   Lutheran   Church. 

*  *     * 

Lock  Haven,    Pa. 
Mr.   J.   H.   Mussina, 
Manager, 

Lock  Haven  Poster  Adv.  Co. 
My  Dear  Sir: — Your  company  deserves  unstinted 
praise  for  the  advanced  step  taken  in  the  uplift 
movement  for  the  good  of  humanity.  Your  master- 
piece, "The  Nativity,"  displayed  on  the  poster  boards 
In  this  city,   is  commendable   for  its  recognition   of 


(30 


EDUCATIONAL     POSTERS 


the  foundation  of  the  Christian  religion,  and  for  its 
moral  inspiration  aroused  in  every  believer's  heart. 
Children  love  the  story  and  men  revere  it.  During 
the  coming  week  it  will  be  exemplified  in  most  of  the 
homes    throughout    Christendom. 

Very  truly  yours, 

Ika  N.  McCLOSKEr, 
County  Superintendent. 


Westville,  N.  J. 
Philadelphia   Billposting   Company, 
Philadelphia,  Pa. 

Sirs: — I  see  by  The  North  American  that  your 
company  has  posted  upon  the  billboards  pictures 
of  "The  Nativity,"  and  the  idea  is  for  the  uplift  of 
humanity.  I  am  writing  you  to  see  if  it  would  be 
possible  to  secure  a  set  of  this  picture  for  a  Sun- 
day-school service  to  be  used  in  the  church  on 
Christmas  Eve. 

This  may  seem  like  a  strange  request,  but  I  am 
anxious  to  do  just  what  I  learn  was  the  idea 
of  the  movers  in  this  enterprise,  as  told,  in  The 
North  American,  "do  something  to  inspire  the  young 
and  the  old  to  build  up  the  broken-hearted  and  to 
help  lead  all  men  and  wpmeu  to  a  consideration  of 
the  higher  life." 

Can  you  tell  me  how  I  can  get  a  set  of  this  pic- 
ture?   What  will  it  cost  and  where  can  I  get  it? 

If  you  can  let  me  have  one,  I  will  call  at  your 
office  or  you   can  send  it  at  my  expense. 

If  you  can  let  me  have  the  picture  I  will  have  a 
poster  board  made  and  give  due  credit  to  your  firm 
for  the  favor.     I  will  use  it  in  the  church. 
Very  respectfully  yours, 

W.  D.  Stoltz. 
*     *     * 

Galveston,  Tex. 
Mr.  J.  E.  Howard, 
1921  Postofflce  St., 

Galveston,  Tex. 
Dear  Sir: — Your  aim  to  asisst  as  an  Association 
in  the  moral  uplift  of  humanity  is  a  praiseworthy 
one.  I  have  seen  and  admired  your  poster  on  "The 
Nativity,"  and  hope  your  Association  will  be  able  to 
follow  up  the  good  work. 

Yours  truly, 

J.    F.    S.\RNER, 

Adoue  Seamen's  Bethel. 


Gloucester,  Mass. 
My  Dear  Mr.  Connors: — I  shall  be  glad  to  call  at- 
tention to  what  your  association  is  doing  in  an  edi- 
torial in  the  paper  for  which  I  am  writing.  It  is 
good  work,  and  I  am  sure  will  be  appreciated  by 
millions   of   people. 

Sincerely, 

Rev.  L.  M.  Powers. 

*  *     * 

We  appreciate  the  thoughtfulness  of  Mr.  R.  G. 
Spaulding  in  putting  one  of  his  beautiful  pictures  of 
'"The  Nativity"  opposite  our  church. 

■ — Baptist  Bulletin    (Boise,   Idaho). 

*  *     * 

Philadelphia,    Pa. 
Philadelphia  Billposting  Company, 
Philadelphia,  Pa. 

Dear  Sir: — Words  of  praise  cannot  be  too  strong 
in  commending  you  for  the  impressive  and  magnifi- 
cent poster,  "The  Nativity,"  which  you  have  gratui- 
tously placed  upon  our  public  thoroughfares.  It 
was  a  noble  thought  which  inspired  its  presentation, 
and,  undoubtedly,  it  will  create  more  than  admira- 
tion, for  it  is  provocative  of  thought  which  must 
uplift  and  benefit  to  our  fellows. 

I  feel  I  must  say  these  words  of  praise  and  also, 
in  addition,  commend  you  for  the  character  of  the 
other  ijosters  you  are  placing  before  the  public  to- 
day.    They   likewise   are   of  an    uplifting   character. 

I  believe  if  the  united  churches  of  Philadelphia, 
which   are  now  supporting  a  half  column   in   Satur- 


day's \orth  American  of  religious  advertising,  could 
be  induced  to  have  a  united  appeal  to  the  public 
placed  upon  our  billboards,  it  would  result  in  much 
good.     Is  not  this  a  matter  well  worth  agitating? 

Thanking  you  again  for  your  commendable  act  in 
displaying  the  beautiful  poster,  "The  Nativity,"  I 
beg  to  remain, 

Sincerely, 

J.    M.    TwELLD.VLf:, 

Calvary  Evangelical  Lutheran   Church. 

Berkeley,   Cal. 
Mr.  Thos.  H.  B.  Varney, 
Oakland,  Cal. 
Dear  Sir: — I  have  just  received  the  announcement 
relative  to   the   proposed   poster   of   "The   Nativity." 
Permit  me  to  congratulate  you  for  the  very  beauti- 
ful  service  you   will  render  the  public   in  this  mat- 
ter and    for   the  excellent  taste  of  the  organization 
that  has  chosen  the  subject.     I  want  to   thank  you 
and    the    organization    you    represent    for    this    very 
excellent  Christmas  present. 

Yours  truly, 

H.    J.    LOKEN, 

Pastor,   First  Christian  Church. 

*  *     * 

Portland,   Me. 
Mr.    Joseph   J.   Flynn, 
Lawrence,  Mass. 
Dear    Sir: — I    have    your    communication    of    the 
10th  inst.,  and  have  seen  upon  the  billboards  of  our 
city    the    picture   of   "The    Nativity."    of   which    you 
speak  in  your  letter. 

Permit  me  to  say  that  the  thought  you  thus  get 
before  the  public,  and  your  splendid  generosity,  and 
your  sincere  effort  to  help  lift  humanity,  appeals  to 
me  greatly.  I  have  taken  occasion  to  call  the  at- 
tention of  the  local  press  to  this  picture  and  your 
letter,  and  they  assure  me  that  they  w^ill  help  to 
get  the  attention  of  the  people  to  this  effort  on  your 
part. 

I  hope  that  church  people  everywhere  will  stand 
behind   you   in  this   movement. 

Very  sincerely  yours, 

Chas.  M.  Woodman. 

*  •     * 

Davenport,  la. 
Dear  Mr.  Kundt: — I  thank  you  for  calling  my  at- 
tention to  "The  Birth  of  Christ"  posters,  and  I  shall 
take  special  pains  to  see  them.  The  idea  is  a  good 
one,  and  doubtless  will  do  much  to  plant  the  Christ- 
mas conception  in  the  public  mind  where  absent,  and 
quicken  it  where  already  present.  I  am  glad  to 
note  this  effort  to  contribute  to  the  "uplift  of  hu- 
manity," and  it  is  one  more  evidence  that  the  spirit 
of  Jesus  is  beginning  to  prevail  among  all  men 
everywhere. 

Sincerely  yours, 

L.    M.    COFFMAN, 

First   Presbyterian   Church. 

*  •     * 

Mason  City,   la. 

Mr.  H.  B.  Farrer, 
Mason   City,    la. 

Dear  Sir  and  Brother: — Yours  of  yesterday,  an- 
nouncing the  placing  of  the  picture  of  "The  Nativity" 
on  billboards,  to  hand.  I  congratulate  you,  first  on 
being  connected  with  a  firm  which  has  good  taste 
and  good  business  judgment,  for  while  there  can  be 
no  ulterior  motive  in  placing  the  picture  as  you 
suggest,  it  is  just  the  same  mighty  good  business 
judgment  to  do  it;  and,  second,  I  congratulate  you 
that  you  have  the  disposition  to  approve  what  is 
done;  then  I  congratulate  the  community  and  coun- 
try that  we  have  come  to  times  when  such  things 
are   done   by    corporations. 

I  am  very  glad  to  have  your  letter,  and  shall 
watch  for  the  picture  and  call  attention  to  it  when 
I  can. 

Cordially  yours. 

James  E.  Waqneb, 
Methodist  Episcopal  Pastor. 


(32'> 


EDUCATIONAL     POSTERS 


Berkeley,  Cal. 
Mr.  Tlios.  H.   B.  Varney, 
534  Twentieth   St., 
Oakland,  Cal. 
Dear   Sir: — Your  letter  of  the  10th  is  most  inter- 
esting.   I  am  sure  that  you  could  do  nothing  better 
In  connection  with   your  regular  profession  than  to 
place   such    posters   as   you   describe    on    the   boards 
around  Oakland. 

Hoping    that    in    the   general    uplift    of    humanity 
there  may  come  a  true  joy  and  happiness  in  which 
it  will  be  your  privilege  and  mine  to  share,  I  remain, 
Yours  very  sincerely, 

W.    R.    H.    HODGKIN, 

All  Souls'  Chapel. 

*  #     * 

Newark,  N.  J. 
Mr.  Herbert  Cecil  Duce, 
Kditor  of  The  Po.steb, 
1620  Steger  Bldg., 
Chicago,  111. 
Dear  Sir: — In   this  number,   at  the  front   is  a  re- 
production  in   miniature   of   the   24-sheet   Christmas 
poster.     Won't   you  kindly  tell  me  how   I  can  get  a 
copy  of  this? 

It  seems  to  me  that  what  the  poster  people  are 
doing  in  this  matter  is  wonderfully  good.  There 
really  is  no  reason,  of  course,  why  city  hoardings  and 
the  countryside,  at  least  part  of  it,  should  not  be 
used  for  advertising,  if  the  advertising  is  of  good 
things  and  in  good  taste.  Evidently,  the  poster  men 
of  the  country  are  working  toward  good  things  in 
good   taste. 

Yours  very  truly, 

J.   C.  D.^NA, 

Librarian,  The  Free  Public  Library  of  Newark. 

*  *     * 

Milwaukee,  Wis. 
Cream  City  Billposting  Company, 
Milwaukee,  Wis. 
Gentlemen: — I    do    want   to   express   my   apprecia- 
tion of  the  very  appropriate  and  beautiful  poster  of 
"The   Nativity,"   which   I   admired   in   a   ceV-tain  sec- 
tion of  our  city  the  other  day.     Even  commercialism 
is  joining  hands  with  idealism  in  this  time  of  Feast 
of  Love. 

Cordially   yours. 

Rev.  F.  W.  C.  Meter. 
Pastor,  First  German  Baptist  Church. 


see  this  picture  placed  in  this  beautiful  way  before 
the  people  of  our  city  and  our  country.  I  have  al- 
ready taken  occasion  to  speak  of  it  and  commend  it 
to  our  people  in  our  church. 

Yours  sincerely, 

Geohgi;  E.  B.\enes, 

Pastor,  First  Presbyterian  Church. 


Port  Arthur,  Ont. 
L.  Q.   Iligham,  Esq. 

Dear  Mr.  Higham: — I  have  received  your  notice 
of  the  intention  of  the  Poster  Advertising  Associa- 
tion to  display  a  large  representation  of  "The  Na- 
tivity" throughout  our  land.  May  I  express  my 
warm  appreciation  of  the  proposed  action  and  the 
thought  which  lies  behind  it.  Ours  is  a  sordid  age, 
engaged  prevailingly  in  the  selfish  pursuit  of  wealth, 
and  corporations,  al30ve  all,  are  supposed  to  be  soul- 
less, and  it  adds  to  the  heart  warming  which  Christ- 
mas brings,  to  hear  of  your  Association  thinking  out 
such  a  plan. 

With   kind  regards. 

Yours  faithfully, 

Charles  W.  Hedley. 

*     *     * 

Dublin,  Ga. 
Mr.  A.  A.  Cowart, 
Dublin,    Ga. 
My  Dear   Mr.  Cowart: — I   wish  to  commend   most 
heartily  the  move  and  the  purpose  in  your  Associa- 
tion   for   the   "uplift   of   humanity,"   and   I   am   sure 
there    will   be   a   sincere    gratitude   in    the   heart   of 
all  who  really  love  the  Master  and  the  Kingdom  of 
His  love.    When  we  reflect  upon  the  fact  that  at  least 
nine-tenths  of  all  our  knowledge  comes  through  the 
sense  of  vision,  we  can  readily  appreciate  the  value 
of  this  striking  appeal  to  the  eye. 

Allow  me  to  express  the  hope  that  the  response 
will  be  so  general  to  this  new  departure  of  your 
Association  that  you  will  feel  justified  in  adding 
other  masterpieces  of  art  along  this  line  from  time 
to  time. 

Again  thanking  you,  and  with  hearty  good  wishes 
for  the  richest  blessings  of  the  Christmas  and  New 
Year  season  upon  you  and  your  household,  I  am 
Yours  most  sincerely, 

C.  M.  CnnMBLEY, 
Pastor,  Henry  Memorial   Presbyterian  Church. 


Milwaukee,   Wis. 
Cream  City  Billposting  Company, 
Milwaukee,    Wis. 
Gentlemen: — I  have  your  letter  of  even  date  with 
regard   to   the  poster   depicting  the   birth   of  Christ, 
which  you  are  to  put  upon  your  boards.    I  am  greatly 
interested  in  this  plan,  and  shall  be  glad  to  see  the 
poster  when  it  appears,  and  I  hope  it  will  turn  the 
thoughts  of  those  who  see  it  to  the  Christmas  mes- 
sage of  good  will  to  men. 
Yours  very  truly. 

Rev.  Robert  A.  Asiiwortii, 
President,    Milwaukee   Federation   of   Churches. 

*     *     * 

Battle  Creek,  Mich. 
Mr.  E.  R.  Smith, 

Battle  Creek,  Mich. 

My  Dear  Mr.  Smith: — I  wish  to  thank  you  for  call- 
ing my  attention  to  the  large  picture  poster  of  "The 
Nativity,"  which  you  are  placing  in  Battle  Creek  as 
a  part  of  the  Uplift  Movement  of  the  Poster  Adver- 
tising interests. 

I  am  greatly  pleased  with  the  picture  and  with 
the  spirit  which  prompts  it.  It  seems  to  me  that  is 
one  of  the  real  signs  that  this  age  is  not  wholly 
given  over  to  commercialism,  that  its  ideals  are  still 
high  and  pure,  and  that  the  world  is  turning  as 
never  before  to  a  deeper  appreciation  of  the  Christ 
spirit  of  the  Christ  Himself. 

We  all  know  how  important  a  factor  in  our  edu- 
cation the   eye   is,  and   I   am  very  glad   for  one   to 


*  *     * 

Chattanooga,  Tenn. 
Mr.  H.  E.  Stoops. 

Dear  Sir: — In  the  name  of  the  Chattanooga  Sun- 
day School  Teachers'  Graded  Union  I  want  to  thank 
you  for  the  picture  displayed  on  the  boards  of  the 
Infant  Jesus,  which  was  such  a  beautiful  and  in- 
structive way  to  bring  the  subject  before  the  public. 
Very  truly, 

Mrs.  p.  a.  Nelson, 
Secretary     Chattanooga     Sunday     School     Teachers' 

Graded  Union. 

*  *     * 

Port  Huron,  Mich. 
L.  T.  Bennett.  Esq., 

Bennett  Poster  Advertising  Company. 

Dear  Sir: — I  beg  to  acknowledge  your  favor  of 
the  10th  inst.,  calling  my  attention  to  the  poster 
"The   Nativity." 

I  delayed  replying  until  I  had  seen  the  work  in 
question,  and  now  beg  both  to  congratulate  and  com- 
pliment you  thereon. 

It  is  peculiarly  well  worthy  of  commendation,  not 
as  a  work  of  art  alone,  but  also  for  its  treatment  of 
the  subject.  I  do  not  remember  seeing  the  original, 
although  I  presume  that  the  poster  is  a  copy  of  some 
well-known  masterpiece.  Your  artist  has  certainly 
done   himself  great   justice. 

But  the  best  feature  in  the  case  is  your  evident 
endeavor  to  raise  the  tone  of  poster  advertising. 
You  have  certainly  succeeded  and  deserve  the  thanks 
of  the  entire  community  and  especially  of  those  who 


(33) 


EDUCATIONAL     POSTERS 


are    working    in    the    cause    of    the    Subject    of    the 
picture. 

With  every  good  wish  for  Christmas  and  the  new 
year,  Faithfully  yours, 

JOHX   MUNDAY, 

Grace  Church. 

^:  *  * 

Brownwood,  Tex. 
Jack  Brick. 

Dear  Sir: — I  commend  most  heartily  the  "Uplift" 
movement  for  the  billboards.  I  have  seen  the  beau- 
tiful poster  and  am  much  impressed  with  its  worth, 
both  as  to  its  beauty  and  its  ennobling  suggestions. 
I  congratulate  the  Poster  Advertising  Association 
and  bespeak  for  them  the  hearty  endorsement  of  the 
clergy  of  the  church.  May  the  glad  peace  of  the 
Christmas  time  be  theirs. 

Very  sincerely, 

W.  Bristow  Gr.\y. 
Minister,   First  Presbyterian  Church. 

*  *     * 

Florence,  Ala. 
Mr.  Harry  B.  Elmore, 
Sheffield,  Ala. 
Dear   Sir: — I   thank  you   for   calling  my  attention 
to    the    large    poster   "The    Nativity."       It     is     very 
attractive. 

I  am  delighted  to  know  of  the  desire  on  the  part 
of  the  poster  advertising  interests  to  add  somewhat 
to  the  spiritual  uplift  of  humanity.  Truth's  appeal 
to  the  eye  is  very  strong  and  I  am  sure  the  plan 
inaugurated  will  have  an  impressive  and  helpful  in- 
fluence upon  the  public. 

Yours  sincerely, 

G.  F.  Bell, 
Pastor,  First  Presbyterian  Church. 

*  *     * 

Astoria.  Ore. 
Mr.   D.  L.   McCroskey. 

My  Dear  Mr.  McCroskey: — Your  letter  concerning 
the  poster  advertising  interests  of  America  in  its 
effort  to  utilize  its  immense  power  among  all  classes 
of  men  at  the  Christmas  time  delights  me.  I  am 
satisfied  that  your  Association  will,  by  its  poster 
display  of  "The  Nativity,"  accomplish  untold  good. 
Many  a  one  will  read  the  old,  old  story  and  set 
about  with  a  clearer  vision  of  himself  as  he  reflects: 
This  is  my  blessed  Master;  let  me  think  what  He 
has  done  for  me;  and  let  me  also  think.  What  have 
I  done  for  Him? 
God  will  bless  the  harvest  of  such  well-sown  seed. 
Cordially  and  sincerely  yours, 

Geo.  F.  Rosb.nmuller, 
Rector,  Grace  Church  Rectory. 


Philadelphia,  Pa. 
The  Philadelphia   Billposting  Company, 
814  Walnut  Street. 
Gentlemen: — I  was  pleased  indeed  to  receive  your 
letter  of  the  10th   inst.   informing  me  of  your  effort 
to   help    in   the   "Uplift   Movement    for   the   Good    of 
Humanity."     There  must  come  to  you  the  happiness 
that    ever   attends   any   deed    done    for   the    spiritual 
uplift    of    mankind.     You    may   not   see    results,   but 
you    "have   contributed   your  mite,"   and   in   that  the 
commendation    lies. 

Praying  that  God's  richest  blessing  may  rest  upon 
your  work,   I  remain. 

Yours  very  sincerely, 

VfM.  S.  Neill, 
Church  of  The   Holy  Apostles. 

*     «     * 

Milwaukee,   Wis. 
To  the  Cream  City  Billposting  Company. 

Dear  Sirs: — The  undersigned  has  been  requested 
by  the  "Men's  Society  of  the  First  German  Reformed 
Church"  to  send  to  you  the  following  resolution: 

RKsot.vKi).  That  we  have  noticed  with  great  pleas- 
ure the  beautiful  picture.  "The  Nativity,"  which  the 
Cream  City   Billposting  Company,  has   placed  before 


the  people  of  our  city  during  the  Christmastide,  on 
their  billboards,  and  that  we  hereby  tender  to  them 
our  heartfelt  thanks  for  displaying  such  a  fine 
Christmas  spirit  in  such  an  unselfish  manner.  The 
picture  caused  many  a  passerby  to  think  of  the  old, 
old   story  of  Jesus  and   His  love. 

May  I  also  give  expressions  to  my  personal  appre- 
ciation of  your  beautiful  act,  so  entirely  in  keeping 
with  the  spirit  of  Christmas,  and  Him  whom  your 
fine   picture   seeks   to   glorify. 

Yours  gratefully, 

Hexry  C.  Nott. 

*  *     * 

Lancaster,  Pa. 
Lancaster  Poster  Adv.  Co., 
Lancaster,  Pa. 
Gentlemen: — Your  letter   of  the  15th  inst.  at  hand 
and  the  contents  noted  with  care.     It  was  with  much 
pleasure    that    I    learned    of    the    fact    such    posters 
would  be  placed   upon  the   billboards  of   our  city  at 
this  season  of  the  year.    Last  evening  I  was  reading 
about   them    in   a   Philadelphia   newspaper   and   that 
they   were  to  be  seen   in   that  city.      I   expressed   a 
wish  that  they  might  be  seen  also  here  in  our  own 
city.      Your    letter,    therefore,    is    in    answer    to   my 
wish. 

I  want  to  express  to  you  my  hearty  appreciation 
of  this  noble  effort  on  the  part  of  the  Poster  Adver- 
tising Interests  of  America,  and  I  am  confident  that 
great  good  will  come  of  the  same.  Through  you  I 
desire  to  extend  to  them  my  hearty  thanks. 
I  am. 

Yours  very  truly, 

J.   Hu-NTER  Watts. 
St.  Andrew's  Reformed  Church. 

*  *     * 

Lancaster,  Pa. 
Lancaster  Poster  Adv.  Co.. 
Lancaster,  Pa. 
Gentlemen: — I  received  your  announcement  of  the 
15th.  and  also  observed  the  beautiful  posters,  depict- 
ing the  birth  of  Christ.  I  want  to  express  my  per- 
sonal appreciation  to  the  Poster  Compan.v  for  this 
remarkable  picture.  It  brings  the  true  Christmas 
thought  before  the  public  in  a  forcible  manner.  It 
is  bound  to  leave  its  impress  as  a  picture  always 
does.  It  will  go  a  long  way  in  correcting  some  of 
the  heathenism  which  we  have  mixed  in  our  Christ- 
mas Festival.  All  in  all,  it  is  a  work  of  beauty, 
power  and  an  "Uplift  to  humanity."  1  join  with  the 
rest  of  the  public  in  congratulating  you  and  thank- 
ing you  for  the  picture  executed  in  such  a  wonder- 
ful manner  and  for  the  lesson  which  it  teaches  to 
the  public. 

Yours  very  truly, 

JOHX  H.  Strexge, 
Pastor  St.  Jtark's  Lutheran  Church. 

*  *     * 

Oshkosh,  Wis. 
Mr.  J.  E.  Williams, 
City. 
Dear  Sir: — Thank  you  for  calling  my  attention  to 
the  work  of  the  posting  service  in  this  city.     I  shall 
be   glad    to   call    the   attention    of   the   people   of   my 
congregation  to  the  matter  in   the  Church  Calendar 
next  Sunday.     This  is  one  of  the  encouraging  move- 
ments of  the  day.  promising  so  much  for  the  moral 
and  spiritual  uplift  of  the  nation. 
Cordially  yours, 

Harry  F.  Brxs, 
Pastor,  First  Congregational  Church. 

*  •     * 

Berkeley.  Cal. 
Thos.  H.  B.  Varney. 

.'■.34-540  Twentieth  St., 
Oakland,  Cal. 
My  Dear  Sir: — Your  circular  letter  of  the  10th 
relative  to  a  poster — "The  Nativity" — that  is  to  be 
posted  on  the  billboards  is  here.  It  has  been  a  de- 
light to  me  to  read  your  letter  to  the  people  of  the 
First   Presbyterian  Church  of  Berkeley.     I   have  not 


(34) 


EDUCATIONAL     POSTERS 


yet  seen  a'  copy  of  the  poster,  but  I  have  heard  from 
a  man  who  has  seen  it.  I  am  watching  the  bill- 
boards, for  1  want  to  see  the  good  thing  you  are 
doing. 

May  the  Christmas  bring  you  a  great  joy!  The 
King's  birthday  is  well  worthy  of  being  celebrated 
in  all  good  ways.  May  lie,  being  present,  fill  your 
heart  with  His  own  love! 

With  cordial  appreciation  of  this  work  of  yours 
and  of  the  letter  before  nie, 

I  am  most  heartily  yours, 
(Signed)    Lai'Slev   A.  McAfice, 

Pastor  First  Presbyterian  Church. 

Oakland,  Cal. 
Taken  from  Weekly  Bulletin;  "The  Poster  Ad- 
vertising Association  is  displaying  all  over  the 
United  States  this  Christmas  season  a  poster  depict- 
ing the  birth  of  Christ  as  an  expression  of  their 
desire  'to  contribute  to  the  spiritual  uplift  of  hu- 
manity.' " 

*  *     * 

Dear  Mr.  Varney: — Won't  you  please  let  me  have 
one  of  those  beautiful  Christmas  posters?     The  pret- 
tiest thought  I  have  seen  this  year,  and  of  so  mucli 
pleasure  to  all.     To  me  it  is  an  inspiration. 
Hoping  you  will  not  deny  me  one,  I  am, 
Very  sincerely, 
(Signed)  Florisnce  Corhy, 

A  Sunday  School  Teacher. 

Oakland,  Cal. 
Thos.  H.  B.  Varney, 
Oakland,  Cal. 
Dear  Sir: — We  extend  to  you  our  thanks  for  post- 
ing   the   Bible   pictures    of   the   birth    of   the   Christ 
child,  and  assure  you   that  your  work  is  highly  ap- 
preciated by  everyone. 

Trusting  that  your  posting  of  these  pictures  may 
do  all  that  is  expected  of  them,  we  wish  you  a  very 
Merry  Christmas  and  a  Happy  New  Year. 
Sincerely   yours, 

TWEXTY-FOUHTH    AVE.\UE    METHODIST    ClIURCH. 

(Signed)    Margaret  M.  Kew,  Secretary. 

Oakland,  Cal. 
Mr.  Thos.  H.  B.  Varney, 
Oakland,  Cal. 
Dear  Mr.  Varney: — Your  letter  of  December  10  re- 
ceived.     I   appreciate   the  poster  scene  of  "The  Na- 
tivity."    Last  Sunday  evening   I  spoke  of  it  as   one 
evidence  of  the  Christ  spirit  in  our  age. 

At  our  Congregational  Ministers  meeting  in  San 
Francisco  a  few  days  ago  I  called  attention  to  your 
generous  work. 

Christian   men    of    means    could    use   their   money 
well  in  this  type  of  advertising. 
Yours   truly, 

(Signed)    J.  B.  Our, 
Pastor  Myrtle  Street  Congregational  Church. 

*  *     * 

Oakland,  Cal. 
Thos.  H.  B.  Varney, 
Oakland,  Cal. 
Dear  Sir: — Your  note  of  December  10  announcing 
your   purpose   to   place  a  picture   of  "The   Nativity" 
upon  the  billboards  of  the  city  received. 

I  wish  to  express  my  unqualified  appreciation  of 
this  action.  'The  picture  preaches  a  message  the 
world  needs  and  reaches  those  who  will  listen  to  no 
other  preaching.  Every  pastor  must  thank  you  for 
this  co-operation  in  the  effort  to  bring  Jesus  Christ 
into  the  hearts  of  the  people. 

Sincerely  yours, 
(Signed)   Orville  Coats, 
Pastor  Tenth  Avenue  Baptist  Church. 

*  *     * 

Davenport,   la. 
My  Dear  Mr.  Kindt: 

We,  of  the  Cathedral,  appreciate  very  highly  the 
good    work    of   the    Poster    Advertising    Association. 


The  posters  cannot  but  do  good  and  will  remind 
many  a  one  of  the  days  of  their  youth.  With  kind 
regards, 

Truly  yours, 

M.\HM.\DUKE  H.VRE. 

*      *     ,* 

Chattanooga,  Tenn. 
Dear  Mr.  Stoops: — I  thank  you  for  your  letter  and 
for   the  generosity   displayed   by  yourself  and   other 
national   advertisers   in  connection    with   the  Christ- 
mas poster  display. 

Cordially, 

J.  A.  Patte.v, 
Chattanooga  Trust  Company. 


Chattanooga,  Tenn. 
The  Stoops  Bill  Posting  Co., 
Chattanooga,  Tenn. 
Gentlemen: — I    thank   you    for   your    favor   of  the 
12th  inst.  advising  me  regarding  the  steps  you  have 
taken  in  the  matter  of  the  Christmas  poster. 

I  have  seen  the  poster  and  wish  to  express  my  ap- 
preciation It  is  both  educational  and  inspirational, 
and  I  am  sure  the  thanks  of  the  community  are  due 
the  Poster  Advertising  Association  for  this  practical 
"Uplift  Movement." 

Faithfully  and  sincerely  yours, 

W.   J.    LOMING,  Clerk, 

St.  Paul's  Parish. 
*     *     * 

Chattanooga,  Tenn. 
Mr.  H.  E.  Stoops, 
City. 
Dear   Sir: — Yours  of  the  12th   instant,  with  refer- 
ence to  the  poster  entitled  "The  Nativity"  to  hand. 

I  read  your  letter  with  much  interest  and  also  saw 
the  poster  in  many  places.  It  will  undoubtedly  do 
much  good.  I  trust  God  may  bless  it  to  bring  to 
many  minds  the  birth  of  the  Savior,  and  that  He 
may  be  born  anew  in  the  hearts  of  many  people  be- 
cause of  this  effort  on  the  part  of  yourself  and  your 
associates  in  this  matter. 

Assuring  you  of  my  appreciation  of  your  efforts  to 
make  men  better,  and  of  my  co-operation  with  you  in 
this  and  with  compliments  of  the  season,  I  beg  to 
remain, 

Yours  very  truly, 

Allex  Fokt, 
Pastor  The  Tabernacle  Baptist  Church. 


Trenton,  N.  J. 
Mr.   Irving  Rosencrans, 

Mgr.,  Trenton   Poster  Adv.  Co., 

Trenton,   N.   J. 
Dear  Sir: — I  am  delighted  to  learn  that  the  Poster 
Advertising  Association  has   in  view  to  assist  "The 
Uplift  Movement." 

In  these  days,  when  so  many  non-Catholics  never 
enter  a  church  and  when  there  exists  so  much  ignor- 
ance regarding  the  fundamental  mysteries  of  the 
Christian  religion,  no  better  subject  could  be  placed 
before  the  people  for  contemplation  than  "The  Na- 
tivity of  Christ."  I  wish  on  this  occasion  to  thank 
the  Poster  Advertising  Association  for  their  cour- 
teous relations  with  the  American  Federation  of 
Catholic  Societies  and  the  evident  desire  to  do  away 
with  all  salicious  advertising. 

Yours  very  sincerely, 

Jas.   a.   McFaul, 

Bishop  of  Trenton. 
*     *     * 

Galveston,  Tex. 
Mr.  J.  E.  Howard, 
City   Billposter, 

Galveston,  Tex. 
My  Dear  Howard: — Thank  you  for  calling  my  at- 
tention to  the  Birth  of  Christ,  as  depicted  in  artistic 
form  and  presented  upon  the  billboards  that  "he  who 
runs  may  read"  the  old,  old  story.  The  Poster  Ad- 
vertising Association,  Inc.,  and  its  members  deserve 
the  thanks   of  all   who  believe   in  Jesus  Christ   and 


(35) 


EDUCATIONAL     POSTERS 


who  realize  that  all  uplift  must  come  through  His 
moral  teachings.  May  I,  at  the  same  time,  express 
to  you  the  admiration  I  have  always  entertained  and 
expressed  for  you  personally,  in  the  clean,  moral 
way  you  have  ever  handled  your  work  here.  May 
Christmas  be  good  to  you  and  the  New  Year 
prosperous. 

Sincerely, 

J.  M.  KiRWix. 

*  *     * 

Galveston,  Tex. 
Mr.   J.    E.    Howard, 
City  Billposter, 

Galveston,  Tex. 
Dear  Sir: — I  am  pleased  to  learn  that  the  Poster 
Advertising  Association  is  inaugurating  a  new  and 
very  commendable  plan  of  presenting  on  your  bill- 
boards at  Christmastide,  a  large  and  beautiful  pic- 
ture of  the  "Nativity,"  and  hereby  I  wish  to  ex- 
press my  appreciation  of  this  praiseworthy  move 
on  your  part  to  elevate  the  minds  and  hearts  of  the 
people  to  high  and  holy  thoughts  and  affections. 
Yours  very  truly, 

N.  A.  Gall.vgher, 

Bishop  of  Galveston. 

*  *     * 

Philadelphia,  Pa. 
The  Philadelphia   Billposting  Company, 
814  Walnut  St., 

Philadelphia,  Pa. 
Dear  Sirs: — I  write  to  express  my  appreciation 
at  having  you  call  my  attention  to  your  "Uplift 
movement  tor  the  good  of  humanity,"  by  way  of 
sacred  pictures  depicting  the  birth  of  Christ.  I  shall 
be  delighted  to  co-operate  with  you  in  the  movement 
in  any  way  I  can,  even  to  the  extent  of  having  one 
of  your  posters  placed  at  the  side  of  my  church  dur- 
ing the  sacred  season,  if  you  will  send  one  to  the 
above  address,  or  tell  me  how  I  can  secure  one  of 
them.  My  church  is  located  at  the  corner  of_Seven- 
teenth  and  Fitzwater  streets.  A  great  public  thor- 
oughfare, and  I  live  next  door  at  the  above  address. 
If  you  have  no  objection  to  granting  this  request, 
you  may  let  me  hear  from  you  at  your  earliest 
convenience.     Believe  me. 

Yours  sincerely, 

JoHX  W.  Lee. 

*  *     * 

Superior,   Wis. 
Cream  City  Billposting  Company, 
Milwaukee,  Wis.    , 
Dear  Sirs: — For  and  on  behalf  of  Bishop  Koudelka, 
I  desire  to  thank  you  for  having  displayed  on  your 
billboards  the  picture  of  the  Nativity. 
Sincerely  yours, 

J.  A.  PiLON,  Secretary. 

*  •     • 

Keene,  N.  H. 
Mr.  A.  W.  Qulnn, 
Keene,    N.   H. 
Dear  Sir  and  Brother: — The  ministers,  in  commit- 
tee meeting  this  afternoon,   authorized   me  to  write 
in  their  name  expressing  to  the  Poster  Advertising 
Interests  of  America,  through  you,  their  representa- 
tive, our  sincere  appreciation  of  the  efforts  that  go 
to   the   moral   and  spiritual   uplift   of  every  commu- 
nity.    The  picture  of  the  Christ,  which  is  displayed 
In    our   city,    is   bound    to    give   someone    heart    and 
courage  to  make  another  fight  for  moral  victory. 

Assuring  you  that  the  church  fully  appreciates 
all  that  is  being  done  in  the  name  of  its  Christ  for 
the  betterment  of  humanity,  I  am 

Sincerely  yours, 

Rev.  Edw.  F.  Miller. 


Lock  Haven,  Pa. 
J.  H.  Mussina, 
Manager, 

Lock  Haven,  Pa. 
Dear  Sir: — It   was  a   beautiful  and   noble  thought 
that  prompted  the  display  of  the  great  poster  master- 
piece depicting   the   "Birth  of  Christ."     These  post- 


ers preach  a  silent  sermon,  and  unquestionably  carry 
a  spiritual  appeal  and  uplift  to  human  hearts.  They 
are  excellent  interpretations  of  Scripture  and  worthy 
of  reverent  reflection.  They  challenge  the  thought- 
less with  a  great  act  and  aid  the  devout  in  its  spiri- 
tual understanding.  They  have  a  message  of  peace 
and  good-will  for  all  people.  I  take  pleasure  in 
commending  the  Lock  Haven  Poster  Advertising 
Company   for  this  splendid  service. 

Yours  sincerely, 

Jacob  Diehl. 

*  *     * 

Olney,  Pa. 

The  Philadelphia  Billposting  Company, 
Philadelphia,  Pa. 

Dear  Sirs: — Your  communication  concerning  the 
"Uplift  movement  for  the  good  of  humanity"  duly 
received.  Every  Christian  in  the  community  will 
appreciate    your    good    endeavors. 

A  work  of  this  kind  can  only  bring  forth  good 
results,  and  the  manifold  blessings  derived  there- 
from will  amply  repay  your  company  for  the  trouble 
and    expense  connected   therewith. 

May  this  poster  be  instrumental  in  turning  the 
minds  of  many  people  to  the  wonderful  love  of  God 
manifested  in  the  Child  of  Bethlehem  on  Christmas 
Eve. 

We  have  a  mission  for  fallen  men  and  women,  and 
also  a  kindergarten  with  seventy  children.  Could 
we   get   one  of  these  posters  for  our  hall? 

Sincerely  yours. 

Ph.  L.\m.\rtine. 

*  *     * 

Lowell. 
Mr.  Joseph  J.  Flynn. 

Dear  Sir: — Allow  me  to  express  my  appreciation  of 
the  "uplift  idea"  expressed  in  your  note  of  Decem- 
ber 12.  I  am  very  pleasantly  impressed  with  the 
poster,  as  I  have  noticed  it  on  our  city  billboards. 
You  have  contributed  to  the  Christmas  thought  of 
our  community,  and  I  hope  it  may  prove  to  create 
something  of  the  Christmas  spirit. 
Cordially  yours, 

(Rev.)  A.  Frederic  Duxxels, 

Highland  Cong.  Church. 

*  *     • 

Portland,  Me. 
Dear  Sir: — The  Puritan  Advertising  Company  is 
doing  a  splendid,  practical  work.  We,  as  Italians, 
are  enthusiastic  of  this  "great  and  uplift  movement." 
If  you  can  spare  a  copy  of  this  poster  masterpiece, 
please  let  us  have  one,  in  order  to  post  it  in  one  of 
the  walls  of  our  mission,  located  in  the  midst  of 
two  colonies — Hebrews  and  Italians.  We  pay  the 
expenses   of  expressage. 

V.  A.  Cantelluccx. 

*  •     * 

Auburn,  Me. 
Mr.   Joseph   J.   Flynn, 
610  Bay  State  Bldg., 
Lawrence,  Mass. 
Dear   Sir: — Your  letter  just  at  hand.     I  had  pre- 
viously  noted   the   poster  referred   to.      It  is   a   real 
work    of   art.      Permit    me    to    express    the    opinion 
that   it  -will  mean  a   real   uplift  to   our  city,   and  to 
mention  my  hearty  appreciation  of  the  excellent  mo- 
tives that   prompted  this  movement. 

I  shall  take  occasion  to  refer  to  it  from  the  pulpit 
next    Sunday    morning. 

Yours  sincerely. 
The  Court  Street  Free  Baptist  Ciihuch, 

Arba  John   Marsh. 

*  *     * 

Calgary,  Alta.,  Canada. 
Mr.  Ernest  Willis.  Mgr., 

The  Calgary  Billposting  &  Adv.  Co., 
Calgary,  Alta. 
Dear  Sir: — I  was  deeply  interested  in  the  subject 
of  your  circular  letter  received  on  Saturday,  and  I 
was  looking  out  for  the  picture  of  the  Nativity  on 
the  boards  I  passed.  It  was  not.  however,  till  to-day 
that  I  saw  and  greatly  admired,  not  the  picture  of 
the  Nativity,  but  the  picture  representing  the  mani- 


(36) 


EDUCATION  A  L     P  O  S  T  E  R  S 


testation  of  Christ  to  the  Gentiles.  I  was  delighted 
with  it,  and  trust  it  will  be  permitted  to  remain  for 
some  considerable  time  where  you  have  had  it 
placed,  and  in  His  name,  who  fills  the  hearts  and 
lives  of  Christian  men  and  women  wherever  He  is 
known  and   adored. 

I  heartily  thank  you.     I  am. 

Yours  faithfully. 

Bishop  Calgary. 

*  *     * 

Lawrence,   Mass. 
Mr.  Joseph  J.  Flynn. 
Lawrence,  Mass. 
My  Dear  Friend  Joe: — While  in  Philadelphia   last 
week   I  heard   what  the  Poster  Advertising  Associa- 
tion intended  doing  at  Christmas  time.     I  thought  it 
was  a  local  idea,  but  am  delighted  to  learn  from  your 
kind  and  welcomed  communication  of  the  12th   inst. 
it    is    national.      It    is    a    beautiful    Christian    idea, 
emanating  from  correct  religious  sentiment.     I  know 
it  will  accomplish  the  end  in  view. 

Thanking  you  for  your  kindness  of  the  12th,  I  am. 
Your  sincere  friend, 

H.  T.   Regan,  0.  S.  A. 
(Augustinian  Fathers.) 

*  *     * 

Philadelphia,  Pa. 
Philadelphia  Billposting  Company, 
Philadelphia,  Pa. 
Gentlemen: — It  is  with  very  great  pleasure  that  I 
have   received    your   circular   concerning  the   Christ- 
mas poster  on  the  billboards  of  our  city. 

So  I  feel  that  I  must  express  to  you  and  your 
company  my  appreciation  and  thanks  for  your  very 
large  and  entirely  remarkable  and  generous  action. 
Surely  your  effort  will  prove  a  great  help  in 
crushing  out  the  evil  and  bringing  in  all  that  is  good 
and  true.     With  all  best  wishes. 

Yours  very  sincerely. 
Holy  Comforter  Memorial  Church, 

W.  H.  Graff. 

*  *     * 

Lock  Haven,   Pa. 
The  Lock  Haven  Poster  Advertising  Company, 
Lock  Haven.  Pa. 
Gentlemen: — Your  letter,  in  reference  to  your  edu- 
cational posters,  has  been  received.     I  have  seen  your 
masterpiece,  'The  Birth  of  Christ,"  and  consider  it 
very  fine. 

Your  uplift  movement,  in  putting  up  educational 
and  elevating  posters,  and  the  exclusion  of  that 
which  is  debasing  and  injurious,  is  certainly  very 
commendable,  and  has  the  sympathy  of  all  who  have 
the  moral  and  spiritual  uplift  of  the  community  at 
heart. 

Very   respectfully  yours, 

E.  Crumbling,   Pastor. 
«     *     * 

Milwaukee,   Wis. 
Cream  City  Billposting  Company, 
Milwaukee,    Wis. 
Gentlemen: — I  am  in  receipt  of  your  letter  of  De- 
cember 10th  regarding  the  "Uplift  Movement  for  the 
Good   of   Humanity,"  and   wish   to  express  my   deep 
appreciation   of  this   work.     I   have   had    experience 
In  using  your  billboard  publicity,  and  feel  sure  that 
the    new   move   will    be   for   the    good    of    humanity. 
With    all    best    wishes   for    the   work   you   are    en- 
deavoring to  do, 

Yours    most   cordially. 

Rev.  R.   S.  Donaldson, 
Minister  Perseverance  Presbyterian  Church. 

*  •     • 

Philadelphia,  Pa. 
The  Philadelphia  Billposting  Company, 
814  Walnut  St., 

Philadelphia,  Pa. 
Gentlemen: — Your  letter  of  the  10th  inst.  to  the 
Rev.  Graves  M.  Drew,  pastor  of  the  Third  Baptist 
Church  of  Philadelphia  was  presented  to  that  body 
In  session.  I  was  instructed  to  write  and  say  that 
we  extend   to   you   our   heartiest  commendation  and 


approval  of  your  effort  to  do  your  part  in  the  up- 
lifting of  humanity,  as  you  state  you  will  be  able 
to  reach   thousands  who  never  attend  divine  service. 

We  pray  that  as  the  masses  shall  look  upon  that 
wonderful  picture,  a  story  which  never  grows  old, 
they  might  be  led  to   live  a  better  life. 

And  pray  that  God  w'ill  richly  bless  you  in  your 
noble  work. 

Done  by  order  of  the  Church. 

The    Third    Baptist   Church, 

Geo.  W.  Rodgers. 

*  *     * 

Grand    Junction,    Colo. 
Mr.    Edwin    Haskell, 
City. 

My  Dear  Sir: — Your  communication  relative  to  the 
beautiful    lithograph    now    on    display    received. 

Allow  me  to  say  that  I  stood  for  a  long  time  look- 
ing at  it  last  Saturday,  and  wondering  who  and 
what  inspired  the  thought  to  do  such  a  helpful 
service. 

As  a  minister,  a  Christian  and  a  citizen,  I  want 
to  express  my  appreciation  to  you  for  the  expense  of 
this  display,  and,  above  all,  the  spirit  which  prompted 
it,  and,  through  you,  to  the  entire  Poster  Advertising 
interests  of  America. 

No  story  is  so  sweet,  no  message  so  uplifting,  sav- 
ing and  transforming  as  the  story  of  Jesus,  who  came 
to    save    His    people    from    their   sins. 

I  pray  that  the  poster  may  be  used  to  preach  its 
silent  message  every  hour  of  every  day  so  long  as 
it  can  be  seen.  Again  let  me  thank  you  personally 
and  all  associated  with  you  in  this  effort  to  aid  in 
the  spiritual  uplift  of  humanity. 

Sincerely   yours, 

Edward  G.  Lane. 

*  «     * 

Lock  Haven,  Pa. 
Lock  Haven   Poster   Advertising  Company, 
J.  H."  Mussina,   Manager. 
Dear   Sir: — Replying   to  your   circular  letter   with 
reference  to  the  poster  display  of  the  picture,  "The 
Birth  of  Christ,"  I  wish  to  say  that  I  have  seen  the 
picture,  and  consider  it  a  masterpiece.     It  ought  to 
be  the  means  of  bringing  to  the  minds  of  many  the 
ever  new  old   story  which  would  otherwise  perhaps 
be  forgotten  by  them. 

I  have  called  the  attention  of  my  Sunday-school 
scholars  to  the  picture  and  have  asked  them  to 
stop  and  study  it  and  also  call  the  attention  of 
others  to  it. 

The   Poster   Advertising   interests   of   America   de- 
serve great  credit  for  calling  universal  attention  to 
the   greatest  event  in  the  history  of  the  world,  the 
birth  of  Christ,  Son  of  God  and  man. 
Appreciatively   yours, 

E.  C.  Wahrmann, 
Pastor,  First  Evangelical  Lutheran   Church. 

*  *     « 

Mobile,  Ala. 

In  handing  you  herewith  list  of  locations  cover- 
ing the  posting  of  "The  Nativity"  in  this  city,  we 
simply  wish  to  say  that  as  far  as  Mobile  is  con- 
cerned this  is  the  right  step  at  the  right  time. 
Never  in  the  history  of  our  "outdoor  advertising 
life"  have  we  experienced  the  interest  taken  in  post- 
ers generally  as  has  been  and  is  being  taken  in 
this  effort  of  the  poster  advertising  interests  of 
America  to  lend  its  mite  to  the  "Uplift  of  Humanity." 
While  riding  the  route,  Friday,  December  12,  the 
writer  had  the  pleasure  of  seeing  personally  groups 
and  even  crowds  of  people  in  front  of  locations  on 
which  "The  Nativity"  is  posted,  in  wondering  ad- 
miration of  this  picture,  and  their  deportment  in 
each  and  every  instance  seemed  inspired  by  the 
idea  portrayed. 

With  our  very  best  wishes  to  the  Association  as 
a  whole  and  to  its  officers  and  members  individually, 
and  with  further  congratulations  to  the  members 
of  the  committee  having  in  charge  the  selection  of 
these  "Uplift  Subjects,"  we  extend  at  this  time  the 
hand  of  "good  cheer,"  and  sincerely  trust  and  hope 


(37) 


E  U  U  C  A  T I O X  A  L     POSTERS 


that  the  spirit  of  the  selection  made  for  this  Christ- 
mas season  will  guide  the  destiny  of  our  Association 
and  make  the  year  of  1914  the  most  harmonious  and 
beneficial  to  its  members,  each  and  everyone,  indi- 
vidually and  collectively,  in  its  history. 
Most  sincerely  yours, 

McDermott  Advertising  Service. 
By  Wni.  V.  McDermott. 

*  *     » 

Muskegon,    Mich. 

We  presume  you  have  received  a  great  number  of 
testimonials  written  to  the  different  plant  owners 
throughout  the  country,  but  in  this  case  we  con- 
sider it  our  duty  to  forward  you  one  we  received 
which  we  considered  especially  fine,  and  we  here- 
with  enclose  it. 

In  our  own  particular  case,  we  do  not  hesitate 
to  say  that  we  believe  the  Educational  Committee  is 
deserving  of  the  greatest  credit  in   this  work. 

When  we  are  told  about  this  beautiful  poster 
time  after  time  by  people  in  all  walks  of  life,  and 
see  the  amount  of  interest  it  has  created,  it  fills  us 
with  new  inspiration  and  stronger  belief  in  the 
value  of  the  medium. 

Success  to  the  Educational  Committee,  and  hoping 
that  other  plant  owners  feel  the  same  way  that  we 
do  about  it:    let's  have  more  of  it. 

With  best  wishes  of  the  season,  I  am 
Yours  very  truly, 

Peter    P.    Steketee. 

*  *     * 

Albuquerque,    N.    M. 
In    regard    to    your   letter   of   November    24   as   to 
posting  the  two  posters  of  the  "Birth  of  Christ,"  we 
have  posted  them  to-day  on  our  paneled  boards. 

We  think  the  picture  will  prove  a  splendid  ob- 
ject lesson  to  all  mankind  at  this  season  of  the  year. 
and  that  the  Association  be  praised  very  highly  on 
behalf  of  their  effort  and  the  unique  method  they 
took  to   reach   the  people. 

Wishing  you  a  Merry  Christmas  and  a  Happy 
New  Year,   we  are 

Yours  truly, 

The  Hudson  Poster  Co. 
Per  C.  A.  Hudson. 

«  T  « 

Noblesville,  Ind. 
I  am  sending  you  a  clipping  from  our  daily  paper. 
The  Enterprise,  in   regard  to  the  Christmas  posters. 
This  was  a  surprise  to  me,  as  I  said  not  a  word  to 
anyone. 

It  is  one  of  the  greatest  things  our  association  has 
done.  This  poster  was  posted  on  a  "AA"  board  on 
railroad   and   public  square  location. 

Thanking  you  for  your  kindness  in  helping  me  to 
obtain  the  posters  in  time  for  Christmas,  I  remain. 
Yours  truly, 
Noblesville  Poster  Adv.  Co. 

*  *     * 

Williamsport,  Pa. 
The  Christmas  poster  which  the  Association  sent 
out  has  been  posted  by  us  and   created  a  sensation. 
In  our  judgment,  it  is  the  grandest  thing  the  Asso- 
ciation  ever   did. 

Yours  very  truly, 
WiLLi.v.MspoRT  Poster  Adverti.si.ng  Co., 

By  H.  E.  Fisk. 

*  *     • 

Belle   Vernon,    Pa. 

We  are  sending,  under  separate  cover,  marked 
copies  of  a  couple  of  our  local  papers,  The  Enter- 
prise, of  Belle  Vernon,  and  The  Friday  Evening  Call, 
of  Monessen,  in  which  are  comments  on  the  religious 
poster.  These  are  entirely  unsolicited  and  were 
written  up  by  the  editors  of  their  own  free  will 
without  any  suggestion  from  us,  which,  we  feel, 
shows  the  poster  is  making  an  impression  on  the 
public  and  is  accomplishing  the  purpose  intended. 

Not  only  the  papers  have  written  about  it,  but 
several  of  the  ministers  commented  on  it  in  their 
pulpits,  stating  that  they  felt  there  could  be  a  great 
deal    of   good    accomplished    in    this    way,    and    they 


spoke  very  highly  of  the  Poster  Advertising  Associa- 
tion and  their  members  for  taking  the  step  they 
have  along  these  lines. 

Yours  very  truly, 

HoMMEL  Bros., 

By  M.  S.  Hommel. 

*  *     * 

Bristol,  Tenn.-Va. 
The  Christmas  poster,  "The  Birth  of  Christ,"  is  a 
sensation  here.  Groups  of  people  have  gathered 
about  the  boards  and  have  marveled  about  the 
beauty  and  sublimity  of  the  work.  The  new  mold- 
ing-finished boards  helped  out  the  poster,  and  alto- 
gether it  is  very  pleasing  to  the  eye. 
Very    truly, 

Bristol  Poster  Advkrtising  Co. 

*  *     * 

Washington,  D.  C. 
This  is  one  of  the  greatest  things  the  Poster  Ad- 
vertising Association  has  ever  done,  and  I  have  re- 
ceived a  number  of  very  fine  letters  from  the  clergy 
in  Washington  and  Baltimore,  and  everybody  seems 
to  be  willing  to  assist  us  in  this  venture. 
Very  truly  yours, 

J.  E.  Shoemaker. 

*  *     * 

Ironton,  0. 
Gentlemen: — At  the  meeting  of  the  Ironton  Min- 
isterial Association  this  morning  a  unanimous  vote 
of  appreciation  and  approval  was  passed  and  put 
on  record  whereby  the  members  of  the  association 
wish  to  express  to  you  their  appreciation  of  the 
Christmas  posters    put    up   by   your   company. 

We  feel  that  in  doing  this  you  have  rendered  a 
service  to  the  community  and  have  helped  others  to 
sense  more  deeply  the  spirit  of  the  season. 

Notice  of  the   action   of   the   association    is   being 
sent  to  you  thus  at  the  request  of  the  association. 
We  extend   to   you  the  season's  greetings. 
Cordially   and   sincerely   yours, 

Edwin  B.  Townsend, 
Secy.-Treas.,  Ministerial  Association. 

*  *     * 

Oshkosh,  Wis. 
Mr.  ,1.  E.   Williams, 
Oshkosh.  Wis. 

My  Dear  Mr.  Williams: — I  was  glad  to  get  your 
letter  calling  attention  to  the  posters.  On  Sunday, 
at  our  service,  I  spoke  of  them  to  my  congregation, 
calling  attention  to  the  grade  of  picture  used,  and 
hence  its  cost,  and  to  the  fact  that  the  advertising 
space,  withdrawn  from  its  ordinary  remuneration 
uses,  was  being  used  to  display  these  posters,  hence 
the  second  item  of  cost. 

I   wish  to  speak  in   the  highest   commendation  of 

this    genuine    service — and,   let   me    add,    high-grade 

service.    It  cannot  help  being  a  helpful  and  inspiring 

factor  in  producing  the  real  Christmas  atmosphere. 

Very   shincerely  yours, 

W.    H.    JOXES, 

Pastor,  First  Baptist  Temple. 

*  *     * 

Lawrence,  Mass. 
Mr.  Joseph  J.  Flynn, 

610  Bay  State  Building, 
Lawrence,    Mass. 
Dear  Sir: — Permit   me  to  assure  you  of  my  grati- 
fication in   the  effort   to  "contribute  to  the  spiritual 
uplift  of  humanity"   by   displaying  posters   on   "The 
Nativity." 

Cordially  yours, 

(Signed)     Clark    Cater. 
Lawrence   City   Mission. 

*  «     * 

Milwaukee,  Wis. 
Cream    City   Billposting  Company, 
Milwaukee,  Wis. 
Gentlemen:  —  I    wish    to    convey    to    you    my    con- 
gratulations  and   express   my    personal    appreciation 
of  the  campaign  you   have   taken   up   for  moral   up- 
lift.    If  your  subsequent  features  are  as  highly  at- 


(3») 


E  D  U  C  A  T  I  (J  N  A  L     VO  S  T  I-.  R  S 


tractive  and  will  tend  to  elevate  morality  and  right 
living  in  the  same  measure  as  must  necessarily 
accrue  from  the  posters  you  now  have  on  the  boards, 
your  campaign  will  prove  a  wonderful  power  in  this 
community,  and,  as  I  understand  it,  throughout  the 
whole  country.  ' 

I  would  pronounce  your  poster  a  splendid  piece  of 
art  work  and  a  masterpiece  for  the  purpose  which  it 
is   intended. 

Yours  very  sincerely, 

Vinton  M.  Pace, 
Adv.  Mgr.,  Gimbel  Bros. 


*     *     * 


Cleveland,  Tenn. 
The  Stoops  Bill  Posting  and  Advertising  Co., 
Chattanooga,  Tenn. 
Gentlemen: — Your   letter   of  the   20th   received.     I 
think  your  proposition  is  an  excellent  one,  and  I  wish 
to  say  that  if  I  can  aid  you  in  any  way  I  will  be  glad 
to  do  so.     I  hope  we  can  have  the  poster  up  before 
the  25th. 

With  best  wishes, 

Yours  sincerely, 

(Rev.)   Jno.  R.  Herndon. 


*     *     * 


Chattanooga,  Tenn. 
Dear  Sirs: — Allow  me  to  thank  you  for  the  beauti- 
ful posters  you  have  put  on  your  boards  in  this  city. 
They  have  given  me  a  great  deal  of  pleasure  and  I 
am  sure  they  have  done  much  good.  The  Christian 
people  of  the  city  are  under  many  obligations  to  you 
for  what  you  have  done  to  draw  the  attention  of  the 
people  to  the  real  thing  in  Christmas. 

I  am   fully   persuaded   that  thousands   in   the  city 
feel  as  do  I. 

Yours  truly, 

Ira  M.  Boswell, 
First  Christian  Church. 
P.  S.:     I  called  attention  of  my  congregation  today 
to  your  posterrs,  and  publicly  thanked  you  for  same. 


Philadelphia,  Pa. 

Philadelphia  Billposting  Company, 
814  Walnut  St.. 
Philadelphia. 
My  Dear  Sir: — On  behalf  of  the  Christian  spirit  of 
our   community,    and   the    Christmas    festival    which 
means  so  much  to  humanity.  I  desire  to  personally 
thank   you    for   your    plan    of   the   Christmas   poster 
display    of   "The    Nativity."      If  modern   advertising 
could   be   linked    to   the    larger   movements    of   civic 
and    world    betterment,   there    would    be    initiated   a 
power   that   not   only  would   aid    in  the   progress   of 
Christianity,  which  is  synonymous  with  civilization, 
but  also  a  larger   measure  of  power  in  publicity  of 
worthy  trades  and  goods. 
With    cordial   greetings. 

Faithfully  yours. 
First   Methodist   Episcopal  Church, 

Charles  Wesley  Burns. 

*  *     * 

Portland,  Me. 
Dear  Sir: — The  Puritan  Adv.  Company  is  doing 
a  splendid  practical  work.  We,  as  Italians,  are 
enthusiastic  of  this  "great  and  uplift  movement." 
If  you  can  spare  a  copy  of  this  poster  masterpiece, 
please  let  me  have  one,  in  order  to  post  it  on  one 
of  the  walls  of  our  mission,  located  in  the  midst 
of  two  colonies,  Hebrews  and  Italians.  We  pay  the 
expenses  of  expressage. 

V.  A.  Cantellucci. 

•  •     * 

Milwaukee. 
Cream  City  Billposting  Company, 
City. 
Gentlemen: — The   Christian   Endeavor   of   Milwau- 
kee noticed   with   peculiar  pleasure   the   fine   Christ- 
mas picture  on  your  boards  during  the  holiday  sea- 
son.    At    our    last    regular    meeting    we    voted    to 
approve    your   action    In    placing    these    pictures   on 
your  boards  the  way  you  did,  and  assure  you  that 


we   appreciate   this   action   on   your   part.     Will   you 
please   forward  this  letter  to  the  national  organiza- 
tion,  or   else   notify   them   of  our  action? 
Yours  truly, 

C.    E.    HOITTKA.MP, 

641    11th   St. 
*     *     * 

Battle  Creek,  Mich. 
My   Dear  Mr.   Smith: — I   want  to  express   my   ap- 
preciation  of   the   large   poster   of   the   Nativity   dis- 
played in  several   different  places  on  the  billboards 
of  the  Battle  Creek  Advertising  Company. 

I  assure  you  it  was  a  surprise  and  a  delight  to 
myself,  and  I  believe  it  was  to  many  of  our  citizens. 
I  was  pleased  with  the  attention  that  it  attracted. 
It  gave  me  the  thought  that  many  of  our  churches 
could  take  the  hint  and  thus  reach  the  people  with 
many  an  important  truth,  and  also  Impressed  me 
there  was  a  way  to  the  heart  through  the  eye. 
I   am   always,   yours   sincerely, 

George  B.  Ktu-P, 
Pastor  of  Immanuel  Holiness  Church. 


Tallahassee,  Fla. 

Dear  Mr.  Dafiin: — Your  letter  calling  attention  to 
the  display  of  the  picture  called  the  "Nativity"  has 
been  received. 

I  noticed,  with  a  great  deal  of  pleasure,  this  pic- 
ture you  refer  to.  I  not  only  think  it  very  ad- 
mirable for  a  picture  of  that  kind,  but  believe  it 
will  be  viewed  with  a  great  deal  of  interest  by 
everyone,  and  especially  by  the  children. 

It  is  a  very  good  sign  when  the  commercial  world 
takes  interest  in  such  matters  to  give  their  thought 
and  time  and  space  to  the  display  of  something 
that  lifts  the  thought  of  men  to  holier  things. 

Personally  I  thank  you  for  your  interest  in  the 
matter. 

Sincerely  yours, 

James  H.  Daret, 

St.  John's  Rectory. 

*     *     * 

Taunton,  Mass. 
Taunton  Billposting  Company, 
Taunton,  Mass. 
Gentlemen: — In  behalf  of  the  Ministerial  Union  of 
Taunton,  and  for  myself  personally,  I  wish  to  thank 
you   for  exhibiting  the  splendid   posters   illustrating 
the    birth    of    Christ.     We    appreciate   the   artistic 
beauty  of  the  picture  and  the  fine  spirit  you  show 
in  thus  putting  it  before  the  public  at  this  season. 
The  feeling  of  the  men  at  our  recent  meeting  was 
not  only  unanimous,  but  enthusiastic,  in  appreciating 
your  Christmas  spirit  in  this  public  service,  and  we 
thank  you  most  cordially. 

With  every  good  wish  for  the  New  Year, 
I  am  very  sincerely  yours, 

Ai.fred  V.  Buss, 
President,  Ministerial  Union  of  Taunton. 


St.  Louis,  Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: —  I  have  your  letter  in  regard  to  the 
poster  depicting  the  birth  of  Christ  in  all  the  cities 
about   this  time.     Let  me  speak  my  most  hearty  ap- 
proval and  at  the  same  time  express  to  you  my  per- 
sonal   appreciation,    as    well    as    the   appreciation    of 
the  St.  Louis  Baptist  Mission  Board,  for  this  splen- 
did piece  of  work  on  your  part.     The  good  spirit  In 
which  you  do  this  adds  much  to  its  worth  in  ray  es- 
timation. 

Very  cordially, 

S.    E.    EWING, 

Superintendent,  St.  Louis  Baptist  Mission  Board. 


Lock  Haven,  Pa. 
My  Dear  Mr.  Mussina: — Having  closely  examined 
the   poster  entitled   "The   Nativity,"   I   desire   to   ex- 
press my  personal  appreciation  of  the  same  as  a  work 
of  art.    Displayed  In  a  prominent  place,  It  has  been 


(39) 


EDUCATIONAL     POSTERS 


seen  and  admired  by  many.  Its  many  colors  blend 
beautifully  in  a  picture  whose  lesson  goes  straight 
to  the  heart  at  this  Christmas  season.  I  congratulate 
you  and  the  National  Poster  Advertising  Association 
upon  this  most  worthy  effort  to  place  before  the  eye 
of  the  public,  pictures  which  are  not  only  beautiful 
In  themselves,  but  which  have  such  high  educative 
value  as  well. 

Very  sincerely, 

A.  Lawrence  Miller. 
Pastor  Trinity  Methodist  Episcopal  Church. 

*     •     • 

Philadelphia,   Pa. 
Philadelphia  Billpostlng  Company, 
814  Walnut  street. 
Gentlemen: — I    received    your    letter   of   December 
10  relative  to  the  uplift  movement  which  you   have 
inaugurated    during   the    Christmas   season.     I   have 
also  seen  the  posters  to  which  you  refer.     They  are 
beautiful    and    will    convey    a   message    to    everyone 
who  sees  them.     I  commend  you  for  one  of  the  most 
disinterested  and  artistic  pieces  of  real  religious  ad- 
vertising I  have  ever  seen — an  advertising  which  is 
for  things  true  and  high  and  not  for  any  church  or 
any  merely  temporary  thing. 

Would  it  be  too  much  trouble  for  you  to  let  me 
know  from  what  painting  the  poster  was  taken?  1 
feel  sure  I  have  seen  it,  or  something  very  similar 
to  it,  in  one  of  the  old  world  galleries.  I  wanted  to 
refer  in  my  sermon  next  Sunday  to  the  poster  and 
I  wanted  to  speak  of  the  original  painting  very 
briefly,  it  I  could  locate  it. 

Assuring    you   of   the    appreciation    of   the    officers 
and  people  of  the  church  of  which  I  am  pastor,  and 
of  my  personal  appreciation,  I  remain 
Yours  very  sincerely, 

R.   H.   Morris, 
Pastor  Presbyterian  Church. 


Philadelphia,   Pa. 
Philadelphia  Billposting  Company, 
814   Walnut   St. 
Gentlemen: — I   have   seen   several   of  your  posters 
depicting  "The  Birth  of  Christ,"  and   wish   through 
this  brief  note  to  thank  you  for  the  splendid  service 
that  you  are  thus  doing  for  the  community.    Nothing 
in  this  city  has  ever  been  done  along  that  line  equal 
to  it,  and  as  one  Interested  in  the  spread  of  Christ's 
Kingdom,    I   wish   to    express   my    appreciation,   and 
say,  "God  bless  you." 

Very  sincerely  yours, 

John  R.  Davies, 
Bethlehem  Presbyterian  Church. 


Minneapolis,  Minn. 
Mr.   M.   Breslauer, 

406  Eighth  Avenue,  So. 
My  Dear  Mr.  Breslauer: — On  behalf  of  the  Pro- 
Cathedral  festival  committee  I  wish  to  express  our 
thanks  for  the  generous  help  you  gave  us  in  ad- 
vertising the  concerts  given  by  the  Paulist  Choir 
of  Chicago  in  the  Pro-Cathedral  on  the  afternoon 
and   evening  of  Thanksgiving. 

We  appreciate  very  much  the  service  rendered 
on  this  occasion,  which  added  so  greatly  to  the 
success  of  the  undertaking. 

With  kindest  personal  regards  and  wishing  your- 
self and  family  the  compliments  of  the  season,  I  am 
Sincerely  yours, 

Thomas  E.  Cullen. 
Rector   of  the   Pro-Cathedral. 


Florence,  Ala. 
Harry  B.   Elmore, 

Tri-Cities  Billiiosting  Company. 
Dear  Sir: — Your  letter  calling  my  attention  to  the 
poster  depicting  the  birth  of  Christ  which  is  being 
displayed  on  Tennessee  street  came  duly  to  hand  and 
I  regret  that  pressure  of  duty  prevented  me  from 
acknowledging    its    receipt   sooner.     The    movement 


started  by  your  association  is  a  noble  one  and  it 
will  do  a  world  of  good.  The  only  way  to  elevate 
the  public  morals  is  to  instill  more  Christianity,  and 
this  can  be  done  best  by  placing  before  the  public 
the  life's  story  of  its  Founder,  especially  the  story 
of  His  incarnation. 

I    have    requested    Mr.    Camper    of    the    Florence 
Times  to  make  note  of  your  action  in  the  next  issue 
of  his  paper,  and  he  assured  me  that  he  would  do  so. 
Sincerely  yours, 

Maitrus  Herzog. 
Pastor,  St.  Joseph's  Church. 


Lawrence,  Mass. 
Mr.  Joseph  J.  Plynn, 

610   Bay  State  Building, 
Dear  Sir: — Permit  me  to  assure  you  of  my  gratifi- 
cation  in   the  effort  to   "contribute  to   the  Spiritual 
Uplift  of  Humanity"  by  displaying  posters  on   "The 
Nativity." 

Cordially  yours, 

Clabk  Carter, 
Lawrence  City  Mission. 

•  *     * 

Chattanooga,  Tenn. 
H.  E.  Stoops, 
City. 
My    Dear    Sir: — I    am    delighted    with    your    good 
move  in  advertising.    It  is  a  big  step  up. 

Have  not  seen  the  picture  yet,  but  hear  it  is  fine. 
Will  hunt  it  up. 

Good  success  and  a  pleasant  Christmas. 
Very  truly, 

J.  W.  Bachmax, 
Pastor  First  Presbyterian  Church. 

•  *     • 

Milwaukee,   Wis. 
Cream  City   Billposting  Company. 

Gentlemen: — I   desire   to   express   my  appreciation 
of  your  good  work  in  placing  posters  of  "The  Birth 
of    Christ"    in    conspicuous    places    throughout    the 
city.    This    appeal    to   the   eye   is   very    effective. 
Cordially  yours. 

Rev.  C.  H.  Beale, 
Pastor,  Grand  Ave.  Congregational  Church. 

*  *     * 

Altoona,  Pa. 
Editor  of  The  Poster, 

Official  Organ  of  the  Poster  Advertising  Company, 
Chicago,  111. 

Dear  Sir: — I  see  in  the  Northwestern.  Christian 
Advocate  of  December  31  the  excellent  work  that  the 
company  is  doing.  Here  is  my  approval  and  en- 
couragement, full  and  warm.  I  wish  you  would 
arrange  to  use  the  front  of  my  church,  which  Is 
more  eligibly  situated,  so  'far  as  the  passing  of  the 
largest  number  of  people  in  this  city  is  at  all  a 
standard,  than  any  other  church  in  Altoona.  I  did 
not  know  how  to  proceed  to  secure  the  "Christ  Child." 
You  can  use  the  front  or  the  corner,  which  would  be 
better  for  its  range.  I  hope  you  will  write  us  down 
for  such  religious  or  reform,  temperance,  civic, 
patriotic  or  biographical  posters. 

Cordially  yours, 

Horace  Lincoln  Jacobs. 

P.  S. — We  are  on  the  Electric  Belt  Line;  every 
car   stops  before  us — "safety."  J. 

*  *     * 

Lancaster,  Pa. 
Mr.  C.  A.  Yecker, 

Secretary  Poster  Adv.  Co., 
Lancaster,  Pa. 
My  Dear  Sir: — Your  letter  relative  to  the  posters 
depicting  the  birth  of  Christ  received  a  few  days 
ago.  I  had  just  read  of  them  in  the  morning  paper 
and  was  wondering  whether  Lancaster  would  have 
any  of  them.  This  Is  a  splendid  work  and  deserves 
grateful  recognition  on  the  part  of  the  churches  of 
the  city.  As  you  state  in  your  letter,  "they  stand 
as  a  silent  appeal  turning  the  minds   to  noble  and 


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EDUCATIONAL     POSTERS 


inspiring  tliouglits."  Tliey  are  silent  preachers, 
preacliing  sermons  to  many  men  and  women  who 
never  find  their  way  to  the  church.  You  may  not 
realize  and  never  will  know  how  much  good  has 
been   accomplished. 

As  one  of  the  pastors  of  the  city,  I  want  to  com- 
mend this  work  of  your  association. 

Wishing  you  a  Merry  Christmas  and  a  successful 
New  Year, 

Very  truly   yours, 

D.  G.  Glass. 

*  *     * 

Oakland,   Cal. 
Thos.  H.  B.  Varney, 
Oakland,    Cal. 
Dear  Sir: — Thanks  for  your  letter  regarding  "The 
Nativity"   posters.     It    is   a    fine    thing,   and    I    wish 
other    firms    and    corporations    felt    the    same    re- 
sponsibility    and     desire     to     aid     in     the     "uplift 
movement." 
May  God  bless  all  who  undertake  the  work. 
Very  cordially  yours, 

Clifton  Marcon, 
Rector,  Trinity  Church. 

*  *     * 

Manitowoc,   Wis. 
Mr.   Henry    WuUner, 
Manitowoc,  Wis. 

My  Dear  Sir: — Yours  relative  to  the  "Uplift  Move- 
ment for  the  Good  of  Humanity,"  in  connection 
with  the  Poster  advertising  interests  of  America,  is 
just  at  hand. 

I  hasten  to  express  high  appreciation  for  the  prac- 
tical manner  in  which  the  Association  is  demon- 
strating its  interest,  and  feel  confident  that  great 
good  will  result.  Such  contributions  for  the  ex- 
tension of  the  influence  of  the  Christ  among  men  for 
their  uplifting  is  deserving  of  commendation  from 
the  Christian  church. 

Assuring  you  of  sympathetic  and  heartfelt  in- 
terest in   the  project,   I  am 

Sincerely  yours, 

M.    S.    AXTELL, 

Pastor,  First  Presbyterian  Church. 

*  *     * 

Philadelphia,  Pa. 
Mr.  B.  W.  Robbins, 

President  American  Posting  Service, 
757  West  Jackson  Boulevard, 
Chicago,  Illinois. 
My  Dear  Sir: — I  am  delighted  to  learn  of  the  ad- 
mirable  design  you  are   carrying   out   in   portraying 
"The  Nativity"  upon  the  poster  boards  of  the  country. 
The  good  you  are  doing  through  it  cannot  be  fully 
estimated.    God  bless  you  in  your  effort. 
Very  sincerely  yours, 

Samuel  Fallows, 
President   and  Presiding  Bishop   General  Council   of 
the  Reformed  Episcopal  Church. 

*  *     * 

Oshkosh,  Wis. 
J.  E.  Williams, 
City. 

My  Dear  Sir: — I  sincerely  believe  that  with  your 
poster,  "The  Nativity,"  you  preached  a  Christmas 
sermon  to  more  people  in  this  city  of  Oshkosh,  and 
I  would  not  be  surprised  if  you  preached  it  more 
effectively,  than  we  pastors  did.  I  would  assure  you 
of  our  hearty  support  of  this  your  "uplift  movement." 
I  trust  that  future  posters  will  be  of  the  same  high 
character  and  with  the  same  strong  appeal.  I  will 
be  frank  enough  to  say  that  I  used  your  poster 
as  the  basis  of  one  of  my  sermons  during  the  holiday 
season. 

And  now  another  matter.  I  should  like  to  secure 
one  of  these  posters  and  have  it  mounted  on  cloth 
and  use  it  as  an  effective  background  for  our  Christ- 
mas exercises  next  year.  I  spoke  to  one  of  your 
workmen  posting  other  bills,  and  he  told  me  that 
all  the  posters  sent  to  you  had  been  put  up,  but  I 
thought  probably  you  could  give  me  the  address 
of  the  firm  printing  them,  so  that  I  might  purchase 


one  from  them.  1  do  not  like  to  wait  till  next  Christ- 
mas is  near,  as  by  that  time  these  posters  might 
no  longer  be  obtainable.  I  thank  you  therefore  for 
such  address  and  trust  I  may  be  able  to  obtain  a 
"Nativity"  poster.  I  enclose  a  stamped  envelope 
for  your  reply. 

Very  sincerely  yours, 

G.    E.    KUIILMAN.N, 

Pastor,  the  First  English  Lutheran   Church. 

*  *     * 

Chattanooga,  Tenn. 
My  Dear  Mr.  Stoops: — I  am  in  receipt  of  your  let- 
ter of  the  12th  inst.,  conveying  the  information  that 
a  great  poster  with  an  illumination  depicting  the 
birth  of  Christ  would  be  placed  at  certain  places  in 
the  city.  If  the  pictures  are  what  you  say  they  are 
from  an  artistic  standpoint,  I  cannot  see  but  what 
they  may  be  the  means  of  great  good,  particularly 
with  the  simple-minded  people,  and  the  poorer  classes 
who  have  little  opportunity  to  look  at  really  great 
and  inspirational  pictures  of  Christian  subjects.  Of 
course,  I  can  easily  see  how,  if  this  picture  is  of  a 
crude  type,  it  might  cheapen,  and  perhaps  seem  to 
commercialize  a  sacred  subject,  but  I  am  sure  if  it  is 
of  a  high  type  the  experiment  will  be  worth  while, 
and  I  find  in  this  step  taken  by  the  Posters'  Adver- 
tising Association  of  America,  without  any  apparent 
hope  of  monetary  gain,  one  of  the  signs  that  in  all  of 
the  ordinary  channels  of  our  modern  life,  the  spirit 
of  altruism,  of  brotherhood  and  helpfulness  are  find- 
ing expression. 
I  beg  to  remain. 

Yours  very  truly, 

B.  H.  Mteks, 
First  Methodist  Episcopal  Church. 

»     *     * 

Lancaster,  Pa. 
Lancaster  Poster  Adv.  Co., 
Lancaster,  Pa. 
Gentlemen: — May  I  convey  to  you  my  sincere 
gratitude  for  the  step  you  have  taken  in  bringing 
the  Christmas  story  before  the  public  through  your 
billposting  medium  in  the  "study  of  the  Nativity." 
While  no  one  can  measure  the  extent  of  good 
which  this  presentation  may  bring  to  the  commun- 
ity, I  am  sure  the  effect  will  be  far-reaching  and 
Christmas  will  have  a  larger  meaning  and  will  leave 
a  deeper  impression  on  the  public  through  your  co- 
operation with  those  who  know  the  value  of  the 
story  of  Christ  and  the  power  of  the  Spirit  in  hu- 
man life.  I  write  to  thank  you  for  what  you  have 
done. 

Yours, 

Gkorge  Silgle, 
Pastor,  Emmanuel  Lutheran  Church. 

*  *     * 

Grand  Haven,  Mich. 
Mr.  Peter  P.  Steketee, 
Muskegon,  Mich. 
Dear  Sir: — You  are  to  be  congratulated  upon  the 
noble    work    inaugurated    by    your    company.      The 
posters  placed  in  Grand  Haven  have  been  the  cause 
of  much  favorable  comment.     It  indeed  is  a  most  in- 
spiring   subject    for    this    season    of    the    year.      I 
am    heartily    in    favor   of   the    continuation   of   such 
timely   subjects,   and   I  am   sure  that  the  good  com- 
ing  from   such   posters   will   redound   to   your   satis- 
faction   a   hundredfold.      May    continued    success   be 
yours. 

Respectfully, 

Rev.  D.  Hyland, 

St.  Patrick's  Church. 
»     »     « 

Detroit,  Mich. 
The  Poster  Advertising  Company, 
Chicago,   111. 
Gentlemen: — As  per  your  letter  of  December  16,  I 
took  the  matter  up  with  Messrs.  Walker  &  Co.,  rela- 
tive to  the  poster,  and  secured  it.     I  wish  to  thank 
you   for   your   attention   to   the  matter  and   also   for 
the   poster,  which  fiilfilled  the  purpose  for  which   I 


(41) 


EDUCATIONAL     POSTERS 


•wanted  it.  I  mounted  it  on  heavy  tag  board,  and  it 
now  hangs  in  the  Boulevard  Congregational  Church 
of  Detroit,  Mich. 

Wishing  you  a  Merry  Christmas  and  a  Happy  New 
Year,  I  am 

Yours  truly. 

Chas.  E.  Webtz. 
*     *     * 

Oakland.  Cal. 
Thomas  H.  B.  Varney. 

Sir: — Will  you  please  let  me  know  where  I  can 
get  one  of  those  "Christmas"  pictures,  such  as  you 
have  on  your  billboards? 

I  will  be  ever  so  much  obliged,  if  you  will  do  so, 
as   I   want   it   to   illustrate   my   Christmas   story,   for 
my  Sunday-school  class,  next  Sunday. 
Thanking  you  in  advance,  I  am. 
Yours  truly, 
(Signed)    A.  Maude  Hunt, 
Supt.  Primary  Dept.  First  Presbyterian  S.  S. 


Kalamazoo,   Mich. 
Mr.  B.  A.  Bush, 

Kalamazoo,  Mich. 
Dear  Sir: — I  have  seen  the  beautiful  poster  pic- 
ture of  "The  Birth  of  Christ."  I  want  to  express 
my  appreciation  of  this  contribution  to  the  uplift 
of  humanity,  and  this  recognition  of  the  spirit  of 
the  season  from  the  Poster  Advertising  Association. 
A  Merry  Christmas  to  you. 

Sincerely, 

Geohge  A.  Brown, 
Pastor  East  Avenue  M.  E.  Church. 


Topeka,  Kan. 

Crawford    Poster   Advertising   Service, 
Topeka,  Kan. 
Dear   Sirs: — I    want   at   once  to   say   how   much   I 
appreciate  your  Christmas  gift  to  the  public   of  the 
space  and  splendid  copy  of  "The  Nativity,"  which  I 
first  saw  yesterday  at  8th  and  Van  Buren  streets. 

There  is  no  telling  where  and  how  far  this  good 
deed  will  cast  its  influence  for  good.  May  there 
come  back  to  you,  and  all  having  a  hand  in  it,  many 
added  Joys  and  memories  of  the  Christmas  tide. 

With  best  wishes  for  you  and  yours  this  happy 
season,  believe  me. 

Sincerely  and  cordially, 

M.  F.  Troxell, 
First  English  Evangelical  Lutheran  Church. 

*  *     * 

Paterson,  N.  J. 
Mr.    D.   W.    Sprague. 
Manager, 

5  Ramapo  Ave.. 
Paterson,  N.  J. 
Dear    Sir: — On    Monday    morning    I    stood    at    the 
Erie  Station  and  looked  for  some  time  at  the  poster 
masterpiece,  wondering  who  had  placed   it  there. 

I  want  to  express  my  hearty  appreciation  of  the 
splendid  contribution  by  the  Poster  Advertising  Com- 
pany to  an  "uplift  movement  for  the  good  of  hu- 
manity." It  is  bound  to  do  great  good.  Again  I 
want  to  congratulate  you  upon  the  first  step  in  this 
important    movement. 

Yours  sincerely. 

P.   J.   Mills, 
Madison  Avenue  Presbyterian  Church. 

*  *     * 

Philadelphia,  Pa. 
The  Philadelphia  Billposting  Company. 

Gentlemen: — Your  movement  will  probably  do 
more  good  in  the  community  than  you  yourselves 
Imagine. 

Foreigners  who  come  here  from  any  country 
(Great  Britain  only  excepted)  miss  public  recog- 
nitions of  religion.  The  Russian  misses  his  icon; 
Roman  Catholic  French.  Germans.  Hungarians,  etc. 
miss  their  images  of  "The  Blessed  Virgin."  Uncon- 
sciously,  or  sub-consciously,  these  people  miss  some 


open,  public  signs  of  great  religious  truths.  Many  a 
prayer  will  be  secretly  put  up  at  your  pictures  of 
"The  Nativity."  I  am  glad,  too,  that  business  peo- 
ple, rather  than  churches,  are  doing  this.  They 
have  a  firm  hand. 
With  best  wishes, 

Yours, 

C.   G.  CUKRIE. 

*  *     * 

Galveston,  Tex. 
J.  E.  Howard, 

City   Billposter. 

1921   PostoflSce   St., 
Galveston,  Tex. 
Dear    Sir:— The    Broadway    Baptist    Church,    35th 
and   Broadway,  by  unanimous  vote,  gives  expression 
of  their   hearty  appreciation   for  the  noble   work  of 
your  association   in   its  "Uplift  Movement"   and   pre- 
senting   to    the    public    at    large    "The    Nativity,"    a 
beautiful  masterpiece  of  art  to  that  effect. 
By  order  of  the  Church. 

J.  H.  Meyers,  Chief  Clerk. 

*  *     * 

Sheridan,   Wyo. 
Mr.  L.  O.  Jeffers, 

City. 
Dear  Sir: — The  matter  meets  with  my  hearty  ap- 
proval and  cordial  sympathy.  I  feel  that  it  should 
do  a  large  amount  of  good.  The  "uplift  movement 
for  the  good  of  humanity"  is  certainly  timely  and  is 
in  the  right  direction.  Anything  that  I  may  be  able 
to  do  to  assist  will  be  gladly  done. 
Very  sincerely  yours, 

John  H.  Andrews, 
First  Congregational  Church. 
«     *     * 

St.  Louis,   Mo. 
St.  Louis  Poster  Adv.  Co., 
St.  Louis,  Mo. 
Gentlemen: — I   certainly  want  to  congratulate  you 
men  most  heartily  upon  your  plan  to  inaugurate  an 
"uplift  movement  for  the  good  of  humanity"   in  the 
posters  you  are  to  use  during  the  Christmas  season. 
I  shall  take  pleasure  in  calling  the  attention  of  my 
people    to    this    strong    agency    for    reminding    the 
world  of  its  Christ. 

Yours  truly, 

Arthur  Lee  Odell, 
Pastor,  Kingshighway  Presbyterian  Church. 

*  *     * 

Grand  Junction,  Colo. 
The  Haskell  Advertising  Company. 

Dear  Sirs:  —  I  want  to  tell  you  how  much  I  ap- 
preciate the  "uplift  movement  for  the  good  of  hu- 
manity" inaugurated  by  the  Poster  Advertising  As- 
socation.  I  have  studied  the  masterpiece,  "The  Na- 
tivity." you  have  displayed  at  the  corner  of  Main 
and  Sixth.  The  more  I  see  it  the  more  it  grips  me 
and  the  more  deeply  I  am  impressed  with  the  great 
possibilities  for  pood  in  the  plan  of  work  you  have 
undertaken.  I  have  directed  a  great  number  of 
people   to   see    It    in   the  past  two  weeks. 

As  one  of  the  pastors  of  the  city  interested  in 
everything  that  tends  to  better  and  bless,  ennoble 
and  uplift  our  \)eople.  I  say  Godspeed  to  you  in  this 
good  work  and  you  may  count  on  my  support  and 
assistance  in  any  way  I  may  he  able  to  render. 
Sincerely, 

D.  Luther  Edwards, 
Pastor,    First    Presbyterian    Church. 

*  *     * 

Milwaukee.   Wis. 
Cream    City    Billposting   Company. 
Milwaukee,  Wis. 
Gentlemen: — Yours    of    the     10th     inst.     received. 
Even  before  its  announcement  reached  me.  I  had  the 
good    fortune    to   see    one    of    the   first    posters    that 
had  been  put  up,  with  the  wonderful  picture  of  "The 
Nativity,"  and   as   1   noted  its  attractiveness  and   in- 
fluence tipon  the  people  who  stopped  to  look  at  it,  I 
hoped  that  I  might  learn  what  person  or  persons  were 


(42) 


1'.  n  IT  C  A  T  I  O  N  A  L     P  O  S  T  V.  R  S 


responsible  for  so  beautiful  a  thought  and  deed,  that 
I  might  Join  in  the  appreciation  and  gratitude  which 
Christian  men  and  women  everyw'here  must  feel  for 
so  noble,  so  timely,  so  tasteful  and  so  devout  a  part 
in  the  spiritual  uplift  of  humanity  in  the  name  of 
Christ.  I  wish,  accordingly,  that  you  may  do  me 
the  favor  of  forwarding  this  letter  to  whatever  party 
or  parties  in  the  Poster  Advertising  Association, 
Inc.,  they  may  be  to  whom  we  are  indebted  for  this 
beautiful  form  of  participation  in  spreading  the 
Christmas  message  throughout  our  land. 

May  I  add  that  this  picture,  with  the  spirit  that 
underlies  its  wide  distribution  and  the  influence  at 
which  it  aims,  has  so  impressed  me  that  I  shall  make 
it  the  theme  of  our  next  Sunday  evening  sermon, 
at  which  time  we  shall  distribute  to  our  congregation 
little  photographic  copies  of  the  picture,  which  I 
have  had  made  for  the  purpose. 

Please  believe  me,  in  more  appreciation  than  words 
may  easily  express. 

Respectfully, 

P.vui.  S.  Jenkins, 
Immanuel  Presbyterian  Church. 

Huntingdon.  Pa. 
Mr.  J.   Frank   Colgate. 
Huntingdon,  Pa. 

Dear  Sir: — I  wish  to  express  my  appreciation  of 
the  two  large  lithographs  you  have  recently  posted 
in  our  community.  I  refer  to  that  of  The  Nativity 
with  the  legend,  "Ask  Your  S.  S.  Teacher  to  Tell 
You  the  Story,"  and  that  of  "The  Life  of  Gen.  U.  S. 
Grant,"  entitled  "What  One  Poor  Boy  Accomplished." 

These  pictures  certainly  indicate  that  the  senti- 
ment is  growing  which  requires  that  good  as  well 
as  gain   should  be  an  object   of  all   worthy  projects. 

Altruism,  or  that  which  we  sometimes  call  the 
"Christmas  spirit,"  mutual  encouragement  and  the 
setting  forth  of  high  ideals  in  human  society,  is 
extremely  important,  and  the  picture  is  one  of  the 
most  effective  means  in  either  helping  or  hindering 
right  aspirations  and  worthy  standards  of  character. 
Very    sincerely    yours. 

F.    R.    \V.\GNER, 

St.  James   Lutheran  Church. 

*  *     * 

Minneapolis,  Minn. 
Mr.  M.  Breslauer, 

Minneapolis,  Minn. 
My  Dear  Sir: — The  appearance  of  the  second 
sermon-poster  leads  me  to  send  you  this  line  to  say 
how  much  I  appreciate  this  good  act  on  the  part 
of  yourself  and  others  in  the  billboard  business. 
As  one  who  is  officially  interested  in  the  boys  of 
Minneapolis,  I  am  especially  glad  to  have  them 
given  the  encouragement  and  inspiration  which  must 
be  suggested  to  any  thoughtful  lad  who  looks  at  the 
Grant  poster. 

Without  undertaking  to  surmise  the  reasons  which 
lie   back   of  this   new   departure   in   the   use   of   bill- 
boards, our  citizens  ought  to  recognize  it  as  a  fine 
bit  of   public   service:    and   I   think   they   do. 
Sincerely  yours, 

Edw.mjI)  p.  W,\tTF.. 
Judge,  District  Court. 

*  *     * 

Cleveland,   O. 
The  Bryan   Company. 

2120  East  Nineteenth  Street. 
Cleveland,   O. 

Gentlemen: — Replying  to  your  circular  lett-r  of 
December  1,  calling  our  attention  to  the  picture 
of  "The  Nativity,"  which  the  Poster  Advertising 
Association  has  placed  upon  the  billboards  of  this 
city,  we  beg  to  felicitate  you  and  the  association 
upon  your  very  happy  thought  in  thus  spreading 
before  the  eyes  of  the  public  what  ought  to  prove 
to  be  an  incentive  to  high  thoughts  and  a  real 
Christmas   spirit. 

We  believe  that  all  corporations,  associations 
and  organizations  of  every  kind  should  be,  and  we 
are    optimistic    enough    to    believe    will   be,    engaged 


in  "uplifting  movements  for  the  good  of  humanity," 
and  we  are  glad  especially  that  you  have  selected 
for  this  initial  effort  that  which  is  the  very  foun- 
dation  truth   from   which   all   uplift   must   proceed. 

We  thank  you  for  calling  our  attention  to  this 
work  of  art,  which  it  certainly  is,  and  are  glad 
ourselvs  to  call  the  attention  of  others  to  it.  We 
remain, 

Very    truly    yours, 

L.  Pewsmitii. 
Pastor,   The   Old   Stone   Church. 

*  *     * 

North  Haven.  Conn. 
John   H.   Logeman: 

Dear  Sir:  Poster  arrived  in  good  order.  It  is 
much  finer  than  we  looked  for. 

We  find  the  length  will  knock  us  out  tor  a  "back 
scene."  but  there  is  a  large  space  over  the  prosce- 
nium where  it  will  go  nicely  and  be  visible  at  all 
times  to  audiences  in  hall.  We  thank  you  for  your 
courtesy   and   the   poster. 

Truly, 

SiiEi.Dox  B.  Thorpe. 

*  *     * 

Borough   of   Richmond. 
Messrs.   Dunn    Brothers, 

Tompkinsville,  N.  Y. 
Dear  Sirs: — Permit  me  to  express  to  you,  in  the 
name  of  the  teachers  and  pupils  of  this  school,  my 
appreciation  of  the  refined  and  artistic  character 
of  the  posters  which  have  appeared  on  the  bill- 
board opposite  Public  School  15  during  the  last 
few  months.  And  now  that  there  has  appeared  a 
design  so  inspiring  to  the  young  people,  so  free 
from  commercialism,  so  uplifting  and  instructive, 
I  feel  that  it  is  but  due  to  you  to  thank  you  most 
heartily  for  your  contribution  to  the  educative  in- 
fluences which  ought  to  surround  our  young  people. 
Very   truly   yours, 

M.\I!Y   M.  Coxw.w. 
Principal    of    Public    School    No.    15. 


Newark,  N.  J. 
Mr.  T.   F.  J.  Kelley, 

Newark  Poster  Adv.  Co.,  City. 
My  Dear  Mr.  Kelley: — I  have  just  read  with  unusual 
delight  the  letter  touching  the  matter  of  tlie  proposed 
Christmas  display  in  the  interest  of  an  "uplift  move- 
ment." Not  only  will  the  display  of  such  a  picture 
as  you  suggest  do  incalculable  good,  but  the  quite 
unusual  source  of  such  a  display  will  have  a  greater 
influence  for  good  than  if  the  churches,  for  instance, 
had  fathered  such  a  movement.  Your  hearts  are 
certainly  in  the  right  place,  and  I  personally  wish 
everyone  having  anything  to  do  with  the  affair  the 
very  choicest  gifts  of  the  Heavenly  Father.  Whom 
they  are  trying  to  honor.  I  sincerely  congratulate 
you. 

Cordially, 

Rev.  T.  AiKU  Mofk.vt. 
Minister,  the  First  Congregational  Tube  Memorial 

Church. 

*  *     * 

South  Bethlehem.  Pa. 
Bethlehem  Poster  Adv.  Co.: — I  am  just  in  receipt 
of  your  letter,  and  I  wish  to  manifest  my  great 
pleasure  in  your  undertaking.  I  had  already  seen 
your  work,  and  I  was  greatly  delighted  with  it.  I 
wish  you  every  success  and  that  you  may  have  a 
prosperous  New  Year. 

Yours   sincerely, 

H.  J.  McGettigax. 
Holy    Infancy    Rectory. 

*  *     * 

Newark,  N.  J. 
Newark  Poster  Adv.  Co. 

Gentlemen: — Enclosed  please  find  receipt  for 
thirty   dollars   for  rent  of   house  at   Harrison,   N.  J. 

I  improve  this  opportunity  to  thank  the  Associa- 
tion of  which  your  company  is  a  member  for  the 
great  pleasure  so  many  have  expressed  in  the  beau- 


(4.3) 


EDUCATIONAL     POSTERS 


tiful  manner  in  which  you  have  expressed  upon  your 
billboards  the  sacred  spirit  of  Christmas  and  the 
patriotic  sentiment  and  the  encouragement  in  your 
beautiful   picture   of   General   Grant. 

I  note  that  resolutions  have  been  passed  commend- 
ing your  work  in  the  West,  and  I  think  it  is  richly 
deserved. 

Yours    very   truly, 
Newark    Realty    Company, 
Theo.  M.  Timms,  Assistant  Secretary. 


*     *     * 


Duluth,  Minn. 
Mr.  C.  A.  Marshall,  Pres., 
U.  S.  Display  Adv.  Co., 
Duluth,   Minn. 
Dear   Mr.    Marshall: — I    want    to    express    my    ap- 
preciation,  as   a  citizen  of  Duluth,   in   the   beautiful 
pictures   which   you   are   displaying   on   some   of  the 
billboards.     Certainly   these   excellent   religious   and 
patriotic    pictures    will    be    greatly    appreciated    by 
multitudes  of  people. 

Very  sincerely  yours, 

B.  C.  Wade. 
General  Secretary,  Y.  M.  C.  A.  of  Duluth. 
*     *     * 

Cleveland,   O. 
The    Bryan    Company, 

2120  East  Nineteenth  Street, 
City. 
Dear  Sirs: — I  am  greatly  interested  in  the  letter 
received  from  you  on  Saturday  telling  of  your  "up- 
lift movement  for  the  good  of  humanity."  I  am  sure 
that  the  people  in  general  will  greatly  appreciate  this 
special  piece  of  work  you  are  doing  at  this  time 
of   the   year. 

It  is  to  me  a  fresh  expression  of  what  I  have 
come  to  believe  to  be  a  new  spirit  dominating  our 
modern  business,  and  I  want  to  express  my  deep 
appreciation    of    it. 

Thanking  you   for   the   privilege   of  hearing  about 
this   work  direct  from  you,   I   am. 
Yours   very   truly, 

A.  A.  Shaw. 
Pastor,  East  End  Baptist  Church. 

*  *     * 

Cleveland,   O. 
Mr.   Charles  F.   Bryan,  Secy., 
Bryan    Advertising    Co., 

2120  East  Nineteenth  Street. 
My  Dear  Mr.  Bryan: — Was  very  glad  to  receive 
your  announcement  of  the  plans  of  the  Bryan  Ad- 
vertising Co.  Am  very  sure  that  the  churches  of 
the  city,  and  indeed  of  the  country,  will  greatly  ap- 
preciate and  profit  by  such  an  unselfish  program 
as  you  have  outlined. 

It  will  set  a  new  stamp  on  the  community,  help- 
ing every  man  to  feel  how  the  best  things  in  life 
relate  to  this  most  significant  event  in  historv, 
the   birth   of   Christ. 

Most  sincerely  yours, 

H.   N.   Dascomb, 
Minister,  First  Congregational  Church. 

*  *     * 

Oklahoma  City,  Okla. 
The  Poster  Advertising  Association. 
Chicago,  111. 
Gentlemen: — The     Kindergarten     Council,     which 
comprises   a  body   of  women   interested   in   all   edu- 
cational   advances,   wishes   to   express,   through   this 
letter,  its  approval  and  appreciation  of  recent  work 
done  in  our  city  by   the  educational  department  of 
the    Billposters'   Association,    in    placing    the    educa- 
tional pictures  on  the  billboards. 

Respectfully  yours, 

Lduisk  West,  Secretary. 

*  *     * 

Fan  Claire,  Wis. 
My  Dear  Mr.  Stussy: — Your  letter  announcing  the 
novel  and  praiseworthy  puriroso  of  the  poster  adver- 
tising interests  of  America  to  inaugurate  an   "uplift 
movem.ont  fcr  the  good  of  humanity"  was  received 


this  morning.  I  believe  the  effort  will  be  productive 
of  untold  good.  The  Poster  Association  of  America 
wields  a  tremendous  influence  upon  the  public  mind 
and  particularly  that  of  the  young  for  good  or  ill. 
It  is  surely  most  refreshing  in  this  day  when  there 
seems  to  prevail  a  general  disregard  of  morality  and 
religion  to  behold  your  organization  devoting  time 
and  talent  and  money  to  the  reverent  proclamation 
of  the  fundamental  truth  of  Christianity,  namely,  the 
birth  of  the  world's  Redeemer.  I  trust  it  will  per- 
severe in  its  laudable  undertakings  and  receive  the 
hearty  approval  which  it  deserves. 

Permit  me  to  say,  Karl,  that  I  believe  that  of  all 
the  members  of  your  association  there  is  no  one  more 
eager  than  yourself  to  carry  out  this  splendid  project. 

Wishing  you  every  success  and  the  blessing  of 
the  coming  holidays.  I  am. 

Sincerely  yours, 

Arthur  B.  C.  Dunne, 
Rector,    St.    Patrick's    Church. 

*  *     * 

Newark,  N.  J. 
Mr.  T.  F.  J.  Kelly, 

Newark  Billposting  Co. 
Dear  Sir: — Yours   of  December   13   inst.   at   hand. 
Your  idea  is  a  splendid   one.     It  has  in  it  another 
mark  of  practical  Christianity. 

All  right  thinking  people  should  be  grateful  to  you 
and  the  company  for  this  thoughtful,  helpful  and  co- 
operative work. 

I  extend  to  you  my  congratulations  for  having 
the  vision  to  see  the  opportunity  and  my  sincere 
thanks  for  doing  it. 

Heartily  yours, 

George  G.  Vogel, 
Pastor,  Centenary  Methodist  Episcopal  Church. 

*  *     + 

Harrisburg,  Pa. 
Mr.   H.   R.   I>ong,   City. 

My  Dear  Sir: — I  note  with  special  interest  your 
letter  relative  to  the  proposed  "pictorial  effect  of 
poster"  is  designed  to  inaugurate  an  "uplift  move 
ment  for  the  good  of  humanity." 

It  is  a  most  worthy  movement  and  1  hope  it  will 
be  carefully  guarded.  You  have  a  great  opportunity 
and  I  am  glad  you  expect  to  use  it  henceforth  for 
God  and  man. 

Sincerely, 

S.  W.  Herman, 
Pastor,  Zion  Lutheran  Church. 

*  «     * 

Washington,   D.   C. 
Brooklyn    Poster   Adv.    Company, 

Dear  Sirs: — Your  note  of  December  4  has  been 
forwarded   to   me   at   my   present  address. 

I  appreciate  your  desire  to  insfugurate  an  "Uplift 
movement  for  the  good  of  humanity,"  and  I  desire 
to  commend  your  attempt  to  bring  the  Christ  thought 
more  into  the  minds  of  the  people  at  this  special 
season. 

Sincerely, 

Alfred  E.  Barrows, 
Eastern   Presbyterian   Church. 

*  *     * 

Hamilton.   Ohio. 
.Mr.  W.  M.  Goodwin, 
llaniilton.   Ohio. 

My  Dear  Mr.  Goodwin: — I  have  noticed  with  in- 
terest and  approval  the  posters  you  are  displaying 
headed  "Questions"  and  signed  "Association  for  the 
Improvement  of  Industrial   Conditions." 

I  do  not  know  who  your  client  may  be,  but  I  want 
to  congratulate  you  on  getting  such  sound  matter 
before  the  people  of  Hamilton  in  a  striking  way.  It 
has  long  been  my  opinion  that  the  best  thing  that 
could  happen  to  American  business  would  be  the 
absolute  cessation  of  regulative  and  restrictive  legf- 
islalion.  for  a  time,  at  least. 

Certainly  such  iiosters  as  you  are  showing  will 
cause  those  who  unthinkingly  encourage  every  at- 
tack on  business  to  realize  that  the  welfare  of  our 


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EDUCATIONAL     POSTERS 


productive  business  enterprises  and  the  prosperity 
of  the  wage-earner  are  inseparably  bound  together, 
and  that_you  cannot  harass  the  country's  productive 
and  distributing  agencies  without  detriment  to  those 
whose  capital  consists  only  of  their  strength  and 
skill. 

I  hope  and  believe  that  educational  work  such 
as  this  will  be  productive  of  a  saner  vision  among 
our  people. 

Very   truly   yours, 

C.  R.  Greer, 
Secretary,  Chamber  of  Commerce. 

*  *     * 

Lawrence,  Mass. 
Mr.  Joseph  J.  Flynn, 
Lawrence.   Mass. 
My   Dear  Friend  .Joe: — While  in   Philadelphia  last 
week  I   heard  what  the  Poster  Advertising  Associa- 
tion intended  doing  at  Christmas  time.     I  thought  it 
was   a   local   idea,   but    am    delighted    to   learn   it   is 
national.     It  is  a  beautiful  Christian  idea,  emanating 
from    correct    religious    sentiment.      I    know    it    will 
accomplsh    the    end    in    view. 

Thanking  you  for  your  kindness  of  the  12th,  I  am. 
Your  sincere  friend, 

H.   T.   Rkc-vn.   O.   S.   a., 
Augustinian  Fathers.     St.  Laurence's  Church. 

*  *     * 

Lynn,  Mass. 
Donnelly    Advertising    Co., 

97  Warrenton  Street, 
Boston,  Mass. 
Gentlemen: — For  some  time  past  I  have  been 
wondering  who  was  responsible  for  the  posting  of 
the  Nativity  and  Grant  pictures  on  the  various  bill- 
boards. From  the  New  York  Times  I  recently 
learned  that  this  is  in  accordance  with  the  plan 
of  the  Poster  Advertising  Association,  and  that 
the    posting   of   these   pictures    is   nation   wide. 

Permit  me  to  express  my  sincere  admiration  of 
the  idea.  The  amount  of  good  you  are  doing,  par- 
ticularly in  influencing  boys  and  girls,  is  beyond 
measure.  Men  and  women  also  have  been  favor- 
ably impressed,  and  the  fact  that  a  careful  search 
fails  to  disclose  the  trade-mark  of  any  well-known 
commodities  serves  to  cause  much  comment  and 
to    deepen    this    impression. 

So  many  others  have  been  found  who  shared  my 
feelings  of  grateful  surprise  that  I  am  taking  this 
occasion    to   say,    "Thank   you!" 

Yours  very  truly, 

(Signed)     H-\rry  M.  Trijimes. 

*  *     * 

Philadelphia,    Pa. 
Mr.   .John    L.    Logeman. 

Secretary,    National    Billposting   Co., 
1620    Steger    Building, 
Chicago,    111. 
Dear    Sir: — I    have    pleasure    in    reporting    to    you 
that    at    a    meeting    of    this    association    held    last 
evening    the    following    resolution    was    unanimously 
adopted: 

'"That  this  association  commends  the  National 
Billposters'  Association  for  the  display  made  by 
them,  at  great  expense,  through  the  country  dur- 
ing December  last  in  emphasizing  the  religious 
meaning  of  Christmas  and   its  observance. 

I  was   instructed   to  send   a  copy  of  this  to  your 
organization,    with    our    best    wishes    for   your    suc- 
cessful  campaign   along  these   lines. 
Yours   truly, 

P.  R.  Perkins,  Secretary. 

*  *     * 

Boston,  Mass. 
Mr.   E.   C.   Donnelly, 

97  Warrenton   Street, 

Boston,    Mass. 

Dear   Sir: — I   have  not  yet   thanked  you  for  your 

communication     calling     attention     to     the     "Uplift 

Movement"    in    outdoor    advertising,    and    especially 

to    the    Christmas    poster.      I    had    seen    the    poster 


in  a  number  of  the  towns  to  the  north  of  Boston, 
and  wondered  what  its  motive  was  and  who  was 
paying  the  bills.  Your  explanation,  therefore,  an- 
swered the  questions  in  which  I  was  greatly  inter- 
ested. 

I  confess  myself  but  a  poor  friend  of  outdoor 
advertising,   as   it   is   usually   carried   on,   but,   it   we 

I  am  really  grateful  for  the  use  of  the  billboards 
in  the  interest  of  uplift,  and  want  to  say  that 
I  think  your  poster  must  have  done  a  great  deal 
of   good. 

Faithfully  yours, 

J-\ME.s  AiiSTiN  Richards. 

*  *     * 

Dowagiac,    Mich. 
Mr.   W.    M.    Sawyer. 

Dear  Sir: — Will  you  kindly  express  to  the  Bill- 
board Association  our  appreciation  of  the  educa- 
tional pictures  which  they  have  posted  on  the 
boards? 

Respectfully, 

Mabel  Lee  Jones, 
Chairman,   Civic   Com.  of  the  Nineteenth   Century 
Club. 

*  4i  * 

Beloit,  Wis. 

My  Dear  Mr.  Wilson: — I  wish  to  express  to  you  a 
word  of  appreciation  for  the  beautiful  religious  pic- 
tures you  had  on  your  billboards  this  winter  and 
spring. 

The  picture  of  "The  Nativity"  and  also  the  Easter 
picture  were  in  harmony  with  the  spirit  of  the  sea- 
sons. Then  I  should  mention  Gen.  Grant's  picture. 
These  three  should  lead  the  thoughts  of  our  people 
to  the  great  principles  and  to  life,  viz.,  religion  and 
patriotism. 

I  believe,  too,  that  none  of  the  pictures  were 
marred,  in  any  way,  by  vandal  hands,  at  least  I  did 
not  notice  such  dishonor.  Accept  these  few  words 
of  appreciation  from  your  friend. 

E.    J.    EVAKS, 

Rector  of  St.  Paul's  Episcopal  Church. 

*  *     * 

San  Antonio,  Tex. 
San  Antonio  Poster  Advertising  Company. 

Gentlemen; — At  a  regular  meeting  of  the  Min- 
isterial Union  recently,  I  was  instructed,  as  Secre- 
tary of  the  Union,  to  write  to  you  a  letter  expressive 
of  our  appreciation  of  the  good  work  you  are  doing 
in  placing  pictures,  both  beautiful  and  elevating,  in 
different  places  in  the  city,  as  well  as  the  other 
means  you  are  using  for  the  uplift  of  mankind. 

We  thank  you  heartily  for  the  good  work  and  wish 
you  Godspeed  In  all  the  good  work  you  may  do. 
Very  sincerely  yours, 

(Signed)   C.  E.  McSte.avick, 
Secretary  Ministerial  Union. 

*  *     * 

Honolulu,  Hawaii. 
Mr.  Charles  R.  Frazier, 

Pioneer  Advertising  Co.,  Honolulu,  T.  H. 

Dear  Sir: — I  wish  to  express  my  very  great  ap- 
preciation of  the  beautiful  and  inspiring  pictures 
which  you  have  at  various  times  of  late  posted  upon 
your  billboards.  Particularly  effective  is  the  one 
which  has  .iust  appeared,  representing  parents  tak- 
ing their  children  with  them  to  church.  Someone 
has  certainly  given  much  thought  to  this  picture  and 
the  churches,  I  am  sure,  are  very  grateful  for  the 
timely  suggestion  which  it  makes. 

The  subject  is  peculiarly  appropriate  to  the  season, 
as  the  first  Sunday  in  June  is  quite  generally  ob- 
served in  the  churches  as  "Children's  Day."  And, 
coming  as  it  does,  at  the  conclusion  of  our  united 
Go-to-Church  campaign,  it  supplements  most  effec- 
tively the  newspaper  advertising  which  the  churcjies 
have  been  using  during  the  recent  months. 

And  may  I,  in  this  connection,  commend  the  gen- 
eral attractiveness  of  your  billboards?  I  do  not  see 
how  anyone  in  Honolulu  can  any  longer  find  fault 
with  billboards.     Personally,  I  think  Honolulu  is  to 


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EDUCATIONAL     POSTERS 


be  congratulated  that  the  business  is  in  the  hands 
of  a  company  that  seeks  so  consistently,  as  your 
company  evidently  does,  to  avoid  all  objectionable 
features. 

Again  thanking  you  for  these  splendid  educational 
posters  which  you  have  been  publishing,  I  am, 
Yours  respectfully, 

(Signed)   A.  A.  Ebersole, 
Central  Union  Church. 

*  *     * 

Denver,  Colo. 
Editor,  The  Poster. 

By  this  mail  I  am  sending  you  a  photograph  of 
the  Easter  poster  put  up  in  Boulder,  Colo. 

When  the  posters  arrived,  Mr.  T.  J.  Dugard,  our 
agent  in  Boulder,  had  some  of  the  ministers  come  to 
his  office,  and  they  saw  the  poster  laid  out  on  the 
floor.  The  Rev.  H.  J.  Forrester,  pastor  of  the  First 
Methodist  Church  of  Boulder,  was  so  much  taken  up 
with  the  poster  that  he  wanted  one  inside  of  the 
church,  or  right  against  it,  so  our  Mr.  Dugard  put 
up  a  special  board  against  the  side  of  the  church, 
and  the  above  photograph  was  taken  after  all  the 
people  were  in,  as  this  photograph  was  taken  Sunday 
morning. 

The  First  Methodist  Church  is  one  of  the  largest 
and  most  substantial  churches  in  Boulder,  located  at 
the  corner  of  14th  and  Spruce  streets.  The  ministers 
of  all  the  different  churches  spoke  about  the  posters 
during  the  Easter  morning  services.  The  board  is 
to  stay  up  at  the  church,  as  the  Rev.  H.  J.  Forrester 
would  like  to  have  it  stay  as  long  as  the  poster  will 
stay  good.  This  is  one  of  the  most  prominent  resi- 
dential corners  in  Boulder. 

No  doubt  you  have  received  the  clippings  from  the 
Boulder  newspapers  in  regard  to  the  Easter  posters, 
and  hoping  you  will  find  a  place  for  this  in  The 
Poster,  I  beg  to  remain. 

Yours  very  truly, 

J.\S.  A.   CURR.\N, 

The  Curran  Company. 

*  *     * 

Fresno,  Cal. 
Mr.  D.  S.  Lisberger.  Pres., 

Wm.  G.  Fahy  Company,  San  Francisco,  Cal. 

My  Dear  Mr.  Lisberger: — Permit  me  to  take  this 
opportunity  of  expressing  the  appreciation  of  the 
Fresno  Y.  M.  C.  A.  for  your  kindness  in  mounting 
and  framing  that  magnificent  Easter  poster  issued  by 
the  "Educational  and  Uplift  Committee"  of  the  Poster 
Advertising  Association. 

The  poster  has  been  admired  by  hundreds  of  our 
own  members  and  by  many  other  hundreds  who  have 
come  into  our  building  for  the  express  purpose  of 
viewing  the  picture. 

I  have  publicly  mentioned  it  in  several  of  our  large 
meetings,  calling  the  attention  of  those  present  to 
the  fact  that  both  your  company  and  the  Poster  As- 
sociation were  desirous  of  using  your  valuable  adver- 
tising medium  for  the  good  of  the  community  in 
which  you  operated. 

Thanking  you  again,  I  am. 

Sincerely  yours, 

W.    D.    E.VSTMAX. 

General  Secretary. 

*  *     * 

Beaumont,  Tex. 
Holland  Advertising  Service, 
Beaumont,  Tex. 

Dear  Sirs: — We  have  noted  with  great  pride  and 
gratitude  the  results  of  your  "uplift  movement  for 
the  good  of  humanity"  here  in  our  city.  Of  course 
we  do  not  see  all  the  good  that  has  been  done,  in  fact, 
only  a  small  part  of  it  comparatively,  but  have  seen 
and  heard  enough,  up-to-date,  to  state  that  the  good 
already  done  by  the  great  poster  masterpiece,  the 
Birth  of  Christ,  will  be  incalculable. 

Already  we  have  heard  a  number  of  expressions  of 
appreciation  of  the  work  from  individuals,  most  of 
whom  did  not  know  what  agency  had  put  the  pic- 
tures up. 

We  have  called  the  attention  of  our  people  to  these 
pictures  at  our  regular  service,  and  have  spoken  in  the 


highest  terms  of  the  exalted  motive  that  has  inspired, 
you  to  make  this  valuable  donation  to  the  moral 
uplift  of  our  people. 

We  will  be  ready  at  any  day  to  co-operate  in  the 
making  of  city  ordinances  or  state  laws  to  forbid 
indecent  and  immoral  advertising  in  our  city  and 
state,  including  whisky,  cigarettes,  etc. 

Heaven  reward  the  good  work  that  you  are  doing 
all  over  the  country. 

Yours  for  the  betterment  of  our  citizens, 
T.  W.  Talkixgtox, 
Pastor  Park  Street  Baptist  Church. 

*  *     * 

Lawrence,  Mass. 
Mr.  .Toseph  J.  Flynn, 

ilanager  of  the  Lawrence  Billboard  Co., 
Lawrence,  Mass. 
Dear  Sir: — At  a  meeting  of  the  Ministers'  Associa- 
tion of  Lawrence  and  vicinity,  held  recently,  it  was 
voted  that  the  thanks  of  the  Association  be  extended 
to  the  Lawrence  Billboard  Association  for  the  excel- 
lent pictures  placed  on  the  billboards  at  Easter. 

The  Association   feels  that  the  value  of  such  pic- 
tures is  great  and  that  they  must  exert  an  influence 
for  good  upon  the  lives  of  all  who  look  upon  them. 
We  appreciate  very  much  this  effort  on  your  part. 
Yours  very  truly, 
(Signed)  Cl.\re-\ce  Guy  Robbixs, 
Secretary. 

*  *     * 

Sault  Ste.  Marie,  Ont.,  Can. 
Mr.  E.  Abraham, 

Sault  Ste.  Marie,  Ont.,  Can. 
Dear  Sir: — Let  me  express  my  sincere  appreciation 
of  the  "Uplift"  enterprise  in  Poster  Advertising. 
Your  splendid  picture  upon  the  billboards  of  our  city 
during  Easter  week  must  necessarily  prove  a  lasting 
benefit  to  every  man,  woman  and  little  child  who 
looked  upon  it.  Things  heard  with  the  ear  often  die — 
things  seen  with  the  eye  more  often  live,  and  I  wish 
to  oft'er  my  congratulations  to  your  company  and  all 
those  who  have  undertaken  this  work  for  humanity, 
without  asking  other  return  than  the  satisfaction  they 
feel  in  trying  to  make  homes  brighter  and  the  world 
better.     I  remain. 

Yours  faithfully, 

G.  S.  Fairclok, 
Pastor  Central  Methodist  Church. 

*  *     * 

Toledo,  Ohio. 
Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen: — We  had  many  compliments  on  the 
beauty  and  attractiveness  of  these  posters,  and  the 
writer  secured  permission  from  the  Vestry  of  the 
Trinity  Church  to  place  a  billboard  in  front  of  their 
parish  house,  adjoining  their  church,  which  is  lo- 
cated at  Adams  and  St.  Clair  streets,  right  directly 
opposite  the  Valentine  Theatre.  This  corner  is  in 
the  heart  of  the  retail  and  theatrical  districts  and  is 
one  of  the  very  best  and  most  patronized  corners  in 
the  city.  This  one  poster  preached  a  silent  and  con- 
tinuous sermon  to,  we  dare  say,  two  hundred  thou- 
sand people  in  five  days,  during  which  time  it  was 
up.  The  Trinity  Church  officials  did  not  want  it 
there  any  longer  for  the  reason  that  the  boal'd  was 
set  right  in  their  flower  garden  and,  as  the  plants 
were  coming  through,  it  was  necessary  to  remove  it. 
As  this  board  stood  right  next  to  the  church,  and  all 
by  itself,  it  surely  did  attract  attention. 
Yours  respectfully. 

The  Brvax  Company. 
Edw.  Anderegg,  Toledo  Rep. 

*  *     « 

Denver,  Colo. 
The  Curran  Company, 
Denver,  Colo. 
Jly  Dear  Sirs: — I   have  your  favor  calling  my  at- 
tention to  your  Easter  posters.     I  wish   to  say  that 
I   have   been   watching   for  some  time   your   work   in 
this  line.     You  are  preaching  the  gospel  in  the  most 
effective  way.    For  a  number  of  years  I  have  been  in- 


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EDUCATIONAL     P  O  S  T  E R  S 


terested  in  the  matter  of  church  publicity.  Churches 
have  failed  here,  it  seems  to  me,  by  talkiiiK  too  much 
about  themselves,  instead  o.*'  carrying  to  the  people  a 
message.  This  is  the  only  thing  that  will  establish 
the  atmosphere  of  religion  inciting  the  thoughts  of 
the  people  churchward.  You  are  doing  what  we  have 
failed  to  do.  Your  mission  as  an  advertiser  and  mine 
as  a  preacher  are  the  same,  namely,  to  attract,  to  in- 
terest and  to  win  the  people.  I  thank  you  f"r  the 
work  you  are  doing. 

Y^ours  very  truly, 

I.NGK.vji  E.  Bill, 
City  Park  Baptist  Church. 

Denver,  Colo. 
The  Curran  Company, 

1940  Curtis  Street,  Denver,  Colo. 
Gentlemen: — I  have  your  note  of  the  ninth  con- 
cerning the  Easter  poster.  I  noted  this  morning  the 
thing  itself,  on  the  corner  of  Lafayette  and  Colfax. 
It  is  beautiful,  indeed,  and  I  wish  to  express  my 
grateful  appreciation,  both  of  this  particular  poster 
and  of  the  plan  of  which  it  forms  a  part. 
Very  truly  yours, 

Fr.\xk  T.  Bayley, 
Pastor  Plymouth  Congregational  Church. 

*  *     * 

Bucyrus,  Ohio. 
Mr.  John  H.  Logeman,  Secretary, 
Poster  Advertising  Association, 
Chicago,  111. 
Dear  Sir: — In  our  city  there  has  recently  appeared 
a   very   fine   poster   of   a   suggestive   and    persuasive 
character  in  morals  and  religion,  "Start  the  Children 
Right,"  "Suffer  Little  Children,"  etc.     This  has  been 
displayed  for  two  weeks  or  more  adjacent  to  the  Dis- 
ciples Church,   wliere   it  has  caused  much  comment 
in    the    city,    giving    forth,    as    we    believe,    a    large 
quantity   of   unmeasured    goodness.     This    is    Just    a 
little   note   of  appreciation   that   you   may   know    we 
fellows  who  fight   in  the  trenches  see  much  helpful- 
ness   in   your    humanitarian    advances    and    wish    to 
foster  same  with  all  our  might. 

We  will  welcome  all  posters  of  this  kind  and  char- 
acter or  any  others  contributory  to  morals  and  re- 
ligion. 

With  great  gratitude,  I  am. 

Full  of  appreciation   (nothing  else), 

H.  G.  Wilkinsox, 
First  Presbyterian  Church. 

*  *     * 

Detroit,  Mich. 
Walker  &  Co.,  Detroit,  Mich. 

Gentlemen; — Thank  you  for  the  April  issue  of  The 
Poster.  I  was  in  New  York  last  week  and  saw  this 
poster  upon  the  boards,  and  was  very  agreeably  sur- 
prised in  seeing  them.  It  is  a  tine  piece  of  work, 
and  your  Association  is  doing  a  splendid  piece  of  up- 
lift work  in  placing  from  time  to  time  such  posters 
as  you  have  of  the  Christmas  and  Easter  variety. 
Let  the  good  work  go  on.  for  it  rejoices  our  hearts 
to  know  that  there  are  other  thoughts  in  the  minds 
of  business  men  besides  simply  the  gathering  in  of 
shekels.  After  all  there  is  no  reason  why  we  all 
should  not  unite  in  lifting  up  society,  and  your  or- 
ganization in  your  way  can  do  a  splendid  piece  of 
co-operative  work. 

Sincerely  yours, 

A.  G.   Studer, 

General  Secretary. 

*  *     * 

Eureka,  Cal. 
The  Poster  Advertising  Association, 
Chicago,  111. 
Dear   Sirs: — I   am   enclosing   a   set   of   resolutions 
from  our  "Brotherhood,"  and  I  wish  to  add  my  per- 
sonal   appreciation    of    the    beautiful    posters    which 
you   have   put   up   in   Eureka.      I  pass  the   one   on   G 
street  from  four  to  six  times  every  day,  and  I  never 
fail  to  think  of  the  sermon  that  poster  is  preaching 
and  the  good  it  is  doing  to  other  passersby.     I  am 


grateful  to  God  for  the  spirit  and  purpose  which  in- 
spired the  putting  up  of  these  posters.     I  tliank  you  • 
and  pray  God's  richest  blessing  upon  your  good  work. 
Very  sincerely  yours, 

J.  G.  Watson. 
Whereas.  The  Poster  Advertising  Association, 
through  their  agent,  Mr.  Lund,  has  displayed  in  con- 
spicuous places  in  Eureka,  beautiful  illuminated  pos- 
ters illustrating  Bible  truths  and  moral  teachings  of 
the  highest  order. 

Therefore,  be  it  resolved,  That  we,  the  Brotherhood 
of  the  First  Presbyterian  Church  of  Eureka,  do  most 
heartily  approve  and  endorse  this  philanthropic  ac- 
tion of  the  Poster  Advertising  Association. 

And  further  be  it  resolved,  That  a  copy  of  these 
resolutions  be  spread  upon  the  minutes,  and  the  Sec- 
retary be  authorized  to  communicate  the  same  to 
the  Poster  Advertising  Association  and  to  Mr.  Lund. 

J.  G.  Watson, 
J.  W.  McKenzie, 

Committee. 

*  *     * 

Brandon,  Man.,  Can. 
To  the  Officers  of  tlie  Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen: — At  the  meeting  of  our  Ministerial  As- 
sociation, held  recently,  one  of  our  members  spoke 
of  the  artistic  billboard  pictures  displayed  in  our  city, 
setting  forth  the  scriptural  exhortation  regarding 
church  attendance  and  the  influence  upon  the  lives 
of  the  children.  I  wish  to  inform  you  that  hearty 
words  of  appreciation  of  this  work  were  spoken,  and 
the  following  resolution  was  carried  unanimously, 
with  the  further  request  that  I  sliould  forward  a 
copy  to  your  Association,  moved  by  Rev.  A.  J.  Mc- 
Kenzie, seconded  by  Rev.  J.  Knox  Clarke: 

"That  this  Ministerial  Association  of  Brandon  de 
sires  to  express  its  appreciation  of  the  policy  of  tlia 
Poster  Advertising  Association  in  placing  the  beau- 
tiful and  uplifting  pictures  of  Christ  blessing  little 
children  before  the  public,  and  would  express  the 
hope  that  these  pictures  might  be  left  in  place  as  long 
as  possible." 

I  am,  yours  sincerely. 

Rev.  H.  Connolly, 
Secretary  of  Ministerial  Association. 

*  *     * 

Revere,  Mass. 
Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen: — Your  fine  poster  of  Gen.  U.   S.  Grant 
received  and  I  wish  to  express  the  thanks  of  Wm.  B. 
Eaton  Post,  199  G.  A.  R.     I  shall  feel  proud  of  the 
picture  when  we  get  it  framed.     We  are  to  use  it  as 
a  curtain  on  the  stage  when  we  have  entertainments. 
The  hall  is  used  every  night  by  other  orders,  so  that 
the  Post  will  not  be  the  only  one  to  see  it.     It  is  a 
fine  picture.     I  thank  you  again. 
Yours  truly, 

L.    L.    BrLLARl), 

370  Beach  St.,  Revere,  Mass. 

*  *     * 

McAlester,  Okla. 
Editor,  The  Poster. 

Dear  Sir: — The  beautiful  Easter  poster  has  been 
received  by  the  people  of  this  vicinity  with  even 
greater  acclaim  and  praise  than  that  given  "The 
Nativity,"  and  that  is  saying  much. 

We  got  our  posters  up  on  AA  boards  in  the  best 
locations  in  the  city,  and  observation  showed  that 
nearly  every  person  passing  them  on  Easter  morn 
stopped  for  a  closer  view. 

At  the  request  of  Rev.  Allen  S.  Davis,  pastor  of  the 
First  Presbyterian  Church,  we  mounted  one  of  the 
posters  on  cloth.  The  meetings  of  this  church  are 
temporarily  being  held  in  the  Busby  Theatre,  a  beau- 
tiful house,  seating  1,900  people.  The  picture  was 
hung  on  a  stage  curtain  and  the  Sunday  school  taught 
from  it,  reference  being  made  to  the  great  movement 
for  good  being  carried  on  by  the  Association. 

Since  that  occasion  several  other  churches  of  the 
city  have   requested  the  use  of  the  picture   for  one 


(47) 


EDUCATIONAL     POSTERS 


Sunday.  The  pastors  of  the  several  churches  and 
their  members  are  talking  of  the  posters  on  the 
boards  and  carrying  people  to  look  at  them. 

Rev.  Frank  Naylor,  one  of  the  leading  ministers  of 
the  Methodist  Church,  South,  and  now  chaplain  of 
the  state  penitentiary,  located  here,  is  going  to  build 
a  chapel  at  Talawanda  Heights,  a  suburb  where  most 
of  the  officials  and  guards  of  the  prison  have  their 
homes,  and  he  has  requested  that  we  secure  for  him 
one  of  "The  Nativity"  posters  that  he  may  place  it 
permanently  on  one  of  the  inner  walls  of  the  build- 
ing he  will  erect. 

Both  posters  have  been  highly  commended  by  everj' 
pastor  of  the  city,  and  bring  the  highest  commenda- 
tion from  every  citizen  for  the  work  they  are  accom- 
plishing. 

Yours  very  truly, 

Flykn  &  C0Mr.\NT, 
E.  W.  Flynn,  Manager. 

*  *     * 

Lawrence,  Mass. 
Educational  Committee, 

Poster  Advertising  Association, 
Siegal  Building,  Chicago,  111. 
Gentlemen: — I   have  taken  great  pleasure   in  call- 
ing the  attention  of  my  friends  to  your  beautiful  hu- 
manity series  of  posters.     Their  effect  must  be  con- 
siderable, though,  of  course,  it  will  take  time  to  real- 
ize it.     People  look  at  such  pictures  and  carry  away 
their  impression   in   the   recesses   of  their  hearts  as 
food  for  serious  reflection  in  the  quietness  of  their 
homes.    Oftentimes  it  happens  that  years  after  a  ser- 
mon has  made  a  deep  impression,  the  preacher  has 
the  pleasure  of  hearing  of  it,  and  often,  too,  of  seeing 
its  effect.     And  what  a  congregation  you  have  com- 
pared   with    that    of    the    most    popular    preachers. 
Everyone  admires  your  picture  sermons.     I   haven't 
heard  of  a  harsh  criticism.     Keep  up  the  good  work. 
Yours, 
Jas.  T.  O'Reilly,  A.  S.  A., 

St.  Mary's  Church. 

*  *     * 

Louisville,  Ky. 
Jlr.  John  H.  Logernian, 

1620  Steger  Bldg.,  Chicago,  111. 
Dear  Sir: — I  congratulate  you  upon  your  distribu- 
tion of  attractive  lithographs,  "Go-to-Church  Sunday," 
etc. 

At  any  time  you  care  to  send  out  to  me  copies  of 
these  lithographs,  I  will  take  pleasure  in  giving  to 
them  valuable  space  on  my  church  premises. 
With  very  best  wishes,  I  am. 

Sincerely  yours. 

Rev.  J.  T.  Sciiieffelin, 
Minister  Covenant  Presbyterian  Church. 

*  *     * 

Menominee,  Mich. 
Mr.  J.  F.  Leason, 
Marinette,  Wis. 
Dear  Friend  Leason: — The  pastors  co-operating  in 
the  Everybody-at-Church  Sunday  Movement  desire  to 
thank    you   for   the    magnificent    way    in   which    you 
helped  to  give  publicity   to   the  campaign.     It  must 
have  meant  a  great  deal  of  extra  work  for  you,  and 
we  fully  appreciate  the  interest  you  took  in  the  work. 
In  behalf  of  the  preachers. 

Most  heartily. 

Rev.  Guy  V.  Hoard, 
Pastor  First  Methodist  Episcopal  Church. 

*  *     * 

Marinette,  Wis. 
Mr.  John  Leason, 
Marinette,  Wis. 

Dear  Friend: — The  Marinette  First  Baptist  Sunday 
School,  by  a  unanimous  standing  vote,  expresses  its 
appreciation  of  the  splendid  service  rendered  the 
public  by  your  Billposters'  Association,  as  well  as 
you  personally,  in  presenting  the  splendid  display 
posters  for  the  purpose  of  uplifting  everyone  to 
higher  ideals  in  life. 

The  resolution  called  for  a  written  communication 
to  you  and  that  is  the  object  of  this  letter.     I  have 


already  expressed  to  you  my  personal  views  and 
commendation.  I  am  also  enclosing  an  article  which 
appeared  in  the  State  Sunday  School  paper. 

The  splendid  Grant  poster  display  this  month  has 
been  referred  to  repeatedly  in  our  Sunday-school 
exercises.  This  seed  which  is  being  sown  by  you, 
without  hope  of  a  harvest  of  coin,  I  am  sure  will 
bring  to  you  great  satisfaction  and  blessing,  for  the 
result  of  such  unselfish  service  is  the  secret  treasure 
that  does  not  rust  nor  take  wdngs. 

Be  assured  that  the  members  of  the  Baptist  Sunday, 
School,  as  they  pass  by  the  billboards  and  glance  at 
these  pictures,  comment  to  themselves,  "Thank  you, 
Mr.  Leason." 

Cordially  yours, 

Alvin  E.  Davis, 
Superintendent  First  Baptist  Sunday  School. 

*  *     * 

Little  Rock,  Ark. 
Mr.  J.  P.  Baird, 

P.  O.  Box  186,  Little  Rock,  Ark. 
My  Dear  Sir: — I  noticed  the  poster  on  your  bill- 
boards and  desire  to  congratulate  you  and  the  Na- 
tional Association  upon  your  interest  in  the  uplift 
movement  and  upon  the  beautiful  lithographs,  both 
of  Christmas  and  Easter. 

I  w-ish  to  thank  you  personally  and  in  behalf  of 
our  congregation. 

Yours  most  sincerely, 

J.  H.  O.  Smith. 
First  Christian  Church. 

Marietta.  Ohio. 
Mr.  John  H.  Logeman,  Secretai-y, 
Chicago,  111. 
Dear  Sir: — The  Ministers'  Association  of  Marietta 
adopted  a  resolution  of  approval  of  the  Biblical  scenes 
that  are  placed  on  the  billboards  of  the  Poster  Ad- 
vertising  Association.      We   enclose   a   clipping   from 
one  of  the  local  papers  that  appeared  under  the  date 
of  April  28th.     Thanking  you  for  the  moral  support 
thus  given  the  churches,  we  are. 

Yours  sincerely, 

Ch.\rles  M.  Hartshokx. 
Secretary  Ministers'  Association. 

*  *     * 

Anderson,  Ind. 
The  Anderson  Poster  Advertising  Co., 
Anderson,   Ind. 
Dear  Sirs: — At  the  regular  meeting  of  the  Ander- 
son  Ministerial   Association,   held   February   8,    1914, 
the   secretary   was   instructed   to   express   the   appre- 
ciation  of  the   ministers   for   the   Christmas   posters. 
Many   of   the   pastors   made    public    mention    of   the 
same.     Through  an  oversight  the  communication  did 
not  reach  you,  but  this  belated  appreciation  gives  op- 
portunity   of   mentioning    the    Easter    pictures    with 
their  fit  words  of  counsel.    It  gives  us  great  pleasure 
to  recognize  public  benefit  and  blessing  of  these  up- 
lift pictures. 

Very  truly  yours, 

Davis  S.  Joxes. 
Secretary  Anderson  Ministerial  Association. 

*  *     * 

Mendocino,  Cal. 
National  Poster  Advertising  Association. 

Dear  Sir: — The  attention  of  its  members  having 
been  directed  to  the  Christmas  and  Easter  posters 
placed  by  your  Association  in  many  places,  but  par- 
ticularly in  San  Francisco,  believing  that  in  this  ac- 
tion -you  have  performed  a  public  service,  and  one 
calculated  to  elevate  and  confirm  the  moral  and 
Christian  conscience  and  conviction  of  our  citizen- 
ship and  youth,  the  Presbytery  of  Benicia.  of  the 
Synod  of  California,  of  the  Presbyterian  Church  in 
the  r.  S.  A.,  in  session  at  Calistoga,  Cal..  Wednesday, 
April  15,  1914,  took  action  expressing  its  gratifica- 
tion at  the  action  of  the  National  Association,  and 
recording  its  conviction  that  the  National  Associa- 
tion was  thereby  performing  a  valuable  public  serv- 
ice, and  directing  that   I,  as  chairman   of  the  Com- 


(48) 


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niittee  of  Publication  and  Sabbath  School  Work  o£ 
the  said  Presbytery,  express  in  this  way  the  thanks 
of  Presbytery  and  of  its  churches  to  the  National 
Association  for  this  service  and  commend  its  course, 
which  thing  I  am  forward  to  do.  • 
Sincerely, 

J.  M.  Fisher, 
Chairman    Committee    of    Publication    and    Sabbath 

School  Work  of  the  Presbytery  of  Benicia. 

P.  S. — Living  in  a  small  coast  community,  I  was 
unable  to  secure  the  address  of  the  Association,  and 
to  prevent  undue  delay,  have  intrusted  to  Uncle  Sam 
the  additional  service.  J.  M.  P. 


*     *     * 


Davenport,  Iowa. 
Mr.  Charles  T.  Kindt,  President, 

National  Billposters'  Association, 
Davenport,   Iowa. 

Jly  Dear  Sir: — I  am  instructed  by  the  Davenport 
Ministerial  Association  to  convey  to  you  the  knowl- 
edge of  the  following  resolution  passed  at  our  last 
meeting  on  May  4th: 

"The  Ministerial  Association  of  Davenport  most 
cordially  recognize  the  beauty  and  value  of  the  re- 
ligious posters  designed  and  displayed  by  the  Na- 
tional Billposters'  Association.  We  feel  that  these 
posters  are  a  real  contribution  to  the  religious 
thought  and  feeling  of  our  times.  It  is  our  belief 
that  these  appeals  to  the  eye  and  heart  will  mate- 
rially increase  both  the  popular  appreciation  of 
Christianity  and  the  attendance  of  the  people  on  the 
houses  of  worship  in  our  city  and  throughout  the 
country. 

"Through  Jlr.  Kindt  we  wish  to  thank  the  Asso- 
ciation and  to  bid  them  'Godspeed'  in  this  generous 
help." 

Respectfully, 

(Signed)   B.  H.  Cheney, 
Secretary  of  the  Davenport  Ministerial  Association. 

*  *     * 

Anderson,  Ind. 
Mr.  Jos.  E.  Hennings,  President, 

Anderson  Poster  Advertising  Co., 
Anderson,  Ind. 
Dear  Sir: — In  response  to  request  of  recent  date 
that  Major  May  Post  give  an  expression  of  endorse- 
ment or  otherwise  regarding  the  General  Grant 
poster  that  has  been  so  conspicuously  posted  in  our 
city,  we  take  great  pleasure  in  giving  it  an  unquali- 
fied endorsement  by  a  unanimous  vote  of  the  Post  in 
regular  meeting  on  this  February  2,  1914. 

The  picture  is  an  excellent  likeness  of  the  match- 
less captain,  and  awakens  memories  of  the  past,  and 
should  bring  patriotic  emotions  from  the  coldest  cor- 
ner of  the  heart  of  every  true  American,  old  or  young. 
It  takes  us  back  to  Fort  Donaldson.  Shiloh.  Vicks- 
burg,  Orchard  Knob,  at  Mission  Ridge,  battling  at 
the  gates  of  Richmond,  and.  finally,  standing  in  his 
quiet  grandeur  at  Appomattox  and  receiving  the 
sword  of  the  Confederacy  and  said.  "Let  us  have 
peace." 

Very  respectfully  yours  in  F.  C.  &  L.. 

F.  M.  V.\N  Pelt,  Adjutant. 

*  *     * 

Fort  Worth.  Tex. 
National  Poster  Advertising  Association, 
Chicago,  111. 
Gentlemen: — As  superintendent  of  the  Mulkey  Me- 
morial  M.   E.   C.   S.    Sunday   School,   I   take  pleasure 
in   enclosing   herewith   a   copy   of  resolutions   unani- 
mously adopted  by  our  Sunday  school  on  May  24th. 
For  your  information  will  state  that  a  copy  of  these 
resolutions  was  presented   to  both   the   daily   papers 
and  they  did  not  seem  to  care  to  publish  them,  be- 
cause they  thought  that  it  was  too  strong  an  adver- 
tisement for  your  company. 

Yours  truly. 

T.  N.  Whitehurst. 

Whereas,   The   attention   of  the   Sunday   school   of 

Mulkey    Memorial    Church    of   Ft.    Worth,    Tex.,    has 

been  called  to  the  large  and   attractive  bills  which 

are    regularly    appearing    on    the    billboards    of    the 


Robinson  Posting  Service  of  Ft.  Worth,  in  which  the 
attention  of  the  world  at  large  is  being  called  to  the 
work  and  teachings  of  our  Master,  and  in  which  all 
are  admonished  to  attend  church,  and, 

Whereas.  Investigation  discloses  to  us  that  these 
attractive  bills  are  supplied  by  the  National  Poster 
Advertising  Association  of  the  United  States  and 
Canada,  and  that  they  are  placed  and  the  space  for 
same  is  furnished  by  the  Robinson  Posting  Service 
of  Ft.  Worth,  Tex.; 

Therefore,  be  it  resolved,  That  this  Sunday  school, 
in  regular  convention  assembled  on  this,  the  24th  day 
of  May,  in  the  year  of  our  Lord  1914,  express  its 
appreciation  of  these  efforts  to  advance  the  cause  of 
the  Master,  and  we  pray  His  blessings  upon  those  re- 
sponsible, and  that  this  work  may  lead  many  into  the 
fold  of  Him  unto  whom  shall  be  all  the  glory. 

Be  it  further  resolved,  That  a  copy  of  these  resolu- 
tions shall  be  furnished  the  Robinson  Posting  Serv- 
ice and  the  Poster  Advertising  Association  of  the 
United  States  and  Canada,  that  a  copy  be  furnished 
the  Daily  Press  of  Ft.  Worth,  and  that  a  copy  be 
spread  upon  the  records  of  this  Sunday  school. 

T.  N.  Whitehurst, 

Superintendent. 
J.  C.  Neel, 

Secretary. 
R.   E.   Marti  X, 
Mrs.  R.  E.  Foster, 
R.   L.  Allex, 

Committee. 
*     *     * 

Denton,  Tex. 
J.  O.  Bell  Advertising  Service. 
Denton.  Tex. 
Allow   me  to   congratulate  the   Poster   Advertising 
Association  Society,  which  delighted   5,000  American 
cities  on  Easter  morning  with  one  of  their  magnifi- 
cent   and    charming    tableaus.      It    represents    Jesus 
Christ  blessing  the  little  ones  who  happily  pass  on 
to  the  church,  with  their  happy  fathers  and  mothers. 
They  all  appear  overjoyed   at  the  thought   of  going 
to  their  Father's  house. 

At  one  corner  of  this  picture  are  found  these  beau- 
tiful words,  "Suffer  the  little  children  to  come  unto 
me  and  forbid  them  not,  for  of  such  is  the  Kingdom 
of  Heaven."  At  another  place  you  find  these  words, 
"Take  your  children  to  church,  give  them  the  right 
start." 

These  two  appeals  cannot  fail  of  doing  untold  good. 
Children  will  be  missionaries  and  shame  their  par- 
ents into  becoming  again  Christian  ones. 

In  this  age  of  materialism — when  Jesus  Christ  is 
shelved  in  so  many  homes — this  appealing,  beautiful 
picture  is  of  incomparable  worth. 

Here  in  Denton  it  was  enjoyed  and  respected  by 
all;  each  time  they  pass  it  their  thoughts  are  aroused 
to  higher  things,  they  feel  tempted  to  bow  before  it — 
and  why  not? 

If  we  bow  to  warriors  who  shed  blood,  why  not  bow 
to  the  picture  of  Him  who  came  to  save  and  spread 
blessings?  Continue  your  good,  ennobling,  uplifting 
work  by  getting  out  some  more  such  illustrations. 
It  is  sadly  needed  in  these  days  of  hurry  and  worry 
and  loss  of  spiritual  things. 

You  are  to  be  congratulated  on  the  excellent  choice 
of  places  for  these  pictures. 

Yours  for  the  saving  of  children  and  their  parents 
by  going  to  church, 

(Signed)  R-wmond  Vekmmoxt, 

Catholic  Priest. 
*     *     * 

Jlenominee,  Mich. 
Leason  Poster  Advertising  Co., 
Marinette.  Wis. 

Dear  Friend  Leason: — I  have  your  letter  calling 
attention  to  the  splendid  picture.  "The  Nativity," 
posted  on  your  billboards  here  In  Menominee. 

I  wondered  at  first  how  they  came  to  be  there,  but 
your  letter  explains  it  all.  The  company,  or  associa- 
tion, are  to  be  congratulated  upon  what  they  are 
doing  for  the  religious  benefit  of  the  communities 
reached  by  them.     Surely  no  better  agency  could  be 


(49) 


EDUCATIONAL     POSTERS 


employed   to  call  the  attention  of  the  public  to  the 
central  theme  of  Christmas  than  the  billboards. 

There  has  been  a  tendency  here  and  there  in  the 
past  to  criticize  some  of  the  billboard  displays,  but 
it  seems  to  me  that  these  pictures  of  "The  Nativity," 
and  the  fact  that  the  Association  has  appropriated  a 
large  sura  to  help  along  the  Uplift  Movement  through 
the  use  of  posters,  will  have  the  effect  of  assuring 
the  public  that  the  poster  advertising  business  is 
being  conducted  with  an  earnest  purpose  to  help, 
rather  than  hurt,  the  public  morals.  The  churches 
will  be  glad  to  welcome  the  Associated  Billposters 
as  allies  in  the  great  task  of  making  the  world  better. 
With  the  season's  greetings. 

Guy  V.  Ho.vpD. 
First  Methodist  Episcopal  Church. 

*     *     * 

Marinette,  Wis. 
Mr.  J.  F.  Leason. 

1720  Thomas  St.,  Marinette,  Wis. 
My  Dear  Sir: — Your  esteemed  letter  of  the  15th 
Inst,  duly  to  hand,  and  after  reading  same  with  no 
little  interest,  wish  to  express  to  the  Poster  Adver- 
tising Association,  through  you,  my  very  hearty  ap- 
proval of  its  object. 

Words  fail  to  express  the  impression  the  poster 
made  upon  me  as  I  passed  it  on  my  way  down  re- 
cently, and  after  admiring  its  beauty,  as  a  matter 
of  course  (  looked  for  the  advertising,  and  finding 
none,  wondered  what  it  all  meant.  Such  a  picture 
is  a  voiceless  preacher,  and  will  be  of  untold  help  to 
the  clergy  in  heralding  the  "Holy  Nativity." 
I  am.  Faithfully. 

Ukv.  W.  H.  Willard-Jones, 
St.  Paul's  Church  Rectory. 


Marinette.  Wis. 
Mr.  Leason: — The  Twentieth  Century  Club  of  your 
city  wish   to  extend   to   you  their  deepest   gratitude 
for  the  pictures  posted  by  you,  in  this  city,  previous 
to  Christmas.  1913. 

'Twas  an  act  of  honor  to  yourself  and   worthy  of 
greatest  appreciation  by  all. 

Wishing  you  happiness  and  prosperity  during  this 
and  many  years  to  follow,  we  are. 

Most  sincerely  yours. 
The  Twentieth  Ce.vtuuy  Clur. 
Mrs.  G.  McMonagle,  Secretary. 


Marinette.  Wis. 
The  Leason  Posting  Co., 
Marinette,  Wis. 
My  Dear  Sir: — I  want  to  thank  you  for  the  beau- 
tiful Christmas  poster  on  your  billboards.     The  pic- 
ture is  fine  and   I   think   it  will  do  a  great   deal  of 
good. 

■^'ours  truly, 

Jos.  A.  Thkhik.v. 
St.  Joseph's  Church. 
*     *     « 

Birmingham,  Ala. 
Messrs.  Theiss,  Douglas  and  Ribble, 
1706  First  Ave.,  Birmingham,  Ala. 
Gentlemen: — At   a   recent   meeting   of   the   Cliurch 
Advancement  Board  of  Highland's  Methodist  Church 
of  this  city,  mention  was  made  of  the  fact  tliat  your 
company,  in  conjunction- with  the  Poster  Advertising 


Association  of  the  United  States,  was  carrying  on  a 
program  of  poster  advertising,  the  design  of  which 
is  to  portray  on  your  boards  pictures  teaching  a 
moral  lesson. 

It  was  the  sejise  of  the  above  mentioned  board  that 
every  organization  and  every  good  citizen  should 
co-operate  with  you  in  this  plan  for  the  uplift  of  hu- 
manity. We  heartily  endorse  your  plan,  for  it  meets 
a  need  that  can  be  met  through  no  other  channel. 

We  hope  that  you  will  continue  this  work  locally, 
and  that  your  Association  will  push  it  throughout 
the  country.  Will  you  kindly  forward  this  letter  to 
the  Poster  Advertising  Association,  as  their  address 
is  not  available  to  me? 

Very  truly  yours, 

Fbank  E.  Spain, 
Secretary  of  Church  Advancement  Board,  Highland's 

Methodist  Church. 

*     *     * 

Denver,  Colo. 
Curran  Company, 
Denver,  Colo. 
Gentlemen: — I,  for  one,  quite  apprecfate  your  beau- 
tiful poster  of  Christ  and  the  children,  and  I  have 
no  doubt  it  will  do  some  good. 

Very  truly  yours, 

(Signed)    H.  Marttn  Hart. 


Taunton,  Mass. 
Mr.  A.  B.  White,  55  Oak  St.,  Taunton,  Mass. 

Dear  Sir: — At  a  regular  meeting  of  the  Official 
Board  of  the  Central  M.  E.  Church,  held  recently, 
reference  was  made  to  the  space  upon  your  billboard 
at  the  corner  of  Cohannet  and  High  streets,  which  is 
now  occupied  by  oitr  church  directory,  and  I  here- 
with tender  to  you  the  sincere  and  hearty  thanks  of 
the  official  membership  of  this  church  for  your  kind 
gratuity.  Yours  very  truly, 

Geo.  W.  Richardsox,  Secretary. 


SUBJECT— "THE  LOST   CHRIST." 
(Rev.  E.  B.  Crawford.  Garfield  Park  M.  E.  Church.) 

You  can  imagine  my  delight  when  on  last  Monday 
morning  a  letter  came  to  my  desk,  in  the  form  of  a 
Christmas  gift  calling  my  attention  to  the  fact  that 
the  American  Posting  Service  were  desirous  of  in- 
augurating an  Uplift  Movement  for  the  good  of  hu- 
manity and  this  movement  was  to  be  inaugurated  at 
Christmas  time  all  over  the  country,  that  beautiful 
pictorial  posters  were  to  be  placed  on  their  bulletin 
boards,  the  size  of  these  posters  to  be  9  feet  high  and 
21  feet  long,  representing  "The  Nativity."  This  pic- 
ture was  to  be  in  twelve  colors,  there  was  to  be  no 
advertising  whatever  on  the  picture  and  the  cost  was 
to  be  borne  by  the  Poster  Advertising  Association.  I 
understand  that  $25,000  was  expended  for  this  move- 
ment. 

I  cannot  tell  you  the  Impression  this  letter  mado 
u|)on  my  mind,  as  the  letter  stated  that  the  only  de- 
sire was  to  help  in  the  Spiritual  Uplift  of  Mankind, 
and  to  think  that  a  firm  which  is  in  business  to  make 
money  should  take  up  a  movement  like  this,  and  the 
other  day  when  I  went  out  to  our  book  concerns  I 
saw  one  of  these  beautiful  pictures  on  the  boards  on 
Wabash  avenue,  I  felt  like  throwing  my  hat  in  the 
air  (but  I  happened  to  think  I  had  but  the  one  hat). 


(SO) 


NEWSPAPERS  EVERYWHERE 

PAY  TRIBUTE  TO  THE 

POSTER  CAMPAIGN 


O 


NE  of  the  pleasant  results  of  the  educational  cam- 
paign has  been  the  wholesale  and  most  generous  treat- 
ment of  the  movement  by  the  press  of  the  country. 


Unlimited  space  has  been  given  by  the  daily  papers — 
which  have  treated  the  posters  as  matters  of  news— to  the  story 
of  the  movement  and,  in  part,  concerning  its  results.  Weekly 
newspapers,  monthly  magazines  and  the  religious  and  secular 
press  throughout  the  country  have  applauded  this  effort  for 
the  uplift  of  mankind  and  set  upon  it  the  stamp  of  public 
approval. 

In  a  way,  the  posting  of  the  series  of  pictures  has  given  an 
impetus  to  the  desire  to  bring  about  a  revival  of  the  religious 
sentiment  of  the  two  nations  which  have  been  the  theatres  of 
the  pictured  sermons  from  the  poster  structures. 

Human  interest  stories  growing  out  of  the  display  of  the 
lithographs  have  been  given  a  conspicuous  place  in  the  news- 
papers. Hundreds  of  reproductions  of  the  designs  have  been 
made.  Many  editorials  have  been  published  praising  the  work 
and  predicting  great  results  from  it.  The  applause  has  been 
practically  unanimous,  and  has  spread  from  the  great  metro- 
politan dailies  of  New  York,  Chicago,  Boston,  Philadelphia, 
San  Francisco  and  the  rest  to  the  weekly  newspapers  in  the 
smallest  cities  of  the  two  countries. 

Hundreds  upon  hundreds  of  columns  have  been  printed, 
giving  eloquent  evidence  to  the  broadness  of  the  view  of  the 
press  of  North  America. 


EDUCATIONAL     POSTERS 


THE     POSTER     ASSOCIATION'S     GREAT     EDUCA- 
TIONAL CAMPAIGN. 


At  the  educational  session  of  the  annual  conven- 
tion of  the  Poster  Advertising  Association  held  in 
Atlantic  City,  N.  J.,  last  July,  a  suggestion  was  made 
and  acted  upon  without  delay,  that  certain  space 
on  the  poster  plants  throughout  the  UnitPd  States 
and  Canada  should  be  utilized  in  a  movement  for  the 
ujilift  of  humanity. 

Joe  Mitchell  Chappell,  editor  of  the  National  Maga- 
zine, had  said  in  his  address  before  the  association 
that  the  biillioards  of  the  country  might  be  a  gigantic 
force  for  good  if  some  appeal  could  be  made  to  the 
men  and  women  who  are  not  reached  by  the  cluirches 
to  carry  them  back,  in  thought  at  least,  to  the  old 
home  and  religious  influence  of  their  childhood. 

Barney  Link,  of  New  York,  followed  this  idea  at 
a  later  meeting  and  crystallized  the  suggestion  into 
a  definite  plan  for  using  the  vacant  space  on  the 
poster  jilants  "for  doing  good." 

The  discussion  at  that  time  was  a  very  general 
one  and  the  idea  met  with  so  much  enthusiastic  sup- 
port and  no  opposition,  so  that  an  educational  com- 
mittee was  formed,  with  A.  M.  Briggs  as  chairman 
and  these  members:  Barney  Link  of  New  York,  B. 
W.  Robbins  of  Chicago,  E.  L.  Ruddy  of  Toronto,  P. 
J.  McAliney  of  St.  Louis,  E,  Allan  Frost  of  Chicago, 
Charles  T.  Kindt  of  Davenport,  Iowa;  John  E.  Shoe- 
maker, Washington,  D.  C;  Thos.  H.  B.  Varney,  Los 
Angeles,  Cal.;  Edward  C.  Donnelly,  Boston,  Mass.; 
Harry  C.  Walker,  Detroit,  Mich.;  George  L.  Chennell, 
Columbus,  Ohio:   James  A.  Curran,  Denver. 

This  committee,  called  the  educational  committee, 
was  empowered  to  issue  the  posters,  to  be  iiaid  for 
by  the  association,  and  to  allot  them  to  the  plants  in 
the  association  for  posting.  There  were  several  meet- 
ings. It  was  decided  that  the  first  poster  should  be 
Issued  at  Christmas  and  that  the  subject  should  be 
"The  Birth  of  Christ."  After  much  discussion  it 
was  decided  that  this  poster  should  be  followed  by 
one  appealing  to  the  young  men  of  the  country  so 
as  to  stimulate  their  patriotism  and  their  energy, 
and  to  those  who  have  been  hitherto  on  the  losing 
side  in  the  battle  of  life.  So  the  life  of  Grant  was 
chosen,  as  exemplifying  the  possibilities  of  triumph- 
ing over  difficulties  and  rising  from  a  small  begin- 
ning to  a  position  of  honor  and  eminence. 

Lithographing  firms  submitted  designs  and  bids. 
Those  of  tlie  United  States  Company  were  accepted. 

The  Christmas  poster  was  lithographed  in  eleven 
colors.  It  was  designed  by  Edward  Volkert,  and  is 
made  up  of  several  of  the  world-famous  masterpieces. 

The  Grant  poster  is  in  six  colors,  and  was  made  by 
several  artists,  whose  work  was  combined  into  the 
one  poster. 

The  educational  committee  has  under  consideration 
other  subjects.  A  reproduction  of  Golgotha  for  Lent; 
the  rei)roduction  of  "The  Closed  Door,"  a  picture  of 
"The  Resurrection"  for  Easter,  and  many  other 
subjects. 

So  wide  and  so  general  has  been  the  enthusiasm 
expressed  by  clergy  of  every  religious  denomination, 
by  ministerial,  Sunday-school  and  welfare  associa- 
tions, by  settlement  workers  and  civic  societies,  that 
the  association  has  been  encouraged  to  continue  the 
work  which  was  begun  so  auspiciously. 

The  Christmas  posters  went  on  the  boards  of  over 
3,000  iKJsting  plants  in  the  United  States  and  Canada, 
on  the  tenth  of  December,  1913.  The  Grant  poster 
followed  it  on  the  same  locations  January  15th.  The 
educational  committee  is  at  work  on  another  design. 

A.SSfici.'itfd    .\fI\'f-ttisiiiK. 


THE    CHRISTMAS    BILLPOSTER, 


Great  poster  masterpieces,  produced  in  12  colors, 
appeared  early  in  December  on  the  billboards  of 
every  city  and  town  of  importance  in  .Vmerica. 
They  depicted  the  Hirtli  of  Christ  and  were  entirely 
free  from  any  advertising  matter  whatever,  only 
these   suggestive   words   being   seen   at   one   corner. 


"Ask  your  Sunday-school  teached  to  tell  you  the 
story."  Those  who  noticed  these  real  works  of  the 
billposter's  art  were  gladdened  by  the  sight  and 
felt  a  thrill  of  joy  and  a  strengthening  of  faith. 
What  a  contrast,  in  its  quiet  but  glorious  beauty, 
in  the  pure  and  holy  thoughts  it  awakened,  did 
this  masterpiece  present  to  the  numerous  other 
matters  shown  on  adjoining  space! 

This  Chrismas  will  have  a  new  significance  for 
thousands  who  have  looked  upon  this  billposter  of 
"The  Nativity,"  even  though  they  may  not  attend 
any  religious  service  of  the  church.  Pictures  are 
powerful  factors  in  directing  thought,  and  therefrom 
action  and  life.  The  noble  and  inspiring  thoughts 
that  "The  Nativity"  has  awakened  in  this  unique 
presentation  have  undoubtedly  turned  many  hearts 
toward  the  Heavenly  Home  and  made  of  this 
Christmas  season  a  time  of  greater  joy.  Who  can 
estimate  the  far-reaching  and  upward-lifting  influ- 
ences of  such  a  movement? 

This  "uplift  movement  for  the  good  of  humanity" 
has  been  inaugurated  by  the  poster  advertising 
interests  of  America,  the  entire  cost  of  these  pro- 
ductions being  freely  donated  by  the  members  of 
the  Poster  Advertising  Association.  Since  this  Is 
the  first  step  in  this  movement,  it  deserves  the 
hearty  commendation  and  sincere  approval  of  all 
who  are  working  for  the  enthronement  of  the 
Christ   in   the  hearts   of  men. 

"The  Front  Rank,"  published   by  the  Christian   Board  of 
Publication. 


"ASK  YOUR  SUNDAY-SCHOOL  TEACHER  TO 
TELL  YOU  THE  STORY." 


This  was  the  inscription  that  appeared  upon  a 
large,  beautiful  poster  displayed  on  a  billboard  de- 
picting scenes  enacted  in  connection  with  the  finding 
of  the  Christ  by  the  shepherds  and  the  wise  men. 

Where  did  the  poster  originate?  How  came  it 
upon  the  billboards  of  Chicago?  Who  was  paying  the 
cost?  How  many  were  displayed?  What  was  the 
motive  back  of  their  display?  These  and  simular 
questions  were  asked  by  Sunday-school  workers, 
newspaper  men  and  the  many  other  persons  who 
stopped  to  study  the  picture. 

No  advertising  appeared  upon  the  picture,  except- 
ing that  which  referred  to  the  Sunday-schoolteacher. 
A  verse  of  Scripture  was  shown  below.  Naturally, 
the  inference  was  drawn  that  the  Sunday  School  As- 
sociation had  engaged  in  an  advertising  venture  and 
was  paying  the  cost.  Inquiry  at  Sunday-school  head- 
quarters revealed  the  fact,  however,  that  the  leaders 
were  just  as  anxious  to  discover  the  motive  back  of 
the  picture  as  other  inquirers. 

It  was  in  the  Cliicago  office  of  the  Poster  Advertis- 
ing Association  that  the  explanation  was  obtained. 
And  that  was  as  startling  as  the  first  sight  of  the 
poster  itself.     Here  is  the  story: 

In  a  discussion  at  one  of  the  sessions  of  the  con- 
vention of  the  National  Poster  Advertising  Asso- 
ciation, held  last  July  at  Atlantic  City,  one  of  the 
delegates  told  of  the  effect  a  certain  picture  had  upon 
his  life  which  he  saw  in  his  boyhood  days.  He  never 
forgot  that  picture.  He  recommended  that  pictures 
that  were  suggestive  of  evil  should  be  eliminated 
from  the  billboards  and  that  some  pictures  be  shown 
that  would  insi)lre  the  people  of  the  country  to  better 
living.  His  recommendation  was  incorporated  in  a 
resolution  providing  for  an  educational  committee 
with  power  and  money  to  carry  out  the  suggestion  for 
uplift  pictures. 

The  committee  decided  that  the  first  poster  shohld 
be  one  bearing  a  Christmas  message.  Designs  from 
artists  were  called  for.  Edward  Volkert  of  Cincin- 
nati sulnnilted  the  desipn  most  suitable  and  was 
commissioned  to  execute  it,  which  he  did.  Six  hun- 
<lri(i  dollars  was  paid  him  for  his  work.  The  iiosters 
were  printed  in  twelve  colors  and  distribcted  to  the 
members  of  the  Posti-r  .Advertising  .Vssociation  and 
by  them  posted  on  billboards  in  3.700  towns  and 
cities  in  the  United  States  and  Canada.  Two  hun- 
dred to  .'iOO  were  posted  in  each  of  the  larger  cities. 


(52) 


E  D  U  C  A  T I O  N  A  L     POSTERS 


The  expense  for  posting  them  was  borne  by  the  lo- 
cal members  in  each  town. 

"Such  a  campaign  of  poster  advertising  would 
cost  any  private  advertiser  approximately  $60,000," 
said  Herbert  C.  Duce.  of  the  Poster  Advertising  Asso- 
ciation. "It  was  done  by  the  association  as  a  result 
of  the  recommendation  of  certain  of  the  members 
who  are  religiously  inclined  and  who  believed  that 
persons  could  be  reached  vv-ith  a  religious  message 
on  the  billboards  who  were  not  being  reached  by 
the  churches." 

It  was  indeed  a  religious  message.  The  picture 
shows  the  Christ  child  in  the  arras  of  Mary.  Joseph 
is  at  her  side.  On  the  left  is  grouped  the  shepherds 
bringing  lambs  as  gifts,  and  on  the  right  is  shown 
the  three  wise  men  bearing  their  gifts.  Outside, 
through  the  darkness,  shines  the  star  of  Bethlehem. 
In  the  lower  right-hand  corner  is  the  inscription,  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
Below  it  all  is  a  fac-simile  of  a  brass  plate  with  the 
explanatory  Bible  verse:  "And  when  they  were  come 
into  the  house  they  saw  the  young  child  with  Mary, 
His  mother,  and  fell  down  and  worshiped  Him." — 
Matt.  2:12. 
International   Sunday   School  Papers. 


$20,000    POSTER. 


NATIVITY    SCENE    ON     BILLBOARDS. 


Explanation    of    Beautiful     Pictures    of    Christmas    Senti- 
ment   Displayed    in   Santa    Rosa. 


Something  new  in  billboard  poster  art,  with  an 
entirely  new  motive  behind  it,  has  made  its  appear- 
ance on  billboards  in  this  city.  JMany  queries  as 
to  the  purpose  behind  the  pictures  have  found  their 
way   to   The   Press   Democrat   office. 

One  is  a  large  lithographic  reproduction  of  the 
Nativity,  20  feet  long  by  9  high,  probably  the  most 
beautiful  specimen  of  lithographic  poster  work  ever 
turned  out  in  this  country.  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story,"  runs  the 
caption.     This   is   on   the   board   on   Hinton   avenue. 

It  is  to  be  followed  shortly  by  a  group  scene 
from  the  inspiring  life  of  General  U.  S.  Grant,  and 
later   by   other   fine   pictures. 

These  pictures  are  not  ait  advertisement.  They 
represent  the  first  guns  of  a  campaign  by  the  Edu- 
cational Committee  of  the  National  Poster  Adver- 
tising Association  to  utilize  the  billboard  as  a 
means   of  educating   the  youth   of  the  country. 

This  campaign  is  expected  in  a  measure  to  offset 
the  opposition  to  billtioards  from  art  leagues  and 
civic    associations. 

From  William  H.  Lee  it  is  learned  that  the  pic- 
tures seen  here  are  posted  in  all  the  cities  and 
towns  throughout  the  United  States  and  Canada. 
Mr.  Lee  is  the  past  president  of  the  Pacific  Coast 
Billposters'  Association. 
Santa  Rosa    (Cal.)    Press-I)eniocr.'\t, 


SANCTION    BILLPOSTERS. 


Action  of  the  National  Billposters'  Association  of 
America  in  placing  Biblical  pictures  on  their  bill- 
boards during  the  Christmas  season  was  endorsed  by 
the  Brotherhood  of  the  Central  Methodist  Church  in 
a  letter  forwarded  to  that  organization.  The  Trenton 
Poster  Advertising  Company  is  connected  with  the 
national  organization. 
Trenton   (X.   J.)   Evening  Times. 


William  M.  Goodwin  local  billposter,  has  placed  on 
several  of  his  immense  boards  about  the  city,  im- 
mense posters  depicting  the  life  of  President  Grant. 
The  posters  are  in  five  colors  and  twenty-four-sheet 
affairs.  On  the  left  is  the  picture  of  the  little  cabin 
where  Grant  lived  when  a'  boy,  a  picture  of  him 
ploughing  when  a  young  man,  a  picture  of  him  cut- 
ting wood,  a  more  stirring  scene  of  him  leading  a 
Union  army  during  the  War  of  the  Rebellion,  and 
on  the  extreme  right  is  an  immense  picture  of  Gen- 
eral Grant  with  the  capitol  in  the  background. 
Hamilton    (Ohio)    Republican-News. 


Beautiful    Christmas    Picture   Placed    Through    County    by 
George    A.    Newell. 


A  very  attractive  poster,  in  keeping  with  the 
Yuletide  season,  is  being  placed  -on  the  billboards 
throughout  Westchester  County  by  Mr.  George  A. 
Newell  of  White  Plains.  The  picture  is  entitled 
"The  Message  of  Peace  on  Earth,  Good-will  to 
Men." 

It  is  a  wonderful  lithograph,  in  twelve  colors, 
and  is  declared  to  be  the  finest  example  of  that 
art  ever  seen  in  America  or  elsewhere.  The  design 
is  a  composite  of  five  of  the  most  famous  pictures 
of  the  birth  of  Christ,  by  the  greatest  painters  of 
their   day   and    generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of 
St.  Matthew,  which  describes  the  scene  the  artist 
has  striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like 
the  Poster  Advertising  Association  devoting  a  large 
sum  of  money  to  the  uplift  of  humanity. 

Yet  this  poster  w'as  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  ,f20,000,  exclusive  of  the  posting,  which  is 
done  by  all   the   members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  coun- 
try, and  to  cheer  the  old,  as  well  as  to  carry  a 
message  of  hope  and  comfort  to  the  unhappy  and 
the    unfortunate. 

The  Educational  Committee  of  the  Poster  Ad- 
vertising Association  has  evolved  this  Christmas 
poster,  which  is  attracting  so  much  attention  on 
all  poster  plants  throughout  the  country,  and  will 
follow  this  early  in  the  New  Year  with  another 
wonderful  poster  depicting  the  life  of  General 
Grant,  tracing  his  rise  from  lowly  circumstances 
to  the  President's  chair,  as  a  stimulant  to  the 
youth  of  the  country  to  "go  and  do  likewise." 
White    Plains    (N.    Y.)    Daily    Recorrl. 


WONDERFUL    PICTURE    ON    THE     BILLBOARDS. 


Visit   of   the   Wise    Men    of   the    East    to   the    Infant   Jesus 
Shown   In   Colors. 


As  a  gift  of  the  American  Billposters'  Associa- 
tion, the  wonderful  picture  of  the  visit  of  the  wise 
men  of  the  East  to  the  infant  Jesus  as  he  lay  in 
the  humble  stable  at  Bethlehem,  is  displayed  on 
three  of  the  big  stands  of  the  Bower  City  Bill 
Posting  Company  in  Janesville.  This  wonderful 
picture  is  what  is  known  as  a  twenty-four  sheet 
and  is  in  12  colors,  a  wonderful  piece  of  work.  In 
presenting  it  to  the  view  of  the  public  F.  N. 
Blakely  of  the  local  billboard  company  has  made 
the  entire  city  a  Christmas  present  worthy  of 
note.  One  may  be  seen  on  the  board  on  East  Mil- 
waukee street,  near  the  Gazette  office,  one  on 
South  Jackson  street  and  one  on  the  board  at 
Milwaukee  and  Pleasant  streets. 

St.  Matthew  describes  this  visit  in  his  gospel 
as  follows: 

"And   when   they  were  come  into  the  house  they 
saw   the   young   child   with    Mary,   His   mother,   and 
fell  down  and  worshiped  Him." 
Janesville   (Wis.)   Gazette. 


LOCAL  CHURCHMEN   LAUD   BILLPOSTERS. 


The  Brotherhood  of  the  Central  M.  E.  Church  yes- 
terday sent  to  the  National  Billposters'  Association 
of  America  the  following  letter  as  a  mark  of  appre- 
ciation for  the  interest  the  organization  has  taken 
in  the  moral  welfare  of  the  country: 

"We  are  informed  that  your  association,  desiring 
to  express  to  the  public  in  some  manner  your  inter- 


(S3) 


!•:  I)  U  C  A  T  I  O  X  A  L     P  O  S  T  V.  R  S 


est  in  the  moral  welfare  of  the  country,  decided  to 
spread  on  the  billboards  under  your  jurisdiction 
during  the  Christmas  holidays  a  scene  representing 
the  birth  of  Jesus  Christ,  and  since  that  date  another 
one  calling  attention  to  what  a  poor  man  can  ac- 
complish, and  we  wish,  therefore,  to  express  to  you 
as  a  body  of  men  our  appreciation  of  your  efforts  and 
hope  that  what  you  desire  to  accomplish  will  be 
fully  realized.    Very  respectfully  yours. 

'•Brotherhood  of  Central  M  E.  Church, 

"Maurice  H.  Ely.  President," 
The  posters  referred  to  were  placed  on  the  local 
billboards  by   the   Trenton   Poster  Advertising  Com- 
pany,   which   is   connected   with    the   National   Asso- 
ciation. 
Trenton    (N.  J.)    State  Gazette. 


AID    CHURCH    MOVEMENT. 


Beautiful    Pictures    Depicting    Birth   of   Christ   Are    No 
Advertising   Feature. 


Have  you  seen  those  wonderful  posters  depicting 
the  birth  of  Christ  that  greet  your  eye  from  bill- 
boards  that   line   the   vacant   lots? 

It  is  a  12-color  picture,  20  feet  long  and  12  feet 
high,    plastered   against   the    cold    boards! 

It  tells   its   own   story! 

This  poster  lines  the  walls  of  billboards  in  every 
big  city  in  the  United  States.  It  was  originated 
by  the  Poster  Advertising  Association  of  America 
as  their  contribution  toward  the  "uplift  movement 
for  the  good  of  humanity." 

In  presenting  this  picture  the  allied  outdoor  ad- 
vertising companies  of  the  United  States  say  there 
is  no  ulterior  movement — that  it  is  merely  the 
Christmast    tribute   of   that   profession. 

Within  this  district  the  Curran  Bill  Posting  Com- 
pany have  put  up  the  pictures  in  every  city.  It 
has  been  no  money-making  venture,  the  pictures 
having  been  printed  by  one  of  the  largest  litho- 
graphing houses  in  the  United  States,  and  the  Na- 
tional Billposting  Association  putting  them  up  over 
all  of  the  United  States  free  of  any  charge.  They 
have  attracted  much  attention  over  Fort  Collins, 
and  mucli  favorable  comment  as  well,  as  they  are 
a  work  of  art  well  worthy  of  attention. 
Fort  Collins   Express. 


SACRED    POSTER    SHOWS    NATIVITY    OF 
CHRIST. 

Beautiful   Picture  to   Adorn    Billboards   During   All 
Holiday    Season. 


Evidence  of  the  uplift  movement  started  last 
Bummer  at  the  National  Convention  of  the  Poster 
Advertising  Association  of  America,  held  in  Atlantic 
City,  has  reached  Portland.  It  consists  of  IS)  im- 
mense posters  9  feet  wide  and  21  feet  long,  to  be 
put  on  the  billboards  of  this  city,  depicting  the 
birth  of  Christ.  The  poster  is  lithographed  in  12 
colors,  and  eminent  critics  have  pronounced  it  the 
most  wonderful  and  beautiful  poster  ever  made  in 
this  country.  The  educational  committee  of  the 
association  has  issued  the  posters,  and  they  are 
to  be  posted  free  by  the  members  of  the  organiza- 
tion in  every  large  city  in  the  United  States  and 
Canada. 

They  will  remain  on  the  billboards  for  a  period 
covering  the  entire  C^liristmas  season,  and  will 
reach  thousands  who  never  attend  a  church  service. 
The  poster  contains  a  number  of  inscriptions,  one 
of  which  is  an  exhortation  for  children  to  ask  their 
Sunday-school  teacher  to  tell  them  the  story  of  the 
birth  of  Christ,  and  another  is  a  verse  from  the 
second  charter  of  St.  Matthew  concerning  the  visit 
of  the  Wise  Men  of  the  East  to  the  stable  in 
Bethlehem  in  which  Christ  was  born. 

These  posters  are  to  bo  seen  on  the  billboards 
of  Foster  &  Kloiser,  on  Savier  street,  between  Nine- 
teenth and  Twentieth,  Washington  and  Nineteenth, 
Morrison   and   Ninettenth,   Madison   and   Fifth.   First 


and  Lincoln,  Front  and  Grover,  Schuyler  and  Union, 
Williams  and  Stanton,  Grand  and  Alberta,  Killings- 
worth  and  Patton,  Cook  and  -Mississippi,  Tillamook 
and  Mississippi,  East  Twenty-eighth  and  East  Burn- 
side,  Grand  and  East  Ash,  Grand  and  East  Taylor, 
Hawthorne  and  East  Eighth.  "A"  and  Gideon  and 
Belmont  and  East  Forty-fifth. 

Another   poster  illustrating   the   life   and   achieve- 
ments  of   President    U.   S.   Grant   is   being  prepared, 
and  soon  will   be  ready  for  distribution. 
Portland    (Ore.)    Evening  Telegram. 


A    POSTER    PICTURE. 


It  has  always  been   my  habit. 
When  going  down  a  busy  street, 

To  reach  each  sign  and  billboard 
That  my  eyes  should   chance  to  meet. 

Not  that  I   care  to  read  them: 

I  look,   I  don't  know   why — 
Maybe    a    passing    fancy 

Causes   me   to  gaze   as   I  pass   by. 

I    was    strolling    down    a   sidewalk 
A  few  days  ago,  wrapped  in  thought, 

Oblivious    to   all    the    world. 
When  a  poster  my  vision  caught. 

And  I   stopped   in   gaping  wonder 
At   a    beautiful,    entrancing   sight: 

A  poster  portraying  the  birth  of  Jesus, 
And  the  shepherds  that  came  in  the  night. 

There   was   the   mother,   Mary, 

Holding  the  tender   babe   up  to   view, 

While  the   shepherds,  with  bowed   heads, 
Were  offering   their  trinkets  new. 

The  star  of  Bethlehem   was  gleaming 
Into  a  door  that  stood  open  wide. 

Its  soft   radiance   was   wonderfully   pictured. 
Barely   showing   the   flocks   outside. 

The  cattle  were  there   in   the   manger 
And   munching  their  portion  of  hay. 

Each  one  so  patient  and   lowly. 
Seeming  to  apologize  for  their  stay. 

'Twas   such  a  vivid,   realistic  picture. 
And   it  seemed   so  out  of  place. 

Out   there   where    the   wheels   of   commerce 
And    dust    would    soon    deface. 

Yet  it  seemed  an  attracting  oasis. 
For  others  would  pause  for  awhile. 

Then  pass  on  with  slower  tread. 
Their  faces  wearing  a  sweeter  smile. 

I  am  sure  others  were  thinking  as   1, 

Of  the  years  long,  long  ago. 
When   we   sat   in   the   glowing   firelight. 

And   mother   told    the   story    so    slow. 

It  brought  back  the  memories  of  childhood. 

And  scenes  that  mind  had  forgot. 
I   lingered   and   hated   to   leave. 
It  seemed   such   a  hallowed  spot. 

— W.  E.  Everett. 
Waco,    Tex. 
Waco  (Texas)  Times-Herald. 


NATIVITY  POSTERS. 


Attracting  Considerable  Attention  In  This  City. 


The  people  of  Hamilton  have  been  attracted  lately 
by  immense  posters  on  various  billboards  of  "The 
Nativity  of  Christ."  The  posters  are  about  eight 
feet  high  and  fifteen  feet  long  and  show  the  Mother 
Mary,  the  Christ  Child,  the  shepherds  and  the  star  of 
Bethlehem.  It  is  the  most  attractive  poster  that  has 
ever  been  placed  on  a  local  billboard. 
Hamilton    (Ohio)    Republican-News. 


(34) 


EDUCATIONAL     P  O  S  T  E  R  S 


POSTERS    FOR    CHILDREN. 


A    National   Association    Displays   Inspiring   Posters   In 
Bangor   for    Benefit   of   Youth. 


Bangor  people  who  noticed  the  large  and  artistic 
Christmas  posters  displayed  on  the  billboards  about 
the  city,  representing  the  Nativity,  and  not  con- 
taining any  advertising  matter,  will  be  interested 
to  know  that  they  were  issued  by  the  Xational 
Poster  Advertising  Association.  The  object  of  this 
association  is  to  give  children,  especially  those  not 
in  the  best  of  circumstances,  an  opportunity  of 
seeing  pictures  that  will  stimulate  the  best  that  is 
in  them. 

The  association  displayed  these  posters  in  every 
city  and  town  in  the  United  States  and  Canada 
with  a  population  of  3,000  or  over.  The  Christmas 
poster  will  be  replaced  later  by  a  poster  of  Presi- 
dent Grant,  reproducing  biographical  scenes.  It 
will  illustrate  the  legend,  "This  is  what  one  poor 
boy  accomplished.  How  are  you  using  your  oppor- 
tunities?" Another  picture  will  be  shown  at  Easter 
dealing    with    a    resurrection    topic. 

The    association    is    purely    philanthropic,    and    is 
supported   by   contributions   from   members. 
Bangor   (Me)    Daily  Commeroial. 


LITTLE    INTERVIEWS. 


"I  am  glad  that  Rev.  Mr.  Overstreet  and  the  other 
ministers  noticed  the  'Nativity'  pictures  which  were 
posted  on  our  billboards,"  said  Ray  McClintock  of 
the  McClintock  Advertising  Agency.  "But  he  did 
not  explain  fully  what  the  plan  of  the  Poster  Ad- 
vertising Associatioii  is.  The  'Nativity'  picture, 
which  was  displayed  on  six  billboards  in  El  Paso, 
was  the  first  of  a  series  of  historic  and  symbolic 
pictures  which  the  association  is  planning  to  have 
displayed  on  the  billboards  of  all  of  its  6,000  mem- 
bers in  the  United  States. 

"The  next  picture  will  be  one  of  Gen.  U.  S. 
Grant,  showing  his  career  from  a  poor  boy  in  Illi- 
nois to  the  commander-in-chief  of  the  greatest  fight- 
ing army  in  the  world  and  the  president  of  the 
United  States.  The  caption  will  be  worded  to 
show  that  all  boys,  poor  or  rich,  have  a  chance  in 
the  world  if  they  will  take  it.  Others  will  be  shown 
on  the  billboards  throughout  the  United  States 
during  the  year. 

"There  are  no  strings  attached  to  these  posters: 
there  is  no  money-making  scheme  behind  their  dis- 
play. The  Poster  Advertising  Association  simply 
wished  to  do  its  share  for  the  uplift  of  the  country, 
and  has  taken  this  way  to  do  it.  Each  member 
posted  a  number  of  these  posters  of  the  'Nativity,' 
and  will  post  the  others  in  the  series  free.  I  am 
the  local  member,  and  I  put  up  six  of  the  posters 
on  my  boards  here  without  charge.  There  were 
more  than  lO.OOO  of  these  posters  put  up  through- 
out the  United  States.  They  cost  $2  each  in  10,000 
lots,  so  you  can  appreciate  what  this  advertising 
unlift  campaign  means  in  money." 
El   Paso    (Texas)    HeraUl. 

PICTURES    GIFT   TO    THE    PUBLIC. 

Billposters'    Uplift    Society    Distributes    Artistic 
Lithographs. 


Many  persons  have  been  wondering  the  past  few 
days  what  to  make  of  the  large  lithographs  that  have 
been  pasted  on  the  billboards,  illustrating  the  story 
of  the  Nativity.  The  pictures  are  works  of  art  and 
are  done  in  twelve  colors.  They  are  twenty  feet  long 
and  exactly  the  height  of  the  billboard.  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story." 

Much  discussion  has  been  going  on  as  to  what  is 
meant  by  the  pictures,  many  believing  that  it  was  an 
advertising  stunt.  The  fact  is  that  there  is  no  "string 
tied  to  them."  The  ijictures  are  posted  by  the  Bill- 
posters' Uplift  Society,"  an  organization  within  the 
Billposters'  Association.     The  posters  are  purely  in 


the  nature   of  a   gift  to  the   public   in   the   cities  of 
America. 

On  New  Year's  Day  the  subject  will  be  of  patriotif 
nature.     The  picture  will  consist  of  a  large  portrait 
of  Gen.  U.  S.   Grant  with   the  words,  "Your  Oppor- 
tunity." under  them. 
Holland   (Mich.)   Daily  Sentinel. 


BILLBOARDS    TO    BE    USED    IN     UPLIFT    WORK. 


IVIasterplece    Poster    Depleting    Birth    of    Christ    Displayed 
In    Many   Parts   of   City. 


The  "uplift  movement  for  the  good  of  humanity," 
which  has  been  inaugurated  by  the  Poster  Adver- 
tising Association  of  America,  has  reached  Port- 
land. This  organization  is  utilizing  the  immense 
pictorial  appeal  of  posters  in  a  way  which  will  tend 
to  make  men.  women  and  children  better  by  turn- 
ing their   minds  to   noble  and   imposing  thoughts. 

On  the  billboards  of  this  city  have  been  placed 
19  reproductions  of  a  great  poster  masterpiece,  9 
feet  high  and  21  feet  long,  depicting  the  birth  of 
Christ,  which  will  bring  this  old  but  new  story 
home  to  the  people  of  this  city  during  this  Christ- 
mas season  with  new  force.  In  the  foreground 
there  is  an  exhortation  to  the  children,  reading: 
"Ask  Your  Sunday-school  Teacher  to  Tell  You  the 
Story."  and  also  a  verse  taken  from  the  second 
chapter  of  St.  Matthew,  concerning  the  visit  of  the 
wise  men  to  the  stable  in  Bethlehem.  These  post- 
ers are  located  on  the  billboards  on  Savier  street 
between  Nineteenth  and  Twentieth,  Washington 
and  Nineteenth,  Morrison  and  Nineteenth.  Madison 
and  Fifth,  First  and  Lincoln,  Front  and  Grover, 
Schuyler  and  Union.  Williams  and  Stanton,  Grand 
and  Alberta.  Killingsworth  and  Patton,  Cook  and 
Mississippi,  Tillamook  and  Mississippi,  East  Twen- 
tieth and  Burnside,  Grand  avenue  and  East  Ash, 
Grand  avenue  and  East  Taylor,  Hawthorne  avenue 
and  East  Eighth,  A  and  Gideon,  and  Belmont  and 
East    Forty-fifth. 

To  stimulate  the  patriotism  of  the  youth  of  the 
country,  and  to  cheer  those  who  are  downcast,  an- 
other poster  of  about  the  same  size,  illustrating 
the  life  and  achievements  of  President  U.  S.  Grant, 
will  soon  be  issued  and  placed  on  the  billboards  of 
this  city.  Other  similar  posters  will  follow  from 
time  to  time  during  the  year. 
Portland   (Ore.)   Daily  Journal. 


THE  RELIGIOUS  POSTER. 


There  are  undoubtedly  many  Puebloans  who  have 
wondered  at  the  large  poster  representing  "The  Na- 
tivity," which  for  some  time  decorated  one  of  the 
large  billboards  at  Main  and  Tenth  streets:  won- 
dered what  it  was  meant  to  advertise.  The  only  in- 
scription on  the  same  was  "Ask  your  Sunday  school 
teacher  to  tell  you  the  story."  The  most  common 
belief  was  that  the  poster  was  there  to  advertise  a 
coming  theatrical  attraction  or  some  moving  pictures. 

No  more  laudable  purpose  imaginable  induced  the 
placing  of  this  poster,  as  well  as  7,400  others  of  the 
same  kind,  than  a  desire  of  the  Poster  Advertising 
Association  to  utilize  the  space  of  its  members  to 
help  by  illustrated  lesson  uplift  children  and  stop 
the  disintegration  which  threatens  the  childhood  of 
the  big  modern  city.  This  has  been  learned  by  the 
Catholic  journal,  "America"  (New  York),  which 
quotes  the  following  comment  by  the  Poster  Adver- 
tising Association. 

"No  other  organization  or  movement  is  back  of 
this.  .  .  .  It  is  our  Christmas  present  to  the  com"- 
munities  in  which  we  live." 

"America"  adds  that  7,500  of  these  pictures  of  the 
Nativity  were  distributed  at  a  cost  of  .$10,000  to  the 
3.000  members  of  the  association  in  this  country  and 
Canada,  and  that  from  time  to  time  other  appropriate 
and  uplifting  posters  are  to  follow. 

It  is  the  purpose  of  the  association  to  carry  on  this 
campaign  in  dull  months  of  billboard  advertising. 

The  fact  that  such  a  large  association  as  this,  with 


(55) 


EDUCATIONAL     POSTERS 


Us  widespread  influence  and  usually  mercenary  prin- 
ciples, turns  its  attention  to  such  work  is  surely  an 
innovation  and  speaks  well  for  the  betterment  of  life. 
Pictures  such  as  "The  Nativity"  and  other  religious 
lessons  on  billboards  will  go  far  toward  educating 
the  chiM  mind  and  body  and  will  surely  have  a  whole- 
some influence  on  the  community.  It  should  stimu- 
late the  heart  of  every  Christian  and  decent  citizen 
who  has  an  honest  interest  in  the  betterment  of  his 
community. 
Pueblo    (Colo.)    Chieftain. 


BILLBOARD  CHRISTMAS    PICTURE. 


Whoever  originated  the  thought  of  putting  on  the 
billboards  in  all  the  larger  cities  of  the  country  that 
beautiful  Christmas  picture,  and  the  suggestion  to 
children  to  ask  their  Sunday-school  teacher  its  mean- 
ing, deserves  great  credit  for  bringing  to  great  num- 
bers of  children  a  knowledge  of  the  origin  and  char- 
acter of  the  Feast  of  Christmas.  We  are  told  that 
this  is  but  one  of  a  series  to  be  brought  out  in  a 
similar  manner  from  time  to  time.  It  is  certainly 
a  movement  fraught  with  much  power  for  good. 
St.  Mary's  Parish  Calendar.  Lawrence,  Mass. 


POSTER    CRUSADE    FOR    THE    UPLIFT    OF 
HUMANITY. 


At  the  convention  of  the  Poster  Advertising  As- 
sociation, Inc.,  last  summer  at  Atlantic  City,  a 
propaganda  for  the  development  of  patriotism  and 
the  uplift  of  humanity  was  developed  and  unani- 
mously adopted  by  the  convention.  The  poster 
boards  throughout  the  country  were  to  be  used  in 
this  colossal  crusade.  Two  distinct  classes  of  post- 
ers, it  was  agreed,  were  to  be  used,  one  reproducing 
the  famous  paintings  which  illustrate  the  history 
of  the  country  and  tend  to  inculcate  lessons  of 
patriotism;  the  other  to  present  some  little  phrase 
or  Scriptural  text  "of  a  'look  up'  or  'cheer  up' 
nature  that  will  awaken  in  the  popular  mind  re- 
newed optimism  and  emblazon  beacon  lights  to  the 
discouraged;  a  swift  rifle  shot  that  may  arouse  peo- 
ple to  the  latent  forces  for  good  that  are  within 
them;  something  reaching  out  to  that  larger  pur- 
pose of  all  life's  activities."  Under  this  plan,  the 
poster  boards  will  become  a  magnificent  auxiliary 
to  the  work  in  the  public  schools  and  to  the  labor 
of  the   churches. 

The  humanitarian  posters  are  designed  to  draw 
men  and  women  to  the  churches,  and  are  being 
used  in  co-operation  with  the  ministers  of  the  vari- 
ous denominations;  for  they  reach  the  great  mass 
of  humanity  that  is  at  present  without  the  sphere 
of  church  influence,  those  whom  the  church  has 
been  unable  to  lead  into  the  fold  through  the  exer- 
cise of  its  own  resources. 

The  historical  posters  will  be  i)osted  near  school 
houses,  so  as  to  drive  home  the  lessons  that  are 
being  taught  in  the  school  rooms,  and  they  will 
serve,  also,  to  illuminate  and  attract  men,  women 
and  children  in  those  congested  districts  where 
the  poor  live  and  the  immigrant  finds  his  liome. 

How  vital  and  far  reaching  all  this  will  be  can 
be  imagined  dimly.  Such  a  crusade  would  not  be 
possible  in  any  other  medium,  and,  in  conjunction 
with  the  press,  there  is  a  great  field  to  do  unlim- 
ited  good. 

The  religious  picture  now  displayed  on  the  poster 
boards  of  the  Riley  Advertising  Service,  depicting 
the  birth  of  Christ,  is  a  great  masterpiece  of  '.) 
feet  high  and  21  feet  long,  in  12  colors.  This 
poster  Is  said  to  be  the  best  piece  of  lithograph 
work  ever  turned  out  in  this  country;  the  entire 
cost  of  these  wonderful  posters  and  the  space  they 
occupy  is  donated  freely  by  the  members  of  the 
Posting  Advertising  Association,  Inc.,  of  which  the 
Riley    Advertising    Service    is    a    member. 

The  life  of  (!en.  Grant  has  been  selected  as  the 
subject  of  the  first  inspirational  poster,  showing 
In  different  panels  his  humble  birth  place,  Grant 
at  the  zenith  of  his  career,  showing  the  surrender 


of  Lee  at  Appomatox,  and  another  panel  of  Grant 
at  the  White  House.  The  significance  of  this 
poster  will  be  pressed  home  upon  the  mind  of  all 
those  who  see  it  with  this  question:  "What  are 
you  doing  with  better  opportunities?"  And  across 
the  top  of  the  poster  runs  this  caption,  "What  one 
poor   boy  accomplished." 

In  these  days  when  men  are  struggling  to  grasp 
the  last  cent,  when  the  masses  are  being  set 
against  the  classes,  when  dissension  is  being  cre- 
ated, anarchy  and  socialism  exploited  in  sensational 
appeals  to  the  baser  instincts  of  mankind,  it  will 
be  a  happy  thing  and  a  great  thing  it  the  Poster 
Advertising  men  can  utilize  their  boards  to  preach 
the  gospel  of  humanity,  of  doing  good,  and  to  im- 
press upon  the  minds  of  the  rising  generation  those 
lessons  in  patriotism  that  our  forefathers  laid  down 
their  lives  to  teach,  which  have  been  immortalized 
in  numerous  masterpieces  of  painting. 
Marlboro    (Mass.)    Enterprise. 


The  Iowa  Hill  Posting  Company  during  the  holi- 
days displayed  on  the  billboards  immense  posters 
representing  the  Nativity.  In  a  brief  explanation, 
printed  below  the  poster,  it  is  suggested  that  you 
"ask  your  Sunday-school  teacher  to  tell  you  the 
story."  The  posters  now  in  evidence  are  but  the 
first  of  others  to  follow.  The  many  subjects  to 
be  treated  will  be  along  a  historical  and  educational 
line,  and  will  be  watched  with  interest.  The  lives 
of  Grant  and  Lincoln  are  to  follow  the  Biblical 
pictures. 
Keokuk    (li.\va>    Deniocrat. 


BILLBOARDS    BEAR    "BIRTH    OF    CHRIST." 


Is    the    First    In    Series    of    Educational    Lithographs    Ar- 
ranged   by   Poster   Association. 


During  the  past  few  weeks  Buffalonians  who  have 
seen  on  many  of  the  billboards  throughout  the  city 
a  large  lithograph  depicting  the  birth  of  Christ 
have  been  wondering  vaguely  why,  in  this  age  of 
commercialism,  a  religious  subject  could  occupy 
such  well-paying  space.  The  lithograph,  which  is 
really  well  designed  and  tastefully  colored,  bears 
the  legend,  "Ask  your  Sunday-school  teacher  to  tell 
you  the  story." 

There  are  26  of  these  posters  in  Buffalo  on 
prominent  corners,  and  they  are  not  the  foreword 
to  any  advertising  scheme,  as  many  have  suspected. 
They  are  bringing  out  their  message  of  "peace  and 
good-will"  all  over  the  country  as  the  first  in  a 
series  of  educational  lithographs  for  the  young  peo- 
ple of  the  hurrying  cities.  The  local  members  of 
the  Poster  Advertising  Association  are  taking  care 
of  the  billing,  having  put  up  30  "Birth  of  Christ" 
posters  in  Buffalo  and  Tonawanda. 

The  educational  committee  of  the  advertising  as- 
sociation will  put  up  the  second  in  the  series  early 
next  year.     It  will   be  a   lithograph   of  an  event   in 
the  life  of   General  Grant. 
Buffalo    (N.   T.)    Commercial. 


NEW  METHODS  IN  MODERN  CHURCH  WORK. 


Nothing  better  illustrates  the  modernity  of  to-day 
than  the  rapid  si)read  of  new  ideas  in  church  work. 
The  present  epidemic  of  "go-to-church"  Sundays  over 
the  land  raises  this  interesting  point.  Whenever  a 
good  idea  works  anywhere,  modern  publicity  gives 
it  straightway  to  everywhere.  The  old-fashioned 
lireachments  about  the  influence  of  example  are  thus 
illustrated  in  a  new  sense.  For  to-day  an  example 
is  as  "catching"  as  measles. 

When  Philadelphia  started  a  year  ago  on  the 
famous  campaign  of  advertising  of  the  churches,  no- 
body dreamed  that  the  first  appeal,  "Why  not  go  to 
church?"  would  set  the  ministers  of  Albany  to  car- 
rying out  its  arguments  in  a  concerted  movement  for 
an  "Everybody-at-church"  Sunday,  as  an  adjunct 
to    the    advertising    campaign.      Now    literally    hun- 


(56) 


EDUCATIONAL     POSTERS 


dreds   of   American    communities   alreaiiy   have   had, 
or  are   planning  to   have,   "Go   to  church"   Sundays. 

The  story  is  like  a  wonder  tale.  A  continuous 
stream  of  inciuiries  pour  in  upon  the  Philadelphia 
committee,  not  only  from  many  parts  of  the  United 
States  and  Canada,  but  also  from  foreign  lands. 
Evidently  advertising,  which  at  first  sight  seems  very 
expensive,  although  in  realty,  costing  far  less  than 
parish  visitors,  seems  to  have  become  a  permanent 
method  of  reaching  the  non-churchgoing  public  on 
the  part  of  the  church. 

Nor  was  this  the  only  return  on  that  investment 
of  $10,000.  Part  of  the  sum  spent  in  New  York  was 
appropriated  for  poster  advertising,  and  tens  of 
thousands  of  New  Yorkers  recall  seeing  on  "the  great 
white  way"  gospel  invitations.  A  number  of  poster 
structures  were  used  in  strategic  positions,  and  of 
course  the  innovation  made  a  flurry  in  posting 
circles. 

Not  much  that  is  new  gets  past  the  poster  ad- 
vertising men.  This  movement  in  religious  advertis- 
ing was  firmly  lodged  in  the  consciousness  of  the 
Poster  Advertising  Association.  When  it  met  a 
few  months  ago  it  gave  dramatic  expression  to  the 
religious  sentiment  which  newly  pervades  advertis- 
ing circles.  The  proposal,  unanimously  adopted,  was 
to  post  a  great  picture  of  "The  Nativity"  on  the 
poster  boards  of  every  city  in  the  United  States  and 
Canada.  This  was  their  Christmas  present  to  the 
public. 

The  conception  was  imperial.  No  trumpets  blaz- 
oned this  good  deed.  The  leaders  in  the  churches 
knew  nothing  about  the  project  until  they  woke  one 
morning,  two  weeks  before  Christmas,  and  saw  a 
beautiful  picture  of  the  Manger  Scene,  twenty  feet 
by  nine  in  dimensions,  with  no  label  on  it  except, 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  The  great  picture  has  been  received  with 
unbounded  enthusiasm  in  Sunday  school  and  church 
circles.  It  was  a  lesson  in  how  to  create  religious 
impressions  upon  the  public  mind.  We  may  now 
expect  to  see  the  poster  boards  of  the  land  fre- 
quently adorned  with  gospel  messages. 

An  equally  unexpected  consequence  of  this  men 
and  religion  publicity  congress  was  the  advertising 
campaign  in  Atlanta,  which  closed  all  the  houses 
of  prostitution  in  that  city  more  than  a  year  ago 
and  has  kept  them  closed  since.  This  same  cam- 
paign of  advertising  fairly  inaugurated  a  new  moral 
era  in  the  life  of  Georgia,  securing  the  enactment 
of  several  reform  laws. 

By    the    Religious    Rambler    of    the    Philadelphia    Nortli 
American. 


POSTERS    DEPICT    LIFE    OF    CHRIST. 

National    BMlposters   Have  Started    Educational   Campaign 
In    Uplift    Movement. 


Unusual  attention  is  being  attracted  to  eight 
beautifully  colored  posters  just  hung  by  the  Fort 
Wayne  Bill  Posting  Company,  showing  the  birth 
of  Christ  and  the  story  of  the  Nativity.  This  is  the 
first  of  a  series  of  educational  posters  to  be  dis- 
played in  all  prominent  cities  of  the  United  States, 
under  the  direction  of  the  Poster  Advertising  Asso- 
ciation of  the  United   States. 

These  posters,  which  are  works  of  art,  litho- 
graphed in  12  colors,  were  produced  by  the  educa- 
tional committee  of  the  association  for  the  purpose 
of  assisting  in  the  general  uplift  movement  now  in 
progress  over  this  country.  The  subject  is  a  par- 
ticularly appropriate  one  for  this  season. 

There  is  no  advertising  matter  connected  with 
the  posters,  and  a  single  line  at  the  bottom  reads: 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  The  entire  cost  of  the  posters,  something 
like  $20,000.  has  been  paid  by  the  national  associa- 
tion, and  the  space  is  donated  by  individual  mem- 
bers. In  Fort  Wayne  the  space  is  donated  by  W. 
B.  Merrtll  of  the  Fort  Wayne  Bill  Posting  Com- 
pany.    Letters  calling  attention   to  them   have  been 


mailed    to    every    minister    in    the    city.      They    are 
located  at  the  following  places: 

East  Lewis  street  near  Calhoun,  corner  of  Pon- 
tiac  and  John  streets,  corner  of  Harmer  street  and 
Maumee  avenue,  314  Columbia  street,  corner  of 
Broadway  and  Taylor  street,  corner  of  Main  and 
Ewing  streets,  corner  of  I^oplar  street  and  Fairfield 
avenue  and  on  Wells  street  near  the  St.  Mary's 
River  bridge. 

The    posters    are    21    feet   long   and    10    feet   high, 
and   will   be  followed   in  January   by   another  educa- 
tional poster  depicting  typical  scenes  from  the  life 
of  Gen.  U.  S.  Grant. 
Fort  Wayne   (Ind.)   Sentinel. 

POSTER     PICTURE     PORTRAYS    BIRTH     OF    THE 
SAVIOR. 


Wonderful   12-Color  Lithograph   Being   Displayed  Through- 
out  Country. 


John  H.  Ashwood  &  Son  have  just  finished  post- 
ing a  very  beautiful  24-sheet  stand  on  all  their 
prominent  billboards  throughout  the  city,  which  is 
a  great  credit  to  the  business,  as  is  plainly  shown 
by    the    poster. 

The  message  of  peace  on  earth,  good  will  to 
men  is  being  proclaimed  in  and  throughout  the 
country  by  a  poster  depicting  the  birth  of  Christ. 

It  is  a  wonderful  lithograph  in  twelve  colors, 
and  is  declared  to  be  the  finest  example  of  that 
art  that  has  ever  been  seen  in  America  or  else- 
where. The  design  is  a  composite  of  five  of  the 
most  famous  pictures  of  the  birth  of  Christ,  by  the 
greatest  painters  of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people 
of  the  country,  and  it  bears  the  legend:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story," 
together  with  the  text  from  the  second  chapter  of 
St.  Matthew,  which  describes  the  scene  the  artist 
has   striven   so   well   to   depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like 
the  Poster  Advertising  Association  devoting  a  large 
sum   of   money    to    the   uplift   of   humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is 
done   by    all   the    members    free    of    any    charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old.  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the  un- 
fortunate. 

The  educational  committee  of  the  Poster  Adver- 
tising Association  has  evolved  the  Christmas  poster 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up  early  in  the  new  year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country 
to  "go  and  do  likewise." 
Ogdensburg   (N.   Y.)    News. 


BIRTH     OF    CHRIST    POSTER     ATTRACTS    WIDE 
ATTENTION. 


The  message  of  "Peace  on  Earth,  Good-will  to 
Men"  is  being  proclaimed  throughout  the  country 
by  a  poster  depicting  the  "Birth  of  Christ."  This 
poster  was  designed  and  made  for  the  Poster  Ad- 
vertising Association  at  a  cost  of  more  than  $20,000, 
exclusive  of  the  posting  charges,  which  is  being 
done  by  the  members  free  of  charge. 

The  educational  committee  of  the  association 
has  evolved  this  Christmas  poster,  and  will  follow 
this  up  early  in  the  New  Year  with  another  poster 
depicting  the  "Life  of  General  Grant."  tracing  his 
rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
go  and  do  likewise. 
Buffalo    (N.    T.)    Courier. 


(57) 


K  D  U  C  A  T  I  O  X  A  L     P  O  S  T  E  R  S 


NOTRE     DAME     ART     TREASURE     SEEN     ON 
BILLBOARDS. 

"The  Nativity"  Poster  a  Reproduction  of  Gregori's  Paint- 
ing  In    Catholic    institution. 


The  beautiful  poster  of  "The  Nativity,"  which 
adorned  tnousands  of  advertising  billboards  in  this 
country  and  Canada  during  the  holidays  is  a  repro- 
duction of  a  celebrated  painting  of  "The  Nativity, 
treasured  by  the  Univpr.=ity  of  Notre  Dame,  of  Notre 
Dame,  Ind.  The  original  is  the  work  of  the  Italian 
artist,  Gregori,  who  spent  sixteen  years  of  his  life 
at  Notre  Dame.  The  poster  copy,  of  the  same  size 
and  coloring  as  the  original,  is  a  splendid  piece  of 
lithographic  work.  The  poor  stable  of  Bethlehem  is 
bright  with  the  radiance  tuat  shines  from  the  Divine 
Child,  whom  the  Virgin  Mother  holds  in  her  arms; 
St.  Joseph  is  near  by,  and  adoring  shepherds  and 
gift-laden  Magi  complete  the  group. 

Most  of  the  beautiful  poster's  admirers,  as  America 
remarks,  must  have  wondered  what  it  was  meant  to 
advertise.  For  no  mention  was  made  of  any  theat- 
rical production  or  moving-])icture  show;  no  exhorta- 
tion was  given  to  speed  with  jubilant  feet  to  some 
department  store,  and  none  of  the  marvelous  results 
was  detailed  that  invariably  follow  the  use  of  any 
particular  medicine,  beverage  or  cereal.  The  only 
inscription  on  the  poster  were  these  words:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 

It  has  now  transpired  that  the  presence  of  the 
Nativity  picture  on  our  billboards  was  the  result  of 
a  vote  taken  at  the  last  annual  convention  of-  the 
Master  Billboard  Posters'  Association  to  "utilize  the 
advertising  space  at  the  disposal  of  the  association 
in  slack  seasons  for  conducting,  free  of  charge,  a 
campaign  of  its  own  for  the  uplift  of  children  through- 
out the  country."  "No  other  organization  or  move- 
ment is  back  of  this:  we  merely  want  to  do  our 
share  in  this  way  to  stop  as  best  we  can  by  illus- 
trated lessons  the  disintegration  that  threatens  the 
childhood  of  the  big  modern  city.  It  is  our  Christ- 
mas present  to  the  communities  in  which  we  live.'' 
So  7.500  of  these  pictures  of  the  .Nativity  were  dis- 
tributed at  a  cost  of  more  than  $10,000  to  the  3,000 
members  of  the  association  in  this  country  and 
Canada.  From  time  to  time  other  appropriate  and 
"uplifting"  posters  are  to  follow. 
The  Columbia  and  'U'cstern  Catholic. 


BILLBOARDS     FLAIVIE     WITH     XMAS     MESSAGE. 

National    Association    Spends   $20,000   on    Christmas    Post- 
ers— Local     Members     Handle     Without     Charge — 
Unique     Instructive    Campaign    of    Educa- 
tional  Committee. 


According  to  a  statement  issued  Tuesday  by  Man- 
ager Charles  Ledwith  of  the  Meriden  Billposting 
Company,  there  is  a  higher  aim  by  the  Poster  Ad- 
vertising Association  than  the  mercenary  spirit  of 
pure  commercial  advertising.  Posters  have  been 
noticed  around  town  in  which  various  phases  of 
the  life  of  Christ  were  pictured,  with  the  injunc- 
tion, "Ask  your  Sunday-school  teacher  to  tell  you 
the  story."  As  an  explanation  of  the  scene  the 
artist  depicted  a  text  printed  on  the  poster,  taken 
from  second  chapter  of  St.  Matthew,  and  this  tells 
the  story  of  the  picture. 

Posters    Excite    Comment. 

.Much  comment  has  been  created  throiighout 
Meriden,  as  the  posters  have  attracted  universal 
notice,  and  may  people  have  stated  the  same  situa- 
tion exists  in  New  Haven,  Hartford  and  other  cities 
they  had  visited.  The  natural  conclusion  arrived 
at  by  these  people  was  to  the  effect  that  some  big 
piece  of  advertising  was  soon  to  be  sprung  on  the 
public,  and  the  religious  posters  were  simply  to 
start  comment  and  attract  the  public's  attention  to 
the  boards  occupied  by  these  posters.  Manager 
Ledwith,  however,  gives  the  authoritative  reason 
why  the  billboards  In  Meriden  and  other  cities  have 


suddenly  joined  hands  with  the  churches  in  spread- 
ing religious  fervor,  and  much  credit  is  reflected 
upon  the  national  and  local  associations  for  this 
work. 

Ledwith  Explains. 
"It  seems."  said  Manager  Ledwith,  "that  in  this 
age  of  commercialism  it  is  quite  startling  to  find  a 
great  business  organization  like  the  Poster  Adver- 
tising Association  devoting  money  towards  a  proj- 
ect which  would  result  in  any  other  end  than  a 
flow  of  money  to  the  coffers  of  the  association. 
This  view  has  been  pressed  home  on  the  associa- 
tion officials  in  various  little  ways,  and  it  was 
finally  determined  to  prove  to  the  public  that  even 
a  cold  advertising  proposition  could  be  turned  into 
a  channel  useful  to  public  welfare  without  being 
so  in  a  strictly   material  business  way. 

Cost  of  $20,000. 
"Therefore,  the  educational  committee  of  the 
Poster  Advertising  Association  decided  to  evolve  a 
Christmas  poster  which  would  be  in  harmony  with 
the  spirit  of  the  scene,  and.  displayed  prominently 
in  every  city  in  the  country,  proclaim  the  message 
of  peace  on  earth,  good-will  to  men  in  such  a  man- 
ner as  has  seldom  been  attempted  before  by  any 
person  or  organization.  And  this  Christmas  poster 
was  made  up,  at  a  cost  to  the  association  of  $20,- 
000,  exclusive  of  the  posting,  which  is  done  in  all 
cities  by  the  members,  free  of  charge.  It  is  a 
lithograph  of  12  colors,  and  is  declared  by  authori- 
ties to  be  one  of  the  finest  examples  in  that  art 
ever  seen   in   America   or   elsewhere. 

Grant  Picture  Follows. 
"It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  coun- 
try, and  to  cheer  the  old,  as  well  as  to  carry  the 
message  of  hope  and  comfort  to  the  unfortunate. 
Early  in  the  New  Year,  the  association  has  notified 
me,  a  new  poster  will  be  made  up  depicting  the 
life  of  General  Grant.  It  will  trace  his  rise  from 
lowly  circumstances  to  the  presidential  chair,  and 
is  thought  to  be  of  such  a  nature  as  to  stimulate 
the  youth  of  to-day  and  preach  the  great  sermon 
of  "Go  thou  and  do  likewise." 
Meridian   (Conn.)   Record. 


POSTERS   SHOWING   "BIRTH    OF   CHRIST." 


The  message  of  "Peace  on  Earth,  Good-will  to 
.Men"  is  being  proclaimed  in  and  throughout  the 
country  by  a  poster  depicting  the  'Birth  of  Christ." 
It  is  a  litograpli  in  12  colors,  and  is  declared  to 
be  the  finest  sample  of  that  art  that  has  ever  been 
seen  in  America  or  elsewhere.  The  design  is  a 
composite  of  five  of  the  most  famous  pictures  of 
the  "Birth  of  Christ,"  by  the  greatest  painters  of 
their  day  and   generation. 

This  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000.  exclusive  of  the  posting  charges,  which 
is  being  done  by  the  members  free  of  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country 
and  to  cheer  the  old,  as  well  as  to  carry  a  mes- 
sage of  hope  and  comfort  to  the  unhappy  and  un- 
fortunate. 

The  educational  committee  of  the  association  has 
evolved   this  Christmas   poster,  which  has  attracted 
so  much  attention. 
Buffalo   (N.  Y.)    Enquirer. 

POSTER    PREACHING. 

The  Poster  Advertising  Association  has  under- 
taken a  new  and  striking  form  of  evangelism.  On 
a  date  agreed  upon,  December  l!i,  the  billboards  of 
practically  every  city  and  town  of  importance  in 
America  were  decorated  with  a  large  poster,  ;i  feet 
high  and  21  feet  long,  containing  a  picture  of  The 
Nativity.  No  advertising  accompanies  the  picture, 
and  it  Is  posted  in  conspicuous  centers.  The  pur- 
pose, as  set  forth   in  a  letter  to  the   clergy,  is   "to 


(S8) 


E  D  U  C  A  T  I  O  N  A  L     P  O  S  T  i-.  R  S 


utilize  the  immense  pictorial  appeal  of  posters  in 
a  way  wliich  shall  make  men  better  by  turning 
their  minds  to  noble  and  inspiring  thoughts."  A 
personal  letter  to  the  editor  from  an  offlcer  ot  the 
association  says,  "We  want  you  to  feel  that  we  have 
no  ulterior  motive,  but  that  we  want  to  contribute 
our  mite  to   the   spirtual   uplift  ot   humanity." 

We  have  reason  to  believe  that  his  is  a  perfectly 
true  statement.  We  believe  that  the  men  who  are 
responsible  for  this  undertaking  have  done  it  solely 
for  the  good  it  will  do.     Heartily  we  thank  them. 

If  we  are  correctly  informed,  this  is  the  first 
step  in  what  may  become  an  important  movement. 
The  billboards  of  the  country  are  sometimes  full  of 
paid  advertisements,  but  there  are  seasons  when 
valuable  spaces  are  not  sold.  The  associations 
that  own  or  lease  these  boards  are  willing  to  utilize 
the  vacant  boards  with  messages  that  shall  make 
men  better. 
Chicago    (111.)    Advance. 


POSTERS    DEPICT    THE    BIRTH     OF    CHRIST. 

The  Zehrung  Posting  Service  has  placed  posters 
on  boards  in  the  city  near  schools  depicting  the 
birth  of  Christ.  The  posters  were  designed  by  a 
great  artist  and  are  21  by  9  feet  in  size.  Ten  of 
these  pictures  have  been  posted.  Letters  have  been 
sent  to  some  fifty  pastors  in  the  city  calling  their 
attention  to  the  pictures. 

All    the    billposters'    associations     in     the    United 
States   have   adopted   the   plan   and   are   putting  the 
posters  in  every  city. 
Lincoln  (Xeb.)  News. 


A   CONTINENTAL   SURPRISE. 

The    Billposters    of   North    America    Help   to    Inject    Christ 
Into   Christmas. 


All  cities  of  3,00n  population  and  more  in  the 
United  States  and  Canada  were  given  a  Christmas 
surprise  on  December  10,  for  on  that  day  there  ap- 
peared on  the  boards,  seemingly  by  magic,  thousands 
of  posters  of  "The  Nativity."  The  picture  is  a  24- 
sheet  lithograph  poster  nine  feet  high  by  twenty  feet 
long,  executed  in  twelve  colors,  and  the  only  letter- 
ing on  it  is  the  simple  message,  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story."  Nothing  ap- 
peared on  the  poster  or  in  connection  with  it  to  in- 
dicate the  object  of  the  display  of  such  a  picture. 

The  picture  is  enclosed  in  a  frame,  on  the  lower 
section  of  which  is  a  facsimile  of  a  brass  plate,  with 
the  text  from  Matthew  2,  concerning  the  visit  of  the 
wise  men  of  the  East  to  the  stable  in  Bethlehem: 
"And  when  they  were  come  into  the  house  they  saw 
the  young  child,  with  Mary.  His  mother,  and  fell 
down  and  worshiped  Him." 

"What  is  the  meaning  of  this  innovation?  Is  it 
an  advertisement?  If  it  is  not,  who  is  behind  this 
movement?  Who  is  responsible?  It  is  beautiful,  but 
who  pays  for  it?" 

These  and  many  more  were  the  questions  of  thou- 
sands of  astonished,  yet  admiring,  people.  And  the 
more  surprised  was  the  public  when  it  learned  that 
this  uniciue  manifestation  of  the  Christmas  spirit  was 
an  altruistic  expression  of  the  Poster  Advertising 
Association  of  the  United  States  and  Canada,  in 
which  it  sought  to  help  inject  Christ  into  Christmas. 

At  a  convention  of  the  association  in  Atlantic  City 
last  summer  a  movement  was  started  to  do  some- 
thing for  the  uplift  of  humanity. 

The  movement  resulted  in  the  appointment  of  an 
educational  committee,  which  decided  upon  the 
Christmas  season  as  the  time  to  do  the  work.  The 
idea  of  posting  pictures  of  the  Nativity  was  evolved. 
The  entire  expense  of  the  work  is  being  borne  by 
Hiembers  of  the  national  organization,  and  it  is 
estimated  the  cost  would  be  about  $25,000  had  any 
individual  or  local  organization  attempted  to  do  the 
work. 

The  poster  is  the  production  of  Edward  Volkert, 
artist  of  the  United  States  Printing  and  Lithograph- 


ing Company  of  Cincinnati,  who  has  blended  the 
ideas  of  the  old  masters  and  added  a  touch  of  his  own 
genius.  The  wise  men  of  the  East  are  seen  kneel- 
ing before  the  infant  Jesus,  held  in  the  arms  of  His 
mother,  Mary,  and  surrounded  by  the  humble  occu- 
pants of  the  stable. 

Another  poster  will  soon  be  issued  to  stimulate 
the  patriotism  of  the  youth  of  this  country.  It  will 
illustrate  the  life  and  achievements  of  General  U.  S. 
Grant.  It  will  show  Grant  in  his  humble  cottage 
home,  following  the  pursuits  of  a  country  lad  in  poor 
circumstances.  A  large  center  panel  will  show  Gen- 
eral Grant  at  the  height  of  his  militaiy  career  re- 
ceiving the  Grand  Army  of  the  Republic;  and  a  third 
panel  will  show  an  admirable  portrait  ot  Grant  at 
the  zenith  of  his  fame  as  President  of  the  United 
States,  with  the  nation's  cai)itoI  in  the  background. 
"Thisi  s  what  one  poor  boy  accomplished.  What  are 
you  doing  with  better  opportunities?''  will  run  the 
legend  along  the  bottom  of  this  poster. 

In  all  this  there  are  two  significant  and  encourag- 
ing facts,  viz.:  (1)  the  revelation  of  a  high  moral 
purpose  upon  the  part  of  a  class  of  men  often  un- 
justly denounced,  and  who,  unknown  to  the  public, 
are  censorizing  billboard  paper  and  driving  from 
the  fences  objectionable  posters,  and  (2)  the  recogni- 
tion of  the  Sunday  schools  as  the  place  which  the 
public  is  pointed  to  hear  the  story  of  Jesus.  Surely 
there  is  far  more  goodness  in  the  world  than  one 
often  suspects. 
Sunday  School  Leader. 


BILLBOARDS    TELL    OF    LIFE    OF    CHRIST. 


The  birth  of  Christ  and  the  story  of  his  nativity 
are  pictured  on  ten  large  posters  on  as  many  bill- 
boards in  various  parts  of  the  city,  and  form  the 
first  of  a  series  of  educational  features  that  will 
be  put  up  monthly  in  every  town  of  importance  in 
the  country  by  the  National  Association  of  Bill- 
posters. The  bills  are  in  12  colors,  and  the  10,000 
that  were  sent  out  cost  the  association  $20,000. 
Next  month  the  posters  will  portray  the  birth  and 
life  of  General  U.  S.  Grant.  The  Fort  Wayne  Bill 
Posting  Company  is  a  member  of  the  association, 
and  the  pictures  appear  upon  its  boards. 
Fort   Wayne    (Ind.)    Journal-Gazette. 


BIBLE  SCENES  ADORN   SPACE  ON    BILLBOARDS. 


(Special  to  The  Daily  Gazette.) 
Billboard  space  not  used  for  paid  signs  will  here- 
after be  covered  with  pictures  of  a  religious  and 
educational  nature,  according  to  an  announcement 
made  to-day  by  Frank  Rogers,  in  charge  of  all 
local  billboards,  in  explanation  of  the  appearance 
of  a  massive  picture  on  one  of  the  local  billboards 
showing  a  scene  from  the  Bible  concerning  the 
birth  of  Christ. 

Mr.  Rogers  stated  that  the  National  Billposting 
Association  is  behind  the  movement,  and  will  get 
out  a  set  of  educational  and  religious  pictures  to 
be  used  when  there  is  any  vacant  space  on  the 
local  boards. 
Billings    (Mont.)    Gazelto. 


THE    NEW    BILLBOARDS. 


Notably    Exemplify    a    Better   Style   of   Artistry. 


To   the   Editor   of   the   New   York   Times: 

A  vote  of  thanks  should  be  extended  to  the  Van 
Reuren  and  New  York  Bill  Posting  Company  for 
the  admirable  scheme  inaugurated  by  the  Christmas 
poster  of  the  Nativity.  My  neighborhood  is  one 
of  the  fortunate  200  that  is  allowed  a  little  relief 
from  the  usual  horrors  of  billboard  displays,  com- 
parable only  to  a  nightmare  of  the  night  before 
the   morning  after,  or  a  cubist  catastrophe. 

Besides  the  beautiful  picture  of  the  Nativity,  the 
boards  show  bills  carefully  designed  and  so  spaced 
that  a  wide  border  of  white  surrounds  each  one. 
The  effect  is   inevitable — each   one   draws  attention 


(59) 


E  D  U  C  A  T  I  O  X  A  L     P  U  S  T  E  R  S 


to  itself  because  of  its  refreshing  isolation,  like  a 
fine  painting  in  a  broad  wall  space,  or  a  young 
woman  who  defies  fashion  and  stands  erect.  The 
bills  therefore  fulfill  and  do  not  defeat  their  pur- 
pose, in  striking  contrast  to  the  multiple  electric 
signs   around    Times   Square. 

Let  us  hope  that  the  advertisers,  as  well  as  the 
public  and  the  children,  will  be  educated  by  this 
notable  example  of  the  possibilities  of  advertise- 
ments that  attract  instead  of  repel  the  desired 
attention  of  the  passerby.  E.  A.  P. 

New   York,  Dec.  27,   1913. 
New  York   (N.   Y.)   Times. 


UPLIFT    CAMPAIGN     ATTRACTS    PEOPLE. 

Unusual    Posters   on   Billboards   Create    Considerable   Com- 
ment. 


A  cosmopolitan  group  gathered  in  front  of  one 
of  the  billboards  the  other  day  to  view  a  new- 
poster  which,  because  of  its  unusual  title,  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  seemed 
different  than  the  regular  advertising  matter  about 
it. 

"Rather  beautiful  picture,"  said  the  man,  "and 
well  done,  too."  "Certainly  a  most  peculiar  poster." 
said  the  lady  as  she  pulled  her  furs  about  her  neck. 
The  Italian  woman  reverently  made  the  sign  of  the 
cross  as  she  noted  the  subject. 

The  picture  is  "The  Nativity"  and  its  appearance 
is  the  result  of  a  great  uplift  campaign  instituted 
by  the  members  of  the  Billboard  Advertising  Asso- 
ciation, who  at  their  last  annual  meeting  in  New 
York  donated  space  in  every  city  for  the  pictures. 
They  even  went  further,  furnished  the  posters, 
which  cost  for  printing  alone  over  five  dollars  each, 
and  appropriated  $.500  for  the  designing  of  the 
];oster,  which  was  done  by  Edward  Volkert.  famous 
poster  designer,  who  has  retired,  but  reentered  the 
work  for  this  campaign.  The  ))Osters  appear  in 
over  3,000  cities  of  a  population  of  3,000  or  more. 
The  space  value  of  the  boards  alone  is  over  $25,000 
for  the  month  they  will  appear.  The  posters  are 
of  the  24-sheet  size,  which  cover  a  board  nine  feet 
high  and  21  feet  long.  The  next  picture  will  be 
placed  this  month,  showing  the  advance  Gen.  Grant 
made,  over  the  title  of  "What  one  poor  boy  has 
done."  The  association  has  received  letters  from 
all  over  the  country  indorsing  this  movement. 
Sioux  Falls  (S.  D.)   Press. 


LITHOGRAPH    SHOWS    BIRTH    OF    CHRIST. 


A  beautiful  religious  lithograph,  showing  the  scene 
at  the  birth  of  Christ,  has  been  placed  on  the  bill 
board  just  below  Third  street  on  Main  by  Frank 
Hagan.  Beneath  it  Is  the  text  from  Matthew  11:1, 
"And  when  they  were  come  into  the  house  they 
saw  the  young  child  with  Mary  his  mother  and  fell 
down  and  worshipi)ed  him."  At  one  side  of  the 
picture  are  the  words  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story."  The  lithographs  are 
being  |)laced  all  over  the  country  by  the  National 
Billposters'  Association,  at  a  cost  of  about  $1.50,000, 
as  a  token  of  their  ap|)reciation  of  a  prosperous 
year. 

roshocton   Daily  Tinips 


BILL    BOARDS    OF    WAYCROSS    SHOW    A    BIG 
WORK    OF    ART— "BIRTH    OF    CHRIST," 


The  message  of  peace  on 
is  being  proclaimed  in  and 
by  a  poster  depicting  the  b 

It  is  a  wonderful  lilhogra 
is  declared  to  be  the  finest 
ever  been  seen  in  America 
sign  is  a  composite  of  five 
tures  of  the  birth  of  Christ, 
of  their  day  and  generation 

This  picture  is  set  forth 


earth,  good  will  to  men 
throughout  the  country 

irth  of  Christ. 

ph  in  twelve  colors,  and 
sample  of  art  that  has 
or  elsewhere.     The   de- 

of  the  most  famous  pic- 

by  the  greatest  painters 


the  country,  and  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Mat- 
thew, which  describes  the  scene  the  artist  has 
striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like  the 
Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is  done 
by  all  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old.  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  unfortunate. 

These  posters  will  appear  on  the  boards  at  Plant 
avenue, — Jenkins,    Ftancis    and    Gordon    streets. 
Waycross  Daily  Journal. 

CHARLIE    FRAZIER    IS    DISPLAYING    BEAUTIFUL 
POSTER    OF    NATIVITY. 


Charlie  Frazier  is  displaying  on  his  billboards  a 
beautiful  poster  depicting  the  birth  of  Christ.  This 
poster  is  of  mammoth  proportions,  being  10x25  feet 
in  size  and  is  reproduced  in  12  colors  from  a  famous 
painting. 

There  is  no  denying  that  the  beautiful  story  of 
the  Nativity  is  wonderfully  and  beautifully  told  in 
the  big  poster  and,  coming  at  this  season,  it  is  no 
small  contribution  to  the  Christmas  spirit. 

Mr.  Frazier  says  that  there  is  nothing  about  ad- 
vertising connected  with  the  display  of  this  picture. 
It  is  done  entirely  at  his  own  expense  as  a  con- 
tribution to  the  uplift  of  humanity. 

Five  of  the  posters  are  shown  in  the  following 
locations:  Beretania  street  near  Alapai,  opposite 
the  pumping  station:  Alapai  street  near  Luzo,  op- 
posite the  plaza:  Hotel  street  near  Alapai:  King 
street  near  Punahou,  and  Bishop  street  near  Mer- 
chant. 

Honolulu    .Star-rUiUetin. 


BIRTH    OF  CHRIST   IN    PICTURES. 

Two     Large     Lithographs    Placed    on     Billboards    by    City 
Billposter  Wallin. 


for  the  young  people  of 


C.  R.  Wallin,  local  billposer,  has  during  the  past 
few  days  posted  two  large  lithographs,  depicting  the 
Birth  of  Clirist.  Billposters  throughout  America 
are  posting  similar  pictures.  The  pictures  have  at- 
tracted wide  attention. 

It  is  a  wonderful  lithogra|)h  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous  pic- 
tures of  the  birth  of  Christ,  by  the  greatest  i>ainters 
of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of  St. 
lAlatthew,  which  describes  the  scene  the  artist  has 
striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  lit- 
tle, to  find  a  great  business  organization  like  the 
Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet  this  iioster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20.01111,  exclusive  of  the  posting,  which  is  done 
by  all  the  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the  un- 
fortunate. 

The  Educational  Committee  of  the  Poster  Adver- 
tising Association  has  evolved  this  Christmas  poster 


(6o) 


E  D  U  C  A  T  I  O  N  A  L     P  O  S  T  1<:  R  S 


which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up  early  in  the  New  Year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 
Corpus   Christ!    (Tex.)    Caller. 


POSTING    SERVICE    STARTS    CAMPAIGN. 


Iowa     Concern     Has     Unique    Scheme,     Being    Worked    on 
Local    Billboards. 

What  is  believed  to  be  one  of  the  latest  campaigns 
ever  staged  in  the  country  for  the  uplift  of  morals, 
goodness  and  education  of  people,  is  that  recently 
begun  by  the  Iowa  Billposting  Co.  throughout  the 
state  where  boards  are  located. 

On  four  of  the  local  billboards  may  be  seen  a 
handsome  large  poster  of  the  nativity  of  Christ. 
The  pictures  are  located  on  the  bills  near  John 
Jlorrell  &  Co.,  two  on  the  billboards  at  the  corner 
of  Moore  and  Church  streets  and  one  near  the  Box 
Car  Loader  Co..  on  West  Second  street.  The  pic- 
tures are  something  new  and  are  very  handsome 
and  uplifting.  In  a  brief  explanation  printed  below 
the  poster,  it  is  suggested  that  you  "Ask  your  Sun- 
day-school teacher  to  tell  you  the  story," 

Manager  Jersey  of  the  local  billposting  company 
stated  today  that  the  posters  now  in  evidence  are 
but  the  first  of  the  many  to  follow.  The  many  sub- 
jects treated  will  be  along  historical  and  educa- 
tional lines  and  should  be  watched  for  by  all  Ottum- 
wans.  The  lives  of  Grant  and  Lincoln  will  follow 
the  Biblical  pictures. 
Ottumwa  Courier. 


upon  the  young.  It  has  been  observed  by  many 
that  some  of  the  city  children  are  permitted  to 
grow  up  like  heathen,  and  the  Christian  institutions 
of  our  land  will  tremble  if  some  remedy  be  not 
devised.  It  is  significant  that  this  business  asso- 
ciation, to  stop  the  disintegration  which  threatens 
the  childhood  of  the  big  modern  city,  should  take 
as  its  first  message  the  story  of  the  Christ  Child, 
and  should  try  to  persuade  each  child  who  looks 
upon   the   picture  to  attend   the   Sabbath   School. 

When  even  a  business  association  begins  to 
preach  from  the  billboards  that  the  highest  type  of 
character  is  the  Christ,  and  that  the  salvation  of 
the  city  and  the  land  depends  upon  a  knowledge 
of  Him,  it  is  time  that  the  Church  wakes  up  to 
the  treasure  it  possesses,  and  to  the  opportunity 
which  has  been  given  to  it.  Saul  is  also  among 
the  prophets  in  these  days.  The  Billposters'  Asso- 
ciation knows  what  the  Sabbath  schools  should  be 
doing  and  teaching,  even  though  some  of  the  Sab- 
bath schools  have  forgotten. 
Pittsburgh    (Pa.)    United    Presbyterian. 


CHRISTMAS    POSTER     IDEA. 


At  the  Centennial  Association  meeting,  Monday 
afternoon,  there  was  a  question  of  the  origin  of 
the  idea  of  posting  the  beautiful  lithographs  of  the 
Nativity  on  the  bill  boards  of  Marietta  just  before 
Christmas.  The  idea  originated  with  the  National 
Bill  Posters'  Association,  and  was  carried  out  at 
their  expense,  and  distributed  all  over  the  country. 
In  Marietta  the  work  of  posting  them  was  con- 
tributed by  the  Marietta  Poster  Advertising  Co. 
The  pictures  were  beautiful  lithographs  in  twelve 
colors.  One  was  posted  at  the  corner  of  Fourth  and 
Greene  streets,  one  near  the  Hippodrome  and  one 
at  the  corner  of  Marion  street.  They  were  greatly 
appreciated  by  citizens,  and  Sunday-school  teachers 
sent  their  scholars  to  see  them. 
Marietta   (O.)  Register-Leader. 


A    NEW     USE    FOR    BILLBOARDS. 


At  Christmas  time  there  appeared  on  the  bill- 
boards of  our  city  a  picture  in  eight  colors,  repre- 
senting the  Wise  Men  offering  their  gifts  to  the 
Christ  Child.  There  was  no  advertising  of  any  kind 
upon  the  poster,  the  only  words  being:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
it  now  appears  that  there  were  T,-"iOO  of  these  pic- 
tures, distributed  at  a  cost  of  $10,000  to  the  bill- 
posters of  the  cities  of  this  country  and  Canada. 
This  was  done  by  vote  of  the  convention  of  the 
Poster  Advertising  Association  to  "utilize  the  ad- 
vertising space  at  the  disposal  of  the  association 
in  slack  seasons  for  conducting,  free  of  charge,  a 
campaign  of  its  own  for  the  uplift  of  children 
throughout  the  country."  "No  other  organization 
or  movement  is  back  of  this:  we  merely  want  to 
do  our  share  in  this  way  to  stop  as  best  we  can. 
by  illustrated  lessons,  the  disintegration  that 
threatens  the  childhood  of  the  big  modern  city." 
The  promise  is  that  other  appropriate  and  "uplift- 
ing"  posters  are   to  follow. 

This   is   a   recognition    from    an   unexpected   quar- 
ter   of    the    depraving    influence    of    city    conditions 


The  billposting  company  has  had  a  display  poster 
of  "The  Nativity"  on  many  boards  in  the  city  during 
the  holiday  season.  This  public  spirit  has  been 
recognized  by  the  people  in  general,  but  especially 
by  those  whose  interest  is  centered  just  now  on  the 
birth  at  Bethlehem.  Is  not  this  act  indicative  of  the 
growing  desire  on  the  part  of  many  people  to  take 
part  and  share  in  social  uplift  and  to  forget  for  a 
time  selfish  ends  and  aims  and  so  contribute  to  the 
common  good?  It  looks  that  way,  and  is  therefore  a 
most  commendable  outreach  of  the  spirit  of  gener' 
osity  which  should  prevail  not  alone  at  this  season, 
but  all  along  the  way  of  life. 

Is  is  unusual  to  have  a  business  corporation  turn 
aside  for  sentiment  and  for  inspirational  ministeries, 
and  so  there  is  the  more  reason  why  we  should  lift 
our  voices  in  commendation  and  so  help  along  some 
other  manifestations  of  the  desire  to  give  help  and 
encouragement  to  those  who  may  need  them  mightily. 
St.   Paul's  Parish   Messenger.   Duluth,   Minn. 

PASTORS     LAUD     FINE     PICTURES. 


Praise    for    Billboard    Company's    Nativity    Pictures — 
A   Splendid    Paper. 


At  yesterday's  monthly  meeting  of  the  Greeley 
Ministerial  Alliance  resolutions  were  passed  prais- 
ing the  Curran  Bill  Posting  Company  tor  putting 
up  in  Greeley  splendid  lithographs  of  the  Nativity. 
It  is  announced  by  this  concern  that  similar  pic- 
tures will  follow  in  due  course  of  time.  They  are 
handsome  works  of  art  and  make  a  strong  appeal 
to  the  clergy,  who  believe  that  much  good  may  be 
accomplished    through   them. 

Dr.  John  C.  Mitchell,  pastor  of  the  Unitarian 
Church  of  this  city,  delivered  a  most  able  and  in- 
teresting paper,  wherein  he  discussed  the  founda- 
tion of  authority  for  the  religious  belief  and  activity 
in  the  individual. 
Greeley    (Colo.)    Republican. 


CHRIST    AND     MADONNA    SHOWN     IN     POSTERS 
ON    CITY    BILLBOARDS. 


Bartenbach.  acting  as  a  member  of  the  Poster 
Advertising  Association  of  America,  has  posted  on 
its  various  billboards  about  the  city  large  sixteen- 
sheet  posters  of  Christ  and  the  Madonna  in  the 
manger.  An  inscription  on  the  posters  advises 
everyone  to  ask  their  Sunday-school  teacher  of  the 
picture  and  its  significance.  The  posters  are  very 
beautifully  colored   and   are  a  work  of  art. 

The  Poster  Advertising  Association  is  making  an 
uplift  and  educational  campaign  throughout  its 
jurisdiction,  which  stretches  all  over  tliis  country 
and  Canada.  In  every  city  these  educational  post- 
ers are  shown. 
Grand  Island   (Neb.)  Independent. 


(60 


F.  D  U  C  A  T  I  O  N  A  L     i'  O  S  T  E  R  S 


BILLPOSTERS      ARE      "UPLIFTING"      NOW. 


Display   Lithographs  of  the   Nativity  Throughout   Nation- 
No    Ulterior    Motive — Aim    Is   to    Lead    Children    of 
the  Streets  to   Higher  Things. 


Advertising  and  altruism.  Billboards  and  benevo- 
lence. The  cost  of  space  and  the  Christmas 
spirit. 

Have  they — let  even  the  most  credulous  make 
answer! — have  they  anything  in  common  except 
alliteration? 

They  have.  Not  only  throughout  the  country, 
but  in  this,  our  seething  melting  pot  of  a  city, 
from  which  the  milk  of  human  kindness  is 
said  to  be  skimmed  so  greedily  that  only  the 
whey  of  bitterness  remains,  a  body  of  stony- 
hearted business  men  have  made  a  contribution 
to  the  festal  season  no  less  unique  than  it  is 
amazingly  sentimental.  They  have  found  out — 
the  Scrooges!  Let  the  testimony  of  our  own  eyes 
aid   in    exposing   them. 

During  your  daily  travels  through  Manhattan, 
the  Bronx  and  Brooklyn  you  may  have  wonderingly 
observed  on  billboards  a  beautiful  lithograph  of 
the  nativity  of  Christ.  Standing  out  among  glaring 
announcements  of  the  merits  of  this  or  that  com- 
modity is  the  soft-hued,  humble  scene  in  the  stable, 
with  the  Infant  in  swaddling  clothes  the  central 
figure.  The  picture  is  9  feet  high  and  20  feet  long, 
done  in  eleven  colors.  Into  the  huge  stone  stable 
the  shepherds,  come  from  "keeping  the  night 
watches  over  tlieir  flocks."  have  brought  a  light. 
Concealed  in  front  of  them  in  the  foreground  the 
rude  lamp  is  outshone  by  the  brilliance  which 
emanates  from  the  Child. 

The  Magi  are  there  with  their  presents  of  gold, 
frankincense  and  myrrh.  Through  the  doorway  in 
the  blue  mist  of  the  night  appears  their  caravan, 
the  backs  of  the  camels  and  the  robes  of  the 
servants  silvered  by  the  guide  star  of  the  desert 
wastes    beyond    tlie    city    of    David. 

Mary  is  supporting  the  Child,  who  stands  with 
arms  extended  above  the  coarse  straw  of  the 
manger.  In  her  eyes  is  a  far-away  look,  evidence 
that  she  is  pondering  the  great  event  in  her 
heart.  In  a  stall  are  the  ox  and  the  ass,  mute 
adoration  in  their  attitudes.  The  picture  has 
borrowed  from  the  old  masters  and  combined  the 
ideas  of   the   modern    school. 

While  you  are  absorbed  in  the  picture's  beauty 
the  question  assailing  you  constantly  is:  "What 
does  it  advertise?"  "Where  the  quid  pro  quo?" 
In  the  lower  left-hand  cvorner  you  have  found 
the  mystifying  inscription:  "Ask  your  Sunday 
school  teacher  to  tell  you  the  story."  That  is 
the  only  hint  at  an  explanation. 

We  started  by  looking  sharply  for  the  cloven 
hoof  of  the  press  agent — and  ended  by  rebuking 
ourselves  for  our  cynicism.  As  far  back  as 
last  July,  at  the  annual  convention  in  Atlatic  City 
of  the  Poster  Advertising  Association,  a  nation-wide 
organization  comprised  of  3.000  poster  companies,  it 
was  decided  to  inaugurate  an  uplift  movement  look- 
ing especially  to  the  betterment  of  the  poorer  classes 
of    children. 

"We  felt."  said  Barney  Link,  president  of  a  lo- 
cal poster  company,  whose  name  he  specified 
should  not  be  mentioned,  "that  liaving  at  hand 
the  medium  of  pictorial  appeal,  we  should  utilize 
it  to  instill  in  youthful  minds  noble  and  inspiring 
thoughts.  We  were  thinking  particularly  of  uie 
handicapped    child    whose    education    is    restricted. 

"Wo  have  already  been  criticised  as  having  ul- 
terior motives,  but  that  was  to  be  exi)ccted.  We 
intend  to  go  on  unhindered,  however,  displaying 
the  posters.  See  that  pile  of  letters?  The  clergy 
of  the  city  have  sent  them  by  way  of  encour- 
agement. We  are  not  looking  for  the  'last  dol- 
lar,' and  -we  can  afford  to  back  the  movement, 
whereas  a  philanthropist  in  private  life  would 
have   to    spend    $100,000    to    do   It. 

"The   cost  of  the  lithographing  has   been   $12,000. 


The  members  of  our  large  association,  each  mak- 
ing personal  contributions,  have  not  felt  that 
amount  too  great  a  drain  upon  their  purses — or 
strain    upon    their    charitable    instincts. 

"In  New  York  300  of  the  nativity  posters  are  up. 
In  every  other  city  of  the  United  States  and  Can- 
ada, having  over  a  population  of  3,000,  the  same 
picture  has  been  put  up  on  the  billboards  in 
numbers  according  to  our  membership  in  the 
various  cities.  'The  Nativity,'  is  the  work  of  Ed- 
ward   Volkert,   an   artist   of   Cincinnati." 

K.  H.  Fulton,  another  of  the  poster  advertising 
men  interested  in  the  campaign,  said  that  the 
nativity  picture  will  be  replaced  later  by  a  poster 
of  President  Grant,  with  inserts  showing  the 
humble  lot  of  his  early  life  and  his  gradual  rise 
to  fame.  The  legend  will  be,  "This  is  what  one 
poor  boy  accomplished.  How  are  you  using  your 
opportunities?"  Subsequently  the  billboards  will 
present  phases  of  the  life  of  a  Boy  Scout,  and 
at  Easter  time  another  religious  poster  will  be 
pasted  up.  The  plan  is  to  change  the  posters  on 
an   average  of   once   a   month. 

"Does  the  sentiment  seem  mawkish?"  asked  an- 
other of  the  uplift  committee,  who  did  not  want 
his  name  used.  "I  remember  that  when  Joe  Chap- 
pell  of  the  National  JIagazine  suggested  the  plan 
at  the  convention  in  July  there  was  an  eager  re- 
sponse, but  the  members  felt  that  they  might  be 
accused  of  having  'soft  spots.'  And  a  business 
man,  you  know,  should  be  a  rock  to  work  destruc- 
tion  of   the   good    ship    'Sentiment.' " 

We  stood  for  a  few  minutes  at  the  southwest 
corner  of  Fifty-seventh  street  and  Eighth  avenue, 
where  one  of  the  religious  posters  is  patsed  on 
a  fence  enclosing  vacant  property.  There  was  not 
long  to  wait.  Three  ill-clothed,  begrimed  kiddies 
appeared,  one  of  them  on  destruction  bent.  He 
wielded  a  bit  of  charcoal,  plying  it  in  a  thin,  black 
trail  over  the  posters  as  he  walked.  Now  and 
again  he  looked  back  over  his  artistry,  smug  de- 
light in  his  face.  Suddenly  one  of  his  companions 
arrested  his  progress,  grasping  the  defacing  fin- 
gers   in   his   own. 

"Look-it  where  you're  goin',"  he  cried,  his  eyes 
bulging.  His  disengaged  arm  was  pointing  to  the 
center  of  "The  Nativity."  The  little  malefactor 
stretched  out  his  head  to  view  the  picture  ahead, 
while   his    companion   asked    in   amazement: 

"Don't   yuh    know    that's   God?" 
v'ew  York  Sun. 


BIBLE    SCENES    ON     LOCAL    BILL    BOARDS. 

A  novel  expression  of  modern  welfare  work  is 
being  given  in  Coshocton  in  the  pictures  recently 
I)osted  on  local  bill  boards.  On  Walnut  street  near 
South  Lawn  and  on  Main  street  near  Third  appear 
representations  of  familiar  Bible  scenes.  The  ix)s- 
ters  bear  the  inscription,  "Ask  your  Sunday-school 
teacher  about  it."  Beneath  the  picture  is  a  verse 
of  scripture  giving  in  substance  the  theme  of  the 
picture.  The  bills  have  been  posted  over  the  country 
by  the  Associated  Bill  Posters  of  the  United  States 
and  Canada.  The  picture  shown  on  the  Coshocton 
boards  is  "The  Birth  of  Christ."  The  organization 
asks  that  all  members  of  the  association  assist  in 
bringing  the  pictures  to  public  notice — the  bills  are 
posted  for  "the  good  of  humanity"  and  represent 
no  monelary  interest  whatever. 
Coslioclon  Tilliiini'. 


The  campaign  of  poster  advertising  instituted  by 
the  educational  committee  of  the  Poster  Advertising 
Association,  and  more  commonly  known  as  the  "up- 
lift movement  for  the  good  of  humanity."  has  re- 
ceived the  heartiest  endorsement  from  His  Emi- 
nence, Cardinal  William  O'Connell. 

Particularly  is  the  cardinal  interested  in  the  beau- 
tiful roster  seen  on  many  boards  throughout  Greater 
Boston,  entitled  "The  Birth  of  Christ,"  which  has 
been  admired  for  weeks  by  thousands  of  people  who 


(62) 


EDUCATIONAL     POSTERS 


have   stopped   at   this   picture  ami  stiuiieii   its  dotal! 
with  much  thought. 

In  fact,  so  enthusiastic  was  his  Eminence  over  this 
poster  that  he  wrote  to  the  promoters  of  this  idea 
stating  that  he  wished  to  express  liis  heartiest  com- 
mendation on  the  good  spirit  manifested  liy  the  asso- 
ciation responsible  for  this  good  worlt,  especially  in 
placing  before  tlie  public  the  beautiful  representation 
of  the  Nativity. 

He  further  stated  that  he  had  many  times  seen  and 
admired  this  beautiful  poster  in  various  parts  of 
the  city,  and  he  could  not  help  appreciating  the  in- 
fluence for  good  that  it  was  bound  to  have  by  help- 
ing people  to  realize  what  Christmas  means. 

On  several  occasions  he  noticed  particularly  that 
the  children  were  stopping  to  admire  the  picture,  and 
once  he  had  the  pleasure  of  instructing  some  of 
them  in  regard  to  its  meaning.  He  feels  that  the 
picture  is  not  only  singularly  beautiful  from  an 
artistic  point  of  view,  but  states  that  it  has  the 
essential  merit  of  manifesting  the  true  Christian 
spirit.  I 

Such  commendatory  words  and  support  not  only 
coming  from  the  cardinal,  but  from  other  clergymen, 
who  have  expressed  their  views  on  this  movement, 
has  been  a  great  spur  to  the  uplift  movement  pro- 
moters and  their  campaign  will  be  carried  on  with 
even  greater  enthusiasm. 

This  poster  is  a  composite  of  two  world-famous 
paintings  of  the  birth  of  Christ  in  the  manger  at 
Bethlehem,  and  the  wise  men  of  the  East  led  liy 
the  star  to  the  piace  where  the  young  Child  was. 
By  this  poster  the  association  feels  that  even  those 
who  do  not  attend  divine  service  will  be  reached, 
and  the  clergy  are  in  accord  with  the  association  in 
this   idea. 

The  education  committee  of  the  Poster  Advertis- 
ing Association  intend  to  co-operate  in  every  possible 
way  with  the  churches  and  through  the  religious 
posters  to  lead  men,  women  and  children  to  the 
churches,  which  are  not  able  to  reach  them  in  any 
ether  way  at  the  present  time;  to  cultivate  in  the 
minds  and  the  hearts  of  the  rising  generation  a 
spirit  of  true  patriotism  and  manliness  in  a  desire 
to  emulate  the  high  examples  that  will  be  set  before 
them  in  the  pictures  of  noble  men  who  have  achieved 
great  things  under  disadvantageous  circumstances. 
The  entire  cost  of  these  magnificent  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  space 
which  they  will  occupy  is  donated  freely  by  members 
cf  this  association.  There  will  be  no  advertising 
whatsoever  connected  in  any  way  with  these  posters. 
Boston    (Mass.)    Post. 


THE    MOVEMENT    IN    CANADA. 

The  movement  for  "The  Uplift  of  Humanity,"  in- 
augurated through  the  Poster  Advertising  Associa- 
tion, has  had  the  same  unqualified  success  in  Can- 
ada as  has  been  the  case  in  the  United  States. 

The  magnificent  poster  showing  "The  Birth  of 
Christ,"  displayed  from  one  end  of  the  Dominion 
to  the  other,  has  attracted  the  attention  of  the 
very  best  elements  of  society  and  brought  forth 
the  heartiest  commendation  for  the  Poster  Adver 
tising   Association   and   its   members. 

The  E.  L.  Ruddy  Co.  of  Toronto,  operating  vari- 
ous plants  throughout  the  provinces  of  Ontario. 
New  Brunswick  and  Nova  Scotia,  state  that  the 
response  to  this  poster  has  been  phenomenal.  Let- 
ters have  poured  in  from  prominent  church  men, 
educators  and  social  workers,  expressing  their  ad- 
miration for  the  poster,  and  their  thorough  appre- 
ciation of  the  splendid  motive  behind  it.  as  well 
as  their  confidence  in  the  actual  work  which  the 
poster   will   accomplish. 

One  letter  received  from  a  clergyman  in  an  On- 
tario town  has  the  following  interesting  paragraph: 

"I  can  best  express  my  appreciation  by  telling 
of  a  little  incident  that  came  to  my  notice  the  other 
day.  A  man  stopped  me  on  the  corner  of  a  street 
and  asked  me  to  explain  the  picture  on  the  board 
across  the  way.     The  .picture  was  the  one  depicting 


'The  Birth  of  Christ.'  I  did  so,  and  the  man,  who 
had  been  drinking,  said,  'That  is  the  best  picture 
I  ever  saw.  It  makes  me  feel  ashamed  of  my- 
self.' '• 

No  more  eloquent  testimonial  as  to  the  practical 
value  of  "The  Uplift  Movement"  could  be  given 
than  is  contained  in  the  above  experience.  It 
shows  that  "The  ITplift  Movement"  is  accomplish- 
ing just  that  good  which  its  sponsors  had  in  mind, 
and  it  is  reasonable  to  believe  that  experiences 
similar  to  the  above  have  been  met  with  in  differ- 
ent parts  of  the  United  States  and  Canada  during 
the  period  when  these  posters  were  displayed. 


BILLBOARDS    AID    CHURCH     CAMPAIGN. 


Posters    Bearing    Likeness    of    Christ    Appear.    Urging 
Sunday    School    Attendance. 


Appearance  of  lithographs  bearing  the  picture 
of  Christ  on  billboards  in  Chicago  brought  to  light 
yesterday  a  novel  religious  educational  campaign 
by   the   International   Billposters'   Union. 

The  campaign  was  planned  at  the  annual  con- 
vention of  the  billposters'  union  in  Atlantic  City 
last  summer  to  encourage,  through  the  medium  of 
the  billboards,  interest  in  the  teachings  of  the 
Saviour.  A  fund  of  $25,000  was  set  aside  for  this 
purpose. 

In  each  city  "covered"  by  the  Poster  Advertising 
Association  the  Christ  pictures  have  appeared. 
Under  each  one  is  written:  "Ask  your  Sunday- 
school   teacher  to  tell  you  the  story." 

Members  of  the  International  Sunday-school  Asso- 
ciation   have    approved    the    campaign. 
Boston    (Mass.)   Herald. 


UPLIFT    OF    HUMANITY    IS    OBJECT    SOUGHT. 


One  of  the  most  beautiful  pictures  ever  put  before 
the  people  of  Gainesville  is  the  one  just  placed 
upon  the  billboards  in  this  city  by  Paul  Gallia. 
The  picture  is  a  masterpiece.  It  is  9  feet  high  and 
21  feet  long,  depicting  the  birth  of  Christ.  Mr. 
Gallia  posts  this  picture  at  the  request  of  the  Na- 
tional Poster  Advertising  Association,  of  which  he 
is  a  member.  There  is  no  advertising  of  any  de- 
scription   connected    with    these    beautiful    pictures. 

The  entire  cost  of  this  wonderful  poster,  which 
is  produced  in  12  colors,  and  the  cost  of  the  space 
which  they  occupy,  is  donated  free  by  the  members 
of  the  Poster  Advertising  Association,  which  has 
the  uplift  movement  in  hand.  They  want  the  pub- 
lic to  feel  that  they  have  no  ulterior  motive,  but 
that  they  want  to  contribute  their  mite  to  the 
spiritual  uplift  of  humanity,  and  feel  that  this 
"old  but  ever  new  story"  will  be  brought  home  to 
the  people  this  Christmas  season  with  new  force, 
making  men  better  by  turning  their  minds  to  noble 
and    inspiring    thoughts. 

Mr.    Gallia    has    mailed    a    letter    to    all    the    min- 
isters  in  Gainesville   calling   their  attention   to  this 
wonderful    poster. 
Gainesville  (Te.xas)  Register. 


BILLBOARD     TELL     NATIVITY     STORY. 


Grant    Pictures   to    Be    Next    in    Free    Educational    Series. 


On  billboards  here  and  in  Red  Bank  for  several 
days  there  have  appeared  huge  twenty-four-sheet 
posters,  bearing  a  wonderfully  executed  lithograph 
of  the  scenes  of  "The  Nativity."  The  picture  meas- 
ures 20  feet  long  by  9  feet  high,  and  the  only 
lettering  upon  it  is  this  simple  message  to  the 
children: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  ■ 

In  the  panel  of  the  frame  is  pictured  a  brass 
plate  bearing  the  text  from  the  second  chapter  of 
the  Gospel,  according  to  St.  Matthew,  upon  which 
the  picture  is  based: 

"And  when  they  were  come  into  the  house,  they 


(63) 


EDUCATIONAL     POSTERS 


saw   the   young   child    with    Mary,   His    mother,   and 
fell    down   and    worshiped    Him." 

Manager  Charles  Rosencrans  of  the  local  com- 
pany explains  tlie  meaning  of  this  enterprise  as 
follows: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertisers'  Association,  a  na- 
tional organization  covering  this  country  and  Can- 
ada. During  this  convention  a  feeling  took  form 
that  an  organization  with  such  resources  for  pub- 
licity should  do  something  to  aid  the  uplift  of 
humanity,  something  to  inspire  the  young  and  the 
old,  to  build  up  the  broken-hearted  and  to  help  lead 
all  men  and  women  to  a  consideration  of  the 
higher   life. 

So  an  educational  committee  was  named,  and  the 
Christmas  posters  are  the  first  result  of  its  work. 
The  posters  are  being  placed  in  every  city  with  a 
population  of  more  than  3,(i00  in  this  country  and 
Canada,  the  number  allowed  to  each  city  being  pro- 
portioned to   its  size: 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  would  have  cost 
at  least  $2.5,000  if  any  organization  or  individual 
had  paid  for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  and  Litho- 
graphing Company  of  Cincinnati,  O.,  who  has  made 
a  beautiful  blending  of  some  of  the  ideas  of  the 
old  masters,  and  added  a  touch  of  his  own  genius 
to  produce  an  exquisite  and  touching  human  por- 
trayal of  the  most  interesting  incident  in  the  life 
of  Christ.  The  wise  men  of  the  East  are  seen 
kneeling  before  the  infant  Jesus,  held  in  the  arms 
of  His  mother,  Mary,  and  surrounded  by  the  hum- 
ble occupants  of  the  stable.  The  lithograph  is  exe- 
cuted in  thirteen  colors,  and  has  been  pronounced 
by  experts  the  finest  specimen  of  the  lithographic 
art  ever  produced  on  such  a  large  scale.  The  pic- 
tures will  remain  on  the  billboards  until  after 
Christmas. 

The  next  picture  to  be  posted  will  be  one  show- 
ing General  Grant's  humble  birthplace,  the  general 
as  a  boy  chopping  wood  and  at  the  plow,  and  later 
at  the  head  of  the  army  and  President.  Under  it 
will  appear:  "What  one  poor  boy  accomplished. 
What  are  you  doing  with  better  opportunities?" 
Red  Bank,  N.  J. 


BILLPOSTERS    AID    MORALS. 

Put    Up   Picture  of   Nativity   and   Will   Follow   It   With 
Others. 


"They  are  the  contribution  of  the  billposters  to 
influence  the  children  of  the  land  tor  their  moral 
good." 

That  is  the  way  in  which  George  W.  Rife  of  the 
Raltimore  Dill  Posting  Company  answered  yester- 
day a  question  as  to  who  was  responsible  for  the 
beautiful  posters  depicting  the  birth  of  Christ 
which  have  been  seen  on  the  billboards  throughout 
the  city,  says  the  Baltimore  Sun.  Further  explain- 
ing the  purpose  of  the  posters,  Mr.  Rife  said: 
"They  are  the  first  of  a  series.  This  picture  repre- 
senting the  Nativity  went  up  in  every  city  in  the 
land  in  which  there  is  a  billposter  at  the  opening 
of  the  holiday  season.  In  a  month  or  so  the  next 
picture  will  be  placed  on  the  boards.  It  will  rep- 
resent incidents  in  the  life  of  General  Grant.  It 
will  show  him  as  a  boy  splitting  rails  and  driving 
horses  behind  the  plow,  as  the  commander  of  the 
Federal  armies  and  then  as  President  of  the  United 
States.  Other  pictures  will  follow.  Each  will  stay 
on  the  boards  about  a  nionlli.  The  series  will  con- 
tinue   indefinitely. 

"The  picture  of  the  Nativity  has  attracted  much 
attention,  and  we  have  received  many  letters  from 
clergymen  commending  it.  One  church  had  a  bill- 
board placed  on  its  lawn  especially  to  put  this 
poster  on  it.  We  have  given  copies  of  it  to  10 
churches    in    Baltimore    which    asked    for    it.     Fifty 


were  allotted  to  this  city.     Of  these,  40  have  been 
put   on   the    billboards. 

"The  decision  to  display  the  posters  was  reached 
by  the  National  Poster  Advertising  Association  at 
its  last  annual  convention.  That  organization  pays 
for  the  pictures  and  the  billposters  give  the  space." 
Charlottesville    (Va.)    Progress. 


A    BEAUTIFUL    POSTER. 


Local  billboards  have  been  adorned  during  the 
Christmas  season  with  a  beautiful  poster  of  large 
size,  representing  the  Nativity  of  Christ.  The  poster 
is  a  Christmas  gift  to  the  public  from  the  billposters' 
international  organization,  and  the  making  of  the 
bill  is  said  to  represent  an  extensive  outlay  of 
money.  Many  have  noticed  the  poster,  which  bears 
only  a  scriptural  verse  and  no  advertisement  of 
any  sort. 
Galesburg    (Til.)    Republican   Register. 


WONDERFUL   PICTURE  ON    THE    BILLBOARDS. 


Visit    of   the    Wise    Men    of   the    East   to   the    Infant    Jesus 
Shown    In    Colors. 


As  a  gift  of  the  Poster  Advertising  Association,  the 
wonderful  picture  of  the  visit  of  the  wise  men  of  the 
East  to  the  infant  Jesus  as  He  lay  in  the  humble  sta- 
able  at  Bethlehem,  is  displayed  on  three  of  the  big 
stands  of  the  Bower  City  Billposting  Company  in 
Janesville.  This  wonderful  picture  is  what  is  known 
as  a  twenty-four  sheet  and  is  in  twelve  colors,  a  won- 
derful piece  of  work.  In  presenting  it  to  the  view 
of  the  public,  F.  N.  Blakely'  of  the  local  billboard 
company,  has  made  the  entire  city  a  Christmas  pres- 
ent worthy  of  note.  One  may  be  seen  on  the  board 
on  East  Milwaukee  street,  near  the  Gazette  office, 
one  on  South  Jackson  sreet,  and  one  on  the  board 
at  Milwaukee  and  Pleasant  streets. 

St.  .Matthew  describes  this  visit  in  his  gospel,  as 
follows: 

"And   when   they   were   come  into   the  house,  they 
saw  the  youns  child  with  Mary,  His  mother,  and  fell 
down   and   worshiped   Him." 
Janesville  (Wis.)  Gazette. 


CHRIST    ON    THE    POSTER    BOARDS. 


The  Poster  Advertising  Association  of  America 
has  recently  displayed,  on  the  boards  in  prac- 
tically every  city  and  town  of  importance  in  our 
entire  country,  a  large  picture  of  the  Nativity. 
This  association  declares  that  there  is  "no  adver- 
tising of  any  description"  connected  with  this  act; 
and  that  the  cost  of  the  picture  and  of  the  space 
it  occupies  are  donated  freely.  The  association 
announces  that  it  desires  to  inaug\irate  "an  upi.it 
movement  for  the  good  of  humanity,  utilizing  the 
immense  pictorial  appeal  of  posters  in  a  way  which 
will  make  men  better  by  turning  their  minds  to 
noble  and  inspiring  thoughts:"  and  that  this  is  but 
the  first  step   in   their   important  undertaking. 

It  is  felt  by  those  having  this  work  in  hand  that, 
at  "this  season  of  the  year,  above  all  others,  no 
more  inspiring  subject  can  be  placed  before  the 
people  than  the  Nativity."  "We  feel  sure,"  they 
say,  "that  this  old,  but  ever  new,  story  will  be 
brought  home  to  the  people  this  Christmas  season 
with  new  force,  while  in  addition  even  those  who 
do  not  attend  divine  service  will  be  reached  by 
this  picture."  And  all  the  ministers  are  informed 
by  the  association  of  its  desire  to  contribute  to 
the  "spiritual  uplift  of  humanity." 

Here  is  the  offer  of  fellowship  in  Christian  serv- 
ice from  an  entirely  new  source,  to  say  the  least. 
And  it  comes  from  an  agency  of  great  influence 
and  effectiveness  in  the  modern  world.  Large  in- 
terests and  business  men  pay  considerable  sums  of 
money  for  the  advertising  advantages  of  the  poster 
boards.  It  is  cheering  to  see  it  coming,  along  with  the 
wise  men  of  the  East,  to  pay  honor  and  render  serv- 


(64) 


EDUCATIONAL     P  O  S  T  IC  R  S 


ice  to  the  King.  There  may  be  a  holy  office  and  a 
sacred  efficiency  in  advertising  which  we  have  not 
as  yet  dreamed  of. 

And  the  expression  of  such  a  high  and  serious 
purpose  by  this  association  of  business  men  is  no 
mean  tribute  to  the  power  of  Christ  in  our  country. 
It  springs  from  a  realization  tliat  people  will  re- 
spond everywhere  to  the  appeal  for  Christ.  It  is 
an  evidence  that  His  mighty  appeal  has  reached 
the  hearts  of  the  posters  themselves;  and  that  they 
feel  constrained  to  use  their  craft  and  influence  tor 
His  work  for  do«nfallen  humanity.  And  in  this 
we  may  all  rejoice. 
Gulf  states  Presbyterian. 


THE    INSPIRATION    OF    CHRISTMAS. 


CHAT    AND   COMMENT. 


Of  the  many  interesting  and  beautiful  Christmas 
decorations  in  Fall  River,  none  is  finer  than  the 
great  poster  which  has  been  put  on  the  big  bill- 
boards all  about  the  city,  showing  the  manger  in 
Bethlehem,  with  the  attendant  shepherds,  and  the 
star  shining  down  upon  the  heads  of  mother  and 
babe.  It  is  a  beautiful  picture  in  itself,  and  worthy 
pausing  before  for  a  study.  But  to  see  it  upon  the 
billboards,  among  the  advertisements  for  all  the 
various  commodities  of  life  and  its  pursuits,  is  strik- 
ing. Moreover,  it  is  distinctly  pleasant  to  find  that 
somebody,  or  some  organization,  has  had  the  gener- 
osity and  the  thoughtfulness  to  put  before  us  with  a 
conspicuousness  equal  to  that  of  the  wreaths,  and 
garlands  and  poinsettias,  this  vivid  portrayal  of  the 
event  which  is  the  source  of  it  all.  No  organiza- 
tion's name  is  signed  or  hinted  at  on  the  poster, 
and  there  is  no  reason  why  the  source  of  these  post- 
ers should  be  given  here.  Placing  them  thus  all  over 
the  city  is  an  act  of  pure  religion  which  warms  the 
heart.  If  you  have  not  seen  the  posters,  look  at  the 
next  of  the  large  billboards  you  pass.  Generous  space 
has  been  given  to  the  cradle  in  the  manger. 
Fall  River  (Ma.ss.)   Daily  News. 


HIGH     ART    SEEN     ON     ELKHART     BILLBOARDS. 


Mystery     of    Beautiful     Copies    of    IVIasterpiece     Depleting 
Christ    Is    Explained — D.     B.    Carpenter,     Local     Mem- 
ber of   Master   Bill    Posters'   Association,    Does    His 
Share    of    Volunteer   Work    Scheduled     for 
All    America. 


Four  highly  artistic  copies  of  a  masterpiece  deal-  " 
ing  with  the  birth  of  Christ  adorn  the  billboards  in 
Elkhart.  The  viewer  is  unexpectedly — and  delight- 
fully— thrilled  by  the  beauty  of  the  reproduction, 
and  mystified  because  there  is  no  defacement  by 
advertising  to  explain  the  presence  of  the  pictures 
on   the   boards. 

The  explanation  lies  in  the  tact  that  the  Poster 
Advertising  Association  of  American  has  taken  this 
method  of  contributing  its  mite  to  the  promotion 
of  the  general  feeling  of  good-will  prevalent  at  the 
Christmas  season. 

Four  Sent  to   Elkhart. 

The  association  had  an  immense  number  of  post- 
ers printed,  and  allotted  one  or  more  to  every  town 
and  city  in  the  United  States  and  Canada  wherein 
the  association  has  a  member.  D.  B.  Carpenter,  the 
Elkhart  member,  was  given  four.  He  has  posted 
them  on  his  boards  at  Hickory  and  Main,  near  the 
Big  Four  depot,  on  Harrison  street  and  at  Main 
and  Water  streets. 

In  neat  lettering  is  the  admonition:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story."  While 
Mr.  Carpenter  was  hanging  one  of  the  copies.  Rev. 
L.  S.  Fisher  happened  along.  "Well,  Mr.  Car- 
penter," remarked  Mr.  Fisher,  "you  are  my  Sunday- 
teacher;  tell  me  the  story."  The  genial  Dave  had 
to  pass  it  up  when  it  came  to  elaborating  on  the 
details.  "But  I  do  know."  said  he,  "I  never  in  all 
my  experience  as  a  billposter  hung  anything  as 
pretty  as  that." 
Elkhart    (Ind.)    Review. 


First     of    Series   to    Be    Issued    by    National     Billposters — 

Beautiful    Designs    Lithographed,    Telling    of 

the    Visit    of    the    Wise    Men. 


There  has  been  sent  to  Eau  Claire  and  placed  In 
prominent  places  four  reproductions  of  a  notable 
painting.  It  is  in  twelve  colors  and  tells  the  story 
of  the  visit  of  the  wise  men  of  the  East  to  the 
stable  in  Bethlehem. .  It  was  arranged  for  by  the 
educational  committee  of  the  Poster  Advertising 
Association,  and  is  the  Christmas  poster  on  all 
plants  of  the  association.  It  is  to  be  followed  by 
others,  the  next  to  be  a  great  picture  of  scenes 
from  the  life  of  General  U.   S.  Grant. 

Since  placing  the  pictures  on  the  billboards  in 
this  city,  Karl  Stussy,  who  is  a  member  of  the 
National  Poster  Association,  has  received  many 
commendations.  From  a  letter  written  him  by  the 
Rev.  A.  B.  C.  Dunne  we  take  the  liberty  of  quoting 
this    sentence: 

"It  is  surely  most  refreshing  in  this  day  when 
there  seems  to  prevail  a  general  disregard  of 
morality  and  religion  to  behold  your  organization 
devoting  time  and  talent  and  money  to  the  reverent 
proclamation  of  the  fundamental  truth  of  Chris- 
tianity, namely,  the  birth  of  the  World's  Redeemer." 

Many  others  have  endorsed  the  plan.  The  pic- 
tures may  be  seen  in  four  places,  one  on  Brand 
avenue  near  Second  avenue,  one  facing  the  Grand 
Avenue  bridge,  one  at  the  corner  of  Galloway  and 
North  Barstow  streets  and  one  opposite  the  Com- 
mercial Hotel.  Under  each  picture  is  the  exhorta- 
tion, "Ask  your  Sunday-school  teacher  to  tell  you 
the  story,"  and  the  verse,  "And  when  they  were 
come  into  the  house  they  saw  the  young  child  with 
Mary,  His  mother,  and  fell  down  and  worshiped 
Him." 

The  lithographs  are  works  of  art,  in  size  9x20 
feet,  and  their  mission,  as  stated  by  a  writer,  "is 
to  inspire  the  young  and  the  old,  to  build  up  the 
broken-hearted  and  to  lead  all  men  and  women  to 
a  consideration  of  the  higher  life  and  those  better 
motives  that  should  animate  everyone,  particularly 
at  the  season  when  they  are  displayed — the  season 
of  Peace   on   Earth,   Good-will   to   Men." 

A    reproduction    of    the    lithograph    is    given    on 
page   5,  section   2. 
Sau   Claire    (Wis.)    Sunday   Leader. 


BILLPOSTERS    AID    RELIGION. 


The  message  of  "peace  on  earth,  good-will  to 
men"  is  being  proclaimed  in  and  throughout  the 
country   by  a  poster   depicting   the   birth   of  Christ. 

It  is  a  wonderful  lithograph  in  12  colors,  and  is 
declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest 
painters  of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of 
St.  Matthew,  which  describes  the  scene  the  artist 
has  striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like 
the  Poster  Advertising  Association  devoting  a  large 
sum   of   money   to   the   uplift   of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is  done 
by  all  the   members   free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  coun- 
try, and  to  cheer  the  old.  as  w-ell  as  to  carry  a 
message  of  hope  and  comfort  to  the  unhappy  and 
the   unfortunate. 

The  educational  committee  of  the  Poster  Adver- 
tising    Association     has     evolved     this     Christmas 


(6S) 


EDUCATIONAL     P  O  S  T K R  S 


poster,  which  is  attracting  so  much  attention,  on  all 
poster  plants  throughout  the  country,  and  will  fol- 
low this  up  early  in  the  New  Year  with  another 
wonderful  poster  depicting  the  life  of  General 
Grant,  tracing  his  rise  from  lowly  circumstances 
to  the  president's  chair,  as  a  stimulant  to  the 
youth  of  the  country  to  '"go  and  do  likewise." 
Diiluth     (Minn.)    West    Enii    Adveniser. 


POSTER  ADVERTISERS  OPEN  UPLIFT  CRUSADE. 

Series    of    World    Betterment    Pictures    to    Be    Placed    on 
Billboards. 


As  a  primary  step  in  an  "uplift  movement  for  the 
good  of  humanity."  inaugurated  recently  by  the 
Poster  Advertising  interests  of  American  poster  pic- 
tures, big  reproductions  of  the  famous  painting,  '"The 
Nativity,"  by  Edward  Volkert,  have  been  placed  on 
the  billboards  of  Kalamazoo.  The  posters  are  nine 
feet  high  and  21  feet  long,  and  colored  in  12  beau- 
tifully harmonized  shades.  The  pictures  have  been 
placed  on  the  principal  boards  of  the  city,  the  idea 
being  to  have  one  in  each  community. 

The  idea  of  placing  sketches,  such  as  "The  Na- 
tivity." on  billboards,  came  as  the  result  of  attacks 
that  have  been  made  on  the  use  such  boards  are 
put  to  in  different  cities  of  the  country.  The  adver- 
tising interests  wish  to  correct  the  impression  that 
billboards  are  used  only  for  pictures  abusive  to  the 
eyes  of  children. 

The  posters  which  are  now  adorning  the  bill- 
boards will  be  left  in  place  until  Christmas,  when 
they  will  be  removed  to  be  replaced  by  the  second 
series,  "What  One  Poor  Boy  Accomplished,"  a  pic- 
ture depicting  certain  incidents  of  the  life  of  General 
Ulysses  S.  Grant. 

This  uplift  movement  extends  throughout  the 
country  wherever  the  Poster  Advertising  Association 
has  representatives,  and  that  means  practically 
every  large  city  in  the  country.  Ben  A.  Bush,  city 
billposter,  is  the  local  representative. 

There  is  a  constantly  increasing  tendency  in  this 
country  to  do  away  with  the  old  custom  of  making 
Christmas  Day  a  day  for  the  exchange  of  worthless 
and  meaningless  presents  and  restore  the  holiday  to 
its  true  religious  significance.  "The  Nativity,"  in 
part,  is  displayed  at  this  season  to  augment  this 
movement.  The  picture  bears  the  verse  from  Mat- 
thew upon  which  the  picture  is  centered  and  the  in- 
scription. "Ask  your  Sunday  School  teacher  to  tell 
you  the  story." 
Kalamazoo  (Mich.)   Gazette. 


BIBLICAL   PICTURES   ON    BILLBOARDS. 


Kingston  and  other  cities  of  the  state  awoke  this 
week  to  a  new  unique  manifestation  of  the  Christmas 
spirit.  They  saw  hundreds  of  billboards  bearing  a 
finely  executed  lithograph  of  "The  Nativity."  This 
picture  is  twenty  feet  long  by  nine  feet  high,  and  the 
only  lettering  upon  it  is  the  simple  message  to  the 
children : 

"Ask  your  Sunday  school  teacher  to  tell  you  the 
story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate 
bearing  the  text  from  the  second  chapter  of  St. 
Matthew,  upon  which  the  picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  mother,  and  fell 
down  and  worshiped  Him." 

Kingston  has  five  of  these  posters  on  the  more 
prominent  boards  and  they  have  caused  inquiry  as  to 
the  source  of  the  pictures.  The  posters  were  placed 
in  position  by  the  Kingston  liillposting  Company 
at  the  instigation  of  the  Poster  Advertisers'  Asso- 
ciation, a  national  organization  covering  this  country 
and  Canada.  At  a  convention  of  the  association  in 
Atlantic  City  last  summer,  a  movement  was  started 
to  do  something  for  the  uplift  of  humanity. 

The  movement  resulted  in  the  api)ointnient  of  an 
educational  committee,  which  decided  upon  the  Christ- 


mas season  as  the  time  to  do  the  work.  State  Sun- 
day school  organizations  were  communicated  with 
and  the  idea  of  posting  pictures  of  "The  Nativity" 
was  evolved.  The  entire  expense  of  the  work  is 
being  borne  by  the  members  of  the  national  organi- 
zation, and  it  is  estimated  the  cost  would  be  about 
$25,000  had  any  individual  or  local  organization  at- 
tempted to  do  the  work. 

The  poster  is  the  i)roduction  of  Edward  Volkert, 
artist  of  the  United  States  Printing  and  Lithograph- 
ing Company  of  Cincinnati,  who  has  blended  the  ideas 
of  the  old  masters  and  added  a  touch  of  his  own 
genius.  The  wise  men  of  the  East  are  seen  kneeling 
before  the  infant  .Tesus,  held  in  the  arms  of  His 
mother.  Mary,  and  surrounded  by  the  humble  occu- 
pants of  the  stable. 

The  lithograph  is  executed  in  twelve  colors  and 
has  been  pronounced  by  experts  one  of  the  finest 
specimens  of  the  lithographio  art  ever  produced  on 
such  a  large  scale.  The  pictures,  which  will  remain 
on  the  billboards  until  after  Christmas,  have  been 
posted  in  every  city  of  the  United  States  and  Canada 
having  a  population  of  more  than  3,000. 
Kingston   (N.  Y.)   Express. 


THE     NATIVITY    OF    CHRIST    SHOWN     ON     BILL- 
BOADS. 


Passersby  should  stop  to  take  more  than  a  passing 
look  at  the  billboard  on  East  South  street  near  Port- 
age, and  at  other  points  in  the  city. 

On  these  two  boards  will  be  found  beautifully  col- 
ored lithograph  reproductions  of  the  great  master- 
piece depicting  the  stable  scene  at  the  birth  of 
Christ. 

In  every  city  in  the  United  States  where  there  is  a 
member  of  the  Billposters'  Association  similar  pic- 
tures have  been  placed  on  the  billboards. 

The  Kalamazoo  Poster  Advertising  Co..  of  which 
Ben  Bush  is  the  local  manager,  contemporaneous 
with  the  hanging  of  these  artistic  productions  of  the 
lithographer,  have  sent  out  a  number  of  circular 
letters  to  the  clergy  and  citizens  calling  attention  to 
these  posters,  and  the  reason  for  their  display  at 
this  time. 

The  poster  association  interests  of  America  aim, 
through  the  medium  of  these  pictures,  to  inaugurate 
an  "uplift  movement  for  the  good  of  humanity," 
utilizing  the  immense  pictorial  appeal  of  posters  in 
a  way  that  will  make  men  better  by  turning  their 
minds  to  noble  and  inspiring  thoughts. 

The  posters  are  nine  feet  high  and  21  feet  long, 
and  unmarred   by  the  least  hint  of  advertising. 

The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  12  colors,  and  the  cost  of  the  space 
which  they  occupy,  is  donated  free  by  the  members  of 
the  Poster  Advertising  As.«ociation,  Inc.,  which  has 
the  uplift  movement  in  hand. 

At  this  season  of  the  year,  of  all,  it  is  felt  that  no 
more  inspiring  subject  can  be  placed  before  the  peo- 
ple than  "The  Nativity."     It  is  a  first  step  in  this 
important  movement. 
Kal.iniazoo   (Mich.)    rrogresslve  Herald. 


NATIVITY'S   STORY    TOLD    ON    FIFTY    BIG    BILL- 
BOARDS. 

Huge    Lithographs    Result    of    Poster    Advertisers'    Desire 
to   Aid    In    Humanity's    Uplift — Placed    In    Every     City. 


Philadelphia  awoke  yesterday  morning  to  a  new 
and  uni<|ue  manifestation  of  the  spirit  of  "peace  on 
earth,  good-will  to  men."  and  the  already  awakened 
sentiment  of  the  Christmastide  received  a  startling 
and  wholly  unexpected  impetus  in  such  a  way  as  to 
cause  widespread  wonderment  and  inquiry  as  to  Its 
source. 

On  fifty  of  the  largest  billboards  in  the  city  ap- 
peared huge  twenty-four  sheet  posters,  bearing  a 
wonderfully  executed  lithograph  of  the  scene  of  '"The 
Nativity."     The   picture   measures  twenty   feet   long 


(66) 


EDUCATIONAL     POSTERS 


by  nine   feet  high,  anil  the  only  lettering  upon  it  la 
this  simple  message  to  the  children  of  Philadelphia: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate, 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  Child  with  Mary,  His  mother,  and 
fell  down  and  worshiped  Him." 

The  posters  were  placed  upon  the  boards  of  the 
Philadelphia  Billposting  Company,  and  all  day  yester- 
day inquiries  poured  into  the  office  of  the  company 
by  mail  and  telephone  asking  the  meaning  of  the 
enterprise. 

Manager  Carey  could  not  take  the  time  to  explain 
in  detail  to  every  query,  so  here  is  the  way  it 
happened: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertising  Association,  a  national 
organization  covering  this  country  and  Canada.  Dur- 
ing this  convention  a  feeling  took  form  that  an 
organization  with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  some- 
thing to  inspire  the  young  and  the  old,  to  build  up 
the  broken-hearted  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  yesterday  are  the  first  result  of  its 
work.  The  posters  are  being  placed  in  every  city 
with  a  population  of  more  than  .3,000  in  this  country 
and  Canada,  the  number  allowed  to  each  city  being 
proportioned  to  its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  Association.  It  would  have  cost  at 
least  $25,000  it  any  organization  or  individual  had 
paid  for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  &  Lithographing 
Company  of  Cincinnati,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters  and 
added  a  touch  of  his  own  genius  to  produce  an  ex- 
quisite and  touchingly  human  portrayal  of  the  most 
interesting  incident  in  the  life  of  Christ.  The  wise 
men  of  the  East  are  seen  kneeling  before  the  infant 
Jesus,  held  in  the  arms  of  His  mother,  Mary,  and 
surrounded  by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a 
large  scale. 

The   pictures   will   remain   on   the  billboards  until 
after  Christmas,  and  will  doubtless  be  a  potent  aid 
in   bringing  to  many   minds  an  appreciation   of  the 
true  significance  of  the  holiday. 
Philadelphia    (Pa.)   North  American. 


BILLBOARDS  TO  AID   EDUCATIONAL   WORK. 


Poster    Association     Utilizes    Christmas    as    First    Theme 
in   Novei   Campaign — Grant's   Life  to   Be  Shown. 


A  novel  campaign  of  education  and  humanitarian 
work  has  been  put  under  way  by  the  Poster  Adver- 
tising Association  of  the  United  States  and  Canada. 
Thousands  of  billboards,  each  measuring  25  feet  by 
10  feet,  are  being  covered  with  posters  to  awaken  In 
children  an  interest  in  religion  and  education. 

Last  week  on  billboards  throughout  this  city  great 
posters  depicting  the  nativity  were  placed.  These 
have  been  seen  by  tens  of  thousands  and  the  legend 
on  the  board,  "Ask  your  Sunday-school  teacher  to 
tell  you  the  story,"  has  perhaps  awakened  thoughts 
of  early  teachings  in  the  old.  The  colored  posters 
vizualize  the  story  of  the  birth  of  Christ  to  children 
in  a  remarkably  vivid  manner. 

Immediately  after  Christmas  an  historical  poster 
will  be  hung — the  story  of  General  Grant.  This 
poster  will  depict  the  stirring  scenes  in  the  life  of 
the  general  and  is  to  be  placed  on  scores  of  boards 
in  and  around   this  city. 


Thousands  of  the  posters  will  be  placed  in  the 
United  States  and  Canada.  This  work  follows  the 
plan  adopted  by  the  Association  at  the  annual  meet- 
ing held  in  Atlantic  City  last  summer.  A  committee 
was  appointed  to  study  the  question  of  humanitarian 
work  which  might  bo  conducted  by  the  poster  men. 
It  was  decided  that  a  broad  educational  plan  be 
adopted.  As  the  result,  a  number  of  artists  were  set 
to  work.  Edward  Volkert,  the  artist  of  the  United 
States  Printing  &  Lithographing  Company  of  Cin- 
cinnati, painted  the  picture  of  the  nativity  which  la 
now  on  the  boards. 

After  the  Grant  poster  has  remained  on  view  for 
a  few  weeks  other  historical  subjects  will  be  pre- 
sented.    The  posters  are  printed  in  six  colors. 

The  individual  members  of  the  Association  are 
bearing  the  expenses,  and  $25,000  is  the  approximate 
cost  of  placing  posters  throughout  the  land. 

Philadelphia    (I'a.)    rutilic    Ledger. 


BILLBOARDS    SHOW    PICTURE    OF     CHRIST. 


To  stimulate  a  love  for  the  beautiful  and  to  prove 
to  the  pi:blic  that  posters  can  be  made  artistic,  the 
Educational  Committee  of  the  National  Billposters' 
Association  has  caused  to  be  displayed  in  every  city 
and  town  in  the  United  States  having  a  population 
of  3,000  or  more,  a  twelve-color  lithograph  poster  of 
the  birth  of  Christ. 

The  posters  measure  approximately  twenty  feet 
long  by  nine  feet  high.  Seven  are  on  display  in 
Oklahoma  City.  They  will  be  on  exhibition  thirty 
days,  and  will  be  followed  by  a  poster  showing  the 
rise  of  General  Grant  from  an  obscure  country  boy  to 
the   presidential   chair. 

It  is  estimated  that  the  two  posters  will  cost  the 
Association  $140,000  in  addition  to  the  cost  of  post- 
ing, which  is  borne  by  the  local   men  in   the  cities 
and    towns   where   they   are   displayed. 
Oklahoma    City    (Okla.)    Oklahoman. 


NATIVITY  IS  SHOWN  ON   BILLBOARDS  OF  CITY. 


First  of  Series   Intended  to  Show   Better  Things   In   Poster 
Advertising. 


The  visit  of  the  wise  men  and  the  worship  of  the 
shepherds  at  the  birth  of  Christ  portrayed  in  a 
poster  is  the  contribution  of  the  Poster  Advertising 
Association  to  the  Christmas  observance  here.  More 
than  100  of  these  pictures  have  been  placed  on  bill- 
boards, this  city  having  what  is  considered  a  good 
share  of  the  80,000  that  have  been  put  up  through- 
out the  United  States  and  Canada. 

The  picture  is  colorful  and  expresses  unusually 
well  the  Christmas  spirit  and  its  origin.  In  the 
center  of  the  picture  sits  the  mother  with  the  infant 
Christ  in  her  arms.  On  one  side  are  the  cattle  and, 
grouped  in  worshiping  posture  about  the  Child,  are 
the  shepherds  and  the  wise  men.  Through  the  door 
shines  the  star.  At  the  bottom  of  the  picture  is 
quoted  the  text  from  Matthew  on  which  the  scene 
is  based  and  in  one  corner  is  the  suggestion:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 

The  poster  marks  the  beginning  of  a  new  movement 
in  billboard  publicity.  The  national  organization  of 
billposters  decided  at  its  last  convention  to  use  a 
portion  of  its  opportunities  along  publicity  lines  for 
social  betterment  and  for  the  portrayal  of  art.  It 
also  desired  to  show  that  boards  can  be  used  for 
some  purpose  other  than  advertising.  This  picture 
of  "The  Nativity"  is  the  first  of  a  series. 

Members  of  the  Sewickley  Presbyterian  Church 
were  so  well  pleased  with  the  picture  that  they  re- 
quested one  for  the  front  of  their  church.  .  A  bill- 
board will  be  erected  there  to-morrow. 

The  pictures  have  proven  expensive.    Only  five  can 
be  put  up  in  a   day  by  two  men.     The  present  one 
will  remain  until  after  Christmas,  when  a  scene  in 
the  life  of  General  Grant  will  be  placed. 
iTttsburgh    (Pa.)   Gazette-Times. 


{67) 


EDUCATIONAL     POST  K R  S 


WONDERFUL    PICTURE    ON    THE    BILLBOARDS. 


Visit   of   the   Wise    Men    of  the   East   to   the    Infant    Jesus 
Shown    In    Colors. 


As  a  gift  of  the  American  Billposters'  Association, 
the  wonderful  picture  of  the  visit  of  the  wise  men 
of  the  East  to  the  infant  Jesus  as  He  lay  in  the 
humble  stable  at  Bethlehem  is  displayed  on  three  of 
the  big  stands  of  the  Bower  City  Billposting  Com- 
pany in  Janesville.  This  wonderful  picture  is  what 
is  linown  as  a  twenty-four  sheet  and  is  in  twelve 
colors,  a  remarkable  piece  of  work.  In  presenting  it 
to  the  view  of  the  public  V.  N.  Blakely  of  the  local 
billboard  company  has  made  the  entire  city  a  Christ- 
mas present  worthy  of  note.  One  may  be  seen  on 
the  board  on  East  .Milwaukee  street,  near  the  Gazette 
office,  one  on  South  Jackson  street  and  one  on  the 
board  at  Milwaukee  and  Pleasant   streets. 

St.  Matthew  describes  this  visit  in  his  Gospel  as 
follows: 

"And   when  they  were  come  into  the  house,   they 
saw   the  young  Child   with   Mary,    His   mother,   and 
fell   down   and    worshiped   Him." 
Janesville   (Wis.)   Gazette. 


ART    ON    THE    BILLBOARDS. 


The  "uplift  movement  for  the  good  of  humanity" 
was  inaugurated  in  this  city  yesterday  by  the  Taylor 
Posting  Service,  of  which  H.  A.  Taylor  is  the  man- 
ager and  proprietor,  in  a  very  auspicious  manner  by 
the  posting  of  9x12  feet  posters,  depicting  the  birth 
of  Christ.  The  entire  cost  of  these  wonderful  posters, 
which  are  produced  in  twelve  colors,  and  the  cost 
of  the  space  which  they  occupy,  is  donated  freely 
by  the  members  of  the  Poster  Advertising  Associa- 
tion of  the  United  States  and  Canada.  At  this  sea- 
son of  the  year,  above  all  others,  it  is  felt  that  no 
more  inspiring  subject  can  be  placed  before  the  people 
than  "The  Nativity."  It  is  the  first  step  in  this  im- 
portant movement  that  no  doubt  will  bear  good  fruit. 
Mr.  Taylor  is  to  be  congratulated  for  keeping  up  his 
plant  in  Al  style  and  also  the  erection  of  a  Class 
AA  billboard  at  the  upper  side  of  the  south  end  of 
the  Petroleum  bridge.  This  is  one  of  the  many  he 
expects  to  build  in  the  near  future. 
Oil   City    (Pa.)    Blizzard. 


BEAUTIFYING  BILLBOARDS. 


Twelve     Magnificent     Posters    Are     Put     Up     In     Quincy — 

Twelve-Color     Pictures     [Depicting     the     Nativity    Are 

Posted    on    the    Billboards    of   the    Entire   Country. 


The  billposter  men  in  Quincy  are  putting  up  a 
poster  that  was  not  meant  for  any  commercial  pur- 
pose whatsoever.  This  is  probably  the  first  time  in 
the  history  of  billposting  that  such  a  thing  has 
occurred.  The  posters  are  going  up  on  Sixth  and 
State,  Fourth  and  Ohio,  Fifth  and  Cherry,  Tenth  and 
Broadway,  Twelfth  and  Broadway,  Third  and  Broad- 
way, Third  and  Oak,  Fifth  and  Vermont,  Sixth  and 
Cherry,  Twelfth  and  Cedar,  the  Burlington  station 
and  the  Wabash  station.  The  pictures  are  all  the 
same  for  each  of  the  twelve  boards  and  for  all  the 
boards  in  the  United  States  where  it  is  being  put 
up.  In  every  city  of  any  importance  in  the  country 
this  poster  will  appear  as  it   appears  in  Quincy. 

It  is  a  wonderful  lithograiih  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest 
painters  of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of  St. 
Matthew,  which  describes  the  scene  the  artist  has 
striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  little. 


to  find  a  great  business  organization  like  the  Poster 
Advertising  Association  devoting  a  large  sum  of 
money  to  the  uplift  of  humanity.  Yet  this  poster 
was  designed  and  made  for  the  Poster  Advertising 
Association  at  a  cost  of  more  than  $20,000,  exclusive 
of  the  posting,  which  is  done  by  all  the  members 
free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the 
unfortunate. 

The  Educational  Committee  of  the  Poster  Adver- 
tising Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up,  early  in  the  new  year,  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
bis  rise  from  lowly  circumstances  to  the  president's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 

The  posters  are  nine  feet  high  and  twenty-one  feet 
long  and  will  be  put  up  in  Quincy  with  a  dry  brush, 
so  that  none  of  the  beautiful  effect  will  be  lost  by 
the  wet  pasting.  On  January  1  the  second  series  of 
posters  will  be  put  up  on  the  same  steel  boards. 
Before  another  year  goes  by  all  the  boards  in  Quincy 
will  be  made  of  steel.  It  is  the  intention  of  the 
committee  which  is  placing  these  posters  to  bring 
out  the  fact  that  there  is  something  educational  and 
decorative  as  well  as  commercial  in  proper  bill- 
board display.  With  steel  boards  kept  neat  and  in 
repair,  and  with  the  improvements  in  lithographing 
In  colors  of  to-day,  there  does  seem  to  be  a  place 
for  discretionary  billboard  advertising  if  it  is  han- 
dled in  the   right  way. 

Quincy    (111.)     Herald. 


Wandering  down  Main  street  yesterday  afternoon 
he  came  upon  a  beautiful  picture  of  Nativity  of  the 
Magi.  It  is  a  superb  thing.  At  first  he  thought  it 
was  an  advertisement  for  the  play  at  Springfield  this 
week,  but  since  has  found  out  that  it  is  one  of  many 
thousand  such  pictures  that  have  been  posted  in  all 
cities  and  towns  having  3,000  people,  in  this  country 
and  Canada.  It  is  a  recognition  by  the  companies 
engaged  in  billposting  of  the  Christmas  spirit  which 
is  abroad  throughout  the  land.  Each  poster  has  on 
it  the  legend  "Ask  your  Sunday  school  teacher  to  tell 
you  the  story." 
Holyoke    (Mass.)    Transcript. 


PICTURE    OF    NATIVITY    SHOWS    EVOLUTION    IN 
POSTER    ART. 


During  the  last  few  days  Johnstown  people  have 
been  comtnenting  very  favorably  upon  a  huge  Christ- 
mas poster  placed  in  prominent  locations  throughout 
the  city  by  the  Scherer  &  Kelly  Poster  Advertising 
Company.  This  poster,  bearing  absolutely  no  adver- 
tising, is  entitled  'The  Nativity,"  and  shows  the 
Christ  child  in  the  lowly  stable,  the  wise  men  of  the 
East  paying  homage.  The  pretty  poster  bears  these 
words:  "Ask  your  Sunday-school  teacher  to  tell  you 
the  story." 

Later  the  local  outdoor  advertising  company 
will  i,jst  another  educational  jjoster.  This  will  have 
to  do  with  the  life  of  President  U.  S.  Grant  and  will 
be  the  same  size  as  that  of  "The  Nativity."  twenty- 
five  feet  in  length  by  ten  feet  high.  Accompanying 
this  article  are  photographic  reproductions  of  both 
posters. 

"We  have  received  many  compliments  over  our 
Christmas  poster."  said  H.  W.  Scherer  of  the  poster 
advertising  company  recently.  "I  believe  'The  Na- 
tivity' poster  is  the  prettiest  ever  turned  out  in  the 
I'nilcd  States.  It  is  the  work  of  l-'dward  Volkert,  a 
prominent  Cincinnati  artist.  Pretty  as  this  Christ- 
mas poster  is.  however,  it  will  he  equaled  in  color 
work  and  tecbnic  by  the  Grant  poster,  which  is  to 
to  on  the  boards  January  1.    Of  course,  in  "The  Na- 


^68) 


!•:  D  U  C  A  T  I  O  N  A  L     P  t )  S  T 


R  S 


tivity"  iiicture  the  artist  luul  a  subject  which  meant 
more  in  the  way  of  an  inspiration,  and  for  that  rea- 
son, undoubtedly,  no  poster  can  compare  with  the  big 
picture  we  ar-s  now  displaying." 

Ministers  of  the  city  have  had  their  attention  called 
to  the  Christmas  poster,  and  particularly  to  the  line, 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  Quite  a  number  of  them  have  called  Mr. 
Scherer  on  the  telephone  and  have  congratulated 
him  on  having  placed  such  a  picture  at  this  particular 
season  of  the  year. 

Thousands  of  these  posters  have  been  placed  in 
prominent  cities  of  the  United  States  and  Canada. 
At  a  meeting  of  the  poster  men  in  Atlantic  City 
last  summer  it  was  decided  to  devote  considerable 
space  on  all  boards  hereafter  to  educational  paper. 
The  first  two  of  this  kind  are  mentioned  above,  and 
they  will  be  followed  by  others  from  time  to  time. 
Individual  members  of  the  Poster  Advertising  Asso- 
ciation of  the  United  States  and  Canada  are  sharing 
in  the  e.xpense  of  this  work,  which  will  total  $25,000. 

That  great  strides  have  been  taken  in  the  poster 
world  is  evident  when  a  comparison  is  made  of  the 
billboards  of  forty  years  ago  with  the  steel,  paneled, 
framed  poster  boards  of  to-day.  Accompanying  this 
article  is  a  photograph  of  a  board  which  stood  on 
Franklin  street,  where  the  Park  building  now  stands. 
This  board  occupied  the  space  on  which  the  portion 
of  the  Park  building  used  by  the  Adams  Express 
Company  is  located  to-day.  In  the  picture  at  the  left 
is  J.  D.  Hamilton,  city  billposter  at  that  time.  At 
the  right  of  the  board  is  Dave  Patten.  The  man 
with  the  newspaper  in  his  hand  is  Joe  Hamilton,  son 
of  the  billposter.  The  shoemaker  shop  at  the  extreme 
left  of  the  photograph  is  that  of  the  late  Ebenezer 
Smith,  father  of  William  R.  Smith  and  George  W. 
Smith.  The  buildings  in  the  rear  at  the  right  are 
in  the  rear  of  the  Williams  and  Fockler  buildings  and 
have  long  since  disappeared. 

The  Scherer  &  Kelly  Poster  Advertising  Company 
to-day  has  5,000  feet  of  poster  boards,  all  of  them  of 
steel,  divided  into  sections,  and  surrounded  with  a 
10-inch  green  molding.  Each  poster  is  surrounded  by 
a  foot  of  white  space. 
Johnstown    (Pa.)    Democi-at. 


BIRTH    OF   CHRIST    IS   DEPICTED. 


Much  interest  is  being  taken  here  in  the  two  big 
posters  which  are  on  local  billboards  showing  the 
Birth  of  Christ.  Two  of  the  big  pictures,  which 
bear  no  printed  matter,  have  been  placed  on  the 
most  conspicuous  boards  in  the  city. 

All  over  the  country  these  pictures  are  being 
placed  by  members  of  the  National  Poster  Adver- 
tising Association. 

The  posters  which  were  placed  to-day  will  remain 
for  thirty   days.     They  will  be  replaced  by  posters 
showing  scenes  from  the  life  of  General  Grant. 
De  Kalb   (111.)   Chronicle. 


CHRISTMAS    POSTER    WORK    OF    ART. 


City     Billposting     Company      Puts    Up     Beautiful     Picture 
on    Perry   Street. 


An  innovation  in  the  work  of  billposting  is  repre- 
sented by  a  beautiful  poster  recently  placed  on  their 
Perry  street  board  by  the  City  Billposting  Company 
of  Helena.  The  poster  is  lithographed  in  eleven 
colors,  and  was  done  by  Edward  Volkert  of  Cin- 
cinnati, Ohio.  It  is  twenty  feet  long  by  nine  feet 
high,  and  was  evolved  by  the  educational  commit- 
tee of  the  Poster  Advertising  Association.  The 
poster  was  manufactured  by  the  United  States  Litho- 
graphing  Company   of  Cincinnati. 

The  big  poster  represents  the  Virgin  Mary  and  the 
infant  Christ,  who  has  just  been  lifted  from  the  man- 
ger. Collected  about  the  mother  and  the  child  are 
a  nutaber  of  Biblical  persons  in  a  posture  of  adora- 
tion. The  picture  is  very  beautiful  and  peculiarly 
appropriate  to  the  Christmas  season. 
Helena  (Ark.)    World. 


Three    Giant     Bllle    Have    Been    Put    Up    In    Keokuk — Are 

Works   of    Art — Posting    Association    of   America    Puts 

Pictures    Out — Designed    to    Carry    a    Message    of 

Hope   to    Hearts    All    Over   the    Country. 


It  is  probable  that  many  people  in  this  city  have 
wondered  at  the  giant  posters  on  several  of  the  bill- 
boards nf  the  city,  depicting  the  birth  of  Christ. 
The  bills  are  11x22  feet  in  size  and  are  printed  in 
twelve  different  colors,  so  that  the  finished  product, 
which  is  taken  from  a  rarely  beautiful  painting,  is 
indeed  an  inspiring  sight.  The  artist  who  conceived 
the  original  painting  made  his  design  a  composite  of 
five  of  the  most  beautiful  paintings  of  the  birth  of 
Christ. 

There  are  the  wise  men  offering  their  gifts,  the 
shepherds,  the  star  of  Bethlehem,  and  other  things 
associated  with  the  birth  of  Christ.  In  the  center  are 
ilary,  Joseph,  and  the  Christ  child. 

No  advertising  of  any  description  mars  this  artistic 
picture.  On  the  lower  part  of  the  painting  are  the 
words,  "Ask  your  Sunday  school  teacher  to  tell  you 
the  story"  and  the  text  from  the  second  chapter  of 
St.  Matthew: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  mother,  and 
fell  down  and  worshiped  Him." 

It  is  unusual,  in  this  day  and  age,  for  great  com- 
mercial corporations  to  spend  thousands  of  dollars 
to  promote  reli.gious  thought  and  to  turn  the  minds 
of  the  multitude  toward  the  greatest  event  in 
the  world's  history,  yet  this  is  exactly  what  the 
Poster  Advertising  Association  of  America  and  the 
local  service,  affiliated  with  it.  have  done. 

The  educational  committee  of  the  poster  association 
evolved  this  Christmas  picture  as  an  uplift  to  hu- 
manity. It  is  the  first  of  a  series  designed  to  stim- 
ulate the  young  men  and  women  of  the  country  to 
cheer  the  old.  as  well  as  to  carry  a  message  of  hope 
and  comfort  to  the  unhappy  and  unfortunate. 

C.  D.  Bland  of  the  local  posting  service  has  mailed 
a  letter  to  every  minister  in  the  city  explaining  this 
picture  and  what  it  is  intended  to  do. 

Early  in  the  new  year  another  wonderful  poster 
will  be  spread  throughout  the  length  and  breadth  of 
the  land.  It  will  show  the  story  of  General  Grant, 
tracing  his  rise  from  lowly  circumstances  to  the  pres- 
ident's chair,  as  a  stimulant  to  the  youth  of  the 
country. 
Keokuk    (la.)   Dally    Constitution-Democrat. 

BILLPOSTERS'  GIFT. 


The  Birth  of  Christ  and  the  story  of  His  nativity 
are  pictured  on  ten  large  posters  on  as  many  bill- 
boards in  various  parts  of  the  city  and  form  the 
first  of  a  series  of  educational  features  that  will 
be  put  up  monthly  in  every  town  of  importance  in 
the  country  by  the  National  Association  of  Bill 
Posters.  The  bills  are  in  twelve  colors  and  the 
10,000  that  were  sent  out  cost  the  association  $20,- 
000.  Next  month  the  posters  will  portray  the  birth 
and  life  of  General  U.  S.  Grant.  The  Fort  Wayne 
Bill  Posting  Company  is  a  member  of  the  association 
and  the  pictures  appear  on  its  boards. 
Fort    Wayne    (Ind.)    .Tournal-Gazette. 


NEW    HOLIDAY    FEATURE. 


Pictures    Portraying     Birth     of    Christ    to     Be     Placed     on 
Billboards. 


For  the  education  of  the  minds  of  the  youth  of  the 
city  and  to  transform  billboards  into  things  of  beauty 
and  power  of  moral  uplift,  Peter  Rhode  will  place 
pictures  of  the  Birth  of  Christ"  and  scenes  from  the 
life  of  General  Grant  upon  the  billboards  of  Kenosha 
and  the  other  towns  of  this  vicinity.  The  first  series 
of  pictures  was  placed  upon  the  boards  today  for  3 
period   of   thirty   days,   and   following  that  time  pic- 


(69) 


!■;  U  L'  C  A  T  I  O  N  A  L     POSTERS 


tures  portraying  scenes  in  the  life  of  General  Grant 
will  be  posted  for  tliirty  days. 

This  movement  was  instituted  at  the  national  con- 
vention of  the  National  Poster  Advertising  Associ- 
ation, which  was  held  at  Atlantic  City  in  July.  At  this 
meeting,  one  of  the  speakers  told  of  the  wonderful 
influence  which  certain  pictures  had  upon  him.  which 
he  saw  when  a  boy.  The  speaker  suggested  the 
idea  of  placing  pictures  of  an  artistic  nature,  por- 
traying the  life  of  Christ,  on  the  billboards  during 
the  holiday  season.  The  posters  are  printed  in 
twelvf^  (olors  and  bear  no  advertisement. 
Kenosha  (Wis.)   Evening  News. 


POSTER  CAiVIPAIGN. 


Will    Be   Conducted    Under    Direction    of   the    National 
Association. 


The  Marquette  Billposiing  Company,  in  common 
with  other  billposting  companies  affiliated  with  the 
National  Poster  Advertising  Association,  will  engage, 
by  means  of  its  billboards  in  this  city,  in  a  religious 
and  inspirational  campaign  that  will  be  countrywide 
In  its  scope.  This  campaign  calls  for  the  display  in 
all  the  states  in  the  Union  of  pjst?rs  of  a  religious 
and  inspirational  trend.  It  has  the  enthusiastic  en- 
dorsement of  the  clergy,  educators,  sociologists  and 
philanthropists  in  all  parts  of  the  country. 

The  first  poster  of  a  religiou.s  nature  that  will  be 
displayed  in  Marquette,  and  it  will  be  placed  on 
a  number  of  the  boards  this  week,  is  a  composite  of 
two  world-famous  paintings  of  the  birth  of  Christ  in 
the  manger  of  the  Bethlehem  stable  and  the  wise  men 
of  the  Kast  led  by  the  star  to  the  humble  place 
where  the  Savior  was  born.  The  caption,  addressed 
of  course  to  the  rising  generation,  is,  "Ask  your  Sun- 
day-school teacher  to  tell  you  the  story." 

The  poster  was  designed  by  Edward  Volkert,  of 
Cincinnati,  O.,  and  it  is  lithographed  in  eleven  colors. 
Critics  declare  that  it  is  the  most  wonderful  and 
beautiful  lithograph  ever  made  in  this  country. 

The  first  poster  of  the  educational  series,  which  has 
not,  however,  yet  been  received  by  the  Marquette 
Billposting  Company,  will  deal  with  the  career  of 
General  Grant.  It  will  present  an  8-sheet  panel  of 
the  humble  birthplace  of  the  great  soldier.  The  mid- 
dle section  will  present  General  Grant  at  the  zenith 
of  his  career,  showing  the  surrender  of  (Jeneral  Lee 
at  Appomattox,  and  the  third  panel  will  show  the 
general  at  the  White  House,  The  significance  of  the 
combination  will  be  pressed  home  to  those  who  view 
the  poster  with  the  question;  "What  are  you  going 
to  do  with  better  opportunities?"  Across  the  top  of 
the  poster  will  run  the  caption:  "\VI:at  one  poor  boy 
accomplished." 

Other  subjects  will  be  shown   from   time  to  time, 
It  is  announced,  as  it  is  planned  to  make  the  cam- 
paign a  continuous  one. 
Marquetite   (Mich.)   Journal. 


RELIGIOUS   POSTERS   IN    NEW    HAVEN. 


Part   of   General    Uplift    Movement    In    Many    Parts   of   the 
Country. 


An  edifying  movement,  wliich  has  been  evidenced 
by  the  many  variegated  religious  posters  conspicu- 
ously displayed  about  N'ew  Haven  and  suburban 
towns  within  a  radius  of  ID  miles,  has  attracted 
considerable  attention  and  no  little  amount  of  spec- 
ulation and  comment.  The  display  of  the  !tx2n-foot 
lithographic  posters  is  the  result  of  an  educational 
campaign,  the  creature  of  the  poster  advertising  In- 
terest of  America,  to  inspire  and  interest  the  masses 
In  the  good  and  the  noble.  Nor  is  Ihis  movement 
confined  to  New  Haven,  for  this  commendable  plan 
is  being  carried  out  all  over  the  United  States  and 
Canada,  whernvi'r  there  are  members  of  the  Poster 
Advertising  Association. 

The  first  poster  shown  is  the  Birth   of  Christ,  an 


admirable  piece  of  work,  lithographed  in  twelve 
colors.  In  the  foreground  to  the  right  is  an  ex- 
hortation to  the  children  of  the  two  countries  read- 
ing "Ask  Your  Sunday-school  Teacher  to  Tell  You 
the  Story;"  in  the  lower  framework  is  the  facsimile 
of  a  brass  plate  with  the  text  from  the  second  chap- 
ter of  St.  Matthew,  concerning  the  visit  of  the 
Wise  Men  of  the  East  to  the  stable  in  Bethlehem; 
"And  when  they  were  come  unto  the  house  they 
saw  the  young  child  with  Mary.  His  mother,  and 
fell  down  and   worshiped  Him.' 

This  poster  was  put  on  the  billboards  December 
15  and  will  remain  over  the  Y'uletide  season,  only 
to  be  followed  by  another  inspirational  theme  ex- 
pressed in  pictorial  form,  namely,  the  life  and 
achievements  of  General  Grant. 

The  appropriate  poster,  "The  Nativity,"  which  is 
now  the  center  of  interest,  was  accompanied  by 
letters  addressed  to  the  clergy  in  which  attention 
Is  called  to  the  "uplift  movement  for  the  good  of 
humanity"  now  being  exercised  by  the  Poster  Adver- 
tising Association,  through  their  educational  com- 
mittee. It  is  emphasized  in  these  epistles  that  the 
"immense  pictorial  review"  is  only  being  used  to 
"make  men  better  by  turning  their  minds  to  noble 
and  inspiring  thought"  and  adds  "that  we  have  no 
ulterior  motive,  but  that  we  want  to  contribute  to 
the   spiritual  uiiHft  of  humanity." 

This  movement,  which  was  instituted  at  tlie  na- 
tional convention  of  the  association  in  Atlantic  City 
in  July,  is  now  assured  a  permanent  success. 

The  entire  cost  of  these  striking  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  occupy,  is  donated  freely  by  the 
members  of  the  Poster  Advertising  Association,  Inc., 
which  has  the  uplift  movement  in  hand.  The  cost 
of  the  local  end  is  being  borne  by  the  New  Haven 
Poster  Advertising  Co.,  of  which  Alfred  V.  Van 
Beuren,  who  is  president  of  the  Publicity  Club,  is 
treasurer.  The  local  plant  extends  10  miles,  and 
the  posters  of  the  Birth  of  Christ  are  generously 
distributed.  Jlr.  Van  Beuren's  sympathy  in  this 
spiritual  uplift  is  brought  out  by  the  fact  that  he 
is  also  a  member  of  the  "Everybody  to  Church 
Sunday   Committe." 

To  instill  the  youth  with  ambition,  to  stimulate 
him  with  patriotism  and  to  encourage  him  in  his 
life  battle,  the  edu:ational  committee  announces  that 
about  the  middle  of  January  will  be  found  another 
poster  "transforming  the  billboards  into  things  of 
beauty  and  power  for  moral  uplift;"  this  one  pic- 
luring  the  life  and  inspiring  history  of  General  U.  S. 
Grant.  The  picture  vi-hich  is  published  herewith 
shows  Grant  in  liis  humble  cottage  home,  followin.g 
the  pi;rsuits  of  a  country  lad  in  poor  circumstances. 
A  large  central  panel  shows  General  Grant  at  the 
height  of  his  milHary  career  re-eiving  the  Grand 
Army  of  the  Republic;  and  a  third  panel  shows  an 
rdmirable  portrait  of  Grant  at  the  zenith  of  his 
fame  as  President  of  the  United  States,  with  the 
nation's  capitol  in  the  background.  "This  is  what 
one  joor  boy  accomplished;  what  are  you  doing  with 
hetter  opportunities?"  runs  the  legend  along  the 
bottom  of  this  poster.  The  reproduction  is  made  in 
six  colors,  and  this  work,  too.  is  done  by  the  United 
States    Lithograph    Co. 

Thai  the  jioster  movement  of  advertising  religious 
I)ictures  has  met  with  great  favor  and  approval  not 
only  by  the  laymen,  but  have  also  gained  the  ap- 
preciation of  the  clergy,  was  evidenced  by  several 
interviews  given  the  Register. 

The  Rev.  Watson  L.  Phillips,  pastor  of  the  Church 
of  the  Redeemer,  stated  that  this  unique  plan  of  the 
poster  people  to  do  their  little  share  in  the  uplift 
of  humanity  was  indeed  a  novel  one  and  a  good  one. 

"1  consider  it  a  very  commendable  thing  and 
hope  they  continue  it.  This  movement  seems  to 
indicate  the  underlying  sentiment  of  the  age^  and 
things.     It  is  Indeed  a  novel  idea." 

The  Impression  made  by  these  attractive  mes- 
sages in  pictorial  style  has  been  a  profound  one,  and 
it    is    interesting    to    watch    the    great    numbers    of 


(70) 


1£  1)  U  C  A  T  I  O  i\  A  L     P  O  S  1'  !■:  1-i  S 


people  whose  interest  it  catches,  whether  they  see 
It  from  a  street  car,  auto,  or  in  passing  on  the  walk. 
The  Rev.  Oscar  E.  Maiirer,  of  the  Center  Church, 
considered  them  "a  splendid  thing,"  and  expressed 
his  pleasure  with  the  pictures.  "It  shows,"  he  added, 
"that  commercialism  has  some  spiritualism  behind 
It." 
New  H.iven  (Conn.)   Register. 


P.  H.  Sampson  Poster  Advertising  Company  is 
posting  on  their  billboards,  at  their  own  expense,  pic- 
tures of  moral  value  with  the  purpose  of  influencing 
the  people  for  good.  This  is  a  step  calculated  to 
gladden  the  hearts  of  a  great  multitude  who  have 
often  been  pained  and  disgusted  with  the  vicious 
advertising  displayed  on  the  public  billboards.  It  is 
an  example  calculated  to  make  all  who  see  these  pic- 
tures feel  that  they  would  like  to  help  make  the  world 
better.  It  is  a  straw  showing  the  growing  spirit  of 
religion  and  social  uplift  in  our  nation.  I  am  grate- 
ful to  God  for  this  spirit  that  would  cease  to  de- 
prave the  world  by  the  use  of  large  ))OSters  and  would 
use  this  great  power  for  good. — H.  K.  Pendleton,  pas- 
tor First  Christian  Church,  Independence.  Mo. 

It  seems  good  to  see  on  the  billboard  at  Union  and 
Lexington  a  9x21  picture  of  Christ's  nativity,  with  the 
instruction  to  "Ask  your  Sunday-school  teacher  to 
tell  you  the  story."  It  is  a  glad  day  for  the  churches 
when  the  saloon  advertisements  are  being  pushed  oft 
the  billboards  and  out  of  the  leading  magazines  and 
dailies,  which  advertising  stands  for  the  destruction 
of  home,  citizenship,  morality  and  Christianity,  and 
church  advertising  and  church  news  is  being  wel- 
comed to  these  places  which  stands  for  Christian 
homes,  a  better  citizenship,  a  clean  government,  a 
clean  life,  a  Christianity  that  gives  peace  and  happi- 
ness here  and  eternal  life  beyond.  All  hail  the  day! 
Let  everyone  who  loves  the  Christ  stand  true  and 
loyal  to  His  cause. — William  Riley  Nelson,  pastor 
Watson  Memorial  M.  E.  Church. 
Independence    (Mo.)     Examiner. 


BIBLE    SCENES    TO    BE    DEPICTED    ON    THE 
LOCAL    LITHOS. 


Bingaman  &  Jones,  who  recently  took  over  the  Iron- 
ton  Billposting  Company,  Thursday  received  from  the 
International  Posters'  Association  three  large  and 
handsome  lithographs,  measuring  twenty-four  feet 
long  and  ten  feet  high,  and  they  will  be  placed  on 
three  of  the  new  billboards  recently  erected  through- 
out the  city. 

The  lithographs  depict  sacred  scenes  and  bear  no 
advertisements,  and  the  only  inscription  on  them  is 
"Ask  your  Sunday-school  teacher  to  tell  you  about  it." 

One  of  the  lithographs  is  to  be  posted  in  Coal 
Grove,  another  near  Third  and  Adams  street,  and  the 
other  at  Hanging  Rock,  at  the  intersection  of  New 
Castle  Lane  and  the  Pike.  This  is  the  Christmas  fea- 
ture of  the  Posters'  Association,  and  they  have  ex- 
pended ?40,000  in  lithographing  scenes  from  the 
Bible,  and  these  will  be  posted  throughout  the  coun- 
try. The  work  is  done  in  splendid  colors  and  a 
warning  is  issued  that  they  be  not  defaced  in  any 
manner.  The  ministers  of  the  city  have  been  notified 
by  Bingaman  &  Jones  to  call  and  view  the  pictures, 
and  no  doubt  will  remark  about  them. 
Ironton    (Ohio)    Irontonian. 


IN     UPLIFT    MOVEMENT. 


During  the  past  two  weeks,  residents  of  Helena 
have  probably  noticed  on  the  billboards  in  various 
points  about  the  city,  a  poster  masterpiece  depicting 
the  birth  of  Christ.  There  is  no  advertising  connected 
with  the  picture  and  many  have  doubtless  wondered 
why  the  huge  poster  was  displayed  with  no  explana- 
tion accompanying  it. 

The  explanation  is  this:  The  Associated  Billpost- 
ers of  America  are  contributing  toward  the  uplift 
movement  by  utilizing  the  immense  pictorial  appeal 


of  posters  in  a  way  which  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 
The  cost  of  these  huge  posters,  which  are  produced 
in  twelve  colors,  is  borne  by  the  Poster  Advertising 
Association,  which  also  iniys  for  the  space  they  oc- 
cupy. There  is  no  ulterior  motive  in  this,  but  the 
Association  simply  wants  to  contribute  its  mite  to- 
ward the  uplift  of  humanity. 

In  calling  attention  to  the  poster,  which  is  one  of 
a  series  which  will  be  posted  from  time  to  time,  the 
Association  says  in  a  letter  to  the  clergy  of  the 
country: 

"At  this  season  of  the  year,  above  all  others,  it  is 
felt  that  no  more  inspiring  subject  can  be  placed  be- 
fore the  people  than  "The  Nativity."  It  is  a  first 
step  in  this  important  movement  and  we  trust  you 
will  be  in  hearty  accord  with  it.  We  feel  sure  that 
this  old  but  ever  new  story  will  be  brought  home  to 
the  people  this  Christmas,  with  new  force,  while  in 
addition  even  those  who  do  not  attend  divine  service 
will  be  reached  by  this  picture." 
Helena   (Mont.)    Independent. 


INSPIRING    PICTURES    ON    LOCAL    BILLBOARDS. 


"The    Birth      of    Christ"    to    Be    Followed    by    "The    Life 

of   General    Grant" — Worthy    Uplift    Movement    by 

Posters'       Organization — Religious       Paper 

Posted    Free   to    Create    Noble    and 

Inspiring  Thoughts  In   Men. 


On  the  billboard  on  the  Van  Cleve  block  on  West 
Washington  street  has  been  posted  a  beautiful  24- 
sheet  poster,  entitled  "The  Birth  of  Christ,"  which 
has  attracted  a  great  deal  of  favorable  comment.  It 
is  in  twelve  colors  and  has  been  furnished  gratis  by 
the  Posters'  Advertising  Association,  with  headquar- 
ters in  Chicago,  and  of  which  Manager  W.  N.  Kemp  of 
the  Van  Cleve   Theater   is  a  member. 

About  the  first  of  the  new  year  another  inspira- 
tional poster,  "The  Life  of  General  Grant,"  will  be 
posted.  The  educational  committee  of  the  Associa- 
tion at  the  meeting  held  at  Atlantic  City,  N.  J.,  se- 
lected the  designs  with  the  idea  of  inaugurating  an 
"uplift  movement  for  the  good  of  humanity"  by  util- 
izing the  immense  pictorial  appeal  of  posters  in  a 
way  which  will  make  men  better  by  turning  their 
minds  to  noble  and  inspiring  thoughts.  These  beauti- 
ful posters  will  appear  in  every  city  and  town  of 
importance  in  America.  The  cost  of  the  posters  and 
the  space  they  occupy  is  donated  by  the  Association, 
which  has  the  uplift  movement   in  mind. 

At  this  season  of  the  year,  above  all  others,  it  is 
felt    that   no    more   insijiring   subject    can   be   placed 
before  the  people  than  "The  Nativity,"  the  "old    but 
ever  new  story,"  which  is  brought  home  to  the  peo-      • 
pie  this  Christmas   season  with  new  force. 

It  is  a  religious  poster  that  will  reach  the  hearts 
of  many  persons  who  do  not  attend  divine  services 
and  a  worthy  movement  on  the  part  of  the  billpost- 
ers' organization. 
Hartford    City    (Tnd.)    Daily   Times. 


A  BEAUTIFUL  PICTURE  OF  CHRIST'S  NATIVITY. 


At  this  season  of  the  year  the  two  pictures  posted 
by  W.  N.  Kemp,  Hartford  City  representative  of  the 
Billposters'  Association  of  the  United  States  and 
Canada,  is  especially  appropriate.  The  beautiful  post- 
ers, sent  by  the  Association  to  its  representatives  in 
every  city  of  any  size,  represent  the  birth  of  Christ, 
with  the  wise  men  standing  by.  Another  poster  to 
be  placed  on  the  boards  in  January  is  one  in  com- 
memoration of  General  Grant.  The  purpose  of  the 
Association  in  posting  these  pictures  is  not  with  tho 
idea  of  gaining  financially,  but  solely  for  the  uplift  of 
the  nation.  The  attention  of  the  clergymen  of  the 
city  is  called  to  these  posters.  The  posting  was 
done  free  by  Mr.  Kemp. 
Hartford  City  (Ind.)   Evening  News. 


(-1) 


EDUCATIONAL     POSTERS 


BEAUTIFUL    PICTURE    HERE. 


Made    Especially   Appropriate   by   the   Christmas  Season — 

Visit  of  the    Wise    Men   of  the   East  to  the 

Place  of  the  Nativity. 


Something  unique  in  the  way  of  a  Christmas  pres- 
ent to  the  people  of  the  United  States  is  a  great  pic- 
ture— great  in  size  and  theme — which  has  been  posted 
in  the  last  tew  days  in  nearly  every  city  in  America. 
It  portrays  with  beauty  and  dignity  and  noble  con- 
ception the  visit  of  the  wise  men,  guided  by  the 
star,  to  the  birthplace  of  Christ. 

■And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary  his  mother,  and 
fell  down,  and  worshiped  him.  .  .  .  They  pre- 
sented unto  him  gifts:  gold  and  frankincense  and 
myrrh." 

The  wonderful  picture  was  posted  in  Hopkinsville 
by  O.  T.  Davis,  who  is  a  member  of  the  Poster  Ad- 
vertising Association,  which  is  the  organization 
whose  liberality  makes  this  remarkable  "Christmas 
gift"  possible.  It  is  on  the  large  billboard  on  West 
Seventh  street,  at  the  api)roach  of  the  Little  River 
bridge,  and  is  worth  anybody's  time  to  visit  it.  There 
is  no  advertising  either  on  the  picture  or  the  board. 

The  following  letter,  which  Mr.  Davis  is  sending 
out  to  the  ministers  of  Hopkinsville,  more  fully  de- 
scribes the  picture  and  its  purpose: 

"We  call  your  attention  to  a  matter  which  we  know 
will  have  your  cordial  interest  and  approval. 

"The  Poster  Advertising  interests  of  America  de- 
sire to  inaugurate  an  'uplift  movement  for  the  good 
of  humanity,'  utilizing  the  immense  pictorial  appeal 
of  posters  in  a  way  which  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 

"As  a  result  of  this  desire  there  will  be  displayed 
on  the  poster  boards  not  later  than  December  11,  in 
practically  every  city  and  town  of  importance  in 
America,  a  great  poster  masterpiece,  9  feet  high  and 
21  feet  long,  depicting  the  birth  of  Christ.  Needless 
to  say,  there  is  no  advertising  of  any  description 
connected  with  this  beautiful  picture. 

"The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  most  of  the 
space  which  they  will  occupy,  is  donated  freely  by 
the  members  of  the  Poster  Advertising  Association, 
Inc.,  which  has  the  uplift  movement  in  hand. 

"At  this  season  of  the  year  above  all  others,  it  is 
felt  that  no  more  inspiring  subject  can  be  placed  be- 
fore the  people  than  'The  Nativity.'  It  is  a  first  step 
in  this  important  movement  and  we  trust  that  you 
will  be  in  hearty  accord  with  it. 

"We  want  you  to  feel  that  we  have  no  ulterior  mo- 
tive, but  that  we  want  to  contribute  our  mite  to  the 
spiritual   uplift  of  humanity. 

"We  feel  sure  that  this  "old  but  ever  new  story' 
will  be  brought  home  to  the  people  this  Christmas 
season  with  new  force,  while  in  addition  even  those 
who  do  not  attend  divine  service  will  be  reached 
by  this  wonderful  picture." 
Hopkinsville   (Ky.)   Dally  New  Era. 


HANDSOME    PICTURE,    21     BY    9    FEET,    POSTED 
HERE. 

The  biggest  picture  and  the  most  beautiful  poster 
ever  seen  in  Kirksville  is  a  huge  reproduction  of  a 
famous  iialnting  showing  the  visit  of  the  wise  men 
from  the  East  to  the  stable  at  liethlehem.  now  on 
the  east  side  of  the  Harrington  Theatre,  right  In  the 
heart  of  the  church  district  of  Kirksville.  It  will  be 
seen  by  hundreds  of  people  to-morrow  as  they  go  to 
services. 

It  is  a  strikingly  beautiful  poster  In  twelve  colors, 
21  by  9  feet,  and  so  skilfully  placed  that  it  looks  like 
a  great  oil  painting.  It  Is  put  up  by  the  Poster  Ad- 
vertising Association,  of  which  H.  S.  Swaney  of 
Kirksville,  is  a  member,  and  it  is  being  placed  by  all 
the  members  upon  their  most  conspicuous  and  largest 


billboards.    There  is  no  advertising  matter  connected 
with  the  picture  in  any  way. 

In  the  lower  righthand  corner  appears  the  sentence 
"Ask  your  Sunday  school  teacher  to  tell  you  the 
story  of  this  picture,"  and  on  the  panel  beneath  is 
the  verse  from  the  Scripture  telling  how  the  wise  men 
worshiped  the  Savior. 

The  picture  is  a  splendid  example  of  the  litho- 
grapher's art  and  it  is  worth  a  visit  to  the  corner  of 
High  and  Washington  streets  to  see  it. 

The   picture  is  the   first  of  a  series  in  an  "uplift 
campaign"  inaugurated  by  the  association,  the  next 
to  appear  in  January.     The  pictures  will  appear  in 
3,500  cities  and  towns  of  the  United  States. 
Kirksville    (Mo.)    Dally    Express. 


BILL  POSTERS'  GIFT. 


Gary,  Ind.,  Jan.  2. — Still  to  be  seen  on  billboards 
here  and  in  many  other  Indiana  cities  and  towns 
are  great  posters  depicting  the  Birth  of  the  Christ 
Child,  spreading  the  significance  of  Christmas.  No 
advertising  connects  itself  with  the  posters;  they 
are  simply  the  gift  of  the  billposters  to  the  various 
cities. 
Crawfordsville    (Ind.)    Review. 


PICTURE  OF  THE    NATIVITY. 


Biiiboards   Showing    Wise   iVien   and  the   infant   Christ. 


On  a  big  billboard  belonging  to  the  P.  H.  Sampson 
BiUposting  Company  at  the  Pacific  crossing  of  Elec- 
tric street  is  an  immense  colored  picture  of  the  Christ 
in  the  stable,  receiving  the  visit  of  the  three  wise 
men.    Under  the  picture  are  these  words: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary  his  mother." 

In  one  corner  of  the  picture  are  the  words: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

There  are  three  of  these  billboard  pictures,  one  at 
Union  and  Lexington,  one  on  Blue  avenue  and  one 
on  East  College.  These  are  erected  by  the  general 
association,  which  has  charge  of  the  billboard  adver- 
tising, and  cost  the  public  nothing.  The  association 
furnishes  the  pictures  and  the  local  company  donates 
the  space  and  puts  them  up. 

All  over  the  country  to-day  in  every  town  which  has 
a  billboard  service,  this  is  being  done.  This  class 
of  advertising  will  continue  during  December.  Janu- 
ary and  February,  with  a  series  of  three  pictures. 
each  one  remaining  on  the  boards  for  thirty  days. 
Independence    (Mo.)     Examiner. 


The  Poster  Advertising  Association  has  placed  pic- 
tures of  the  Christ  Child  on  its  most  conspicuous 
boards  in  Chicago,  as  a  religious  movement;  this  is 
done  with  the  endorsement  of  the  International  Sun- 
day School  Association.  This  is  of  interest,  as  the 
two  organizations  arc  not  as  closely  allied  in  this 
city  as  in  I'ittsfield. 
PlttsHeld    (111.)    Itepiiblican. 


A    BEAUTIFUL    PICTURE. 


It   Teiis   of   Great    Event   That    iViarl<s   This   Season   of 
the   Year. 


In  harmony  with  the  spirit  of  the  season,  the  Mil- 
burn  llobson  Advertising  Service  are  ornamenting 
their  billboards  with  a  magnificent  lithograph  repro- 
duction of  the  famous  I'ainting  of  the  Babe  in  the 
Manger.  It  is  a  poster  10x25  feet,  in  twelve  colors, 
and  is  a  beautiful  and  artistic  piece  of  work.  Mr. 
Hobson  has  enhanced  the  rare  charm  of  the  picture 
by  enclosing  it  with  a  painted  frame. 

This  poster  is  furnished  by  the  Poster  Advertising 
Association,  and  reiiresenis  an  outlay  of  between  six 
and  seven  hundred  thousand  dollars.  Mr.  Hobson 
procured   fifty  cojiies  and   will  i)lace  one  or  more  in 


(72) 


E  D  U  C  A  T  1  U  N  A  L     PUS  T  E  i<.  S 


the    cities    where    his    company    is    provided    with 
billboards. 

The  richness,  fine  coloring  and  shading  of  the  pic- 
ture can  only  be  appreciated  by  seeing  it.  Those 
now  posted  are  between  Eighth  street  and  Sixth 
street,  on  Laurel,  but  Mr.  Hobson  says  he  will 
place  another  one  opposite  the  postoffice. 
Independence    (Kan.)   Reporter. 


FEATURES  THE  WISE   MEN. 


Brazil     Billboards    Used    to    Show    Significance    of 
Christmas. 


(Special  to  the  Indianapolis  News.) 
Brazil,  Ind. — December  19. — William  Leavitt,  Jr., 
in  order  that  the  people  of  Brazil  will  not  lose  sight 
of  the  real  significance  of  Christmas,  is  using  several 
of  his  large  billboards  about  the  city  to  display  a 
reproduction  of  a  famous  painting  showing  the  wise 
men  presenting  gifts  to  the  Christ  cliild.  The  pic- 
tures contain  no  advertising  matter,  but  have  this  in- 
scription at  the  bottom:  "And  when  they  were  came 
into  the  house,  they  saw  the  young  chiiu  with  Mary, 
his  mother,  and  fell  down,  and  worshiped  him,"  and 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 
Indianapolis    (Ind.)    News. 


STORY    OF   THE    WISE    MEN    TOLD    IN    BIG 
POSTERS. 


Many  persons  have  wondered  what  significance  was 
attached  to  the  semi-religious  Christmas  posters 
which  recently  appeared  on  the  billboards  of  Mem- 
phis. These  lithographs  are  being  posted  in  all  the 
principal  cities  through  the  National  Poster  Adver- 
tising Association.  The  work  in  Memphis  is  being 
done  by  the  Block-Rodgers  Posting  Company  and  is 
in  the  nature  of  a  nation-wide  "uplift"  movement. 

The  picture  shows  the  wise  men  about  the  birth- 
place of  Christ;  the  title  says:  "Have  your  Sunday- 
school  teacher  tell  you  the  story."  There  are  scores 
of  the  "stands"  posted  in  various  parts  of  Memphis, 
which  will  remain  up  for  a  month,  after  which  scenes 
showing  the  lite  of  Gen.  U.  S.  Grant  will  be  shown. 
The  inscription  will  be:  "This  is  what  a  poor  boy 
did;  what  are  you  going  to  do  with  better  oppor- 
tunities?" 
Memphis    (Tenn.)    Scimitar. 


BILLBOARDS    SHOW    BIRTH    OF    CHRIST. 


Part     of     Educational     Campaign     to     Remind     People     of 
Christmas    Significance. 


Large  Christmas  posters  now  seen  on  the  local 
billboards  depicting  scenes  in  the  life  of  Christ,  ac- 
companied by  the  inscription,  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story,"  have  caused  hun- 
dreds to  stop  and  gaze  and  wonder  what  they  meant. 

The  beautiful  posters  were  placed  on  the  boards 
by  the  Stoops  Billposting  &  Advertising  Company  in 
compliance  with  an  order  of  the  National  Billposters' 
Association.  They  are  in  line  with  a  movement  for 
placing  Christmas  and  educational  signs  on  billboards 
all  over  the  United  States,  Canada  and  other  coun- 
tries, launched  by  the  Educational  Committee  of  the 
organization  at  the  last  meeting  in  Atlantic  City  in 
July.  The  billboard  pictures  are  also  in  line  wath  a 
nation-wide  educational  and  advertising  movement 
among  churches  and  Christian  lay  organizations  for 
the  purpose  of  reminding  people  of  the  religious  and 
holy  significance  of  Christmas,  which  they  claim  has 
almost  been  forgotten  in  the  lavish  custom  of  ex- 
changing presents. 

The  billboards  are  now  showing  the  beautiful  pic- 
ture of  the  nativity  after  a  design  executed  by  Ed- 
ward Volkert  of  Cincinnati.  The  posters  have  been 
declared  to  be  the  finest  examples  of  that  art  ever 
seen   in  America   or   elsewhere. 


The  scene  shows  the  baby  Jesus  in  Mary's  arms, 
while  around  Him.  kneeling  on  the  floor  of  the  rude 
manger  where  He  was  born,  are  the  wise  men  of  the 
East  with  their  gifts  of  gold,  silver,  frankincense  and 
myrrh.  At  one  side  of  the  manger  donkeys  are  eat- 
ing hay,  while  out  through  the  open  door  is  seen 
the  star  of  Bethlehem,  which  guided  the  wise  men 
to  their  destination.  They  were  designed  and  printed 
entirely  at  the  expense  of  the  National  Billposters' 
Association,  and  an  enormous  amount  of  money  was 
expended  in  this  direction.  The  bills  have  been 
apportioned  to  every  city  in  this  and  the  other  coun- 
tries  having   members   of   the   Association. 

Acgording  to  H.  F.  Stoops,  senior  member  of  the 
Stoops  Advertising  Company  and  a  member  of  the 
National  Association  of  Billposters  and  Advertisers, 
the  launching  of  the  educational  sign  movement  by 
the  Association's  Committee  of  Education  was  not 
for  the  purpose  of  advertising,  but  to  help  to  remind 
people  of  the  spirit  of  Christmas.  Later  other  post- 
ers will  make  t^heir  appearance,  presenting  scenes  in 
the  life  of  famous  men  for  the  purpose  of  educating 
youths  and  firing  them  with  the  spirit  of  emulation. 
The   life   of  General    Grant    will    appear   in   January. 

Mr.  Stoops  said  that  he  had  received  numerous 
letters  from  the  pastors  over  the  city  setting  forth 
their  appreciation  of  the  Poster  Association's  great 
movement  for  the  uplift  of  humanity  in  this  manner. 
He  said  that  educators,  pastors  and  men  in  all  pro- 
fessions throughout  the  United  States  were  falling  in 
line  and  co-operating  with  the  introducers  of  the 
novel  educational  movement.  He  predicted  that  it 
would  only  be  a  short  time  until  practically  every 
country  in  the  world  would  have  these  signs  in  their 
cities  and  towns. 
Chattanooga    (Tenn.)    News. 


GREAT  PICTURE 


Of    the    Nativity    Displayed    on    Billboard    for   Christmas- 
time. 


Members  of  the  Poster  Advertising  Association, 
with  which  Fred  Seitz  of  this  city  is  prominently 
identified,  are  now  displaying  on  their  boards 
throughout  the  country  a  twenty-four-sheet  poster 
portraying  in  graphic  detail  the  birth  of  the  Christ 
child.  The  poster,  which  was  designed  by  Edward 
Volkert  of  Cincinnati,  will  remain  on  display  during 
the  Christmas  festival. 

Twenty  feet  long  and  nine  feet  in  height,  this 
eleven-color  lithograph  is  said  to  be  the  most  won- 
derful and  beautiful  yet  produced  in  this  country,  and 
the  United  States  Lithographing  Company  of  Cin- 
cinnati, the  producers  of  the  work,  may  well  feel 
proud  of  their  achievement. 

The  poster  is  the  first  step  in  the  educational  cam- 
paign undertaken  by  the  Association  for  the  uplift 
of  humanity,  and  it  will  be  followed  by  other  pic- 
torial interpretations  of  events  in  the  lives  of  per- 
sons inseparably  associated  with  the  highest  ideals 
of  the  nation. 
Greensburg   (Ind.)   Daily  Review. 


PICTURES   DEPICT   BIRTH    OF  CHRIST. 

J.  W.  Howell,  the  local  billposter,  has  placed  on 
billboards  on  Main,  Walnut  and  Bay  streets  beauti- 
ful pictures  nine  feet  high  by  twenty-one  feet  long, 
depicting  the  birth  of  Christ,  being  a  production  of 
the  painting,  "The  Nativity."  The  picture  is  pro- 
duced in  twelve  colors,  and  by  an  arrangement  of  the 
Poster  Advertising  interests  of  America,  with  local 
billposters,  these  pictures  have  been  put  up  simul- 
taneously in  every  city  and  town  of  importance  in 
America,  in  furtherance  of  an  "uplift  movement  for 
the  good  of  humanity,"  inaugurated  by  the  Poster 
Advertising  Association. 

The  cost  of  the  poster  is  borne  by  Poster  Adver- 
tising interests  and  the  space  it  occupies,  together 
with    the    work    of    putting    it    up.    is    donated    by 


(73) 


EDUCATIONAL     POSTERS 


the    Poster   Advertising    Association,    which    has    in 
hand  the  "uplift  movement." 

Mr.  Howell  says  that  there  is  absolutely  nothing 
mercenary  or  ulterior  in  the  movement,  but  it  comes 
solely  from  a  desire  to  further  the  "uplift  movement" 
which  has  been  inaugurated  for  the  purpose  of  help- 
ing to  educate  to  higher  ideals  through  a  nation-wide 
appeal  to  the  best  that  is  in  man,  by  way  of  the 
human  eye. 
Hattiesburg   (Miss.)    News. 


BOOST    RELIGION    ON    BILLBOARDS. 


Lithographic    Portrayal    of   the    Birth    of    Christ    In     Thie 

City — Natlon-Wlde    Crusade — Association    Bears    All 

Expense   of    Printing    and    Posting    for  the 

Cause  of  Christianity. 


Persons  who  think  that  religion  is  for  imbeciles 
and  women  only  will  get  a  shock  which  will  give 
them  a  proper  conception  of  i)roportions  when  they 
see  a  picture  displayed  on  the  billboards  of  this  city. 

This  picture  is  the  developed  thought  of  an  un- 
selfish Association  of  men  who  are  trying  to  create 
a  deeper  religious  sentiment  throughout  the  country. 
The  picture  is  that  of  the  birth  of  Christ.  It  is  a 
lithograph  in  12  colors  and  strikingly  depicts  the 
scenes  around  the  birthplace  of  Jesus  in  Bethlehem. 
There  is  nothing  on  the  picture  of  an  advertising 
character  and  all  you  see  is  the  splendid  colors 
which  compose  one  of  the  best  poster  pictures  ever 
seen  here. 

Nation-wide  Movement. 

These  pictures  were  produced  and  posted  all  over 
the  country  by  the  Association,  which  is  engaged  in 
a  nation-wide  campaign  in  the  interest  of  Christianity. 

The  Poster  Advertising  Association  is  placing  the 
lithographs  in  all  of  the  principal  cities  of  the  coun- 
try on  billboards  in  conspicuous  places.  The  one 
here  may  be  seen  on  the  billboard  opposite  the 
postoffice. 

The  cost  of  the  posters  and  the  space  which  they 
occupy  was  borne  by  members  of  the  Poster  Adver- 
tising Association. 
Greensburg   (Ind.)    Evening  Times. 


EDUCATIONAL   POSTERS. 


Billboards   About    City   Tell    of   the   Life   of  Christ. 


The  birth  of  Christ  and  the  story  of  His  nativity 
are  being  pictured  on  ten  large  posters  on  billboards 
about  the  city,  as  the  first  of  a  series  of  educational 
features  to  be  put  up  monthly  in  every  town  of 
importance  under  the  direction  of  the  Poster  Adver- 
tising Association.  Next  month  the  posters  will 
feature  the  birth  and  life  of  General  U.  S.  Grant. 
The  Fort  Wayne  Billposting  Company  is  a  member 
of  the  Association  and  devoted  its  space  to  the  posters. 
Fort   Wayne    (Ind.)    Sentinel 


SCRIPTURAL   SCENE    ON   THE    BILLBOARDS. 


Picture   Appropriate   to   the    Season    Is    Posted — Object    Is 

to    Show    That    the     Billboards    Can      Serve    a 

High    and    Lofty    Purpose. 


tislng  Association,  the  national  organization  of  the 
billposters  of  America  and  Canada.  The  purpose  of 
the  pictures  is  to  show  that  some  good  things  really 
can  be  accomplished  by  the  billboards.  The  only 
explai.ation  the  association  has  given  to  Loe  is  that 
the  pictures  are  given  for  "the  uplift  of  humanity." 

The  association  is  furnishing  the  pictures  free  of 
charge  to  the  billboard  men  all  over  the  country  and 
they  in  turn  are  posting  them  without  charge.  The 
best  space  in  the  city  was  given  for  the  posting  of 
the  pictures  and  four  stands  were  put  up.  The  pic- 
tures are  on  Avenue  A  east,  Avenue  B  east.  First 
avenue  west  and  at  the  corner  of  Twelfth  and  Main 
streets. 

"The  pictures  are  put  up  by  the  association  to 
show  that  something  besides  whisky  ads  can  be 
posted  on  a  billboard,"  said  Loe  yesterday.  "Some 
people  kick  on  the  billboards  and  yet  I  turn  down 
many  thousands  of  dollars'  worth  of  whisky  and  beer 
advertisements  every  year." 

One  curious  person  who  wanted  to  know  why  the 
beautiful  pictures  were  being  posted  called  up  sev- 
eral ministers,  but  none  was  able  to  enlighten  him. 
Hutchinson    (Kan.)    Gazette. 


"And  when  they  were  come  into  the  house,  they 
saw  the  young  cliild  with  Mary  his  mother,  and  foil 
down,  and  worshiped  him." — Matt.  2:11. 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

Were  you  one  of  the  many  who  gazed  at  the  bill- 
boards over  the  city  yesterday  and  wondered  who 
was  advertising  that  wonderful  picture?  Pictures 
showing  the  birth  of  Christ,  sjilendid  examples  of 
the  art  of  lithographing,  were  l)ut  up  yesterday  by 
the  billposters.  But  not  a  word  of  advertising  was 
to  be  found  which  would  tell  what  was  behind  them, 

W.  A.  Loe,  city  billposter,  gave  the  explanation. 
The  posters  are  being  put  up  by  the  Poster  Adver- 


A  RECOGNITION  OF  CHRISTMAS. 


It  is  announced  that  the  Poster  Advertising  Asso- 
ciation of  the  United  States  has  perfected  a  plan 
for  the  celebration  of  the  Christmas  festival  which 
is  unique,  but  which  appeals  to  the  sentiment  with 
which  the  holiday  is  identified.  The  Association  will 
cause  a  poster  of  mammoth  proportions,  depicting 
the  historical  scene  in  the  manger,  to  be  placed  ifl 
all  important  cities  and  villages  in  the  United  States. 
There  will  be  13,000  in  the  state  of  New  York  alone. 

This  poster  is  said  to  be  a  masterpiece  of  poster 
art,  and  its  subject  is  treated  with  due  reverence. 
This  is  a  matter  for  congratulation,  for  the  concep- 
tion of  uniting  religious  sentiment  of  the  most 
tender  nature  with  the  busy  affairs  of  life  is  to  a 
degree  bold.  But  the  promoters  of  the  plan  are 
evidently  prompted  by  right  motives,  and  it  may 
well  be  believed  that  the  result  will  be  to  rivet  the 
thought  of  the  passer-by  to  the  event  which  is  so 
universally  coiumemorated  in  the  Christmas  season. 

The  illuiuinated  posters  will  tell  in  pictorial  fashion 
a  story  which,  while  old  as  the  centuries  go,  be- 
comes new  as  generation  after  generation  comes  to 
realize  its  true  significance.  It  is  a  story  which 
makes  for  spiritual  and  moral  uplift,  in  the  true 
sense  of  that  much  misused  term.  For  these  posters, 
scattered  widely  throughout  the  land,  will  arrest 
attention,  and  tend  to  inspire  and  renew  the  desire, 
in  many  hearts  and  minds,  to  aid,  by  life,  deed, 
precept  and  example,  in  bringing  about  an  era 
when  peace  on  earth  and  good-will  towards  men  will 
be  the  all-prevailing  sentiment. 
Ilocliester    (N     Y.)    Democrat-Chronicle. 


BILLPOSTERS    SEEK    TO    UPLIFT    YOUTH. 


Scenes   to   Stir   Ambition    Are  to    Be   Posted   on   Galesburg 
Billboards. 


That  the  big  picture  on  the  billboard  in  the  rear  of 
the  Gaiety  Theater  is  the  first  of  a  series  to  be  put 
out  by  the  National  Posters'  Advertisin.?  Association 
in  an  effort  to  uplift  the  youth  of  the  country,  was 
learned  to-day. 

The  big  ))icture  of  the  birth  of  Christ  is  a  com- 
posite of  five  of  the  most  famous  jiictiires  of  the 
birth  of  Christ,  by  the  greatest  painters  of  their  day 
and  generation.  The  picture  is  set  forth  for  the 
youn.g  people  of  the  country  and  it  bears  the  legend, 
"Ask  yotir  Sunday-scliool  teacher  to  tell  you  the 
story,"  together  with  the  text  from  the  second  chap- 
ter of  St.  Matthew,  which  describes  the  scene  the 
artist  has  striven  so  well  to  depict. 

It  is  a  wonderful  lithograph  in  twelve  colors  and  is 
declared   to  be   the   finest   example   of  that   art   that 


(74) 


EDUCATIONAL     P  O  S  T  K R S 


has  ever  been  seen  in  America  or  elsowliere.  Tlie 
Association  produced  this  picture  at  the  enormous 
cost  ot  $20,000,  which  is  exclusive  of  posting,  which  is 
done  by  all  the  members  free  of  charge.  O.  J.  John- 
son is  the  local  representative  of  the  Association. 
The  educational  committee  of  the  Poster  Advertising 
Association  has  evolved  this  poster  which  is  attract- 
ing so  much  attention  through  the  country.  There 
is  now  hardly  a  large  city  or  town  in  the  country  that 
has  not  this  picture  on  a  billboard. 

It  is  the  first  ot  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old.  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  unfortunate. 

Shortly  after  New  Year's  another  poster  will  be 
sent  out  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 

Since  the  poster  was  put  on  the  local  billboard  it 
has   caused   more   than   a   little    interest   and    many 
questions  have  been  asked  in  regard  to  who  had  it 
posted. 
Galesburgr   (111.)    Evening  Mail. 


BILLPOSTERS     DO     EVANGELICAL     WORK. 


BILLBOARDS  TELL  STORY  OF  CHRIST. 


A  special  effort  this  Christmas  is  being  made  to 
promulgate  the  Christmas  story  and  its  glad  tidings 
to  men.  O.  J.  Johnson,  who  has  charge  of  the  bill- 
boards of  the  city,  has  posted  throughout  the  city 
large  pictures  which  are  liolding  the  attention  of  the 
passing  throng. 

The  pictures,  representing  the  worshiping  of  the 
Magi,  Mary,  with  the  Christ  child  and  Joseph  in  the 
background,  are  the  central  figures.  Grouped  about 
are  the  wise  men,  who  have  come  bringing  rich  gifts 
for  the  new-born  King.  Their  rich  robes  and  jewels 
bring  puride  shadings  and  gold  into  the  general  col- 
oring. 

Out  from  the  door  is  the  sky  and  the  star,  and 
through  the  haze  of  the  holy  night  the  patient  cam- 
els waiting.  The  cattle  bring  a  lowly  atmosphere  into 
the  setting  of  the  scene  and  at  the  bottom  of  it 
all  are  written  the  words:  "And  when  they  were 
come  into  the  house  they  saw  the  young  child  with 
Mary.  His  mother,  and  fell  down  and  worshiped 
Him." 
Galesbutg   (111.)    Evening  Mail. 


NEW  BILLBOARD  PLANS. 


W.    A.    Loe    Endeavors  to    Make    People    Friendly  to 
Advertising. 


A  billboard  just  east  of  Main  street,  on  the  north 
side  of  Avenue  A,  bears  a  24-sheet  stand  of  "The 
Nativity."  It  is  done  in  colors  and  the  intention  of 
the  National  Association  of  Billposters,  of  which 
W.  A.  Loe  is  a  member,  is  to  call  attention  to  the 
fact  that  a  billboard  may  be  made  to  look  well.  The 
big  stand  shown  there,  and  at  a  few  other  places  over 
the  city,  looks  well  and  it  shows  that  care  may  be 
taken  and  that  subjects  may  he  posted  this  way 
that  are  different  from  so  many  things  which  appear 
on  the  boards. 
Hutchinson    (Kan.)   News. 


CHRIST  PICTURES  ON   BILLBOARDS. 


Pictures  portraying  the  birth  of  Christ  are  to  be 
posted  on  many  of  Davenport's  billboards,  according 
to  an  announcement  received  here  to-day  from  the 
National  Billposters'  Association.  Charles  T.  Kindt, 
president  of  the  National  Association,  will  have 
charge  of  the  work  in  Davenport  and  Iowa. 

The  Association  has  joined  the  human  uplift  move- 
ment and  will  bill  the  nation  with  posters.     Follow- 
ing the   birth   of  Christ,    other   educational   pictures 
will  be  placed   on  the  billboards. 
Davenport   (la  )  Times. 


Artistic    Bethlehem   Scene    Decorating    Board    Is    With   the 
Compliments    of   the    Association. 


Most  of  the  residents  of  the  comnninity  doubtless 
have  noted  the  great  lithographed  scene  of  the  (^"hrist 
child  and  His  mother  with  the  shepherds  and  others 
standing  about  and  which  has  had  a  prominent  iilace 
on  the  billboards  of  Jacksonville  tor  a  few  days.  It 
is  quite  an  artistic  conception  and  there  was  con- 
siderable siiecnlation  as  to  its  source.  Some  had 
jumped  to  the  conclusion  that  some  sort  of  church 
organization  was  responsible  and  was  tooting  the 
bills.  But  the  situation  is  tar  different.  The  work 
ot  the  artist  that  drew  the  original  picture,  of  the 
lithographing  establishment  that  did  the  work  ot 
printing  the  poster  in  several  colors,  the  distribution 
of  the  "paper,"  the  rental  of  the  billboards  and  the 
posting  ot  the  sheets  has  all  been  donated  to  the 
cause  of  the  public  by  the  Associated  Billposters  of 
America. 

That  may  not  sound  very  big,  but  it  is  big  when 
the  fact  is  taken  into  con."ideration  that  probably 
more  than  10.000  of  these  huge  posters  have  been 
simultaneously  placed  in  prominent  places  in  the 
nation.  It  would  mean,  were  a  corporation  or  a 
Ijrivate  individual  to  undertake  to  purchase  and 
have  posted  a  similar  lithograph,  the  expenditure  of 
jnany  thousands  of  dollars — possibly  more  than 
$100,000. 

The  Association  has  done  this  work  because  some 
of  its  officials  who  were  responsible  tor  the  work 
conceived  the  notion  that  it  might  result  in  good — as 
it  surely  will. 

It  is  merely  a  huge  contribution  to  the  prevailing 
spirit  ot  good-will  which  extends  over  the  whole 
Christian    world. 

Upon   the  big  poster  is  the   following  suggestion: 
"Have   your    Sunday-school   teacher    explain    this    to 
you." 
Jacksonville    (111.)    Courier. 


'BIRTH    OF    CHRIST"   SHOWN    BY    POSTER. 


One  ot  the  most  remarkable  movements  ever  in- 
augurated in  this  country  has  been  commenced  by 
the  billposters  ot  America,  who  are  donating  the  ex- 
pense and  work  connected  with  placing  a  monster 
poster  in  12  colors,  showing  "The  Birth  ot  Christ," 
in   every   city   in   the    United   States. 

Edwin  A.  Haskell  of  the  Haskell  Advertising  Com- 
pany, had  the  magnificent  picture  posted  on  the  Chapin 
&  Vorbeck  building  at  the  corner  of  Sixth  and  Main. 
It  is  produced  in  12  colors,  and  is  one  of  the  greatest 
paintings  of  the  century.  The  expense  incident  to 
placing  these  posters  in  every  town  where  a  bill- 
poster resides  would  be  more  than  $100,000  if  paid 
tor. 
Grand  Junction   (Colo.)    Daily   Sentinel, 


POSTER  BOARDS  TELL  STORY  OF  THE 
NATIVITY. 


Huge   Lithographs  Aid    In    Humanity's   Uplift — Have    Been 

Placed    In    Every    City   to    Assist    In    Spreading 

Yuletlde   Cheer. 


In  Jacksonville  and  other  cities  in  this  country 
and  Canada,  which  have  a  population  of  30.0OO  and 
more,  pictures  of  the  birth  ot  Christ  and  the  adora- 
tion of  the  Magi  were  recently  placed  on  poster 
boards,  as  a  recognition  by  the  companies  engaged 
in  poster  advertising  of  the  Christmas  spirit  which  is 
abroad  through  the  land. 

The  placing  ot  the  posters  by  the  companies  is  a 
voluntary  contribution  on  their  part  toward  spread- 
ing the  Yuletlde  cheer. 

Bears    Legend. 

Each  poster  bears  the  legend,  "Ask  your  Sunday- 
school   teacher  to  tell   you   the   story."     The   posters 


(75) 


EDUCATIONAL     POSTERS 


were  placed  on  the  boards  here  by  the  Burbridge 
Billposting  Company.  They  measure  twenty  feet 
long  by  nine  feet  wide.  The  decision  to  place  the 
posters  in  cities  throughout  this  country  and  Canada 
was  reached  at  a  meeting  last  summer  of  the  Posters' 
Advertising  Association,  a  national  organization, 
which  met  in  Atlantic  City,  N.  J. 

During  this  convention  a  feeling  took  form  thai 
an  organization  with  such  resources  for  publicity 
should  do  something  to  aid  the  uplift  of  humanity, 
something  to  inspire  the  young  and  the  old,  to  build 
up  the  broken-hearted  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

Educational   Committee. 

So  an  educational  committee  was  named,  and  the 
posters  recently  placed  are  the  first  result  of  its 
work. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  Association.  It  would  have  cost  at 
least  $25,000  if  any  organization  or  individual  had 
paid   for  it. 

The  poster  is  the  work  of  Edward  Volkert.  the 
artist  of  the  United  States  Printing  &  Lithographing 
Company  of  Cincinnati,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters 
and  added  a  touch  of  his  own  genius  to  produce  an 
exquisite  and  touchingly  human  portrayal  of  the 
most  interesting  incident  in  the  life  of  Christ,  The 
wise  men  of  the  East  are  seen  kneeling  before  the 
infant  Jesus,  held  in  the  arms  of  His  mother,  Mary, 
and  surrounded  by  the  humble  occupants  of  the 
stable. 

Executed  in  Twelve  Colors. 

The  lithograph  is  e.\ecuted  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a 
large  scale. 

The  pictures  will  remain  on  the  boards  until  after 
Christmas,    and    will    doubtless    be    a    potent   aid    in 
bringing  to  many  minds  an  appreciation  of  the  true 
significance   of   the   holiday, 
Jacksonville    (Fla.)    Times-Union. 


CHRISTMAS    ON    BILLBOARDS, 


Lithographs   of   Birth   of  Christ  Will    Be  Displayed   During 
Holidays. 


(Sperial  lo  The  News.) 
Dowagiac,  Dec,  13. — The  Dowagiac  Billposting  Com- 
pany has  agreed  to  place  pictures  of  the  birth  of 
Christ  and  scenes  from  the  life  of  General  Grant  on 
the  billboards  of  this  city.  This  movement  was  in- 
stituted at  the  national  convention  of  the  Poster 
Advertising  Association,  which  was  held  at  Atlantic 
City  in  July. 
Grand    liapiils    iMlcli.)    News. 


BILLBOARDS  TO  AID    EDUCATIONAL   WORK. 


Poster    Association     Utilizes    Christmas    as    First    Theme 
In    Novel    Campaign — Grant's    Life    to    Be    Shown. 


A  novel  campaign  of  education  and  humanitarian 
work  has  been  put  under  way  by  the  Poster  Adver- 
tising Association  of  the  United  States  and  Canada. 
Thousands  of  billboards,  each  measuring  twenty-five 
feet  by  ten  feet,  are  being  covered  with  posters  to 
awaken  in  children  an  interest  in  religion  and 
education. 

Last  week  on  billboards  throughout  this  city  great 
posters,  depicting  the  nativity,  were  placed.  These 
have  been  seen  by  tons  of  thousands  and  the  legend 
on  the  board,  "Ask  your  Sunday-school  teacher  to 
tell  you  the  story,"  has  perhaps  awakened  thoughts 
of  early  teachings  in  the  old.  The  colored  posters 
vizualize  the  story  of  the  birth  of  Christ  to  children 
In  a   remarkable   manner. 

Immediately  after  Christmas  an  historical  poster 
will    be    hung — the    story    of    General    Grant.      This 


poster  will  depict  the  stirring  scenes  in  the  life  of 
the  general  and  is  to  be  placed  on  scores  of  boards 
in   and   around   this   city. 

Thousands  of  the  posters  will  be  placed  in  the 
United  States  and  Canada.  This  work  follows  the 
plan  adopted  by  the  Association  at  the  annual  meet- 
ing held  in  Atlantic  City  last  summer.  A  com- 
mittee was  appointed  to  study  the  question  of  hu- 
manitarian work  which  might  be  conducted  by  the 
poster  men.  It  was  decided  that  a  broad  educa- 
tional plan  be  adopted.  As  the  result  a  number  of 
artists  were  set  to  work.  Edward  Volkert,  an  artist 
of  the  United  States  Printing  &  Lithographing  Com- 
pany of  Cincinnati,  painted  the  picture  of  the  na- 
tivity which  is  now  on  the  boards. 

After  the  Grant  poster  has  remained  on  view  for 
a  few  weeks,  other  historical  subjects  will  be  pre- 
sented.   The  posters  are  printed  in  six  colors. 

The    Individual    members    of    the    Association    are 
bearing  the  expenses  and  $25,000  is  the  approximate 
cost  of  placing  posters  throughout  the  land. 
York  (Pa.)    Gazette. 


SOME   BILLBOARD   SERMONS. 

The  splendid  reproduction  of  the  painting,  "The 
Birth  of  Christ,"  mentioned  in  the  Journal,  as  dis- 
played on  a  West  Morgan  street  billboard,  w-as  placed 
there  without  charge  by  the  United  Billposters'  As- 
sociation. Charles  Starks,  the  local  representative 
of  the  Association,  said  by  agreement  of  those  most 
interested  the  work  was  done  without  any  cost. 
The  contribution  which  the  billposters  thus  made  was 
a  very  substantial  one  and  they  are  indeed  making  a 
large  contribution  toward  the  spreading  of  the  Christ- 
mas spirit.  The  pictures  were  posted  simultaneously 
in  the  larger  cities  all  over  the  country  and  there  are 
several  of  them  on  Jacksonville  billboards. 
Jacksonville  (111.)   Journal. 


$20,000   PAINTING  OF  "THE   NATIVITY"  ON    BILL- 
BOARDS. 


Gigantic    Poster,    Depicting      Birth    of    Christ,     Beautifies 
Dead    Walls    in    All    Parts    of   City — Poster    Adver- 
tising   Association's    Good    Work. 


Waterloo  residents  to-day  were  surprised  to  see 
on  many  billboards  throughout  the  city  a  gigantic 
poster,  depicting  "The  Nativity."  As  they  paused  to 
drink  in  the  beauty  of  the  picture,  their  surprise 
turned  first  to  delight  and  then  to  wonder  that  in 
this  age  of  commercialism  some  individual  or  or- 
ganization had  gone  to  what  must  have  been  great 
expense  to  produce  such  a  picture  and  cause  it  to  be 
posted  about    town. 

But  Waterloo  is  only  one  city  out  of  thousands 
throughout  the  United  States  and  Canada  in  which 
to-day  the  same  magnificent  picture  is  being  dis- 
played on  billl)c)ards,  in  which  the  message  of  peace 
on  earth,  pood-will  to  men  is  being  proclaimed  by 
a  poster  showing  the  birth  of  the  Christ  Child. 

Tlie  Educational  Committee  of  the  Poster  Adver- 
tising Association,  the  parent  organization,  with 
branches  in  every  state  of  the  Union  and  in  Canada, 
responsible  for  this  uplift  movement,  and  simultane- 
ous throughout  the  nation  to-day  these  magnificent 
lithograiihs  were  posted. 

The  design  is  a  composite  of  five  of  the  most 
famous  pictures  of  the  birth  of  Christ,  by  the  great- 
est painters  of  their  day,  is  in  twelve  colors,  and 
cost  the  Poster  Advertising  Association,  which  de- 
signed it,  over  $20,000,  aside  from  the  value  of  the 
billboard  space  used  to  display  it.  It  is  set  forth 
for  the  young  people  of  the  country  with  the  beau- 
tiful idea  of  turning  their  minds  to  the  wonderful 
scene  twenty  centuries  ago  and  is  only  one  portion 
of  the  uplift  movement  of  the  Association. 

The  picture  is  eleven  feet  high  and  twenty-two  feet 
long  and  looks  like  a  master  iiainting  in  a  beautiful 
frame.  It  is  a  view  of  the  inside  of  a  stable.  On  the 
left   patient  cattle  are  seen,  with  here  and  there  a 


(-6) 


K  D  U  C  A  T  I  O  N  A  I.     I ■  o  S  l"  l-.  R  S 


Bheep.  In  the  center,  at  the  rear,  sittins  on  a  rude 
cot,  is  Mary,  holding  the  bright-faced  Christ  Child 
to  her  breast.  One  follower  of  the  Lowly  One  is 
bending  over  her  shoulder,  while  in  front  of  her 
are  the  shepherds  with  their  croolcs,  one  holding  a 
lamb  in  his  arms.  At  the  right,  just  inside  the  door, 
stand  the  wise  men  with  their  gifts  for  the  babe, 
while  the  whole  interior  is  illumined  by  the  bright- 
ness   of    the    face    of    the    infant    .Tesus. 

On  the  extreme  right,  througli  an  open  door,  is 
seen  the  darkness  of  the  first  Christmas  night.  Cam- 
els, held  by  their  keepers,  are  plainly  seen,  while 
far  above  the  Star  of  Bethlehem,  its  diverging  rays 
forming  a  cross  against  the  sky,  shines  resplendent. 

At  the  bottom  of  the  picture  are  inscribed  the 
following  Quotation  from  Matthew  1:11:  "And  when 
they  were  come  into  the  house  they  saw  the  young 
Child  with  Mary,  His  mother,  and  fell  down  and 
worshiped  Him."  At  another  place  on  the  picture 
are  the  words,  directed  to  the  young:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story." 

Twenty  thousand  dollars  or  more  invested  in  one 
poster  to  aid  in  the  uplift  of  humanity  is  a  great 
sum  and  when  it  is  borne  in  mind  that  this  is  one 
of  a  series  of  similar  posters  to  be  used  in  the  move- 
ment, one  feels  that  he  must  take  off  his  hat  to  the 
Poster  Advertising  Association. 

Early  in  the  new  year  another  wonderful  poster, 
depicting  the  life  of  General  Grant,  will  be  displayed. 
This  will  trace  the  hero  of  Appomattox  from  lowly 
circumstances  to  the  highest  office  in  the  gift  of  the 
American  people — the  presidency  of  the  United  States 
— as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 

A.  J.   Busby  of  Waterloo,  who  is  secretary  of  the 
Iowa    State    Association,    affiliated    with    the    Poster 
Advertising  Association,  had  charge  of  the  movement 
in  Waterloo. 
Waterloo    (la.)   Reporter. 


CHRIST  ON    BILLBOARDS. 


His     Picture     In     Relation     to    the     Christmas     Shown     In 
Winona   These    Holidays — Part   of   Uplift    Movement. 


Pictures  portraying  the  birth  of  Christ  are  posted 
on  many  of  Winona's  billboards  at  the  present  time, 
having  been  received  here  from  the  National  Bill- 
posters' Association.  This  Association  has  joined  the 
human  uplift  movement  and  will  bill  the  nation  with 
posters.  Following  the  birth  of  Christ,  other  educa- 
tional pictures  will  be  placed  on  the  billboards. 
Winona    (Minn.)    Rep. -Her. 


REMARKABLE   POSTER. 


Christ's    Birth    Depicted    on    Wilkes-Barre    Billboards    and 
Others    Throughout  the  Country. 


The  Wilkes-Barre  Poster  Advertising  Company  dur- 
ing the  past  week  posted  on  the  more  prominent  bill- 
boards of  the  city  a  Christmas  poster  depicting  the 
birth  of  Christ.  The  poster  has  been  placed  on  thou- 
sands of  billboards  throughout  the  country  and  is 
proclaiming  the  message  of  peace  on  earth,  good-will 
to  men. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest  paint- 
ers of  their  day   and  generation. 

The  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Mat- 
thew, which  describes  the  scene  the  artist  has  striven 
so   well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  little, 
to  find  a  great  business  organization  like  the  Poster 


Advertising  Association  devoting  a  large  sum  of 
money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more  than 
$20,000,  exclusive  of  the  posting,  which  is  done  by 
all  the  members  free  of  any  charge. 

It  is  the  first  of  a  scries  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the 
unfortunate. 

The  Educational  Committee  of  the  Poster  Advertis- 
ing Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up,  early  in  the  new  year,  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  president's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 

WilUes-Halie   (I'a.)    Record. 


THE    INSPIRATION    OF    CHRISTMAS   TIME— GIFT 
OF    THE    BILLPOSTERS    TO    GARY. 


Gary's  billboards  to-day  reflect  the  spirit  of  Christ- 
mas, thanks  to  the  Gary  Poster  Advertising  Company 
and  the  National  Poster  Advertising  Association. 
Great  "24  sheets,"  the  biggest  posters  made,  depict- 
ing the  birth  of  the  Christ  child,  have  been  put  up 
in  various  parts  of  the  city.  No  advertising  connects 
itself  with  them.  They  are  simply  the  gift  of  the  bill- 
posters to  Gary. 

Efforts  to  spread  the  significance  of  Christmas  to 
nooks  and  corners  of  Chicago  not  likely  to  be  reached 
in  a  routine  way  are  exemplified  in  these  9x24-foot 
posters  depicting  the  wise  men  of  the  East  viewing 
the  new-born  Christ  child  in  the  lowly  stable  at  Beth- 
lehem. The  three  wise  men  are  adoring  the  Christ 
child,  who  is  held  by  the  mother,  Mary.  Outside  the 
stable  door  stand  the  camels  on  which  the  wise  men 
traveled.  Around  the  group  are  the  villagers.  In  one 
corner  of  the  posters  is  the  legend,  "Ask  your  Sun- 
day school  teacher  to  tell  you  the  story."  The  bills 
are  done  in  color,  the  best  work  of  the  most  expert 
makers. 

It  is  said  that  the  campaign  is  the  first  of  its  kind. 
Before  placing  the  order  for  the  posters  the  union  re- 
ceived the  approval  of  the  International  Sunday 
School  Association. 

The  lithographs  are  to  be  found  at  Fifth  avenue 
and  .lefferson  street,  Eleventh  avenue  and  Adams 
street,  Michigan  Central  and  Broadway  and  at  Fif- 
teenth avenue.  Eighteenth  and  Twentieth  avenues 
and   Broadway. 

The  men  who  are  responsible  for  placing  these 
beautiful  tokens  of  the  spirit  of  Christmas  upon  the 
view  of  Gary  at  the  Christmastide  are  J.  E.  Jlorrison 
of  Chicago,  head  of  the  Gary  Poster  Advertising 
Company,  and  A.  Block,  the  local  manager. 
Gary    (Inrt.)    Daily    Tribune. 


XMAS    PICTURES    ON    CITY    BILLBOARDS. 


Johnstown    Blllposting    Company    Takes  Up    Good    Work 

That     Is  to    Be   Attempted   Throughout  the   Country — 

Attractive    Stories   of   the    Babe    of  Bethlehem 

In   Series. 


Handsome  24-sheet  posters  of  the  "Babe  in  the 
Manger,"  in  attractive  colors  on  the  billboards  of 
the  city,  have  been  attracting  much  attention.  But 
the  inscription  below,  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story,"  has  brought  inquiries 
from  all  sources.  Bible  lessons  on  billboards  are 
new.     This  is  how  they  came  about: 

""Babe  in  the  Manger''  appears  on  5,000  billboards 
throughout  the  country  at  the  Christmas  season. 
The  billposters  are  endeavoring  to  help  their  busi- 
ness and  at  the  same  time  carry  on  an  educational 
campaign,  the  success  of  which  can  be  best  told  by 


(77) 


EDUCATIONAL     POSTERS 


the  Sunday-school  teachers,  when  they  make  note 
of  the  number  of  their  charges  who  ask  to  be  told  of 
the   story  on   the  pictures. 

The  next  pictures  of  the  series  will  be  one  to  fire 
the  ambitious  boy  of  the  North.  It  will  show  General 
Grant  as  a  poor  boy,  as  a  soldier  and  as  the  leader  of 
a  mighty  army  and  last  as  President  of  the  United 
States.  Five  thousand  of  these  posters  of  the  24- 
sheet  size  will  be  placed  on  the  billboards  of  the 
country.  Others  will  follow  to  hide  away  the  bur- 
lesque queens   that  appeared  weeks  before. 

The  beauty  of  the  pictures  is  attested  by  all  who 
have  seen  them  and  the  initiative  of  the  local  men 
in  putting  their  boards  to  this  service  is  being  highly 
commented. 
Johnstown  (Pa.)  Leader. 


MESSAGE    OF    BILLPOSTERS. 

How  organizations  of  various  kinds,  business  or- 
ganizations as  well  as  social  and  fraternal,  are  be- 
coming more  and  more  impressed  with  the  fact  that 
they  should  help  in  the  uplift  movement  is  shown 
by  a  commendable  act  of  the  National  Association 
of  Billposters.  In  many  cities  this  Association,  at 
its  own  expense,  has  placed  on  some  of  its  billboards 
huge  and  beautifully  executed  lithographs  of  the 
scene  of  the  nativity,  with  this  message  to  the  chil- 
dren: "Ask  your  Sunday-school  teacher  to  tell  you 
the  story."  The  lithographs  have  arrested  the  atten- 
tion of  older  persons  as  well  as  that  of  the  children. 
There  is  also  on  the  lithograph  the  text  from  St. 
Matthew's  Gospel,  "And  when  they  were  come  into 
the  house,  they  saw  the  young  Child  with  Mary,  His 
mother,  and   fell   down  and   worshiped  Him." 

What  a  splendid  spirit  inspired  the  billposters  to 
toach  the  lesson  of  Christmas  in  so  public  a  manner 
and  at  a  considerable  expense  to  the  organization. 
The  lithograph  is  an  effective  way  to  drive  home  the 
story  of  Christmas  and  what  that  great  day  of  days 
implies,  and  it  is  in  keeping  with  the  broad  sig- 
nificance of  Christmas,  which  significance  is  being 
realized  more  and  more  as  the  years  fiit  by.  Never 
before  were  so  many  organizations  and  so  many  per- 
sons engaged  in  spreading  the  gospel  of  good-will 
as  to-day  and  in  trying  to  make  the  spirit  that 
prevails  during  this  season  permeate  the  entire  year, 
as  it  should  do. 
Wilmington   (Del.)  Morning  News, 


PAINTINGS    ON    THE    BILLBOARDS. 


Educational    Campaign    Is    Being   Conducted    Through    the 
Use   0*    Billboards — Composite    of    Rare    Paintings. 


Undoubtedly  thousands  will  ere  this  have  noticed 
the  beautiful  twenty-four  sheet  poster  in  twelve  col- 
ors that  adorns  a  number  of  billboards  in  this  city. 
"Adorned"  is  properly  descriptive  of  this  work  of 
art,  for  the  picture  is  a  composite  of  the  paintings 
of  several  great  artists  of  classic  fame,  each  taking 
some  one  feature  of  the  infanthood  of  the  Christ; 
one  portraying  the  visit  of  the  shepherds,  another 
of  the  wise  men,  another  of  the  desert  trip  of  the 
magi  following  the  star,  another  the  apostolic 
vision  of  the  infant  Christ,  and  all  skillfully  blended 
in  one  picture,  happily  appropriate  to  the  Christmas 
season. 

The  picture  Is  not  an  advertisement  and  bears  but 
two  legends.  At  the  bottom  is  "And  when  they  w^re 
come  Into  the  house,  they  saw  the  young  Child  and 
Mary,  His  mother,  and  fell  down  and  worshiped  Him," 
while  at  the  side  of  the  signature  space  is  this: 
"Get  your  Sunday-school  teacher  to  tell  you  the 
story." 

That  Is  all.  There  is  neither  date,  poster  ad  nor 
firm  ad  upon  It.  It  Is  the  gift  picture  of  the  Edu- 
cational Section  of  the  American  nillposters'  Asso- 
ciation, and  is  for  the  enllghtcnnunt  of  the  people. 
In  every  city,  town,  hamlet  In  these  United  States 
boasting  a  billposter  belonging  to  the  state  associa- 


tion of  its  locality,  one  or  more  of  these  beautiful 
reproductions  is  posted  for  the  delectation  and  edu- 
cation of  the  public.  Waterloo  has  six  or  eight  of 
them.  The  board  on  Park  avenue  east,  opposite  the 
depot  space  of  the  I.  C.  station  is  framed  in  a  six- 
inch  molding  with  white  mat  and  is  artistic. 

This  is  a  totally  new  departure  of  the  Association 
and  is  progressive  in  its  idea.  For  instance:  Some- 
time in  January  or  February  a  composition  poster 
will  be  put  up,  giving  in  pictorial  form  the  life  of 
General  Grant  from  boyhood  to  the  presidential  chair, 
a  chapter  of  history  every  school  child  will  be  inter- 
ested in  and  which  adults  will  find  valuable.  Later 
others  will  follow,  Lincoln.  Washington,  Jefferson, 
Jackson,  Lee;  statesmen,  artists,  actors,  generals,  etc., 
and  the  educational  value  of  these  posters  will  be 
practically   immeasurable. 

One  feature  of  the  present  picture  worth  note  is 
the  application  of  publicity  ideas.  Thousands  of 
letters  to  clergymen,  comprehending  most  of  those 
in  each  place  of  display,  have  been  written  and  sent, 
asking  them  to  see  and  note  by  written  criticism  or 
speech  from  pulpit  the  picture  and  its  worth  as 
an  educator  of  public  ideas  and  morals.  Some 
undoubtedly  will  comply  and  the  mass  so  secured 
may  be  made  the  subject  of  selection  and  publication. 
The  later  pictures  will  as  undoubtedly  be  called  to 
the  attention  of  teachers  or  other  educators  with 
the  same  idea  of  publicity. 
Waterloo   (la.)   Times-Tribune. 


PLACE  EDUCATIONAL  POSTERS  ON   BOARDS. 


Association    of   Which    Local    Company    Is    a    Member 
Ing     Much     for    Good     Advertising. 


Do- 


The  Boosters'  Association,  of  which  the  Shaw 
Company  of  this  city  is  a  member,  to  which  all  bill- 
posting  companies  can  become  members  by  the  meet- 
ing of  certain  requirements,  is  doing  a  great  deal  In 
all  parts  of  the  country  for  better  advertising  and 
for  the  better  appearance  of  all  cities  where  posters 
are  put  up.  One  of  the  requirements  is  that  all  of 
the  boards  or  stands  be  made  of  steel,  so  that  any 
bills  posted  on  them  will  stand  the  weather  and  not 
become  of  a  shabby  appearance  within  a  short  time. 
In  this  city,  all  of  the  stands  are  made  of  steel. 

During  the  months  of  slack  business  educational 
pictures  are  sent  out  by  the  Association  and  are  be- 
ing posted  In  all  parts  of  the  country.  The  one  that 
is  now  up  is  "The  Birth  of  Christ,"  a  lithographed 
picture  in  beautiful  colors. 

The  plan  of  the  Association  is  to  secure  advertise- 
ments, not  glaring  to  attract  the  eye,  but  with  smooth 
colors  to  please  the  eye. 
Cr.ind    Forks    (N.    D.)   Herald. 


BEAUTIFUL  REPRODUCTION  OF  "THE  NATIV- 
ITY" OCCUPYING  SPACE  ON  BILLBOARDS 
TO  SPREAD  THE  GOSPEL  OF  CHRIST- 
MASTIDE. 


As  the  first  step  in  an  "uplift  movement  for  the 
good  of  humanity,"  inaugurated  receutiv  by  the 
Poster  Advertising  interests  of  America  poster 
pictures,  reproductions  of  the  famous  painting, 
"The  Nativity,"  by  Edward  Volkert.  have  been 
placed  on  the  billboards  of  Grand  Rapids.  The 
pictures  are  'mastcrpieceg  of  the  poster's  art 
and  hear  no  advertising.  They  are  nine  feet  high 
and  21  feet  long,  and  done  in  12  beautifully  harmon- 
ized colors.  The  posters  have  been  placed  at  most 
of  the  principal  boards  of  the  city,  the  idea  in  dis- 
tribution being  to  have  one  of  the  pictures  in  every 
community. 

Letters  from  ministers  and  iirominent  reform  work- 
ers In  the  city  are  being  received  by  the  George  M 
Leonard  Company,  local  representatives  of  the  Post- 
er Advertising  Association,  highly  commending  the 
idea.  One  of  the  posters  is  now  being  framed  and 
will   be   placed   In   Grace   Episcopal    Church   for   the 


(78) 


EDUCATIONAL     POSTERS 


Christmas  entertainment.  Rev.  John  A.  Schmltt, 
pastor  of  St.  Andrew's  Cathedral,  declares  the  move- 
ment can  be  promoted  into  one  of  the  best  forces 
for  good  in  the  country. 

The  idea  of  placing  pictures,  such  as  "The  Nativ- 
ity," on  billboards  came  as  the  result  of  attacks  that 
have  been  made  on  the  use  of  billboards  in  other 
cities.  Since  this  form  of  advertising  has  been 
regulated,  however,  there  have  been  few  complaints, 
and  the  inspiration  pictures  are  for  the  purpose  of 
counteracting  the  impression  that  billboards  bear 
only  posters  that  are  detrimental  to  the  eyes  of  young 
children. 

The  pictures  that  at  present  adorn  the  billboards 
will  be  left  in  place  until  after  Christmas,  and  early 
in  January  the  second  of  the  series,  "What  One  Poor 
Boy  Accomplished,"  will  be  posted.  The  second  pic- 
ture depicts  certain  incidents  in  the  life  of  General 
Ulysses   S.   Grant. 

The  uplift  movement  extends  over  every  part  of 
the  country  where  the  Poster  Advertising  Association 
has  representatives,  and  that  means  that  practically 
every  large  city  in  the  country  will  be  inspired  by 
the  beautiful  posters. 

There  is  a  tendency  in  this  country  to  do  away 
with  the  old  custom  of  making  Christmas  a  time  for 
the  exchange  of  worthless  and  meaningless  presents 
and  restore  to  the  holiday  its  true  religious  signifi- 
cance. An  effort  is  being  made  by  the  churches  to 
have  services  of  a  special  nature  for  Christmas,  and 
set  it  apart  as  a  time  for  worshiping  the  Savior 
whose  birthday  it  is. 

In  some  of  the  larger  cities  civic  Christmas  trees 
form  a  part  of  the  celebration.  Business  men  in 
Philadelphia  financed  the  printing  and  posting  of 
lithographed  Bible  verses  in  that  city.  And  in  al- 
most every  city  "The  Kativity"  reproduction  will  be 
found  in  conspicuous  places,  bearing  the  inscription, 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 
Grand  Rapids   (Mich.)    Herald. 

"NATIVITY"    POSTER    GIFT   TO    CHURCH. 


Unique    Picture    to     Be    Displayed     at    German     Lutheran 
Sunday    School    Christmas    Services. 


McElroy  Brothers  of  Bradford  avenue,  the  bill- 
posters, have  given  the  German  Lutheran  Church  of 
Percy  street,  Murray  Hill,  one  of  the  large  twelve- 
color  posters,  depicting  the  nativity  of  Christ,  that 
have  been  posted  in  every  large  city  and  town 
throughout  the  United  States. 

Employes  of  McElroy  Brothers  set  the  poster  on  a 
large  frame,  and  the  Rev.  C.  G.  Kaestner,  pastor  of 
the  church,  has  had  it  set  up  in  the  Sunday-school 
room.  The  poster  will  play  an  important  part  in 
the  children's  Christmas  service  Sunday  evening  at 
7:45  o'clock.  One  of  the  posters  has  also  been  pre- 
sented to  the  German  Lutheran  Sunday  school  of 
College  Point. 
Flushing    (N.    Y.)    Evening  Journal. 


NEW    DEPARTURE    IN     BILLPOSTING. 


Elaborate  posters  portraying  the  manger  scene, 
entitled  "The  Birth  of  Christ."  that  appeared  on  all 
the  billboards  of  the  city  during  the  last  two  days 
have  attracted  considerable  attention.  No  title  for 
the  picture  is  given  on  the  billboard,  the  only  in- 
scription appearing  being  an  admonition  to  "ask  your 
minister  what  it  means." 

The  birth  of  Christ  in  the  manger  will  be  the  Sun- 
day-school lesson  for  next  Sunday  and  that  is  the 
answer,  but  that  is  not  the  reason  the  billboards  bear 
these  posters.  The  Poster  Advertising  Association, 
Incorporated,  is  conducting  an  educational  and  up- 
lift campaign  through  its  advertising  medium,  the 
billboard. 

J.  E.  Howard,  official  billposter  for  Galveston,  has 
had  posted  the  various  scenes  that  are  now  scattered 


over  Galveston,  bearing  the  expense  without  a  return 
fee  being  in  evidence.  The  National  Association  of 
Billposters  at  its  last  annual  meeting  in  June  at 
Atlantic  City,  N.  J.,  decided  to  conduct  an  uplift 
campaign  and  post  on  its  billboards  educational  and 
uplifting  pictures  during  the  year.  This  is  the  first 
of   them. 

Mr.  Howard  has  this  week  informed  the  Galveston 
ministers  of  what  he  has  done,  explaining  the  rea- 
sons and  the  actions  of  the  National  Association,  of 
which  he   is  a  member. 

Mr.  Howard  says  that,  with  very  few  exceptions, 
the  official  billposters  of  every  city  and  town  of  the 
United  States  have  agreed  and  have  posted  the 
educational  pictures  sent  out  through  the  National 
Association. 
Galveston    (Tex.)    Tribune. 


BILLPOSTERS  AID  "UPLIFT"  MOVEMENT. 


Huge    Lithographs    to    Inspire     Young    IVlen    and    Women 
to    Be   Posted    Here   by    McEiroy    Brothers. 


The  Poster  Advertising  Association,  of  which  Mc- 
Elroy Brothers,  the  well-known  billposters  of  Flush- 
ing, are  members,  has  adopted  a  unique  plan  to 
help  uplift  the  youth  of  the  country.  McElroy 
Brothers  will  soon  display  on  boards  in  Flushing 
and  vicinity  two  beautiful  lithographs  that  will  at- 
tract a  great  deal  of  attention. 

One  picture  will  be  9  feet  high  and  21  feet  long 
depicting  the  Birth  of  Christ.  This  picture  was 
lithographed  in  twelve  colors  and  on  the  board  will 
be  this  advice  to  children:  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story."  On  the  lower 
framework  will  be  the  facsimile  of  a  brass  plate 
with  the  text  from  the  second  chapter  of  St.  Mat- 
thew concerning  the  visit  of  the  Wise  Men  of  the 
East. 

The  other  picture  to  stimulate  the  youth  of  the 
country  will  be  a  poster  illustrating  the  life  and 
achievements  of  General  Grant.  It  will  show  the 
humble  cottage  of  his  birth,  his  pursuits  as  a  coun- 
try boy,  his  review  of  the  Grand  Army  of  the  Re- 
public and  as  president  of  the  United  States.  On 
the  picture,  which  will  be  in  six  colors,  will  be  these 
words:  "This  is  what  one  poor  boy  accomplished. 
What  are  you  doing  with  better  opportunities?" 

The  pictures  will  be  without  any  advertising  pur. 
pose,  the  idea  of  the  billposters  being  to  add  their 
efforts  to  the  general  movement  to  uplift  the  youth 
of  the  country. 
Plusliing    (X.    V.)    I'^venlnK  Journal 


CHRISTMAS   MESSAGE  BY  POSTER  DISPLAY. 


The  poster  advertising  interests  of  America,  desir- 
ing to  inaugurate  an  "uplift  movement  for  the  good 
of  humanity,"  are  utilizing  the  immense  pictorial 
appeal  of  posters  in  a  way  which  should  make  men 
better  by  turning  their  minds  to  noble  and  inspiring 
thoughts.  In  practically  every  city  and  town  of 
importance  in  America  a  great  poster  masterpiece, 
nine  feet  high  and  twenty-one  feet  long,  depicting 
the  birth  of  Christ  is  being  displayed.  Needless  to 
say,  there  is  no  advertising  of  any  description  con- 
nected with  this  beautiful  picture. 

The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  will  occupy,  is  donated  freely  by 
the  members  of  the  Poster  Advertising  Association, 
Inc.,  which  has  the  uplift  movement  in  hand. 

"At  this  season  of  the  year  above  all  others,"  said 
James  L.  McElroy  of  McElroy  Brothers,  the  well- 
known  advertising  concern  of  Flushing,  yesterday, 
"it  is  felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  'The  Nativity.'  It  is  a  first 
step  in  this  important  movement.  We  want  the 
clergymen  and  the  people  generally  to  feel  that  we 
have  no  ulterior  motive,  but  that  we  want  to  con- 
tribute our  mite  to  the  spiritual  uplift  of  humanity. 
We  feel  sure  that  this  'old,  but  ever  new,  story'  will 


(79) 


EDUCATIONAL     POSTERS 


be  brought  home  to  the  people  this  Christmas  season 
with  new  force,  while  in  addition  even  those  who 
do  not  attend  divine  service  will  be  reached  by  this 
wonderful  picture." 

The  poster  of  "The  Nativity"  is  a  magnificent  ex- 
ample of  lithographic  art.  It  may  be  seen  upon  the 
McElroy  advertising  boards  on  Main  street  oppo- 
site Carlton  avenue. 

After  the  holidays  an  immense  poster,  illustrating 
the  life  and  achievements  of  Gen.  U.  S.  Grant,  will 
find  place  on  the  McElroy  boards.  It  is  designed  to 
stimulate  the  patriotism  of  the  youth  of  the  country. 
It  will  show  Grant  in  his  humble  cottage  home,  fol- 
lowing the  pursuits  of  a  country  boy  in  poor  circum- 
stances. A  large  center  panel  will  show  Grant  at 
the  height  of  his  military  career  receiving  the  Grand 
Army  of  the  Reiiublic;  rnd  a  third  panel  will  show 
him  at  the  zenith  of  his  fame  as  president  of  the 
United  States,  with  the  nation's  capital  in  the 
background. 

"This   is   what   one   poor  boy   accomplished;    what 
are   you    doing   with   better   opportunities"   will    run 
the  legend  along  the  bottom  of  the  poster. 
Port  Washington    (N.    T)    News. 


CHRISTIVIAS   POSTER. 


On  billboards  in  several  sections  of  the  city  have 
appeared  for  the  Christmas  season  huge  posters  bear- 
ing painted  pictures  of  the  adoration  of  the  wise  men 
at  the  manger  at  Bethlehem.  In  small  lettering  be- 
neath them  is  the  text  of  the  second  chapter  of  Mat- 
thew, the  eleventh  verse,  "And  they  came  into  the 
house  and  saw  the  young  Child  with  Mary,  His 
mother,  and  they  fell  down  and  worshiped  Him." 
Over  at  one  side  in  a  little  larger  letters  are  the 
words,  "Ask  your  Sunday-school  teacher  to  tell  you 
the  story."  These  posters  are  being  put  up  over  the 
entire  country  by  the  National  Poster  Advertising 
Association  as  a  donation  from  them  to  the  success 
of  the  day. 
Fall    River   (Mass.)   Herald. 


POSTER     MEN    START    UPLIFT    MOVEMENT. 


Beautiful    Picture   of   "The   Nativity"     Is   Posted — Inspira- 
tion  to    Better   Life — To   Go   on   the   Poster    Boards 
in    Every   City   in   the   United   States   and 
Canada. 


mas  time,  the  other  to  be  inspirational  in  character 
and  to  be  used  later.  Having  reached  this  decision 
representatives  of  the  various  lithographing  concerns 
were  called  in  and  asked  to  submit  competitive 
sketches.  The  sketch  submitted  by  the  U.  S. 
Lithographing  Company,  the  largest  in  the  country, 
was  accepted  and  an  order  was  placed  for  10,000 
of  these  posters  to  cost  $10,000,  the  posters  to  be 
distributed  to  the  several  members  of  the  associa- 
tion, reaching  them  on  or  before  December  10. 

The  first  of  these  posters  was  put  up  in  Fond 
du  Lac  Tuesday  evening  and  had  been  up  but  a 
few  minutes  when  it  was  noted  by  O.  G.  Egelhoif, 
who  was  so  impressed  with  its  beauty  that  he  called 
his  friend,  Herman  Michler,  to  see  it.  A  few  min- 
utes later  Mr.  Michler  called  up  the  Fond  du  Lac 
Poster  Advertising  Co.  by  telephone,  complimented 
it  on  the  splendid  picture  and  made  an  urgent 
request  that  one  be  supplied  for  display  in  the 
Sunday-school  rooms  of  the  St.  Peter's  Lutheran 
Church,  one  having  already  been  hung  in  the  Sunday- 
school   rooms   of  Plymouth  Church. 

The  picture  must  be  seen  to  be  appreciated,  [n 
the  first  place,  it  is  historically  correct.  There  are 
Joseph  and  Mary,  there  are  the  Shepherds  as  they 
were,  there  are  the  Wise  Men  as  they  were,  with 
the  Star  of  Bethlehem  shown  in  the  distance,  the 
only  dparture  from  the  Biblical  history  being  In 
the  latter,  which,  rather  than  to  omit  it,  had  to  be 
shown  at  one  side  of  the  stable  instead  of  directly 
over  it. 

In  putting  out  these  pictures  which  during  the 
next  few  weeks  will  be  found  on  the  poster  boards 
all  over  the  country,  in  the  slums  of  the  cities,  in 
the  church  districts,  in  the  school  districts,  and  in 
the  poorer  quarters,  the  poster  men  feel  that  a 
wonderful  influence  will  be  brought  to  bear  on  the 
people  that  the  churches  are  trying  almost  in  vain 
to  reach. 

In  the  distribution  of  these  pictures  six  were 
allotted  to  Fond  du  Lac  in  addition  to  which  the 
local  member  of  the  association  placed  an  order 
for  as  many  more,  making  twelve  in  all  that  will 
be  posted  here  and  at  North  Fond  du  Lac. 
Fond  du   Lac   (Wis.)    Daily  Commonwealth. 


The  placing  of  a  number  of  twenty-four  sheet 
posters,  undoubtedly  the  finest  productions  of  the 
lithographers'  art  ever  produced  in  this  country,  in 
various  locations  in  Fond  du  Lac  Tuesday  evening 
and  to-day,  has  attracted  much  attention  and  favor- 
able comment.  The  poster,  which  is  9%  feet  In 
height  and  21  feet  in  length,  is  done  in  twelve  colors 
and  it  comprises  an  historically  correct  reproduction 
of  "The  Nativity." 

The  iKJsting  of  this  splendid  picture  In  Fond  du 
Lac  and  in  the  cities  throughout  the  United  States 
and  Canada  at  this  time  makes  a  brief  story  of  the 
history  of  a  notable  uplift  movement  which  has  thus 
been  launched  by  the  Poster  Advertisement  Associ- 
ation, with  members  scattered  throughout  the  United 
States,  its  island  possessions  and  Canada,  extremely 
interesting. 

It  was  at  the  Atlantic  City  meeting  of  the  asso- 
ciation .July  last  that  the  movement  had  its  in- 
ception in  an  address  by  ,Joe  Chappie,  the  well- 
known  magazine  publisher.  Mr.  Chappie  suggested 
that  the  poster  men  of  the  country  had  it  within 
their  power  to  render  an  invaluable  service  to  hu- 
manity by  producing  and  displaying  on  the  poster 
boards  some  beautiful  pictures  that  would  inspire 
men  to  better  living.  This  suggestion  was  quickly 
grasped  by  members  of  the  association,  and  a  com- 
mittee appointed  to  carry  out  the  idea  at  ihe  earli- 
est possible  date. 

The  committee  took  up  its  work  at  once  and 
decided  to  produce  two  pictures,  the  first  to  be  of 
a  religious  nature  and  to  be  posted  prior  to  Christ- 


Referring  again  to  the  Christmas  posters  on  our 
billboards,  which  have  won  such  universal  praise  for 
the  pleasure  they  have  given  and  the  altruism  they 
demonstrate,  I  learn  that  this  is  not  the  end,  but 
that  the  business  concern  which  put  them  up  is 
going  ahead  with  other  posters  of  a  public-spirited 
nature.  We  may  shortly  look  to  see  in  place  of 
the  Christmas  poster  one  depicting  the  life  of  Gen- 
eral Grant.  Others  will  follow  in  turn,  and  we  shall 
have  an  opportunity  to  mention,  when  the  time 
comes,  the  men  who  are  thus  giving  of  their  sub- 
stance to  the  general  uplift. 
Fall   Rlvfr    (Mass.)    News. 


POSTERS    USED    IN     NEW     UPLIFT    MOVEMENT. 


'The    Nativity"   to    Be    Depicted    as   Christmas    Message — 

Magnificent      Poster    in    Twelve    Colors    Will    Adorn 

Billboards  from   Woodside  to  Port  Washington 

— Plan    Has   Clerical    Endorsement. 


In  line  with  the  progressive  policy  of  the  Poster 
Advertising  Association,  which  has  inaugurated  a 
countrywide  "uplift  movement."  McElroy  Bros.,  the 
Flushing  poster  advertising  concern,  has  arranged 
to  display  large  and  beautifully  colored  posters  ol 
"The  Nativity,"  and  to-day  James  L.  McElroy  noti- 
fied the  pastors  of  Flushing  churches  of  the  plan 
which  has  the  support  of  clergymen  throughout  the 
country. 

Needless  to  say,  there  is  no  advertising  of  any 
description  connected  with  the  poster,  which  depicts 
the  birth  of  Christ.  It  is  nine  feet  high  and  twenty- 
one  feet  long,  produced  in  twelve  colors,  and  is  said 
to  be  the  last  word  in  lithographic  art. 

The    posters,  will    be    placed    at    twenty-five    con- 


(8o) 


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EDUCATIONAL     POSTERS 


splcuous  places  between  Woodside  and  Port  Wash- 
ington. Mr.  McElroy  explained  today  that  It  was 
the  first  step  in  a  movement  to  utilize  the  immense 
pictorial  appeal  of  posters  in  a  way  which  will 
make  men  better  by  turning  their  minds  to  noble 
and  inspiring  thoughts.  After  the  holidays  an  im- 
mense poster,  illustrating  the  life  and  achievements 
of  Gen.  U.  S.  Grant,  will  find  place  on  the  McElroy 
boards.  It  is  designed  to  stimulate  the  patriotism 
of  the  youth  of  the  country.  It  -will  show  Grant 
In  his  humble  cottage  home,  following  the  pursuits 
of  a  country  boy  in  poor  circumstances.  A  large 
center  panel  will  show  Grant  at  the  height  of  his 
military  career  receiving  the  Grand  Army  of  the 
Republic;  and  a  third  panel  will  show  him  at  the 
zenith  of  his  fame  as  president  of  the  United  States, 
with  the  nation's  capitol  in  the  background. 

"This  is  what  one  poor  boy  accomplished.  What 
are  you  doing  with  better  opportunities?"  will  run 
the  legend  along  the  bottom  of  the  poster. 

The  poster  of  "The  Nativity"  is  a  magnificent 
example  of  the  lithographic  art.  The  "old,  but  ever 
new,  story"  of  the  birth  of  Christ  will  be  brought 
home  to  the  people  this  Christmas  season  with  new 
force  and  from  it  the  real  spirit  of  Christmas  time 
will  reach  out  to  touch  many  who  do  not  attend 
church  services. 
Flushing  (N.  T.)   Daily  Times. 


THE    MYSTERY    EXPLAINED, 


Lithographs    of   "The    Nativity"    on    Pittsfield    Billboard* 

Part    of    Uplift    Campaign — Are    In     Many     Cities — 

Handsome    Pictures  of   Babe  In   the   Manger  of 

Every    City    Over   3.000 — Would    Cost 

About  $35,000. 


Pittsfield  and  other  cities  of  the  United  States 
awoke  last  week  to  a  new  unique  manifestation  of 
the  Christmas  spirit.  They  saw  on  hundreds  of  bill- 
boards a  finely  executed  lithograph  of  "The  Na- 
tivity." The  picture  is  twenty  feet  long  by  nine 
feet  high  and  the  only  lettering  upon  it  is  this 
simple  message  to  the  children: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
Btory." 

In  a  panel  of  the  frame  Is  pictured  a  brass  plate, 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  Is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  Child  with  Mary,  His  mother,  and 
fell  down   and  worshiped  Him." 

Pittsfield  has  these  posters  on  the  more  prominent 
of  Its  billboards  and  they  have  caused  inquiry  as  to 
the  source  of  the  pictures.  The  posters  were  placed 
In  position  by  the  Fitch  Advertising  Company  at  the 
Instigation  of  the  Poster  Advertising  Association,  a 
national  organization  covering  this  country  and 
Canada.  At  a  convention  of  the  Association  in  At- 
lantic City  last  summer  a  movement  was  started  to 
do  something  for  the  uplift  of  humanity. 

The  movement  resulted  in  the  appointment  of  an 
educational  committee,  which  decided  upon  the 
Christmas  season  as  the  time  to  do  the  work.  State 
Sunday-school  organizations  were  communicated  with, 
and  the  idea  of  posting  pictures  of  "The  Nativity" 
was  evolved.  The  entire  expense  of  the  work  Is 
being  borne  by  members  of  the  national  organization, 
and  it  is  estimated  the  cost  would  be  about  $25,000 
had  any  individual  or  local  organization  attempted 
to  do  the  work. 

The  poster  is  the  production  of  Edward  Volkert, 
artist  of  the  United  States  Printing  &  Lithographing 
Company  of  Cincinnati,  who  has  blended  the  ideas 
of  the  old  masters  and  added  a  touch  of  his  own 
genius.  The  wise  men  of  the  East  are  seen  kneeling 
before  the  infant  Jesus,  held  in  the  arms  of  His 
mother,  Mary,  and  surrounded  by  the  humble  occu- 
pants of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and  has 
been  pronounced  by  experts  one  of  the  finest  speci- 


mens of  lithographic  art  ever  produced  on  such  a 
large  scale.  The  pictures,  which  will  remain  on  the 
billboards  until  after  Christmas,  have  been  posted 
in  every  city  of  the  United  States  and  Canada  hay- 
ing a  population  of  more  than  3,000. 

rittslleld    (Mass.)    Sunday   Call. 

CAMPAIGN  STARTED  BY  POSTING  SERVICE. 


Unique   Scheme   Being   Worked   Out   on    Billboards — Larga 

Posters   of   the    Nativity    of   Christ     Placed    on 

Billboards   Throughout   Country. 


What  is  unquestionably  one  of  the  most  unique 
campaigns  ever  staged  in  the  country  for  the  general 
uplifting  of  the  morals  and  education  of  the  people 
is  that  recently  begun  by  the  Iowa  Posting  Service 
throughout  the  territory  where  that  concern's  bill- 
boards are  placed. 

On  a  large  number  of  the  billboards  in  Muscatine 
may  be  seen  a  large  poster  of  the  nativity  of  Christ. 
In  a  brief  explanation  printed  below  the  picture,  it 
is  suggested  that  you  "ask  your  Sunday-school 
teacher  to  tell  you  the  story." 

Charles  Salisbury,  Sr.,  local  manager  for  the  serv- 
ice, stated  this  morning  that  the  posters  now  In 
evidence  are  but  the  first  of  many  which  will  be 
placed  before  the  public  within  the  next  few  months. 

Among  the  subjects  which  will  be  treated  are  his- 
torical ones,  and  the  lives  of  Lincoln  and  Grant  will 
probably    follow    the    Biblical    pictures    now    on    the 
billboards. 
JIuscatine   (la.)   Journal. 

BILLPOSTERS  TO  TEACH   BIBLE. 


On  the  billboards  In  Fort  Smith  there  has  ap- 
peared in  the  past  few  days  a  beautiful  poster  In 
colors  of  the  nativity  of  Christ.  The  poster  bears  no 
advertising.  Beneath  the  picture  of  the  Infant  Christ 
and  Mary,  His  mother,  and  the  adoring  shepherds 
and  wise  men,  is  a  Bible  text,  and  in  small  letters  at 
one  side  is  the  sentence,  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story." 

Many  people  who  have  noticed  the  poster  have 
thought  that  some  religious  society  pays  for  the 
posters  and  the  work  of  posting  them  on  the  bill- 
board. But  the  society  responsible  for  the  posters  is 
the  American  Poster  Advertising  Association.  Each 
month  for  a  year,  beginning  with  December,  a  differ- 
ent poster  will  appear  on  the  boards. 
Ft.   Smith   (Ark.)   Record. 

BILLPOSTERS  FEEL  CHRISTMAS  SPIRIT;    HELP 
SPREAD    IT. 


All    Over   Country   "Nativity"    Is    Placed    on    Boards — 
Dermer   Posts   Them    Here. 


People  passing  the  Airdome,  Central  avenue  and 
Tenth  street,  have  been  surprised  to-day  to  see  a  big 
poster,  9x21  feet  in  size,  bearing  a  reproduction  In 
twelve  colors  of  the  famous  painting,  "The  Nativity." 

In  a  letter  to  the  clergy  of  the  city,  W.  P.  Dermer, 
billposter,  says  the  poster  is  an  expression  of  good- 
will on  the  part  of  the  Poster  Advertising  Associa- 
tion, a  national  body  that  has  spent  several  thousand 
dollars  in  getting  the  poster  out.  The  sole  Idea,  Mr. 
Dermer  says  in  his  letter,  is  to  begin  an  "uplift 
movement." 

Mr.  Dermer's  letter  to  one  of  the  local  clergymen 
follows: 

Dear  Sir: — We  call  your  attention  to  a  matter 
which  we  know  will  have  your  most  cordial  Interest 
and  approval. 

The  poster  advertising  Interests  of  America  desire 
to  inaugurate  an  "uplift  movement  for  the  good  of 
humanity,"  utilizing  the  immense  pictorial  appeal 
of  posters  In  a  way  which  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 

As  a  result  of  this  desire,  there  will  be  displayed 


(8i) 


EDUCATIONAL     POSTERS 


on  the  poster  boards,  not  later  than  December  11, 
In  practically  every  city  and  town  of  importance  in 
America,  a  great  poster  masterpiece,  nine  feet  high 
and  twenty-one  feet  long,  depicting  the  birth  of 
Christ.  Needless  to  say,  there  is  no  advertising  of 
any  description  connected  with  this  beautiful  picture. 

The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  will  occupy,  is  donated  freely  by 
members  of  the  Poster  Advertising  Association,  Inc., 
which   has   the   uplift  movement   in   hand. 

At  this  season  of  the  year,  above  all  others,  it  is 
felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  "The  Nativity."  It  is  a  first 
step  in  this  important  movement  and  we  trust  that 
you  will  be  in  accord  with  it. 

We  want  you  to  feel  that  we  have  no  ulterior  mo- 
tive, but  that  we  want  to  contribute  our  mite  to  the 
spiritual   uplift  of  humanity. 

We  feel  that  this  "old,  but  ever  new,  story"  will  be 

'  brought    home   to   the   people   this  Christmas   season 

with  new  force,  while  in  addition  even  those  who  do 

not   attend    divine   service   will   be    reached   by   this 

wonderful  picture. 

Yours  truly, 

Wjr.   P.   Dkrmeb. 
Fort    Dodge    (la.)    Messenger. 


BILLBOARDS    FOR    RELIGIOUS   USAGE. 


Billboard  i)osters  to  illustrate  religious  events  and 
educate  the  jieople,  as  they  ride  or  walk  the  streets, 
are  being  attempted  here.  The  Poster  Advertising 
Association,  of  which  P.  P.  Steketee  is  a  member, 
has  sent  the  first  of  a  series  that  will  be  displayed 
here. 

On  several  of  the  billboards  owned  by  Mr.  Steke- 
tee in  this  city  are  now  huge  posters  depicting  the 
arrival  of  the  wise  men  at  the  hostelry  at  Jerusalem 
in  which  the  Savior  was  born  and  paying  Him 
hostage. 

This  special  poster  now  being  displayed  in  Mus- 
kegon measures  twenty  feet  by  nine  feet,  and  is 
lithographed  in  eleven  colors.  It  was  designed  by 
Edward  Volkert  of  Cincinnati,  O..  and  was  done  under 
the  direction  of  the  Educational  Bureau  of  the 
Posters'  Association 

Next  month  the  association  will  use  a  picture  de- 
picting several  of  the  most  important  scenes  in  the 
life  of  General  U.  S.  Grant. 
MuskesJOM   (Jlirti.)  Times. 


BILLBOARDS    FLAME    WITH    XMAS    MESSAGE. 


National    Association    Spends   $20,000   on    Chiristmas    Post- 
ers—  Local      Members     Handle     Without     Ciiarge — 
Unique     Instructive    Campaign    of    Educa- 
tional   Committee. 

According  to  a  statement  issued  Tuesday  by  Man 
ager  Charles  I^edwith  of  the  Meriden  Billi>osting 
Company,  there  is  a  higher  aim  by  the  Poster  Ad- 
vertising Association  than  the  mercenary  spirit  of 
pure  commercial  advertising.  Posters  have  been 
noticed  around  town  in  which  various  ])hases  of  the 
life  of  Christ  were  pictured  with  the  injunction, 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  As  an  explanation  of  the  scene,  the  artist 
depicted  a  text  printed  on  the  poster,  taken  from 
second  chapter  of  St.  Matthew,  and  this  tells  the 
story   of   the   picture. 

Much  comment  has  been  created  throughout  Meri- 
den, as  the  iiosters  have  attracted  universal  notice, 
and  many  jieople  have  stated  the  same  situation 
exists  In  New  Haven,  Hartford  and  other  cities 
they  had  visited.  The  natural  conclusion  arrived  at 
by  these  people  was  to  the  effect  that  some  big 
piece  of  advertising  was  soon  to  be  sprung  on  the 
public,  and  the  religions  posters  were  simply  to 
start  comment  and  attract  the  jiubllc's  attention  to 
the  boards  occupied  by  these  posters.  Manager  l,ed- 
wlth.   however,   gives   the   authoritative   reason    why 


the  billboards  in  Meriden  and  other  cities  have 
suddenly  joined  hands  with  the  churches  In  spread- 
ing religious  fervor,  and  much  credit  is  reflected 
upon  the  national  and  local  associations  for  this 
work. 

"It  seems,"  said  Manager  I^edwith.  "that  in  this 
age  of  commercialism  it  is  quite  startling  to  find  a 
great  business  organization  like  the  Poster  Adver- 
tising Association  devoting  money  toward  a  project 
which  would  result  in  any  other  end  than  a  flow 
of  money  to  the  coffers  of  the  association.  This 
view  has  been  pressed  home  on  the  association 
officials  in  various  little  ways  and  it  was  finally 
determined  to  prove  to  the  public  that  even  a  cold 
advertising  proposition  could  be  turned  into  a  chan- 
nel useful  to  public  welfare  without  being  so  in  a 
strictly  material   business   way. 

"Therefore,  the  educational  committee  of  the 
Poster  Advertising  Association  decided  to  evolve  a 
Christmas  poster  which  would  be  in  harmony  with 
the  spirit  of  the  scene  and,  displayed  prominently 
in  every  city  in  the  country,  proclaim  the  message 
of  peace  on  earth,  good-will  to  men  in  such  a  man- 
ner as  has  seldom  been  attempted  before  by  any 
person  or  organization.  And  this  Christmas  poster 
was  made  up.  at  a  cost  to  the  association  of  $20,000, 
exclusive  of  the  posting,  which  is  done  in  all  cities 
by  the  members,  free  of  charge.  It  is  a  lithograph 
of  twelve  colors,  and  is  declared  by  authorities  to 
be  one  of  the  finest  examples  in  that  art  ever  seen 
in  America  or  elsewhere. 

"It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  coun-, 
try,  and  to  cheer  the  old  as  well  as  to  carry  the 
message  of  hope  and  comfort  to  the  unfortunate^ 
Early  in  the  New  Year,  the  association  has  notified 
me,  a  new  poster  will  be  made  up,  depicting  the  lifd 
of  General  Grant.  It  will  trace  his  rise  from  lowly 
circumstances  to  the  presidential  chair  and  Is 
thought  to  be  of  such  a  nature  as  to  stimulate  the 
youth  of  to-day  and  preach  the  great  sermon  of 
'Go  thou  and  do  likewise.'  " 
Meriden     (Conn.)    Morning    Record. 


PICTURES    ARE    POSTED. 

Posters    Put    Lip    by    Company    Free    of    Ctiarge- 
Religious    in    Character. 


On  the  large  bilboards  north  of  the  Star-Courier 
building  on  Tremont  street  and  near  the  elevator  on 
Chestnut  street  there  are  now  being  shown  some  un- 
usually attractive  posters  entitled  "The  Birth  of 
Christ,"  which  are  exciting  comment.  No  advertising 
appears  on  the  posters  in  any  way,  and  the  scene  is 
distinctly  a  religious  one.  W.  J.  Empson,  when  inter- 
viewed regarding  the  posters,  stated  they  were  put 
up  gratis  by  the  Poster  Advertising  Association,  and 
that  all  over  the  country  these  same  jiictures  are  be- 
ing shown.  The  purpose  of  the  pictures  is  to  con- 
tribute to  the  general  uplift,  and  all  work  connected 
with  the  iilacing  of  the  iiictures  is  donated  free  by 
members  of  the  association.  The  pictures  are  in  12 
colors  and  are  the  most  beautiful  obtainable. 

Another  similar  picture,  which  will  be  entitled 
"General  Grant."  is  to  be  posted  later  in  the  season. 
It  will  be  inspirational  in  nature  and  portray  the 
more  striking  periods  in  the  life  of  the  great  general. 
Kewanee   (111.)    Dally  Star-Courier. 


On  a  large  billboard  just  west  of  Haskell's  shop, 
on  Liberty  street,  is  a  large  picture  of  the  nativity 
of  Christ,  in  beautiful  art  work.  Manager  Weatherby, 
with  other  prominent  billboard  system  owners,  are 
putting  these  pictures  on  their  boards  at  this  season 
to  aid  In  the  work  of  teaching  Christianity.  The 
picture  has  these  words  prominently  disjilayed:  "Ask 
your  Sunday-school  teacher  about  this  |)icture."  Mr. 
Weatherby  should  be  complimented  on  his  interest 
along  this  line. 
Mexico    (Mo.)   Evening  I..edger. 


(82) 


EDUCATIONAL     POSTERS 


BEAUTIFUL    POSTERS    A     CHRISTMAS 
GREETING. 


Poster   Advertising   Association    Posts   Two     Large   Sheets 
of  Savior's   Birth. 


Perhaps  you  have  observed  the  beautiful  and  ar- 
tistic posters  on  the  billboard  opposite  the  opera 
house  and  ou  North  First  street.  If  you  have,  you 
probably  joined  in  the  wonder  of  the  people  as  to  who 
caused  them  to  be  jjosted  and  what  they  mean.  It 
is  learned  that  the  posters  are  put  out  by  the  Poster 
Advertising  Association,  Inc.,  and  Charles  W.  Ward, 
a  member  of  the  association,  posted  the  two  here. 
Simultaneously  with  the  posting  of  the  two  here,  the 
same  posters  were  put  up  in  four  thousand  cities  in 
the  United  States. 

The  poster  portrays  the  finding  of  the  Christ  child 
by  the  three  wise  men,  and  the  scene  in  the  stable 
where  the  Savior  was  born.  Under  the  poster  is  a 
line  taken  from  Matthew  2:11,  reading,  "And  when 
they  had  come  into  the  house,  they  saw  the  young 
child  with  Mary,  His  mother,  and  they  fell  down  and 
worshiped  Him."  Upon  the  poster  also  is  printed  the 
admonition  to  "Ask  your  Sunday-school  teacher  what 
it  means." 

The  posters  are  beautiful  in  design,  and  are  put 
out  by  the  association,  not  in  the  way  of  an  adver- 
tisement, but  as  a  Christmas  greeting  to  the  public 
from  the  association.  It  is  a  beautiful  idea  and  most 
appropriate.  The  same  association  will  put  out  an- 
other poster  about  the  first  of  the  year,  also  bearing 
an  inspiring  lesson  to  the  young. 
Monmouth   (111.)   Review. 


LOCAL   POSTER   CONCERN   AIDS  IN    NATION- 
WIDE   MOVEIVIENT. 


An  uplift  movement  for  the  good  of  humanity  all 
over  the  country  is  being  conducted  by  the  Poster 
Advertising  Association,  Inc.,  of  which  Peter  P. 
Steketee  is  the  Muskegon  member,  by  utilizing  the 
immense  pictorial  appeal  of  posters  in  a  way  which  is 
expected  to  make  people  better. 

In  Muskegon  and  in  practically  every  other  city 
and  town  of  importance  throughout  the  United  States 
have  been  placed,  within  the  last  few  days,  a  poster 
masterpiece,  nine  feet  high  and  21  feet  long,  depict- 
ing the  "Birth  of  Christ." 

The  entire  cost  of  these  posters,  which  are  pro- 
duced in  twelve  colors,  is,  including  express  charges, 
about  $15,000,  in  addition  to  the  space  they  occupy 
on  the  different  local  billboards.  Mr.  Steketee  has 
put  up  five  of  the  posters  in  Muskegon  and  two  on 
his  Grand  Haven  boards.  These  posters  will  remain 
on  the  boards  for  a  month  and  will  then  be  deplaced 
by  a  similar  sized  one,  showing  the  different  steps  in 
the  life  of  U.  S.  Grant,  from  the  farmhouse  to  the 
President's  chair. 

In   the   foreground   to  the  right   of   "The   Birth  of 
Christ"  poster,  is  the  exhortation,  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story." 
Muskegon    (Mich.)    Chronicle. 


HANDSOME   CHRISTMAS    POSTERS. 


Lancaster    Shares    in    a     National     Movement. 


Widespread  and  favorable  comment  is  being  made 
over  the  action  of  the  Lancaster  Poster  Advertising 
Association,  of  which  Mr.  Charles  A.  Yecker  is  pres- 
ident, in  erecting  at  various  points  in  the  city  six 
large  twenty-four  sheet  posters,  bearing  handsome 
lithographs  of  "The  Nativity."  The  posters  bear  the 
following  inscription  from  the  second  chapter  of  St. 
Matthew: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  Mother,  and 
fell  down  and  worshiped  Him." 

The  posters  also  contain  the  inscription:  "Ask 
your   Sunday  school  teacher  to  tell  you  the  story." 


The  posters  are  located  at  Church  and  Shippen 
streets.  West  Vine  near  South  Queen,  Manor  near 
West  King,  West  King  near  Mary,  Mulberry  and 
,Iames  and  Lime  and  Lemon  streets. 

The  idea  originated  at  the  National  convention  of 
the  Posters'  Asociation  at  Atlantic  City  last  summer. 
Some  of  the  members  suggested  that  with  their  ex- 
ceptional advantages  for  publicity  they  should  do 
something  in  the  way  of  uplift  and  education,  and  the 
Xmas  posters  are  the  first  result  of  that  idea.  The 
Ijosters  are  the  work  of  Edward  Volkert,  a  Cincinnati 
artist,  and  they  are  beautifully  executed.  The  ix)r- 
trait  portrays  the  Virgin  Mary,  with  the  Christ  Child 
in  her  arms,  surrounded  by  the  kneeling  wise  men 
and  the  villagers.  These  posters  are  being  erected 
in  every  town  in  the  United  States  and  Canada  of 
over  5,000  population. 
Lancaster    (Pa.)     Daily  New   Era. 


"THE  NATIVITY"  CHRISTMAS  POSTER. 


To  inaugurate  an  "uplift  movement  for  the  good 
of  humanity,"  the  Poster  Advertising  Association  of 
America  has  fixed  on  a  plan  by  which  it  hopes  to  be 
a  factor  in  making  men  better  and  turning  their 
minds  to  noble  and  inspiring  thoughts  as  they  go 
about  their  daily  work.  It  is  to  be  done  through 
pictorial  appeals  in   posters. 

The  idea  originated  with  the  educational  department 
of  the  association.  The  national  association  furnishes 
the  posters  and  the  local  billposters'  associations 
furnish  the  space  on  the  billboards  and  place  the 
posters.  A  local  department  may  be  found  in  almost 
every  tow'n  of  any  size  In  the  country,  and  by  this 
means  it  is  the  intention  to  simultaneously  place  be- 
fore the  people  pictures  that  will  be  an  uplift  to  all 
who  see  them. 

Believing  that  as  Christmas  approaches,  "The  Na- 
tivity" would  appeal  to  the  Christian  world,  an  order 
was  given  for  this  sub.iect.  The  poster  was  designed 
by  Edward  Volkner  of  Cincinnati,  and  is  pronounced 
by  critics  to  be  the  most  wonderful  and  beautiful 
lithograph  ever  produced  in  this  country.  It  is  9  by 
21  feet,  and  beneath  the  manger  scene  reads:  "And 
when  they  were  come  into  the  house,  they  saw  the 
child  with  Mary,  His  mother,  and  they  fell  down  and 
worshiped  Him."  Two  of  these  posters  have  been 
put  up  in  Kalispell  and  will  remain  until  after  New 
Year's,  when  others  will  take  their  place. 
Kalispell    (Mont.)    Daily   Inter   Lalie. 


BILLBOARDS  TELL  STORY  OF  NATIVITY. 


Twenty-Four-Sheet    Poster    With     Unusual    Purpose — Six 

of   Them    in    This    City — Part    of    a     IVIovement    by 

the    National    Poster    Advertising    Association 

Which     Embraces     Every    Town     Over 

3.000   in   Country. 


Six  large  billboards  in  various  sections  of  the  city, 
carrying  a  huge  twenty-four  sheet  poster  of  a  splen- 
didly executed  lithograph  of  "The  Nativity"  with 
the  simple  wording  "Ask  your  Sunday  School  teacher 
to  tell  you  the  story,"  awakened  sentiment  and  caused 
much  favorable  comment  throughout  the  city  yes- 
terday. 

The  posters  are  situated  at  Church  and  Shippen 
streets;  South  Queen  and  Vine;  IManor  near  West 
King;  West  King  near  Mary;  Mulberry  and  James 
and  at  Lime  and  Lemon  streets.  The  posters  were 
placed  upon  the  boards  by  the  Lancaster  Poster  Ad- 
vertising Company,  of  which  Charles  A.  Yecker  is 
the  manager,  and  a  part  of  a  movement  of  the  Na- 
tional Poster  Advertising  Association.  On  some  of 
the  posters  in  a  panel  of  the  frame  is  pictured  a 
brass  plate  bearing  the  text  from  the  second  chapter 
of  the  gospel  according  to  St.  Matthew,  upon  which 
the  picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  Mother,  and  fell 
down  and  worshiped  Him." 

Last  summer  there  was  a  convention  at  Atlantic 


(83) 


EDUCATIONAL     POSTERS 


City  of  the  Poster  Advertisers'  Association,  a  national 
organization  covering  this  country  and  Canada.  Dur- 
ing this  convention  a  feeling  took  form  that  an  or- 
ganization with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  something 
to  inspire  the  young  and  the  old.  to  build  up  the 
broken-hearted,  and  to  help  lead  all  men  and  women 
to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  yesterday  are  the  first  result  of  its 
work.  The  posters  are  being  placed  in  every  city 
with  a  population  of  more  than  3,000  in  this  country 
and  Canada,  the  number  allowed  to  each  city  being 
proportioned  to  its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  would  have  cost  at 
least  $25,000  if  any  organization  or  individual  had 
paid  for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  and  Lithograph- 
ing Company  of  Cincinnati,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters 
and  added  a  touch  of  his  own  genius  to  reproduce  an 
exquisite  and  touchingly  human  portrayal  of  the  most 
interesting  incident  in  the  life  of  Christ.  The  wise 
men  of  the  East  are  seen  kneeling  before  the  infant 
Jesus,  held  in  the  arms  of  His  mother,  Mary,  and 
surrounded  by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

The   pictures  will  remain   on  the  billboards  until 
after  Christmas,  and  will  doubtless  be  a  potent  aid 
in   bringing  to   many  minds  an   appreciation  of  the 
true  significance  of  the  holiday. 
Lancaster    (Pa.)    Jlorning  News. 


BILLBOARDS   SHOW    BIRTH    OF    CHRIST. 


Part     of    Educational      Campaign    to     Remind     People    of 
Christmas    Significance. 


Large  Christmas  posters  now  seen  on  the  local 
billboards,  depicting  scenes  in  the  life  of  Christ, 
accompanied  by  the  inscription:  "Ask  your  Sunday- 
school  teacher  to  tell  the  story,"  have  caused  hun- 
dreds to  stop  and  gaze  and  wonder  what  they  meant. 

The  beautiful  posters  were  placed  on  the  boards 
by  the  Stoops  Billjiosting  and  Advertising  Company, 
in  compliance  with  an  order  of  the  National  Bill- 
posters' Association.  They  are  in  line  with  a  move- 
ment for  placing  Christmas  and  educational  signs 
on  billboards  all  over  the  United  States.  Canada  and 
other  countries,  launched  by  the  educational  commit- 
tee of  the  organization  at  the  la.st  meeting  in  Atlantic 
City,  in  July.  The  billboard  pictures  are  also  in  line 
with  a  nation-wide  educational  and  advertising  move- 
ment among  churches  and  Christian  lay  organiza- 
tions for  the  purpose  of  reminding  people  of  the 
religious  and  holy  significance  of  Christmas,  which 
they  claim  has  almost  been  forgotten  in  the  lavish 
custom  of  exchanging  presents. 

The  hilll]oards  are  now  showing  the  beautiful  pic- 
ture of  "The  Nativity."  after  a  design  executed  by 
Edward  Volkert,  of  Cincinnati.  The  posters  have 
been  declared  to  he  the  finest  examples  of  that  art 
ever  seen  in  America  or  elsewhere. 

The  scene  shows  the  baby  Jesus  in  Mary's  arms, 
while  around  Him.  kneeling  on  the  floor  of  the 
rude  manger  where  He  was  born,  are  the  Wise  Men 
of  the  East,  with  their  gifts  of  gold,  silver,  frankin- 
cense and  myrrh.  At  one  side  of  the  manger,  don- 
keys are  eating  hay,  while  out  through  the  open  door 
Is  seen  the  star  of  Bethlehem,  which  guided  the 
Wise  Men  to  their  destination.  They  were  designed 
and  printed  entirely  at  tlie  expense  of  the  National 
Billposters'  Association,  and  an  enormous  amount  of 
money  was  expended  in  tliis  direction.  The  bills 
have  been  apportioned  to  every  city  in  this  and  the 
other  countries  having  members  of  the  association. 


Magnificent  posters  representing  the  nativity  of  our 
Lord  are  now  on  exhibition  on  the  following  streets: 
Chicago  and  Eighth,  Eighth  between  Quay  and  the 
river,  Washington  and  Seventeenth. 

The  display  of  these  pictures  marks  a  new  epoch 
in  the  history  of  billposting.  There  is  absolutely  no 
advertising  attached  to  them;  they  represent  simply 
an  attempt  to  utilize  the  billboard  for  the  uplift  of 
the  people,  to  impress  upon  the  non-churchgoer  the 
event  which  Christmas  celebrates  all  over  the  world. 
These  pictures  are  twenty-one  feet  long  and  nine  feet 
high,  they  are  lithographed  in  twelve  colors,  the  art- 
ist is  Mr.  Volkert  of  Cincinnati,  O.,  and  the  work  is 
being  done  through  the  combined  efforts  of  Mr. 
Henry  Wullner,  billposter,  and  the  Poster  Advertising 
Association. 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story"  read  the  motto  on  the  poster.  In  the  lower 
framework  is  a  fac-similie  of  a  brass  plate,  with  the 
text  from  the  second  chapter  of  St.  Matthew:  "And 
when  they  were  come  into  the  house  they  saw  the 
young  child  and  Mary,  His  mother,  and  they  fell  down 
and  worshiped  Him." 
Manitowoc  (Wis.)   Daily  News. 


According  to  H.  F.  Stoops,  senior  member  of  the 
Stoops  Advertising  Company  and  a  member  of  the 
national  association  of  billposters  and  advertisers, 
the  launching  of  the  educational  sign  movement  by 
the  association's  committee  of  education  was  not  for 
the  purpose  of  advertising,  but  to  help  remind  peo- 
ple of  the  spirit  of  Christmas.  Later  other  posters 
will  make  their  appearance,  presenting  scenes  in 
the  life  of  famous  men  for  the  purpose  of  educating 
youths  and  firing  them  with  the  spirit  of  emulation. 
The  life  of  General  Grant  will  appear  in  January. 

Mr.  Stoops  said  that  he  had  received  numerous 
letters  from  the  pastors  over  the  city,  setting  forth 
their  appreciation  of  the  poster  association's  great 
movement  for  the  uplift  of  humanity  in  this  manner. 
He  said  that  educators,  pastors  and  men  in  all  pro- 
fessions throughout  the  United  States  were  falling 
in  line  and  co-operating  with  the  introducers  of  the 
novel  educational  movement.  He  predicted  that  it 
would  only  bo  a  short  time  until  practically  every 
country  in  the  world  would  have  these  signs  in  their 
cities  and  towns. 
Chattanooga   (Tenn.)   News. 


BEAUTIFUL  POSTERS. 


Are    Put    Up    By    Local    Billposting    Company. 


On  four  of  the  billboards  in  this  city  are  posters 
more  beautiful  than  any  ever  shown  here.  They  are 
done  in  eleven  colors  and  represent  the  scene  at  the 
birth  of  Christ.  The  wise  men,  the  shepherds,  the 
Christ  child,  the  Virgin  Mary,  the  Star  of  Bethlehem, 
the  manger,  etc.,  are  portrayed.  The  poster  bears 
the  words,  "Ask  your  Sunday-school  teacher  to 
tell  you  the  story."  The  picture  is  attracting  a  great 
deal  of  attention  and  favorable  comment.  It  was  put 
up  by  Otis  Bart,  manager  of  the  Noblesville  Adver- 
tising Poster  Company. 
Noblesville  (Ind.)   Enterprise. 


STORIES    OF    UPLIFT    AND    INSPIRATION    TOLD 
ON    BILLBOARDS. 


For  one  month  preceding  Christmas,  10,000  bill- 
boards covering  the  United  States  from  coast  to 
coast,  have  presented  to  the  public  a  twelve-color 
picture  of  the  birth  of  Christ.  The  only  words  ac- 
companying it,  aside  from  a  quotation  from  St. 
Matthew,  were: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story?" 

This  Is  the  first  of  a  series  of  posters,  bearing  on 
moral  and  religious  subjects  and  having  nothing 
whatever  to  do  with  business  matters,  to  be  published 
by  the  Poster  Advertising  Association  and  placed  on 


(84) 


EDUCATIONAL     POSTERS 


the  stands  throughout  the  country.  The  decision 
to  give  space  to  such  subjects  was  made  at  a  meet- 
ing of  the  association  in  Atlantic  City  last  July. 

Joseph  Chapel  addressed  the  association  at  that 
time,  saying  tha  the  committee  had  considered  the 
matter  and  that  it  recommended  the  giving  of  the 
space. 

"The  association  immediately  took  the  matter  up, 
■with  the  novel  and  beautiful  result  that  part  of  the 
posters  throughout  the  country  hereafter  will  adver- 
tise nothing,  but  will  be  constant  reminders  of  moral 
subjects  and  right  living,"  said  M.  Breslauer,  vice- 
president  of  the  Northern  Display  Company,  in 
Minneapolis. 

Sixty  posters  in  Minneapolis,  50  in  St.  Paul  and 
about  600  in  the  state  will  be  devoted  to  the  new 
posters. 

"The  Life  of  General  Grant"  is  the  subject  for  the 
January  poster.  Some  of  the  subjects  to  follow  are: 
"The  Life  of  Napoleon,"  "Washington  Crossing  the 
Delaware,"  "Little  Red  Riding  Hood"  and  "Robinson 
Crusoe." 
Minneapolis  (Minn.)  Tribune. 


THE  FINAL  RUSH  ON  THE  STOREKEEPERS. 


People    Who    Neglected  Shopping    Until   the    Last    Minute, 

Out    In     Force — Business     Men     Pretty    Well    Satisfied 

Here — Weatherby    Posting    Company     Put    up 

Splendid    Picture   on    Billboards. 


The  Christmas  shoppers  made  their  final  rush 
upon  the  storekeepers  this  afternoon.  Despite  the 
time-honored  admonition  to  shop  early,  many  people 
neglected  it  until  the  last  minute.  They  were  obliged 
to  take  what  was  left,  and  the  majority  did  so  gladly. 

Many  business  men  expect  the  biggest  kind  of  a 
rush  to-night.  They  expect  that  most  everybody 
will  have  overlooked  something  or  someone,  and  will 
make  franctic  efforts  at  eleventh-hour  reparation. 

The  majority  of  the  business  men  are  well  satis- 
fied with  the  trade  during  the  Yuletide  season.  It 
started  out  bad,  but  picked  up  in  the  last  week  or 
ten  days.    The  jewelers  are  especially  well  satisfied. 

At  the  postofflce  business  is  great,  and  there  are 
few  people  in  the  city  who  would  envy  a  mail  car- 
rier to-day.  The  rush  has  been  great  for  the  last 
few  days,  but  it  naturally  was  greater  to-day.  The 
mail  carriers  also  look  forward  to  a  busy  Christmas 
morn. 

The  police  expected  much  business  to-day,  but  so 
far  have  been  sadly  disappointed.  Shoplifters,  etc., 
are  scarce  here,  although  it  has  been  reported  that 
two  men  were  picked  for  ?S  and  $10,  respectively,  in 
one  of  the  larger  stores.  The  men  did  not  com- 
plain to  the  police,  and  refuse  to  discuss  the  matter. 

The  Weatherby  Posting  Agency  here  has  con- 
tributed some  Christmas  decorations  to  the  town.  On 
many  of  the  boards  in  the  city  a  poster  masterpiece, 
nine  feet  high  and  twenty-one  feet  long,  depicting 
the  birth  of  Christ,  has  been  put  up.  It  Is  part  of  a 
general  movement  all  over  the  country  to  lend  at 
stated  seasons  beauty  to  the  much-abused  billboard. 
Jefferson   City   (Mo.)   Daily  Post. 


"WHAT    CHRISTMAS    MEANS    TO    ME. 


By    Rev.    Presley    P.    Carson,    First    IMethodlst    Church. 


hunch.  ' 


"What  does  Christmas  mean  to  me?"  First  of  all, 
Christmas  means  to  me  just  what  I  hope  it  means 
to  everyone — a  day  of  gladness,  of  good  will,  and  a 
reverent  regard  tor  the  Christ  whose  birth  we  cele- 
brate on  Christmas  Day.  Socially  it  is  a  feast  of 
good  things  to  eat  and  of  blessed  fellowships,  of 
tome  gatherings  and  an  interchange  of  tokens  of  love 
and  friendship.  Religiously  it  is  a  festival,  in  which 
Christmas  shines  as  the  bright  star  of  the  season  of 
Advent. 

So  many  Christmas  days  have  enriched  the  flood 
of   years   since   I   was   a   little   boy   and   hung   up   a 


stocking  for  Santa  Claus  that  Christmas  has  come 
to  mean  a  very  blessed  memory.  Childhood  days, 
the  old  home,  boyhood  friends,  Sunday-school  enter- 
tainments and  the  men  and  women  whose  lives  helped 
brighten  the  Christmas  time  for  me  all  along  the 
years.  And  as  I  think  of  those  who  shall  sit  around 
the  table  on  this  Christmas  Day,  my  heart  includes 
the  fellowship  of  other  years.  And  the  heart  grows 
mellow  with  tender  thoughts  of  those  "we  have  loved 
long  since  and  lost  awhile."  But  I  think  of  them 
faring  on  in  the  brighter  glory  of  heaven,  and  it 
gives  to  life  a  heightened  joy  as  I  seek  to  make  merry 
with  my  friends  to-day.  For  Christmas  is  a  season 
of  fine  fellowship's.  I  mingle  with  the  children  and 
the  little  tree  grows  big  and  bright,  and  its  toys 
are  vast  treasures,  and  I  find  warmth  and  glow  for 
my  own  heart  in  the  sweet  and  radiant  expectancy  of 
the  children.  I  go  out  into  the  world  and  touch 
elbows  with  the  crowds  that  I  may  catch  the  Christ- 
mas spirit,  and  feel  the  thrill  of  this  old  world's 
nobler  impulses,  for  this  is  the  season  when,  to  a 
large  degree,  selfishnes  gives  place  to  generosity. 

I  take  note  of  the  new  movement  of  "municipal 
Christmas  trees,"  the  beautiful  pictures  of  Christmas 
of  the  billposters,  and  finding  no  advertisement,  I 
begin  to  believe  that  Christmas  is  not  going  to  be 
commercialized,  but  that  it  will  finally  be  spiritual- 
ized. And  then  I  follow  in  imagination  the  tokens  of 
good-will,  and  the  kindly,  glad  ministry  of  the  "good 
fellows,"  and  the  general  thoughtful  provision  every- 
where for  the  less  fortunate  of  folks,  and  I  exclaim 
with  Tiny  Tim,  "God  bless  everybody!" 

Christmas  is  not  only  for  me  a  memory,  a  fellow- 
ship, but  also  a  meditation.  My  Christmas  reading 
brings  to  me  not  only  bright  and  beautiful  Christmas 
stories,  both  old  and  new,  but  I  find  it  enriched  by 
the  deep  thoughts  of  some  of  the  most  gifted  pens. 
I  read  again  the  inimitable  Bible  stories  of  the  Christ 
Child.  And  in  company  with  the  shepherds  and  wise 
men  of  old,  in  my  quiet  meditations  over  Christmas 
embers,  I  find  the  reality  of  Christmas  and  its  re- 
ligious significance  to  be  a  personal  adoration  of 
Christ,  my  Lord  and  King. 
Pana   (111.)   Palladium. 


AN  ADORATION  POSTER. 


Visit    of    Magi    on      New    Bedford    Billboards — Association 

of    Billposters   Putting   Them    Up — Beneath    Them, 

"Ask    Your    Sunday    School    Teacher    to 

Tell  You  the  Story." 


On  the  billboard  at  the  corner  of  Purchase  and 
Elm  streets,  and  on  two  other  billboards  at  the  north 
and  west  ends,  have  appeared  for  the  Christmas  sea- 
son huge  posters  bearing  painted  pictures  of  the 
adoration  of  the  wise  men  at  the  manger  at  Bethle- 
hem. In  small  lettering  beneath  them  is  the  text 
of  the  second  chapter  of  Matthew,  the  eleventh  verse, 
"And  they  came  into  the  house  and  saw  the  young 
child  with  Mary,  His  mother,  and  they  fell  down 
and  worshiped  Him."  Over  at  one  side,  in  a  little 
larger  letters,  are  the  words,  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story."  There  are  to  be  two 
others  put  up  at  the  south  end  of  the  city  by  the 
Hathaway  Advertising  Company.  These  posters  are 
being  put  up  over  the  entire  country  by  the  Na- 
tional Billposters'  Association  as  a  donation  from 
them  to  the  success  of  the  day. 
New    Bedford    (Mass.)    Stand. 


NATIVITY     PICTURES    ON     BILLBOARDS. 


The  entire  city  of  Davenport  is  to  be  billed  with 
great  posters,  nine  feet  high  and  twenty-one  feet 
long,  depicting  the  birth  of  Christ,  as  the  result  of 
a  determination  upon  the  part  of  the  poster  adver- 
tising interests  of  America  to  display  "The  Nativity" 
pictures  on  billboards  in  every  city  and  town  of 
importance  in  the  United  States. 
Orion   (III.)   Times. 


(8S) 


E  D  U  C  A  T I O  X  A  L     POSTERS 


TO   BOOST   RELIGION    ON   THE   BILLBOARDS. 


Association     Bears    AM    Epense    of    Printing    and    Poitlns 
for   the    Cause   of   Christianity. 


Persons  who  think  that  religion  Is  for  InabecUes 
and  women  only  will  get  a  shock  which  will  give 
them  a  proper  conception  of  proportions  when  they 
see  a  picture  displayed  on  the  billboards  of  this  city. 

This  picture  is  the  developed  thougrht  of  an  un- 
selfish association  of  men,  who  are  trying  to  create 
a  deeper  religious  sentiment  throughout  the  country. 
The  picture  is  that  of  the  birth  of  Christ.  It  is  a 
lithograph  in  twelve  colors,  and  strikingly  depicts  the 
scenes  around  the  birthplace  of  Jesus  in  Bethlehem. 
There  is  nothing  on  the  picture  of  an  advertising 
character,  and  all  you  see  is  the  splendid  colors, 
which  compose  one  of  the  best  poster  pictures  ever 
seen  here. 

These  pictures  were  produced  and  posted  all  over 
the  country  by  the  association,  which  is  engaged  In 
a  nation-wide  campaign  in  the  interest  of  Christianity. 

The  Poster  Advertising  Company  is  placing  the 
lithographs  in  all  of  the  principal  cities  of  the  coun- 
try on  billboards  in  conspicuous  places.  The  one 
here  may  be  seen  on  the  billboard  opposite  the 
postoffice. 

The  cost  of  the  posters  and  the  space  which  they 
occupy     was     borne     by     members     of    the     Poster 
Advertising  Company. 
New   Castle    (Ind.)    Times. 


POSTERS    ON    BILLBOARDS    PICTURE    "THE    NA- 
TIVITY" AND  CARRY  CHRISTMAS  LESSON. 


In  the  tri-cities  and  in  other  cities  in  this  country 
and  Canada,  pictures  of  the  birth  of  Christ  and  the 
adoration  of  the  Magi  have  been  jilaced  on  the  bill- 
boards to  add  to  the  Christmas  spirit  that  is  abroad 
throughout  the  land.  Th«se  posters  were  hung  a  few- 
days  ago  by  Charles  T.  Kindt,  of  the  local  posting 
service.  Eeach  bears  the  legend:  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story." 

On  fifty  of  the  largest  billboards  in  the  tri-cities 
appear  huge  24-sheet  posters,  bearing  a  wonderfully 
executed  lithograph  of  the  scene  of  "The  Nativity." 
The  picture  measures  twenty  feet  long  by  nine  feet 
high. 

In  a  panel  of  the  frame  is  pictured  a  brass  plate 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  mother,  and 
fell  down  and  worshiped  Him." 

Manager  Charles  T.  Kindt,  of  the'  Burtis,  thus  ex- 
plains the  way  it  happened: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertisers'  Association,  a  na- 
tional organization  covering  this  country  and  Canada. 
During  this  convention  a  feeling  took  form  that  an 
organization  with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  some- 
thing to  inspire  the  young  and  the  old,  to  build  up 
the  brokenhearted  and  to  hel|i  lead  all  men  and 
women  to  a  considoration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  over  the  country  are  the  first  result 
of  its  work.  The  posters  are  being  placed  in  every 
city  with  a  population  of  more  than  3,000  in  this 
country  and  Canada,  the  number  allowed  to  each  city 
being  jjroportioned  to  its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  would  cost  at  least 
$25,000  if  any  organization  or  individual  had  paid 
for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  and  Lithograph- 
ing Company,  of  Cincinnati,  who  has  made  a  beauti- 
ful blending  of  some  of  the  ideas  of  the  old  masters 
and  added  a  touch  of  his  own  genius  to  produce  an 


exquisite  and  touching  human  portrayal  of  the  most 
Interesting  incident  in  the  life  of  Christ.  The  wise 
men  of  the  East  are  seen  kneeling  before  the  infant 
Jesus,  held  In  the  arms  of  His  mother,  Mary,  and 
surrounded   by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

The   pictures   will   remain   on  the  billboards  until 
after  Christmas,  and  will  doubtless  be  a  potent  aid 
In  bringing  to  many  minds  an  appreciation  of  the  true 
significance  of  the  holiday. 
Davenport   (Iowa)    Times. 


THE    NATIVITY    OF    CHRIST    SHOWN     ON 
BILLBOARDS. 


Blilpoiteri    Start    fviovement   for  the    Uplift   of    Humanity. 


Passers-by  should  stop  to  take  more  than  a  passing 
look  at  the  billboard  just  in  the  rear  of  the  Pike 
House  and  on  the  Fourth  street  front,  also  at  the  bill- 
board at  the  corner  of  Second  and  High  street. 

On  these  two  boards  will  be  found  beautifully  col- 
ored lithograph  reproductions  of  the  great  master- 
piece depicting  the  stable  scene  at  the  birth  of  Christ. 

In  every  city  in  the  United  States  where  there  is  a 
member  of  the  Poster  Advertising  Association,  simi- 
lar pictures  were  placed  on  the  billboards  yesterday. 

The  Niles  Poster  Advertising  Company,  of  which 
Judd  Reese  is  the  local  manager,  contemporaneous 
with  the  hanging  of  these  artistic  productions  of  the 
lithographer,  have  sent  out  a  number  of  circular 
letters  to  the  clergy  and  citizens,  calling  attention 
to  these  posters,  and  the  reason  for  their  display  at 
this  time. 

The  poster  association  interests  of  America  aim 
through  the  medium  of  these  pictures  to  inaugurate 
an  "uplift  movement  for  the  good  of  humanity," 
utilizing  the  immense  pictorial  appeal  of  posters  in 
a  way  that  will  make  men  better  by  turning  their 
minds  to  noble  and  inspiring  thoughts. 

The  posters  are  nine  feet  high  and  twenty-one  feet 
long,  and  unmarred  by  the  least  hint  of  advertising. 

The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  occupy,  is  donated  freely  by  the 
members  of  the  Posters  Advertising  Association, 
Inc.,  which  has  the  uiilift  movement  in  hand. 

At  this  season  of  the  year,  of  all,  it  is  felt  that  no 
more  inspiring  sul)ject  can  be  placed  before  the  peo- 
ple than   "The  Nativity."     It  is  a  first  step   in  this 
important  movement. 
Niles   (Mich.)   Daily  .Sun. 


BEAUTIFUL  POSTERS  APPEAR   IN   CLINTON. 


In  Clinton  and  in  many  other  cities  of  this  country 
and  in  Canada,  pictures  of  the  birth  of  Christ  and 
the  adoration  of  the  .Magi  were  placed  on  the  bill- 
boards to  add  to  the  Christmas  spirit  abroad  through- 
out the  land.  Each  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story."  On 
many  of  the  Clinton  billboards  appears  the  huge 
poster  bearing  a  wonderfully  executed  lithograph  of 
the  scene  of  "The  Nativity."  The  iiicture  measures 
twenty-four  feet  long  by  nine  feet  high. 

In  the  panel  of  the  frame  is  pictured  a  brass  plate 
bearing  tile  text  from  the  second  chapter  of  the 
{!osi)el  according  to  Saint  Matthew,  upon  which  the 
I)icture  is  based: 

".•\nd  when  they  had  come  into  the  house,  they 
saw  the  young,  child  with  Mary,  His  mother,  and 
fell  down  and  worshipped  Him." 

Last  summer  there  was  a  convention  at  .Mlantic 
City  of  the  Poster  Advertisers'  Association,  a  national 
organization,  covering  this  country  and  Canada.  Dur- 
ing this  convention  a  feeling  took  form  that  an  or- 
ganization with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  something 


(86) 


EDUCATIONAL     POSTERS 


to  inspire  the  young  and  the  old,  to  build  up  the 
broken-hearted  and  to  help  lead  all  men  and  women 
to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  over  the  country  are  the  first  result 
of  its  work.  The  posters  were  placed  in  every  city 
with  a  poi)ulation  of  more  than  3,0(10  in  this  country 
and  Canada,  the  number  allowed  to  each  city  being 
Iiroportioned  to  its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  w-ould  cost  at  least 
$25,000  if  any  organization  or  individual  had  paid 
for  it. 

The  poster  is  the  w^ork  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  and  Lithograph- 
ing Company,  of  Cincinnati,  who  has  made  a  beauti- 
ful blending  of  some  of  the  ideas  of  the  old  masters 
and  added  a  touch  of  his  own  genius  to  iiroduce  an 
exquisite  and  touching  human  portrayal  of  the  most 
interesting  incident  in  the  life  of  Christ,  The  wise 
men  of  the  East  are  seen  kneeling  before  the  infant 
Jesus,  held  in  the  arms  of  His  mother,  Mary,  and 
surrounded  by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

The  pictures  remain  on  the  billboards  after  Christ- 
mas, and   will  doubtless  be  a  potent  aid  in  bringing 
to   many   minds   an   appreciation   of  the   true   signifi- 
cance of  the  holiday. 
Clinton    (Iowa)    Advertiser. 


COMMENDABLE  ACTION. 


Was   That   of    Furnishing    Picture   of   Nativity. 


In  Monday's  Republican  there  was  an  article  de- 
scribing the  very  beautiful  lithograph,  "The  Nativity," 
which  is  to  be  found  on  the  East  Fifth  street  bill- 
board. The  Poster  Advertising  Association  has  per- 
formed an  act  that  is  highly  commendable,  and  that 
will  prove  an  uplift  to  humanity  by  giving  this  very 
splendid  picture  to  the  public.  It  is  advised  that  all 
come  to  the  picture  and  study  it  well,  and  let  it  have 
its  proper  influence  upon  the  heart  and  mind.  It  is 
also  advised  that  Monday's  article  be  read  again  and 
read  by  all.  This  article  is  the  result  of  a  motion 
passed  at  yesterday's  session  of  the  Ministerial  As- 
ociation.  A  vote  of  thanks  is  herewith  extended  by 
the  association  to  the  Poster  Association  and  to  Mr. 
D.  L.  McClintock,  the  local  representative. 

C.  E.  Geist,  Secretary. 
Mount   Carmel    (III.)    Republican. 


"THE     NATIVITY"    SHOWN    ON     BILLBOARDS    IS 

FIRST  STEP  IN   BILLPOSTERS'  UPLIFT 

WORK. 

Benjamin  W  .  Suydani,  proprietor  of  the  New 
Brunswick  Billposting  Company,  is  being  thanked  and 
praised  for  the  display  of  the  handsome  lithograph, 
"The  Nativity."  on  various  billboards  about  the  city. 
The  putting  up  of  this  poster  represents  the  first 
step  in  the  uplift  movement  on  the  part  of  the  Poster 
Advertising  Association  of  America. 

The  lithograph  is  a  composite  of  various  famous 
paintings,  depicting  subjects  connected  with  the 
birth  of  Christ.  It  is  not  only  an  ingenious  piece  of 
composition,  but  is  remarkable  for  its  draughtsman- 
ship and  coloring.     It  is  done  in  eleven  colors. 

In  the  foreground,  to  the  right,  are  these  words, 
as  an  exhortation  to  the  children:  "Ask  your  Sun- 
day-school teacher  to  tell  you  the  story."  On  the 
lower  framework  is  the  fac-similie  of  a  brass  plate, 
with  a  quotation  from  the  second  chapter  of  St. 
Matthew,  which  tells  of  the  visit  of  the  wise  men 
of  the  East  to  the  stable  in  Bethlehem:  "And  when 
they  were  come  into  the  house  they  found  the  young 
child  with  Mary,  His  mother,  and  fell  down  and 
worshiped  Him." 


To  stimulate  the  patriotism  of  the  youth  of  the 
country  and  show  what  opiJortunities  exist  for  them, 
no  matter  how  humble  their  origin,  another  24-sheet 
poster  is  to  be  issued,  through  the  same  channels, 
illustrating  the  life  and  achievements  of  General 
U.  S.  Grant.  It  will  .show  Grant,  the  boy,  in  his 
humble  cottage  home.  A  large  center  panel  will 
present  him  at  the  height  of  his  military  career,  and 
a  third  jianel  will  give  a  portrait  of  him  as  President 
of  the  United  States,  with  the  Nation's  Capitol  in  the 
background. 

"This  is  what  one  |)oor  boy  accomplished;  what 
are  you  going  to  do  with  your  opportunities?"  will 
run  the  legend  along  the  bottom  of  this  poster.  The 
reproduction  is  in  six  colors. 

The  suggestion  that  such  a  movement  be  started 
was  made  at  the  last  annual  convention  of  the  Poster 
Advertising  Association  at  Atlantic  City.  The  idea 
met  with  instant  favor  and  was  endorsed  enthusi- 
astically. 

"The  motive  is  not  to  advertise  any  billposting  con- 
cern or  commercial  interest  of  any  kind,"  says  Mr. 
Suydam,  "but  to  show  that  the  billposting  fraternity 
has  an  interest  in  the  welfare  of  humanity  in  general, 
as  well  as  in  the  welfare  of  its  individual  members." 
New  Brunswick   (N.  J.)    Times. 


UNUSUAL    POSTER. 


A  large  poster  of  unusual  design  and  coloring  has 
been  placed  on  the  billboard  on  Clark  street,  imme- 
diately south  of  the  Light  &  Power  Company's  office. 
The  lithographic  work  in  eleven  colors,  with  gold 
border,  depicts  the  birth  of  the  Christ  child,  and 
is  being  posted  this  week  throughout  the  entire 
country  by  the  Poster  Advertising  Company  of  the 
United  States  at  their  own  cost.  The  lithograi)hing 
was  done  by  the  United  States  Lithographing  Com- 
pany. Not  a  word  of  advertising  appears  on  this 
beautiful  work  of  real  art,  only  a  quotation  from  the 
book  of  Matthew  and  the  suggestion  to  children  to 
"Ask  your  Sunday-school  teacher."  The  poster  is 
ten  feet  in  height  and  twenty-four  feet  long,  and 
will  be  kept  in  good  condition  throughout  the  Christ- 
mas season  as  a  silent  reminder.  Every  minister 
and  church  worker  in  Moberly  should  make  it  a  point 
to  see  this  poster  this  week. 
Jloberly   (Mo.)    Evening  Democrat. 


CHRISTMAS    POSTERS. 


New     Feature    on    the    Billboards    of     Marlon. 


Thoroughly  responsive  to  the  popular  demand  for 
a  "sane"  Christmas,  in  which  the  spirit  of  the  day 
may  be  brought  within  the  grasp  of  the  general  pub- 
lic, the  National  Poster  Advertising  Association, 
through  its  various  representatives,  has  taken  upon 
itself  a  plan  for  the  portrayal  of  the  Yuletide  spirit, 
by  means  of  the  billboards  of  the  country,  and  Ma- 
rion, along  with  other  metropolitan  cities,  in  which 
the  Poster  Advertising  Association  is  represented,  is 
now  receiving  the  beneficial  infiuence  of  the  Christ- 
mas posters. 

Christmas  shoppers  who  have  been  on  the  down- 
town streets  in  the  past  tew  days  will  recall  the 
large  posters  on  the  E.  L.  Kinneman  Company's 
boards.  The  birth  of  Christ,  faithfully  depjcted,  ac- 
cording to  the  true  story  of  the  Bible,  is  shown  to 
advantage,  and  the  inscription,  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story,"  has  caused 
wholesome  thought  on  the  part  of  the  younger  genera- 
tion. The  Poster  Advertising  Association,  at  the 
suggestion  of  its  educational  committee,  has  under- 
taken a  nation-wide  campaign  tor  the  general  uplift 
of  humanity,  and  the  Christmas  posters  now  being 
shown  are  only  one  of  the  many  good  things  planned 
by  this  enterprising  association  of  publicity  men. 

"The  Birth  of  Christ"  posters  are  twenty  feet 
long  and  nine  feet  high,  and  are  known  as  "24-sheets," 
lithographed   in    eleven    colors.     The    work    was   de- 


(87) 


EDUCATIONAL     POSTERS 


signed  by  Edward  Volkert  of  Cincinnati,  Ohio,  and 
was  manufactured  by  the  United  States  Lithograph- 
ing Company  of  Cincinnati.  Critics  declare  it  is  the 
most  beautiful  and  wonderful  lithograph  ever  made 
In  this  country,  and  Marion  people  who  have  seen 
it  are  of  the  same  opinion. 

Every  detail  of  the  beautiful  story  of  the  birth  of 
the  Savior  of  the  universe  is  show'u  in  the  posters, 
which  are  to  remain  during  the  Yuletide  season.  The 
visit  of  the  three  wise  men  to  the  lowly  manger 
In  which  the  infant  Jesus  was  born  is  forcefully 
portrayed,  and  they  are  seen  in  the  act  of  bowing 
before  the  Virgin  Mary  and  her  Child,  the  anni- 
versary of  whose  natal  day  is  celebrated  as  Christ- 
mas. The  shepherds  and  their  flocks  may  also  be 
seen,  and  the  entire  surroundings  are  thoroughly,  in 
sympathy  with  the  spirit  of  the  occasion.  Billboards 
In  the  surrounding  towns,  and  in  fact  in  every  city 
In  the  country  in  which  the  Poster  Advertising  Asso- 
ciation is  represented,  are  similarly  adorned. 
Marlon   (Ind.)    Chronicle. 


FINE    PICTURES   OF   THE    NATIVITY   SHOWN    IN 
MOUNT  VERNON. 


Pedestrians  here  for  several  days  have  had  their 
attention  attracted  to  a  large,  beautiful  poster  on 
the  billboard  in  Prospect  avenue  near  the  postoffice. 
A  better  place  of  prominence  could  scarcely  have 
been  chosen.  The  consequence  is  that  thousands 
have  enjoyed  the  picture,  which  is  none  other  than 
"The  Nativity."  Few,  however,  have  been  able  to 
account  for  its  presence,  as  the  poster  contains  no 
signs  of  being  an  advertisement. 

An  explanation  came  to-day  from  W.  W.  Seeley,  of 
the  Mount  Vernon  Advertising  Service.  The  poster 
is  the  first  step  in  a  nation-wide  "uplift  movement," 
which  has  been  started  by  the  poster  advertising 
Interests  of  America.  By  using  the  immense  pic- 
torial appeal  of  posters,  it  is  aimed  to  make  men 
better  by  turning  their  minds  to  noble  and  inspiring 
thoughts. 

Posters  similar  to  that  shown  in  Mount  Vernon  are 
being  displayed  in  every  city  and  town  of  importance 
in  America.  The  poster  measures  nine  feet  high  and 
twenty-one  feet  long,  depicting  the  birth  of  Christ. 
There  is  no  advertising  of  any  description  connected 
with  the  picture. 

The  only  printed  words  on  the  picture  are  these: 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story,"  and  a  quotation  from  St.  Matthew,  telling 
of  the  arrival  of  the  three  wise  men  of  the  East. 
The  picture  shows  the  Mother  and  Child  and  the  wise 
men  and  shepherds,  who  have  fallen  down  to  wor- 
ship. Outside  the  stable  door  is  seen  the  star  of 
Bethlehem. 

The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  occupy,  is  donated  freely  by  the 
members  of  the  Poster  Advertising  Association,  Inc., 
which  has  the  uplift  movement  in  charge. 

The   Mount  Vernon   Advertising  Agency   has  con- 
tributed toward  the  good  work  by  donating  the  use 
of  the  billboard  space  here. 
Mount  Vernon  (N.  Y.)   Dally    Argus. 


BILLBOARD   RELIGIOUS    INSTRUCTOR. 


The  two  greatest  instructors  have  become  the 
moving  pictures  and  the  billboards.  A  very  short 
time  ago  the  public  schools  and  the  newspapers  were 
supposed  to  be  the  great  teachers.  But  these  have 
been  supplanted.  There  is  nothing  that  is  not  repre- 
sented in  the  "movies"  and  there  is  to  be  nothing 
not  represented  on  the  billboards.  And  everything  is 
to  be  there. 

But  a  very  short  time  ago  these  two  strongest  In- 
fluences of  the  moment  were  under  suspicion,  if  not 
condemnation.  Certain  persons  would  not  have  then 
considered  attending  the  "movies,"  and  those  same 
certain  personB  conducted  campaigns  against  the  bill- 


boards. These  persons  are  not  less  righteous  than 
they  were,  but  the  billboard  and  "movies"  are  more 
right  than  they  were. 

The  moving-picture  show  long  ago  seized  upon  the 
dramatic  possibilities  of  Bible  stories  for  "scenarios," 
until  the  youngster  who  went  to  the  "movies"  knew 
more  about  the  Bible  and  knew  it  with  more  correct 
Imagination  than  the  child  who  went  to  Sunday 
school;  the  climax  came  in  the  picture-drama,  "From 
the  Manger  to  the  Cross,"  which  was  as  religious  and 
right,  in   detail  and   in  spirit,  as   Tissot's   paintings. 

The  billboard  is  about  to  take  upon  itself  the  en- 
larged power  of  religious  instruction.  Not  only  the 
millions  who  sit  in  the  seats  of  the  5  and  10  cent 
shows,  but  the  millions  and  millions  who  ride  and 
walk  and  run,  are  to  read  and  see  posters  of  Bible 
scenes  and  Bible  verse 
Minneapolis    (Minn.)    Dispatch. 


BILLPOSTERS  BEGIN  RELIGIOUS  CAMPAIGN. 


Sacred   Pictures   Gratuitously    Displayed     Here   and    Else- 
whiere    by    National    Organization. 


A  nation-wide  campaign  of  billboard  posters  to  lead 
people  to  churches  has  reached  Minneapolis,  accord, 
ing  to  an  announcement  to-day  by  M.  Breslauer  of  the 
Northern  Display  Advertising  Company. 

"Sixty  posters,  depicting  in  many  colors  the  life 
of  Christ,  are  being  placed  at  prominent  points  In 
Minneapolis,"  Mr.  Breslauer  said,  "and  nearly  10,000 
like  posters  are  being  placed  in  cities  throughout 
the  United  States.  The  posters  are  being  erected 
by  the  National  Poster  Advertising  Association,  and 
will  be  replaced  each  month  with  other  posters.  The 
caption  over  the  first  poster  is  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story."  The  next 
poster  will  depict  the  life  of  General  Grant  from  his 
boyhood  to  his  rise  to  the  White  House." 

The    object   of    the    campaign.    Mr.    Breslauer    ex- 
plained,  is   to   arouse   and   inspire   religious   feeling, 
especially  among  young  people. 
Minneapolis   (Minn.)  Journal. 


PEACE    ON     EARTH     IS     PROCLAIMED    ON    THE 
BILLBOARDS. 


Wonderful   Llthograpii   in  Twelve  Colors  Shown  by  Quincy 
Poster    Advertising    Association. 


The  message  of  "peace  on  earth,  good-will  to  men" 
Is  being  proclaimed  in  and  throughout  the  country 
by  a  poster  depicting  the  birth  of  Christ. 

It  is  a  wonderful  lithograph,  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  been  seen  in  America  or  elsewhere.  The  design 
Is  a  composite  of  five  of  the  most  famous  pictures 
of  the  birth  of  Christ,  by  the  greatest  painters  ol 
their  day  and  generation. 

The  picture  is  set  forth  for  the  young  people  of 
this  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of  St. 
Matthew,  which  describes  the  scene  the  artist  has 
striven  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  little, 
to  find  a  great  business  organization  like  the  Poster 
Advertising  Association  devoting  a  large  sum  of 
money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $200,000,  exclusive  of  the  posting,  which  is 
done  by  all  the  members  free  of  charge. 

The  Quincy  Poster  Advertising  Association,  of 
which  W.  ly.  Busby  is  manager,  have  posted  eleven 
of  these  beautiful  posters.  They  are  located  at  the 
C,  B.  &  Q.  depot,  Wabash  depot.  Third  and  Oak, 
Third  and  Broadway,  Ninth  and  Jersey,  Tenth  and 
Broadway,  Twelfth  and  liroadway.  Eighth  and  Ohio, 
Fifth  and  Cherry,  Sixth  and  Cherry  and  Vermont, 
between  Fourth  and  Fifth.    These  posters  should  be 


(88) 


EDUCATIONAL     POSTERS 


seen  by  all,  as  It  is  the  first  of  a  series  to  stimulate 
the  young  men  and  women  of  the  country,  and  to 
cheer  the  old,  as  well  as  to  carry  a  message  of  hope 
and  comfort  to  the  unhappy  and  unfortunate.  The 
Educational  Committee  of  the  Poster  Advertising 
Association  has  evolved  this  Christmas  poster,  which 
Is  attracting  so  much  attention  on  all  poster  plants 
throughout  the  country,  and  will  follow  this  up,  early 
in  the  new  year,  with  another  wonderful  poster 
depicting  the  life  of  General  Grant,  tracing  his  rise 
from  lowly  circumstances  to  the  president's  chair, 
as  a  stimulant  to  the  youth  of  the  country  to  "go 
and  do  likewise." 
Quincy   (III.)   Wig. 


MINISTERS    READY    FOR    CHRISTMAS. 


It  was  unanimously  voted  to  extend  the  thanks  and 
gratification  of  the  organization  to  Manager  William 
Sprague,  of  the  local  billposting  company,  on  the 
very  noticeable  improvement  of  the  billboards  of  the 
city  and  vicinity.  Some  time  ago  the  Ministerial 
Association  went  on  record  as  being  opposed  to  the 
general  character  of  the  bilboards  of  the  city,  claim- 
ing that  the  general  idea  demoralized  the  morals 
of  the  youth  and  was  a  detriment  to  the  young  folks 
of  the  city. 

The   organization   endorsed   the   movement   of   the 
kindergarten    teachers    of   the   city   in    securing    the 
services   of   Dr.   Stitt,    who   will   deliver   special    lec- 
tures  in   Paterson. 
Paterson   (N.  J.)   Daily  Call. 


BILLSOARD    CAMPAIGN. 


Handsome   Religious   Poster   Displayed    In   this   City. 


Large,  handsome  lithographs,  depicting  one  of  the 
great  events  of  Bible  history,  have  been  recently 
displayed  on  Pekin  billboards,  and  the  posters  have 
aroused  great  interest.  They  are  beautifully  colored 
In  soft  tints  and  form  a  striking  billboard  decoration. 
The  fact  that  the  posters  have  attracted  much  atten- 
tion is  evidence  that  they  have  served  the  purpose 
for  which  they  are  intended. 

The  posters  are  part  of  a  religious  campaign 
planned  by  the  International  Billposters'  Union.  The 
Idea  originated  at  the  annual  convention  in  Atlantic 
City  last  summer  to  encourage  the  medium  of  the 
billboards'  interest  in  the  teachings  of  the  Savior. 
A  fund  of  $25,000  was  set  aside  for  the  purpose. 

In  each  city  covered  by  members  of  the  union  the 
religious  pictures  have  appeared.  Under  each  one  is 
written:  "Ask  your  Sunday-school  teacher  to  tell 
you  the   story." 

Members  of  the  International  Sunday  School  Asso- 
cation  have   approved   the'  campaign. 
Peoria   (III.)    Star. 


CHRISTMAS     CHEER     ON      BILLBOARDS. 


Wonderful     Lithographs    of    "The    Nativity"     Displayed — 
Gigantic   Co-operative    Movement   on   Part   of   Bill- 
posters  to   Spread    the    Good-Will   Spirit. 


At  this  time,  when  the  Christmas  spirit  Is  upper- 
most, even  the  billboards  of  the  city  are  proclaiming 
the  message  of  good  cheer.  They  are  doing  it  by  a 
display  of  a  beautiful  lithograph  of  "The  Birth  of 
Christ."  The  picture,  which  is  in  eleven  colors,  is 
9  by  20  feet  in  size,  and  is  a  genuine  work  of  art. 
Surrounding  the  picture  is  a  white  margin  and  there 
is  no  accompanying  advertising  material.  Beneath 
the  picture  are  these  simple  words,  evidently  ad- 
dressed to  the  children:  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story."  In  the  panel  of  the 
frame  is  pictured  a  brass  plate  bearing  the  text  from 
the  second  chapter  of  the  Gospel  according  to  St. 
Matthew,  upon  which  the  picture  is  based:  "And 
when  they  were  come  into  the  house,  they  saw  the 
young  Child  with  Mary,  His  mother,  and  fell  down 
and  worshiped  Him." 


This  Is  the  novel  display  that  is  to  be  found  now 
on  three  of  the  billboards  of  the  city.  One  is  on  Main 
street,  just  north  of  Castle  street;  another  is  on 
Lewis  street,  near  the  Williams  Lumber  Company, 
and  the  third  is  on  North  street,  opposite  the  Hippo- 
drome Rink.  So  strikingly  different  are  these  pic- 
tures from  the  usual  billboard  displays  that  inquiry 
was  made  of  Joe  M.  Brie!,  the  owner  of  the  Geneva 
billposting  plant,  as  to  their  purport.  The  inquiry 
unearthed  a  unique  and  widespread  work  to  spread 
the  Christmas  spirit  on  a  wholesale  scale.  Similar 
pictures  are  being  shown  in  5,000  other  cities  and 
towns  of  the  country.  They  are  being  provided  by 
the  Educational  Committee  of  the  American  Poster 
Advertising  Association  and  are  posted  free  by  the 
local  members  of  the  Association.  Absolutely  no 
commercialism  is  associated  with  the  undertaking, 
and  it  is  simply  a  gigantic  co-operative  movement 
of  the  billposting  fraternity  to  do  their  part  in 
spreading  the  Christmas  spirit  abroad  in  the  land. 

The  picture  was  designed  by  Edward  Volkert  of 
Cincinnati,  0.,  and  the  paper  was  manufactured  by 
the  United  States  Lithographing  Company  of  Cin- 
cinnati. Exclusive  of  the  posting,  which  was  done 
free  by  the  local  plants,  the  picture  cost  the  Asso- 
ciation over  $20,000. 

Discussing  the  picture,  Mr.  Briel  said  that  he  has 
also  posted  one  of  the  pictures  on  his  board  in 
Seneca  Falls,  on  Fall  street,  and  also  one  on  his 
plant  in  Lyons.  He  added:  "This  picture  is  the  first 
of  a  series  which  the  Association  is  to  put  out  for 
the  purpose  of  conveying  a  message  of  hope  and 
comfort  to  the  unhappy  and  the  unfortunate.  It  is 
to  be  followed  early  in  the  new  year  with  another 
wonderful  poster  depicting  the  life  of  General  Grant, 
tracing  his  rise  from  lowly  circumstances  to  the 
president's  chair,  as  a  stimulant  to  the  youth  of  the 
country  to  'go  and  do  likewise.'  " 
Geneva   (N.   Y.)   Times. 


NATIVITY'S   STORY   WILL   BE   TOLD   ON    LOCAL 
BILLBOARDS. 


Lithographs   to    Fulfill    Poster   Advertisers'    Desire   to    Up- 
lift   Humanity — To    Be   Seen    Here  Tp-day. 


Trenton  to-day  will  see  a  new  and  unique  manifesta- 
tion of  the  spirit  of  "peace  on  earth,  good-will  to 
men,"  and  the  already  awakened  sentiment  of  the 
Christmastide  will  receive  startling  and  wholly  un- 
expected impetus  in  such  a  way  as  to  cause  wide- 
spread  wonderment  and   inquiry  as  to  its  source. 

On  twenty  of  the  largest  billboards  in  the  city  will 
be  placed  huge  twenty-four  sheet  posters,  bearing  a 
wonderfully  executed  lithograph  of  the  scene  of 
"The  Nativity."  The  picture  measures  twenty  feet 
long  by  nine  feet  high,  and  the  only  lettering  upon 
it  is  this  simple  message  to  the  children  of  Trenton: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate, 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  Child  with  Mary,  His  mother,  and 
fell  down  and  worshiped  Him." 

The  posters  will  be  placed  upon  the  boards  of  the 
Trenton   Poster  Advertising  Company  this  morning. 

Manager  Rosencrans  of  the  local  company  will  not 
have  the  time  to  explain  in  detail  the  meaning  of  this 
enterprise,  so  here  is  the  way  it  happened: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertising  Association,  a  national 
organization  covering  this  country  and  Canada.  Dur- 
ing this  convention  a  feeling  took  form  that  an 
organization  with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  some- 
thing to  inspire  the  young  and  the  old,  to  build  up 
the  broken-hearted  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 


(89) 


EDUCATIONAL     POSTERS 


posters  to  be  placed  to-day  will  be  the  result  of  its 
work.  The  posters  are  being  placed  in  every  city 
with  a  population  of  more  than  3,000  in  this  country 
and  Canada,  the  number  allowed  to  each  city  being 
proportioned  to  its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  Association.  It  would  have  cost  at 
least  $25,000  if  any  organization  or  individual  had 
paid   for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  &  Lithographing 
Company  of  Cincinnati,  0.,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters 
and  added  a  touch  of  his  own  genius  to  produce  an 
exquisite  and  touchingly  human  portrayal  of  the 
most  interesting  incident  in  the  life  of  Christ.  The 
wise  men  of  the  East  are  seen  kneeling  before  the 
infant  Jesus,  held  in  the  arms  of  His  mother.  Mary, 
and  surrounded  by  the  humble  occupants  of  the 
stable. 

The  lithograph  is  executed  in  thirteen  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

The  pictures   will  remain   on   the  billboards   until 
after  Christmas,  and   will  doubtless  be  a  potent  aid 
in   bringing  to   many   minds  an   appreciation  of  the 
true  significance   of  the   holiday. 
Trenton   (N.  J.)    Daily  .State  Gazette. 


BIG    POSTERS    SHOW    NATIVITY    OF    JESUS. 


Artistic    Reproductions  of   Famous   Painting    Displayed   on 
Billboards, 


Four  huge  posters,  reproductions  of  one  of  the 
famous  paintings  in  the  Louvre,  Paris,  have  been 
put  up  on  billboards  in  prominent  locations  of  the 
city.  The  posters  are  sent  out  by  the  national  asso- 
ciation of  billposters  and  will  remain  on  the  bill- 
boards of  all  large  cities  for  a  month.  The  picture 
represents  the  nativity  of  Jesus  Christ  and  is  in 
twelve  colors. 

Next  month  pictures  of  General  Grant  will  be  put 
up  and  ren^ain  30  days.     There  are  five  pictures  in 
the  series. 
Walla  \Valla   (Wash.)   Union. 


CHRISTMAS      PICTURES     ADORN     SIX     BILL- 
BOARDS. 

Six  immense  Christmas  pictures  are  on  display  on 
Topeka  billboards.  The  pictures,  in  twelve  colors, 
are  nine  feet  high  and  twenty  feet  long.  They  illus- 
trate the  Bible  verse,  "And  when  they  were  come  into 
the  house,  they  saw  the  young  Child  with  Mary,  His 
mother,  and  fell  down  and  worshiped  Him."  The 
words.  "Ask  your  Sunday  -school  teacher  to  tell  you 
the  story"  are  also  printed  on  the  posters.  The 
Poster  Advertising  Association  is  bearing  the  ex- 
pense of  the  pictures,  which  are  located  on  the  Craw- 
ford Billposting  Company's  boards  at  Tenth  and  Ty- 
ler, Eighth  and  Van  Buren,  Tenth  and  Kansas  ave- 
nue. North  Kansas  avenue,  near  Fairchild  street,  and 
Saywell,  near  Kansas  avenue. 
Topeka    (Kan.)    Capital. 


•THE    NATIVITY  OF  CHRIST"  SHOW/N   IN   FINEST 
POSTER  SEEN  IN  TROY. 


Work    Is   Most   Artistic   and    Attracts   Wide   Attention. 

The  message  of  peace  on  earth,  good-will  to  men 
is  being  proclaimed  in  and  throughout  the  country 
by  a  poster  depicting  the  birth  of  Christ,  which  was 
placed  by  Guy  Brannan. 

It  Is  a  wonderful  lithograph  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design    is   a   composite   of   five   of   the    most    famous 


pictures    of    the    birth    of    Christ,    by    the    greatest 
painters  of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Matthew, 
which  describes  the  scene  the  artist  has  striven  so 
well  to  depict. 

In  this  age  of  commercialism  It  is  startling,  a  little, 
to  find  a  great  business  organization  like  the  Poster 
Adv'ertising  Association  devoting  a  large  sum  of 
money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is  done 
by  all  the  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the 
unfortunate. 

The  Educational  Committee  of  the  Poster  Advertis- 
ing Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up,  early  in  the  new  year,  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  president's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 
Troy  (Ohio)  Daily  News. 


BILLBOARDS    AND     FILM. 


It  was  a  fine  thing  the  billposters  did  when  they 
cleared  space  for  beautiful  illustrations  of  the  story 
of  the  manger,  with  the  hint  that  the  school  teacher 
or  the  Sunday-school  teacher  could  tell  an  interesting 
story  about  it.  With  exceptions  that  we  fondly  hope 
are  few,  grown-ups  are  commonly  familiar  with  this 
story  and  they  may  forget  at  times  that  children 
have  to  hear  it  for  the  first  time  on  some  occasion. 
The  Bible  has  done  so  much  for  literature,  particu- 
larly for  the  drama,  that  one  must  regret  the  present- 
day  neglect  of  its  treasures  as  a  story  book.  It  has 
not  been  long  since  Christmas  without  a  manger 
and  carols  would  have  been  a  rarity  in  any  church. 
Christmas  observance  has  been  throwing  off  more 
and  more  of  its  religious  character.  In  exchange 
there  has  been  a  praiseworthy  development  of  the 
all-human  aspects  of  the  day  and  many  people  are 
learning  for  the  first  time  the  joys  of  giving.  But 
the  churches  are  neglecting  one  of  their  best  oppor- 
tunities to  present  Christian  truth  in  its  most  charm- 
ing aspect  when  they  fail  to  give  the  tots  of  the 
Simday  school  the  milk  of  doctrine  in  visual  form. 
And  where  are  there  prettier  stories  to  be  found 
than  in  the  Gospels? 
Knoxville  (Tenn.)  Sentinel. 


BILLPOSTERS    AID    MORALS. 


Put     Up    Picture    of    Nativity    and    Will     Follow     It    With 
Others. 


"They  are  'the  contribution  of  the  billposters  to 
efforts  to  influence  the  children  of  the  land  for 
their  moral   good." 

That  is  the  way  in  which  George  W.  Rife  of  the 
Baltimore  Billposting  Company  answered  yesterday 
a  question  as  to  who  was  responsible  for  the 
beautiful  posters  depicting  the  birth  of  Christ  which 
have  been  seen  on  the  billboards  throughout  the 
city.  Further  explaining  the  purpose  of  the  posters, 
Mr.  Rife  said:  "They  are  the  first  of  a  series. 
This  picture  representing  the  ,\ativity  went  up  in 
every  city  in  the  land  in  which  there  is  a  billposter 
at  the  opening  of  the  holiday  season.  In  a  month 
or  so  the  next  picture  will  be  placed  on  the  boards. 
It  will  represent  incidents  in  the  life  of  General 
Grant.  It  will  show  him  as  a  boy  splitting  rails 
and    driving    horses   behind    the    plow,    as    the    com- 


{'jo) 


EDUCATIONAL     POSTERS 


mander  of  the  Federal  armies  and  then  as  Presi- 
dent of  the  United  States.  Other  pictures  will  fol- 
low. Each  will  stay  on  the  boards  about  a  month. 
The   series   will   continue   indefinitely. 

"The  picture  of  the  Nativity  has  attracted  much 
attention  and  we  have  received  many  letters  from 
clergymen  commending  it.  One  church  had  a  bill- 
board placed  on  its  lawn  especially  to  put  this 
poster  on  it.  We  have  given  copies  of  it  to  10 
churches  in  Baltimore  which  asked  for  It.  Fifty 
were  allotted  to  this  city.  Of  these,  40  have  been 
put  on  the  billboards. 

"The  decision  to  display  the  posters  was  reached 
by  the  National  Poster  Advertising  Association  at 
its  last  annual  convention.  That  organization  pays 
tor  the  picture  and  the  billposters  give  the  space." 
Baltimore    (Md.)   Sun. 

NEW    PICTURES    FOR    BILLBOARDS. 


Sacred    Scene    on    Local    Walls    Excites    Curiosity. 


A  good  deal  of  curiosity  has  been  aroused  by 
the  appearance  on  the  billboards  of  the  city  of  a 
large  colored  poster  showing  a  sacred  scene.  This 
one  represents  a  view-  of  the  manger  at  Bethlehem, 
the  wise  men  and  the  birth  of  Christ.  There  has 
been  much  wonder  as  to  the  purpose  of  this  poster, 
among  others  .^dvprtising  soap  and  cosmetics,  Irish 
cleanser  and  vaudeville  performances.  The  expla- 
nation is  that  it  has  been  placed  before  the  public 
for  the  good  it  will  do.  It  was  the  Christmas 
offering  of  the  NationTl  Poster  Advertising  Associa- 
tion, which  at  its  annual  meeting  last  summer  ap- 
propriated $2.5.000  for  such  work.  These  posters, 
twenty  feet  by  nine  in  size,  have  been  put  up  in 
every  town  in  the  country  above  3,000  in  popula- 
tion. The  idea  was  to  show  some  regard  for  the 
moral  and  religious  sentiment  of  every  community. 
Fremont    (Neb.)    Tribune. 


PICTURE  OF  CHRIST  ADORNS  BILLBOARDS. 

Appearance  of  lithographs  bearing  the  picture  of 
Christ  on  billboards  in  Waukegan  and  along  the 
railway  lines  in  Lake  County  brought  to  light  yes- 
terday a  novel  religious  educational  campaign  by  the 
International  Billposters'  Union. 

The  campaign  was  planned  at  the  annual  conven- 
tion of  the  billposters'  union  in  Atlantic  City  last 
summer  to  encourage,  through  the  medium  of  the 
billboards,  interest  in  the  teachings  of  the  Savior. 
A  fund  of  $25,000  was  set  aside  for  this  purpose. 

In  each  city  "covered"  by  the  members  of  the 
billposters'  union  the  Christ  pictures  have  appeared. 
Under  each  one  is  written,  "Ask  your  Sunday-school 
teacher  to   tell   you   the   story." 

Members  of  the  International  Sunday  School  Asso- 
ciation  have    approved   the   campaign. 
Waukegan   (111.)    Gazette. 


POSTER   HAS   MESSAGE  OF  CHRISTMAS  CHEER. 

Beautiful     Pictures   of  "The    Nativity"    Are    Placed    In 
Furthering    Uplift    Movement. 


Although  hundreds  of  Terre  Haute  residents  are 
admiring  the  great  poster  masterpieces,  nine  feet 
high  and  twenty-one  feet  long,  recently  placed  on  the 
billboards,  depicting  the  birth  of  Christ,  they  do  not 
realize  the  magnitude  of  the  uplift  movement  started 
by  the  poster  advertising  interests  of  this  country. 
Throughout  the  country  and  in  every  city  of  any  im- 
portance and  size  similar  posters  have  been  placed 
on  the  billboards. 

In  Terre  Haute  J.  M.  Dishon,  city  billposter,  has 
placed  the  large  and  beautiful  pictures  in  the  fol- 
lowing locations:  Opposite  the  Filbeck  Hotel,  oppo- 
site the  Star  Building,  opposite  the  First  Methodist 
Church  on  South  Seventh  street;  Varieties  billboard 
on  South  Eighth  street;  on  Sixth  street,  between  the 
Big  Four  and  Vandalia  railroads;  Seventeenth  street 


and  Wabash  avenue;   Sixth  street  and  Big  Four  drug 
store,  and   Eleventh  and  Ash  streets. 

The  advertising  interests  of  the  country  desire  to 
inaugurate  an  uplift  movement  for  the  good  of 
humanity,  and  as  a  result  of  this  desire  have  dis- 
played on  the  poster  boards  the  beautiful  posters. 
The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors,  and  the  cost  of  the 
space  which  they  occupy  is  donated  by  the  members 
of  the  Poster  Advertising  Association,  which  has  the 
uplift  movement    in   hand. 

At  this  season  of  the  year,  above  all  others,  no 
more  inspiring  subject  can  be  placed  before  the  people 
than  "The  Nativity."  It  is  the  first  step  in  this 
important  movement  and  the  Association  feels  that 
the  old,  old  Christmas  story  will  be  brought  home  to 
the  people  this  Christmas  season  with  a  new  force, 
while,  in  addition,  even  those  who  do  not  attend 
divine  services  will  be  reached  with  this  wonderful 
picture. 
Terre  Haute  (Ind.)    Star. 


"THE    NATIVITY." 


During  the  past  week  there  have  been  placed 
upon  the  billboards  at  Eighth  and  Main  streets, 
and  at  Eleventh  and  Main  streets,  great  poster 
masterpieces,  it  feet  high  and  21  feet  long,  depict- 
ing the  birth  of  Christ.  There  is  no  advertising 
of  any  description  connected  with  this  beautiful 
picture.  The  entire  cost  of  these  wonderful  posters, 
which  are  produced  in  12  colors,  and  the  cost  of 
the  space  which  they  occupy,  is  freely  donated  by 
the  members  of  the  Poster  Advertising  Association. 

The  poster  advertising  interests  of  America  de- 
sired to  inaugurate  an  "uplift  movement  for  the 
good  of  humanity,"  utilizing  the  immense  pictorial 
appeal  of  posters  in  a  way  which  will  make  men 
better  by  turning  their  minds  to  noble  and  inspir- 
ing thoughts. 

As  a  result  of  the  desire  these  masterpieces  are 
displayed  this  month  on  poster  boards  in  practi- 
cally every  city  and  town  of  importance  in  America. 

The  Young  Women's  Christian  Association  is 
thoroughly  in  accord  with  this  important  movement 
for  the  spiritual  uplift  of  humanity,  and  the  Little 
Rock  .Advertising  &  Posting  Company  is  to  be  con- 
gratulated on  their  effort  to  bring  home  to  the 
people  this  Christmas  season  with  new  force  this 
"old,  but  ever  new,  story." 
■.    W.    C.    A.    News,    Little   Rock.    Ark. 


CHRISTMAS   BILLBOARD. 


Beautiful     Bible     Scene     Sliown     on     the     Payton     Service 
Billboards. 


The  Payton  service  billboard  at  the  northeast 
corner  of  the  square  carries  a  beautiful  Christmas 
picture  of  the  adoration  of  the  Christ  by  the  wise 
men.  This  is  posted  by  :\lr.  Payton  out  of  defer- 
ence to  the  season  and  without  remuneration  from 
any  source.  The  billboard  association  of  the  cou- 
try  has  arranged  for  these  pictures  to  be  on  the 
billboards  of  many  cities,  which  is  a  thoughtful  act 
for  the  Christmas  season. 
Centreville   (Iowa)    lowe^ian. 


POSTER  PICTURE  OF  "THE  BIRTH  OF  CHRIST." 


The  message  of  peace  on  earth,  good-will  to  men 
is  bein.g  proclaimed  in  and  throughout  the  country 
by  a  poster  depicting  "The  Birth  of  Christ."  It  is  a 
lithograph  in  twelve  colors,  and  is  declared  to  be  the 
finest  example  of  that  art  ever  seen  in  America  or 
elsewhere.  The  design  is  a  composite  of  five  of  the 
most  famous  pictures  of  the  birth  of  Christ,  by  the 
greatest  painters  of  their  day  and  generation.  This 
picture  is  set  forth  for  the  young  people  of  the 
country,  and  it  bears  the  inscription,  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  together 
with   the   text   from  the   second   chapter  of  St.  Mat- 


(91) 


EDUCATIONAL     POSTERS 


thew,  which  describes  the  scene  the  artist  has  striven 
so  well  to  depict. 

This  poster  was  designed  and  made  for  the  Poster 
Advertising  Association  at  a  cost  of  more  than  $20,- 
000,  exclusive  of  the  posting,  which  is  done  by  all 
the  members  free  of  any  charge.  It  is  the  first  of 
a  series  of  posters  intended  to  stimulate  the  young 
men  and  women  of  the  country,  and  to  cheer  the  old, 
as  well  as  to  carry  a  message  of  hope  and  comfort 
to  the  unhappy  and  the  unfortunate.  The  Educa- 
tional Committee  of  the  Association  has  evolved  this 
Christmas  poster,  which  is  attracting  so  much  atten- 
tion on  all  poster  plants  throughout  the  country, 
and  will  follow  this  up,  early  in  the  new  year,  with 
another  poster  depicting  the  life  of  General  Grant, 
tracing  his  rise  from  lowly  circumstances  to  the 
president's  chair,  as  a  stimulant  to  the  youth  of  the 
country  to  "go  and  do  likewise." 
Paterson   (X.   J.)   Daily  Call. 


ADVERTISING     CHRISTIANITY. 


A  novel  method  of  promoting  the  work  of  Chris- 
tion  uplift  has  been  introduced  in  Terre  Haute  by 
means  of  large  poster  reproductions  of  the  noted 
painting,  "The  Nativity."  The  posters  appear  on 
billboards  at  the  Varieties,  the  First  Methodist 
Church,  Seventh  and  Popular  streets,  Sixth  street 
and  Big  Four  Railroad,  Seventeenth  street  and 
Wabash  avenue  and  other  places. 
Terre  Haute  (Ind.)  Herald. 

"THOSE  BEAUTIFUL   PICTURES." 


Lesson  for  Sunday   Morning    at   St.   Paul's. 


"The  Conquest  of  the  Child"  will  be  the  theme  for 
Sunday  morning  at  St.  Paul's  Lutheran  Church  on 
William  street,  opposite  the  Gazette  and  Bulletin 
Building.  Likely  more  people  are  thinking  of  the 
birthday  of  Jesus  this  year  than  ever  before,  and 
one  of  the  contributing  causes  is  the  very  beautiful 
picture  of  "The  Nativity,"  which  has  this  week  ap- 
peared on  the  billboards.  This  act  of  the  billposting 
company  deserves  the  commendation  of  all  Christian 
people,  especially  in  view  of  the  spirit  of  it  dis- 
closed in  a  letter  to  the  ministers  of  the  city,  which 
says,  among  other  interesting  things,  "We  want  to 
contribute  our  mite  to  the  spiritual  uplift  of  human- 
ity." This  act  of  the  local  company  will  be  made 
the  subject  of  comment  in  the  morning  sermon. 
Wllliamsport    (Pa.)    Gazette   and   Bulletin. 

CHRISTMAS    PICTURES    ON     THE    BILLBOARDS. 


A  poster  reproduction  of  "The  Birth  of  the  Christ" 
has  been  placed  on  the  poster  boards  of  J.  M.  Dishon. 
Dishon  is  carrying  out  the  plan  that  billposters  are 
carrying  out  in  other  cities.  The  poster  masterpiece 
is  nine  feet  high  and  twenty-one  feet  long.  The 
picture  has  been  attracting  much  attention. 
Terre  Haute  (Ind.)   Post. 


CHRISTMAS    POSTERS. 


Two    Handsome   Sheets    Are    Placed   on    Local    Billboards. 


Two  beautifully  lithographed  Christmas  posters  of 
the  size  known  to  the  billposting  trade  as  24  sheets, 
being  the  full  height  of  a  billboard  and  nearly  twice 
as  long  as  high,  were  i)laced  in  prominent  positions 
by  A.  F.  Mayer  yesterday.  One  is  on  First  street, 
opposite  the  Commercial  Hotel,  the  other  on  Main 
street,  between  Sixth  and  Seventh  streets. 

These  posters  are  Mr.  Mayor's  Christmas  gift  to 
the  city,  having  been  purchased  by  him  through  the 
Billposters'  Association.  They  contain  no  advertis- 
ing whatever,  the  only  printing  being  a  scriptural 
title  and  the  admonition  to  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story." 

The  picture,  which  Is  in  twelve  colors,  represents 
the  visit  of  the  three  wise  men  from  the  Kast  to  the 


Infant  Christ,  at  the  exact  instant  described  in  Mat- 
thew 2:11,  as  follows:  "And  when  they  were  come 
Into  the  house,  they  saw  the  young  Child  with  Mary, 
His  mother,   and   fell  down   and   worshiped   Him." 

Many  expressions  of  delight  were  heard  from  differ- 
ent citizens  who  saw  the  posters,  as  no  such  works 
of  art  were  ever  before  placed  on  the  local  billboards. 
Even  the  most  chronic  billboard  hater  could  find  no 
fault  with  these  pictures. 
Watertown    (Wis.)    Daily    Times. 


BIRTH   OF  CHRIST   PICTURE. 


A  picture  portraying  the  birth  of  Christ  has  been 
placed  on  the  billboard  just  north  of  the  Langford 
Furniture  store,  an  idea  which  is  being  carried  out 
under  the  supervision  of  the  National  Billposters' 
Association.  Elbert  Payton  has  charge  of  the  work 
here.  The  association  has  joined  the  human  uplift 
association  and  will  hill  the  nation  with  posters. 
Following  the  birth  of  Christ,  other  educational 
pictures  will  be  placed  on  the  billboards.  The 
movement  by  the  association  is  commendable  and 
is  receiving  words  of  praise  locally  from   all  direc- 

tlOUB. 

Centreville    (Iowa)    Citizen. 


THE    WISE    MEN. 


The  putting  upon  a  billboard  a  picture  of  the 
"Wise  Men'  bringing  their  gifts  to  Jesus  was  In 
Itself  a  gift  that  held  its  frankincense.  In  the 
rusli  of  the  holiday  season  the  true  meaning  of 
Christmas  is  often  forgotten,  and  it  was  a  beautiful 
thought  to  place  in  the  very  heart  of  the  city's 
trading  a   picture  of  the   Christ  child. 

Very  lovely  are  the  legends  that  cluster  about 
Santa  Claus,  but  we  need  to  remember  that  all  of 
the  beauty  that  there  Is  in  this  personality  had  its 
birth  in  Jesus,  and  so  this  picture  upon  a  city  bill- 
board has  spoken  to  a  thousand  hearts  the  Christ- 
mas messages  that  the  birth  of  Jesus  In  the  hearts 
of  men  has  brought  to  the  world  its  richest  gifts, 
and  that  the  wise  men  of  all  time  are  those  who, 
following  the  star  of  faith,  find  In  Jesus  the  world's 
greatest  servant  the  world  has  known. 
Laconia    (N.   H.)   News  and  Critic. 


SPREAD    CHRISTMAS    SPIRIT    BY    POSTERS. 


Large    Lithographs    on    City    Billboards    Depict    "Tho 
Nativity" — Campaign    of    Education. 


Large  lithographs  In  a  variety  of  colors,  depleting 
the  nativity,  have  been  placed  on  billboards  by  the 
Wllliamsport  Poster  Advertising  Company.  These 
pictures,  showing  the  birth  of  Christ  and  the  visit 
of  the  magi,  have  been  placed  In  every  town  and 
city  In  this  country  and  Canada  where  the  population 
Is  over  three  thousand.  The  spread  of  the  Christmas 
spirit  by  posters  is  being  done  under  the  auspices 
of  the  National  Poster  Advertising  Association. 

This  remarkable  piece  of  lithographic  art  has  been 
painted  in  twelve  colors  by  Edward  Volkert.  Each 
poster  bears  the  legend:  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story."  In  a  panel  of  the 
frame  is  the  following  text  taken  from  the  Gospel 
according  to  St.  Matthew,  the  second  chapter:  "And 
when  they  were  come  into  the  house,  they  saw  the 
young  Child  with  Mary,  His  mother,  and  fell  down 
and  worshiped  Him." 

The  Christ  Child  Is  pictured  in  the  arms  of  Mary, 
and  In  the  dim  light  of  the  room  are  seen  the  wise 
men.  The  door  Is  ajar  and  in  the  distance  Is  seen 
the  bright  star  of  Bethlehem,  which  they  followed  In 
the  night  to  the  place  where  Christ  was  born. 

The  poster  will  be  followed  next  month  by  an 
excellent  lithograph  of  President  U.  S.  Grant,  which 
win  be  distributed  by  the  local  company  on  several 
of  the  billboards  in  the  city.  This  idea  of  the  Na- 
tional Association  Is  for  the  purpose  of  educating 
the  great  mass  of  children  of  the  country. 
WIIIIanisDort    (Pa.)    Sun. 


(.92) 


EDUCATIONAL     POSTERS 


PUT    UP   BEAUTIFUL   CHRISTMAS   STAND. 


Billposters'    Association   Brings   Message  of   Season   to   All 
Who   Pass. 


A  great  many  surprised  persons  paused  before  the 
billboard  on  Market  street,  near  Fourth,  yesterday 
to  gaze  upon  a  beautiful  lithograph  picture  of  the 
birth  of  Christ.  The  coloring  of  the  picture  Is  so 
extraordinary,  In  tone  and  in  blending,  that  It  is 
not  unlike  a  great  painting.  Inquiry  of  L.  J.  Fisk 
concerning  the  billboard  brought  forth  the  informa- 
tion that  the  picture  is  one  of  six  in  the  city  being 
put  up,  as  in  hundreds  of  other  cities  in  the  United 
States,  by  the  Educational  Committee  of  the  Poster 
Advertising  Association.  The  poster  was  designed 
and  made  for  the  Association  at  a  cost  of  $20,000. 

The  picture  shows  some  color  effects  that  are 
deeply  restful  and  harmonious.  The  freedom  from 
advertising  of  any  sort  made  it  the  more  conspicuous. 
Its  only  lettering  is  the  legend:  "Ask  your  Sunday- 
ichool  teacher  to  tell  you  the  story,"  together  with 
the  text  from  the  second  chapter  of  St.  Matthew, 
which  describes  the  scene. 

Mr.  Fisk  said  the  poster  is  the  first  of  a  series 
designed  by  the  Poster  Advertising  Association,  a 
national  organization  to  raise  the  standard  of  posters 
and  to  attempt  to  carry  through  this  medium  some 
worthy  message  or  thought  to  the  children.  The 
next  poster  will  depict  the  life  of  General  Grant, 
tracing  his  rise  from  lowly  circumstances  to  the 
president's  chair. 

The  six  posters  of  the  nativity  put  up  In  this  city 
are  to  be  seen  on  the  boards  at  Market  and  Fourth 
etreets,  Campbell  and  Edwin,  Grace  and  Walnut, 
Beeber  street  and  Erie  avenue,  Newberry,  and  South- 
ern avenue.  South  Side. 
Willlamsport    (Pa.)    Gazette   and   Bulletin. 


CHRISTMAS    POSTERS. 


On  the  billboards  in  various  sections  of  the  city 
will  be  seen  huge  posters  bearing  pictures  of  the 
adoration  of  the  wise  men  at  the  manger  at  Beth- 
lehem. In  small  lettering  beneath  them  is  the 
text  of  the  second  chapter  of  Matthew,  the  eleventh 
verse,  "And  they  came  into  the  house  and  saw  the 
young  child  with  Mary,  His  mother,  and  they  fell 
down  and  worshiped  Him."  Over  at  one  side,  in 
larger  lettering,  are  the  words,  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story."  These  posters 
are  being  put  up  all  over  the  country  by  the 
National  Billposters'  Association  as  a  donation  from 
them  to  the  success  of  Christmas. 
Taunton   (Mass.)   Daily  Gazette. 


NATIVITY  PICTURES  ON  ADVERTISING  BOARDS. 


National  Poster  Advertising  Association  Shows  Christmas 
Spirit. 


In  this  and  other  cities  and  towns  in  this  country 
and  Canada,  which  have  a  population  of  3,000  or 
more,  pictures  of  the  birth  of  Christ  and  the  adora- 
tion of  the  magi  will  be  placed  on  the  advertising 
boards  by  the  companies  engaged  in  outdoor  adver- 
tising, as  an  "uplift"  movement  for  the  good  of 
humanity. 

In  a  panel  of  the  frame  is  pictured  a  brass  plate, 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  is  based:  "And  when  they  saw  the  young 
Child  with  Mary,  His  mother,  they  fell  down  and 
worshiped  Him."  Each  poster  also  bears  the  legend: 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

The  lithograph  is  twenty-one  feet  long  and  nine 
feet  high,  executed  in  twelve  colors,  and  has  been 
pronounced  by  experts  the  finest  specimen  of  litho- 
graphic art  ever  produced  on  such  a  large  scale.  The 
poster  is  the  work  of  Edward  Volkert,  of  the  United 


States   Printing   &    Lithograph    Company    of   Cincin- 
nati, Ohio. 

The  entire  cost  of  these  wonderful  posters,  and  the 
cost  of  the  space  which  they  occupy  is  donated  freely 
by  the  members  of  the  Poster  Advertising  Association. 

Manager  Harry  Gerson  of  the  Titusville  Posting 
Company  yesterday  had  placed  one  of  these  hand- 
some posters  on  the  advertising  board  located  on 
Central  avenue,  just  west  of  Washington  street,  and 
some  time  to-day  will  have  one  placed  on  the  board 
erected  on  the  Union  Hall  Building,  facing  Spring 
street,  and  which  poster  will  form  an  appropriate 
background  for  the  community  Christmas  tree  to  be 
set  on  the  vacant  lot  adjoining. 
Titusville    (Pa.)  Herald. 


BIG    PICTURES   SHOWN. 


Large  posters,  reproductions  of  the  famous  paint- 
ing, "The  Nativity,"  in  the  Louvre,  Paris,  are  being 
shown  this  week  on  the  boards  of  the  Poster  Adver- 
tising Association  in  this  city,  the  posters  being 
located  at  Spokane  and  Alder,  Fifth  and  Alder,  First 
and  Poplar  and  on  North  Sixth,  between  Main  and 
Rose.  The  pictures  represent  the  nativity  of  Jesus, 
are  in  twelve  colors,  and  will  be  shown  for  thirty 
days,  in  connection  with  the  "uplift  movement  for 
the  good  of  humanity."  Next  month  the  picture  of 
General  U.  S.  Grant  will  be  shown.  There  are  five 
pictures  in  the  series. 
Walla    Walla   (Wash.)    Bulletin. 


PRETTY    PICTURE    INSPIRES   PASTOR. 


The  beautiful  pictures  of  "The  Nativity"  on  the 
Sterling  signboards  have  inspired  Rev.  Wm.  Collin, 
and  his  inspiration  brought  about  the  following  appro- 
priate verses: 

Our  Gift  for  the   King. 

To  the  cradle  of  Christ  came  the  kings  from  afar 
Led  by  the  light  of  a  beautiful  star, 
Offering  their  gifts  to  the  Baby  so  sweet. 
Bowing  in  lowliness  down  at  His  feet. 

Guided  are  we  by  light  from  above. 
Stars  of  His  purity,  power  and  love; 
Gladly  our  voices  His  praises  will  sing 
While  to  His  feet  our  offerings  we  bring. 

Not  costly  gifts  of  incense  and  gold. 

Such    as    were    brought    by    the    Wise    Men    of    old, 

Strength  of  our  youth  and  joys  of  our  time 

For  Thy  service  we  bring,  O  Master  divine. 

That  all  lands  may  learn  the  glorious  song 

That  was  sung  by  the  angels  when  Jesus  was  bom, 

And  all  children  of  earth,  anear  and  afar. 

May  rejoice  in  the  light  of  Bethlehem's  Star. 

— William  L.  Collin. 
Sterling  (III.)  Daily  Standard. 


CHRISTMAS   POSTER. 


Unusual  Gift  to  People  of  Nation — Pictures  Are  Furnished 
Free   and    No   Charge   Is   Made  for  Pasting    Them   Up. 


William  Murrell,  the  city  billposter,  has  just  placed 
on  some  of  his  billboards  in  the  city  some  of  the 
most  elaborate  lithographs  that  have  ever  been  pro- 
duced by  a  printing  firm.  This  represents  the  na- 
tivity and  was  designed  by  Edward  Volkert  of  Cin- 
cinnati, O.,  and  printed  in  eleven  colors  by  the  United 
States  Lithographing  Company  of  Cincinnati.  This 
picture  is  twenty  feet  long  and  nine  feet  high,  and 
critics  declare  that  it  is  the  most  wonderful  litho- 
graph ever  displayed.  The  National  Billposters'  Ad- 
vertising Association  is  carrying  on  a  campaign  for 
the  uplift  of  humanity  and  this  marks  the  first  step. 
There  is  absolutely  no  advertising  on  the  picture, 
just  the  Bible  verse  is  quoted.  This  Is  given  free 
to  the  world  as  a  Christmas  gift  and  the  Association 


(93) 


EDUCATIONAL     POSTERS 


is  having  this  placed  on  the  billboards  in  every  city 
in  the  United  States.  The  painter  gave  his  services; 
the  lithographing  company  donated  their  work;  the 
railroad  companies  charged  nothing  for  the  trans- 
portation, and  the  billposters  contributed  their  time. 
Mr.  Murrell  has  placed  three  in  the  city,  one  on  the 
corner  of  Park  and  Front  streets,  one  on  the  corner 
of  State  and  Union,  and  the  third  on  East  Front 
street,  near  Jos.  Trombly's  store.  All  the  billposters 
in  the  country  are  also  aiding  in  a  general  cleanup 
of  all  unsightly  boards  and  Jlr.  Murrell  is  replacing 
all  his  boards  with  new  steel  ones,  and  when  com- 
pleted will  have  nine  hundred  running  feet  of  these 
steel  boards  ten  feet  high. 
Traverse  CiUv    (Mich.)    Record-Eagle. 


SHOWS    A    COMMENDABLE    SPIRIT. 

Business  organizations  as  well  as  those  of  a  social, 
fraternal  or  religious  character  are  becoming,  it 
seems,  more  and  more  impressed  with  the  fact  that 
they  should  contribute  to  the  general  uplift 
movement. 

Witness,  for  instance,  the  action  of  the  National 
Association  of  Billposters,  which,  at  enormous  ex- 
pense, has  i)osted  in  many  cities  huge  "stands"  of 
beautifully  executed  lithographs  of  the  scene  of  the 
nativity,  bearing  this  message  to  the  children:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
There  is  also  a  text,  "And  when  they  were  come  into 
the  house,  they  saw  the  young  Child  with  Mary,  His 
mother,  and  fell  down  and  worshiped  Him." 

A  half-dozen  "stands"  of  this  scene  have  been 
posted  in  Williamsport,  exciting  commendation  for 
the  splendid  spirit  which  inspired  the  idea. 

It  certainly  is  an  effective  way  of  impressing  upon 
all  the  origin  and  significance  of  Christmas. 
Williamsport    (Pa.)    Gazette   and   Bulletin. 


COMMEND     BILLPOSTERS'     WORK     OF     CHRIST 
CHILD. 


Unusual     Resolutions    Passed    at    Christmas    Exercises    in 
Local    Cliurcti — Expression    of    Public    Tltanks — Pres- 
byterian  Church   on   Record   in    Resolutions   Passed 
Christmas   Eve  on   Sublime   Posters — Post- 
ers Attract  Unusual  A.ttention  Here. 


The  Pi'osbyterian  Sunday  school  and  the  Christ- 
mas entertainment  committee  took  an  unusual  action 
at  the  Christmas  Eve  entertainment  in  the  church. 
At  the  close  of  the  excellent  entertainment,  which  was 
attended  by  the  largest  assemblage  that  has  wit- 
nessed a  Christmas  entertainment  in  the  church  tor 
a  number  of  years,  Superintendent  E.  Le  Roy  Gait 
made  a  brief  address,  calling  the  attention  of  all  to 
the  beautiful  Christmas  posters  put  on  the  local 
hillboards  by  the  billposters'  association  of  America. 

A  Gift  of  Good  Will. 

Mr.  Gait  said  that  the  billposters'  association  ap- 
propriated $2.i,000  for  purpose  of  conducting  a  bill- 
board education  for  the  benefit  of  humanity,  and 
these  posters,  the  most  beautiful  he  had  ever  seen, 
were  the  result.  They  represent  the  Christ  child 
in  the  stable  at  Bethlehem,  held  in  the  arms  of  the 
Virgin  Mary  and  worshipped  by  the  shepherds  and 
the  wise  men.  No  advertising  is  written  or  sug- 
gested on  the  posters,  but  they  bear  a  Scrii)tnre  text 
from  Matthew  and  the  words:  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story." 

Church    Expresses   Thanks. 

"I  do  not  know  whether  any  other  church  or  Sun- 
day school  anywhere  intends  to  take  any  action  in 
regard  to  this  splendid  act  of  the  Foster  Advertising 
Association,"  said  Mr.  Gait,  "but  I  do  not  think 
this  Sunday  school  and  church,  represented  here 
to-night,  ought  to  let  an  act  performed  in  such  a 
spirit  as  that  pass  by  without  a  formal  recognition 
and  expression  of  thanks  for  the  remarkable  liber- 
ality and  beautiful  Christmas  spirit  on  the  i)urt  of  a 


great  business  organization,  and  I  move  that  suitable 
resolutions  be  written  and  presented  to  Mr.  George 
Olmstead,  the  local  representative  of  the  billposters, 
and  forwarded  by  him  to  the  proper  officials  of  the 
association." 

Tells   Story  to    Millions. 

Rev.  F.  W.  Barr,  in  seconding  the  motion,  said  he 
had  received  a  letter  from  the  association  explaining 
the  posters  and  that  it  would  be  impossible  to  meas- 
ure the  effect  of  such  a  splendid  act.  Thousands  of 
people  never  hear  the  story  of  the  Christ  child  in 
any  church,  and  undoubtedly  these  posters  will  result 
in  thousands  of  children  being  told  the  most  beauti- 
ful story  in  the  world  for  the  first  time.  The  posters 
are  now  standing  in  every  city  in  America  where  the 
association  owns  billboards,  and  are  telling  the  story 
to  a  hundred  million  people. 

The  motion  was  then  put  and  carried  unanimously. 

Attract  Much  Attention  Here. 
The  posters  have  attracted  widespread  attention 
in  Sterling.  One  of  them  is  on  the  board  opposite 
the  Gazette  office,  and  groups  of  people  have  been 
noticed  to  wade  through  the  snow  into  the  vacant 
lot  to  get  a  nearer  view  of  this  masterpiece  of  print- 
ing. Other  posters  are  on  the  Locust  street  boards 
and  the  East  Third  street  boards. 
Sterling  (III.)   Evening  Gazette. 


THE     NEW     BILLBOARDS. 


Notably   Exemplify  a   Better  Style  of  Artistry. 


To  the  Editor  of  The  New  York  Times: 

A  vote  of  thanks  should  be  extended  to  the  Van 
Beuren  and  New  York  Bill  Posting  Company  for  the 
admirable  scheme  inaugurated  by  the  Christmas 
poster  of  "The  Nativity."  My  neighborhood  is  one  of 
the  fortunate  200  that  is  allowed  a  little  relief  from 
the  usual  horrors  of  billboard  displays,  comparable 
only  to  a  nightmare  of  the  night  before  the  morning 
after,  or  a  cubist  catastrophe. 

Besides  the  beautiful  pictures  of  "The  Nativity," 
the  boards  show  bills  carefully  designed  and  so 
spaced  that  a  wide  border  of  white  surrounds  each 
one.  The  effect  is  inevitable — each  one  draws  atten- 
tion to  itself  because  of  its  refreshing  isolation,  like 
a  fine  painting  in  a  broad  wall  space,  or  a  young 
woman  who  defies  fashion  and  stands  erect.  The 
bills  therefore  fulfill  and  do  not  defeat  their  purpose, 
in  striking  contrast  to  the  multiple  electric  signs 
around  Times  square. 

Let  us  hope  that  the  advertisers,  as  well  as  the 
public  and  the  children,  will  be  educated  by  this  no- 
table example  of  the  possibilities  of  advertisements 
that  attract  instead  of  repelling  the  desired  attention 
of  the  passersby.  E.  A.  P. 

New  York,  Dec.  27,  1913. 
New   York    (N.   Y.)   Times. 


MESSAGE    OF    GOOD    WILL    FROM    BILL- 
POSTERS' ASSOCIATION. 


Editor  of  Register-Leader.  Marietta,  Ohio. 

Dear  Sir: — The  message  of  peace  on  earth,  good- 
will to  men  is  being  proclaimed  in  and  throughout 
the  country  by  a  poster  depicting  the  birth  of  Christ. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and  is 
declared  to  be  the  finest  example  of  that  art  that  has 
ever  been  seen  in  America  or  elsewhere.  The  design 
is  a  comi)osite  of  five  of  the  most  famous  pictures  of 
the  birth  of  Christ,  by  the  greatest  painters  of  their 
day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of  the 
country,  and  it  bears  the  legend:  "Ask  your  Sunday 
school  teacher  to  tell  you  the  story,"  together  with 
the  text  from  the  second  chapter  of  St.  Matthew, 
which  describes  the  scene  the  artist  has  striven  so 
well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  lit- 
tle,  to   find    a   great    business   organization    like   the 


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EDUCATIONAL     POSTERS 


Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more  than 
$20,000,  exclusive  of  the  posting,  which  is  done  by 
all  the  members  free  of  any  charge. 

In  the  first  of  a  series  of  posters  intended  to  stimu- 
late the  young  men  and  women  of  this  country,  and 
to  cheer  the  old,  as  well  as  to  carry  a  message  of 
hope  and  comfort  to  the  unhappy  and  unfortunate. 

The  educational  committee  of  the  Poster  Advertis- 
ing Association  has  evolved  this  Christmas  poster 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up  early  in  the  New  Year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
''go  and  do  likewise." 

Respectfully, 
Marietta  Poster  Advertising  Co., 
P.  S.  Hagan,  Prop. 

Locations:     Union   depot,  corner  Fifth  and  Green 
streets;  corner  Second  and  Marion  streets. 
Marietta  (Ohio)   Leader. 


BILLBOARDS    AND    BIBLE    STUDY. 


You  may  have  noticed  upon  the  city  billboards  a 
conspicuous  and  highly  colored  lithograph,  the  size 
of  a  circus  poster,  depicting  the  scene  of  the  visit 
of  the  wise  men,  the  emissaries  of  Herod,  to  the 
infant  Jesus,  in  Bethlehem,  of  Judea.  The  moment 
selected  for  portraiture  is  that  at  which,  in  suppli- 
ant attitude,  the  visitors  present  their  gifts,  "gold 
and  frankincense  and  myrrh."  In  the  center  of  the 
picture  is  the  Virgin  Mother,  holding  well  forward 
the  radiant  infant,  while  all  about  are  attendants  in 
adoration.  The  humble  cot  is  sufficiently  in  view  to 
suggest  the  scene  of  the  nativity. 

The  picture  presented  is  an  amplification  of  the 
Bible  text  found  in  Matthew  II,  11th  verse:  "And 
when  they  were  come  into  the  house,  they  saw  the 
young  Child  with  Mary,  his  mother,  and  fell  down, 
and  worshiped  Him:  and  when  they  had  opened  their 
treasures,  they  presented  unto  Him  gifts:  gold,  and 
frankincense,  and  myrrh.'" 

We  are  not  advised  as  to  what  agency  is  instru- 
mental in  thus  placing  so  effectively  before  the  pub- 
lic this  profoundly  interesting  and  important  Bible 
message.  Its  authorship,  so  far  as  we  recall  from 
having  somewhat  hastily  glanced  at  it,  is  not  re- 
vealed by  the  publication.  But  no  matter  what  the 
agency  which  conceived  or  the  instrumentality  which 
carried  out  this  scheme  for  awakening  interest  in 
Bible  study,  the  same  were  admirably  thought  out 
and  effectively  executed.  The  subject  chosen,  the 
nativity  of  the  Savior,  is  timed  to  the  period  and 
the  story  portrayed  is  presented  at  the  psychological 
moment.  Intense  interest  in  a  careful  review  of 
Matthew  must  necessarily  follow  contemplation  of 
the  artist's  faithful  portraiture  of  the  sacred  scene. 

In  Matthew's  first  chapter,  he  says,  after  recording 
the  genealogy  in  detail,  generation  by  generation,  in 
verse  17:  "So  all  the  generations  from  Abraham  to 
David  are  fourteen  generations;  and  from  David 
until  the  carrying  away  into  Babylon  are  fourteen 
generations;  and  from  the  carrying  away  into  Baby- 
lon unto  Christ  are  fourteen  generations." 

The  next  records  the  espousal  of  Joseph  and  Mary, 
making  note  of  the  divine  admonition  to  the  former 
to  bear  with  the  Virgin  in  her  Immaculate  Concep- 
tion. Then  follows  the  nativity,  the  visit  of  the 
chief  priests  and  scribes,  as  portrayed,  the  desertion 
of  Herod  by  these,  and  then  the  departure  of  the 
Holy  Family  "down  into  Egypt,"  to  await  the  pass- 
ing of  the  enraged  pagan  king.  With  the  close  of 
the  second  chapter,  Christ,  with  his  parents,  has 
returned  from  Egypt,  taking  up  their  abode  in 
Galilee  within  the  city  of  Nazareth. 

In  chapter  III  Matthew  takes  the  narrative  for- 
ward during  the  life,  preaching  and  baptism  of  John 


the  Baptist,  who  "in  those  days"  was  "preaching  in 
the  wilderness  of  Judea,"  in  fulfillment  of  the  proph- 
esy of  E.saias.  It  was  a  time  of  great  religious 
awakening,  and  all  Jerusalem  and  Judea  "went  out 
to  him."  In  those  days  Pharisees  and  Sadducees, 
unregenerate  elements  of  society,  like  unto  modern 
reactionary  politicians,  were  abroad  in  the  land,  and 
for  the  purpose  of  saving  their  unworthy  selves  from 
the  wrath  to  come,  sought  asylum  under  the  shelter 
of  a  hypocritical  pretense  of  contrition.  They,  also, 
came  to  be  baptized,  as  the  reactionaries  have  sought 
alliance  with  Progressives,  demagogically,  but  were 
rebuked  by  John,  in  the  following  language,  as  ap- 
propriate now  as  then:  "O  generation  of  vipers,  who 
hath  warned  you  to  flee  from  the  wrath  to  come? 
Bring   forth,   therefore,  fruits  meet   for  repentance." 

Then  follows  John's  proclamation  of  his  unworthi- 
ness,  expressed  in  the  author's  words:  "I  indeed 
baptize  you  with  water  unto  repentance;  but  He 
that  Cometh  after  me  is  mightier  than  I,  whose 
shoes  I  am  not  worthy  to  bear;  He  shall  baptize  you 
with  the  Holy  Ghost,  and  with  fire,  *  *  *  Then 
Cometh  Jesus  from  Galilee  to  Jordan  unto  John,  to 
be  baptized  of  him.  But  John  forbade  Him,  saying, 
I  have  need  to  be  baptized  of  Thee,  and  comest  'Thou 
to  me?  And  Jesus  answering  said  unto  him:  Suffer 
it  to  be  so  now :  for  thus  it  becometh  us  to  fulfill  all 
righteousness.  Then  He  suffered  him."  And  straight- 
way 'descended  the  "Spirit  of  God,  like  a  dove,  and 
lighting  upon  Him;  and,  lo,  a  voice  from  heaven 
saying.  This  is  my  beloved  Son,  in  whom  I  am  well 
pleased." 

This  much  of  the  sacred  narrative  is  encompassed 
within  Matthew's  first  three  chapters.  Following 
these  are  the  story  of  the  temptation,  the  imprison- 
ment of  John,  the  migration  to  Capernium,  the 
preaching  and  miracle  working;  healing  the  sick, 
casting  out  devils  and  giving  sight  to  the  blind.  In 
chapter  V  the  Sermon  on  the  Mount  is  recorded, 
one  of  the  most  blessed  and  comforting  messages  of 
Christ  in   the   sacred   writings. 

The  plan  of  presenting  this  picture  of  the  Christ 
story  upon  a  billboard,  sandwiched  in  between  "Spe- 
cial Holiday  Rates,"  vaudeville  screams  in  brief  at- 
tire and  hair  tonic  that  will  make  a  billiard  ball 
look  like  a  baby  doll,  may  seem  mixing  the  sublime 
with  the  ridiculous,  but  it  is,  nevertheless,  publicity 
which  will  prove  effective.  The  message  is  the  thing, 
after  all,  and  any  vehicle  will  suffice  which  will 
deliver  it  most  directly  and  forcefully. 
Oakland   (Cal.)   Enquirer. 


POSTERS    OF    NATIVITY    TO    BE    DISPLAYED. 


Poster   Advertising    Association   to   Use    Billboards   for 
Pictures. 


Christmas  will  be  brought  more  forcibly  to  our 
minds  and  the  spirit  of  the  gladsome  yuletide  will  be 
diffused  abroad  by  means  of  beautiful  eleven-color 
posters  to  be  displayed  on  six  billboards  in  promi- 
nent parts  of  Quincy  this  year. 

The  posters  are  the  largest  size  used  in  this  work 
and  are  what  is  technically  known  as  "twenty-four 
sheets."  All  expense  is  borne  by  the  Poster  Adver- 
tising Association  of  America  and  the  local  members. 
The  association  furnishes  the  posters  and  the  mem- 
bers pay  for  the  posting. 

Manager  W.  L.  Busby  of  the  Empire-Hippodrome  Is 
local  member  of  this  association  and  controls  the 
billboards  of  Quincy.  He  expects  to  receive  Quincy's 
share  of  the  lithographs  either  to-morrow  or  Thurs- 
day and  will  display  them  as  soon  as  they  are  re- 
ceived, leaving  them  up  until  Christmas. 

Beautifully  lithographed  in  eleven  colors  and  de- 
picting various  scenes  in  the  life  of  Christ,  the  posters 
are  works  of  art  and  by  the  exactness  of  the  work, 
cause  more  than  a  cursory  glance.  The  work  is  cal- 
culated to  make  a  strong  impression  on  the  mind  and 
underneath  the  picture  runs  a  line  as  follows:  "Ask 
your  Sunday  school  teacher  to  tell  you  this  story." 

This  is  to  be  done  in  each  city  of  any  consequence 


(95) 


EDUCATIONAL     POSTERS 


In  the  country,  controlled  by  the  Poster  Advertising 
Association,  of  which  Charles  Kindt  of  Davenport  is 
president,  and  is  a  part  of  a  program  of  uplift  in  ad- 
vertising being  carried  out  by  this  progressive  asso- 
ciation. 

Whatever  the  motive  may  be,  the  plan  is  one  that 
should  meet  with  the  hearty  approval  of  everyone 
with  the  true  Christian  spirit  in  his  or  her  heart. 
The  pictures  will  add  to  the  attractiveness  of  the  sea- 
son, and  for  that  reason  the  plan  is  commendable 

An  old-country  scene  with  a  manger-cradle  in 
which  reposes  the  youthful  Son  of  Man  and  over 
which  bends  the  beautiful  and  holy  virgin  mother, 
Mary,  is  the  center-piece  of  the  lithograph,  and  this 
scene  is  flanked  by  the  anxious  Joseph,  the  three  wise 
men  who  are  pouring  their  gifts  of  precious  stones 
and  frankincense  at  the  feet  of  the  Savior.  The  col- 
ors are  done  in  oriental  richness  and  the  stable  Is 
made  to  appear  bright  by  the  artistry  of  the  painter. 
Quincy    (111.)    Dally  Journal. 


CHRISTMAS    PICTURES    POSTED. 


Pictures  portraying  the  birth  of  Christ  are  posted 
on  many  of  the  billboards  in  Springfield,  and  the 
work  has  been  in  charge  of  W.  J.  Horn,  owner  of 
the  local  posting  plant.  The  Poster  Advertising  Asso- 
ciation has  joined  the  human  uplift  movement  and 
will  bill  the  entire  United  States  with  posters.  Fol- 
lowing "The  Birth  of  Christ."  other  educational  pic- 
tures will  be  placed  on  the  boards. 
Sprlngfleld   (111.)   State  Register. 


MINISTERS  APPROVE   RELIGIOUS   POSTERS. 


Plan    Brought    Back    by    L.    N.    Scott    Would    Produce 
Much  Good. 


The  use  of  billboards  to  teach  religion,  inspire  the 
young,  direct  people  to  church  and  enforce  uplifting 
lessons,  as  outlined  by  L.  N.  Scott  on  his  return 
from  the  National  Convention  of  Billposters,  is  ap- 
proved generally  by  St.  Paul  preachers,  and  they  be- 
lieve much  good  can  be  accomplished  by  this  method. 

Show   Beauty  of  Life. 

Mr.  Scott  says  that  it  is  planned  to  co-operate 
with  the  churches  in  issuing  large,  colored  posters 
for  display  in  all  cities  to  teach  lessons  of  religion, 
morality  and  industry,  posters  depicting  the  life  of 
Christ  and  the  lives  of  famous  men  in  such  a  way 
as  to  emphasize  the  beauty  and  worth  of  upright 
living  and  the  possibilities  of  success  in  common  life. 

Would  Help  Young. 
Rev.  A.  C.  Stevens,  of  Trinity  M.  E.  Church,  said: 
"I  think  the  idea  a  good  one  if  properly  worked  out. 
They  would  help  young  people,  of  course,  and  would 
exert  a  good  influence  on  people  who  might  not 
give  much  attention  at  first,  but  who  would  be  Im- 
pressed by  seeing  them  frequently.  I  should  think 
the  plan  would  be  truly  educational." 

Better  Than  Tango    Dancers. 

Rev.  C.  F.  Blume,  First  German  Methodist  Church, 
said:  "Religious  pictvires  of  the  kind  indicated  would 
lead  the  mind  to  higher  and  better  things.  Not  only 
would  the  Sunday-school  idea  help  the  boy,  but  the 
pictures  representing  such  lives  as  the  life  of  Grant 
would  inspire  in  the  boy  the  sense  of  the  worth  of 
everyday  life,  appealing  to  his  personal  manliness  and 
selfhood.  It  goes  without  saying  that  the  nobler  the 
picture  on  which  the  eye  rests,  the  better  the 
influence." 

Direct   Mind   Toward    Best. 

Rev.  W.  J.  Robb,  Atlantic  Congregational  Church, 
said:  "I  think  the  plan  a  good  one.  It  certainly 
would  help  in  the  right  direction.  Of  course,  we  must 
recognize  that  religion  cannot  be  given  a  man  this 
way  any  more  than  education  can,  but  such  posters 
would  direct  the  mind  toward  such  things.  I  don't 
know  just  how  the  expenses  would  be  met  or  how 


great  they  would  be.  We  would  have  to  find  whether 
the  expenditure  was  justified  by  results.  The  plan, 
I  understand,  has  been  discussed  in  the  East,  but 
has  not  been  in  the  West.  If  an  organized  movement 
Is  arranged  in  this  direction,  it  unquestionably  will 
be  of  benefit." 
St.   Paul   (Minn.)   Dispatch. 


GREETINGS  ATTRACT  MUCH  ATTENTION  ON 
LOCAL  BOARDS. 


Billposter   Olmstead    Ornaments    Billboards    With      Hand- 
some Posters  of  the  Nativity, 


George  Olmstead  has  placed  four  large  posters,  nine 
feet  high  and  twenty-one  feet  long,  on  some  of  his 
billboards,  displaying  the  masterpiece,  "The  Nativity." 
These  posters  are  very  beautiful,  being  produced  In 
twelve  colors  and  are  causing  considerable  com- 
ment. The  posters  are  Christmas  greetings,  being 
posted  all  over  America  by  the  associated  billposters. 
Sterling   (III.)   Evening  Gazette. 

BIG    POSTERS    ARE    VERY    ATTRACTIVE. 


Much  interest  is  being  taken  here  in  the  two  big 
posters  which  are  on  local  billboards  showing  "The 
Birth  of  Christ."  Two  of  the  big  pictures,  w'hlch 
bear  no  printed  matter,  have  been  placed  on  the  most 
conspicuous  board  of  the  city. 

All  over  the  country  these  pictures  are  being  placed 
by  members  of  the  Poster  Advertising  Association. 

The  posters,  which  were  placed  today,  will  remain 
for  thirty  days.  They  will  be  replaced  by  posters 
showing  scenes  from  the  life  of  General  Grant. 

Manager  Olmstead,  of  the  Illinois  Billposting  Serv- 
ice, has  added  considerably  to  the  Christmas  spirit 
with  these  beautiful  pictures. 
Sterling  (111.)   Dally  Standard. 


"The  most  remarkable  and  perhaps  one  might 
fairly  say  the  most  significant  innovation  of  Amer- 
ica's 1913  Christmas  season  has  been  the  appearance 
of  Christmas  posters  on  the  billboards  of  all  Amer- 
ican cities  of  more  than  3,000  population  the  last 
two  weeks  before  Christmas.  Of  the  many  accumu- 
lating tokens  of  a  deeper  religious  sentiment  per- 
vading the  nation,  particularly  at  this  Christmas 
season,  surely  none  can  pronounce  a  more  positive 
assurance  of  optimism  than  this  voluntary  action  on 
the  part  of  a  commercial  organization  which  here- 
tofore has  been  regarded  as  indifferent  to  moral 
considerations.  It  might  almost  be  said  that  the 
advertising  billboards  with  this  impressive  picture 
blazoned  on  them  have  become  heralds  of  the  king- 
dom of  God." 

From   the  Calendar  of  the  First  Presbyterian  Church    of 
Wausau,  Wis. 


INFLUENCE   OF   GOOD    PICTURES. 


The  National  Poster  Advertising  Association  is  now 
distributing  big  posters  of  "The  Birth  of  Christ" 
and  scenes  from  the  life  of  General  (5rant,  to  be 
posted  in  every  city  in  the  country.  The  posters  will 
be  in  place  December  10  and  will  remain  up  for 
thirty  days,  when  a  new  subject  will  be  posted. 
The  movement  was  instituted  at  the  national  conven- 
tion of  the  association  in  Atlantic  City  during  July. 
One  of  the  speakers  at  the  convention  told  of  the  in- 
fluences which  certain  pictures  he  saw  when  a  boy 
had  exerted  upon  his  entire  life.  Practically  every 
member  of  the  association  recalled  similar  pictures. 
The  big  posters  to  be  posted  are  printed  in  twelve 
colors,  and  bear  no  advertisement.  The  picture  of 
the  birth  of  Christ  bears  no  reading  matter.  The 
scenes  from  the  life  of  General  Grant  bear  the  word, 
"What  one  boy  did."  The  idea  is  not  an  advertising 
scheme.  The  association  pays  for  the  posters,  and 
the  members  in  different  cities  post  them  free. 
Savannah   (111.)   Dally  Journal. 


(96) 


EDUCATIONAL     POSTERS 


ST.    PAUL    MINISTERS    WANT    BILLBOARD    AID. 


Approve     Advertising     Men's     Plan     to     Use     Posters     for 
Teaching    Religion — Expect   Good   to    Result. 


St.  Paul  clergymen  in  general  approve  the  use  of 
billboards  to  teach  religion,  inspire  the  young,  direct 
people  to  church  and  enforce  uplifting  lessons,  un- 
der the  plan  outlined  by  L.  N.  Scott  on  his  return 
from  the  nation  convention  of  billposters.  They 
believe  much  good  can  be  accomplished  by  this 
method. 

Mr.  Scott  says  it  is  planned  to  co-operate  with  the 
churches  in  issuing  large  colored  posters  for  display 
In  all  cities  to  teach  lessons  of  religion,  morality  and 
industry,  posters  depicting  the  life  of  Christ  and  the 
lives  of  famous  men  in  such  a  way  as  to  emphasize 
the  beauty  and  worth  of  upright  living  and  the 
possibilities  of  success  In  common  life. 

Some  of  the  ministers  commented  as  follows: 

The  Rev.  A.  C.  Stevens  of  Trinity  Methodist 
Episcopal  Church:  "I  think  the  idea  a  good  one, 
if  properly  worked  out.  Certainly  such  pictures 
would  be  far  more  inspiring  than  the  kind  we  so 
often  see  on  our  billboards." 

The  Rev.  C.  F.  Blume,  First  German  Methodist 
Church:  "Such  pictures  would  be  vastly  better  than 
those  we  see  of  tango  dancers,  which  are  a  disgrace 
and  a  shame  to  our  city." 

The  Rev.  W.  J.  Robb,  Atlantic  Congregational 
Church:  "I  think  the  plan  a  good  one.  The  plan, 
I  understand,  has  been  discussed  in  the  East,  but 
has  not  been  in  the  West.  If  an  organized  move- 
ment is  arranged  in  this  direction,  it  unquestionably 
will  be  of  benefit." 


BEAUTIFUL   SENTIMENT. 


A  billboard  an  inspiration  of  Christmas  spirit! 
Such  is  the  unusual  sight  which  greets  the  eyes  of 
pedestrians  on  Twenty-fourth  avenue  in  Gulfport. 
This  morning  George  P.  Kearse  and  his  assistants 
covered  all  of  the  advertisements  on  the  Twenty- 
fourth  avenue  billboard  with  white  paper,  and  in  the 
center  posted  a  beautiful  picture  of  the  birth  of 
Christ.  As  a  work  of  billboard  art  it  is  a  triumph. 
Beneath  it  is  the  story  of  the  first  Christmas  morn- 
ing and  in  the  foreground  is  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  about  it."  The 
same  picture  will  be  posted  on  billboards  in  all  of 
the  larger  cities  throughout  the  country  by  the  Na- 
tional Billposters  Association  and  the  local  bill- 
posters as  a  holiday  present  to  the  public.  It  is  a 
beautiful  picture  and  expresses  a  beautiful  senti- 
ment. Located  as  it  is  in  Gulfport,  next  to  one  of 
the  handsomest  houses  of  worship  in  the  south,  that 
is  doubly  true.  Both  the  Association  and  Mr.  Kearse 
deserve  commendation  for  such  an  appropriate  rec- 
ognition of  the  Christmas  spirit. 
Biloxl    (Miss.)    Daily   Herald. 


BILLBOARD    MEN   TAKE   UP    NEW    WELFARE 
IDEA. 


Display    Lithograph    Descriptive   of   the    Birth    of   Christ — 
Historical    Pictures   Coming. 


"Ask  your  Sunday  school  teacher  to  tell  you  the 
story"  are  the  only  words  appearing  upon  a  24-sheet 
poster  which  made  its  appearance  upon  a  number 
of  billboards  of  the  city  yesterday. 

It  is  a  new  phase  of  welfare  work. 

The  picture  above  the  phrase  is  that  of  the  Christ 
child  in  his  manger,  supported  by  the  Mother  Mary, 
before  him  on  the  right  the  wise  men  of  the  East, 
and  in  wondering  awe,  a  little  to  the  left,  the  shep- 
herds who  left  their  flocks  to  follow  the  star  that  led 
them  to  Bethlehem. 

The  lithograph  is  in  12  colors,  the  work  of  a  Cin- 
cinnati man,   and   during  the   month  will  appear  in 


every  city  and  village  of  more  than  3,000  Inhabitants 

In  the  United  States. 

At  Its  summer  convention  the  National  Billposters' 
Association  of  America  appointed  a  committee  on 
educational  and  uplift  work.  These  Christmas  post- 
ers are  the  first  efforts  in  that  line.  They  will  be 
followed  monthly  during  the  year  with  something  of 
a  similar  sort.  The  January  poster  will  depict  inci- 
dents in  the  life  of  General  Grant,  from  his  boyhood 
days  on  the  farm  to  his  occupancy  of  the  White 
House. 

The  uplift  movement  throughout  the  United  States 
represents  an  expenditure  of  $300,000  a  year. 
Columbus    (Ohio)    State   Journal. 


FOR   UPLIFT  OF   MANKIND. 


Beautiful   Posters  Adorning  the  Outer  Walls  Are   Donated 
for  the  Betterment  of  Public  Mind. 


Those  who  have  seen  the  beautiful  poster  master- 
piece, "The  Birth  of  Christ,"  in  public  places  about 
town  wonder  what  the  idea  is,  since  there  is  no  word 
of  advertising  on  them.  It  is  part  of  a  movement 
over  the  country  to  uplift  the  public  mind,  and  since 
the  pictures  were  posted  in  30,000  towns  in  the 
United  States,  there  cannot  help  but  be  a  far-reach- 
ing influence.  The  poster  is  nine  feet  high  and 
twenty-one  feet  wide  and  is  in  twelve  colors.  The 
posters  are  donated,  and  twelve  of  the  pictures  have 
been  put  up  in  St.  Joseph. 
St.    Joseph    (Mo.)    News-Press. 

CHRISTMAS    POSTERS   TO   GO    UP   ON 
BILLBOARDS. 


The  attention  of  the  Sioux  City  pastors  has  been 
called  to  the  "uplift  movement"  of  the  National 
Poster  Advertising  Association.  This  company  will 
place  upon  all  billboards  in  Sioux  City  territory, 
through  the  local  company,  a  poster  nine  feet  high 
and  twenty-one  feet  long,  depicting  the  birth  of  Christ. 
This  poster  is  entirely  free  from  advertising  matter 
in  every  respect  and  is  intended  purely  as  a  com- 
pliment to  the  Christmas  season. 

The  movement  in  Sioux  City  is  part  of  a  general 
movement  among  all  the  members  of  the  Poster 
Advertising  Association,  which  Include  members  in 
every  large  city  in  the  United  States.  The  expense 
of  these  posters  is  borne  by  the  association. 
Sioux  City  (Iowa)  Daily  Tribune. 


PICTURE    ON    BILLBOARD    EXPLAINED. 


Letters   Received    by    Reno   Pastors   as   to   Display. 


Local  clergymen  have  received  letters  from  the 
National  Bill  Posters'  Association  explaining  a  pic- 
ture which  has  been  on  display  across  a  fifteen-foot 
section  of  a  Virginia  street  billboard.  The  picture  Is 
one  depicting  the  birth  of  Christ  in  the  manger  and 
Its  presence  on  the  bill  board  without  explanation  or 
advertisement  of  any  kind  has  excited  considerable 
curiosity. 

The  national  billboards  organization  explains  that 
the  picture  is  displayed  for  the  good  it  may  do  and 
not  with  some  ulterior  motive  in  view.  It  is  the 
stated  purpose  of  the  association  to  display  full  size 
pictures  of  Lincoln  and  Washington  as  the  time  for 
their  birthday  anniversaries  approach. 
Reno   (Nev.)   Evening  Gazette. 


BITS  OF  BUFFALO  NEWS. 


The  "Peace  on  Earth,  Good  Will  to  Men"  poster 
that  has  been  extensively  placed  on  billboards  by 
the  Poster  Advertising  Association  is  helping  much 
toward  the  spread  of  the  Christmas  spirit.  Another 
will  be  posted  for  New  Year. 
Buffalo    (N.   Y.)    Times. 


(97) 


EDUCATIONAL     POSTERS 


LAUDS    RELIGIOUS    POSTERS. 


Rev.    W.    E.    J.    Gratz   Says    It    Suggests    New    and    Moral 
Way  of   Preaching   Gospel. 


Religious  billboard  posters  w€re  extolled  by  Rev. 
W.  E.  J.  Gratz  in  his  sermon  at  the  Central  Park 
Methodist  Episcopal  Church  yesterday  morning. 

"One  of  the  evidences  of  the  advancing  spirit  of 
Christmas  which  is  making  a  new  heaven  and  a  new 
earth  is  the  splendid  movement  inaugurated  by  the 
billposting  companies  in  utilizing  a  large  space  on 
their  boards  in  all  the  important  cities  and  towns  in 
the  country  to  display  a  magnificent  picture  of  "The 
Nativity."  It  is  unmarred  by  an  advertisement. 
I  "It  suggests  a  new  and  novel  way  of  preaching 
the  gospel  and  arresting  the  attention  of  men  and 
women  who  have  for  years  forgotten  that  sweet  story 
that  lies  back  of  all  our  Christmas  festivities.  Please 
iGod,  many  may  be  arrested  and  stirred  and  led  to 
iask  their  Sunday-school  teachers  to  tell  them  what 
this  picture  means." 
Bt.    Paul   (Minn.)    Pioneer  Press. 


POSTERS    ARE    DESIGNED    TO    UPLIFT 
HUMANITY. 


"The  Birth  of  Christ,"  a  large  poster  designed  and 
made  for  the  Poster  Advertising  Association,  of 
which  the  Binghamton  Company  is  a  member,  at  a 
cost,  it  is  said,  of  $20,000,  is  being  placed  on  bill- 
boards throughout  the  country  under  the  direction  of 
members  of  the  Association.  This  will  be  followed 
up  early  in  the  New  Yoar  by  another  poster  depict- 
ing the  life  of  General  Grant.  The  organization  an- 
nounces that  it  is  expending  large  sums  of  money  to 
uplift  humanity. 
Binghamton    (N.   T.)   Press. 


PRAISE  CHRISTMAS  POSTER. 


Dr.    Jenkins    Tells    Christians   to    Begin    to    Advertise. 


That  the  newspapers  and  billboards  offer  the  Chris- 
tian churches  vast  opportunities  to  increase  their 
audiences,  and  that  it  is  high  time  that  Christians 
awoke  to  the  powerful  influence  of  advertising,  was 
a  part  of  the  talk  given  by  Dr.  Paul  B.  Jenkins  on 
"A  New  and  Beautiful  Way  of  Telling  the  Christmas 
Story"  at  Immanuel  Presbyterian  Church,  Sunday 
night. 

He  praised  the  new  Christmas  posters  which  have 
been  put  up  about  Milwaukee  and  other  cities,  and 
at  the  conclusion  of  his  sermon  gave  all  in  attend- 
ance a  miniature  of  the  posters  used. 

In  speakin.g  of  the  poster,  he  said  that  the  picture 
is  the  best  and  simplest  kind  of  preaching,  that  it  is 
one  form  of  a  great  and  public  confession  of  faith 
In  Christ  and  of  humanity's  infinite  debt  to  Him,  and 
that  the  picture  also  shows  the  Christians  what 
great  good  might  be  accom|)lished  by  the  use  of  the 
modern  advertising  methods  in  spreading  the  Word 
of  God. 
Milwaukee    (Wis.)    Sentinel. 


THE  CHRISTMAS  POSTER. 


It  is  a  fine  idea  of  the  National  Poster  Advertis- 
ing Association  to  spread  on  all  the  billboards  a 
scene  from  the  Nativity.  Such  an  act  lifts  the  com- 
mercialism of  illustration  in  the  large  to  the  plane 
of  the  fine  arts,  and  there  is  a  fine  arts  in  billboards, 
as  well  as  in  other  phases  of  the  representative  arts, 
be  it  neglected  as  it  may  be. 

In  this  Christmas  poster,  how'ever.  with  its  legend, 
"Ask  Your  Sunday-school  Teacher  to  Tell  You  the 
Story,"  America  has  once  more  shown  that  it  can 
DO  what  the  supposedly  more  artistic  ought  to  do, 
but  which  they  often  only  talk  about.  For,  while 
France  is  the  home  of  the  art  poster,  with  honor- 
able mention  of  Austria  and   Bavaria,  no  association 


over  there  has  ever  done  such  a  bold  and  splendid 
thing  as  Is  this  Christmas  poster,  which  is  to  be 
displayed  in  every  town  of  over  3,000  inhabitants 
in  the  United  States  and  Canada. 

In  the  days  of  the  Medici,  Florence  went  wild 
over  a  new  mural  work,  a  bit  of  the  Bible  told  In 
color  and  form,  or  a  new  Madonna,  but  no  such 
publication  of  the  old,  old  story,  that  told  the  shep- 
herds, has  ever  been  known  as  is  this  new  poster 
scheme.  It  atones  for  much  in  the  way  of  theatrical 
billboards  that  offend  against  art,  sense  and  de- 
cency. If  it  is  an  expiation,  It  is  a  complete  one. 
Philadelphia   (Pa.)   Public  Ledger. 


St.  Louis. — Street-car  advertising  will  accompany 
the  newspaper  publicity  work  of  the  Church  Federa- 
tion of  St.  Louis,  which  commenced  its  campaign 
last  Saturday  with  a  half-page  display,  "What  Is 
Your  Religion?"  in  all  the  morning  papers.  The 
newspaper  campaign  will  continue  until  next  spring, 
when  simultaneous  evangelistic  services  will  be  held 
in  the  96  churches  which  comprise  the  federation. 
Philadelphia   (Pa.)    Public  Ledger. 


BILLPOSTERS  ARE    PRAISED. 

Commended    by    Christian    Endeavorers    for      improving 
Pictures. 


The  Milwaukee  Christian  Endeavor  Union,  at  its 
monthly  meeting,  held  at  the  Y.  M.  C.  A.,  Saturday 
night,  commended  the  local  billposting  company  In 
its  efforts  to  improve  the  tone  of  its  pictures,  as  evi- 
denced On  the  boards  at  the  corner  of  Grand  avenue 
and  Fifth  street. 

It  is  said  that  the  story  of  the  Nativity  is  not  pic- 
tured here  for  advertising  purposes,  but  that  the 
passer-by.  occupied  with  material  thoughts^  may  be 
reminded  of  the  spiritual  significance  of  the  real 
Christmas. 
Milwaukee   (Wis.)   Sentinel. 


HANDSOME   POSTERS   OF  CHRIST'S   BIRTH   ARE 
POSTED    HERE. 


For  the  uplift  of  humanity  and  to  bring  men's 
thoughts  closer  to  the  significance  of  Christmas,  the 
Poster  Advertiser's  Association  has  set  a  precedent 
by  sending  to  cities  all  over  the  United  States  large 
and  handsome  posters  of  "The  Birth  of  Christ." 

Two  of  the  lithographs  were  received  in  Bruns- 
wick by  the  Brunswick  Posters'  Service.  One  has 
been  displayed  on  a  board  near  the  Opera  House  in 
Newcastle  street,  while  another  has  been  pasted  on 
the  boards  in  Union  street. 

The  lithographs  are  nine  feet  high  and  twenty-one 
feet  long.  They  are  the  finest  kind  of  work  and 
handsome  in  every  detail,  representing  twelve  colors. 
Many  people  have  stopped  to  look  at  them  and 
wondered  who  put  them  there.  So  this  explains  the 
"mystery." 
Brunswick    (G.a.)    Evening   Banner. 


PRETTY    POSTERS    ON     BILLBOARDS. 

Announcements    Bear    inspiration   (or   Young    and    Old 
About   the   Christ   Child. 


Have  you  observed  the  beautiful  and  attractive 
posters  on  some  of  the  billboards  about  the  city 
lately? 

If  so,  perhaps  you  have  wondered  at  the  meaning 
of  it  all.  The  billboard  advertising  associations  have 
started  a  big  posting  crusade  and  more  than  four 
thousand  cities  in  the  United  States  now  carry  these 
posters.  They  are  Instructive  and  helpful  to  young 
and  old. 

The  new  posters  portray  the  Christ  child  with  the 
three  wise  men,  and  the  scene  is  laid  In  Bethlehem  in 
the  manger  where  Jesus  was  born.  Then  follows 
these  lines  taken   from  Matthew:      "And  when   they 


(98) 


EDUCATIONAL     POSTERS 


had  come  into  the  house  they  saw  the  young  child 
with  Mary,  His  mother,  and  they  fell  down  and  wor- 
shipped Him."  And  then  is  printed  the  request,  "Ask 
your  Sunday  school  teacher  what  it  means." 

The  design  of  the  posters  is  beautiful  and  they  are 
not  meant  for  an  advertisement,  but  as  a  Christmas 
greeting.     Another  poster  will  be  put  up  the  first  of 
the  year  for  a  similar  purpose. 
Ftock    Island    (111.)    Argus. 


RELIGIOUS  POSTERS  PUT  UP. 


Picture   of    Biblical    Wise    Men    at    Nativity    Placed    Beside 
Advertisement   of   Champagne. 


The  billboard  campaign  to  extend  religious  ideas, 
which  L.  N.  Scott  outlined  on  his  return  from  the  re- 
cent national  billboard  men's  convention,  reached  St. 
Paul  to-day.  The  first  of  the  posters  appeared  on 
local  billboards  this  morning. 

This  poster  is  a  colored  Biblical  picture  of  the 
wise  men  bringing  their  gifts  to  the  Christ  child. 
Underneath  is  the  inscription:  "Ask  your  Sunday 
school  teacher  to  tell  you  the  story?"  Posters  of 
this  character  are  to  be  put  up  all  over  America  on 
the  billboards  controlled  by  the  members  of  the  Na- 
tional Billposters'  Association. 
St.    Paul  (Jlinn.)    Dispatch. 


BILLPOSTING     MEN    START    NOVEL    UPLIFT 
CAMPAIGN. 


There  is  an  interesting  story  in  connection  with 
the  posting  at  ten  points  in  this  city  yesterday  of 
large  posters,  brightly  colored,  depicting  the  birth 
of  Christ  and  containing  simply  tlie  inscription  di- 
rected to  children:  "Ask  your  Sunday-school  teacher 
to  tell  you  the  story." 

Placing  of  the  posters  here,  W.  L.  Batezell,  local 
manager  for  a  billposting  company,  stated  last  night, 
is  a  part  of  a  nation-wide  uplift  campaign  conducted 
by  the  National  Poster  Advertising  Association. 

Tens  of  thousands  of  the  striking  posters,  of  what 
is  known  as  24-sheet  variety,  will  be  placed  upon 
billboards  in  every  city  and  town  in  the  country 
from  the  Atlantic  to  the  Pacific  and  from  the  Ca- 
nadian border  to  the  Rio  Grande,  at  a  cost  that  will 
exceed  $100,000,  it  is  said,  for  the  purpose  in  part 
of  overcoming  public  hostility  toward  billboards  for 
one  thing  and  directing  the  attention  of  hundreds 
of  thousands  of  children  to  the  real  meaning  of 
Christmas   for  another. 

It  is  believed  by  the  poster  men  that  they  will 
render  a  service  of  a  high  order  for  the  cause  of 
Sunday  schools  and  morality,  that  will  be  all  the 
more  effective  because  the  method  is  new  and  quite 
unusual. 
Atlantic    City    (N.    J.)    Review. 


BILLBOARDS    SHOW    BIRTH    OF    CHRIST. 


Part    of     Educational     Campaign     to     Remind     People     of 
Christmas    Significance. 


Large  Christmas  posters  now  seen  on  the  local 
billboards  depicting  scenes  in  the  life  of  Christ,  ac- 
companied by  the  inscription,  "Ask  your  Sunday 
school  teacher  to  tell  the  story,"  have  caused  hun- 
dreds to  stop  and  gaze  and  wonder  what  they  meant. 

The  beautiful  posters  were  placed  on  the  boards 
by  the  Stoops  Billposting  &  Advertising  Company  in 
compliance  with  an  order  of  the  National  Billpost- 
ers' Association.  They  are  in  line  with  a  movement 
for  placing  Christmas  and  educational  signs  on  bill- 
boards all  over  the  United  States,  Canada  and  other 
countries,  launched  by  the  educational  committee 
of  the  organization  at  the  last  meeting  in  Atlantic 
City  in  July.  The  billboard  pictures  are  also  in  line 
with  a  nation-wide  educational  and  advertising  move- 
ment among  churches  and  Christian  lay  organizations 
for  the  purpose  of  reminding  people  of  the  religious 


and  holy  significance  of  Christmas,  which  they  claim . 
has  almost  been  forgotten   in   the  lavish  custom  of 
exchanging  presents. 

The  billboards  are  now  showing  the  beautiful  pic- 
ture of  the  Nativity  after  a  design  executed  by  Ed- 
ward Volkert  of  Cincinnati.  The  posters  have  been 
declared  to  be  the  finest  examples  of  that  art  ever 
seen  in  America  or  elsewhere. 

The  scene  shows  the  baby  .Jesus  in  Mary's  arms, 
while  around  Him,  kneeling  on  the  floor  of  the  rude 
manger  where  He  was  born  are  the  wise  men  of  the 
East,  with  their  gifts  of  gold,  silver,  frankincense  and 
myrrh.  At  one  side  of  the  manger  donkeys  are  eat- 
ing hay.  while  out  through  the  open  door  is  seen  the 
star  of  Bethlehem,  which  guided  the  wise  men  to  their 
destination.  They  were  designed  and  printed  entirely 
at  the  expense  of  the  National  Billi)osters'  Associa- 
tion, and  an  enormous  amount  of  money  was  ex- 
pended in  this  direction.  The  bills  have  been  ap- 
portioned to  every  city  in  this  and  the  other  coun- 
tries having  members  of  the  association. 

According  to  H.  F.  Stoops,  senior  member  of  the 
Stoops  Advertising  Company,  and  a  member  of  the 
National  Association  of  Billposters  and  Advertisers, 
the  launching  of  the  educational  sign  movement  by 
the  Association's  Committee  of  Education  was  not 
for  the  purpose  of  advertising,  but  to  help  remind 
people  of  the  spirit  of  Christmas.  Later  other  post- 
ers will  make  their  appearance,  presenting  scenes 
in  the  life  of  famous  men  for  the  purpose  of  educat- 
ing youths  and  firing  them  with  the  spirit  of  emula- 
tion. The  life  of  General  Grant  will  appear  in 
January. 

Mr.  Stoops  said  that  he  had  received  numerous  let- 
ters from  the  pastors  over  the  city  setting  forth  their 
appreciation  of  the  Poster  Association's  great  move- 
ment for  the  uplift  of  humanity  in  this  manner.  He 
said  that  educators,  pastors  and  men  in  all  profes- 
sions throughout  the  United  States  were  falling  in 
line  and  co-operating  with  the  introducers  of  the 
novel  educational  movement.  He  predicted  that  it 
would  only  be  a  short  time  until  practically  every 
country  in  the  world  would  have  these  signs  in  their 
cities  and  towns. 
Chattanooga    (Tenn.)    News. 


POSTER   TELLS   CHRIST'S   BIRTH. 


The  message  of  peace  on  earth,  good-will  to  men, 
is  being  proclaimed  in  and  throughout  the  country  by 
a  poster  depicting  the  birth  of  Christ.  The  poster 
is  on  the  City  Hall  board,  just  north  of  the  north- 
east corner  of  the  square,  and  was  posted  last  night 
by  the  Hogan  Posting  Service. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest  paint- 
ers of  their  day  and  generation.  • 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend,  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of  St. 
Matthew,  which  describes  the  scene  the  artist  has 
striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a  lit- 
tle, to  find  a  great  business  organization  like  the 
Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is  done 
by  all  of  its  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  to  stimulate 
the  young  men  and  women  of  the  country,  and  to 
cheer  the  old,  as  well  as  to  carry  a  message  of  hope 
and    comfort   to    the   unhappy    and    the   unfortunate. 

The  educational  committee  of  the  Poster  Advertis- 
ing Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 


(90) 


EDUCATIONAL     POSTERS 


up  early  in  the  New  Year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 
Taylorville    (III.)    Daily   Courier. 


BILLBOARDS    AID    CHURCH    IN    RELIGIOUS 
CAMPAIGN. 

Posters    Bearing    Likeness   of   Christ    Appear   In    Cities   of 
Posters'   Union,    Urging  Sunday   School    Attendance. 


Appearance  of  lithographs  bearing  the  picture  of 
Christ  on  billboards  in  Chicago  brought  to  light  a 
novel  religious  educational  campaign  by  the  Poster 
Advertising  Association. 

The  campaign  was  planned  at  the  annual  conven- 
tion of  the  Association  in  Atlantic  City  last  summer  to 
encourage,  through  the  medium  of  the  billboards. 
Interest  in  the  teachings  of  the  Savior.  A  fund  of 
$25,000  was  set  aside  for  this  purpose. 

In  each  city  the  Christ  pictures  have  appeared. 
Under  each  one  is  written,  "Ask  your  Sunday  school 
teacher  to  tell   you  the   story." 

Members  of  the  International  Sunday  School  Asso- 
ciation have  approved   the   campaign. 
Chicago   (III.)   Record-Herald. 


SOMETHING   NEW  ON    BILLBOARDS    IN    CLE- 
BURNE. 


P.  J.  Murray,  Cleburne's  billposter,  who  is  a  mem- 
ber of  the  National  Association  of  Billposters,  has 
just  put  up  two  large  pictures  on  his  boards  in  this 
city  that  are  very  much  different  from  the  regular  big 
display  posters  advertising  different  wares,  etc. 
These  pictures  are  lithographs,  in  eleven  colors,  and 
portray  the  birth  of  Christ.  They  are  furnished  by 
the  Billposters'  Association  free  of  charge,  and  Mr. 
Murray  displays  them  on  the  boards  free  of  charge. 
One  of  these  pictures  is  on  the  board  at  the  corner 
of  Anglin  and  Wardville,  and  the  other  is  on  the 
Market  Square.  These  pictures  are  well  worth  look- 
ing at  and  the  scene  of  the  birth  of  our  Savior  in  the 
manger  in  Bethlehem  is  portrayed  in  a  most  striking 
manner.  From  Mr.  Murray  it  is  learned  that  such 
views  as  these  are  given  by  the  Billposters'  Associa- 
tion in  all  the  larger  cities,  and  by  reason  of  the  As- 
sociation he  is  enabled  to  give  to  Cleburne  the  same 
service  as  the  large  cities  get.  This  picture  is  very 
appropriate  at  this  time  when  all  are  preparing  to 
celebrate  the  birth  of  Christ.  There  will  be  other 
such  pictures,  but  of  a  different  nature,  exhibited 
on  the  billboards  at  different  times.  All  will  be  of 
an  historical  and  educational  nature. 
Cleburne   (Texas)    Enterprise. 


INSTRUCTIVE   PICTURE   SHOWN   ON   BILL- 
BOARD. 


Tells    Story    of    Christ    and    the   Wise    Men    Who    Found 
Him    at    Bethlehem. 


For  the  benefit  of  the  children  of  Selma,  Mr. 
George  Rees,  the  well-known  billposter,  is  putting  up 
some  pictures  in  tho  city  that  are  attracting  a  great 
deal  of  attention. 

The  pictures  are  located  at  Franklin  and  Selma 
streets  and  at  Water  and  Church,  and  they  are 
among  the  prettiest  pieces  of  work  ever  seen  In 
Selma. 

The  pictures  each  are  twenty-four  by  nine  and  a 
half  feet  and  the  beautiful  biblical  scenes  they  un- 
fold are  worth  the  pausing  of  any  person  passing  to 
see.  The  pictures  are  put  up  free  of  charge  by  the 
billposters  themselves  simply  for  the  good  they 
might  do  those  who  pass  by  tho  way. 

The  splendid  paintings  show  the  new-born  Babe, 
Christ,  at  Bethlehem   being  held  up  by  his  Mother, 


Mary,  and  they  show  also  the  wise  men  from  the 
East  coming  to  visit  the  young  Child,  bearing  their 
precious  and  costly  gifts. 

They  show  the  star  in  the  East,  leading  the  wise 
men  to  the  place  where  the  young  Child  lay  on  His 
Mother's  knee. 

At  the  bottom  of  the  huge  pictures  will  be  found  a 
quotation  from  the  scriptures  concerning  the  com- 
ing of  the  wise  men,  and  the  further  admonition  to 
the  children  to  "Ask  your  Sundar-school  teacher  to 
tell  you  the  story." 

Many  children,  and  grown  people,  too,  will  be  in- 
debted to  Mr.   Reese  for  the  pleasure  these  pictures 
will  bring  them. 
Selma   (Ala.)   Journal. 


BILLPOSTERS  PROCLAIM   CHRISTMAS. 


It  is  of  special  interest  and  a  matter  for  congratu- 
lation to  know  that  the  Poster  Advertising  Asso- 
ciation are  inaugurating  what  they  term  "an  uplift 
movement  for  the  good  of  humanity,  utilizing  the 
immense  pictorial  appeal  of  posters  in  a  way  which 
shall  make  men  better  by  turning  their  minds  to 
noble  and  inspiring  thoughts." 

In  carrying  out  this  plan  the  billposters  of  America 
will  display  on  the  poster  boards  from  this  date  in 
practically  every  city  and  town  of  importance  In 
America  "  a  great  poster  masterpiece"  nine  feet  high 
and  twenty-one  feet  long,  depicting  the  birth  of 
Christ.  This  is  a  large  poster  in  twelve  colors  and 
entirely  free  from  advertising  of  any  nature  and 
will  be  posted  on  over  13,000  billboards  in  New  York 
State  alone.  These  gentlemen,  who  are  mighty 
factors  in  the  publicity  world,  make  this  statement 
relative  to  this  movement,  "We  have  no  ulterior 
motive  but  that  we  want  to  contribute  our  mite  to 
the  spiritual  uplift  of  humanity.  We  feel  sure  that 
this  'old,  but  very  new,  story'  will  be  brought  home 
to  the  people  this  Christmas  season  with  new  force, 
while  in  addition  even  those  who  do  not  attend 
divine  service  will  be  reached  by  this  wonderful 
picture." 

How  truly  the  Christmas  spirit  is  pervading  the 
whole  world.  Christ  said  to  the  Pharisees,  "I  tell 
you  that,  if  these  (His  disciples)  should  hold  their 
peace,  the  stones  would  immediately  cry  out."  In- 
deed, the  Christ  shall  not  lack  for  witnesses.  Never 
were  there  so  many  to  sing  "All  Hail  the  power  of 
Jesus'  Name,"  as  on  this  Christmastide,  1913. 
SjTacuse    (N.    T.)    Northern   Christian   Advocate. 


NATIVITY    PICTURES    GO    ON    BILLBOARDS. 


National    Poster   Advertising    Association    Shows    Realiza- 
tion   of    Christmas    Spirit. 


In  this  and  other  cities  and  towns  in  this  country 
and  Canada,  which  have  a  population  of  3,000  or 
more,  pictures  of  the  birth  of  Christ  and  the  adora- 
tion of  the  Magi  were  placed  on  the  billboards,  as  a 
recognition  by  the  companies  engaged  in  billposting, 
of  the  Christmas  spirit  which  is  abroad  through  the 
land.  Each  poster  bears  the  legend:  "Ask  your  Sun- 
day school  teacher  to  tell  you  the  story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate, 
bearing  the  text  from  the  second  chapter  of  the  Gos- 
pel, according  to  St.  .Matthew,  upon  which  the  picture 
is  based:  "And  when  they  were  come  into  the  house 
they  saw  the  young  child  with  Mary,  His  mother,  and 
fell  down  and  worshipped  llim."  The  lithograph  Is 
executed  in  twelve  colors  and  has  been  pronounced 
by  experts  the  finest  specimen  of  lithographic  art 
ever  produced  on  such  a  large  scale.  The  entire  ex- 
pense of  the  work  Is  borne  by  the  members  of  the 
assosriation. 

It  would  have  cost  at  least  $25,000  if  any  organiza- 
tion or  individual  had  paid  for  it.  The  poster  Is  the 
work  of  Kdward  Volkort,  the  artist  of  the  United 
States  Printing  and  Lithographing  Company,  at  Cin- 
cinnati. It  is  a  fine  idea  of  tho  National  Poster  Ad- 
vertising Association  to  spread  on  billboards  a  scene 


(lOO) 


EDUCATIONAL     P  O  S  T  F,  R  S 


of  "The  Nativity."  Such  an  act  lifts  the  commercial- 
ism of  illustrations,  in  the  large,  to  the  plane  of  the 
fine  arts,  and  there  is  a  fine  art  in  billboards,  as  well 
as  in  other  phases  of  the  representative  arts,  be  it 
neglected  as  it  may.  The  Reading  Poster  Advertising 
Company  has  placed  some  of  the  pictures  on  its  bill- 
boards, one  of  them  on  Washington  street,  opposite 
the  postoffice.  The  next  picture,  to  be  placed  in  Janu- 
ary, will  represent  the  life  of  General  Grant. 
Re.Tding    (Pa.)    Ni'ws. 


COMPOSITE    POSTER    OF  BIRTH    OF  CHRIST. 

Large   Design   Shown   In   Six    Different   Places   In    City. 


Six  big  posters  have  been  put  up  In  different  parts 
of  the  city  of  a  composite  picture  taken  from  the  pic- 
tures of  five  old  masters  of  the  birth  of  Christ. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and 
Is  declared  to  be  the  finest  example  of  that  art  which 
has  ever  been  seen  in  America.  This  design  was 
made  for  the  Poster  Advertising  Association  at  a 
cost  of  $20,000,  and  is  brought  forth  with  the  idea  of 
instructing  the  young  people  of  the  country.  The 
poster  bears  the  legend:  "Ask  your  Sunday  school 
teacher  to  tell  you  the  story." 

The  educational  committee  of  this  association  will 
follow  the  poster  early  in  the  first  part  of  this  year 
with  a  design  depicting  the  life  of  Gen.  Grant,  tracing 
his  life  from  humble  circumstances  to  the  President's 
chair  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 
Racine    (Wis.)    Times. 


BILLPOSTERS  ARE  NOW  GIVING   US   REAL  ART. 

The  twelve  colored  lithographs  of  the  birth  of 
Christ  seen  on  the  billboards  about  town  are  attract- 
ing a  lot  of  attention.  They  were  placed  on  the  boards 
by  the  Reading  Poster  Advertising  Company  and  ten 
were  placed  on  billboards  about  town.  One  has  been 
placed  on  the  board  at  Fifth  and  Washington  streets. 

These  posters  are  being  placed  all  over  the  United 
States.  They  are  the  first  of  a  series  of  posters  to  be 
placed  on  billboards  for  the  purpose  of  uplifting  hu- 
manity. The  poster  was  macie  for  the  Poster  Adver- 
tising Association  at  a  cost  of  more  than  $25,000,  and 
the  design  is  composed  of  five  of  the  most  famous  pic- 
tures of  the  birth  of  Christ. 

The  picture  is  set  forth  for  the  young  of  the  coun- 
try and  it  bears  the  legend,  "Ask  your  Sunday  school 
teacher  to  tell  you  the  story."  There  is  also  a  text 
from  St.  Matthew  describing  the  scene  the  artist  has 
striven  so  well  to  depict. 

Early  in  the  new  year  another  poster  Is  to  be 
placed  on  the  boards  depicting  the  life  of  General 
Grant,  tracing  his  rise  from  lowly  circumstances  to 
the  President's  chair,  as  a  stimulus  to  the  youth  of 
the  country  to  go  and  do  likewise. 
Reading   (Pa.)    Herald. 


"THE    NATIVITY"   TO    BE    DEPICTED    ON 
POSTERS. 


Unusual    Christmas    Feature    by    Poster   Advertising 
Interests. 


The  poster  advertising  interests  of  America  are  In- 
augurating a  Christmas  feature  in  connection  with 
their  line  of  business  that  should  certainly  have  a 
widespread  influence  for  good.  They  term  it  them- 
selves "an  uplift  movement  for  the  good  of  human- 
ity," and  their  plans  so  far  as  Shelbyville  is  con- 
cerned will  be  carried  out  by  Thomas  F.  Chafee,  the 
well  known  billposter  and  distributor  of  this  city, 
with  whom  they  have  contracted  for  the  placing  up  of 
three  very  fine  reproductions  of  "The  Nativity,"  or 
the  birth  of  Christ.  The  locations  for  the  pictures 
have  been  selected  as  follows:  Elks'  hall  stand,  be- 
tween Broadway  and  Jackson  streets;  corner  of  Pike 


and  Jackson  streets;  corner  Franklin  and  Noble 
streets. 

An  explanatory  letter  from  Mr.  Chafee  gives  de- 
tails of  the  matter  as  follows: 

"We  call  your  attention  to  a  matter  which  we  know 
will  have  your  cordial  interest  and  approval.  The 
poster  advertising  interests  of  America  desire  to  In- 
augurate "an  uplift  movement  for  the  good  of  human- 
ity," utilizing  the  immense  pictorial  appeal  of  posters 
in  a  way  which  shall  make  men  better  by  turning 
their  minds  to  noble  and  inspiring  thoughts.  As  a 
result  of  this  desire  there  will  be  displayed  on  the 
poster  boards  not  later  than  December  15,  in  practi- 
cally every  city  and  town  of  importance  in  America, 
a  great  poster  masterpiece,  nine  feet  high  and  twenty- 
one  feet  long,  depicting  the  birth  of  Christ.  Needless 
to  say,  there  is  no  advertising  of  any  description 
connected  with  this  beautiful  picture.  The  entire 
cost  of  these  wonderful  posters,  which  are  produced 
in  twelve  colors,  and  the  cost  of  the  space  which 
they  will  occupy  is  donated  freely  by  the  members 
of  the  Poster  Advertising  Association.  Inc.,  which  has 
the  uplift  movement  in  hand.  At  this  season  of  the 
year  above  all  others,  it  is  felt  that  no  more  inspir- 
ing subject  can  be  placed  before  the  people  than  "The 
Nativity." 

It  is  a  first  step  in  this  important  movement  and 
we  trust  that  you  will  be  in  hearty  accord  with  it. 
AVe  want  you  to  feel  that  we  have  no  ulterior  motive, 
but  that  we  want  to  contribute  our  mite  to  the 
spiritual  uplift  of  humanity.  We  feel  sure  that 
this  "old,  but  ever  new,  story"  will  be  brought  home 
to  the  people  this  Christmas  season  with  new  force, 
while  in  addition  even  those  who  do  not  attend  di- 
vine service  will  be  reached  by  this  wonderful  picture. 
Shelbyville    (Ind.)    Democrat. 


CHRISTMAS  STORY  ON  BILLBOARDS. 


Blfl  Posters  of  "The  Nativity"  Bring   Praise  from   Metho- 
dist  Minister.     Congregation   Applauds.     Dr.  Short 
Says   Signs   Will    Be    Best    Christmas    Ser- 
mon   Preached.     Twelve   Pictures 
on    Prominent   Corners. 


Reference  to  the  large  poster  pictures  of  "The  Na- 
tivity" that  adorn  various  billboards  on  the  main 
thoroughfares  of  Spokane  as  "the  best  sermon  that 
will  be  preached  in  Spokane  during  the  Christmas 
holidays"  by  Dr.  Francis  Burgette  Short  brought  a 
prolonged  round  of  hand  clapping  by  the  congrega- 
tion of  the  First  Methodist  Episcopal  church  yester- 
day morning. 

The  Rev.  Dr.  Short  alluded  to  the  poster  he  had 
seen  at  Fifth  and  Washington  showing  the  manger 
scene  in  multicolors  with  the  single  line:  "Ask  your 
Sunday  school  teacher  to  tell  you  the  story." 

"Every  child  that  passes  that  corner  will  see  that 
beautiful  big  picture,"  said  Dr.  Short.  "Their  minds 
will  be  turned  to  the  wonderful  story  of  Bethlehem 
and  that— not  gift  giving— is  the  central  thought  of 
Christmastide.  The  advertising  concern — I  don't  know 
who  the  people  are — that  put  that  thing  out  did  so  at 
a  sacrifice  of  money.  They  have  that  space  to  sell. 
They  gave  it  over  to  the  religious  sentiment  of  the 
holidays.  They  deserve  the  thanks  of  every  good 
Christian.  I  want  to  express  the  appreciation  of  my 
congregation  to  them  for  their  broad  Christian 
spirit." 

Fred  H.  Lloyd,  manager  of  the  Hayward-Larkln 
Company,  which  was  responsible  for  the  pictures  re- 
ferred to  by  Dr.  Short,  said: 

"We  have  twelve  such  pictures  posted  on  the  most 
conspicuous  corners  of  the  city's  main  thoroughfares. 
In  this  scheme  we  are  following  a  suggestion  of  the 
National  Outdoor  Advertising  Association.  At  the 
last  conference  of  the  association  at  Atlantic  City  Joe 
Chappelle  of  the  magazine  that  bears  his  name  sug- 
gested that  the  billposter  people  do  a  little  'Inspira- 
tional advertising.'  The  Christmas  poster  Is  the  first 
of  a  series  of  that  kind  to  appear.  It  will  remain  on 
our  boards  during  December.     Pictures  of  the  life  of 


(loi) 


EDUCATIONAL     POSTERS 


General  Grant  will  follow  in  January.  The  Christ- 
mas posters  are  expensive  lithographs,  in  twelve  col- 
ors, and  are  reproductions  of  a  famous  painting." 

"A  man  has  no  more  right  to  think  as  he  pleases 
than  he  has  to  do  as  he  pleases,"  said  the  Rev.  Dr. 
Short  in  expanding  upon  his  theme:  "Religionist  or 
Christian,  Which?" 

"The  best  ideals  of  freedom  and  liberty  never 
meant  license,"  continued  the  pastor.  "Mere  sin- 
cerity is  not  enough.  Christians  have  no  right  to 
think  about  Christianity  except  as  you  think  in  har- 
mony with  Christianity's  text  book,  the  Bible.  Chris- 
tians have  no  right  to  think  about  Christ  except — 
mark  this  'except' — as  they  accept  the  things  the  text 
book  says  about  Christ. 

"It  you  insist  upon  believing  what  you  will  you  are 
not  a  Christian,  you  are  a  religionist." 
Spokane    (Wash.)    Spokesman    Review. 


BILLBOARD  "UPLIFT"   MOVEMENT. 


THE     "BIRTH     OF     CHRIST"     MOST     BEAUTIFUL 
LITHO. 

The  Billposters'  Asociation  of  the  United  States 
and  Canada,  of  which  the  Lock  Haven  Billposting 
Co.  is  a  member,  on  December  11  placed  on  the 
boards  on  East  Church  street  and  on  the  Bellefonte 
avenue  board,  the  finest  lithographic  paper  ever 
seen  in  this  city. 

The  title  is  the  "Birth  of  Christ."  and  it  the  as- 
sociation's gifts  at  the  Yuletide  season.  The  litho 
is  21  feet  in  length  and  9%  feet  high,  and  is  a  beau- 
tiful work  of  the  printer's  art.  The  colors  blend 
harmoniously  and  in  every  way  it  is  a  masterpiece 
wliich  is  being  greatly  admired.  Throughout  the 
United  States  and  Canada  one  or  more  of  these 
pictures  were  posted  by  the  enterprising  asociation. 
Lock    Haven   (Pa.)   Express. 


CHRISTMAS   POSTER    IS  THING   OF   BEAUTY. 


Advertising    Association    Doing    Fine    Work    for    Religious 
Cause. 


All  over  America,  in  La  Crosse,  as  well  as  else- 
where, the  Poster  Advertising  Association  is  this 
winter  doing  a  great  work  for  the  cause  of  religion. 

The  sweetest  story  of  Christianity  is  that  of  the 
birth  of  the  infant  Savior  in  a  manger  at  Bethlehem. 
Twenty-four  sheet  posters,  put  up  on  the  boards  of 
members  of  the  association  throu.ghout  the  country, 
tell  the  story  more  beautifully  and  impressively  than 
words  could  tell  it.  The  posters  represent  the  Virgin 
and  Child,  with  the  shepherds  standing  about  on  one 
side,  three  wise  men  of  the  East  on  the  other,  all 
bowed  in  an  attitude  of  adoration. 

The  poster,  declared  to  be  the  most  wonderful  and 
iieautiful  lithograph  ever  made,  marks  the  first  step 
of  the  association   in  a  campaign   of  education   and 
uplift 
La  Crosse    (Wis.)    Leader- Press. 


PUBLIC-SPIRITED    BILLPOSTERS. 

Anonymity  seems  to  obscure  the  individual  who  is 
responsible  for  the  nation-wide  activity  of  the  Na- 
tional Billposters'  Association  in  using  their  vehicles 
of  publicity  to  direct  attention  to  the  Christmas 
festival.  The  spirit  of  the  movement  is  most  ex- 
cellent and  the  poster  itself  is  about  as  artistic  as  a 
nine-sheet  poster  can  be;  to  argue  that  it  is  ridi- 
culous because  it  shows  both  Magi  and  shepherds  at 
the  sacred  manger  is  mere  captiousness. 

The  national  and  local  billposters  who  have  given 
of  their  money,  time  and  valuable  advertising  space 
to  promote  the  gospel  of  Christmas  cheer  and  to 
awaken  latent  interest  in  the  festival  are  worthy  of 
all  praise.  We  should  like  to  see  all  out-door  adver- 
tising animated  by  such  worthy  motives  and  ex- 
ecuted In  such  an  artistic  way. 
Lancaster  (Pa.)  Morning  News. 


Pictures    of    Birth    of    Christ    Displayed    for    Betterment 
of   Humanity. 


The  Lincoln  Billposting  Company  has  joined  in  an 
"uplift  movement"  inaugurated  by  the  Poster  Ad- 
vertising interests  of  America,  to  make  a  pictorial 
appeal  before  Christmas  which  is  intended  to  make 
men  better  by  turning  their  minds  to  noble  and 
inspiring  thoughts. 

As  a  result  of  this  movement,  which  is  national  in 
Its  character,  there  will  be  displayed  on  the  poster 
boards  of  Lincoln,  from  Now  until  Christmas,  a 
great  poster  masterpiece,  depicting  the  birth  of 
Christ.  The  posters  are  nine  feet  high  and  21  feet 
long.  There  is  no  advertising  of  any  description 
connected  with  this  beautiful  picture,  which  will  be 
displayed  on  boards  in  every  city  and  town  of  im- 
portance in  America. 

At  this  season  of  the  year,  above  all  others,  it  is 
felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  "The  Nativity."  It  is  the 
first  step  in  this  important  movement  that  has  been 
launched  by  the  National  Poster  Advertising 
Association. 
Lincoln   (111.)    Daily  Xews-Herald. 


To  the  billboard  there  will  come  a  meed  of  praise 
for  the  evidence  which  it  gives  to-day  of  a  desire  to 
inspire   uplifting  and   ennobling  sentiments. 

And  to  the  billboard  men,  the  men  who  find  their 
livelihoods  in  looking  after  this  great  branch  of  the 
advertising  world,  there  will  come  appreciation  for 
the  movement  which  they  have  undertaken. 

This,  too,  despite  the  fact  that  some  will  profess 
to  see  in  the  undertaking  an  ingenious  plan  to  stem 
the  tide  of  criticism  flowing  in  upon  the  billboard 
generally. 

That  will  be  as  some  will  view  it. 

But  to  a  great  many,  as  they  stand  before  the 
picture  of  "The  Nativity,"  as  the  story  takes  on 
reality,  there  will  come  admiration,  and  a  recognition 
of  a  magnificent  service  done  mankind  by  those  who 
ply    the   brush. 

Of  that  vast  army  of  men,  not  one  could  have  failed 
to  be  impressed,  as  the  many-colored  sheets  were 
unfolded  beneath  their  hands.  And  of  the  thousands 
upon  thousands  who.  within  the  next  two  weeks  will 
gaze  upon  the  i)ictures,  there  will  be  many,  many, 
who  will  have  their  impulses  stirred  for  good. 

It  is  a  striking  act  that  the  bill  posters  have  done. 
Latrobe    (Pa.)    Bulletin. 


LIGHT    UP    BILLBOARDS. 


Bible    Story    Illumines    Many    of   the    Ad    Spaces — Holiday 
Compliments  of  tine  Posting  Agencies  Thus  Extended. 


Through  the  courtesies  of  the  Montgomery  Poster 
Advertising  Company  of  Edwardsville  many  cities 
in  this  vicinity  are  further  bedecked  with  the  signs 
of  Christmas  by  large  posters  picturing  the  birth  of 
Christ.  Beautiful  designs  have  been  placed  on 
billboards,  and  the  community  has  wondered  at 
the  gorgeousness   of  the   pictures. 

The  Montgomery  Poster  Advertising  Company  has 
Its  head  oftices  at  lot  Handle  street.  P.  S.  Mont- 
gomery and  .J.  K.  Montgomery  are  the  firm.  They 
have  branches  in  Worden,  DeCamp,  Mt.  Olive, 
Staunton,  Maryville.  (!len  Carbon,  Benld,  Gillespie, 
Hillsboro  and   Troy. 

The  posters  are  printed  at  the  expense  of  the 
company. 

The  message  of  peace  on  earth,  good-will  to  men 
is  being  proclaimed  in  and  throughout  the  country 
by  a   poster  depicting   the  birth   of  (Mirist. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art 
that  has  ever  been  seen  in  America  or  elsewhere. 
The    design    is    a    composite    of    five    of    the    most 


(102) 


E  15  U  C  A  T  I  O  N  A  L     POSTERS 


famous  pictures  of  the  birth  of  Christ,  by  the  great- 
est  painters  of  their  day  and  generation. 

Tliis  picture  is  set  fortli  for  the  young  people 
of  the  country,  and  it  bears  the  legend:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story," 
together  with  the  text-  from  the  second  chapter  of 
St.  Matthew,  which  describes  the  scene  the  artist 
has  striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling  a 
little  to  find  a  great  business  organization  like 
the  Poster  Advertising  Association  devoting  a 
large  sum  of  money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association,  at  a  loss  of  more 
than  $20,000,  exclusive  of  the  posting,  which  is 
done   by  all   the   members   free  of  any   charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  coun- 
try, and  to  clieer  the  old.  as  well  as  to  carry  a 
message  of  hope  and  comfort  to  the  unhappy  and 
the   unfortunate. 

The  Educational  Committee  of  the  Poster  Adver- 
tising Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  post- 
ers throughout  the  country,  and  will  follow  this 
up  early  in  the  new  year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
Dis  rifp  ■■     •^•ir.os  to  the  President's 

chair,   as   a   stimulant   to   the   youth   of   the  country 
to  "go  and   do   likewise." 
Edwardsville     (111  I     Intelligrencei'. 


PLEASING    DISPLAYS. 


There  were  many  peojile  yesterday,  who  paused 
before  the  big  Christmas  cards  with  which  Billposter 
Garver  has  decorated  some  of  his  boards.  These 
were  mentioned  in  this  column  yesterday  morning, 
as  the  biggest  Christmas  cards  this  city  ever  saw. 
It  was  a  happy  thought  of  the  billposter's  associa- 
tion to  place  these  handsome  reminders  of  the  Cause 
of  Christmas,  where  they  would  appeal  to  many 
people.  There  could  have  been  no  more  fitting  intro- 
duction to  the  uplift  campaign  which  this  association 
proposes  to  carry  through  the  year.  The  impressive 
feature  of  the  idea  is  that  there  are  3,000  cities  in 
the  United  States  in  which  the  people  are  looking 
at  these  big  Christmas  cards  and  are  talking  about 
the  message  which  they  carry.  There  was  much 
pleasant  discussion  of  the  plan  yesterday.  Many  peo- 
ple spoke  to  me  about  it  and  everyone  of  them  had 
a  good  word  to  say. 
Missoula   (Mont.)    Daily  Missoulian. 


BILL  POSTERS  IN  UPLIFT  MOVEMENT. 


Decorate     Billboards    With     Four    Handsome    Litliographs 
Depicting    "Birth    of    Christ." 


Those  who  have  noticed  the  beautiful  poster 
masterpiece,  "The  Birth  of  Christ,"  on  the  billboards 
at  Fourth  and  Seneca  streets.  Fifth  and  Oak  streets. 
Fifth  and  Kiowa  and  Broadway  and  Cherokee,  have 
not  only  stopped  to  admire  it,  but  have  wondered 
what  its  significance  was.  Many  were  of  the  opinion 
that  the  beautiful  Kalem  photoplay.  "From  Manger 
to  Cross,"  was  to  play  a  return  engagement,  while 
others  could  not   solve  the  mystery. 

The  poster  is  9  feet  high  and  21  feet  long  and 
no  advertising  of  any  description  is  connected  with 
the  beautiful  picture.  It  is  in  twelve  colors  and  the 
entire  cost  of  the  poster  and  the  space  it  occupies 
is  donated  by  the  members  of  the  Poster  Advertising 
Association  of  which  the  Leavenworth  Bill  Posting 
Company  is  a  member.  The  association  is  posting 
the  picture  to  inaugurate  an  "uplift  movement  for 
the  good  of  humanity,"  and  at  this  season  of  the 
year,  above  all  others,  it  is  felt  that  no  more  in- 
spiring object  could  be  placed  before  the  public  than 
"The  Nativity." 

Mr.  Dave  Atchison,  president  of  the  local  bill 
posting  company,  states  that  this  is  but  the  beginning 


cf  the  campaign,  and  one  poster  of  the  "uplift  move- 
ment" is  to  be  put  up  each  month. 

A  letter  was  sent  to  the  clergymen  of  the  different 
denominations  of  the  city  calling  their  attention  to 
the  picture,  and  on  the  picture  are  a  few  words,  "Ask 
your  Sunday  School  teacher  to  tell  you  the  story." 
The  picture  was  posted  in  thirty  thousand  towns  in 
the  United  States  on  Thursday,  Dec.  11. 
Leavenworth    (Kan.)    Times. 


CHRISTMAS    POSTERS    IN    STRONG   APPEAL. 


Big      Billboard      Picture     Pronounced     Greatest     Piec«     of 
Religious   Advertising — Depicts   Nativity   of  Christ. 


The  large  posters  on  billboards  in  Belvidere 
depicting  the  scene  of  the  nativity  of  Christ  are 
a  part  of  those  put  up  in  3,700  towns  and  cities  of 
the  United  States  and  Canada  by  the  Poster  Adver- 
tisers' Association,  at  whose  national  convention  in 
Atlantic  City  last  .luly  action  was  taken  to  do 
something  for  the  uplift  of  humanity. 

The  posters  show  the  Christ  child  in  the  arms 
of  the  Virgin  Mary,  and  Joseph  at  her  side.  On 
the  left  is  grouped  the  shepherds  bearing  the 
lambs  as  gifts,  and  on  the  right  are  shown  the 
three  wise  men  bringing  their  gifts. 

Outside,  through  the  darkness,  shines  the  star  of 
Bethlehem.  Below  is  the  passage  from  the  Bible, 
St.  JIatthew  ii,  12. 

"And  when  they  were  come  into  the  house  they 
saw  the  young  child  with  Mary,  His  mother,  and 
fell   down   and   worshiped   Him." 

In  the  lower  right-hand  corner  appears  the  in- 
scription, "Ask  your  Sunday-school  teacher  to  tell 
you  the  story."  The  picture  was  painted  by  Ed- 
ward Volkert  of  Cincinnati,  and  the  lithograph  is 
composed   of  eleven   printings. 

JIarion   Lawrence,    secretary   of   the    International 
Sunday-school  Association,  pronounces  these  posters 
"the    greatest    piece    of    religious    advertising    ever 
conceived." 
Belvidere  (111.)   Itepublican. 


UPLIFTING  THE  BILLBOARD. 


One  of  the  most  unique  plans  for  carrying  the 
message  of  Christmas  to  the  people  of  Chicago  is 
that  of  the   Interntional   Billposters'  Association. 

A  number  of  pictures,  nine  by  twenty  feet  in  size, 
are  being  displayed  in  various  parts  of  the  city,  each 
one  describing  some  event  in  the  life  of  Christ.  One 
is  entitled,  "The  Visit  of  the  Wise  Men,"  another, 
"Christ  Knocking  at  the  Door,"  and  a  third,  "Gol- 
gotha, or  the  Crucifixion." 

These  pictures  the  association  expects  to  post 
in  many  cities  throughout  the  country  in  an  effort 
to  uplift  the  standard  of  billboard  advertising. 

The  effort  is  a  very  worthy  one. 
Aurora   (III.)    Beacon. 


BILL    ENTIRE    CITY    WITH    "NATIVITY. 


Posters    Depicting    Birth   of   Christ    to   Adorn    Billboards 
of   Davenport. 


The  entire  city  of  Davenport  is  to  be  billed  with 
great  posters,  nine  feet  high  and  twenty-one  feet  long, 
depicting  the  birth  of  Christ,  as  the  result  of  a  de- 
termination upon  the  part  of  the  Poster  Advertising 
interests  of  America  to  display  "The  Nativity"  pic- 
tures on  billboards  in  every  city  and  town  of  im- 
portance in  the  United  States. 

These  posters  will  be  located  at  the  following 
boards  in  Davenport:  Fulton  avenue  and  Christie 
street;  319  West  Fourth  street;  corner  Fourth  and 
Myrtle  streets;  220  West  Eighth  street;  Thirteenth 
and  Gaines  streets;  Washington  and  Liberty  streets. 

In  regard  to  the  new  move,  Charles  T.  Kindt,  of 
this  city,  president  of  the  Poster  Advertising  Asso- 
ciation, has  made  the  following  statement: 

"The   poster  advertising  interests  of  America  de- 


(103) 


EDUCATIONAL     POSTERS 


sire  to  inaugurate  an  'uplift  movement  for  the  good 
of  humanity,"  utilizing  the  immense  pictorial  appeal 
of  posters  in  a  way  which  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 
Needless  to  say,  there  is  no  advertising  of  any  de- 
scription connected  with  these  beautiful  pictures. 

"The  entire  cost  of  the  posters,  which  are  produced 
In  twelve  colors,  and  the  cost  of  the  space  which  they 
will  occupy,  is  donated  freely  by  the  members  of  the 
Poster  Advertising  Association. 

"At  this  season  of  the  year,  above  all  others,  it  is 
felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  "The  Nativity."  We  want 
you  to  feel  that  we  have  no  ulterior  motive  but  that 
we  want  to  contribute  our  mite  to  the  spiritual  up- 
lift of  humanity.  We  feel  sure  that  this  'old,  but  ever 
new,  story'  will  be  brought  home  to  the  people  this 
Christmas  season  with  new  force,  while  In  addition 
even  those  who  do  not  attend  divine  service  will  be 
reached  by  this  wonderful  picture." 
Davenport   (la.)    Democrat   and  Leader. 

BILL    POSTING    COMPANY    GIVES    THE     PUBLIC 
PRETTY   CHRISTMAS   GIFTS. 


A  beautiful  conception  of  the  manger  scene  at 
Bethlehem. 

The  mother  Mary  sitting  upon  a  pallet  of  straw, 
holding  up  the  infant  Christ  to  the  gaze  of  the  wise 
men  and  the  shepherds  who  have  assembled  in  the 
humble  stable.  Joseph  standing  at  her  side.  To  the 
left  the  cattle.  Outside,  the  guiding  star;  the  camels 
with  their  attendants;  the  hills  of  Judea  looming  up 
in  the  dimness  of  the  dawn. 

If  you  would  see  it,  stop  before  the  billboard  which 
is  to  be  found,  just  off  Ligonier  street,  between  Spring 
and  Chestnut,  or  before  the  billboard  which  fronts 
Lloyd  avenue,  in  the  Sixth  ward. 

Upon  these  two  boards  the  Latrobe  Billposting 
Company  has  placed  pictures  entitled  "The  Nativity." 
The  pictures  are  in  twelve  colors.  They  are  artistic, 
and  they  tell  a  story  of  beauty,  in  striking  harmony 
with  the  Christmas  season. 

The  pictures  are  two  out  of  thousands  of  copies 
which  have  been  placed  throughout  the  United  States. 
They  represent  the  first  results  of  the  decision  taken 
by  the  members  of  the  Poster  Advertising  Association 
of  the  United  States  and  Canada  at  the  convention 
held  in  Atlantic  City  last  summer,  to  devote  a  portion 
of  billboard  space  to  uplifting  and  educational  paper, 
to  be  furnished  by  the  association. 

It  is  said  that  $25,000  is  to  be  spent  in  the  under- 
taking.    The  next  pictures  to  be  issued  ^\all  contain 
a  lesson   for   boys   from   the  life   of  General  Grant. 
They  will  appear  following  the  holidays. 
Latrobe   (Pa.)   Bulletin. 


A  great  deal  of  interest  has  been  created  during  the 
last  few  days  by  the  display  on  advertising  boards 
controlled  by  the  Scherer  &  Kelly  Poster  Advertising 
Company,  of  this  city,  of  large  and  very  beautiful 
Christmas  posters.  These  posters,  which  measure 
twenty-five  feet  In  length  by  ten  feet  high,  are  the 
work  of  an  artist,  and,  as  will  be  seen  by  the  ac- 
companying illustration,  show  a  picture  of  more 
than  special  interest  at  this  period  of  the  year.  At 
the  bottom  of  the  pretty  poster,  although  it  does  not 
show  in  the  photograph,  are  the  words:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story." 

That  poster  or  outdoor  advertising  has  advanced 
greatly  since  the  days  of  old  .lohnstown  Borough 
is  evidenced  when  a  comparison  is  made  of  the  beau- 
tiful Christmas  poster,  placed  on  steel  boards,  pan- 
eled, and  the  photograi)h  of  the  old  .Johnstown  ad- 
vertising board  which  accompanies  this  article.  In 
those  days,  poster  boards  were  an  eyesore.  To-day 
an  effort  is  made  to  make  the  displays  pretty,  artistic 
and  inoffensive. 

Pastors  of  the  Johnstown  churches  are  particularly 
Interested  in  the  pictures  of  the  Nativity  placed  by 
the  local  poster  advertising  company.    These  pictures 


have  been  seen  by  many  thousands  of  people,  and 
the  legend.  "Ask  your  Sunday-school  teacher  to  tell 
you  the  story,"  has  perhaps  awakened  thoughts  of 
early  teachings.  The  colored  posters  visualize  the 
story  of  the  birth  of  Christ  to  children  in  a  remark- 
ably vivid  manner. 

Immediately  after  Christmas  a  historical  poster 
will  be  hung— the  story  of  Gen.  U.  S.  Grant.  This 
poster  will  be  the  same  size  as  that  of  the  Nativity, 
and  will  depict  the  stirring  scenes  in  the  life  of 
the  general.  It  is  to  be  placed  on  a  dozen  or  more 
huge  boards  in  Johnstown. 

The  Messrs.  Scherer  &  Kelly,  owners  of  the  local 
plant,  were  very  glad  indeed  that  they  were  able 
to  secure  a  supply  of  the  handsome  educational  pic- 
tures. Thousands  of  the  posters  will  be  placed 
throughout  the  United  States  and  Canada,  following 
the  plan  adopted  by  the  Poster  Advertising  Associa- 
tion of  the  two  countries  in  Atlantic  City  last  sum- 
mer. A  committee  was  appointed  to  study  the 
question  of  humanitarian  work  which  might  be  con- 
ducted by  the  poster  men.  A  broad  educational  plan 
was  adopted.  As  a  result,  several  artists  were  set 
to  work.  The  picture  of  the  Nativity  was  painted 
by  Edward  Volkert,  the  artist  of  the  United  States 
Printing  Company,  of  Cincinnati.  These  posters  are 
printed  in  six  colors.  The  Grant  picture  will  be  fol- 
lowed by  others  of  historical  and  educational  value. 
It  will  cost  no  less  than  $40,000  to  place  the  pictures 
throughout  the  land,  the  expense  being  met  by  the 
individuals — Scherer  &  Kelly  in  Johnstown,  for 
example. 
Johnstown   (Pa.)   Daily  Tribune. 


LARGE   POSTER  NOW  ON   BOARDS. 


Beautiful    Lithograph    Attracts    Considerable    Attention — 
Posted   on   West   Center   Street. 


The  large  poster  which  occupies  space  on  the  bill- 
boards on  West  Center  street,  opposite  tlie  Palace 
meat  market,  recently  placed  there  by  W.  A.  Crockett, 
is  attracting  considerable  attention. 

This  is  a  reproduction  in  miniature  of  the  twenty- 
four  sheet  Christmas  poster  which  all  the  members 
of  the  Poster  Advertising  Association  will  display 
upon  their  plants  through  the  Christmas  festival.  It 
was  designed  by  Edward  Volkert  of  Cincinnati,  Ohio. 
It  is  lithographed  in  eleven  colors.  In  actual  size 
it  is  twenty  feet  long  by  nine  feet  high.  It  was 
evolved  by  the  Educational  Committee  of  the  Asso- 
ciation and  was  manufactured  by  the  United  States 
Lithographing  Company  of  Cincinnati.  Critics  de- 
clare that  it  is  the  most  wonderful  and  beautiful 
lithograph  ever  made  in  this  country.  It  marks  the 
first  step  of  the  association  in  a  campaign  for  the 
uplift  of  humanity. 

City  Billposter  Crockett  has  shown  his  appreciation 
of  The  approaching  holiday  season  by  putting  up  a 
fine  Christmas  picture  on  his  billboard  opposite  this 
ofDce.  It  tells  the  story  of  the  birth  of  the  Savior. 
Logan   (Utah)  Republican. 


THE   SIGNS     OF   THE    TIMES. 


In  the  busy  times  of  Christmas  shopping  and 
preparation  for  our  annual  holiday  season,  the  pic- 
tures of  "The  Nativity"  disiilayed  by  the  Poster  Ad- 
vertising people  have  been  largely  overlooked.  This 
picture  is  on  three  boards  in  our  city,  one  just  east 
of  the  postolTice,  another  on  West  Main,  near  Broad- 
way, and  the  third  on  Dunklin  street,  opposite  the 
greenhouse. 

This  wonderful  picture  is  in  twelve  colors,  ex- 
tremely beautiful,  and  is  worth  anyone's  while  to 
walk  blocks  to  see;  there  is  no  advertisement  on  it, 
unless  we  might  term  it  the  advertising  of  the  birth 
of  the  Savior. 

The  spirit  of  Christmas,  that  is,  the  spirit  of 
Christianity,  is  abroad  in  the  land,  as  never  before, 
and  is  manifested   in   many  movements  for  the  up- 


(104) 


EDUCATIONAL     P  O  S  T  E  R  S 


lift  of  the  people,  such  as  Helping  Hand  institutions, 
the  Prisoners'  Friend,  the  Little  Brother  and  the 
Good  Fellows,  the  municipal  Christmas  tree  and  the 
wonderful  increased  interest  in  the  work  of  the 
provident  associations. 

This  is  a  day  of  practical  things,  and  we  must 
remember  that  while  the  Lord  was  a  great  teacher 
and  Savior,  he  also  went  about  doing  good. 

"The  Nativity"  pictures  are  to  be  commended  by 
all  good  people,  and  it  is  hoped  that  many  a  soul 
who  would  not  enter  the  church  has  been  reminded 
of  his  debt  to  Christianity,  as  every  hospital,  asylum 
or  institution  for  the  betterment  of  mankind,  no  mat- 
ter by  whom  it  is  founded  or  controlled,  would  not 
be  here,  if  it  was  not  for  the  birth  of  Jesus  the 
Christ. 
Jefferson   City   (Mo.)    Dally  Post. 


WORK    OF   ART    IN    IMMENSE    POSTER. 


"Birth    of    Christ"    Is    Subject    for   this    Month    of    Poster 
Advertisers'    Association. 


The  Poster  Advertising  Association  of  the  United 
States  and  Canada  have  inaugurated  a  campaign  of 
education  with  posters  and  are  copying  some  of  the 
world's  greatest  masterpieces  and  posting  them  in 
every  city  on  this  continent  simultaneously.  The 
subject  this  month  is  "The  Nativity,"  or  the  birth  of 
Christ,  and  is  a  magnificent  art  poster  in  twelve 
colors  from  the  original  painting.  The  poster  is  9 
feet  high  and  21  feet  long. 

These  posters  are  donated  free  by  the  members 
of  the  Poster  Advertisers'  Association.  One  is  posted 
on  the  billboard  near  the  First  Methodist  Church 
and  the  other  near  the  high  school  building.  They 
are  works  of  art  and  reflect  great  credit  on  the 
Association. 
Ardmore    (Okla.)    Daily    Ardmorite. 


A  WORK  OF  ART. 


In  a  few  days,  E.  E.  Bonnet  will  ornament  several 
of  the  billboards  of  the  city  with  a  magnificent 
picture,  9x21  feet  in  size,  representing  "The  Birth 
of  Christ,"  about  which  there  will  be  no  advertise- 
ment whatever.  This  magnificent  and  costly  produc- 
tion of  the  lithographer's  art  is  a  contribution  by  the 
National  Billposters'  Association,  which  is  to  be  set 
up  in  every  city  where  it  has  representatives,  in  the 
interest  of  the  moral  uplift  of  the  masses,  by  turn- 
ing thoughts  to  higher  and  nobler  ideals,  and  no 
more  fitting  subject  for  illustration  could  have  been 
selected  at  this  time  than  the  nativity  of  Christ, 
which  event  we  are  to  commemorate  in  a  few  weeks. 
Following  this  grand  picture,  in  February,  another 
work  of  art,  "Grant  and  His  Life,"  will  be  illus- 
trated on  the  billboards,  also  in  the  interests  of 
the  moral  uplift  campaign.  The  work  of  putting  up 
these  pictures  by  the  local  billposters  will  be  done 
gratis. 
Del  Rio  (Tex.)  West  Texas  News. 


POST    INSPIRING    PICTURE. 


Reproduction  of  "The  Nativity"  Posted  on   Four  Biiiboards 

In    Appieton — Poster    iVIen    of   Country,    at    Cost   of 

$50,000,  Start   Uplift  IVIovement. 


The  placing  of  a  number  of  twenty-four  sheet 
posters,  undoubtedly  the  finest  productions  of  the 
lithographers'  art  ever  produced  in  this  country,  in 
various  locations  in  Appieton  last  Friday  and  Satur- 
day, has  attracted  much  attention  and  favorable  com- 
ment. The  poster,  which  is  nine  and  a  half  feet  in 
height  and  in  twelve  colors,  comprises  an  historically 
correct  reproduction   of  "The  Nativity." 

Only  four  of  the  pictures  were  allotted  to  Apple- 
ton.  One  is  located  near  the  corner  of  College  avenue 
and  Superior  street  on  College  avenue,  another  at 
the    foot    of    Pearl    street    hill,    another    on    College 


avenue  a  short  distance  west  of  the  corner  of  Dur- 
kee  street  and  a  fourth,  which  has  not  yet  been  put 
up,  will  probably  be  on  the  billboard  on  Washington 
street  between  Durkee  and  Morrison  streets.  The 
posters  and  campaign,  it  is  said  by  the  local  repre- 
sentative of  the  Association,  will  cost  about  $50,000. 

The  posting  of  this  splendid  picture  in  Appieton 
and  in  the  cities  throughout  the  United  States  and 
Canada  at  this  time  makes  a  brief  story  of  the  his- 
tory of  a  notable  uplift  movement  which  has  thus 
been  launched  by  the  Poster  Advertisment  Associa- 
tion, with  members  scattered  throughout  the  United 
States,  its  island  possessions  and  Canada,  extremely 
interesting. 

It  was  at  the  Atlantic  City  meeting  of  the  Asso- 
ciation July  last  that  the  movement  had  its  incep- 
tion in  an  address  by  Joe  Chappie,  the  well-known 
magazine  publisher.  Mr.  Chappie  suggested  that  the 
poster  men  of  the  country  had  it  within  their  power 
to  render  an  invaluable  service  to  humanity  by  pro- 
ducing and  displaying  on  the  poster  boards  some 
beautiful  pictures  that  would  inspire  men  to  better 
living.  This  suggestion  was  quickly  grasped  by 
members  of  the  Association,  and  a  committee  ap- 
pointed to  carry  out  the  idea  at  the  earliest  possible 
date. 

The  committee  took  up  its  work  at  once  and  de- 
cided to  produce  two  pictures,  the  first  to  be  of  a 
religious  nature  and  to  be  posted  prior  to  Christmas 
time,  the  other  to  be  inspirational  in  character  and 
to  be  used  later.  Having  reached  this  decision,  repre- 
sentatives of  the  various  lithographing  concerns 
were  called  in  and  asked  to  submit  competitive 
sketches.  The  sketch  submitted  by  the  United  States 
Lithographing  Company,  the  largest  in  the  country, 
was  accepted  and  an  order  was  placed  for  10,000  of 
these  posters  to  cost  $10,000,  the  posters  to  be  dis- 
tributed to  the  several  members  of  the  Association, 
reaching  them  on  or  before  December  10. 

The  picture  must  be  seen  to  be  appreciated.  In 
the  first  place,  it  is  historically  correct.  There  are 
Joseph  and  Mary;  there  are  the  Shepherds  as  they 
were;  there  are  the  Wise  Men  as  they  were,  with 
the  Star  of  Bethlehem  shown  in  the  distance,  the  only 
departure  from  the  biblical  history  being  in  the 
latter,  which,  rather  than  to  omit  it,  had  to  be  shown 
at  one  side  of  the  stable  instead  of  directly  over  it. 

In  putting  out  these  pictures  which,  during  the 
next  few  weeks,  will  be  found  on  the  poster  boards 
all  over  the  country,  in  the  slums  of  the  cities,  in 
the  church  districts,  in  the  school  districts,  and  in 
the  poorer  quarters,  the  poster  men  feel  that  a  won- 
derful influence  will  be  brought  to  bear  on  the 
people  that  the  churches  are  trying  almost  in  vain 
to  reach. 
Appieton   (Wis.)   Crescent. 


CHRISTMAS    POSTER    ON    THE    BOARDS. 


Poster   Advertising    Interests    of    America    Use    Biiiboards 
to    Good    Purpose. 


A  great  poster  masterpiece,  depicting  the  birth  of 
Christ,  has  been  posted  upon  the  billboards  at  the 
corner  of  Third  avenue  southeast  and  Lincoln  street. 
The  picture  is  nine  feet  high  and  twenty-one  feet 
long  and  there  is  no  advertising  of  any  description 
connected  with   the   picture. 

The  picture  has  been  put  up  for  the  reasons  given 
in  the  following  letter  from  the  Aberdeen  Billposting 
Company: 

"We  call  your  attention  to  a  matter  which  we  know 
will  have  your  cordial  interest  and  approval. 

"The  bill  poster  advertising  interests  of  America 
desire  to  inaugurate  an  'uplift  movement  for  the 
good  of  humanity,'  utilizing  the  immense  pictorial 
appeal  of  posters  in  a  way  which  shall  make  men 
better  by  turning  their  minds  to  noble  and  inspiring 
thoughts. 

"The  entire  cost  of  these  wonderful  posters,  which 
are  produced  in  twelve  colors  and  the  cost  of  the 
space  which  they  will   occupy,   is  donated  freely  by 


(105) 


EDUCATIONAL     POSTERS 


the  members  of  the  Poster  Advertising  Association, 
Inc.,  which  has  the  uplift  movement  in  hand. 

"At  this  season  of  the  year,  above  all  others,  it  is 
felt  that  no  more  Inspiring  subject  can  be  placed 
before  the  people  than  'The  Nativity.'  It  is  the  first 
step  in  this  important  movement,  and  we  trust  that 
you  will  be  in  hearty  accord  with  It. 

"We  want  you  to  feel  that  we  have  no  ulterior 
motive,  but  that  we  want  to  contribute  our  mite  to 
the  spiritual  uplift  of  humanity. 

"We  feel  sure  that  this  'old,  but  ever  new  story' 
will  be  brought  home  to  the  people  this  Christmas 
season  with  new  force,  while  in  addition  even  those 
who  do  not  attend  divine  service  will  be  reached  by 
this  wonderful  picture." 
Aberdeen    (S.    D.)    News. 


SOMETHING    NEW    IN     POSTERS. 


Birth   of   Christ    Depicted    en    Boards   of   the    Dubuque 
Poster   Advertising    Company. 


The  message  of  peace  on  earth,  good-will  to  men, 
is  being  proclaimed  on  the  boards  of  the  Dubuque 
Poster  Advertising  Company,  and  throughout  the 
country,   by   a   poster   depicting   the   birth   of   Christ. 

It  is  a  wonderful  lithograph  In  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous  pic- 
tures of  the  birth  of  Christ,  by  the  greatest  painters 
of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your  Sun- 
day-school teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Mat- 
thew, which  describes  the  scene  the  artist  has  striven 
so  well  to  depict. 

The   poster   was   designed   and   made   for   the   Na- 
tional   Poster   Advertising   Association   at   a   cost   of 
more  than  $20,000,  exclusive  of  the  posting,  which  is 
done  by  all  the  members  free  of  any  charge. 
Dubuque    (la.)    Telegraph-Herald. 


ELEVATING    THE     BILLBOARD. 


Reference  was  made  in  this  column  a  few  days  ago 
to  the  action  of  the  national  bill  posters'  organization 
In  placing  upon  the  billboards  of  American  cities 
beautiful  lithographs  illustrating  some  phase  of  the 
observance  of  Christma.s. 

Aurora  is  taking  part  in  this  fine  work.  In  con- 
spicuous places  about  town  appear  great  "twenty- 
four-sheet"  posters  in  colors  picturing  "The  Nativ- 
ity." The  picture  measures  twenty  feet  long  by  nine 
feet  high,  and  bears  these  words,  "Ask  your  Sunday 
Bchool  teacher  to  tell  you  the  story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate 
bearing  the  text  from  the  second  chapter  of  the  gos- 
pel according  to  St.  Matthew,  upon  which  the  picture 
Is  based: 

"And  when  they  were  come  unto  the  house,  they 
saw  the  young  child  with  Mary,  His  mother,  and  fell 
down  and  worshipped  Him." 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertisers'  Association,  a  na- 
tional organization  covering  this  country  and  Canada. 
During  this  convention  a  feeling  took  form  that  a 
organization  with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity,  some- 
thing to  Inspire  the  young  and  the  old.  to  build  up 
the  broken-hearted  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  over  the  country  are  the  first  result  of 
Its  work. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  would  cost  at  least 
$25,000  if  any  organization  or  individual  had  paid 
for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the  ar- 
tist of  the  United  States  Printing  and  Lithographing 


Company  of  Cincinnati,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters  and 
added  a  touch  of  his  own  genius.  The  wise  men  of 
the  East  are  seen  kneeling  before  the  infant  Jesus, 
held  in  the  arms  of  His  mother  Mary,  and  sur- 
rounded by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

Every  time  we  pass  one  of  these  pictures  we  take 
off  our  hats  to  the  thoughttulness  and  courtesy  of  the 
billposters. 
Aurora    (111.)    Beacon-News. 


"The  Nativity,"  a  handsomely  lithographed  poster 
9x21,  in  twelve  colors,  is  to  be  displayed  on  the  bill- 
boards of  Astoria  by  the  courtesy  of  the  Astoria  Bill 
Posting  Company.  This  feature  extends  to  every  im- 
portant city  in  the  United  States  and  is  the  outcome 
of  the  Associated  Bill  Posters  of  America  to  contrib- 
ute something  toward  the  "uplift  movement  for  the 
good  of  humanity."  There  is  no  advertising  con- 
nected with  the  work  further  than  to  attract  the  at- 
tention of  the  human  race  to  nobler  and  inspiring 
thoughts  at  this  season  of  the  year. 
.■\storia   (Ore.)    Evening  Budget. 


HUGE  CARD. 


The  biggest  Christmas  cards  Missoula  ever  saw 
are  displayed  this  morning  on  three  of  the  city  bill- 
boards. One  is  opposite  the  Methodist  church,  an- 
other is  at  the  corner  of  Higgins  avenue  and  Pine 
street,  and  the  third  is  at  the  south  end  of  the  bridge. 
This  CMiristmas  card  is  twenty-one  feet  long  and  nine 
feet  wide.  It  is  a  wonderfully  beautiful  picture  of 
the  birth  of  Christ.  The  stable's  interior  is  shown, 
the  cows  looking  strange-eyed  on  the  wonderful 
scene,  the  women  bowed  in  adoration  and  the  wise 
men  offering  their  gifts  before  the  young  mother  and 
the  Child.  Through  the  doorway  shines  the  star 
which  led  them.  A  Scriptural  text  is  quoted  below, 
and  in  one  corner  of  the  picture  is  the  legend:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
There  was  much  wonder  last  night,  as  to  who  had 
caused  the  posting  of  these  pictures.  Finally,  Bill- 
poster Garver  told  the  secret.  There  are  3,000  mem- 
bers of  the  Associated  Billposters  of  .\merica.  The 
organization  had  some  surplus  in  its  treasury  and  de- 
cided to  embark  in  an  ujilift  movement,  all  its  own. 
Each  month  each  member  will  receive  his  allot- 
ment of  a  special  poster  for  the  month.  The  De- 
cember poster  is  "The  Nativity,"  and  we  have  it  here. 
Next  month  the  subject  will  be  General  Grant  and 
the  legend:  "This  boy  made  the  most  of  his  oppor- 
tunity— make  the  most  of  yours."  The  plan  is 
unique  and  excellent.  Mr.  Garver  needn't  be  so 
modest  about  it.  He  and  his  associates  are  entitled 
to  much  praise. 
Mi.ssonia    (Mont.)    ^ris.soulian. 


GREAT  POSTERS  TELL  STORY  OF  NATIVITY. 


Huge     Lithographic    Reproduction    to     Enipliaslze    Christ- 
mas   Spirit. 


The  attention  of  the  people  of  Connellsville  was 
attracted  recently  to  a  new  and  unique  manifestation 
(if  the  Christmas  spirit  in  the  form  of  huge  litho- 
graiihic  production  of  "The  Nativity,"  posted  on  five 
billboards  of  the  Robbins  Posting  Service  in  various 
parts  of  the  city.  The  pictures  measure  20  feet  long 
by  five  feet  high.  The  only  lettering  on  it  is  this 
simple  message:  "Ask  your  Sunday  school  teacher 
to  tell  you  the  story."  The  lithograph  is  executed  In 
12  colors  and  is  pronounced  the  finest  specimen  of 
the  lithographic  art  ever  produced  on  so  large  a 
scale. 

Last  summer,  at  the  annual  convention  of  the  Na- 
tional   Billposters'   Association   at  Atlantic   City,  tlio 


(io6) 


EDUCATIONAL     POSTERS 


spirit  of  uplifting  humanity  tlirough  the  publicity  of 
the  billboard  was  manifest  and  the  formation  of  an 
organization  having  this  purpose  in  view  was  formed. 
The  appearance  of  the  posters  is  the  first  result  ol 
its  work.  In  every  town  and  city  in  the  country 
of  over  3,000  inhabitants  the  pictures  were  posted,  the 
number  varying  according  to  the  size.  The  National 
Association  furnished  the  posters.  The  individuals 
put  them  up,  Fred  Robbins,  of  the  local  posting  serv- 
ice, has  also  posted  Uniontown. 
Connellsville,    Pa..    Courier. 


ST.  JOHN'S  GERMAN  LUTHERAN. 


Christmas  exercises  for  the  Sunday  school  of  St. 
John's  German  Lutheran  Church,  Percy  street,  Mur- 
ray Hill,  will  be  held  in  the  church  on  Sunday  even- 
ing at  7:45  o'clock.  The  feature  of  the  exercises  will 
be  the  story  of  "The  Nativity,"  which  will  be  told  by 
the  children  of  the  Sunday  school.  The  Rev.  C.  G. 
Kaestner,  the  pastor,  has  received  from  McElroy 
Brothers,  tlie  billposters,  a  picture  of  "The  Nativity" 
like  the  ones  which  were  posted  on  the  billboards 
throughout  the  country  by  the  National  Poster  Adver- 
tising Company  in  its  educational  campaign. 

The  handsome    lithograph    will   be    exhibited   in   a 
frame  on  the  west  wall  of  the  church  during  the  re- 
cital of  the  story  of  "The  Nativity."    There  will  be  a 
Christmas  tree  and  presents  for  the  children. 
Flushing    (N.    Y.)    Times. 


The  Educational  Committee  of  the  Billposters'  As- 
sociation of  United  States  and  Canada  has  inaugu- 
rated an  Educational  Department.  The  first  picture 
of  the  series  of  their  magnificent  posters,  depicting 
the  birth  of  our  Savior,  a  twenty-four  sheet  Christ- 
mas poster,  is  now  being  displayed  upon  the  plants  In 
the  different  cities,  including  Charlottetown.  Our 
good  friend,  Mr.  W.  C.  Whitlock,  representative  of 
the  Association  here,  has  three  of  these  magnificent 
pictures  on  his  billboards  in  Charlottetown,  namely, 
<%t  King  Square,  Pownal  and  Grafton  and  Kent 
Btreets.  opposite  the  City  Hall.  These  remarkable 
posters  are  in  12  different  colors.  In  actual  size  they 
are  20  feet  long  and  9  feet  high.  This  idea  of  educa- 
tional posters  was  evolved  by  the  Educational  Com- 
mittee of  the  Association,  and  was  manufactured  by 
the  United  States  Lithographic  Company  of  Cincin- 
nati. Critics  declare  it  is  the  most  wonderful  and 
beautiful  lithograph  ever  made  in  the  country.  It 
marks  the  first  step  of  the  Association  in  a  cam- 
paign for  the  uplift  of  humanity.  Everyone  should 
stop  and  look  at  these  exquisite  pictures.  At  this  sea- 
son of  the  year  no  more  inspiring  subject  can  be 
placed  before  the  people  than  "The  Nativity."  Mr. 
Whitlock  has  put  them  on  the  boards  in  perfect  condi- 
tion. His  artistic  sense  and  skill  in  his  work  enables 
him  to  do  this.  The  people  of  Charlottetown  and 
from  the  country  will  no  doubt  greatly  appreciate  this 
new  departure  and  congratulate  Mr.  Whitlock  on  be- 
ing a  member  of  such  an  enterprising  association.  A 
circular  letter  has  been  sent  to  all  the  clergy  asning 
for  their  co-operation  in  this  remarkable  campaign. 
Charlottetown    (Prince    Edward    Isl.ind)    I.-sUmd    Patriot. 


NATIVITY   SHOWN   ON    BILLBOARDS. 


First  of  Series   Intended  to  Show   Better  Things  in   Poster 
Advertising. 


The  large  billboard  of  Hommell  Bros,  is  graced 
with  a  large  picture  of  the  wise  men  of  the  East 
and  the  worship  of  the  shepherds  at  the  birth  of 
Christ. 

The  picture  is  in  colors,  and  expresses  unusually 
well  the  Christmas  spirit  and  its  origin.  In  the  cen- 
ter of  the  picture  sits  the  mother,  with  the  infant 
Christ  in  her  arms.  On  one  side  are  the  cattle,  and 
grouped  in  worshipping  posture  about  the  child  are 
the  shepherds  and  the  wise  men.  Through  the  door 
shines  the  star.  At  the  bottom  of  the  picture  is 
quoted  the  text  from  Matthew  on  which  the  scene  is 


based,  and  in  one  corner  is  the  suggestion:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story." 

The  national  organization  of  billposters  have  de- 
cided to  use  some  of  their  space  for  social  better- 
ment and  the  portrayal  of  art.  This  picture  is  the 
first  of  a  series  and  the  next  one  will  be  a  scene  in 
the  lift  of  General  Grant. 
Belle   Vernon    (Pa.)    Enterprise. 


THE     NATIVITY    OF    CHRIST. 


Is    Depicted    PIctorially   on    Billboards   in    Fort   Scott — 
Attractive    Settings    Are    Seen    Here. 

Those  who  pass  the  corner  of  National  avenue  and 
Second  street  and  Wall  and  Clark  streets  are  at- 
tracted by  a  beautiful  billboard  setting  which  has 
been  put  up  by  Henry  C.  Ernich,  proprietor  of  the 
Port  Scott  Billboard  Company.  It  is  different  from 
anything  that  has  ever  been  seen  here,  and  unusual 
in  the  extreme. 

"The  Nativity  of  Christ"  is  the  subject  and  it  is  the 
first  of  a  series  of  fine  settings  that  will  be  seen  on 
the  boards  here.  The  second  picture  to  be  put  up  will 
be  entitled  "The  Life  of  General  Grant,"  and  this  will 
be  equally  as  pretty  as  the  one  to  be  seen  now.  The 
prominence  given  these  subjects  is  a  plan  of  the 
National  Bill  Posting  Association  and  was  outlined 
by  Joseph  Mitchell  Chappie,  editor  of  the  National 
Magazine  of  Boston,  and  Fram  M.  Lowe,  a  prominent 
attorney  of  Kansas  City.  Mr.  Ernich  is  giving  space 
on  his  boards  free  of  charge.  If  you  have  not  no- 
ticed this  work  of  art  you  should  pay  particular  at- 
tention to  it  the  next  time  you  pass. 
Fort    Scott    (Kan.)    Tribune. 


CHRISTMAS   IN   NEW   FORMS. 


Christmas  is  Christmas,  yet  the  nimble-minded 
and  generous  spirit  of  the  day  will  not  be  prevented 
from   giving   it   a  modern    stamp. 

Few  things  are  more  of  this  day  and  generation 
than,  for  example,  the  Poster  Advertising  Associa- 
tion. This  body  has  planned  to  put  large  pictures, 
representing  scenes  from  the  Bible,  on  the  billboards 
of  many  hundred  cities  and  towns.  The  first  of  the 
series,  of  a  character  suitably  Christmaslike  and  the 
design  of  an  artist  of  standing,  is  now  on  view  in 
different  parts  of  Chicago.  It  is  addressed  primarily 
to  children  and  bears  the  admonition,  "Ask  your 
Sunday  school  teacher  to  tell  you  the  story." 
Chicago    (111.)    Record-Herald. 


SILENT    SERMONS    ON    BILLBOARDS. 


Uplift    Movement    Undertaken    by   the    National    Associa- 
tion. 


John  D.  Cuddihy,  president  of  Calumet  Billposting 
Association,  announces  that  the  Calumet  Association, 
in  common  with  other  organizations  affiliated  with 
the  National  Poster  Advertising  Association  will 
shortly  engage  in  a  religious  and  inspirational  cam- 
paign. In  brief,  the  plan  is  to  throw  on  the  poster 
boards  of  the  country  posters  of  a  religious  and  in- 
spirational trend  and  teaching.  The  project,  which 
will  be  launched  this  month,  has  the  enthusiastic 
endorsement  of  the  clergy,  educators,  sociologists 
and   philanthropists   throughout   the   country. 

Mr.  Cuddihy  states  that  the  first  religious  poster 
which  will  be  displayed  at  once  will  be  a  composite 
of  the  two  world-famous  paintings  of  the  birth  of 
Christ  in  the  manger  of  the  Bethlehem  stable  and  the 
wise  men  of  the  East  led  by  the  star  to  the  place 
where  the  Child  was.  The  caption,  addressed,  of 
course,  to  the  rising  generation,  will  be  as  follows: 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
story."  This  poster  was  designed  by  Edward  Vol- 
kert  of  Cincinnati,  Ohio.  It  is  lithographed  in  eleven 
colors,  and  its  actual  size  is  twenty  feet  long  by  nine 
feet  high.    Critics  declare  that  it  is  the  most  wonder- 


(107) 


EDUCATIONAL     POSTERS 


ful    and    beautiful    lithograph    ever    made     in     this 
country. 

General  Grant  has  been  selected  as  the  subject  tor 
the  first  inspirational  poster.  There  will  be  an  eight- 
sheet  panel  of  the  humble  birthplace  of  the  soldier. 
The  middle  section  will  present  General  Grant  at  the 
zenith  of  his  career,  showing  the  surrender  of  Gen- 
eral Lee  at  Appomattox,  and  the  third  panel  will 
show  General  Grant  in  the  White  House. 

The  significance  of  the  combination  will  be  pressed 
home  upon  the  minds  of  those  who  see  the  poster 
with  this  question:  "What  are  you  doing  with  the 
better  opportunities?"  Across  the  top  of  the  poster 
will  run  this  caption:  "What  one  poor  boy  accom- 
plished." 

It  is  the  purpose  of  the  Association,  Mr.  Cuddihy 
states,  to  have  these  posters  lithographed  in  ten  or 
more  colors — in  fact  to  make  them  so  attractive  they 
will  be  the  most  striking  exhibits  that  have  ever  been 
seen  on  the  local  boards. 
Calumet   (Mich.)   News. 


POSTERS  OF  SAVIOUR. 


Billboard    Men   Start   on   Their   Campaign   of   Uplift   Work 
— Grant    Next    iVIonth. 


Evidences  of  the  new  uplift  work  of  the  National 
Billposters'  Association  are  being  seen  for  the  first 
time  in  Columbus.  They  consist  of  24-toot  posters 
depicting  the  Christ  Child  in  the  manger,  the  Mother 
Mary,  the  wise  men  of  the  East,  the  shepherds  and 
other  features  of  the  Christ  birth.  The  posters  are 
being  put  up  in  every  city  in  the  country  of  more 
than  .3,000  population. 

The  National  Billposters'  Association,  at  its  last 
summer's  convention,  decided  to  devote  some  of  its 
energies  each  year  to  welfare  and  uplift  work.  The 
present  posters  are  some  of  the  first  results  of  the 
decisions.  Pictures  of  General  Grant  are  to  be  shown 
next  month. 
Columbus   (Ohio)    Dispatch. 


Mr.  'W.  C.  Whitlock  of  this  city  has  received  no- 
tice from  the  Poster  Advertising  Association  that 
they  are  supplying  him  with  three  beautiful  posters 
in  twelve  colors,  entitled,  "The  Birth  of  Christ." 
These  are  for  use  on  billboards  in  the  large  towns 
and  are  supplied  with  the  understanding  that  they 
will  in  no  case  be  covered  with  any  advertising  of 
any  kind  from  December  10  to  January  1.  These 
posters  are  gotten  out  by  the  Educational  Commit- 
tee, which  was  appointed  at  the  last  annual  meet- 
ing in  July  at  Atlantic  City,  and  from  the  miniature 
shown  to  the  Examiner,  they  should  be  an  adornment 
to  any  billboard  in  the  city  and  instill  a  religious 
Christmas  feeling  into  the  hearts  of  all  who  may 
pause  to  give  this  subject  the  consideration  which  it 
duly  deserves. 
Charlottctown    (Prince   Edward    Island)    Examiner. 


POSTERS    ON    BILLBOARDS    PICTURE    "THE    NA- 
TIVITY" AND  CARRY  CHRISTMAS   LESSON. 


In  the  tri-cities  and  in  other  cities  in  this  country 
and  Canada,  pictures  of  the  birth  of  Christ  and  the 
adoration  of  the  Magi  have  been  placed  on  the  bill- 
boards to  add  to  the  Christmas  spirit  that  is  abroad 
throughout  the  land.  These  posters  were  hung  a  few 
days  ago  by  Charles  T.  Kindt  of  the  local  posting 
service.  Each  bears  the  legend:  "Ask  your  Sunday 
school  teacher  to  tell  you  the  story." 

On  fifty  of  the  largest  billboards  in  the  tri-cities 
appear  huge  twenty-tour-sheet  posters,  bearing  a  won- 
derfully executed  lithograph  of  the  scene  of  "The 
Nativity."  The  picture  measures  twenty  feet  long 
by  nine  feet  high. 

In  a  panel  of  the  frame  is  pictured  a  brass  plate 
hearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the  pic- 
ture  is   based: 

"And  when  they  were  come  into  the  house,  they 


saw  the  young  child  with  Mary,  His  Mother,  and  fell 
down  and  worshiped  Him." 

Manager  Charles  T.  Kindt  of  the  Burtis  thus  ex- 
plains the  way  it  happened: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertisers'  Association,  a  na- 
tional organization  covering  this  country  and  Can- 
ada. During  this  convention  a  feeling  took  form  that 
an  organization  with  such  resources  for  publicity 
should  do  something  to  aid  the  uplift  of  humanity, 
something  to  inspire  the  young  an(i  the  old,  to  build 
up  the  broken-hearted  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  placed  over  the  country  are  the  first  result 
of  its  work.  The  posters  are  being  placed  in  every 
city  with  a  population  of  more  than  3,000  in  this 
country  and  Canada,  the  number  allowed  to  each 
city  being  proportioned  to  its  size. 

The  entire  expense  of  the  work  is  born  by  the  mem- 
bers of  the  Association.  It  would  cost  at  least  $25,000 
if  any  organization  or  individual  had  paid  for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  &  Lithographing 
Company  of  Cincinnati,  who  has  made  a  beautiful 
blending  of  some  of  the  ideas  of  the  old  masters  and 
added  a  touch  of  his  own  genius  to  produce  an  ex- 
quisite and  touching  human  portrayal  of  the  most 
interesting  incident  in  the  life  of  Christ.  The  wise 
men  of  the  East  are  seen  kneeling  before  the  infant 
Jesus,  held  in  the  arms  of  His  mother.  Mary,  and 
surrounded  by  the  humble  occupants  of  the  stable. 

The  lithograph  is  executed  in  twelve  colors,  and 
has  been  pronoimced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a  large 
scale. 

The   pictures   will   remain   on   the   billboards   until 
after  Christmas,  and  will  doubtless  be  a  potent  aid 
in   bringing  to   many  minds   an  appreciation   of  the 
true  significance  of  the  holiday. 
Davenport    (Iowa)   Daily  Times. 


WILL   UTILIZE   BILLBOARDS   IN   A   NATION-WIDE 

EDUCATIONAL   CAMPAIGN    IN    ALL 

THE   CITIES. 


Battle  Creek  is  being  made  a  part  of  a  big  national 
system  of  education  through  billboards  by  E.  R. 
Smith  of  E.  R.  Smith  &  Company,  billposters,  and 
vice-president  of  the  Michigan  Billposters'  Associa- 
tion. 

Splendid  Christmas  posters  representing  the  visit 
of  the  three  wise  men  to  the  stable  where  Christ  was 
born  in  Bethlehem  have  been  put  on  five  of  the  E.  R. 
Smith  Company's  billboards  here  in  Battle  Creek. 
The  posters  are  magnificent  lithographs  in  eleven 
colors  and  are  20  by  nine  feet  in  size,  a  billboard 
having  been  designed  to  fit  them. 

All  over  the  United  States  the  posters  are  being 
put  up  in  cities  having  billposting  facilities  under 
the  direction  of  the  National  Billposters'  Association, 
of  which  Mr.  Smith  is  a  member.  Critics  say  the 
picture  is  the  most  wonderful  and  beautiful  litho- 
graph ever  produced  in  this  country.  It  is  produced 
from  a  painting  by  Edward  Volkert  of  Cincinnati,  and 
is  what  is  known  as  a  "24-sheet"  poster. 

The  posters  have  been  placed  on  the  billboards  on 
Elm  near  Marshall  street,  on  Maple  north  of  Union 
street,  opposite  the  Michigan  Central  depot,  at  the 
corner  of  Lake  avenue  and  Battle  Creek  avenue,  and 
opposite  the  American  garage  on  West  Main  street. 
An  effort  has  been  made  to  place  them  as  near  as 
possible  to  churches  and  schools.  All  the  ministers 
in  Battle  Creek  have  enthusiastically  endorsed  the 
plan  of  education,  and  will  probably  speak  on  it  at 
tlie   services  next  Sunday. 

Following  the  Christmas  posters,  which  show  the 
interior  of  tlie  little  stable  at  Bethlehem  with  the 
wise  men  kneeling  before  the  child  in  his  mother's 
arms,  will  be  shown  posters  of  the  early  life  of  Gen- 
eral Grant. 

Hattlo  Creek    (Mich.)    Evening   News. 


(io8) 


EDUCATIONAL     POSTERS 


BILLPOSTERS    PLAN    EDUCATIONAL  CAMPAIGN. 


Association    Starts    Movement    for    "Uplift    of    Nation" — 

Christmas    Poster    Erected    by    Wm.    Leavitt,    Jr., 

Opposite    Federal    Building. 


The  first  of  a  series  of  beautiful  art  posters,  which 
Is  part  of  a  campaign  of  education  or  rather  "uplift 
of  the  nation,"  inaugurated  by  the  Poster  Advertis- 
ing Association,  has  just  been  erected  by  Wm.  Leav- 
itt, Jr.,  the  local  billposter,  on  the  billboard  opposite 
the  new  Federal  Building. 

The  message  of  peace  on  earth,  good-will  to  men 
1b  proclaimed  by  the  poster  depicting  the  birth  of 
Christ. 

It  is  a  wonderful  lithograph  In  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest 
painters  of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  to- 
gether with  the  text  from  the  second  chapter  of 
St.  Matthew,  which  describes  the  scene  the  artist  has 
striven  so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like  the 
Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet  this  poster  was  designed  and  made  for  the 
Poster  Advertising  Association  at  a  cost  of  more  than 
$20,000,  exclusive  of  the  posting,  which  is  done  by 
all  the  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the  un- 
fortunate. 

The  Educational  Committee  of  the  Poster  Adver- 
tising Association  has  evolved  the  Christmas  poster 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up  early  in  the  new  year  with  another  wonderful 
poster  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowly  circumstances  to  the  president's 
chair,  as  a  stimulant  to  the  youth  of  the  country 
to  "go  and  do  likewise." 
Brazil   (Ind.)   News. 


BILLPOSTERS    ARE    "UPLIFTING"    NOW. 


Display     a     Picture     of    the     Nativity     In     All     Cities — No 

Ulterior    Motive — Aim    Is  to    Lead   Children    of   the 

Streets   to    Higher    Things. 


Advertising  and  altruism.  Billboards  and  benevo- 
lence.    The  cost  of  space  and   the  Christmas  spirit. 

Have  they — let  even  the  most  credulous  make 
answer! — have  they  anything  in  common  except  al- 
literation? 

They  have.  Not  only  throughout  the  country,  but 
In  this,  our  seething  melting  pot  of  a  city,  from 
which  the  milk  of  human  kindness  is  said  to  be 
skimmed  so  greedily  that  only  the  whey  of  bitter- 
ness remains,  a  body  of  stony-hearted  business  men 
have  made  a  contribution  to  the  festal  season  no 
less  unique  than  it  is  amazingly  sentimental.  They 
have  been  found  out — the  Scrooges!  Let  the  testi- 
mony of  your  own  eyes  aid  in  exposing  them. 

During  your  daily  travels  through  Manhattan,  the 
Bronx  and  Brooklyn  you  may  have  wonderingly 
observed  on  billboards  a  beautiful  lithograph  of  the 
nativity  of  Christ.  Standing  out  among  glaring 
announcements  of  the  merits  of  this  or  that  com- 
modity is  the  soft-hued,  humble  scene  in  the  stable 
with  the  Infant  in  swaddling  clothes  the  central 
figure.  The  picture  is  nine  feet  high  and  twenty 
long,  done  in  eleven  colors.  Into  the  huge  stone 
stable  the  shepherds,  come  from  "keeping  the  night 
watches  over  their  flock,"  have  brought  a  light.   Con- 


cealed in  front  of  them  in  the  foreground  the  rude 
lamp  is  outshone  by  the  brilliance  which  emanates 
from  the  Child. 

The  Magi  are  there  with  their  presents  of  gold, 
frankincense  and  myrrh.  Through  the  doorway  In 
the  blue  mist  of  the  night  appears  their  caravan, 
the  backs  of  the  camels  and  the  robes  of  the  servants 
silvered  by  the  guide  star  of  the  desert  wastes  be- 
yond the  city  of  David. 

Mary  is  supporting  the  Child,  who  stands  with 
arms  extended  above  the  coarse  straw  of  the  manger. 
In  her  eyes  is  a  far-away  look,  evidence  that  she 
is  pondering  the  great  event  in  her  heart.  In  a 
stall  are  the  ox  and  the  ass,  mute  adoration  in  their 
attitudes.  The  picture  has  borrowed  from  the  old 
masters  and  combined  the  ideas  of  the  modern  school. 

While  you  are  absorbed  in  the  picture's  beauty, 
the  question  assailing  you  constantly  is:  "What  does 
it  advertise?  Where  the  quid  pro  quo?"  In  the 
lower  left  hand  you  have  found  the  mystifying  in- 
scription: "Ask  your  Sunday-school  teacher  to  tell 
you  the  story."  That  is  the  only  hint  at  an 
explanation. 

We  started  by  looking  sharply  for  the  cloven  hoof 
of  the  press  agent — and  ended  by  rebuking  ourselves 
for  our  cynicism.  As  far  back  as  last  July,  at  the 
annual  convention  in  Atlantic  City  of  the  Poster 
Advertising  Association,  a  nation-wide  organization 
comprised  of  3,000  poster  companies,  it  was  decided 
to  inaugurate  an  uplift  movement  looking  especially 
to  the  betterment  of  the  poorer  class  of  children. 

"We  felt,"  said  Barney  Link,  president  of  a  local 
poster  company  whose  name  he  specified  should  not 
be  mentioned,  "that  having  at  hand  the  medium  of 
pictorial  appeal,  we  should  utilize  it  to  instill  In 
youthful  minds  noble  and  inspiring  thoughts.  We 
were  thinking  particularly  of  the  handicapped  child 
whose  education  is  restricted. 

"We  have  already  been  criticized  as  having  ulterior 
motives,  but  that  was  to  be  expected.  We  intend 
to  go  on  unhindered,  however,  displaying  the  posters. 
See  that  pile  of  letters?  The  clergy  of  the  city  have 
sent  them  by  way  of  encouragement.  We  are  not 
looking  for  the  'last  dollar,'  and  we  can  afford  to 
back  the  movement,  whereas  a  philanthropist  in  pri- 
vate life  would  have  to  spend  $100,000  to  do  it. 

"The  cost  of  the  lithographing  has  been  $12,000. 
The  members  of  our  large  association,  each  making 
personal  contributions,  have  not  felt  that  amount 
too  great  a  drain  upon  their  purses — or  strain  upon 
their  charitable  instincts. 

"In  New  York  300  of  the  nativity  posters  are  up. 
In  every  other  city  of  the  United  States  and  Canada, 
having  over  a  population  of  3,000,  the  same  picture 
has  been  put  on  the  billboards  in  numbers  according 
to  our  membership  in  the  various  cities.  'The  Nativ- 
ity' is  the  work  of  Edward  Volkert,  an  artist  of 
Cincinnati." 

K.  H.  Fulton,  another  of  the  poster  advertising 
men  interested  in  the  campaign,  said  that  the  nativ- 
ity picture  will  be  replaced  later  by  a  poster  of 
President  Grant,  with  inserts  showing  the  humble 
lot  of  his  early  life  and  his  gradual  rise  to  fame. 
The  legend  will  be,  "This  is  what  one  poor  boy  ac- 
complished. How  are  you  using  your  opportunities?" 
Subsequently  the  billboards  will  present  phases  of 
the  life  of  a  Boy  Scout,  and  at  Easter  time  another 
religious  poster  will  be  pasted  up.  The  plan  is  to 
change  the  posters  on  an  average  of  once  a  month. 

"Does  the  sentiment  seem  mawkish?"  asked  an- 
other of  the  uplift  committee  who  did  not  want  his 
name  used.  "I  remember  that  when  Joe  Chappell 
of  the  National  Magazine  suggested  the  plan  at  the 
convention  in  July  there  was  an  eager  response,  but 
the  members  felt  that  they  might  be  accused  of 
having  'soft  spots.'  And  a  business  man,  you  know, 
should  be  a  rock  to  work  destruction  of  the  good 
ship   'Sentiment.'  " 

We  stood  for  a  few  minutes  at  the  southwest  cor- 
ner of  Fifty-seventh  street  and  Eighth  avenue,  where 
one  of  the  religious  posters  is  pasted  on  a  fence 
enclosing  vacant  property.  There  was  not  long  to 
wait.     Three  ill-clothed,  begrimed  kiddies  appeared. 


(109) 


EDUCATIONAL     POSTERS 


one  of  them  on  destruction  bent.  He  wielded  a  bit 
of  charcoal,  plying  it  in  a  thin,  black  trail  over  the 
posters  as  he  walked.  Now  and  again  he  looked 
back  over  his  artistry,  smug  delight  in  his  face. 
Suddenly  one  of  his  companions  arrested  his  prog- 
ress, grasping  the  defacing  fingers  in  his  own. 

"Look-it  where  you're  goin',"  he  cried,  his  eyes 
bulging.  His  disengaged  arm  was  pointing  to  the 
center  of  "The  Nativity."  The  little  malefactor 
stretched  out  his  head  to  view  the  picture  ahead, 
while  his  companion  asked  in  amazement: 

"Don't   yuh    know    that's   God?" 
New  York    (N.    Y.)    Evening   Sun. 


LIKE    RICH    OIL    PAINTINGS. 


Handsome    Pictures    Displayed    on    the    Billboards. 


The  Defiance  Poster  Advertising  Service  is  display- 
ing on  its  new  steel  billboards  two  beautiful  posters, 
9  by  12  feet  in  size  and  lithographed  in  twelve  col- 
ors, which  are  attracting  an  unusual  amount  of  fa- 
vorable attention.  The  posters  in  question  pictures 
the  "Birth  of  Christ"  with  the  suggestion  reading, 
"Ask  your  Sunday  school  teacher  to  tell  you  the 
story."  The  poster  is  encased  in  a  gold  frame  along 
the  bottom  of  which  is  a  quotation  from  the  Bible. 

The  Poster  Advertising  Association  of  the  United 
States  and  Canada  is  making  a  nation-wide  campaign 
of  these  posters  through  its  members  in  every  city, 
the  desire  being  to  inaugurate  an  "uplift  movement 
for  the  good  of  humanity."  There  is  no  advertising 
on  the  posters,  and  the  entire  cost  of  the  same,  and 
the  space  on  the  "boards"  which  they  occupy  is  borne 
and  donated  by  the  members  of  the  association,  who 
are  to  be  commended  for  the  movement  and  spirit 
shown. 

The  big  city  papers  have  made  special  mention  re- 
garding the  campaign,  most  favorably,  and  herald 
the  same  as  a  great  aid  to  the  church  and  Sunday 
school  and  the  educational  feature. 

The  posters  in  Defiance  are  on  the  boards  located 
at  the  corner  of  Clinton  and  Fourth  streets  and  on 
Fifth   street,   between   Clinton   and   AVayne,   and   are 
worth  going  out  of  your  way  to  see. 
Defiance   (Ohio)    Daily   Express. 


POSTERS    GIVING    LIFE    OF   CHRIST    PRAISED. 


Movement      Called      Greatest      Religious      Publicity      Ever 
Conceived. 


"The  posters  depicting  scenes  in  the  life  of  the 
Savior  are  the  greatest  religious  advertising  ever 
conceived,"  said  Marion  Lawrance,  secretary  of  the 
International  Sunday  School  Association,  referring 
to  the  posters  being  placed  in  3.700  towns  of  the 
United  States.  The  posters  are  the  contribution  of 
the  Association  to  the  "uplift  of  humanity." 
Chicago    (111  )    Examiner, 


BILLPOSTERS    START   UNIQUE    EDUCATIONAL 
CAMPAIGN. 


More  than  500  children  of  the  Halsted  Street  Insti- 
tutional Church  Sunday  school.  West  Twentieth  and 
South  Halsted  streets,  promised  that  during  the 
week  they  would  study  the  Christmas  picture  which 
the  Poster  Advertising  Association  has  posted  in 
various  parts  of  Chicago  as  a  part  of  an  educational 
campaign.  The  picture  has  printed  on  one  side  of  it, 
"Ask  your  Sunday  school  teacher  to  tell  you  the 
story." 

""The  picture  shows  the  visit  of  the  wise  men  to  the 
infant  Christ,"  the  Rev.  ,1.  B.  Martin,  the  pastor,  ex- 
plained to  the  children. 

"It  will  do  you  good  to  study  it,"  he  said,  and  then 
called  for  a  show  of  hands  of  those  who  had  already 
seen  it.  One  small  boy  called  out  that  he  had  seen 
one  on  Canalport  avenue.    Another  said  he  had  seen 


one  on  Twenty-second  street,  and  another  said  he  had 
seen  one  on   Michigan  avenue. 

Pastor  Martin  told  about  a  man  who  counted  the 
number  of  persons  who  had  stopped  to  look  at  the 
picture  near  where  he  was  taking  lunch.  "I  counted 
121  persons  go  by,"  the  man  said,  "and  sixty-eight 
of  the  number  stopped  and  looked  at  the  picture  and 
fifty-three  seemed  to  go  by  heedlessly."  The  chil- 
dren promised  to  look  not  only  at  the  one  now  ex- 
hibited but  at  others  which.  Pastor  Martin  explained, 
were  to  be  posted  in  the  future.  "Christ  Knocking  at 
the  Door''  and  "Golgotha"  are  two  of  the  other  pic- 
tures named  as  yet  to  be  posted. 

The  pictures  are  9  by  20  feet  in  size.  According  to 
a  statement  made  by  the  Association,  they  are  to  be 
placed  in  3.700  towns.  The  original  of  the  picture 
now  on  exhibition  was  painted  by  Edward  Volkert  of 
Cincinnati. 
Chicago   (111.)   Tribune. 


BEAUTIFUL    LITHOGRAPH    POSTER    IS 
EXHIBITED. 


There  is  now  being  displayed  on  the  billboards 
of  this  city  what  critics  pronounce  the  most  wonder- 
ful and  beautiful  lithograph  ever  made  in  this  coun- 
try. It  represents  "The  Birth  of  Christ"  and  is  in 
eleven  colors.  Oliver  Taylor,  owner  of  the  local 
billposting  plant,  says  this  is  the  first  of  a  series  of 
educational  posters  ordered  by  the  National  Poster 
Advertising  Agency  for  the  movement  to  aid  in 
the  uplift  of  humanity.  Every  town  in  the  United 
States  where  there  is  a  billboard  system  these  pic- 
tures may  be  seen.  The  Association  at  a  great  cost 
furnishes  these  free  and  the  plant  owners  post  them 
free  as  their  contribution  to  this  movement.  Placed 
on  the  new  molding  finished  boards  now  being  erected 
here,  they  are  attracting  a  great  deal  of  attention  and 
appear  like  a  huge  oil  painting  in  a  frame. 
Bristol    (Tenn.)    Herald-Courier. 


CHRISTMAS    POSTER. 


Proclaiming     Message     of     "Peace     on     Earth     and     Good 
Will   to    Men." 


During  the  past  few  days  there  have  been  posted 
on  local  billboards  in  the  Bethlehems  seven  copies  of 
a  wonderful  lithograph  of  the  Nativity  in  twelve  col- 
ors by  the  Bethlehems  Poster  Advertising  Company. 
The  picture  proclaims  the  message  of  "peace  on 
earth  and  good  will  to  men."  The  Educational  Com- 
mittee of  the  Poster  Advertising  Association,  which 
is  really  the  national  body,  and  to  which  the  local 
Association  belongs,  has  evolved  the  Christmas 
poster,  9  feet  by  21  feet  in  dimensions,  which  is  at- 
tracting great  attention  in  every  city  and  town 
where  billposter  associations  exist.  The  picture  is 
declared  to  be  a  very  fine  example  of  lithographic  art. 
The  design  is  a  composite  of  five  of  the  most  famous 
jiictures  of  the  birth  of  Christ  by  the  greatest  painters 
of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your  Sun- 
day-school teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Matthew, 
which  describes  the  scene  the  artist  has  striven  so 
well  to  depict. 

This  iioster  was  designed  and  made  for  the  Poster 
Advertising  Association  at  a  cost  of  more  than 
.$20,000,  exclusive  of  the  posting,  which  is  done  by 
all  the  members  free  of  any  charge.  It  is  the  first 
of  a  series  of  posters  intended  to  stimulate  the  young 
men  and  women  of  the  country,  and  to  cheer  the  old, 
as  well  as  to  carry  a  message  of  hope  and  comfort 
to  the  unhajipy  and   the  unfortunate. 

The  Educational  Committee  will  follow  up  the 
Nativity  early  in  the  New  Year  with  another  fine 
poster  depicting  the  life  of  General  Grant,  tracing  his 
rise  from  lowly  circumstances  to  the  President's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise."     The  local  association  to-day 


(no) 


EDUCATIONAL     POSTERS 


mailed  a  circular  letter  to  each  minister  of  tiie  gospel 
In  the  Bethlehems,  calling  attention  to  the  "uplift 
movement  for  the  good  of  humanity"  in  utilizing  the 
immense  pictorial  appeal  of  the  posters  in  a  way 
which  shall  make  men  better  by  turning  their  minds 
to  noble  and  inspiring  thoughts.  The  circular  letter 
concludes: 

"At  this  season  of  the  year,  above  all  others,  it 
is  felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  'The  Nativity."  It  is  a  first 
step  in  this  important  movement  and  we  trust  that 
you  will  be  in  hearty  accord  with  it.  We  want  you 
to  feel  that  we  have  no  ulterior  motive,  but  that 
we  want  to  contribute  our  mite  to  the  spiritual  uplift 
of  humanity.  We  feel  sure  that  this  'old,  but  ever 
new,  story'  will  be  brought  home  to  the  people  this 
Christmas  season  with  new  force,  while  in  addi- 
tion even  those  who  do  not  attend  divine  service 
will  be  reached  by  this  wonderful  picture." 
Bethlehem    (Pa.)    Times. 


CHRISTMAS   GREETING   ON    BILLBOARD. 


Commendable  enterprise  and  commercial  idealism 
of  modern  billposting  are  splendidly  evidenced  this 
week  by  the  appearance  of  a  masterpiece  billboard 
display  at  the  corner  of  Mission  and  Orondo.  It  is 
the  first  time  anything  of  this  kind  has  ever  been 
seen  upon  the  billboards  of  America.  It  marks  the 
transformation  from  a  sordid  past  to  a  higher  con- 
ception of  advertising.  Time  was  when  the  typical 
bill  poster  made  the  saloon  his  headquarters  and 
spent  most  of  his  time  there.  To-day  he  is  an  up-to- 
date  business  man  who  accepts  his  share  of  life's  re- 
sponsibility. 

For  Christmas  season  the  American  Bill  Poster 
Association  has  sent  to  all  its  local  affiliations  a  mag- 
nificent twenty-eight  sheet  reproduction  of  a  master- 
piece oil  painting  picturing  the  infant  Jesus  in  the 
manger  at  Bethlehem  and  the  arrival  of  the  wise 
men  of  the  East  who  offer  gifts  of  gold,  frankincense 
and  myrrh.  At  the  bottom  of  the  picture  are  the 
words,  "Ask  your  Sunday  school  teacher  to  tell  you 
the  story."  Not  a  word  of  advertising  material  is  on 
the  poster  nor  anything  to  detract  from  the  religious 
lesson  it  teaches.  Manager  Ferguson  has  given  an 
effective  background  by  covering  all  commercial  ad- 
vertising on  the  board  and  surrounding  the  Christ- 
mas picture  with  white  border. 
Wenatchee   (Wash.)   Daily  World. 


POSTER  AS   FACTOR  IN   MORAL  UPLIFT. 


Series    of    Religious    and    Historical    Subjects    Selected    for 

Illustration — First    to     Be     Exiiiblted     Is     of     Birth     of 

Christ — Posting    of    Finely     Executed    Pictures    in 

Washington     and    Other    CItlesI 


Designed  to  demonstrate  that  the  billboard  can 
he  made  a  powerful  factor  for  the  moral  develop- 
ment of  American  youth,  as  well  as  for  the  civic 
uplift  of  American  municipalities,  a  series  of  re- 
ligious and  historical  posters,  prepared  under  the 
direction  and  at  the  expense  of  the  allied  poster 
printers  and  billposters  of  the  United  States,  will  be 
exhibited  in  Washington  and  every  large  city  in  the 
Union. 

The  first  picture,  that  representing  the  birth  of 
Christ  in  the  manger  at  Bethlehem,  will  be  issued 
Tuesday.  It  will  be  posted  at  about  fifty  locations 
throughout  the  city  and,  at  the  end  of  a  month, 
will  be  replaced  with  others,  some  of  a  historical 
character. 

In  small  type  at  the  top  of  the  religious  poster 
will  appear  the  words:  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story."  The  Washington 
Truth  Society,  which  is  interested  in  the  possibilities 
of  the  project,  has  suggested  that  Sunday-school  and 
other  religious  bodies  throughout  the  country  sup- 
plement the  work  of  the  posters  by  having  them 
reproduced  in  colors  on  small  cards  with  explanatory 
stories  on  the  backs  of  the  cards. 


The  posters  are  said  to  be  of  the  finest  workman- 
ship that  can  be  produced  in  the  United  States.  They 
are  twenty  feet  long  by  nine  and  one-half  feet  high, 
and  are  in  twelve  colors,  printed  by  a  new  process. 
The  associated  lithographers  of  the  country  have 
entered  into  the  project  with  the  poster  printers  and 
billposters,  and,  as  a  result  of  the  combined  efforts 
of  these  forces,  the  posters,  it  is  said,  will  far  sur- 
pass the  present  highest  types  of  outdoor  displays 
and  will  establish  a  new  standard  in  lithographic 
art. 

It  is  announced  that  the  entire  cost  of  designing, 
cost  of  the  paper,  the  lithographic  work  and  the 
posting  will  be  borne  by  the  poster  printers  and 
billposters'  associations.  It  is  said  that  the  expense 
will  run  into  thousands  of  dollars. 

The  completion  of  the  project  is  the  result  of  a 
series  of  meetings  held  by  the  associations  during 
the  past  two  months.  When  the  matter  was  first 
considered,  it  was  decided  to  enlist  the  aid  of  wealthy 
philanthropists,  inasmuch  as  the  scheme  was  one 
intended  for  the  nation's  benefit.  Later  it  was  de- 
cided that  the  organization  should  stand  the  whole 
expense  of  the  enterprise  and  assume  its  full 
direction. 

The  design  for  the  posters  which  will  be  put  up 
Tuesday  was  selected  because  it  was  considered  the 
most  appropriate  for  the  first  of  the  religious  pic- 
tures, in  view  of  the  approach  of  the  Christmas 
season. 

The  -picture  shows  the  Christ  Child  held  in  the 
arms  of  the  Virgin  Mary,  with  Joseph  standing  be- 
side the  manger.  The  shepherds  from  the  hills  of 
Bethlehem  are  in  attitude  of  adoration  before  the 
infant  Savior,  while  the  three  wise  men  of  the  Bast 
are  offering  their  gifts  of  gold,  frankincense  and 
myrrh.  The  traditional  ox  and  ass  appear  in  the 
background.  Some  of  the  shepherds'  flocks  are 
within  the  stable  gazing  mutely  on  the  scene.  Out- 
side the  entrance  to  the  stable  can  be  seen  the  ser- 
vants and  camels  of  the  wise  men,  while  off  in  the 
distance  the  "star  of  the  East"  is  casting  its  light 
over  the  entire  exterior  scene.  It  is  said  that  sev- 
eral clergymen  who  have  seen  the  poster  declare  It 
to  be  one  of  the  finest  pictures  of  the  birth  of  Christ 
created  in   recent  years. 

The  first  historical  poster  will  be  the  life  of  Grant 
in  three  pictures.  The  first  part  of  the  poster  shows 
a  log  cabin.  Grant's  home.  Grant  is  shown  as  a  boy 
plowing  in  the  field,  and  later  chopping  trees  in  a 
forest.  Under  this  portion  of  the  poster  is  an  in- 
scription: "Grant's  start."  In  the  center  of  the 
poster  will  appear  the  words,  "Grant  directing  his 
troops  in  battle,"  under  which  are  the  words,  "Grant's 
work."  The  last  portion  shows  a  picture  of  the 
White  House  and  the  Capitol,  with  Grant  as  presi- 
dent of  the  United  States.  Under  this  appears, 
"Grant's  reward."  In  heavy  and  conspicuous  letters, 
running  across  the  entire  bottom  of  the  poster,  will 
appear  the  words:  "What  one  poor  boy  accom- 
plished. What  are  you  doing,  with  better  oppor- 
tunities?" 

It  is  considered  probable  that  subsequent  posters 
will  embrace  such  pictures  as  "Christ  in  the  Temple," 
"Christ  Blessing  the  Children,"  "Christ  in  Geth- 
semane"  and  other  scenes  in  the  life  and  passion 
of  the  Savior. 

Among   the    historical    posters   considered    will    be 
scenes  in   the   life  of  Washington  and  a  number  of 
the  greatest  presidents. 
Washington    (D.   C.)    Sunday  Star. 


NATIVITY    PICTURES    ON    BILLBOARDS. 


The  entire  city  of  Davenport  is  to  be  billed  with 
great  posters,  nine  feet  high  and  twenty-one  feet 
long,  depicting  the  birth  of  Christ,  as  the 
result  of  a  determination  upon  the  part  ot 
the  poster  advertising  interests  of  America  to  dis- 
play "The  Nativity"  pictures  on  billboards  in  every 
city  and  town  of  importance  in  the  United  States. 
These  posters  will  be  located  at  the  following  boards 


(in) 


EDUCATIONAL     POSTERS 


In  Davenport:  Fullerton  avenue  and  Christie  street, 
319  West  Fourth  street,  corner  Fourth  and  Myrtle 
streets,  220  West  Eighth  street,  Thirteenth  and 
Gaines  streets,  Washington  and  Liberty  streets.  In 
regard  to  the  new  move,  Charles  T.  Kindt  of  this 
city,  president  of  the  Poster  Advertising  Association, 
has  made  the  following  statement:  "The  poster  ad- 
vertising interests  of  America  desire  to  inaugurate 
an  'uplift  movement  for  the  good  of  humanity,'  utiliz- 
ing the  immense  pictorial  appeal  of  posters  in  a  way 
which  shall  make  men  better  by  turning  their  minds 
to  noble  and  inspiring  thoughts.  Needless  to  say, 
there  is  no  advertising  of  any  description  connected 
with  these  beautiful  pictures.  The  entire  cost  of  the 
posters,  which  are  produced  in  twelve  colors,  and  the 
cost  of  the  space  which  they  will  occupy,  is  donated 
freely  by  the  members  of  the  Poster  Advertising  As- 
sociation. At  this  season  of  the  year,  above  all  others, 
it  is  felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  "The  Nativity."  We  want 
you  to  feel  that  we  have  no  ulterior  motive,  but  that 
we  want  to  contribute  our  mite  to  the  spiritual  uplift 
of  humanity.  We  feel  sure  that  his  'old,  but  ever 
new,  story'  will  be  brought  home  to  the  people  this 
Christmas  season  with  new  force,  while  in  addition 
even  those  who  do  not  attend  divine  service  will  be 
reached  by  this  wonderful  picture." 
Eock   Island    (III.)    Argus. 


ASSOCIATED      BILLPOSTERS      FOSTER 
CHRISTIAN    SPIRIT. 


Hundreds  of  Superior  people  have  been  attracted 
by  the  huge  poster  picture  displayed  on  the  billboard 
on  the  west  side  of  Tower  avenue,  north  of  the  new 
Lightbody-Wingate  Building  at  Fourteenth  street,  de- 
picting the  three  wise  men  worshiping  the  infant 
Christ  Child,  on  the  first  Christmas  morn,  1913  years 
ago  at  Bethlehem. 

Below  the  picture  appears  the  following  quotation 
from  the  Gospel  of  St.  Matthew,  "And  when  they 
came  into  the  house  they  saw  the  young  Child  with 
Mary,  His  Mother,  and  fell  down  and  worshiped 
Him." 

The  picture  itself  is  inscribed.  "Ask  your  Sunday- 
school  teacher  to  tell  you  the  story." 

The  picture  poster  is  one  of  thousands  of  the  same 
kind  which  are  being  displayed  in  the  larger  cities 
of  the  country  by  the  Poster  Advertising  Association 
of  the  United  States.  The  fostering  of  a  better 
Christian  spirit  is  the  purpose  of  the  poster,  accord- 
ing to  officers  of  the  Superior  Billposting  Company, 
■which  is  affiliated  with  the  national  organization. 
Superior    (Wis.)    Telegram. 


BILLBOARDS    TO    BE    USED    IN     UPLIFT    WORK. 


Masterpiece    Poster    Depicting    Birth     of   Christ    Displayed 
In    Many   Parts   of   City. 


The  "uplift  movement  for  the  good  of  humanity," 
which  has  been  inaugurated  by  the  Poster  Advertis- 
ing Association  of  America,  has  reached  Portland. 
This  organization  is  utilizing  the  immense  pictorial 
appeal  of  posters  in  a  way  which  will  tend  to  make 
men,  women  and  children  better  by  turning  their 
minds  to  noble  and  imposing  thoughts. 

On  the  billboards  of  this  city  have  been  placed 
19  reproductions  of  a  groat  poster  masterpiece,  nine 
feet  high  and  twenty-one  feet  long,  depicting  the 
birth  of  Christ,  which  will  bring  this  old  but  new 
Btory  home  to  the  people  of  this  city  during  this 
Christmas  season  with  new  force.  In  the  foreground 
there  is  an  exhortation  to  the  children  reading: 
"Ask  your  Sunday-school  teacher  to  tell  you  the 
Btory,"  and  also  a  verse  taken  from  the  second 
chapter  of  St.  Matthew,  concerning  the  visit  of  the 
wise  men  to  the  stable  in  Bethlehem.  These  posters 
are  located  on  the  billboards  on  Savier  street  be- 
tween Nineteenth  and  Twentieth,  Washington  and 
Nineteenth,  Morrison  and  Nineteenth,  Madison  and 
Fifth,  First  and  Lincoln,  Front  and  Grover,  Schuyler 


and  Union,  Williams  and  Stanton,  Grand  and  Alberta, 
Klllingsworth  and  Patton,  Cook  and  Mississippi, 
Tillamook  and  Mississippi,  East  Twentieth  and  Burn- 
side,  Grand  avenue  and  East  Ash,  Grand  avenue  and 
East  Taylor,  Hawthorne  avenue  and  East  Eighth, 
A  and  Gidean  and  Belmont  and  East  Forty-fifth. 

To  stimulate  the  patriotism  of  the  youth  of  the 
country,  and  to  cheer  those  who  are  downcast,  an- 
other poster  of  about  the  same  size  illustrating  the 
life  and  achievements  of  President  U.  S.  Grant  will 
soon  be  issued  and  placed  on  the  billboards  of  this 
city.  Other  similar  posters  will  follow  from  time 
to  time  during  the  year. 
Portland  (Ore.)  Journal. 


COMMENDABLE   ACT. 


The  billboards  of  the  country  are  coming  to  be  an 
important  factor  since  they  have  practically  come 
under  the  management  of  one  head.  They  are  getting 
to  be  so  generally  used  by  advertisers  that  the  news- 
papers over  the  country  should  awaken  to  the  great 
possibilities  to  which  they  may  develop. 

Our  attention  is  directed  to  a  most  commendable 
act  on  the  part  of  the  billboard  management  which 
confronts  this  and  every  city  in  this  country  during 
the  Christmas  holidays.  On  every  billboard  of  con- 
sequence can  be  found  an  extremely  beautiful  and 
artistic  picture,  portraying  the  birth  of  Christ.  Three 
of  these  pictures  are  to  be  seen  here;  one  at  the 
Hess  real  estate  location,  another  one  on  West  Fifth 
avenue  and  another  on  First  street  by  the  Ranney- 
Davis   wholesale  house. 

This  timely  thought  carries  with  it  a  wonderful 
expense  without  any  immediate  returns.  They  might 
have  adopted  another  plan  to  have  directed  attention 
to  the  billboards,  but  they  could  not  have  chosen 
anything  quite  so  timely  and  commendable. 
Arkansas   City   (Ark.)   Daily  News. 


CHURCH     COULD     PROFIT     BY     WISE 
ADVERTISING. 


Dr.    Paul     B.    Jenkins    Emphasizes    Advantages   of    Public 
Campaigns — Cites   Christmas   Poster   Work   and   Tem- 
perance Success — "Gospel   of  Nonsense"   Is  Theme 
of    Rev.    F.    R.    Leach    at    Grace    Baptist 
— Sermons    in     Other   Churches. 


At  Immanuel  Presbyterian  Church  last  night.  Dr. 
Paul  B.  Jenkins  spoke  on  "A  New  and  Beautiful 
Way  of  Telling  the  Christmas  Story,"  alluding  to 
the  Christmas  posters  which  the  Poster  Advertising 
Association  has  put  up  in  every  city  and  town  of  im- 
portance in  the  United  States.  As  an  accompaniment 
to  the  sermon,  the  congregation  was  presented  with 
photographic  miniatures  of  the  poster  in  question,  of 
which  a  large  number  have  been  posted  on  promi- 
nent billboards  throughout  Milwaukee.  In  his  sermon 
Dr.  Jenkins  said: 

"The  act  of  this  great  corporation  in  telling  the 
Christmas  story  of  the  birth  of  Christ  throughout 
every  city  in  the  land  seems  to  me  not  only  inex- 
pressibly touching,  but  also  laden  with  many  lessons 
for  us  of  the  Christian  churches. 

"In  the  first  place,  it  is  preaching,  of  the  best  and 
simplest  kind,  because  it  brings  the  great  under- 
lying fact  of  the  birth  of  Christ  before  ever>'  element 
of  the  community,  young  and  old,  rich  and  poor,  the 
churchgoer  and  the  non-attendant. 

"In  the  second  place,  this  picture  is  one  form  of  a 
great  and  public  confession  of  faith  in  Christ,  and 
of  humanity's  infinite  debt  to  Him.  What  a  lesson  its 
widespread  and  unashamed  publicity  ought  to  im- 
press upon  the  men  who  to-day  are  afraid  to  let  it 
be  known  where  they  stand  with  regard  to  Him! 

"And  lastly,  it  ought  to  tell  us  of  the  churches  of 
what  good  we  might  do  carrying  on  this  same  method 
of  telling  the  story  of  Christianity  and  of  the  Chris- 
tian church  in  the  same  way  in  still  other  pictures 
and  more  of  them.     The  temperance  people  are  al- 


(112) 


EDUCATIONAL     POSTERS 


ready  alive  to  it,  and  to  its  effectiveness  owe  more 
tlian"  one  of  their  victories  in  the  southern  states. 
Thinlv  what  would  be  the  effect  on  the  public  mind  if 
we  were  to  thus  scatter  abroad  the  truths  of  the 
Gospel,  as  expressed  in  Christian  art,  instead  of 
keeping  them  shut  in  our  museums  and  art  galleries. 
May  this  instance  bring  our  men  to  realize  what 
unusual  opportunities  are  thus  within  their  reach!" 
Milwaukee   (Wis.)    Sentinel. 


LEAVITT  RECEIVES  MANY  COMPLIMENTS. 


For    Display    of    Christmas    Posters    on    Billboards   About 
the  City. 


William  H.  Leavitt,  Jr.,  city  billposter,  admits 
that  he  did  not  know  he  was  doing  such  a  com- 
mendable thing  when  he  put  up  the  big  Christmas 
posters  on  a  number  of  the  prominent  billboards  in 
the  city,  but  judging  from  the  number  of  compli- 
ments from  local  people,  as  well  as  several  letters 
he  has  received,  the  idea  certainly  meets  the  ap- 
proval of  many. 

Mr.  Leavitt  prizes  the  following  letter,  which  he 
received  recently  from  Merle  Sidener,  former  city 
editor  of  the  Indianapolis  Star: 

December  20,  1913. 
Mr.   William   Leavitt,   Jr., 
Brazil,   Ind. 

Dear  Sir: — In  The  Indianapolis  Neivs  of  last  night 
I  notice  a  short  item  from  Brazil,  saying  that  you 
have  placed  Christmas  posters  on  a  number  of  your 
billboards. 

I  cannot  refrain  from  expressing  my  personal  ap- 
proval. Of  course,  I  do  not  know  whether  you  are 
inspired  by  religious  motives,  but  that  really  makes 
no  difference.  As  a  business  man  you  have  recog- 
nized an  opportunity  to  do  something  of  real  con- 
structive value  in  your  community. 

You  have  surely  caught  the  spirit  of  the  times, 
and  your  action  will  have  an  influence  more  wide- 
spread than  you  think.  Other  men  will  be  encour- 
aged to  do  unselfish  acts  by  the  knowledge  of  what 
you  have  done. 

I  am  sure  your  own  Christmas  season  will  be  all 
the  more  happy  and,  although  I  am  a  stranger,  I 
wish  to  mingle  my  best  wishes  with  those  of  your 
personal   friends. 

Very  truly  yours. 

Merle  Sideneb. 
Brazil  (Ind.)  Dally  Tlmea. 


BILLBOARD     OWNERS     PREACH     BY    GREAT 
PICTURE. 


The  most  remarkable  and  perhaps  one  might 
fairly  say  the  most  significant  innovation  of  Amer- 
ica's 1913  Christmas  season  has  been  the  appearance 
of  Christmas  posters  on  the  billboards  of  American 
cities  the  last  two  weeks  before  Christmas.  This 
display  is  a  huge  twenty-four  sheet  lithograph  twenty 
feet  long  by  nine  feet  high,  picturing  the  adoration 
of  the  infant  Savior  by  shepherds  and  magi  at  Beth- 
lehem— the  work  of  Edward  Volkert,  chief  artist 
of  the  United  States  Printing  &  Lithograph  Com- 
pany in  Cincinnati.  His  work  is  not  wholly  orig- 
inal, but  a  harmonization  of  ideas  drawn  from 
several  classic  painters  of  Christian  history  who 
have  treated  the  Christmas  theme.  The  values  of 
the  picture  are  highly  artistic  and  truly  reverent. 
As  an  evidence  of  sincere  intent  to  make  the  poster 
a  real  means  of  religious  influence,  there  is  lettered 
in  its  margin  the  text,  "And  when  they  came  into 
the  house,  they  saw  the  young  Child  with  Mary  His 
mother,  and  they  fell  down  and  worshiped  Him." 
And  across  the  face  of  the  painting  itself  run  the 
words:  "Ask  your  Sunday-school  teacher  to  tell 
you  the  story." 

This  whole  Christmas  display  is  the  result  of  an 
actual  moral  and  even  religious  revival  which  oc- 
curred in  the  national  convention  of  the  Poster  Ad- 
vertising Association  at  Atlantic  City  last  summer. 


This  gathering  was  composed  of  representatives  of 
the  great  firms  which  own  the  billboards  in  Amer- 
ican cities,  and  these  delegates  faced,  with  what 
amounted  to  a  profound  conviction  of  sin,  the  com- 
mon public  accusation  that  they  were  lending  their 
property  and  influence  to  advertising  vicious  agencies 
in  theatrical  and  other  lines.  Their  penitence  took 
the  form  of  arrangements  to  clean  up  the  billboards 
and  purify  them  at  least  of  obscenity.  But  they 
were  not  content  with  this  negative  measure.  An 
educational  committee  was  appointed  to  devise  some 
way  by  which  the  billboard  owners  might  have  a 
part  in  the  moral  uplift  of  the  country.  It  was  this 
committee  which  developed  the  idea  of  a  Christmas 
poster,  and  which  determined  that  it  should  spread 
not  mere  conventional  sentiments  of  Christmas 
good-will,   but  a  direct  religious  message. 

The  plan  laid  out  for  this  strange  new  evangelism 
contemplated  the  display  of  the  great  Christmas 
lithograph  in  every  city  of  the  United  States  and 
Canada  of  more  than  3,000  population.  And  prac- 
tically the  project  has  been  realized.  The  larger 
cities  got  as  many  as  fifty  copies  apiece.  The 
space  which  the  various  billboard  owners  donated 
for  the   purpose   was  worth  $25,000. 

Of  the  many  accumulating  tokens  of  a  deeper 
religious  sentiment  pervading  the  nation,  particu- 
larly at  this  Christmas  season,  surely  none  can 
pronounce  a  more  positive  assurance  of  optimism 
than  this  voluntary  agtion  on  the  part  of  a  com- 
mercial organization  which  heretofore  has  been 
regarded  as  indifferent  to  moral  considerations.  It 
might  almost  be  said  that  the  advertising  billboards 
with  this  impressive  picture  blazoned  on  them  have 
become  heralds  of  the  kingdom  of  God. 
The   Continent. 


THE   CHRISTMAS   PICTURES   ON    THE    BILL- 
BOARDS. 


The  attention  of  Monessen  people,  as  well  as  those 
of  other  towns  of  the  Monongahela  Valley,  has  doubt- 
less been  attracted  to  the  large  twenty-tour  sheet 
posters  which  occupy  space  on  the  billboards,  on 
which  are  pictured  the  adoration  of  the  newly-born 
Christ.  The  mother  upholds  the  young  Child,  and 
the  three  wise  men  are  offering  their  gifts.  The 
beasts  of  the  stable  stand  and  watch  the  strange 
scene. 

Much  comment  has  been  caused  by  the  pictures, 
and  also  a  certain  thrill  of  mystification  at  the 
appearance  of  so  remarkable  a  picture  at  the  ap- 
proach of  the  celebration  of  the  birth  of  Christ.  The 
pictures  are  so  very  beautiful,  and  appearing,  strange 
to  say,  without  any  hint  at  commercialism  as  to 
the  motive  for  their  display,  it  is  little  wonder  the 
demand  for  information  as  to  their  source  and 
motive  has  been  wide. 

The  answer  is  that  three  thousand  of  these  beau- 
tiful posters  have  been  placed  all  over  the  United 
State  by  the  Poster  Advertising  Association,  a  na- 
tional organization. 

They  mark  the  first  step  in  a  movement  on  the 
part  of  that  body  to  utilize  some  part  of  its  wide 
resources  for  publicity  "to  aid  the  uplift  of  human- 
ity; to  inspire  the  young  and  the  old;  to  build  up 
the  broken-hearted,  and  to  help  lead  all_  men  and 
women  to  a  consideration  of  the  higher  life." 

Aside  from  a  scripture  text  describing  the  scene, 
the  beautiful  picture  bears  only  this  legend:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 

We  regard  this  new  and  remarkable  manifesta- 
tion of  the  spirit  of  the  season  as  a  notable  illustra- 
tion of  the  changing  feelings  of  these  times.  It 
could  not  come  from  a  more  unexpected  quarter, 
though  the  recent  action  of  the  Posters'  Association 
to  deny  space  on  its  boards  to  suggestive  or  indecent 
pictures  or  advertisements  evidenced  a  right  re- 
gard for  public   interests. 

It  is  one  thing  to  support  the  social  advance 
negatively,  however,  and  quite  another  to  come  out 
positively  for   the  higher  and  better  things.     So  in 


(ii3) 


EDUCATIONAL     POSTERS 


these  unusual  and  effective  pictures  of  "The  Nativity." 
which  cannot  but  inspire  all  who  see  them,  we 
sense  a  new  force  which,  if  henceforth  used  with 
as  much  care  and  discrimination  as  here  is  evi- 
denced, may  really  help  in  the  nation-wide  struggle 
for  social  justice. 

Here,  for  the  first  time,  the  sacred  story  is  pic- 
tured in  the  public  streets.  This  fact  of  itself  gives 
basis  for  a  brief  setting  forth  of  that  democracy  upon 
which  Christ  founded  every  speech  and  action. 

"Come  unto  me,  ALL  ye  that  labor  and  are  heavy 
laden." 

Here,  surrounding  the  Babe  who  was  to  inspire 
and  uplift  countless  millions,  are  represented  the 
varying  classes,  from  the  humblest  shepherd  boy  to 
the  men  of  wealth  and  wisdom. 

Christ  knew  no  caste.  He  came  to  save  men 
from  their  selfish  selves.  He  worked  all  his  life 
trying  to  help  all  men  and  women  to  a  place  where 
they  could  get  the  best  out  of  life.  As  one  eminent 
sociologist  has  said: 

He  proposed  to  reorganize  society  by  reorganizing 
man.  The  failure  of  the  actual  man  is  seen  in  the 
doom  of  every  form  of  democratic  government  in 
history.  The  citizenship,  even  when  limited  to  the 
upper  classes,  has  soon  been  involved  in  ruin. 

Yet,  in  spite  of  failures  of  the  past,  the  heart  of 
the  world  claims  democracy  as  its  own,  and  history 
hastens  on  toward  the  goal  promised  in  the  birth  of 
the  Jewish  Child,  whose  mother  named  Him  Jesus. 

The  regeneration  of  society,  called  by  the  name 
of  democracy,  means  not  simply  (liat  all  the  people 
shall  share  in  the  good  of  the  world  and  in  the 
fullness  of  life. 

It  demands  the  possibility  of  an  adequate  career 
for  every  man,   woman  and  child. 

It  demands  that  the  thing  we  vaguely  call  society 
adjust  itself  to  the  demands  and  duties  involved  in 
this  conception. 

This  was  the  sort  of  democracy  Christ  taught. 
It  was  to  perpetuate  these  ideals,  and  so  to  plant 
them  in  the  hearts  of  men  as  to  bring  forth  practical 
fruit,  that  He  was  willing  to  die. 

If  some  social  justice  can  be  sowed  in  the  hearts 
of   the  children  by  the   Sunday-school  teachers  who 
answer  the  poster's  question,  the  3,000  pictures  shall 
have  served   a  great  cause. 
Monessen    (Pa.)    Evening:   Call. 


REVERED  APPEAL  TO  THE  PEOPLE. 


Poster  Work  of  Art   Depicting  the   Birth   of  Christ  Placed 
on    Billboard    on    Main    Street — Posted    Simultane- 
ously  In   All   the   Largest   Cities   of   the 
United    States   and   Canada. 


In  these  modern  days  it  is  indeed  refreshing  to 
have  this  monotony  broken  by  gazing  upon  a  poster 
which  has  a  revered,  yea,  somewhat  sacred,  appeal  to 
the  onlooker. 

This  poster  is  the  new  one  that  has  been  placed  on 
the  big  billboard  underneath  the  New  Haven  railroad 
bridge,  over  Man  street,  near  the  jewelry  store  of 
Joseph  Jalbert,  by  Billposter  William  O.  Hackett. 

This  splendid  work  of  the  lithographers'  art  de- 
picts the  birth  of  Christ  in  the  stable  at  Bethlehem, 
showing  everyone  in  life-size  beautifully  and  artistic- 
ally carried  out  in  twelve  colors. 

It  was  stated  by  Mr.  Hackett  to-day  that  the  claim 
is  made  that  this  poster  is  an  exact  reproduction  of 
the  original  painting.  When  asked  about  the  reason 
for  posting  this  scene,  Mr.  Hackett  stated  to  a  Call 
reporter  that  simultaneously  throughout  practically 
every  city  in  the  United  States  and  Canada  every 
member  of  the  Poster  Advertising  Association  of 
the  United  States  and  Canada  placed  such  a  poster  in 
one  of  the  most  conspicuous  places  in  the  city.  This 
poster  is  twenty-one  feet  long  and  ten  feet  high.  It 
is  surrounded  with  a  heavy  border  of  holly  strips 
and  does  not  contain  any  advertising.  On  either  side 
are  white  blank  spaces  which  serve  to  direct  atten- 
tion to  the  painting. 


This  is  the  first  year  that  this  idea  has  been  car- 
ried out,  and  judging  from  reports  that  have  already 
been  received  by  the  national  association  it  is  meet- 
ing with  wonderful  success  in  attracting  the  atten- 
tion of  the  people  and  bringing  them  to  realize  what 
season  of  the  year  it  is  preceding  the  anniversary  of 
the  birth  of  Christ. 

The  expense  of  getting  out  these  posters,  and  there 
are  thousands  of  them,  is  borne  by  the  national  asso- 
ciation. All  the  local  members  do  is  to  furnish 
gratis  the  space  on  a  billboard  and  do  the  work  of 
installing  the  same. 

This  plan  originated  among  Western  members  of 
the  national  association,  who  had  had  some  experi- 
ence in  billboard  displays  for  churches  in  Western 
towns.  Judging  from  the  success  that  has  already 
met  this  venture,  it  is  certain  that  a  similar  event 
will  occur  next  year. 

The  billboard  has  been  photographed  by  A.  L.  Mer- 
rill  for  Mr.   Hackett,   who   will  send  one  to   the  na- 
tional association. 
Woonsocket    (R.    I.)    Call. 


BEAUTIFUL     PICTURE     IS     POSTED. 


Bible    Study    Pictures    Posted    in    this    City — Custom    the 
Country    Over   on    December    15. 


B.  B.  Wiley's  billboards  at  Seventh  and  Keeler 
streets  and  Seventh  and  JIarshall  streets  just  now 
are  displaying  two  beautiful  reproductions  of  the 
great  painting  "The  Nativity,"  these  pictures  having 
just  been  posted.  This  is  a  custom  the  country  over 
with  the  members  of  the  Billposters'  Association,  on 
December  15,  to  post  one  or  more  pictures  of  biblical 
interest  on  conspicuous  billboards  of  the  city.  This 
picture  requires  half  of  a  big  billboard  space  and 
the  ones  here  have  attracted  much  attention.  A 
verse  from  Matthew  is  given  at  the  bottom  of  the 
picture  and  at  one  side  this  inscription:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story  of  this 
picture." 
Boone    (Iowa)    News-Republican. 


A    BEAUTIFUL    PICTURE. 


Contrary  to  common  belief,  corporations  are  not 
soulless,  but  they  also  feel  the  Christmas  spirit.  The 
corporation  which  controls  the  billposting  in  Burling- 
ton and  throughout  this  and  other  districts,  is  add- 
ing its  share  to  the  Christmas  preparations,  to  what 
might  be  called  the  Christmas  atmosphere,  by  decorat- 
ing the  billboards  with  beautiful  pictures  of  the  Na- 
tivity. These  lithographs  are  real  works  of  art  and 
the  financial  outlay  must  have  lieen  a  heavy  one. 
But  the  results  are  obtained  and  that  is  what  counts. 
Many  stop  to  admire  and  to  study  these  pictures, 
which  are  copied  from  one  of  the  world's  great  mas- 
terpieces. 
Burlington    (Iowa)    Hawk-Eye. 


An  illustration  of  the  tendency  of  the  times  and  on 
which  bears  out  the  contention  made  recently  by  a 
Waukegan  pastor  that  parents  leave  to  much  for  the 
church  and  the  ministers  to  do  for  the  welfare  of 
their  children  is  seen  in  the  religious  pictures  which 
have  been  posted  during  the  holiday  season  on  bill- 
boards throughout  this  section.  The  pictures  show 
the  wise  men  bringing  their  gifts  to  Christ.  The  idea 
of  the  picture,  tor  creating  religious  zeal  and  interest 
is  all  right.  BUT,  underneath  the  pictures  are  the 
words:  "Ask  your  Sunday  school  teacher  what  the 
picture  means."  That's  the  point:  Ask  your  Sunday 
school  teacher!  Why  not  ask  your  mother,  or  your 
father?  The  point  recently  made  by  the  pastor  Is 
that  children  do  not  go  to  church  or  to  Sunday  school 
because  their  parents  show  such  small  concern  for 
them — they  seldom  accompany  them  there.  And,  the 
picture  bears  out  the  theory — that  somebody  else  is 
answerable  to  the  child  for  religious  information 
rather  than  the  parents  themselves. 
Waukegan    (111.)   Sun. 


("4) 


EDUCATIONAL     POSTERS 


BILLBOARDS  AND  ETHICS. 


Peculiar    Campaign    Started    By    Poster    Association — Pic- 
tures  Displayed   Here — First  of  Series   Intended  to 
Develop    New    Attitude   on    Part   of   Public 
Toward   Lithographs    Depicts 
"The    Nativity." 


Lithographs  depicting  "The  Nativity,"  under  which 
was  quoted  a  passage  from  the  Scripture,  have  been 
placed  on  the  billboards.  They  may  have  seemed 
incongruous  alongside  of  theatrical  and  advertis- 
ing posters.    But  there  is  a  reason  for  their  existence. 

The  poster  advertising  interests  of  America  state 
that  they  desire  to  inaugurate  the  "uplift  movement 
for  the  good  of  humanity,  utilizing  pictorial  posters 
in  a  way  which  shall  make  men  better  by  turning 
their  minds  to  noble  and  inspiring  thoughts." 

As  a  result  there  now  is  on  display  in  practically 
every  town  and  city  of  importance  in  the  country  a 
great  poster  masterpiece,  nine  feet  high  and  twenty- 
one  feet  in  length,  portraying  the  birth  of  the  Christ. 
The  entire  cost  of  the  posters,  which  are  produced  in 
twelve  colors,  and  the  space  they  occupy,  is  met  by 
the  Poster  Advertising  Association,  Inc.,  which  has 
the  uplift  movement  in  hand.  At  this  season  of 
the  year  it  is  thought  that  no  more  inspiring  subject 
than  "The  Nativity"  can  be  placed  before  the  people, 
a  statement  explaining  the  movement  says. 
Sioux  City   (Iowa)   Journal. 

BIBLICAL    POSTERS    ON    BILLBOARDS. 


Considerable  interest  has  been  shown  in  the  litho- 
graphic posters  conspicuously  displayed  about  the 
city  depicting  the  birth  of  Christ.  The  explanation 
is  that  an  "uplift  movement  for  the  good  of  human- 
ity" has  been  inaugurated  by  the  poster  advertising 
interests,  and  that  they  are  to  put  up  similarly 
attractive  and  appropriate  posters  from  time  to  time. 
These  posters  are  displayed  on  several  billboards 
about  the  city. 
New  Haven  (Conn.)   Register. 


FIVE  ARTISTIC   POSTERS. 


Beautiful     Pictures     of    the     Nativity     Displayed     by     the 
National    Association    of    Billposters. 


Five  beautiful  pictures  are  on  exhibition  in  Bur- 
lington— free  to  all.  They  are  of  very  generous 
dimensions  and  are  displayed  on  billboards,  through 
the  enterprise  of  the  National  Association  of  Bill- 
posters. They  represent  the  Nativity  and  have  been 
printed  in  twelve  colors  by  the  United  States  Print- 
ing and  Lithographing  Company  of  Cincinnati.  They 
represent  a  big  pile  of  money,  the  contribution  of 
one  organization  to  the  Christmas  time. 

The  pictures  are  exhibited  here  at  the  following 
places: 

South  Main  street,  near  Clay. 

Division    street,   corner    Fourth. 

Valley  street,  opposite  postoffice. 

North  Fourth,  next  to  Benner's  tea  store. 

Jefferson  street,   just  west  of  railroad   crossing. 

The  educational  committee  of  the  Poster  Adver- 
tising Association,  the  parent  organization,  with 
branches  in  every  state  of  the  Union  and  in  Canada, 
responsible  for  this  uplift  movement;  and  simultane- 
ous throughout  the  nation  to-day  these  magnificent 
lithographs  were  posted. 

The  design  is  a  composite  of  five  of  the  most 
famous  pictures  of  the  birth  of  Christ,  by  the  great- 
est painters  of  their  day,  is  in  twelve  colors,  and 
cost  the  Poster  Advertising  Association,  which  de- 
signed it,  over  $20,000,  aside  from  the  value  of  the 
billboard  space  used  to  display  it.  It  is  set  forth  for 
the  young  people  of  the  country  with  the  beautiful 
idea  of  turning  their  minds  to  the  wonderful  scene 
twenty  centuries  ago  and  is  only  one  portion  of  the 
uplift  movement  of  the  Association. 

The   picture   is    eleven    feet    high    and    twenty-two 


feet  long  and  looks  like  a  master  painting  in  a 
beautiful  frame.  It  is  a  view  of  the  inside  of  a 
stable.  On  the  left  patient  cattle  are  seen,  with  here 
and  there  a  sheep.  In  the  center,  at  the  rear,  sitting 
on  a  rude  cot,  is  Mary  holding  the  bright-faced  Christ 
child  to  her  breast.  One  follower  of  the  Lowly  One 
is  bending  over  her  shoulder,  while  in  front  of  her 
are  the  shepherds  with  their  crooks,  one  holding  a 
lamb  in  his  arms.  At  the  right,  just  inside  the 
door,  stand  the  wise  men  with  their  gifts  for  the 
babe,  while  the  whole  interior  is  illuminated  by  the 
brightness  of  the  face  of  the  infant  Jesus. 

On  the  extreme  right,  through  an  open  door,  is 
seen  the  darkness  of  the  first  Christmas  night. 
Camels,  held  by  their  keepers,  are  plainly  seen, 
while  far  above  the  Star  of  Bethlehem,  its  diverging 
rays  forming  a  cross  against  the  sky,  shines  re- 
splendent. 

At  the  bottom  of  the  picture  is  inscribed  the  fol- 
lowing quotation  from  Matthew  1:11:  "And  when 
they  were  come  into  the  house  they  saw  the  young 
Child  with  Mary,  His  mother,  and  fell  down  and 
worshiped  Him."  At  another  place  on  the  picture 
are  the  words,  directed  to  the  young:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story." 

Twenty  thousand  dollars  or  more  invested  in  one 
poster  to  aid  in  the  uplift  of  humanity  is  a  great 
sum,  and  when  it  is  borne  in  mind  that  this  is  one 
of  a  series  of  similar  posters  to  be  used  in  the  move- 
ment, one  feels  that  he  must  take  off  his  hat  to 
the  Poster  Advertising  Association. 

JIanager  Ralph  Holmes  of  the  Grand,  who  also 
represents  the  Poster  Advertising  Association,  says 
that  early  in  the  new  year  another  wonderful  poster 
depicting  the  life  of  General  Grant  will  be  displayed. 
This  will  trace  the  hero  of  Appomattox  from  lowly 
circumstances  to  the  highest  office  in  the  gift  of 
the  American  people — the  presidency  of  the  United 
States,  as  a  stimulant  to  the  youth  of  the  country 
to  "go  and  do  likewise." 
Burlington    (Iowa)    Hawk-Eye. 


NATIVITY'S    STORY   TOLD    BY    POSTERS. 

Five  posters,  each  ten  feet  high  and  twenty-eight 
feet  long,  have  been  placed  in  position  in  various 
parts  of  New  Brunswick,  affording  a  new  and  unique 
manifestation  of  the  spirit  of  "Peace  on  earth,  good- 
will to  men."  The  posters  bear  a  wonderfully  exe- 
cuted lithograph  of  the  scene  of  "The  Nativity." 

They  are  to  be  found  on  Albany  street  near  the 
Albany  street  bridge;  corner  of  Railroad  avenue  and 
Baldwin  street;  Howe's  Lane,  near  the  Pennsylvania 
Railroad;  corner  of  Paterson  and  Schuyler  streets, 
and  at  the  corner  of  Commercial  avenue  and  Sand- 
ford  street. 

The  only  lettering  upon  the  posters  is  this  simple 
message  to  the  children  of  New  Brunswick: 

"Ask  your  Sunday-school  teacher  to  tell  you  the 
story." 

In  a  panel  of  the  frame  is  pictured  a  brass  plate 
bearing  the  text  from  the  second  chapter  of  the 
Gospel  according  to  St.  Matthew,  upon  which  the 
picture  is  based: 

"And  when  they  were  come  into  the  house,  they 
saw  the  young  child  with  Mary,  His  mother,  and  fell 
down  and  worshiped  Him." 

B.  W.  Suydam,  of  the  New  Brunswick  Billposting 
Company,  explained  the  matter  to  a  Home  News  re- 
porter, thus: 

Last  summer  there  was  a  convention  at  Atlantic 
City  of  the  Poster  Advertising  Association,  a  national 
organization  covering  this  country  and  Canada.  Dur- 
ing this  convention  a  feeling  took  form  that  an  or- 
ganization with  such  resources  for  publicity  should 
do  something  to  aid  the  uplift  of  humanity — some- 
thing to  inspire  the  young  and  the  old;  to  build  up 
the  broken-hearted,  and  to  help  lead  all  men  and 
women  to  a  consideration  of  the  higher  life. 

So  an  educational  committee  was  named,  and  the 
posters  are  the  first  result  of  its  work.  The  posters 
are  being  placed  in  every  city  with  a  po))ulation  of 


(US') 


EDUCATIONAL     POSTERS 


more  than  3,000  in  this  country  and  Canada,  the 
number  allowed  in  each  city  being  proportioned  to 
its  size. 

The  entire  expense  of  the  work  is  borne  by  the 
members  of  the  association.  It  would  have  cost  at 
least  $25,000  if  any  organization  or  individual  had 
paid  for  it. 

The  poster  is  the  work  of  Edward  Volkert,  the 
artist  of  the  United  States  Printing  and  Lithograph- 
ing Company,  of  Cincinnati,  who  has  made  a  beauti- 
ful blending  of  some  of  the  ideas  of  the  old  mas- 
ters and  added  a  touch  of  his  own  genius  to  produce 
and  exquisite  and  touchingly  human  portrayal  of  the 
most  interesting  incident  in  the  lite  of  Christ.  The 
wise  men  of  the  East  are  seen  kneeling  before  the  in- 
fant Jesus,  held  in  the  arms  of  His  mother,  Mary, 
and  surrounded  by  the  humble  occupants  of  the 
stable. 

The  lithograph  is  executed  in  twelve  colors,  and  has 
been  pronounced  by  experts  the  finest  specimen 
of  the  lithographic  art  ever  produced  on  such  a 
large  scale. 

The  pictures   will   remain   on   the   billboards   until 
after  Christmas,  and  will  doubtless  be  a  potent  aid 
in  bringing  to   many   minds   an   appreciation  of  the 
true  significance  of  the  holiday. 
New  Brunswick   (N.  J.)   Home  News. 


BILLPOSTERS    TEACH    BIBLE    STUDY. 


On  the  billboards  in  Muskogee  there  has  appeared 
in  the  past  few  days  a  beautiful  poster  in  colors  of 
the  nativity  of  Christ.  The  poster  bears  no  adver- 
tising. Beneath  the  picture  of  the  infant  Christ 
and  Mary,  His  mother,  and  the  adoring  shepherds 
and  wise  men,  is  a  Bible  text,  and  in  small  letters  at 
one  side  is  the  sentence,  "Ask  your  Sunday-school 
teacher  to  tell  this  story."  Many  people  who  have 
noticed  the  poster  have  thought  that  some  religious 
society  pays  for  the  posters  and  the  work  of  posting 
them  on  the  billboard.  But  the  society  responsible 
for  the  posters  is  the  Poster  Advertising  Associa- 
tion. Each  month  for  a  year,  beginning  with  Decem- 
ber, a  different  poster  will  appear  on  the  boards. 
Muskogee   (Okla.)    Democrat. 


PICTURE    LESSONS. 


Beautiful   Posters  Show   Nativity  Scene — It  Is  Uplift  Plan. 


Pictures  of  "The  Nativity,"  nine  feet  by  twenty 
feet,  charmingly  lithographed  in  twelve  soft  colors, 
have  been  erected  on  six  billboards  in  Topeka.  Two 
passers-by  paused  at  the  corner  of  Tenth  and  Tyler — 
looked  at  the  poster  with  interest — wondered  if  it 
were  an  advertisement  for  a  "movie,"  and  read  the 
inscription  below  it.  the  Christmas  verse  that  every- 
body knows:  "And  when  they  were  come  into  the 
house  they  saw  the  young  child  with  Mary,  His 
Mother,  and  fell  down  and  worshipped  Him." 

There  seemed  to  be  no  advertisement  in  connec- 
tion with  the  sheet.  Printed  in  one  corner  were  the 
words:  ".\sk  your  Sunday-school  teacher  to  tell  you 
the  story." 

At  a  national  convention  of  the  Poster  Advertising 
Association  in  Atlantic  City,  one  of  the  speakers 
recalled  the  influence  which  pictures  seen  in  his  boy- 
hood had  exerted  on  his  life.  A  movement  whose 
results  are  felt  in  every  city  in  the  country  was 
started  at  that  second. 

The  entire  cost  of  designing,  lithographing  and 
shipping  the  iiosters  is  borne  by  the  association  in 
what  is  termed  an  "uplift  movement  for  the  good  of 
humanity."  They  are  intended  to  prove  an  inspira- 
tion to  old  and  young  at  the  cheery  season  of  "Peace 
on  earth,  good-will  to  men." 

Six  pictures  have  been  received  In  Topeka  and 
erected  by  the  Crawford  Billposting  Company — 
erected  at  Tenth  and  Tyler,  Eighth  and  Van  Buren, 
Kansas  avenue  near  Tenth,  Crane  street  near  First, 


North   Kansas   avenue   near  Falrchild,   and    Saywell 
near  Kansas  avenue. 

The  Virgin  and  the  Christ  child  are  the  central 
figures  on  the  poster.  Joseph  is  standing  behind  the 
two.  The  adoring  shepherds  and  the  wise  men,  richly 
garbed,  kneel  before  the  Child.  Through  the  open 
doorway  of  the  stable  can  be  seen  the  Star  of  the 
East.  The  picture  has  been  examined  by  eminent 
critics,  and  adjudged  an  admirable  work  of  art. 

The  second  picture  in  the  series  will  illustrate  the 
life  and  achievements  of  General  Grant,  will  show  his 
birthplace,  early  life,  march  at  the  head  of  his  troops, 
and  picture  with  the  White  House  in  the  distance. 
The  poster  will  bear  the  inscription:  "What  one 
poor  boy  accomplished.  .  What  are  you  doing  with 
better  opportunities?" 

In  Munich,  and  other  European  cities,  poster  art 
plays  an  important  part.  The  movement  by  the  edu- 
cational committee  of  the  Poster  Advertising  Asso- 
ciation, seconded  by  billposting  companies  throughout 
the  country,  is  a  big  step  toward  beautifying  the 
despised  billboards. 
Topeka  (Kan.)   State  Journal. 


INSPIRING   PICTURE   ON   THE   BILLBOARD. 


An  inspiring  jiicture.  which  has  attracted  much 
attention  In  Sheffield,  is  that  on  the  billboard  near 
the  corner  of  Montgomery  avenue  and  Fifth  street. 
It  is  the  great  masterpiece,  "The  Nativity,"  depicting 
the  birth  of  Christ.  It  is  nine  feet  high  and  twelve 
feet  long  and  in  twelve  colors. 

This  great  picture  was  posted  by  Mr.  Harry  B. 
Elmore,  of  Sheffield,  a  member  of  the  Poster  Adver- 
tising Association,  Inc.,  which  has  inaugurated  an 
"uplift  movement  for  the  good  of  humanity."  At 
this  season  the  posting  of  "The  Nativity"  is  espe- 
cially appropriate.  Later  on.  other  great  pictures 
will  be  posted  on  the  billboards. 
Sheffield   (Ala.)   Tri-Cities  Daily. 


The  posters  which  the  Curran  Billposting  Com- 
pany have  placed  on  two  of  their  Boulder  billboards, 
depicting  the  birth  of  Christ,  have  created  very  fa- 
vorable comment  in  all  quarters.  The  posters  are 
nine  feet  long,  12  feet  high  and  represent  the  best 
work  of  the  billposting  profession.  The  idea  was 
originated  by  the  Poster  Advertising  Association  of 
America,  of  which  James  Curran  of  Denver  is  an 
enthusiastic  booster,  as  their  contribution  toward  the 
"uplift  movement  for  the  good  of  humanity."  In 
presenting  the  picture  the  Curran  company  has  no 
ulterior  movement — it  is  merely  the  Christmas  trib- 
ute of  that  profession. 
Boulder   (Colo.)   Camera. 


BIRTH    OF    CHRIST. 


Depicted    on    Large    Posters    and    Displayed    With    a    View 
to    Uplifting    Humanity. 


The  Neivs  gladly  publishes  herewith  an  open  letter 
from  T.  B.  Chafee  of  West  Pennsylvania  street,  this 
city: 
Editors  of  The  Morning  A'ews. 

Dear  Sirs: — We  call  your  attention  to  a  matter 
which  we  know  will  have  your  cordial  interest  and 
approval.  The  poster  advertising  interests  of  Amer- 
ica desire  to  inaugurate  an  "uplift  movement  for  the 
good  of  humanity,"  utilizing  the  pictorial  appeal  of 
posters  in  a  way  which  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 
As  a  result  of  this  desire,  there  will  be  displayed  on 
the  poster  boards,  in  practically  every  city  and  town 
of  importance  in  America,  a  great  poster  masterpiece, 
depicting  the  birth  of  Christ.  Needless  to  say  there 
is  no  advertising  of  any  description  connected  with 
this  beautiful  picture.  The  entire  cost  of  these  won- 
derful posters,  which  are  produced  in  twelve  colors, 
and  the  cost  of  the  space  which  they  will  occupy.  Is 
donated    freely   by   the   members   of   the   Poster   Ad- 


("6) 


EDUCATIONAL     POSTERS 


vertising  Association,  which  has  the  uplift  movement 
in  hand.  At  this  season  of  the  year,  above  all  others. 
It  is  felt  that  no  more  inspiring  subject  can  be  placed 
before  the  people  than  "The  Nativity." 

It  is  a  first  step  in  this  important  movement  and 
we  trust  that  you  will  be  in  hearty  accord  with  it. 
We  want  you  to  feel  that  we  have  no  ulterior  motive, 
but  that  we  want  to  contribute  our  mite  to  the 
spiritual  uplift  of  humanity.  We  feel  sure  that  this 
"old,  but  ever  new,  story"  will  be  brought  home  to 
the  people  this  Christmas  season  with  new  force, 
while  in  addition  even  those  who  do  not  attend  di- 
vine service  will  be  reached  by  this  wonderful 
picture.  Yours  sincerely, 

T.  F.  Chafee. 
ShelbyviUe    (Ind.)    Morning   News. 


Recently  there  appeared  upon  the  billboards  a 
splendid  poster  showing  the  birth  of  Christ.  The 
poster  excited  much  attention.  To  the  general  pub- 
lic it  was  a  "picture,"  but  to  the  initiated  it  was  a 
reproduction  of  a  "painting"  by  a  master,  for  the 
master's  hand  was  very  evident. 

The  poster  was  also  a  splendid  example  of  poster 
work.  It  was  placed  by  the  Poster  Advertising  Asso- 
ciation at  their  own  expense. 

The  original  is  of  the  same  size  and  colorings  as 
the  original  which  is  one  of  the  famous  paintings  of 
Notre  Dame  University.  It  is  the  work  of  Gregori. 
an  Italian  painter,  whom  Father  Sorin,  founder  of 
Notre  Dame,  had  the  Vatican  send  from  Rome  to 
make  many  paintings  for  Notre  Dame.  He  remained 
at  the  university  sixteen  years,  and  all  the  paintings 
in  the  cathedral  and  in  the  administration  buildings 
are  the  work  of  his  hand. 
Goshen    (Ind.)    News-Times. 


POSTERS   REPRESENT    THE  BIRTH    OF  CHRIST. 


Twelve  Christmas  posters  representing  the  birth 
of  Christ  are  being  displayed  on  the  boards  of  the 
Poster  Advertising  Association  in  St.  Joseph.  This 
is  the  first  of  a  series  of  immense  posters  of  edu- 
cational and,  spiritual  value  which  the  association 
expects  to  put  out.  It  is  something  new  in  this 
commercialized  age  for  a  business  company  to  devote 
large  sums  of  money  to  uplifting  humanity. 

The  Christmas  poster,  nine  feet  high  and  twenty- 
one  feet  long.  Is  a  composite  of  five  of  the  most  fa- 
mous pictures  of  the  birth  of  Christ  by  the  great- 
est artists  of  their  generation.  Under  the  picture 
are  the  words:  "Ask  your  Sunday-school  teacher 
to  tell  you  the  story,"  and  the  text  from  the  second 
chapter  of  St.  Matthew,  which  describes  the  scene 
the  artist  has  pictured.  The  poster  was  designed  and 
made  at  the  cost  of  $20,000  exclusive  of  the  posting, 
which  is  done  by  any  of  the  association  members 
free  of  charge.  Eariy  in  January  another  poster, 
picturing  the  life  of  General  Grant  and  tracing  his 
rise  from  lowly  circumstances  to  the  President's 
chair,  will  be  printed. 
St.  Joseph   (Mo.)   Gazette. 


BILLPOSTERS     AID     RELIGION. 


The  message  of  "peace  on  earth,  good-will  to  men" 
is  being  proclaimed  in  and  throughout  the  country 
by  a  poster  depicting  the  birth  of  Christ. 

It  is  a  wonderful  lithograph  in  twelve  colors,  and 
is  declared  to  be  the  finest  example  of  that  art  that 
has  ever  been  seen  in  America  or  elsewhere.  The 
design  is  a  composite  of  five  of  the  most  famous 
pictures  of  the  birth  of  Christ,  by  the  greatest  paint- 
ers of  their  day  and  generation. 

This  picture  is  set  forth  for  the  young  people  of 
the  country,  and  it  bears  the  legend:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story,"  together 
with  the  text  from  the  second  chapter  of  St.  Matthew, 
which  describes  the  scene  the  artist  has  striven 
so  well  to  depict. 

In  this  age  of  commercialism  it  is  startling,  a 
little,  to  find  a  great  business  organization  like  the 


Poster  Advertising  Association  devoting  a  large  sum 
of  money  to  the  uplift  of  humanity. 

Yet   this    poster   was   designed   and   made  for   the 
Poster  Advertising  Association  at  a  cost  of  more  than 
'$20,000,   exclusive  of  the  posting,  which  Is   done  by 
all  the  members  free  of  any  charge. 

It  is  the  first  of  a  series  of  posters  intended  to 
stimulate  the  young  men  and  women  of  the  country, 
and  to  cheer  the  old,  as  well  as  to  carry  a  message 
of  hope  and  comfort  to  the  unhappy  and  the 
unfortunate. 

The  Educational  Committee  of  the  Poster  Adver- 
tising Association  has  evolved  this  Christmas  poster, 
which  is  attracting  so  much  attention  on  all  poster 
plants  throughout  the  country,  and  will  follow  this 
up,  early  in  the  new  year,  with  another  wonderful 
poster,  depicting  the  life  of  General  Grant,  tracing 
his  rise  from  lowl.v  circumstances  to  the  president's 
chair,  as  a  stimulant  to  the  youth  of  the  country  to 
"go  and  do  likewise." 
Duluth    (Minn.)    West   End  Advertiser. 


POSTERS    AS    SCHOOL    TEACHERS. 


Unique    Employment    of    Billboards    to    Awaken     Interest 
of    Ciiildren. 


A  novel  campaign  of  education  and  humanitarian 
work  has  been  put  under  way  by  the  Poster  Adver- 
tising Association  of  the  United  States  and  Canada. 
Thousands  of  billboards,  each  measuring  twenty-five 
feet  by  ten  feet,  are  being  covered  with  posters  to 
awaken  in  children  an  interest  in  religion  and 
education. 

Recently,  on  billboards  throughout  this  city,  great 
posters  depicting  the  nativity  were  placed.  These 
have  been  seen  by  tens  of  thousands  and  the  legend 
on  the  board,  "Ask  your  Sunday-school  teacher  to 
tell  you  the  story,"  has  perhaps  awakened  thoughts 
of  early  teachings  in  the  old.  The  colored  posters 
visualize  the  story  of  the  birth  of  Christ  to  children 
in  a   remarkably   vivid  manner. 

Immediately  after  Christmas  a  historical  poster 
will  be  hung— the  story  of  General  Grant.  This 
poster  will  depict  the  stirring  scenes  in  the  life  of 
the  general  and  is  to  be  placed  on  scores  of  boards 
In  and  around  this  city. 

Thousands  of  the  posters  will  be  placed  in  the 
United  States  and  Canada.  This  work  follows  the 
plan  adopted  by  the  Association  at  the  annual  meet- 
ing held  last  summer.  A  committee  was  appointed 
to  study  the  question  of  humanitarian  work  which 
might  be  conducted  by  the  poster  men.  It  was  de- 
cided that  a  broad  educational  plan  be  adopted.— 
Philadelphia  Ledger. 
Denison  (Texas)  Herald. 


EDUCATIONAL  "ADS"  DISPLAYED. 


Pictures  depicting  scenes  in  the  life  of  Ulysses  S. 
Grant  from  the  time  he  tilled  a  small  farm  in  Illinois 
to  his  inauguration  as  President  are  being  displayed 
on  billboards  about  the  city.  The  pictures  are  a 
part  of  a  campaign  of  religious  and  historical  edu- 
cation, started  by  the  Poster  Advertising  Associations 
of  United  States  and  Canada  at  the  annual  meeting 
last  year  at  Atlantic  City.  The  campaign  started 
with  the  display  of  pictures  of  the  birth  of  Christ. 
The  pictures  of  the  life  of  former  President  Grant 
will.be  followed  by  pictures  on  other  subjects. 
Chicago    (111.)    Eecord-Herald. 

SHOW   GRANT'S    PICTURE. 


The  second  of  the  educational  lithographs  put 
out  by  the  National  Association  of  Billposters  is 
being  put  up  in  Battle  Creek  by  E.  R.  Smith.  It 
is  a  large  illustration  of  General  Grant's  home,  of 
Grant  as  the  leader  of  the  army,  and  of  Grant  as 
president.  "What  are  you  doing  with  your  oppor- 
tunities?" is  the  question  asked. 
Battle  Creek   (Mich.)   Evening  News. 


(117) 


EDUCATIONAL  POSTERS 


LIFE  OF  GRANT  PORTRAYED  ON  GARY'S  BILL 
BOARDS  AS  OBJECT  LESSON  TO  YOUNG. 


Educative     Posters     on     Many     Local     Billboards     Interest 
Passersby — Second  in  a  Series. 


The  Gary  postermen  have  again  adorned  the 
boards  of  Gary  with  an  educative  poster.  The  first 
pasted  at  Christmas  time  held  a  religious  subject. 
The  handsome  sheets  found  over  Gary's  billboards 
today  tell  of  the  rise  of  General  Grant  with  the 
illuminating  legend: 

"This  is  what  one  poor  boy  accomplished;  what 
are  you  doing  w-ith   better  opportunities?" 

The  posters  are  to  be  found  on  the  boards  at 
Fifth  avenue  and  Washington,  Fifth  avenue  and 
Jefferson.  Fifteenth  avenue  and  Broadway.  Broad- 
way and  Eighteenth  and  Broadway  and  Twentieth 
avenue.  They  are  "24  sheets,"  the  biggest  made, 
done  in  beautiful  colors.  Printed  at  the  expense 
of  the  national  association  of  billposters  the  pic- 
tures are  put  up  by  J.  C.  Morrison  of  Chicago,  the 
man  who  handles  Gary's  billboards. 

A  description  of  the  posters  printed  in  the  bill- 
boardman's  magazine  tell   their  story   as   follows: 

To  stimulate  the  patriotism  of  the  youth  of  this 
country,  and  to  cheer  those  who  are  downcast,  an- 
other poster  will  be  issued  about  the  same  time, 
illustrating  the  life  and  achievements  of  General 
U.  S.  Grant.  It  will  show  Grant  in  his  humble 
cottage  home,  following  the  pursuits  of  a  country 
lad  in  poor  circumstances.  A  large  center  panel 
will  show  General  Grant  at  the  height  of  his  mili- 
tary career  receiving  the  Grand  Army  of  the  Re- 
public; and  a  third  panel  will  show  an  admirable 
portrait  of  Grant  at  the  zenith  of  his  fame  as  Presi- 
dent of  the  United  States,  with  the  nation's  capitol 
in  the  background. 

These  posters,  particularly  the  one  portraying  the 
birth  of  Christ,  will  be  the  finest  pictures  that  have 
been  seen  upon  the  plants  in  this  country.  They 
are  designed  to  be  the  last  word  in  lithographic  art. 
Gary   (Inr.)   Daily  Tribune. 


PATRIOTIC    PICTURE    FOR    BILLBOARDS. 

Another  illustration  of  what  use  billboards  may 
be  placed  was  given  yesterday  when  pictures  were 
posted  at  a  number  of  places  over  town  giving  a 
pictorial  representation  of  the  career  of  General 
Grant.  In  places  they  were  posted  side  by  side 
with  the  Christmas  pictures  posted  during  the  holi- 
days. The  lithographs  are  supplied  by  the  National 
Association  of  Billposters  and  the  Hutchinson  pic- 
tures put  up  by  W.  A.  Loe,  the  local  billposter. 
Hutchinson  (Kan.)   Gazette. 


The  entire  cost  of  the  beautiful  posters  of  the 
Nativity  that  have  been  put  on  billboards  in  Hol- 
land and  most  of  the  other  important  cities,  including 
express  charges,  is  about  $15,000.  The  posters  are 
being  put  up  by  tlie  Poster  Advertising  .Association. 
They  will  remain  on  the  billboards  for  a  month,  when 
others  will  replace  them. 
Holland   (Mich.)   Daily  Sentinel. 


SECOND  UPLIFT  POSTER  APPEARS. 


The  second  "Uplift  Poster"  issued  by  the  Na- 
tional Poster  Advertising  Association,  entitled  "The 
Life  of  Grant."  has  appeared  on  all  liillboards  of 
the  city.  This  is  a  particularly  attractive  poster  in 
many  colors  and  illustrates  the  three  greatest  pe- 
riods of  the  life  of  one  of  the  nation's  best  known 
heroes. 

In  the  left  upper  corner  is  shown  the  one-room 
home  where  General  Grant  was  born,  while  below 
are  two  other  pictures,  one  showing  him  as  a  bare- 
footed boy  splitting  rails;  the  other  deiiicting  him 
plowing  the  fields  of  his  father's  farm.  This  is 
lettered  "Grant's  Start." 

In  the  center  Is  a  large  picture  entitled,  "Grant's 


Work.'  It  shows  the  general  leading  an  entire  di- 
vision of  the  army,  surrounded  by  officers  of  his 
staff. 

The  third  one  is  a  huge  portrait  of  General  Grant 
as  president  of  the  United  States,  the  White  House 
showing  in  the  background.  This  is  lettered 
"Grant's  Reward." 

Under  the  poster  in  large  letters  appear  the 
words:  "What  one  poor  boy  accomplished.  What 
are   you   doing   with   better   opportunities?" 

"The  Poster,"  which  is  the  original  and  official 
publication  of  the  Poster  Advertising  Association, 
in  the  current  issue,  devotes  considerable  space  to 
the  favorable  comment  which  has  teen  aroused  by 
the  new  campaign  launched  in  Uplift  Posters. 
Galveston   (Tex.)   Tribune. 


The  Wheeling  Billposting  Company  is  at  the  pres- 
ent time  posting  some  pictures  of  historical  events  in 
various  parts  of  the  city,  especially  on  the  South  Side. 
The  pictures  are  being  posted  under  the  auspices  of 
the  national  organization. 
Wheeling   (W.   Va.)    Intelligence!-. 

ANOTHER    PRETTY    POSTER    ADORNS    BILL- 
BOARDS. 

Edwardsville  people  have  marveled  at  the  iwsters 
placed  on  local  billboards  by  the  Montgomery  Poster 
Advertising  Company.  The  picture  depicts  the  early 
life  of  Gen.  U.  S.  Grant.  Below  is  the  query:  "What 
Are  You  Doing  With  Your  Opportunities?" 

The  picture  is  the  second  of  a  series  the  advertis- 
ing company  is  to  display  in  a  general  uplift  cam- 
paign it  will  wage  in  all  parts  of  the  United  States. 
The  first  made  its  appearance  just  before  Christmas, 
depicting  the  manger  at  Bethleham. 
Edwardsville   (111.)    Intelligencer. 


"WHAT   ONE    POOR    BOY   ACCOMPLISHED." 

On  the  poster  boards  a  new  legend  has  appeared. 
It  is,  "What  One  Poor  Boy  Accomplished."  Pioneer 
cabin  to  commander-in-chief  is  the  march.  Moral 
pointed:  "What  are  you  doing  with  your  better 
opportunity?"  It  is  happening.  Out  of  the  rude 
and  common  boy  stuff  of  to-day  there  is  emerging 
finished  manhood  product. 

Not  so  long  ago  there  was  graduated  from  Chi- 
cago University  academic  department  a  young  man 
who  made  his  start  on  the  streets  of  St.  Paul.  He 
was  born  in  a  poorer  shack  than  Grant,  an  humbler 
cabin  than  Lincoln.  He  got  up  by  candlelight  to 
hustle  the  morning  paper.  His  little  weazened,  pock- 
marked face  thrust  itself  imperatively  and  with  little 
ceremony  before  the  hurrying  business  man.  He 
persisted  that  the  belated  traveler  stop  long  enough 
to  buy  before  reaching  the  Union  Depot.  He  stood 
at  noon  with  a  "half-feed"  inside  a  roomy  and  well- 
disciplined  capacity  and  shouted,  "Horrible  tragedy" 
with  the  best  of  them.  He  was  on  the  way.  No 
one  knew  it.  He  least  of  all  understood  it.  Before 
he  was  ten  years  old  there  was  the  beginning  of 
that  forehead  line  called  a  scowl  by  some  that  says 
of  its  owner,  "Here  for  business."  First,  he  learned 
to  work.  Then  he  learned  to  think  things  out  for 
himself.  Who  helped  him?  Every  man  of  good 
cheer  and  decent  life.  Into  his  soul  went  the  recog- 
nition of  the  man  of  affairs  who  called  him  by  name. 
He  never  forgot  the  gentleman  who  treated  him  as 
anotlier  man. 

In  the  school  of  hard  knocks  he  learned  much.  In 
the  world,  of  which  he  was  a  part,  life  was  an  open 
book.  He  earned  liis  way  and  fought  for  every  inch. 
Fists  did  some  of  it.  Brains  did  more.  Night  school, 
high  school,  changing  of  the  family  residence  to  Chi- 
cago brought  him  on  matriculation  day  to  the  uni- 
versity there.  A  St.  Paul  man  met  him  in  the  Chi- 
cago Commons  gymnasium,  where,  as  a  senior,  he 
was  giving  time  each  week  to  training  boys  of  the 
street.  He  knew  them  and  from  knowing  their  life 
had   a  ready  approach.     They   liked  him.     When  he 


(ii8) 


EDUCATIONAL     POSTERS 


learned  that  his  visitor  was  from  the  home  city  he 
aslied,  "Whereabouts  do  you  live  in  St.  Paul?"  The 
reply  was,  "On  St.  Anthony  Hill."  The  boy  that 
climbed  smiled,  and  said,  "I  know  where  that  is,  but 
I  never  lived  there.  My  home  was  in  Swede  Hollow." 
The  Hill  man  had  never  been  to  the  Hollow.  He, 
like  a  bigot  of  old,  it  he  thought  at  all  about  it  in 
himself,  had  said,  "Can  any  good  come  out  of  Swede 
Hollow?" 

Every  place  is  training  ground  for  life.  We  can't 
keep  some  Kentucky,  Illinois  or  even  Minnesota 
frontier  on  hand  in  which  to  grow  our  future  men. 
The  city  is  a  frontier.  It  has  its  dangers  and  hard- 
ships. Here  is  a  battle  line.  Through  its  training 
school  commanders  are  made.  By  its  dark,  skulking 
paths  traitors  go  sneaking  to  cover.  Country  or 
city,  the  climbing  is  right  up  from  the  new.  There 
is  no  preferred  spot.  There  are  no  "more  favored" 
boys  when  it  comes  to  man-making. 

The  idealism  of  to-day  is  built  out  of  the  hard- 
ship of  yesterday.  It  is  easy  to  recall  great  Grant 
and  forget  little  Ulysses,  the  lad  of  our  own  hour, 
who,  in  the  art  of  peace,  in  the  larger  meaning  of 
our  new  day,  may  outgeneral  him  whose  leadership 
was  in  the  tactics  of  war.  Look  the  second  time 
into  tie  face  of  the  boy  who  serves  you  on  the  street 
corner.  Visit  the  newsboy  club  and  learn  how 
brain  cells  bulge.  The  race  is  not  dead.  The  same 
red  current  of  human  hope  is  on  the  flow  and  not 
at  ebb  in  the  heart  of  the  coming  generation. 

The  danger  is  not  that  there  will  lack  aspirants 
for  the  call  of  opportunity.  It  is  rather  that  so  many 
are  too  familiar  with  her  doings.  They  are  our  pro- 
tected boys  who  have  nothing  to  do  in  thinking  out 
life.  For  them  it  is  understood  that  opportunity 
will  call  on  a  convenient  day  at  a  suitable  time, 
and  surely  with  a  taxi.  Better  come  up  from  Swede 
Hollow  by  candlelight. 
By  Alexander  C.  Stevens,  in  St.  Paul  Pioneer  Press. 


SHOW    FINE    PICTURE   OF   U.   S.   GRANT. 


The  Curran  Company,  which  is  carrying  on  a 
campaign  of  pictorial  advertising  throughout  the 
state,  has  just  posted  on  its  billboards  here  a  large 
portrait  ot  General  V.  S.  Grant,  eighteenth  presi- 
dent of  the  United  States,  with  views  illustrating 
his  life  from  boyhood  to  his  election  to  the  highest 
office  in  the  gift  of  his  country.  These  are  the 
largest  and  most  expensive  lithographs  ever  run 
off  the  press,  and  give  splendid  publicity  to  the 
subjects  represented.  The  Grant  pictures  are 
posted  on  the  billboards  at  Ninth  and  Water  streets 
and  at  Eleventh  and  Main  streets.  During  the 
Christmas  season  the  Curran  Company  showed  a 
reproduction  of  a  scene  showing  the  Nativity  of 
Christ  in  Bethlehem  of  Judea. 
Canon  City  Daily  Record. 


DEPICT    LIFE    OF    GENERAL    GRANT. 


William    Neil    Receives    Many    Compliments    on    Beauty    of 
Paper    Being    Put   Up — Given    Best    Places — Second 
of  Series  Which   Billposters  Will  Put  Up  in 
Great  National   Advertising   Pub- 
licity  Campaign. 


William  Xeil.  manager  of  the  Pekin  Outdoor  Ad- 
vertising Company,  is  engaged  in  decorating  his 
billboards  with  another  masterpiece  in  billboard 
advertising.  The  title  of  the  scene  which  is  now 
being  transferred  to  billboards  in  this  city  and  in 
nearly  every  town  in  the  United  States  is,  "What 
One  Boy  Has  Done,"  and  is  a  pictorial  review 
of  the  life  of  Ex-President  U.  S.  Grant. 

This  is  a  companion  piece  to  the  one  depicting 
the  birth  of  Christ,  which  adorned  the  billboard 
since  early  in  last  December  and  is  attracting 
much  attention.  The  work  is  eight-colored  and 
the    highest    type    of    the    lithographer's    art. 

The  humble  home  of  Gen.  Grant's  boyhood  days 
is  shown  in  one  corner;  another  scene  shows 
him  following  a  plow  on  the   farm;    another   shows 


him  at  work  in  the  timber,  and  then  follows  a 
scene  showing  the  General  at  the  head  of  the 
Union  Army,  An  elegant  picture  of  General  Grant 
is  shown  in  the  lower  right-hand  corner,  and  in 
the  distance  is  shown  the  dome  of  the  United 
states    Capitol    Building    at    Washington. 

These  posters  are  certainly  works  of  art  and 
are  being  used  by  the  National  Billposters'  Asso- 
ciation in  an  advertising  campaign  which  was 
begun  several  months  ago.  Every  member  of  the 
association  throughout  the  country  contributed 
to  the  fund  of  .$20,000  which  the  association 
raised,  and  each  member  donates  his  time  and  the 
use  of  the  billboards  in  his  town,  free  ot  any  cost 

In  this  city,  Mr.  Neil  has  given  the  posters 
space  on  his  most  prominent  boards,  and  he  is 
receiving  many  compliments,  not  only  on  the 
beauty  of  the  posters,  but  on  the  careful  and 
skillful  manner  in  which  he  has  hung  the  beautiful 
paper. 
Peoria  (111.)  Herald-Transcript. 


The  Shepherd  Billposting  Co.  have  placed  on 
their  board  on  J  street  just  north  of  the  old  Cross- 
land  Hotel  Block  a  poster  known  as  the  "Grant 
Poster."  This  poster  is  appearing  on  the  billboards 
all  over  the  country  at  this  time.  It  is  furnished 
and  posted  gratis  by  the  billposters'  organization. 
They  are  using  this  poster  as  a  means  ot  instilling 
higher  ambitions  in  "Young  America.''  The  poster 
contains  three  scenes  in  the  life  of  Gen.  U.  S.  Grant. 
It  pictures  the  lowly  log  cabin  in  which  Grant  was 
born,  his  life  as  a  boy  on  a  backwoods  farm,  next 
his  life  as  a  soldier  during  the  Civil  War,  and  finally 
the  crowning  achievement  of  his  career  as  president 
of  the  United  States  and  master  of  the  White  House. 
The  cross  line  of  the  poster  makes  a  statement  that 
Grant  accomplished  these  achievements  with  little 
or  no  opportunities,  and  asks  the  pertinent  question, 
"What  are  YOU  doing  with  better  opportunities?" 
All  the  boys  and  girls,  for  whom  this  poster  is  espe- 
cially designed,  should  notice  this  carefully  and 
weigh  fully  the  question  asked,  and  decide  for  them- 
selves if  they  are  making  the  most  of  the  oppor- 
tunities offered  them  to-day  as  Grant  did  in  his  day. 
Bedford  (Ind.)   Democrat. 


EDUCATIONAL      POSTERS      SHOWING      GRANT'S 
LIFE. 


National     Poster    Association     Doing    Great    Work — Local 

Billposters    and    News-Times   Working   Together 

on    New    Line   of   Advertising. 


The  Poster  Advertising  Association  has  spread 
some  new  educational  posters,  "Grant  from  Boy- 
hood to  the  Presidency,"  showing  what  one  poor 
boy  accomplished,  and  illustrating  what  it  is  pos- 
sible for  another  to  achieve.  The  local  billposters 
and  the  News-Times  are  working  in  harmony  on 
an  educational  campaign  with  the  poster  service. 
Goshen    (Ind.)    News-Times. 

GOOD    PICTURES    ON    BILLBOARDS. 


Pedestrians  on  Main  street,  near  Maters  mill,  will 
notice  on  the  billboard  in  front  of  the  race  a  large 
poster  showing  a  picture  of  General  U.  S.  Grant, 
a  picture  of  his  birthplace  and  a  picture  of  a  number 
of  troops  passing  in  review.  At  the  bottom  of  the 
poster  are  the  words,  "What  one  poor  boy  accom- 
plished." 

This  is  the  second  of  a  series  of  posters  being 
run  on  the  billboards  with  a  view  of  teaching  a 
moral  lesson.  The  idea  is  that  one  poor  boy  be- 
came famous  when  he  had  no  money  or  friends  and 
that  any  other  boy  so  afflicted  should  not  lose  heart 
but  strive  to  attain  good  ends,  as  Grant  did. 

The   series   of  pictures  is   being   run  by  Manager 
Henlein    of    Laird    opera    house    and    are    excellent 
pictures,  being  highly  colored  and  true  to  life.     An- 
other different  picture  will  follow  soon. 
Greenville   (Pa.)  Evening  Record. 


(119) 


EDUCATIONAL     POSTERS 


SECOND    OF    SERIES    OF    UPLIFT    POSTERS    ON 
BILLBOARDS. 


Posters    of    U.     S.    Grant    Placed    on     Billboards    Ini    City 
Cause    Much   Comment — Part  of  a   Great   Campaign. 


Several  large  posters  have  been  placed  on  the  bill- 
hoards  by  George  Olmstead.  These  posters  are  the 
same  size  as  the  Christmas  posters,  and  display  a 
large  picture  of  General  U.  S.  Grant,  and  several 
scenes  of  his  life.  They  are  the  second  in  the  series 
of  the  Uplift  of  Humanity  campaign  being  waged  by 
the  Poster  Advertising  Association  of  the  United 
States  and  Canada. 

The  posters  are  causing  a  great  deal  of  comment 
and  are  very  fine.  Under  the  pictures  are  these 
words:  "What  one  boy  accomplished.  What  are 
you  doing  with  better  opportunities?" 

The    poster    consists    of    several    smaller    pictures 
showing  the  start  in  a  log  cabin  and  the  reward,  by 
being   chosen   and   elected   President   of   the    United 
States.     The  posters  are  highly  colored. 
Sterling  (111.)   Gazette. 

GRANT'S  LIFE  IS  DEPICTED. 


Continuing  its  campaign  to  raise  the  standard  of 
billposting  business,  the  National  Billposters'  Asso- 
ciation, which  put  out  the  billposter  depicting  the 
birth  of  Christ,  has  sent  out  another  twenty-four 
sheet  dealing  with  the  life  of  General  Grant.  R.  H. 
Wilson,  head  of  the  local  plant  has  just  posted  two 
of  the  big  displays,  one  at  the  Northwestern  depot 
board  and  the  second  in  South  Beloit. 

The  big  sheet,  which  is  in  fourteen  colors,  shows 
various  scenes  from  Grant's  life,  showing  his  hum- 
ble birthplace,  with  smaller  pictures  of  the  lad  fol- 
lowing the  plow  and  chopping  wood.  In  a  great  cen- 
ter panel  is  a  vivid  depiction  of  Grant  reviewing  the 
army  during  the  civil  war,  while  at  the  right  upper 
corner  is  a  photo  of  Gen.  Grant  with  the  national 
capitol  in  the  background. 

Below  the  picture  is  the  legend: 

"What  One  Poor  Boy  Accomplished. 

"What  Are  YOU  Doing  with  Better  Opportunities?" 
Beloit  (Wis.)  Xews. 


"What  one  poor  boy  has  accomplished"  is  the  in- 
spiring legend  on  the  second  of  the  huge  posters 
being  sent  over  the  country  by  the  Billposters'  As- 
sociation, and  two  of  the  big  lithographs,  showing 
scenes  in  the  life  of  President  Grant,  have  been 
placed  on  the  boards  in  Franklin,  one  at  the  corner 
of  Elk  and  Thirteenth  and  the  other  at  Liberty  and 
Eighth.  On  the  extreme  left  is  a  small  cabin, 
marked  "Grant's  Start,"  and  below  are  two  insets 
showing  him  as  a  young  man  plowing  and  chopping 
timber.  The  central  picture  shows  him  as  a  military 
man,  reviewing  his  troops  marching  from  the  field 
of  battle,  and  at  the  extreme  right  the  Capitol  dome 
forms  a  fitting  background  for  an  excellent  likeness 
of  the  great  general.  "What  are  you  doing  with 
better  opportunities?"  is  the  other  legend  that  at- 
tracts the  eye  after  one  has  looked  at  the  picture. 
iYanklin  (Pa.)   News. 


CITY    BILLBOARDS    USED    TO    EDUCATE 
CHILDREN. 


Curran   Company's   Stands   Devoted  to   Pictorial   Stories  of 
Country's  Historic  People  and   Events. 


As  a  part  of  a  national  educational  campaign  be- 
ing carried  on  by  the  billposting  companies  of  the 
country,  the  Colorado  Springs  branch  of  the  Curran 
Company  is  posting  on  several  24-shept  stands  in 
various  parts  of  the  city  lithographs  picturing  the 
lives  of  men  famous  in  history.  The  sheets  up  at 
present  depict  the  life  of  Gen.  V.  S.  Grant  from 
the  time  he  was  a  boy  until  he  reached  the  presi- 
dency of  the  United  States.     The  campaign  is  being 


carried   on   at   the   request   of  educators  of  note   in 
this  country. 

The  Grant  lithographs  are  the  first  of  a  series 
which  will  be  posted  here  during  the  next  few 
months.  Four  or  five  of  the  company's  largest 
stands  are  devoted  to  the  posters,  and  it  is  estimated 
that  thousands  of  i>eople  view  each  stand  every  day. 
The  object  of  the  campaign  is  to  arouse  a  greater 
interest  in  history  among  school  children  by  placing 
pictures  of  the  important  events  where  they  will  be 
seen  and  studied. 
Colorado  Springs.  Gazette. 


UNUSUAL     ADVERTISING     PLACED    ON     NEW 
BOARD. 

Tampa  Poster  Advertising  Company  Put   Up  Unique  Sign. 


There  is  an  unusual  piece  of  poster  advertising  on 
Washington  street.  It  is  a  large  poster,  on  one  of 
the  new  bulletin  boards  of  the  Tampa  Poster  Ad- 
vertising Company,  which  does  not  contain  a  line 
of  advertising. 

The  billboard  depicts  the  start,  the  work  and  the 
reward  of  Gen.  U.  S.  Grant.  It  is  an  exhortation  to 
boys  and  young  men  to  avail  themselves  of  their 
opportunities. 

"What  one  poor  boy  accomplished — What  are  you 
doing  with  better  opportunities?''  is  the  wording 
on  the  board  which  points  to   the  moral. 

To  the  left  of  the  picture  is  shown  Grant's  birth- 
place, a  little  country  home.  Grant,  as  a  boy,  plow- 
ing and  chopping  wood,  is  shown,  then  in  the  center. 
Grant  in  the  foreground,  while  the  Union  army 
passes  by,  under  his  command.  To  the  right,  with 
the  title  '  grant's  Reward,"  is  a  picture  of  the  gen- 
eral and  president,  with  the  capitol  in  the  back- 
ground. 
Tampa    (Fla.)   Tribune. 


ANOTHER     FINE    PICTURE. 


The  Poster  Company,  which  during  the  holidays 
had  a  fine  picture,  in  colors,  of  the  Nativity  on  The 
Union  hall  building  on  South  Washington  street, 
yesterday  had  another  handsome  poster  placed  on 
a.  billboard  on  West  Central  avenue,  west  of  the 
O.  W.  Bentley  meat  market.  On  it  are  depicted 
scenes  in  the  lite  of  Grant,  his  boyhood  home,  the 
work  of  his  early  days,  as  a  general  and  "his  re- 
ward," the  latter  being  a  picture  of  the  national 
capitol  at  Washington.  Underneath  is  the  inscrip- 
tion, "What  one  poor  boy  accomplished,"  and  "What 
are  you  doing  with  your  opportunities?"  The  poster 
teaches  a  lesson  and  points  out  a  moral.  It  should 
be  viewed  by  everyone  and  especially  the  younger 
generation. 
Titusvllle   (Pa.)    Herald. 


FINE   POSTER. 


Second    of    Educational    Series    Placed    on     Billboards. 


The  second  poster  of  the  educational  series  issued 
by  the  National  Billposters'  Union  was  spread  upon 
the  boards  yesterday  in  this  city  by  William  Neil. 
The  first  poster  was  a  pictorial  representation  of  the 
Christ  child,  and  was  placed  on  the  bilUioards  before 
the  holidays,  attracting   widespread   attention. 

The  companion  piece  to  the  religious  jiicture  is  a 
pictorial  review  of  the  life  of  General  U.  S.  Grant, 
from  his  humble  beginning  in  a  log  cabin  to  the 
heiglit  of  his  career  as  commander  of  the  union 
forces  during  the  civil  war  and  his  elevation  to  the 
Iiresidency. 

The  poster  is  in  eight  colors,  and  is  a  work  of  art. 
The  president  is  shown  as  a  plowboy  in  the  field, 
with  his  humble  log  cabin  home  in  the  distance. 
Another  insert  shows  him  at  work  in  the  timber, 
and  the  entire  center  of  the  great  poster  is  devoted 
to  a  stirring  picture  of  marching  troops,  in  the  union 
blue.     The    dome    of    the   capitol    at    Washington    is 


(120) 


EDUCATIONAL     POSTERS 


seen  in  the  distance.  The  large  head  and  shoulders 
view  of  General  Grant  is  an  excellent  likeness,  and 
a  peculiarity  of  the  picture  is  that  no  matter  what 
angle  it  is  observed  from  the  eyes  of  the  pictured 
soldier  look  directly  into  those  of  the  observer, 
reoria  (111.)  St.-\r. 


"MYSTERIOUS"      POSTERS      HOLD      NO      GREAT 
SECRET. 


FROM    LOG  CABIN  TO  THE  WHITE   HOUSE. 


S.  T.  Frew,  of  the  Rock  Hill  Posting  Company,  has 
placed  on  two  of  his  stands  lithographs  that  are 
arousing  no  little  interest  and  some  speculation.  A 
close  study  will  show  that  the  lithograph  advertises 
no  firm  or  product.  One  is  placed  on  East  Black 
street  and  the  other  on  Oakland  avenue. 

At  the  Atlantic  City  meeting  last  July  of  the  Poster 
Advertising  Association  it  was  decided  to  inaugurate 
an  uplift  movement  for  the  special  benefit  of  the 
poorer  classes  of  the  children,  children  handicapped 
by  lack  of  education.  The  association  defined  its 
plans  and  personal  contributions  from  its  members 
provided  the  money  to  carry  them  out.  It  is  said 
that  the  idea  would  have  cost  a  philanthropist  not 
less  than  the  sum  of  $100,000.  The  pictures  are  nine 
by  twenty-one  feet  and  are  lithographed  in  eleven 
colors.  One  a  month  will  appear  throughout  the 
year. 

The  lithograph  above  referred  to  shows  the  rise 
of  Hiram  "Ulysses  Grant  from  a  barefoot  boy  in  a 
log  cabin  home  to  the  presidency  of  the  United 
States,  and,  in  connection,  words  telling  the  youth  of 
the  country  that  the  poorest  lad  with  ambition  and 
intelligence  has  just  as  good  a  chance  as  did  young 
Grant. 

The  picture  shows  a  barefoot  boy  cutting  and  split- 
ting wood  and  ploughing,  a  one-room  cabin  being 
nearby.  The  next  step  shows  the  mature  man  suc- 
cessfully leading  the  Army  of  the  Republic. 

The   last   picture   shows   a   middle-aged   man   with 
the  White  House  near.    This  is  an  excellent  likeness 
of  President  Grant. 
Rock  Hill   (S.   C.)  Evening  Herald. 


GRANT'S    LIFE    IN    GREAT    POSTER. 

R.  H.  Wilson,  acting  with  the  Poster  Advertising 
Association,  has  placed  another  fine  poster  picture 
on  the  board  opposite  the  Northwestern  depot.  It 
is  an  appeal  to  young  men  to  make  the  most  of 
their  opportunities.  It  shows  epochs  in  the  career 
of  U.  S.  Grant  from  a  farm  boy  to  famous  general 
and  statesman  and  bears  the  words,  "What  a  poor 
boy  accomplished.  Are  you  making  the  most  of 
your  better  opportunities?" 
Belolt  Daily  Free  Press. 


The  Montgomery  Poster  Advertising  Company  has 
posted  the  President  Grant  poster  at  their  office,  101 
Randle  street,  and  will  post  another  at  Schwarz  and 
Buchanan.  These  posters  are  reproductions  of  bio- 
graphical scenes  to  illustrate  the  legend,  "This  is 
what  one  poor  boy  accomplished."  They  were  put  in 
pJace  by  the  action  of  the  Poster  Advertising  Asso- 
ciation. The  purpose  is  to  give  all  children,  and  espe- 
cially handicapped  childreu,  inspiring  pictures  to 
stimulate  the  best  that  is  in  them.  The  association 
intends  to  go  on  with  its  beautiful  work.  The  mem- 
bers met  the  expense  by  personal  contributions. 
Edwardsville    (III.)    Republican. 


NEW     POSTERS     ON     THE     BILLBOARDS. 


Fine  new  posters  have  been  placed  on  the  vari- 
ous billboards  about  the  city  simultaneously  with 
the  placing  of  such  posters  on  thousands  of  boards 
throughout  the  country.  The  new  posters  depict 
former  President  Grant,  showing  his  early  career 
on  the  farm,  pictures  of  his  work  during  the  war 
and  of  his  ultimate  success.  Below  is  printed  the 
motto,  "What  one  poor  boy  accomplished.  What 
are  you  doing  with  your  better  opportunities?" 
Rock   Island    (111.)    Argus. 


Weeks   A.go    the    Journal    Explained    They    Were    Part    of 
Uplift   Campaign. 


"There's  no  mystery  about  those  billboards 
carrying  the  picture  of  General  Grant,"  said 
Henry  L.  DeGive,  of  the  Atlanta  Advertising  Serv- 
ice, Monday  morning.  "Nearly  everybody  knows 
the  posters  are  a  part  of  an  educational  plan 
for  the  uplift  of  communities,  planned  some  time 
ago  by  the  Poster  Advertising  Association  of 
America. 

"The  plan  of  the  association  was  announced 
in  The  Journal  several  weeks  ago,  and  the  first 
posters    were    displayed    around    Christmas    time." 

The  Poster  Advertising  Association  is  displaying 
a  series  of  educational  posters  in  various  cities 
in  the  United  States.  The  association  furnishes 
the  posters  and  local  advertising  agencies  furnish 
the  billboards.  Each  poster  will  convey  some 
uplifting    idea. 

The  one  now  on  the  billboards  shows  a  large 
photograph  of  Ulysses  Grant,  with  the  statement 
beneath  that  "Every  boy  in  the  country  has  the 
same    chance." 

Later,    posters    will    deal    with    the    necessity    of 
improved     sanitary     conditions,     the     fight     against 
tuberculosis  and  similar  topics  of  public  interest. 
Atlanta   (Ga.)    Journal. 


BETTER    OPPORTUNITIES. 


The  Haskell  Advertising  Co.  is  placing  on  the 
billboards  the  second  series  of  posters  for  "The 
Betterment  of  Mankind."  These  posters  are  being 
placed  throughout  the  United  States  and  Canada, 
by  the  Poster  Advertising  Association.  The  posters 
are  located  at  Main  and  Sixth  and  Rood  near 
Fourth.  The  poster  is  22x10  feet  and  represents  the 
life  of  General  Grant,  lithographed  in  12  colors.  No 
advertising  whatever  is  on  these  posters;  the  read- 
ing matter  on  the  same  is  as  follows:  "What  one 
poor  boy  accomplished.  What  are  you  doing  with 
better  opportunities?"  They  are  certainly  well  worth 
studying  by  the  younger  generation  and  some  of  the 
older. 
Grand  Junction    (Colo.)    Daily   Sentinel. 


POSTER  PROPHYLAXIS. 

Large     Lithographed     Art     Posters     with     a     Nation-wide 
Religious    and     Moral    Purpose. 


Many  of  those  who  have  seen  the  magnificent  and 
expensive  colored  posters,  9x24  feet  in  dimensions, 
upon  the  boards  in  various  cities,  portraying  the 
nativity  of  the  Christian  Messiah,  have  wondered 
(while  they  admired)  what  particular  article  they 
were  intended  to  advertise.  The  picture,  litho- 
graphed in  twelve  colors,  shows  an  artist's  concep- 
tion of  the  scene — the  sacred  mother  and  divine 
infant,  the  stable  with  ox  and  ass,  and  the  wor- 
hiping  magi  and  shepherds,  while  outdoors  one  sees 
camels  and  their  drivers.  In  one  corner  were  the 
words:  "Ask  your  Sunday-school  teacher  to  tell 
you  the  story." 

The  posters  are  a  sort  of  Christmas  present  from 
the  Poster  Advertising  Association,  of  which  Charles 
T.  Kindt,  of  Davenport,  Iowa,  is  president,  to  the 
people  of  the  country.  At  the  annual  convention  of 
the  association,  held  in  Atlantic  City,  it  was  resolved 
by  the  association's  3,000  members — one  in  every 
town  or  city — to  utilize  the  advertising  space  at  the 
disposal  of  the  association  in  slack  seasons  for  con- 
ducting, free  of  charge,  a  campaign  of  its  own  for  the 
uplift  of  children  throughout  the  country. 

The  Nativity  poster  is  the  first  produced  with  this 
aim.  More  than  7, .500  posters  of  the  sort  have  been 
distributed  to  the  3,000  members  of  the  association 
in  this  country  and  Canada,  at  a  cost  of  more  than 


(121) 


EDUCATIONAL     POSTERS 


$10,000.  The  allotment  for  Manhattan  and  the  Bronx 
was  200,  and  200  (or  Brooklyn.  Some  towns  of  only 
3,000  Inhabitants  have  only  two  posters  allotted  to 
them.  The  Nativity  poster  is  the  work  of  Edward 
Volker,  an  artist  formerly  of  New  York,  now  of 
Cincinnati. 

The  second  poster  which  the  bill  posters  will  put 
up  in  this  work  will  appear  about  January  15.  It  will 
tell  the  life  story  of  General  U.  S.  Grant,  picturing 
first  the  log  cabin  in  which  he  was  born,  the  field  in 
which  he  plowed,  then  his  work  as  a  woodchopper, 
later  as  general  in  command  of  the  army,  and  finally 
as  President  at  Washington.  The  poster  will  be 
inscribed,  "Grant's  Start;  Grant's  Work;  Grant's 
Reward.  What  one  poor  boy  accomplished.  What 
are  You  doing  with  better  opportunities?"  The 
Grant  poster  will  be  issued  in  the  same  numbers 
as  the  present  one,  but  it  will  not  be  put  up  in 
Canada  or  the  South. 

The  third  poster  to  be  issued  will  deal  with  the 
Boy  Scout  movement,  and  will  have  as  its  object 
lesson,  "Chivalry,  Health,  and  Humanity." 

The  fourth  poster  projected  will  be  based  on  the 
Easter  subject.  It  is  now  being  designed  along  lines 
suggested  by  the  Federation  of  Churches.  The  post- 
ers are  put  up,  wherever  possible,  close  to  a  school 
or  church. 
The  National  Lithographer. 


SECOND    OF    SERIES    OF    UPLIFT    POSTERS    ON 
BILLBOARDS. 


Posters  of  U.  S.  Grant  Placed  on   Billboards  in  City  Cause 
Much   Comment — Part  of   a   Great   Campaign. 


Several  large  posters  have  been  placed  on  the 
billboards  by  George  Olmstead.  These  posters  are 
the  same  size  as  the  Christmas  posters  and  dis- 
play a  large  picture  of  General  U.  S.  Grant  and 
several  scenes  of  his  life.  They  are  the  second  in 
the  series  of  the  uplift  to  humanity  campaign 
being  waged  by  the  Poster  Advertising  Association 
of    United    States    and    Canada. 

The  posters  are  causing  a  great  deal  of  comment 
and    are   very   fine.     Under   the   pictures   are    these 
words.   "What   one   boy  accomplished."     "What   are 
you   doing    with    better   opportunities?" 
Sterling-  (111.)  Gazette. 


SECOND  PICTURE  IS  HERE. 


The  second  art  lithograph  sent  out  by  the  National 
Association  of  Billposters  has  reached  Battle  Creek, 
and  been  posted  by  E.  R.  Smith's  corps  of  workmen, 
on  the  same  boards  and  in  the  same  positions  as  the 
recent  Christmastide  picture  showing  Christ  in  the 
manger  at  Bethlehem.  Tne  second  picture  deals  with 
the  rise  of  Ulysses  S.  Grant  from  a  poor  boy  to  a 
great  general,  and  finally  to  President  of  the  United 
States,  with  the  tip  to  boys  to  make  the  most  of 
their  chances.  The  poster  is  part  of  an  "uplift" 
movement,  fathered  by  the  National  Association. 
Battle  Creek  (Mich.)  Moon. 


USE     POSTERS    TO     INSPIRE    YOUTH. 


Second    of    Series   of    Educational    Lithographs    Now    Seen 
on    St.    Joseph    Billboards — Campaign    Is    National. 


The  educational  committee  of  the  Poster  Adver- 
tising Association  of  America,  with  the  assistance 
of  its  members,  is  putting  up  in  cities  all  over  the 
United  States  and  Canada  the  second  poster  in  its 
series  of  religious  and  educational  pictures.  Ten 
of  the  immense  twonty-four-piece  lithographs  in 
twelve  colors,  representing  tlie  life  of  Gen.  U.  S. 
Grant,  his  rise  from  poverty  to  the  presidency  of  the 
United  States,  have  just  been  put  on  St.  .losopli  bill- 
boards by  the  St.  Joseph  Poster  Advertising  Com- 
pany, of  which  C.  U.  Philley  is  manager. 

One  part  of  the  poster  shows  the  cabin  in  which 
Grant   was   born,   then   the   boy   chopping   wood   and 


plowing,  and  later  as  the  great  general  of  the  army, 
and  finally  a  picture  of  him  after  he  had  been  made 
president.  Beneath  the  pictures  are  the  words, 
"What  One  Poor  Boy  Accomplished.  What  Are  You 
Doing  With  Better  Opportunities?" 

The  purpose  of  the  National  Poster  Associa- 
tion is  to  educate  the  young  people  of  the  cities, 
and  to  transform  billboards  into  things  of  real 
beauty  and  value  for  moral  uplift.  Space  on  bill- 
boards owned  by  the  association  members  has  been 
reserved  all  over  the  country  on  which  religious 
and  inspirational  posters  can  be  displayed.  It  is 
not  an  advertising  scheme.  The  national  association 
furnishes  the  posters  and  the  local  concerns  donate 
the  space,  and  men  to  post  the  bills.  The  reserved 
space  can  be  used  for  no  other  purpose  except  the 
display  of  the  special  posters. 

The  first  poster  picture  of  the  birth  of  Christ  was 
sent  all  over  the  country  December  10,  and  St.  Joseph 
billboards  held  their  share  of  them.  Manager  Phil- 
ley  said  yesterday  that  the  plan  was  to  have  five 
or  six  posters  a  year,  but  be  had  not  been  informed 
as  to  the  nature  of  the  next  one  in  the  series. 
St.  Joseph   (Mo.)  Gazette. 


ANOTHER    FINE    PICTURE. 


The  Poster  Company,  which  during  the  holidays 
had  a  fine  picture,  in  colors,  of  tie  Nativity  on  the 
Union  hall  building  on  South  Washington  street,  yes- 
terday had  another  handsome  poster  placed  on  a 
billboard  on  West  Central  avenue,  west  of  the  O.  W. 
Bentley  meat  market.  On  it  are  depicted  scenes  In 
the  life  of  Grant;  his  boyhood  home,  the  work  of  his 
early  days,  as  a  general  and  "his  reward,"  the  latter 
being  a  picture  of  the  national  capitol  at  Washington. 
Underneath  is  the  inscription,  "What  One  Poor  Boy 
Accomplished,"  and  "What  Are  You  Doing  With 
Your  Opportunities?"  The  poster  teaches  a  lesson 
and  points  out  a  moral.  It  should  be  viewed  by 
everyone  and  especially  the  younger  generation. 
Titusville  (Pa.)   Times. 


GRANT    IN    FINE    PICTURE. 


The  second  of  the  educational  pictures  being  put 
out  by  the  National  Association  of  Bill  Posters  ap- 
peared on  the  local  billboards  today.  It  Is  a  fine 
lithograph  of  large  size  and  depicts  the  life  of  Gen. 
U.  S.  Grant.  The  purpose  is  to  induce  boys  to 
emulate  the  life  of  the  great  general  and  president. 
Waterloo   (la.)   Reporter. 


SPLENDID    UNDERTAKING. 


The  action  of  the  Poster  Advertising  Association 
in  preparing  and  posting  the  fine  picture  of  the 
Nativity  that  was  the  Christmas  offering  to  its  edu- 
cational, up-llft  movement,  received  commendation 
from  most  of  our  exchanges,  and  we  know  personally 
very  many  clergymen  and  others  who  expressed 
their  admiration  of  the  poster. 

The  Newark  Monitor  in  an  editorial  on  the  evi- 
dences of  a  growing  Christmas  spirit  says:  "In 
many  cities  of  the  East,  a  beautiful  many-colored 
poster  of  the  Nativity  appeared  on  the  billboards 
and  without  a  word  to  explain  its  unusual  presence. 
It  must  be  a  Cliristmas  tribute.  *  *  *  It  lirousht 
the  sweet  mysteries  of  the  Christmas  season  prom- 
inently before  the  eyes  of  all  who  passed  and  among 
these  were  many  whom  no  church  would  harbor^ 
even  for  an  hour,  to  adore  the  Divine  Child.  The 
memories  of  innocent  childhood  were  awakened,  and 
who  knows  what  graces  may  have  touched  their 
hearts.  God's  ways  are  wondrous.  It  was  refresh- 
ing to  see  this  glorious  Christmas  picture  amid  so 
many  of  the  earth,  earthly." 

We  will  answer  the  Monitor's  question  as  to  who 
was  responsible  for  it:  Charles  T.  Kindt,  manager 
of  the  Burtis  Opera  House.  Davenport,  and  a  chain 
of  theaters  throughout  Iowa  and  Illinois  is  the  presi- 
dent of  the  National  Association  of  Bill  Posters.     In 


(122) 


EDUCATIONAL     POSTERS 


fact,  Charley  is  largely  the  National  Association  him- 
self. He  organized  it.  He  got  together  the  men 
who  were  posting  all  kinds  of  sheets  on  dilapidated 
fences  and  barn  doors  and  sidewalks  into  a  National 
organization. 

He  regulated  the  business,  made  the  requirements 
for  acceptable  billboards,  established  uniform  prices, 
cut  out  what  was  indecent  and  suggestive  and  made 
his  ideas  go  in  every  town  and  city  in  the  United 
States.  In  fact,  the  Government  was  led  to  inquire 
whether  Charley  didn't  make  things  go  to  an  extent 
that  infringed  on  the  principles  of  the  Sherman  Anti- 
Trust  Act,  but  they  haven't  yet  found  who  is  respon- 
sible for  the  inception  of  this  movement. 

At  a  meeting  of  the  National  "Ad"  Association  in 
Davenport  last  Fall,  another  Iowa  boy,  Joe  Mitchell 
Chappie,  who  runs  the  National  Magazine  in  Boston, 
we  believe  first  made  the  suggestion  that  led  the 
billposters   to   enter   upon   the   uplift   movement. 

The  cost  of  the  lithographs,  the  service  in  posting 
them,  and  the  space  given  by  the  Association  to  this 
one  poster  is  said  to  have  cost  $40,000.  We  presume 
the  space  is  donated,  and  the  other  expenses  are 
paid   by  the- National   Association. 

We  haven't  learned  how  many  were  posted  in  the 
United  States,  but  there  were  15  in  Davenport,  10  in 
Rock  Island,  and  10  in  Moline,  that  is  35  for  a  popu- 
lation of  about  100,000.  This  will  show  something 
of  the  magnitude  of  the  undertaking  for  the  whole 
country. 

The  Association  is  now  putting  up  a  second  num- 
ber, which  illustrates  "what  one  poor  boy  accom- 
plished," followed  by  the  question,  "what  are  you 
doing  with  your  opportunities?"  The  central  figure 
shows  General  Grant  on  horseback,  and  about  the 
border  the  poor  home  where  he  was  born,  following 
the  plow,  hauling  cord  wood,  leading  up  to  his  mili- 
tary triumphs,  with  a  large  picture  of  Grant  in  the 
upper  right-hand   corner. 

It  is  said  that  this  work  will  be  continued  for  at 
least  a  year.  Of  course  the  object  of  the  Association 
is  to  popularize  billboards,  which  the  Association 
claims  is  the  "last  word"  in  advertising. 

A  priest  in  Chicago  reported  that  he  stood  on  a 
corner  while  about  100  people  passed  the  poster  of 
the  Nativity — 65  stopped  and  studied  it,  and  his 
Reverence  concluded  that  the  other  35  had  seen 
it  before. 

We  call  the  attention  of  our  Eastern  confreres  to 
the  fact  well  understood  in  Iowa  that  all  such  things 
originate  in  and  come  from  the  West. 
Catholic  World. 


Duluth,  Superior  and  the  Iron  Rranges  are  being 
billed  with  large  posters  depicting  scenes  from  the 
life  of  General  U.  S.  Grant.  The  illustration  above 
is  the  second  poster  in  the  educational  series 
adopted  by  the  Poster  Advertising  Association  of 
America.  The  boards  to  be  used  here  and  on  the 
Iron  Ranges  are  the  property  of  the  U.  S.  Dioplay 
Advertising  Company.  C.  A.  Jlarshall,  president  of 
the  U.  S.  Display  Company,  stated  that  there  is  no 
advertising  of  any  description  connected  with  these 
beautiful  pictures.  The  poster  advertising  interests 
donate  this  space  freely  in  the  cause  of  humanity. 
The  General  Grant  posters  are  inspirational  for  the 
young.  They  are  designed  to  raise  the  ambitions 
of  boys  and  young  men.  The  subject  selected  Is 
remarkably  fitting,  as  most  of  the  younger  generation 
are  familiar  with  the  hardships,  told  in  story,  that 
the  great  general  had  to  endure  In  his  battle  for 
recognition  and  power. 
Duluth  News-Tribune. 


GRANT'S   HISTORY  ON    BILLBOARDS. 

As  a  part  of  a  national  educational  campaign  be- 
ing carried  on  by  the  poster  advertising  companies 
of  the  country,  the  local  branch  of  the  Curran  Com- 
pany is  posting  on  several  24-sheet  stands  in  various 
parts  of  the  city  lithographs  picturing  the  lives  of 
men  famous  in  history.     The  sheets  up  at  present  de- 


pict the  life  of  General  U.  S.  Grant  from  the  time  he 
was  a  boy  until  he  reached  the  presidency  of  the 
United  States.  The  campaign  is  being  carried  on  at 
the  request  of  educators  of  note  in  this  country. 

The  Grant  lithographs  are  the  first  of  a  series  which 
will  be  posted  here  during  the  next  few  months. 
Four  or  five  of  the  company's  largest  stands  are 
devoted  to  the  posters,  and  it  is  estimated  that  thou- 
sands of  jieople  view  each  stand  every  day.  The 
object  of  the  campaign  is  to  arouse  a  greater  interest 
in  history  among  school  children  by  placing  pictures 
of  the  important  events  where  they  will  be  seen  and 
studied. 
Cripple  Creek  (Colo.)   Times. 


GRANT'S     LIFE     IS     DEPICTED. 


Continuing  its  campaign  to  raise  the  standard  of 
billposting  business,  the  National  Poster  Advertising 
Association,  which  put  out  the  bill  poster  depicting 
the  birth  of  Christ,  has  sent  out  another  twenty- 
four  sheet  dealing  with  the  life  of  General  Grant. 
R.  H.  Wilson,  head  of  the  local  plant  has  just  posted 
two  of  the  big  displays,  one  at  the  Northwestern 
depot  board  and  the  second  In  South  Beloit. 

'The  big  poster,  which  is  in  fourteen  colors,  shows 
various  scenes  from  Grant's  life,, showing  his  humble 
birthplace,  with  smaller  pictures  of  the  lad  follow- 
ing the  plow  and  chopping  wood.  In  a  great  center 
panel  is  a  vivid  depiction  of  Grant  reviewing  the 
army  during  the  civil  war,  while  at  the  right  upper 
corner  is  a  photo  of  Gen.  Grant  with  the  national 
capitol  in  the  background. 

Below  the  picture  is  the  legend: 

"What  one  poor  boy  accomplished. 

"What  are  you  doing  with  better  opportunities?" 
Beloit    Daily   News. 


BILLBOARDS     UPLIFT. 


Pictures   Depicting   Scenes  In   Grant's   Life  Shown — "What 
One  Poor  Boy  Accomplished." 


A  new  picture  appeared  on  the  south  billboard 
on  the  west  side  of  the  New  Theater  to-day  as 
one  of  the  series  being  put  out  by  the  National 
Bill  Posting  Association.  The  new  picture  is  that 
of  an  industrial  or  educational  nature  and  shows 
what  General  U.  S.  Grant  was  able  to  do,  and 
various  scenes  from  his  early  life  are  depicted 
and  with  them  is  asked  the  question,  "What  Can 
a  Poor  Boy  Do?"  The  picture  follows  that  of 
the  birth  of  Christ,  which  was  on  the  board  for 
some  weeks  and  aroused  a  great  deal  of  interest, 
especially  among  the  children  who  saw  the  pic- 
ture. 

The  series  of  pictures  is  furnished  free  under 
the  direction  of  a  number  of  wealthy  and  philan- 
thropic men  of  New  York  City.  The  work  of 
posting  is  done  by  the  National  Bill  Posing  Com- 
pany, and  if  the  regular  rates  were  charged,  the 
service  would  cost  about  $275,000  for  the  posting 
all  over  the  United  States,  as  the  pictures  are 
appearing  in  every  city  in  the  country  where 
this  company  operates. 
Salina  (Kan.)  Journal. 


NEW     UPLIFT    POSTER     PUT    ON     BILLBOARDS. 


Another  beautiful  picture  which  is  a  part  of 
the  plan  of  uplift  and  encouragement  for  the 
masses,  especially  the  young,  has  just  been  posted 
on  the  billboards  of  the  twin  cities  by  Col.  Fred 
Felton,  who  controls  this  line  of  advertising  lo- 
cally. The  new  poster  shows  three  phases  in  the 
life  of  General  U.  S.  Grant — the  poor  farmer  boy, 
the  victorious  general,  and  the  beloved  president 
of  the  United   States. 

Tlie  poster  in  itself  is  of  a  very  high  grade  of 
artistic  merit  and  lithographic  art,  and  is  worthy 
of  the  highest  economlums  from  these  stand- 
points, though  the  lesson  of  hope  and  confidence 
in    self  which   it   conveys   is   of  far  greater  import. 


(123) 


EDUCATIONAL     POSTERS 


showing  the  great  possibilities  of  endeavor  which 
our  country  offers  to  overcome,  no  matter  how 
poor    or   how    lowly    born. 

The    story    of    this    great    American    should    be 
familiar  to  all.     This  poster  will  go   far  in  helping 
all    to   know    more   of   one   man   who   made   himself 
great. 
Benton   Harbor   (Mich.)   Xcws. 


BILLPOSTERS    AS    ART    UPLIFTERS. 

Quit   Pink   Tights   for    Biblical   and    Historical   Subjects   on 
the   Boards. 


Who  is  behind  the  high  art  in  billposters?  What 
new  uplift  is  this?  These  were  some  of  the  ques- 
tions asked  by  persons  traversing  Penn  avenue, 
West  Reading,  during  the  holiday  season  and  since, 
when  they  saw  huge  three-sheet  posters  on  the 
billboards,  reproducing  some  phase  of  Biblical  nar- 
rative or  incidents  in  the  lives  of  great  men  of  tliQ 
nation.  The  fact  is  that  the  billposter  men  are  the 
uplifters    in    this    instance. 

Just  before  the  holidays  the  first  of  the  uplift 
posters  was  spread  prominently  on  billboards 
throughout  this  and  other  large  cities  and  towns 
in  the  United  States  and  Canada,  many  of  them 
with  electric  equipment  that  attracted  attention  to 
them   after  nightfall. 

The  first  was  a  poster  21  feet  long  and  9  feet 
deep,  representing  the  birth  of  Christ,  a  reproduc- 
tion of  an  historical  canvas.  Underneath  was  this 
suggestion:  Ask  your  Sunday-school  teacher  to 
tell  you  the  story. 

This  was  followed  by  a  poster  representing 
stages  in  the  life  of  General  Grant.  In  a  few 
weeks,  it  is  announced,  the  General  Grant  poster 
will  be  replaced  by  one  appropriate  to  the  Easter 
festival.  The  fourth  will  be  a  display  of  the  origin 
of  the  Boy  Scouts  of  America. 
Reading  (Pa.)   Eagle. 


BETTER  USES  FOR  BILLBOARDS. 


As  the  first  step  toward  the  winning  of  popular 
opinion,  the  billboard  people  gave  advertising  space 
in  the  various  cities  of  the  country  to  anti-tuber- 
culosis appeals  and  information.  Whether  this  was 
to  any  good  effect  or  not  it  would  be  difficult  to 
say,  but  for  a  surety  no  one  could  find  fault  with 
the  act  nor  question  the  motive  that  prompted  it. 
It  was  devoting  the  billboard  in  part  to  educational 
purposes,  and  concerning  a  matter  of  most  vital 
importance   to   the   community. 

And  now  the  billboard  people  take  another  step  in 
the  same  direction;  but  this  time  the  course  they 
pursue  would  seem  to  illuminate  morals  and  art. 
Biblical  and  historical  illustrations,  presented  in 
the  best  style  of  the  designer's  and  lithographer's 
art,  constitute  the  subject  matter  of  the  new  cru- 
sade, and  as  a  result  we  are  expected  to  think  bet- 
ter of  the  billboards  than  has  been  our  habit.  All 
of  this  is  commendable,  so  far  as  tlie  billboard 
people  are  concerned,  and  in  a  measure  it  is  grati- 
fying to  the  public. 
Portland    (Ore.)    Telegram. 


BILLBOARD     MYSTERY     IS     NOW     FULLY 
EXPLAINED. 

Contributing  a  mite  to  the  spiritual  uplift  of 
humanity.  Miss  Maggie  Reid,  who  controls  the  bill- 
boards of  the  city,  has  given  liberal  space  to  the 
posting  of  a  series  of  pictures,  depicting  scenes  of 
immense  appeal  to  those  who  will  tarry  for  a 
moment  and  study.  The  second  of  the  series, 
showing  the  rise  of  THysses  S.  Grant  from  the  log 
cabin  and  the  plow  handles  to  the  presidency  of 
the  United  States,  has  been  posted,  and  those,  who 
were  batned  at  the  real  intent  of  the  first  picture 
poster  during  the  holidays  are  now  clamoring  for 
an   explanation. 

Spartanburg  people  have  been   puzzled   since   sev- 


eral days  before  Christmas  by  the  billboard  dis- 
play of  a  soft-hued  lithograph,  depicting  a  scene 
of  the  Nativity  of  Christ.  The  pictures  were  full 
of  poetry  and  the  colors  were  blended  well.  "Some 
advertisement  of  a   new   discovery,"   said  some. 

"It's    got    a    trick    to    it,"    said    others. 

A  second  look  at  the  picture,  with  close  study 
and  admiration,  revealed  that  the  picture  was  not 
an  advertisement,  but  an  appeal  to  men  to  return 
to  their  Sunday-school  days  and  recall  the  "old,  old 
story  of  the  birth  of  the  Messiah."  It  was  a  sim- 
ple  lesson  for  the   children. 

The  contrast  of  Grant's  early  life  with  his  latter 
days,  as  depicted  on  the  new  poster,  has  attracted 
many,   and   this   is   the   explanation  of   it   all: 

At  the  Atlantic  City  meeting  last  July  of  the 
Poster  Advertising  Association  it  was  decided  to 
inaugurate  an  uplift  movement  for  the  special 
benefit  of  the  poorer  classes  of  the  children,  the 
children  handicapped  by  lack  of  education.  The 
association  defined  its  plans,  and  personal  contri- 
butions from  its  members  provided  the  money 
to  carry  them  ont.  It  is  said  that  the  idea,  carried 
to  its  full  intent,  would  have  cost  a  philanthropist 
not  less  than  the  sum  $100,000.  The  pictures  are 
9x21   feet   and   are   lithographed  in  11   colors. 

One  a   month   will   appear  throughout  the  year. 
Spartanburg  (S.  C.)   Democrat. 


The  theory  that  a  billposter  has  no  soul  seems  to 
have  been  completely  disproved.  Just  before  Christ- 
mas the  billposters'  association — at  their  own  request 
the  title  isn't  capitalized  and  no  names  are  used — 
spread  upon  the  billboards  of  the  country  a  magnifi- 
cent lithograph,  entitled  "The  Nativity."  Not  a  word 
cl  advertising  accompanied  it.  Even  the  name  of  the 
artist  did  not  appear.  Finally  the  hillposting  execu- 
tives who  were  responsible  were  run  down. 

"Just  call  it — er — altruism,"  they  said  sheepishly. 
"It  might  do  somebody  some  good,  huh?  And — if 
you're  going  to  make  a  story  out  of  this — do  not  use 
any  of  our  names.  We're  not  figuring  to  make 
money  out  of  this — see?" 

That  cost  the  Poster  Advertising  Association  some- 
thing more  than  $100,000.  The  motive  seems  to 
have  been  one  of  genuine  service.  Now  another 
"spread"  is  appearing  on  the  boards.  It  fastens  the 
eye  by  a  picture  of  marching  troops.  In  one  corner 
are  the  well-known  features  of  Gen.  Ulysses  Grant. 

"He  began  as  a  poor  boy — and  worked"  is  the 
legend.     "What  are  you  doing?" 

There  isn't  a  chance  for  the  billposters  to  make 
a  nickel  out  of  that.  It  seems  likely — though  they 
will  not  confirm  the  suggestion — that  the  billposters 
have  determined  to  utilize  a  portion  of  billboard 
space  hereafter  for  illuminated  uplift. 
Cincinnati  Times-Star. 


UPLIFT    ADVERTISING. 


The  Argus-Leader  has  already  mentioned  the  new 
departure  in  advertising  lines  made  by  the  National 
Poster  Advertising  Association  in  placing  upon  the 
billboards  controlled  by  the  members  of  this  or- 
ganization a  large  Christmas  poster  representing  the 
Nativity. 

Further  details  given  out  by  the  association  show 
that  this  is  to  be  a  permanent  feature  of  its  activi- 
ties. Whenever  advertising  is  a  little  dull,  and  there 
is  room  to  spare,  billboards  will  be  covered  with 
some  uplift  pictures  that  will  suggest  noble  and 
inspiring  thoughts  to  those  who  see  them.  This 
month,  as  may  be  seen  in  this  city,  the  poster 
chosen  is  one  illustrating  the  rise  of  General  Grant 
from  the  home  of  a  poor  boy  to  the  highest  position 
a  man  can  occupy  in  the  United  States.  Seven 
thousand  five  hundred  of  the  Christmas  posters  were 
used  last  December,  at  a  cost  of  more  than  ten  thou- 
leand    dollars. 

In  a  statement  of  the  Poster  Advertising  Associa- 
tion, the  following  words  are  found: 

"No  other  organization  or  movement  is  back  of 
this;  we  merely  want  to  do  our  share  in  the  way  to 


(124) 


EDUCATIONAL     POSTERS 


stop  as  best  we  can  by  illustrated  lessons  the  disin- 
tegration that  threatens  the  childhood  of  the  big 
nodern  city." 

There  is  here  a  double  suggestion.  First,  it  is 
aclvnowledged  that  there  is,  through  the  human  eye- 
gate,  at  least,  grave  perils  that  menace  the  childhood 
of  the  nation.  Whenever  this  assertion  is  made  by 
teachers,  clergymen  and  social  workers,  it  is  often 
met  with  sneers  or  indifference,  or  flat  denials.  But 
the  members  of  the  Poster  Advertising  Association, 
in  the  very  handling  of  subjects  submitted  to  them 
for  use  on  their  billboards,  have  a  full  opportunity 
to  ascertain  which  kind  of  advertising  matter  is 
objectionable,  and  which  kind  is  not.  And  their 
testimony  to  the  fact  that,  in  advertising  as  well  as 
in  other  lines,  there  are  perils  threatening  American 
childhood,  is  well  worth  considering. 

In  the  second  place,  the  value  of  advertising,  not 
only  in  a  mere  cold,  business  sense,  but  also  its 
actual  value  along  the  lines  of  moral  uplift,  is  em- 
phasized by  this  innovation  of  the  association.  They 
fully  recognize  that  advertising  is  not  merely  effi- 
cient in  the  matter  of  making  money,  but  also  in 
the  spiritual  sphere. 

Those  who  object  to  advertising  in  the  newspapers 
and  in  other  ways  for  religious  and  moral  purposes 
should  take  this  fact  into  account  that  it  publicity  is 
successful  for  commercial  or  kindred  purposes,  it 
should  also  be  successful  for  religious  and  ethical 
ends.  And,  still  further,  if  advertising  is  successful 
for  illegitimate  purposes,  it  can  be  made  successful 
for  lawful  ones. 

The  movement  thus  inaugurated  by  the  Poster 
Advertising  Association  is  one  that  should  lead  to 
wider  advertising  on  the  part  of  those  who  are  en- 
gaged in  uplift  work,  whether  strictly  religious,  or 
along  the  lines  of  civic  welfare  or  moral  im- 
provement, 
.'-^ioux  Falls  (S.   D.)   Argus  Leader. 


of  uplift  movement  through  the  once  despised  bill- 
board, and  to  bring  to  the  people  of  the  country 
a  realization  that  the  Poster  Advertising  Asso- 
ciation is  a  power  for  good.  C.  E.  Dixon  of  the 
firm  of  Dixon  &  Stuart,  members  of  the  national 
association,  says  that  advertising  men  all  over 
the  country  are  giving  this  valuable  space  free  of 
charge  for  the  good  that  may  come  from  both 
pictures  and  suggested  thought. 
Clinton    (la.)   Herald. 


Following  its  policy  of  devoting  certain  portions 
of  its  billboard  space  to  educational  purposes,  the 
Billposters'  Association  of  America  has  furnished 
Cady  O.  Averill,  the  local  bill  poster,  with  two  large 
pictures  representing  the  career  of  General  U.  S. 
Grant.  This  morning  Mr.  Averill  posted  the  pic- 
tures, one  on  the  big  board  near  the  Barre  railroad 
crossing  on  South  Main  street,  and  the  other  at  the 
corner  of  Cottage  and  North  Main  street.  General 
Grant's  life  beginning  in  humble  surroundings,  his 
experiences  at  West  Point,  his  Civil  war  career  and 
the  crowning  achievement  of  his  life,  his  election 
to  the  presidency,  are  vividly  Illustrated.  Paper 
and  the  poster's  services  are  furnished  by  the  asso- 
ciation for  bill  boards  all  over  the  country.  During 
the  Christmas  season  the  association  displayed  at- 
tractive pictures  of  the  Nativity. 
Barre    (Vt.)    Daily   Times. 

BILLBOARDS     TO     HAVE     SECOND     OF     UPLIFT 
POSTERS. 


Several  large  posters  have  been  on  the  bill- 
boards about  the  city  for  the  past  tew  weeks,  de- 
pleting in  beautiful  colors  and  with  great  clear- 
ness the  scene  in  the  khan  at  Jerusalem  follow- 
ing the  birth  of  Christ.  "What  one  boy  ac- 
complished,"   is    the    inscription    with    the    picture. 

This  picture  is  to  be  replaced  soon  by  other 
posters  displaying  a  large  picture  of  General  U. 
S.  Grant  and  several  scenes  in  his  life.  They 
will  show  the  log  cabin  as  the  beginning  of  his 
life,  and  the  presidency  of  the  United  States  as 
its  reward,  with  the  words,  "What  are  you  doing 
with   better   opportunities?" 

These  posters  are  being  placed  all  over  the 
country  through  the  medium  of  the  men  who 
belong  to  the  Poster  Advertising  Association  of 
the  United  States  and  Canada,  and  are  in  the 
series  that  are  to  be  used  in  the  uplift  to  humanity 
campai.gn  being  waged  through  this  medium. 
Their  purpose  is  two-fold,  to   show  the  possibilities 


During  the  holidays  two  large  pictures,  "The  Na- 
tivity," were  displayed  on  the  bill  boards.  This 
week  another  picture  appears,  "What  a  Poor  Boy 
Can  Accomplish,"  being  a  pictorial  history  of  the 
great  commander.  General  U.  S.  Grant.  These  pic- 
tures are  furnished  free  to  all  members  of  the  Poster 
Advertising  Association  in  the  United  States  by  the 
National  Organization.  William  Curtis,  the  local 
plant  owner,  furnished  the  boards  and  posted  the 
pictures  free  of  charge. 
Brookfield   (Mo.)   Budget. 


POSTERS    ARE    WORK     OF    THE     ASSOCIATION. 

Numerous  inquiries  have  been  made  as  to  the 
"educational"  posters  that  have  appeared  on  bill- 
boards about  Anaconda  during  the  winter.  The 
second  of  this  series  of  posters  has  just  appeared, 
and,  like  the  first,  it  is  exciting  much  comment. 

The  first  of  the  posters  appeared  just  before 
Christmas.  These  were  Biblical  pictures,  with  a 
verse  of  Scripture  beneath,  and  the  legend:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
The  second  of  this  series  was  posted  only  a  few 
days  ago.  The  later  ones  tell  in  pictures  the  story 
of    General    Grant. 

The  Poster  Advertising  Association  is  respon- 
sible for  the  appearance  of  these  pictures.  This  is 
one  of  the  features  planned  at  the  convention  held 
in  Atlantic  City,  N.  J.,  last  summer.  At  that  gath- 
ering the  idea  was  suggested,  an  educational  com- 
mittee, was  appointed,  was  given  a  fund  and  is 
now  working  out  the  idea.  The  posters  have  been 
distributed  in  3,700  towns  and  cities  in  the  United 
States  and  Canada.  The  national  association  paid 
for  the  pictures  itself  and  local  members  in  each 
town  stood  the  expense  of  posting  them. 
Anaconda   (Mont.)    Standard. 


Uplift  posters,  intended  to  inspire  better  thought 
and  living  by  means  of  the  billboard  have  appeared  in 
Salt  Lake  City. 

At  Christmas  time.  "The  Nativity,"  a  copy  of  a 
famous  painting,  an  artistic  specimen  of  bill  poster  in 
twelve  colors,  was  displayed.  Now  the  second  one 
is  being  posted,  showing  the  early  training  of  Ulysses 
S.  Grant,  his  rise  in  the  army,  and  his  crowning 
honor  as  President  of  the  United  States.  It  is  beauti- 
fully colored,  and  bears  the  inscription:  "What 
One  Poor  Boy  Accomplished;  What  Are  You  Doing 
with  Better  Opportunities?" 

"The  next  picture  poster  in  this  series  will  depict 
the  Savior  surrounded  by  little  children,  and  will  bear 
the  words.  'Suffer  the  little  children  to  come  unto 
me  and  forbid  them  not,  for  of  such  is  the  kingdom 
of  heaven,"  said  S.  W.  Anderson,  manager  of  the 
Utah  Billposting  Company  at  35  Richards  street. 
"Barney  Link  of  New  York,  owner  of  the  largest  bill- 
posting  plant  in  the  country,  originated  the  idea,  and 
it  is  being  carried  out  all  over  the  country." 
Salt  Lake  City   (Utah)   Evening  Telegram. 


MORE    FINE    POSTERS    PLACED. 


E.  A.  Haskelll  is  pasting  up  more  handsome  bills, 
minus  advertising,  this  week,  of  the  same  elevating 
order  as  "The  Nativity,"  which  was  recently  dis- 
played. The  bills  are  being  displayed  to  show  the 
possibility  of  bills  for  public  good.  The  posters 
being  used  in  the  campaign  are  fine  pieces  of  work, 
by  far  the  handsomest  ever  seen  here. 
Grand  Junction    (Colo.)    Daily   News. 


(125) 


EDUCATIONAL  POSTERS 


THE  MESSAGE  OF  THE  BOARDS. 


By  Robert  Barton. 


(Illustrations  Copyright  by  Poster  Advertising  Assn.) 

A  billboard  told  of  a  beer  "the  choice  of  roy- 
alty;" "America's  most  graceful  women"  wore  the 
advertised  corsets;  an  electric  washer  made  "Mon- 
day a  holiday" — and  there  was  a  fourth  board 
resplendent  in  its  many  colors.  In  the  center, 
near  a  manger,  stood  an  artisan  strangely  garbed. 
At  the  right  knelt  three  Wise  Men  in  humble  hom- 
age, while  shepherds,  awed  by  what  they  beheld, 
hung  back,  and  from  their  position  near  the  cattle 
gazed  at  the  fair  young  mother  and  the  tiny  babe 
that   lay   in   the   manger. 

Before  the  billboard  stood  a  cosmopolitan  group, 
collected  automatically  as  each  individual,  bent  on 
his  own  errand  had  paused  for  a  moment,  attracted 
not  only  by  the  beauty  of  the  picture,  but  by  the 
novelty  of  seeing  such  a  subject  treated  in  such 
a  way.  The  small  audience  was  representative  of 
the  many  types  that  daily  see  and  read  the  diverse 
appeals  of  the  posters.  Held  by  the  common  force, 
informality  was  natural.     The  artist  started  it. 

"An  old  subject,  but  a  very  new  and  masterly 
treatment,"    said   he. 

"It's   awful    pretty,"   said  the  Wash-lady. 

"Wonderful,"   said   the  Lady-in-Furs. 

"I  wonder  who's  doing  it,"  remarked  the  Jlan- 
in-the-Derby. 

A  little  shawl-covered  Italian  mother,  who,  with 
her  baby  in  her  arms,  might  herself  have  posed 
as  a  Madonna,"  became  suddenly  conscious  of  those 
about  her,  and,  reverently  crossing  herself,  hurried 
away. 

On  December  19,  1913,  six  thousand  billboards 
across  the  country  were  decorated  with  lithographs 
portraying  the  Nativity.  The  pictures  were  made 
in  the  size  known  as  24-sheet — that  is,  9  feet  high 
and  21  feet  long — and  were  printed  in  11  colors. 
The  cost  of  printing  alone  was  three  dollars  per 
poster.  The  space  occupied  by  these  pictures  dur- 
ing the  month  of  December  had  an  advertising 
value  of  $25,000.  And  business  men  bore  the  ex- 
pense. 

At  the  meeting  of  the  Advertising  Clubs  of 
America,  held  in  Baltimore  last  June,  a  huge  elec- 
tric sign  flashed  out  the  keynote  of  the  assembly 
— TRUTH;  truth  in  advertising.  But  the  Poster 
Advertising  Association  has  gone  still  further  in 
its  endeavor  to  strike  a  higher  note  in  its  line  of 
work.  The  members  of  the  association  are  bear- 
ing the  expense  of  evangelizing  America  through 
the   billboards. 

The  movement  is  the  work  of  a  committee  of 
fourteen  men  appointed  by  the  association  at  its 
meeting  at  Atlantic  City,  last  August.  At  that 
gathering  of  men,  Joe  Mitchell  Chappie,  editor  of 
the  National  Magazine,  was  one  of  the  speakers. 
In  the  course  of  his  speech  he  mentioned  that  in 
his  mind  was  a  phantom  dream,  a  vague  idea  of 
using  the  boards  for  the  cause  of  national  uplift. 
His  speech  closed  the  day's  session,  and  he  was 
preparing  to  leave  the  convention  when  he  met  on 
the  hotel  porch  Bernard  Link,  one  of  the  poster 
men. 

"About  that  uplift  idea  of  yours,"  suggested  Mr. 
Link. 

"Sit  down,"  said  Mr.  Chappie,  and  the  two  men 
sat  together  on  the  hotel  veranda  and  evolved 
from    Mr.    Chappie's    idea    a    definite    plan. 

Next  day,  when  Mr.  Link  presented  the  finished 
proposition  before  the  association,  its  hearty  recep- 
tion was  shown  by  a  unanimous  rising  vote.  En- 
thusiasm was  high,  and  the  constant  discussion  of 
the  plan  by  the  delegates  indicated  that  the  uplift 
campaign  was  by  far  the  most  popular  move  of  tlie 
convention.  A  committee  was  appointed,  and 
through  its  efforts  and  the  co-operation  of  the 
members  of  the  association,  the  picture  of  the 
Nativity  has  been  posted  in  3.347  cities  of  3.000  or 
more    inhabitants.      Action    began    immediately    fol- 


lowing the  closing  of  the  meeting.  The  United 
States  Lithograph  Co.  took  the  contract  of  fur- 
nishing the  poster,  and  began  at  once  to  hunt  a 
suitable  design  for  the  lofty  subject.  Six  hundred 
dollars  was  the  price  paid  for  the  initial  sketch  of 
the    successful    competitor. 

Edward  Volkert,  formerly  a  poster  artist,  but 
now  retired  from  that  line  of  business  and  engaged 
in  the  painting  of  animal  life,  was  called  upon  to 
make  the  preliminary  design.  Jlr.  Volkert  is  an 
idealist  and  a  religiously-minded  man,  and  into  the 
designing  of  the  poster  he  put  not  only  the  results 
of  years  of  experience,  but  his  heart  and  his  de- 
sire to  make  the  picture  a  beautiful  one.  The  re- 
sult was  a  composite  picture  of  two  familiar  scenes 
of  the  Christmas  time,  the  Holy  Family  in  the  stable 
and  the  visit  of  the  Wise  Men  of  the  East.  Across  the 
bottom  of  the  picture  runs  the  caption,  addressed 
to  the  rising  generation,  "Ask  your  Sunday-school 
teacher  to  tell  you  the  story,"  and  beneath,  a  fac- 
simile of  a  brass  plate  bearing  the  verse.  "And 
when  they  were  come  into  the  house  they  saw  the 
young  child  with  Mary,  His  mother,  and  fell  down 
and  worshiped  Him."  Critics  viewing  the  picture 
have  spoken  in  highest  terms  of  the  artist's  skill- 
ful treatment  of  the  subject. 

The  original  order  was  for  5,000  posters.  The 
"paper"  was  distributed  among  the  members  of 
the  association  in  proportion  to  the  population  of 
the  various  cities  and  their  relative  amount  of 
available  board  space.  Notice  was  given,  however, 
that  additional  posters  would  be  supplied  the  mem- 
bers of  the  association  at  their  own  expense.  New 
York  wired  for  300  more;  Chicago  for  300;  Phila- 
delphia, Pittsburgh  and  other  cities  asked  for  addi- 
tional supplies.  The  poster-preachers  had  received 
their    inspiration. 

Although  this  is  the  first  time  this  particular 
plan  has  been  attempted  in  any  country,  it  is  not 
the  first  time  that  the  poster  has  been  used  for  the 
uplift  of  humanity.  For  several  years  at  Christ- 
mas time  billboards  have  urged  the  general  use 
of  the  Red  Cross  stamps.  Posters  have  been  used 
in  the  interests  of  temperance,  to  augment  "Safety 
First"  crusades,  to  advertise  "Go-to-Church  Sunday" 
and  for  many  other  good  and  worthy  movements. 
It  was  only  last  summer  that  the  Ghetto  of  Chi- 
cago was  posted  with  lithographs  urging  proper 
foor  for  babies.  Those  who  could  not  read  the 
printed  words  grasped  the  message  from  the  pic- 
ture of  the  thin  emaciated  baby  with  the  beer  and 
sausage  before  it  and  the  fine  healthy  infant  with 
its  botle   of   milk. 

But  there  have  been  societies  behind  these  cam- 
paigns, people  willing  to  pay  for  the  service  they 
received.  And  the  posting  plants  have  sold  them 
their  space  gladly,  but  no  more  gladly  than  to  auto- 
mobile manufacturers  or  other  advertisers.  Now, 
on  their  own  initiative  and  at  their  own  expense, 
they  have  started  a  distinctly  religious  campaign, 
which  has  received  the  immediate  and  universal  at- 
tention  of   the   association. 

Meanwhile  the  committee  is  busy  planning  the 
posters  which  are  to  follow.  The  second  one  of 
the  series  will  illustrate  the  life  of  General  Grant, 
and  is  intended  to  inspire  the  youth  of  the  coun- 
try with  a  feeling  of  patriotism.  The  poster  will 
present  a  view  of  his  humble  home,  his  success 
at  Appomattox  and  his  residence  at  the  White 
House.  The  poster  will  bear  this  title  and  ques- 
tion: 

"What  one  poor  boy  accomplished.  What  are 
you  doing  with  better  opportunities?  The  poster 
is  lithographed  in  six  colors  and  is  the  same  size 
as  the  Christmas  picture.  It  will  be  posted  for 
display   during  the  month   of  January. 

Additional  .subjects  for  posters  are  under  con- 
sideration, and  the  committee  having  the  selecting 
in  charge  have  laid  their  problem  before  the  peo- 
ple of  religious  reputation  for  their  help.  Miss 
Jane  .\ddams  of  Hull  House,  Chicago,  has  been 
consulted;  the  committee  has  conferred  with  the 
Sunday-school  Association,  and  with  patriotic  organ- 


(126) 


EDUCATIONAL     POSTERS 


izations  in  order  that  their  labors  may  produce 
the  best  results  through  earnest  efforts  and  care- 
ful  selection   of   subjects. 

The  association  is  being  widely  congratulated  on 
its  new  interest  in  spiritual  things.  Poster  adver- 
tising has  been  open  to  criticism  on  the  ground 
that  it  displayed  so  prominently,  and  not  always 
neatly,  things  vicious  and  often  obscene.  The 
members  of  the  association  felt  the  harm  of  criti- 
cism of  this  character,  and  at  their  last  convention 
there  were  many  suggestions  for  improving  the 
moral  tone  of  the  billboard.  In  their  decision  to 
better  conditions  they  are  being  supported  by  the 
right-thinking  people  of  the  country.  Letters  are 
pouring  into  the  offices  of  the  various  plants  from 
ministers  and  laymen,  Sunday-school  workers  and 
civic  leagues,  expressing  entire  confidence  in  the 
high  purpose  of  the  association  in  its  new  move. 

And  the  interest  the  public  is  taking  is  stimu- 
lating the  poster  men.  They  are  contributing  their 
best  positions  in  order  that  the  movement  may 
receive  the  greatest  impetus  they  may  be  able  to 
give  it.  They  have  posted  the  pictures  carefully 
and  have  noted  the  reception  the  public  has  given 
them.  The  manager  of  a  plant  in  Wisconsin  wrote 
to  the  offices  of  the  association,  saying,  "To-day, 
while  riding  the  range,  I  noticed  a  crowd  in  front 
of  every  poster  of  the  Nativity.  This  campaign 
is  the  finest  thing  we  have  ever  done." 

The  appeal  of  the  poster  is  universal,  and  its 
message  is  to  all  classes  of  men.  It  is  well,  then, 
that  so  widespreading  an  agent  should  be  the 
means  of  telling  the  gospel  story,  and  of  stimulat- 
ing better  citizenship.  For  the  child  born  and 
raised  among  the  billboards  what  better  means 
could  there  be  of  telling  of  Jesus?  How  could  the 
message  come  to  him  more  naturally  than  through 
a  channel  with  which  he  is  familiar.  Nor  is  the 
story  for  the  less  cultured  class  alone.  To  the 
poor  man  who  has  no  Bible,  to  the  busy  man  who 
"has  no  time"  to  read  one  and  to  the  rich  man  who 
has  forgotten  his,  the  billboard  has  an  appeal 
potent,   unusual,    irresistible. 

The  world  will  experience  no  immediate  religious 
awakening:  the  direct  results  of  this  outlay  of 
time  and  money  may  never  be  calculated,  but  even 
if  no  single  mortal  should  ever  say  that  his  salva- 
tion has  been  brought  about  by  the  posters,  they 
will  still  have  served  their  purpose  in  linking 
more  closely  together  those  two  spheres  so  often 
reckoned  as  totally  independent,  the  "business 
world"  and  the  "religious  world." 
The  Advance. 


Yesterday,  Sorosis,  as  an  Art  club,  felt  it  her 
duty  and  pleasure  to  commend  the  billboard  pic- 
tures that  were  used  during  the  holiday  season  by 
Foote  and  Lindsey.  As  a  member  of  the  State 
and  National  Federation,  the  club  took  a  vote  of 
approval  on  the  really  beautiful  and  artistic  pictures 
which  were  displayed. 
Chillicothe  Dally  Constitution. 


NEW    FORM    OF    UPLIFT. 


Billboards    Are    Used    to    Inculcate    Moral    Lessons. 


Spartanburg,  S.  C,  Jan.  21. — Large  and  artistic 
pictures  of  the  birth  of  Christ  appeared  on  the  bill- 
boards of  Spartanburg  last  month.  The  only  printed 
matter  appearing  on  them  was  the  advice:  "Ask 
your  Sunday-school  teacher  to  tell  you  the  story  of 
this  picture." 

The  pictures  of  Christ  were  displaced  this  month 
by  equally  large  and  handsomely  executed  pictures 
of  General  TJ.  S.  Grant,  showing  his  rise  from  the 
log  cabin  and  plow  handles  to  the  presidency  of  the 
United  States.  There  is  no  printed  matter  on  these 
pictures  except  a  reference  to  what  a  poor  boy  can 
accomplish  in  this  country. 

The  pictures  have  attracted  much  attention  and 
the  general  supposition  has  been  that  it  was  part 
of   an   advertising   campaign,   the   purpose   of   which 


was  to  arouse  curiosity  before  calling  notice  to  the 
articles  to  be  sold.  "There's  a  trick  in  it,"  was  the 
general  comment. 

Miss  Maggie  Reid,  who  runs  the  billposting  busi- 
ness in  Spartanburg,  answered  the  question  today. 
She  said  that  at  the  Atlantic  City  meeting  of  the 
Poster  Advertising  Association  last  July  it  was  de- 
cided to  inaugurate  an  uplift  movement  for  the 
benefit  especially  of  poor  children  handicapped  by 
lack  of  education.  Such  children  are  to  be  taught 
moral  lessons  by  the  use  of  large  and  striking  pic- 
tures exhibited  on  the  streets.  The  pictures  are  9x21 
feet  and  are  lithographed  in  eleven  colors.  A  new 
one  will  appear  each  month.  The  project  is  cost- 
ing $100,000. 
Augusta   (Ga.)   Chronicle. 


BILL     POSTERS'     ASSOCIATION     CARRYING     ON 
BIG  WORK   OVER   UNITED  STATES. 


Gallon    One   of  the   Cities   to    Be   Posted    With    Large    Pic- 
tures of   General    Interest — Work    Is   to   Pro- 
mote   Patriotism    Among    People. 


An  unusual  occurrence  has  taken  place  in  this  city, 
the  past  month,  and  has  probably  been  noticed  by 
but  few  people,  and  those  few  in  all  likelihood  did  not 
investigate  the  matter. 

The  National  Bill  Posters'  Association  have  started 
a  campaign  for  patriotism,  by  pasting  large  bills 
about  all  cities  of  the  United  States  and  Canada, 
which  has  over  three  thousand  population.  Christ- 
mas week,  a  poster  was  put  up,  illustrating  a  scene 
from  the  Bible,  and  on  an  average  of  every  two 
weeks  new  ones  are  posted,  all  relating  to  historical 
and  national  questions,  of  general  interest.  Nearly 
all  the  billboards  in  this  city,  have  been  posted. 

This  work  has  been  undertaken  by  the  association 
for  philanthropic  purposes  only,  and  is  meant  to  pro- 
mote the  spirit  of  patrotism.  Each  poster  costs  on 
an  average  of  twenty  six  thousand  dollars  to  put  out. 
The  magazines  have  been  carrying  quite  extensive 
stories  on  the  matter. 
Galion   (O.)  l^eader. 


BILLBOARD   EDUCATION. 


By   iVlIss  Youghiogheny. 

Upon  a  centrally  located  bill  board  in  town  there 
is  displayed  a  picture  which  has  excited  much  com- 
ment. It  portrays  the  life  of  our  greatest  soldier 
hero.  General  Ulysses  S.  Grant,  in  a  series  of  scenes, 
including  the  humble  Ohio  home  in  which  he  was 
born;  the  homely  tasks  performed  by  the  farm  boy 
and  finally  the  military  achievements  which  led  to 
the  greatest  gift  the  nation  could  bestow.  It  Is  in- 
tended as  an  object  lesson  to  the  boy  of  today  and 
reminds  him,  in  the  lines  beneath,  of  the  better  op- 
portunities possessed  by  him  than  by  the  tanner's 
boy  of  60  years  ago. 

This  picture,  and  others  of  a  similar  character 
to  follow,  represents  an  uplift  crusade  planned  by 
the  National  Billposters'  Association  at  their  recent 
convention,  and  is  intended  to  aid  the  efforts  of 
other  organizations  for  the  improvement  and  eleva- 
tion of  humanity. 

It  was  wisely  agreed  that  many  of  the  people  who 
pass  these  bill  boards,  which  occupy  a  surprising 
area  in  all  of  the  most  traversed  sections  of  our 
towns  and  cities,  never  enter  the  churches,  lecture 
halls  or  libraries.  That  elevating  and  instructive 
pictures,  illustrating  some  of  the  greatest  events  in 
the  world's  history  or  the  career  of  some  famous 
man,  placed  before  the  multitude  who  throng  the 
streets  daily  would  play  some  part  in  the  develop- 
ment of  the  impressionable  boy  or  girl.  One  of 
the  first  of  these  pictures  was  a  beautiful  repre- 
sentation of  the  Nativity,  posted  in  all  the  larger 
cities  during  the  holiday  season.  Few,  if  any  of 
the  hurrying  throngs  failed  to  pay  the  tribute  of 
a    moment's    attention    to    this    picture    and    it    was 


(127) 


EDUCATIONAL     POSTERS 


so  approved  by  the  clergy  that  a  number  of  them 
made  arrangements  for  copies  to  hang  in  Sunday 
schools. 

Moving  unobtructively  among  us  as  little  children 
we  have  the  great  men  and  women  of  tomorrow 
and  any  influence  for  good  which  we  may  expect, 
either  as  individuals  or  as  part  of  an  organization, 
will  not  be  wasted.  Truly  the  world  is  growing 
better  when  so  many  are  lending  a  hand  toward 
finer,  cleaner  standards  of  thought  and  living. 
Connellsville  (Pa.)  Daily  News. 

WHERE    POSTER   LESSONS   HAD  THEIR  ORIGIN. 


National    Association    in    Educational    Campaign — Not    an 

Advertising    Scheme — Billboard    Men    Seek   to    Uplift 

Humanity — Biblical  Scenes  and   Lives  of  Great 

Men   Depicted  on   Attractive   Posters. 


"What  one  poor  boy  accomplished  through  hard 
work." 

"What  are  YOU  doing  with  better  opportunities?" 

These  inscriptions,  accompanying  an  attractive 
poster  depicting  scenes  from  the  life  of  General 
U.  S.  Grant,  have  been  displayed  on  billboards 
throughout  the  city  for  the  last  week  or  so.  A  few 
weeks  ago  various  Biblical  scenes  appeared,  and 
during  the  holiday  season  there  were  pictures  of 
the  finding  of  Christ  by  the  shepherds  and  the  wise 
men. 

No  advertising  has  accompanied  any  of  these  pic- 
tures, but  each  has  borne  an  inscription  calculated 
to  catch  the  eye  of  him  who  reads  while  he  runs 
and  to  set  him  thinking.  Sometimes  it  is  a  verse 
of  Scripture;  sometimes  the  injunction  to  "ask 
your  Sunday-school  teacher  to  tell  you  the  story." 
The  pictures  appeared  simultaneously  throughout 
the  country  shortly  before  Christmas  and  immedi- 
ately the  curiosity  of  millions  of  persons  was 
aroused. 

Origin   of   Posters. 

Where  did  the  posters  originate?  How  came 
they  upon  the  billboards  of  nearly  every  city  in 
the  United  States  and  Canada?  Who  is  paying  the 
cost?  How  many  are  displayed?  What  is  the 
motive   back   of  their   display? 

It  was  in  the  Chicago  office  of  the  Poster  Adver- 
tising Association  that  the  explanation  was  first 
obtained.  It  was  as  startling  as  the  first  sight  of 
the  poster  itself.  Here  is  the  story  as  retold  in 
the    Michigan    Sunday    School    Advance: 

In  a  discussion  at  one  of  the  sessions  of  the 
convention  of  the  National  Poster  Advertising  As- 
sociation, held  last  July  at  Atlantic  City,  one  of  the 
delegates  told  of  the  effect  a  certain  picture  had 
upon  his  life,  which  he  saw  in  his  boyhood  days. 
He  never  forgot  that  picture.  He  recommended 
that  pictures  that  were  suggestive  of  evil  should 
be  eliminated  from  the  billboards  and  that  some  pic- 
tures be  shown  that  would  inspire  the  people  of 
the  country  to  better  living.  His  recommendation 
was  incorporated  in  a  resolution  providing  for  an 
educational  committee  with  power  and  money  to 
carry  out  the  suggestion  for  uplift  pictures. 

Christmas    Message    First. 

The  committee  decided  that  the  first  picture 
should  be  one  bearing  a  Christmas  message.  De- 
signs from  artists  were  called  for.  Edward  Volkert 
of  Cincinnati  submitted  the  design  most  suitable. 
and  was  commissioned  to  execute  it,  which  he  did. 
He  was  paid  .$600  for  his  work.  The  posters  were 
printed  in  12  colors  and  distributed  among  the 
members  of  the  association,  and  by  them  posted  on 
billboards  in  3,700  towns  and  cities  in  the  United 
States  and  Canada.  Two  hundred  to  300  were 
posted  in  each  of  the  larger  cities.  The  expense 
for  posting  them  was  borne  by  the  local  members 
In  each  town. 

"Such  a  campaign  of  poster  advertising  would 
cost  any  private  advertiser  approximately  $00,000," 
said  Herbert  C.  Duce  of  the  Poster  Association. 
"It  was   done  by  the  association  as  a  result  of  the 


recommendation  of  certain  of  the  members  who  are 
religiously  inclined,  and  who  believed  that  persons 
could  be  reached  with  a  religious  message  on  the 
billboards  who  were  not  being  reached  by  the 
churches." 

Object  Lessons  from   History. 

Pleased  with  the  success  of  their  first  venture, 
the  association  is  now  extending  the  poster  series 
to  include  object  lessons  from  history.  The  pres- 
ent display  presents  typical  scenes  from  the  life 
of  Grant.  Under  the  caption,  "Grant's  Start,"  ap- 
pear pictures  of  Grant's  home,  and  young  Grant  as 
plowboy  and  woodcutter.  Next  he  is  shown  at  the 
head  of  the  victorious  Union  army,  "Grant's  work." 
A  large  portrait  of  the  man,  with  the  national  cap- 
itol  as  a  background,  presents  vividly  "Grant's 
Reward."     Beneath  is   the   inscription: 

"What  one  poor  boy  accomplished  through  hard 
work." 

"What  are  YOU  doing  with  better  opportunities?" 
FIint(  Mich.)  Journal. 


ISSUED     POSTERS    FOR    THE    YOUNG. 


Posters   for   the    IVloral    Uplift   of   the    Youth    of   the   Land 

Make  Their  Appearance  In   Fargo,  Showing 

Lives  of  Good   Men. 


Posters  for  the  moral  uplift  of  the  youth  of  the 
land  have  made  their  initial  appearance  on 
Fargo   billboards    this  week. 

These  posters,  the  output  of  the  Posting  As- 
sociation of  Chicago,  show  the  lives  of  some 
famous  men  who  have  done  the  world  some  good. 
They  are  intended  for  an  inspiration  to  the  youth 
of  the  country  so  that  each  young  man  and 
woman  may  devote  his  or  her  life  to  some  great 
purpose. 

Last  month  these  posters  showed  the  life  of 
Christ.  They  also  portray  incidents  in  the  lives 
of  famous  characters  in  profane  history.  This 
month  they  are  portraying  the  life  of  General 
Grant. 

The  Posting  Association  of  Chicago  is  composed 
of  a  number  of  Windy  City  philanthropists,  whose 
names  have  not  been  disclosed,  who  are  en- 
deavoring by  this  means  to  counteract  any  of 
the  vicious  advertising  that  may  have  been 
issued  prior  to  this  to  pollute  the  minds  of  the 
American    youth. 

Every   town  in   the   country  with   over   3,000   pop- 
ulation   is    to    be    provided    with    these    posters. 
Fargo  (N.  D.)  Forum. 

BILLBOARDS    GIVE    CHILDREN     INSPIRATION. 


For  the  education  of  the  minds  of  the  youth  of 
the  city,  and  to  transform  billboards  into  things 
of  beauty  and  real  value  for  moral  uplift,  the 
educational  committee  of  the  Poster  Advertising 
Association  of  America  has  arranged  to  reserve 
space  on  biUboards  owned  by  its  members  on 
which  religious  and  inspirational  posters  can  be 
displayed.  The  movement  covers  the  whole  of  the 
United  States  and  Canada.  It  is  not  an  advertis- 
ing scheme.  The  national  association  furnishes 
the  posters,  and  the  local  concerns  donate  the 
space  occupied.  The  reserved  section  can  be  used 
for  no  other  purpose  except  the  display  of  the 
special  posters. 

The  movement  was  begun  at  the  national  meeting 
of  the  association  at  Atlantic  City  last  year.  .\t  that 
time  plans  were  made  to  have  the  posters  drawn. 
On  December  10  local  companies  all  over  the  coun- 
try received  their  quota  of  posters,  and  thoy  sub- 
sequently appeared  on  the  billboards.  In  Topeka 
the  Christmas  posters  created  considerable  favor- 
able comment. 

The  Grant  Posters. 

Following  the  Christmas  posters,  twenty-four-piece 
lithographs,  in  twelve  colors,  of  an  inspirational 
nature   were    prepared    and    sent   out.     They-repre- 


(128) 


EDUCATIONAL     POSTERS 


sented  the  life  of  General  U.  S.  Grant,  the  Civil 
War  hero,  showing  his  rise  from  poverty  to  the 
presidency  of  the  United  States. 

Locally  the  Crawford  Sign  Company,  a  member 
of  the  national  association,  has  been  co-operating 
in  the  new  movement.  Edward  F.  Maxwell,  man- 
ager of  the  company,  has  taken  special  care  to 
secure  the  very  best  locations  for  the  posters.  Six 
of  the  Christmas  posters  were  used  during  the 
Christmas  holidays.  At  the  present  time  there 
are  six  Grant  posters  on  the  Crawford  billboards. 
They  are  located  as  follows:  Corner  of  Tenth  and 
Tyler  streets;  corner  of  Eighth  and  Van  Buren 
streets;  on  Kansas  avenue,  between  Tenth  and 
Eleventh  streets;  corner  of  Tenth  and  Monroe 
streets;  corner  of  North  Kansas  avenue  and  Fair- 
child  street,  and  on  Kansas  avenue,  near  First 
street. 

The  posters  will  be  left  on  the  boards  until  they 
are  injured  by  the  weather  and  become  torn.  Ordi- 
narily the  posters  remain  unchanged  for  thirty 
days.  As  soon  as  they  are  damaged  they  are  re- 
placed by  others  of  a  similar  character. 

The  posting  of  these  educational  lithographs  is 
another  step  in  the  general  improvement  of  bill- 
board advertising.  Paneled  boards  are  now  becom- 
ing common.  The  boards  themselves  are  regulated 
in  size,  shape  and  height  by  the  national  associa- 
tion. They  are  all  built  substantially,  and  an  effort 
is  being  made  to  make  them  attractive  in  clean 
advertising. 
Topeka  (Kan.)   Capital. 


UPLIFT   MOVEMENT    IN    ADVERTISING. 


Billboards    Being    Brightened    by    Beautiful    Bulletins. 


LIFE   OF   GRANT. 


Beautiful   Picture   on   a    Few  of  the   Billboards   In 
Jefferson  City. 


The  billboards  throughout  this  city  have  an  aspect 
of  beauty.  During  the  holidays  "The  Birth  of 
Christ"  painting  took  the  place  of  the  usual  ad- 
vertising. It  was  announced  at  that  time  that 
this  picture  was  the  first  of  a  series  to  be  placed 
on  billboards  throughout  the  country.  The  second 
was  posted  to-day,  "The  Lite  of  General  Grant." 
The  picture  is  an  artistic  piece  of  work.  Other  pic- 
tures depicting  historic  events  and  the  lives  of  great 
men  will  be  posted  at  short  intervals. 
Jefferson  City  (Mo.)  Post. 


SERMONS  ON   THE   BILLBOARDS. 


Billboard  owners  are  winning  public  opinion  rap- 
idly by  the  character  of  the  pictures  they  are  dis- 
playing. Just  before  Christmas  they  spread  over 
the  boards  throughout  all  the  cities  a  beautiful 
poster  of  the  Nativity,  with  the  words,  "Ask  your 
Sunday-school  teacher  to  tell  you  the   story." 

Now  they  have  replaced  it  with  a  huge  poster 
showing  a  picture  of  General  Grant,  his  humble 
birthplace,  contrasted  with  the  glory  of  battle,  and 
a  picture  of  the  Capitol  at  Washington.  It  is  a 
picture  that  attracts  the  youth;  it  will  doubtless 
do  a  great  deal  of  good. 
Fremont    (Neb.)    Tribune. 


COMMENDED     ACTION. 


Action  of  the  National  Bill  Posters'  Association  in 
placing  certain  religious  literature  on  their  bill- 
boards in  cities,  without  charge,  was  commended 
at  a  meeting  of  Cincinnati  Presbytery  at  the 
Church  of  the  Covenant,  Monday  afternoon. 
Cincinnati   (O.)   Star. 

At  the  Sorosis  meeting  Wednesday  afternoon  it 
was  voted  to  extend  to  Messrs.  Foote  and  Lindsey, 
through  the  press,  the  members'  appreciation  of  the 
beautiful  pictures  which  adorned  the  billboards 
throughout  the  holidays. 
Chillicothe  Daily  Tribune. 


The  above  poster  now  being  shown  in  several  se- 
lected locations  about  the  city,  by  Maurice  Callahan 
&  Sons  on  their  billboards,  is  the  second  of  the 
beautiful  posters  designed  by  the  Poster  Advertisers' 
Association  for  their  national  wide  "Uplift  Move- 
ment." 

These  posters,  which  are  displayed  gratis  by  mem- 
bers of  the  association,  are  of  the  highest  grade  of 
workmanship,  and  no  expense  is  spared  in  their  pro- 
duction or  display.  Artists  of  the  highest  reputation 
are  employed  to  paint  the  pictures  from  which  these 
posters  are  produced. 

The  "Uplift  Poster  No.  2,"  now  being  shown,  is  of 
wonderful  educational  value,  depicting  the  rise  ot 
General  Grant,  showing  him  in  his  humble  log  cabin 
home — as  a  farmer  and  wood  chopper — as  com- 
mander of  the  Union  forces  in  the  Rebellion — and 
his  ultimate  rise  to  the  presidency.  The  display 
is  a  beautiful  production  in  eleven  colors— 21  feet 
long  by  10  feet  wide,  and  contains  no  advertising 
whatever. 

The  purpose  of  the  display  is  to  call  the  attention 
of  the  youth  of  the  country  to  the  exceptional  ad- 
vantages of  their  modern  opportunities,  by  compari- 
son with  the  advancement  of  General  Grant  from 
his  humble  beginning  to  the  highest  office  of  the 
country. 

The  first  "Uplift  Poster,"  which  was  shown  just 
before  Christmas,  was  of  the  same  size  and  type 
of  workmanship,  and  depicted  "The  Nativity."  This 
picture  has  attracted  most  favorable  comment  from 
educators  and  clergymen  of  all  denominations  from 
every  part  of  the  country,  letters  pouring  in  from 
ministers  and  others  commending  this  method  of 
bringing  such  subjects  to  the  attention  to  the  public. 
One  New  York  minister  in  commenting  on  this 
method  of  advertising  in  connection  with  increasing 
church  attendance,  says  that  if  ordinary  methods  do 
not  produce  results,  it  is  the  duty  of  the  clergy  to 
leave  no  stone  unturned,  and  that  he  considers 
poster  advertising  "The  Modern  way  to  compel  them 
to  come  in." 

In  a  Western  city  a  priest  had  erected  in  the 
yard  of  his  million  dollar  cathedral  an  up-to-date  bill- 
board, on  which  was  posted  one  of  the  Nativity 
Posters,  and  the  Sisters  took  their  school  children, 
class  by  class,  and  showed  and  explained  to  them 
this  beautiful  picture  of  the  birth  of  Christ. 

In  another  section  of  the  country,  a  minister,  ob- 
serving that  the  poster  had  been  damaged  by  the 
weather,  instructed  his  housekeeper  to  make  paste 
and  he  himself  repaired  the  damage. 

New  Haven  ministers  impelled  by  the  wonderful 
compelling  power  of  the  Christmas  poster,  used  bill- 
board advertising  in  their  recent  "Go  to  Church" 
campaign. 

The  manner  in  which  these  educational  posters 
are  received  is  shown  in  the  request  of  the  State 
Superintendent  of  Sunday  schools  in  a  neighboring 
state  for  a  mounted  poster  showing  the  birth  ot 
Christ,  to  be  used  behind  the  pulpit,  and  commented 
upon  at  the  coming  state  convention. 

The  "Uplift  Movement,"  which  is  being  conducted 
by  the  Poster  Advertising  Association,  throughout 
the  entire  country,  is  the  result  of  many  years  ot 
effort  on  the  part  of  members  of  the  association  to 
bring  the  billboards  to  a  plane  above  criticism  by 
persons  of  an  aesthetic  turn  of  mind.  The  associa- 
tion was  formed  with  this  idea  in  mind,  and  a  long 
time  ago  formulated  rules  and  regulations  to  govern 
the  billposting  industry,  and  keep  out  all  objectlonal 
features. 

Every  one  of  the  thousands  of  posters  shown 
throughout  this  country  and  Canada  is  subjected 
to  the  most  rigid  censorship,  and  no  paper  of  an 
objectlonal  nature  is  allowed  to  be  posted  by  mem- 
bers of  the  association.  There  are  also  rules  gov- 
erning   the    manner    of    construction    of    billboards, 


(129) 


EDUCATIONAL     POSTERS 


and  their  maintenance,  such  as  keeping  the  site  of 
the  board  clean  of  scraps  of  paper,  paste,  etc. 

The  idea  of  posting  educational  and  religious  pos- 
ters to  further  the  plan  of  "Uplift  of  Outdoor  Ad- 
vertising" had  its  inception  in  a  remark  at  a  recent 
convention,  by  one  of  the  pioneers  in  this  field  of 
publicity — "Let  us  use  some  of  our  space  for  the 
good  of  our  fellow  men."  The  idea  took,  and  re- 
sulted in  the  prompt  display  of  the  "Nativity"  pos- 
ter, followed  by  the  "General  Grant"  poster — "What 
one  poor  boy  accomplished" — which  is  now  being 
shown. 

Messrs.    Callahan    &    Sons    have    received    much 
favorable   comment   on    the   "Uplift"   posters    shown 
locally,  and  plan  to  devote  a  part  of  their  space  to 
other  educational   posters   from  time  to  time. 
Pittsfleld   (Mass.)   Sunday  Call. 


BILLBOARD    PLAN    INDORSED. 


Action  of  the  Columbus  Billposting  Company  in 
donating  more  than  .50  billboards,  by  means  of 
which  wide  publicity  is  being  given  to  "go-to-church 
day,"  was  indorsed  last  night  by  a  large  congre- 
gation in  revival  service  at  the  Oakwood  Metho- 
dist Episcopal  Churcn.  Resolutions  were  drawn  up 
by  Rev.  J.  Talbert  Keenan.  pastor,  and  will  be 
sent  to  the  billposting  company,  together  with  a 
photograph  of  the  new  church  building,  just  com- 
pleted. 
Columbus    (Ohio)    Journal. 


MAKES    FINE    DISPLAY. 


Bennett    Poster   Advertising   Company    Posts   Fine   Educa- 
tional   Pictures. 


The  billposting  companies  throughout  the  United 
States  are  contributing  to  the  spirit  of  education 
as  never  before.  The  Bennett  Poster  Advertising 
Company  of  this  city  has  posted  large,  handsomely 
colored  pictures,  12  by  16  feet,  depicting  historical 
incidents.  A  short  time  ago  a  beautiful  picture 
depicting  the  birth  of  Christ  was  posted,  and  this 
was  followed  by  a  large  poster  showing  scenes  and 
Incidents  in  the  lite  of  General  Grant.  No  adver- 
tising whatever  appears  on  these  posters.  A  large 
sum  of  money  is  being  expended  by  the  association 
in  this  educational  uplift  work.  Other  noteworthy 
posters  will  follow  those  already  shown  by  the  Ben- 
nett Poster  Advertising  Company. 
Port  Huron  (Mich.)  Times. 


GOOD  WORK  BEING  DONE  BY  POSTER  SERVICE. 


Another  of  a  series  of  descriptive  pictures  in  colors 
has  been  posted  by  the  M.  D.  Neild  Billposting  Serv- 
ice in  San  Bernardino.  The  present  offering  is  an 
Easter  picture  which  shows  the  entrance  to  a  church, 
with  parents  taking  the  little  ones  into  the  church. 

The  words  of  Christ.  "Suffer  little  children  to 
come  unto  Me  and  forbid  them  not,  for  of  such  is 
the  kingdom  of  Heaven,"  together  with  the  words, 
"Take  the  children  to  church,"  explains,  in  brief,  the 
teaching  of  the  picture.  Historical  and  Biblical  pic- 
tures are  to  be  posted  from  time  to  time. 
San   Bernardino   (Cal.)    News. 

VERY  BEAUTIFUL  EASTER  POSTER. 

City   Billposting  Company  Erects  iVIasterpIece  In  this  City. 


The  third  of  the  special  posters  published  by  the 
education  committee  of  the  Associated  Billpostero 
went  up  at  the  corner  of  Perry  and  Cherry  streets 
recently.  It  is  entitled  "An  Easter  Poster,"  and  is 
lithographed  in  twelve  colors,  reproducing  all 
the  charm  and  brightness  of  the  Easter  cos- 
tumes and  the  annual  Easter  parade.  It  is 
a  go-to-church  appeal  with  the  accompanying 
plea  that  the  children  be  not  forgotten.  The  poster 
was  designed  by  Edward  Volkert  of  Cincinnati,  and 


lithographed  by  the  Ketterlinus  Manufacturing  Com- 
pany of  Philadelphia.     It  was  put  up  in  this  city  by 
the  City  Billposting  Company,  and  will  help  to  carry 
out  the  Easter  spirit  in   Helena. 
Helena  (Ark.)   World. 


REV.   JENKINS    STRONG    FOR    ADVERTISING. 


Pastor    Delivers    His   Sermon    Amid    Posters,    Dodgers   and 
Billboards. 


Imnianuel  Presbyterian  Church  recently  resembled 
the  midway  of  a  circus  or  fair,  with  flaunting  post- 
ers of  all  sizes,  dodgers  and  immense  billboard  sheets 
covering  the  pulpit  and  sides  of  the  room. 

Into  the  midst  of  them  the  Rev.  Paul  B.  Jenkins, 
much  like  a  "ballyho"  man  in  a  circus,  appeared  to 
deliver  his  sermon  on  "Making  and  Expressing  Pub- 
lic  Opinion." 

His  address  was  all  the  more  novel  inasmuch  as 
he  delivered  his  sermon  off  the  posters.  He  wanted 
to  prove  to  his  congregation  the  unlimited  possibili- 
ties of  advertising,  and  he  wanted  to  prove  to  them 
that  advertising  was  as  good  for  a  church  as  it  was 
for  the  business  concern. 

It  was  a  "get  the  business"  address,  and  he  openly 
advocated  bringing  children  into  the  Sunday  schools 
and  people  into  churches  by  means  of  advertising, 
newspaper  and  billboard,  when  necessary. 

"Take  your  children  to  Sunday  school"  announced 
one  twenty-one-foot  sheet.  These  are  now  ready  to 
be  scattered  around  Milwaukee  and  7,500  will  be  dis- 
tributed throughout  the  United  States.  It  Is  the  third 
of  a  series. 

Conspicuous  among  the  other  posters  were  several 
used  in  anti-liquor  campaigns. 

The  Rev.  .Jenkins  said:  "The  possibilities  of  ad- 
vertising as  a  method  of  creating  right  public  opin- 
ion on  moral  questions  are  simply  unlimited.  It  gets 
the  facts  before  the  people  and  keeps  them  there  as 
nothing  else  can  do.  The  popularity  of  the  Massa- 
chusetts anti-liquor  posters  is  simply  incredible.  One 
woman  started  the  work  a  year  ago  with  a  single 
billboard  opposite  her  home,  and  to-day  they  are 
known  and  used  all  over  the  world:  and  the  work  Is 
simply  in  its  infancy,  as  everyone  agrees.  And  why 
not?  If  men  advertise  that  which  destroys  men, 
families,  business  and  cities,  why  not  advertise  that 
which  builds  up  one  and  all  instead?" 
Milwaukee    (Wis.)    Sentinel. 


W.  A.  Crockett,  city  billposter,  has  just  put  up  a 
large  poster,  "Go  to  church  Sunday,"  recently  sent 
out  by  the  National  Education  Committee.  It  stands 
nine  feet  high  and  twenty  feet  long.  This  i>oster 
is  a  beauty  and  is  opposite  the  Lincoln  Hotel. 
Logan    (Utah)    Republican. 


BILLBOARDS  TELL  OF   EASTER   PERIOD. 

Third   of  Series  from    National   Posters'   Association   is   Up 
Now. 


People  going  to  church  recently  witnessed  on  Flynn 
&  Company's  bulletin  boards  in  several  sections  of 
the  city  a  most  beautiful  Easter  poster,  one  which 
attracted  much  attention,  not  only  from  its  excel- 
lence in  an  artistic  way,  but  from  the  lesson  it 
taught. 

This  was  the  third  of  a  series  of  pictures  donated 
by  the  National  Poster  Association  and  posted  on 
every  plant  throughout  the  United  States  and  Canada. 
The  first  was  the  Cliristmas  poster.  "The  Nativity." 
This  was  followed  by  the  General  Grant  poster  ap- 
pealing to  the  ambition  of  American  youth. 

The  Christmas  poster  attracted  m\ich  attention 
from   pulpit  and  press  throughout  the  country. 

There  was  a  meeting  of  the  board  of  directors  of 
the  Association  at  Hot  Springs,  Ark.,  early  in  March, 
which  Mr.  Plynn  attended.  He  heard  only  good  re- 
ports on  the  Christmas  poster.  "The  Poster,"  the 
official   journal   of  Ihe  organization,  referring   to  the 


(130) 


EDUCATIONAL     POSTERS 


report  of  Mr.  A.  RI.  Briggs,  chairman  of  the  Educa- 
tion Committee,  says: 

"While  the  organization  and  its  members  liave  no 
ulterior  motive  in  undertal<ing  this  educational  propa- 
ganda, it  is  with  considerable  pride  and  satisfaction 
I  have  to  report  that  letters  of  the  most  cordial  char- 
acter have  been  received  from  cardinals,  archbishops, 
bishops,  priests  and  clergymen  of  every  denomina- 
tion. Governors,  mayors  and  city  officials,  civic,  re- 
ligious and  social  organizations  have  joined  in  the 
chorus  of  gratitude  for  the  work  that  has  been  done 
so  well  by  the  members  of  the  Association  in  their 
respective  cities  and  towns  throughout  the  United 
States  and  Canada.  The  poster  has  been  mounted 
and  displayed  in  churches  and  school  rooms.  Min- 
isters have  caused  billboards  to  be  erected  on  church 
property,  from  which  the  picture  has  carried  its 
story  to  many  hearts." 

The  Easter  poster  has  been  declared  by  experts  to 
be  eighty  per  cent  stronger  than  even  the  Christmas 
poster.  It  is  the  work  of  a  noted  German  artist,  done 
in  twelve  colors  in  the  highest  art  of  the  lithograph- 
er's work. 

The  Poster  Association  will  follow  this  in  a  short 
time  with  another  poster  showing  a  Boy  Scouts  scene 
and  teaching  the  same  good  lesson. 
McAlester    (Okla)   News-Capital.   April   11. 


BIG   POSTER    IN   CHURCH   SERVICE. 


9x25   Feet   Across   Busby   Platform   for   Presbyterian   Serv- 
ices   Recently. 


One  of  the  new  big  go-to-church  posters  seen  on 
the  Plynn  &  Company's  billboards  was  used  in  the 
Presbyterian  Church  services  recently  and  formed 
the  basis  for  an  impressive  service  for  children  and 
parents.  The  poster  was  9x25  feet  and  beautifully  col- 
ored. It  contained  a  double  picture.  One  was  a  repro- 
duction of  a  well-known  artist's  painting  on  "Suffer 
Little  Children."  The  other  was  a  modern  representa- 
tion of  churchgoers  on  their  way  to  church,  with 
the  lettering,  "Take  the  Children  to  Church  Next 
Sunday." 
McAlester   (Okla.)   News-Capital,  April  IS. 


BILLBOARDS. 


It  is  a  pleasure  to  chronicle  something  to  the  last- 
ing credit  of  the  device  of  billposting. 

The  Poster  Advertising  Association  has  started 
upon  a  campaign  of  free  educational  posters.  Seven 
thousand  eight-color  pictures  of  "The  Nativity,"  each 
21  feet  long,  are  their  first  offering. 

This  picture,  a  truly  reverent  and  beautiful  concep- 
tion, was  posted  for  some  weeks  upon  the  billboard 
in  Lake  street,  between  Galena  and  Downer. 
Aurora  Beacon-News. 


THE  EASTER  POSTER  IS  NOW  SEEN  ON 
BOARDS. 


Third    in     Humanity    Series    of    Poster    Advertising    Asso- 
ciation. 


The  Easter  poster,  published  by  the  Educational 
Committee  of  the  Poster  Advertising  Association, 
which  is  being  put  upon  all  the  billboards  of  the 
principal  cities  can  be  seen  in  the  following  locations 
of  the  Hughes  Billposting  Company  in  this  city: 
Park  avenue,  between  Fifth  and  Sixth  streets;  Fifth 
and  Main  streets.  Thirteenth  and  Main  streets.  Main 
and  Chestnut  streets  and  Thirteenth  and  Church 
streets. 

This  particular  poster,  which  is  in  eleven  colors, 
is  interesting  for  many  reasons.  Technically,  It  is 
put  forth  by  the  members  of  that  aggregation  to  be 
the  ultimate  expression  of  what  a  go-to-church  poster 
should  be.  For  months  past  the  go-to-church  move- 
ment has  been  spreading  from  city  to  city  through- 
out the  land.  Every  medium  has  been  used,  includ- 
ing posters.     The  effect  has  been  as  unerring  as  the 


promoters  of  that  movement  expected.  Still  the 
hastily  prepared  poster  copy  lacked  the  vital  appeal. 
The  Easter  poster  tells  its  own  story  in  a  wonderful 
way.    It  tells  it,  too,  in  pictures,  and  with  few  words. 

On  the  left  of  the  picture  appears  the  well-known 
figure  of  the  Master,  surrounded  by  little  children, 
speaking  to  the  world  those  appealing  words 
that  have  rung  down  the  centuries  with  their 
marvelous  tenderness,  the  same  yesterday,  to- 
day and  forever.  And  couples  with  that  appeal 
there  is  the  picture  of  the  gaily-dressed  Easter  crowd 
thronging  its  way  to  church,  and — with  the  echo  of 
Christ's  words  ringing  in  their  ears — taking  the  lit- 
tle ones  with  them.  At  the  end  of  the  avenue  is  a 
church,  and  in  a  small  panel  to  the  right  of  the  poster 
one  may  read  the  lesson  of  the  picture  in  these 
words,  "Take  your  children  to  church;  give  them  the 
right  start." 

This  is  the  third  of  the  series  of  humanity  posters 
which  the  association  is  using  in  a  sincere  and  earn- 
est effort  to  emplo  ythe  unbounded  influence  of  the 
medium  for  the  good  of  mankind. 
Lynchburg   (Va.)    Daily  Advance. 


PRESBYTERIAN     CHURCH. 

Services  at  the  Busby  Theater.  Bible  school  at 
9:45  a.  m.  Morning  worship  11.  By  courtesy  of 
Flynn  &  Company,  billposters,  one  of  the  new  big 
church  posters  was  displayed  on  the  platform 
and  formed  the  basis  for  an  impressive  service  for 
children  and  parents.  Young  people's  meeting  7:00 
p.  m.  Evening  service  8:00  p.  m.  Sermon,  "Scien- 
tific Belief  in  Redemption."  Visitors  welcome.  Allen 
S.  Davis,  pastor. 


SIGNBOARDS  SUMMON   CHILDREN   TO  CHURCH. 


New  Form  of  Religious  Advertising   Displayed  In  Toronto. 


Church  advertising  has  taken  a  new  form  in  To- 
ronto. Huge  hoardings,  bearing  an  attractive  and 
artistic  devotional  picture,  have  been  erected  on  va- 
cant lots  in  several  parts  of  the  city,  and  one  in 
particular  appeared  on  the  lawn  of  St.  Michael's 
Cathedral,  just  inside  the  gate  in  Church  street. 

The  big  billboards,  which  are  painted  in  many  col- 
ors, show  the  facade  of  a  church,  into  which  a  crowd 
of  young  people  is  pouring,  while  up  above  is  pre- 
sented a  vision  of  Christ  surrounded  by  boys  and 
g'rls,  with  the  text,  "Suffer  little  children,''  etc.,  print- 
ed above  it.  The  main  inscription  at  the  foot  of  the 
picture  reads,  "Take  your  children  to  church;  give 
them  the  right  start." 
Toronto  Herald. 


"ASK  YOUR  SUNDAY-SCHOOL  TEACHER  TO 
TELL  YOU  THE  STORY." 


Doubtless  many  of  your  have  seen  the  above 
heading  beneath  beautiful  posters  of  Bible  scenes. 
There  is  an  interesting  story  behind  this. 

In  a  discussion  at  one  of  the  sessions  of  the  con- 
vention of  the  National  Poster  Advertising  Associa- 
tion, held  last  July  at  Atlantic  City,  one  of  the  dele- 
gates told  of  the  effect  a  certain  picture  had  upon  his 
life  which  he  saw  in  his  boyhood  days.  He  never  for- 
got that  picture.  He  recommended  that  pictures  that 
were  suggestive  of  evil  should  be  eliminated  from 
the  billboards  and  that  some  pictures  be  shown  that 
would  inspire  the  people  of  the  country  to  better  liv- 
ing. His  recommendation  was  incorporated  in  a 
resolution  providing  for  an  educational  committee 
with  power  and  money  to  carry  out  the  suggestion 
for  uplift  pictures. 

The  committee  decided  that  the  first  poster  should 
be  one  bearing  a  Christmas  message.  Edward  Vol- 
kert  of  Cincinnati  submitted  the  design  most  suit- 
able and  was  commissioned  to  execute  it,  which  he 
did.  Six  hundred  dollars  was  paid  him  for  his  work. 
The  posters  were  printed  in  twelve  colors  and  dis- 
tributed to  the  members  of  the  Poster  Advertising 


(131) 


EDUCATIONAL     POSTERS 


Association,  and  by  them  posted  on  billboards  in 
3,700  towns  and  cities  in  the  United  States  and  Can- 
ada. Two  hundred  to  three  hundred  were  posted  in 
each  of  the  larger  cities.  The  expense  for  posting 
them  was  borne  by  the  local  members  in  each  town. 

"Such  a  campaign  of  poster  advertising  would  cost 
any  private  advertiser  approximately  $60,000,"  said 
Herbert  T.  Duce  of  the  Advertising  Association.  "It 
was  done  by  the  association  as  a  result  of  the  rec- 
ommendation of  certain  of  the  members  who  are  re- 
ligiously inclined,  and  who  believed  that  persons 
could  be  reached  with  a  religious  message  on  the 
billboards  who  were  not  being  reached  by  the 
churches." 

It  was  indeed  a  religious  message.  The  picture 
Fhows  the  Christ  child  in  the  arms  of  Mary.  .Joseph 
is  at  her  side.  On  the  left  is  grouped  the  shepherds 
bringing  lambs  as  gifts,  and  on  the  right  is  shown  the 
three  wise  men  bearing  their  gifts.  Outside  through 
the  darkness  shines  the  star  of  Bethlehem.  In  the 
lower  right-hand  corner  is  the  inscription,  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story."'  Below 
it  all  is  a  facsimile  of  a  brass  plate  with  the  ex- 
planatory Bible  verse:  "And  when  they  were  come 
into  the  house  they  saw  the  young  child  with  Mary, 
his  mother,  and  fell  down  and  worshiped  Him."  JIatt. 
2:12. 

This  is  certainly  a  most  significant  movement.  We 
can  prophesy  its  results.  But  the  fact  we  want  to 
make  clear  is  there  should  be  a  much  larger  use  of 
the  beautiful  pictures  in  the  Sunday  school,  especial- 
ly in  the  Primary  Department.  These  pictures  make 
a  powerful  impression  upon  the  minds  of  boys  and 
girls.  Large  copies  of  famous  paintings  may  be  se- 
cured for  a  very  small  sum  and  small  prints,  which 
are  unusually  beautiful,  may  be  secured  at  very  little 
expense.  Why  not  realize  picture  power  in  your 
Sunday  school? 
Pittsburgh    (Pa.)    Methodist   Recorder. 


Billposter   Crockett  has   just   put   up   another   fine 
picture,  advocating  the  go-to-church   movement  that 
is  being  agitated  now.     It  is  a  very  good  one. 
T^ogan    (Utah)   Tri-Weelily  Journal. 

EVEN   BILLBOARDS  TAKE  ON    EASTER   HUE. 


Once  again  the  billboards  of  Gary  are  decked  with 
posters  symbolical  of  the  season.  Great  24-sheet 
posters  were  pasted  calling  attention  to  the  great  day 
in  the  churches  at  a  number  of  the  most  prominent 
boards  in  the  city.  Passersby  paused  to  view  with 
interest  the  unusual  pictures,  which  are  done  in  the 
finest  colors  of  lithography.  The  posters  are  at 
Eleventh  avenue  and  Adams  street.  Broadway  and 
Eleventh  avenue,  Broadway  and  the  Michigan  Central 
tracks.  Fifteenth  avenue.  Twentieth  avenue  and 
Eighteenth  avenue.  The  posters  were  put  up  by  the 
Gary  Poster  Advertising  Company  to  add  to  the  spirit 
of  the  day. 
Gary    (Ind.)    Tribune. 

BILLBOARD    PICTURES    FINE. 

Easter  Poster  Is  One  of  Exceptional   Design  and   Beauty — 

Billposter  Association   Issues   Educational    Pictures 

for    Every    Season    of    Year. 

On  the  billboards  at  the  corner  of  Pearl  and  Han- 
chett  streets,  and  in  front  of  the  Carroll  grocery  on 
East  Chicago  street,  are  displayed  beautiful  posters, 
appropriate  to  the  Easter  season.  Everyone  passing 
by  stops  to  look  and  admire  and  many  to  give  the 
subject  serious  thought,  which  is  the  object  of  the 
Poster  .Advertising  Association,  which  is  placing  them 
all  over  the  United  Stales,  with  a  desire  to  uplift  and 
educate  the  public.  These  posters  are  very  lifelike 
and  attractive  and  portray  the  Savior  blessing  a  group 
of  children  with  the  inscription  beneath,  "Suffer  lit- 
tle children  to  come  unto  Me,  and  forbid  them  not,  for 
of  such  is  the  kingdom  of  Heaven." 

There  is  also  pictured,   in   pleasing  colors,  a   city 


church  with  wide-open  portals,  into  which  are 
slowly  entering  many  people,  parents  accompanying 
their  children  as  well  as  the  aged  and  infirm.  The 
words,  "Take  your  children  to  church  and  start  them 
right." 

The   placing  of  posters   like  these   in   such   public 
places   is   very   commendable,   and   it   is   hoped    that 
more  of  the  series  will  appear  from  time  to  time. 
Coldwater   (Mich.)    Reporter. 


A    WORK    OF    ART. 


A  beautiful  religious  poster,  which  appears  on  two 
billboards  owned  by  the  Lock  Haven  Poster  Advertis- 
ing Company,  is  attracting  considerable  attention. 
The  poster  is  a  work  of  art  and  is  intended  to  be  of 
an  educational  nature.  It  is  a  24-sheet  poster,  9x20 
feet  in  size,  lithographed  in  12  colors,  reproducing  all 
the  charm  and  brightness  of  the  Easter  costumes  and 
the  annual  Easter  parade.  It  is  a  go-to-church  ap- 
peal, with  the  accompanying  plea  that  the  children 
be  not  forgotten,  but  allow-ed  to  take  part  in  the  great 
church  festival.  The  poster  was  designed  by  Edward 
Volkert  of  Cincinnati,  who  made  the  Christmas  ix)st- 
er  that  was  the  first  religious  picture  of  the  kind 
to  be  placed. 

Locl\    Haven    Express. 


Several  of  the  city's  billboards  have  been  adorned 
by  the  Amsterdam  Advertising  Company  with  mas- 
sive pictures,  in  twelve  colors,  setting  forth  the 
Easter  thought  and  advocating  "Take  your  children 
to  church,"  and  also  carrying  the  Scriptural  lesson, 
"Suffer  little  children  to  come  unto  Me,  and  forbid 
them  not,  for  of  such  is  the  kingdom  of  Heaven." 
Amsterdam  N.   Y.)   Herald. 


SCHOOL    ACTIVITIES. 


Elizabeth  Michelbook  satisfied  our  curiosity  about 
the  different  large  pictures  posted  on  the  city  bill- 
boards. She  gave  to  the  school  the  information  she 
received  from  her  own  observation  and  from  a  maga- 
zine article  reported  on  by  her  in  Library  reading  be- 
fore Christmas.  She  told  us  that  the  American  Poster 
Advertising  Company  is  spending  thousands  of  dol- 
lars to  help  the  spiritual  conditions  of  the  children 
all  over  the  United  States  and  Canada.  They  are 
putting  religious  pictures  on  the  billboards  of  most 
all  the  cities  in  the  United  States  and  Canada  for 
the  benefit  of  the  children. 

The  pictures  are  highly  colored  so  as  to  attract 
the  attention  of  the  children.  These  pictures  are  ten 
feet  wide  and  twenty  feet  long.  We  had  beautiful 
IvESter  pictures  posted  in  Menomonie  on  Third  street. 
Dunn   County   News. 


SOMETHING  WORTH  LOOKING  AT. 

Everybody  should  take  time  to  look  at  the  Easter 
posters,  which  grace  our  billboards  in  different  parts 
of  the  city.  The  posters  are  certainly  a  work  of  art 
and  worth  anyone's  time  to  go  and  see.  They  ought 
to  inspire  all  and  fill  them  with  a  desire  not  only  to 
send  their  children,  but  to  go  to  church  themselves. 
If  you  have  not  already  done  so  you  should  look  at 
one  of  these  posters  as  early  as  possible.  A  vote 
of  thanks  by  the  churcli  people  for  this  favor  of  the 
National  Posting  Association  would  not  come  amiss. 
Freeport    (Til.)    Gazette. 


IS    REAL    POSTER. 

The  latest  contribution  of  the  .Vmerican  Billpost- 
ers' Association  for  the  public  gaze  is  a  beautiful 
24-sheet  jioster  illustrating  the  Easter  celebration  o( 
the  Christian  faith.  It  is  a  poster  of  many  colors 
and  very  beautiful.  Manager  Wilson  has  placed  two 
in  Beloit,  one  opposite  the  Northwestern  depot  and 
one  on  the  Thompson  lot  in  South  Beloit. 
Helolt   Dailv   Free  Press. 


(132) 


EDUC.VTIONAL     POSTERS 


BILLBOARDS    USED    FOR    GOSPEL    WORK. 


Magnificent  Art   Posters  In   Interest  of   Religion   Displayed 
from    Thousands   of    Billboards   In    United   States. 


To  use  billboards  for  the  promotion  of  tlie  spirit- 
ual as  well  as  the  material  welfare  of  the  people  is 
a  novel  enterprise  for  the  Poster  Advertising  Asso- 
ciation of  the  United  States,  which  association  has 
thousands  of  billboards  throughout  the  country. 

Three  years  ago  complaint  was  made  to  the  Asso- 
ciation by  various  religiou.s  and  civic  societies  against 
the  appearance  of  objectionable  pictures  on  bill- 
boards. At  a  meeting  of  the  Association  at  Atlantic 
City,  N.  .J.,  a  committee  was  appointed  to  take  action 
to  "clean  up  the  billboards."  As  a  result,  objection- 
able pictures  have  been  generally  eliminated  from 
llie  billboards  under  the  control  of  the  Poster  Adver- 
tising Association  of  the  United  States.  Not  only 
that,  but  the  Association  has  gone  into  the  work  of 
trying  to  promote  religious  sentiment  and  encourage 
church-going. 

About  Christmas  time  last  December  there  ap- 
pnared  on  thousands  of  billboards  in  the  cities  of  the 
United  States  splendid  art  posters  which  told  of  the 
coming  of  the  Christ  child.  The  second  of  the  series 
of  Gospel  posters  has  just  appeared. 

Three  posters  of  the  second  series  were  received 
in  Corning  by  E.  E.  Hall,  manager  of  the  Corning 
I3illposting  Company,  and  by  him  were  posted  on 
billboards  in  tliis  city.  One  of  the  posters  appears 
on  a  billboard  in  the  Erie  Railroad  "park,"  just  west 
of  the  passenger  station;  the  other  two  are  on  bill- 
boards on  Market  street. 

The  posters  are  9xlS  feet,  each  composed  of  12 
•sheets.  There  are  two  pictures  in  colors.  One  repre- 
sents .Jesus  Christ  in  the  midst  of  a  group  of  little 
children.  Over  the  picture  is  the  legend,  "Take  your 
children  to  church;  give  them  the  right  start."  At 
one  side  is  the  text.  "Suffer  little  children  to  come 
unto  me  and  forbid  them  not,  for  of  such  is  the  king- 
dom of  Heaven."  A  second  and  larger  picture  depicts 
groups  of  men.  women  and  children  on  their  way  to 
church  and  shows  the  entrance  to  a  meeting-house. 

Finer  specimens  of  art  posters  have  never  been 
seen  in  Corning. 

E.  E.  Hall,  city  billposter,  says:  "These  religious 
posters  are  supplied  to  me  free  of  charge  by  the 
Poster  Advertising  Association  of  the  United  States. 
I  make  no  charge  for  putting  them  on  the  billboards. 
The  bills  will  remain  on  the  local  boards  for  a  week 
or  ten  days.  In  due  time  I  expect  to  receive  another 
set  of  religious  posters." 
Corning   (N.   Y.)    Journal. 


The  Poster  Advertising  Company,  working  in  con- 
junction with  a  religious  uplift  movement,  placed 
Easter  posters  on  billboards  throughout  the 
United  States  and  Canada.  Some  of  the  posters  haJ 
been  placed  on  local  billboards  through  the  agency 
of  the  Salamanca  Billposting  Company,  operated  by 
Max  Andrews  of  the  Andrews  Theater.  The  posters 
were  works  of  art  and  appropriate  to  the  season. 
Salamanca  (N.   Y.)   Daily  Press. 


BEAUTIFUL    EASTER    POSTERS    DISPLAYED. 


The  third  in  the  series  of  humanity  uplift  posters 
which  are  being  displayed  all  over  the  country  on  the 
advertising  billboards  by  the  Poster  Advertising  Asso- 
ciation of  America  made  its  appearance  in  Boulder  re- 
cently. Like  the  beautiful  representation  of  the  visit 
of  the  wise  men  to  the  Infant  Jesus,  which  was  dis- 
played at  Christmas  time,  and  like  the  later  picture 
depicting  the  success  wrought  by  General  Grant,  the 
Easter  poster  is  a  lithograph  of  real  artistic  merit.  It 
represents  Christ  with  the  children  gathered  about 
Him,  saying,  "Suffer  little  children  to  come  unto  Me, 
and  forbid  them  not.  for  of  such  is  the  kingdom  ot 
Heaven."  The  picture  also  represents  a  church 
with  parents  leading  their  children  in.     It  bears  the 


inscription,  "Take  your  children  to  church  and  give 
them  the  right  start." 

Upon  seeing  the  beautiful  posters,  the  clergymen 
of  Boulder  were  anxious  to  have  special  boards  erect- 
ed near  their  churches  to  carry  the  pictures.  T.  J. 
Dugard,  manager  of  the  Curran  company  in  this  city, 
was  able  to  erect  only  one  special  board,  near  the 
Methodist  Church.  Another  poster  is  to  be  found 
opposite   the   post   office. 

These  posters  are  to  be  found  all  over  the  coun- 
try.   The  Poster  Advertising  Association,  in  co-opera- 
tion  with   local   companies,   is   bearing   the   expense, 
which  runs  into  thousands  of  dollars. 
Boulder    (Colo.)    Daily   Herald. 


THIRD  SERIES  IN  BILLPOSTING  IS  A  RELIGIOUS 
SCENE. 

George  T.  Spang,  representative  of  the  National 
Billposting  Association  in  the  city,  has  had  the  third 
of  a  series  of  educational  posters  placed  on  the  vari- 
ous billboards  throughout  the  city.  The  poster  is 
beautifully  colored  and  in  one  corner  of  it  is  a  pic- 
ture descriptive  of  Christ  with  little  children  grouped 
about  Him  and  above  the  inscription,  "Suffer  little 
children  to  come  unto  Me  and  forbid  them  not,  for 
ot  such  is  the  kingdom  of  Heaven." 

The  greater  part  of  the  picture  is  taken  up  with  a 
church  scene.  Men  and  women  accompanying  little 
children  are  depicted  entering  a  church.  Below  this 
picture  are  the  following  lines:  "Teach  the  child  to 
attend  church." 
Lebanon   (Pa.)   Report. 


PICTURE    FOR    EASTER    PUT   ON    TWO    BILL- 
BOARDS. 


The  latest  effort  of  the  National  Billposters'  Asso- 
ciation in  the  way  ot  billboard  features  was  put  on 
local  boards  by  R.  H.  Wilson,  manager  of  the  local 
billposting  ]ilant.  It  is  a  twenty-four-sheet  poster, 
depicting  Easter  scenes.  In  the  upper  left-hand  cor- 
ner is  a  depiction  of  Christ,  surrounded  by  the  chil- 
dren, with  the  quotation  from  the  Bible,  "Suffer  lit- 
tle children  to  come  unto  Me  and  forbid  them  not,  for 
of  such  is  the  kingdom  of  Heaven."  The  lower  right- 
hand  portion  shows  a  large  church  with  crowds  of 
people  entering.  Children  are  especially  prominent 
in  the  picture  and  beneath  this  second  picture  are 
the  words,  "Take  your  children  to  church.  Give  them 
the  right  start." 

The  poster  is  colored  beautifully  and  is  artistically 
blanked  with  pure  white  so  that  the  effect  is  excel- 
lent.   Two  boards  were  covered,  one  on  each  side  of 
the  river. 
Beloit  (Wis.)   Daily  News. 


BEAUTIFUL    POSTERS    ARE     DESCRIBED    IN 
MAGAZINE. 


One  of  the  handsomest  specimens  of  the  printer's 
art  in  magazine  lines  is  the  June  issue  of  The  Foster, 
the  official  organ  of  the  Poster  Advertising  Associa- 
tion, incorporated.  A  copy  of  this  has  been  sent  to 
The  Telegram  by  the  Utah  Billposting  Company  of 
Salt  Lake  City. 

One  of  the  striking  features  ot  the  publication  is 
the  reproduction  of  a  photograph  of  the  twenty-four- 
sheet  Boy  Scout  poster,  the  climax  of  the  educational 
series.  It  was  designed  and  printed  by  the  Forbes 
Lithograph  Manufacturing  Company  of  Boston,  Mass. 
The  original  painting  was  made  by  Dan  Smith,  art 
editor  of  the  Educational  Committee,  and  the  Execu- 
tive Committee  of  the  Boy  Scouts.  The  Forbes  Com- 
pany sent  a  special  representative  from  Boston  to 
Washington  to  meet  James  West,  chief  scout  execu- 
tive, and  the  sketch  was  submitted  by  this  representa- 
tive, accompanied  by  Mr.  West,  to  President  Wood- 
row  Wilson,  who  admired  it  greatly  and  cordially 
commended  the  educational  movement  of  the  asso- 
ciation. This  poster  was  ready  for  shipment  during 
the  first  week  in  June.     It  was  posted,  as  far  as  pos- 


(133) 


EDUCATIONAL     POSTERS 


sible,  on  the  same  locations  used  for  the  Christmas 
and  Easter  posters,  and  were  displayed  throughout 
the  United  States  and  Canada,  regardless  of  the 
crowded  conditions  of  poster  plants  everywhere. 

Model  advertisements  are  contained  in  The  Poster. 
One  by  the  Arkansas  Poster  Advertising  Association 
contains  a  slogan  which  thrills  the  reader  with  the 
clarion:  ''Arkansas,  the  state  that  produces  every- 
thing from  'Peanuts  to  Diamonds!'" 

"The  Mission  of  the  Theatrical  Poster"  is  an  in- 
teresting article,  as  is  one  entitled,  "What  Are  Qual- 
ities of  a  Good  Poster?"  There  is  an  article  on  the 
international  poster  show  at  London  and  several  on 
various  poster  campaigns  for  summer  resorts,  drinks 
and  even  bowling.  "Bowlers  never  get  appendicitis" 
is  the  slogan  of  the  latter.  Vivid  election  posters 
used  in  France  are  entertainingly  described  by  Char- 
lotte Martel,  and  how  posters  are  used  to  give  ideal 
publicity  to  banks  is  described  by  George  Monell. 

There  is  a  "trade  secret"  let  out,  possibly  in  the 
reproduction  of  "stock  hat  posters  made  for  the  fall 
trade" — a  turn  in  the  business  not  known  possible  by 
all  the  admirers  of  the  "wall  ad." 

The   magazine   is   a   brilliant   piece   of   advertising 
and  a  sermon  on  honest  advertising. 
Salt   Lake   Evening   Telegram. 


BILLPOSTERS'  SOCIETY  TO  BOOST  BOY  SCOUTS. 


The  Boy  Scout  movement  is  to  be  boosted  by  the 
Indiana  Poster  Advertising  Association,  which  held 
its  annual  meeting  at  the  Hotel  Severin  recently. 
This  association  put  over  the  poster  campaign  of 
illustrations  from  the  life  of  Gen.  Grant  and  the  life 
of  Christ,  and  the  Boy  Scout  movement  is  the  latest 
to  secure  gratuitous  aid  from  the  billposters.  O.  G. 
Murray,  of  Richmond,  is  president,  and  P.  E.  L.  Kin- 
naman,  of  Marion,  is  secretary  of  the  state  associa- 
tion. 
Indianapolis  (Ind.)   Sun. 

BOARDS   BEAR   BIBLE    SCENES. 


Lincoln    Posting    Racks   Show   Christ   and    Little   Children. 


Lincoln  recently  bore  immense  posters  depicting  a 
scene  in  the  life  of  Jesus  of  Nazareth,  in  which  the 
Master  gathers  the  children  about  Him  and  utters 
the  familiar  Bible  verse,  "Suffer  the  little  children 
to  come  unto  me,  and  forbid  them  not,  for  such  is  tho 
kingdom  of  heaven."  This  inscription  was  printed  on 
the  poster  below  the  scene. 

On  the  right-hand  side  of  the  poster  a  church  was 
shown  with  the  doors  swung  wide,  and  parents  tak- 
ing their  families  to  Sunday  school.  Beneath  this 
scene  was  the  following  injunction:  "Take  the  chil- 
dren to  church,  start  them  right." 

This  unusual  and  highly  commemorable  poster  was 
supplied  by  the  American  Bill  Posting  Association 
and  was  pasted  on  their  boards  throughout  the 
country.  During  the  last  holiday  season  a  picture  of 
the  birth  of  Christ  was  shown  on  all  billboards  in 
the  country.  The  recent  posters  are  companion 
pieces  of  the  holiday  scene. 
Lincoln   (111.)   News-Herald. 


A    GOOD    SUBJECT. 


At  the  First  Presbyterian  Church  of  McAlester, 
tho  pastor,  Rev.  Allen  Seymore  Davis,  took  for  the 
subject  of  his  sermon,  "Parents  Who  Took  Their 
Children  to  Church."  The  sermon  was  a  most  in- 
teresting one  and  exemplified  the  admonition  on  the 
Raster  poster,  placed  on  the  boards  by  Flynn  &  Co., 
the  outdoor  advertisers  which  read,  "Take  your  chil- 
dren to  church,  start  them  right."  One  of  these 
large  posters,  9x21  feet,  had  i>een  mounted  on  cloth 
and  was  shown  on  the  stage  of  the  Busby  Theatre, 
where  the  Presbyterians  now  hold  their  meetings. 
It  is  a  beautiful  picture,  and  the  uplift  movement, 
as  thus  carried  on  in  a  scries  of  these  posters  by  the 
Poster  Advertising  Association,  is  bearing  fruit.     In 


the    program    of   the    Presbyterian    Church,    as    pub- 
lished weekly,  is  found  the  following: 

"By  courtesy  of  Flynn  &  Co..  outdoor  advertisers, 
we  have  the  use  of  the  big  "Take-your-children-to- 
church"  poster,  furnished  by  the  Poster  Advertising 
Association,  which  formed  the  background  of  an  im- 
pressive service  recently.  Flynn  &  Co.  are  donating 
the  space  for  two  of  these  posters  on  their  billboards 
and  deserve  the  commendation  of  the  church-loving 
public." 
.McAlester   (Okla.)    Herald. 


THIRD    POSTER    OF    SERIES    IS    HERE. 


Local    Billboards    Have   Another   Picture   to    Help   Younger 
Generation. 


The  third  of  a  series  of  educative  posters  that  are 
being  put  on  billboards  throughout  the  United  States 
for  the  benefit  of  the  younger  generation  were  posted 
on  local  billboards  recently.  The  beautifully  colored 
posters  were  distributed  throughout  the  nation'  by 
the  Poster  Advertising  Association  and  each  local 
representative  stands  the  expense  of  having  them 
posted.     O.  J.  Johnson  is  the  local  representative. 

The  pictures  that  are  now  on  the  boards  show 
parents  taking  their  children  to  church.  In  the  upper 
left-hand  corner  is  a  picture  of  Christ,  talking  with 
young  children.  The  picture  requests  the  parents 
to  start  their  children  right  by  taking  them  to  the 
church,  thus  forming  the  habit  of  church-going.  The 
picture  is  of  many  colors  and  is  the  work  of  artists. 
Galesburg  (111.)   Mail. 

THE  UPLIFT  BILLBOARD. 


In  keeping  with  its  policy  adopted  some  time  ago 
of  using  unsold  space  in  the  various  cities  throughout 
the  country  to  display  at  its  own  expense  posters  of 
a  character  which  will  tend  to  make  humanity  and 
the  world  better,  the  National  Association  of  Bill- 
posters has  a  new  poster  and  one  appropriate  to 
the  season.  Through  Curran  &  Co.,  which  controls 
the  billposter  advertising  in  this  city,  four  of  these 
latest  ones  are  on  display  in  Pueblo,  and  they  are 
such  as  to  be  not  only  admired,  but  praised.  A  large 
gathering  of  people,  including  mostly  children  accom- 
panied by  a  representation  of  parents,  are  seen  en- 
tering a  church.  One  portion  of  the  poster  shows  a 
scene  from  Christ's  life  accompanied  by  a  Biblical 
inscription,  while  elsewhere  on  the  poster  are  the 
words,  "Take  the  children  to  church,  start  them 
right." 

What  better  advice  than  this,  and  the  fact  that 
such  advice  is  offered  by  a  purely  commercial  enter- 
prise which  controls  the  advertising  space  which 
might  be  used  for  financial  profit  enhances  its  value. 

And   yet  there  are  those  who  say  that  the  world 
isn't  getting  better. 
Pueblo    (Colo.)    Chieftain. 


PICTURES    OF    RESURRECTION. 


Billposters    Erect    Ten    Large    Colored    Stands. 


Ten  large  billboards  in  the  city  have  been  covered 
with  lithographs  depicting  the  resurrection  of  Christ. 
They  have  been  erected  by  the  Stoops  Billposting  & 
Advertising  Company,  a  member  of  the  Poster  Adver- 
tising Association  of  the  United  States  and  Canada. 

Erection  of  the  billboards  in  Chattanooga  was  done 
in  connection  with  the  uplift  movement  of  the  Asso- 
ciation. The  International  Association  furnishes  the 
lithographs  and  the  members  in  '25,000  cities  display 
them  witliout  char.«e.  Last  Christmas  posters  adver- 
tising the  Nativity  of  Christ  were  displayed,  and 
more  recently  others  showing  the  life  of  Genera! 
Grant.  Those  of  the  resurrection  are  the  third  of 
the  series. 

One  of  the  resurrection  series  was  displayed  in 
what  perhaps  was  the  most  prominent  place  in  the 
city  ever  occupied  by  a  billboard.  A  huge  billboard 
was  erected  in  front  of  the  First  Christian  Church  on 


(134) 


EDUCATIONAL     POSTERS 


Georgia  avenue,  between  the  edifice  and  the  side- 
walk. The  erection  of  this  billboard  alone  cost  about 
$25.  It  is  estimated  that  all  the  pictures  of  the 
Resurrection,  which  will  be  shown  in  the  United 
States.  Canada  and  Hawaii,  will  cost  the  billposters 
little  less  than  .$1,000,000. 
Chattanooga    (Tenn.)    Times. 


BIG    BILLBOARD    IN    FRONT    OF    CHURCH. 

First    Christian    Takes    New    Step    In    Advertising    Line — 
Easter   Scene    Intended   to    Stimulate   Churchgoing 
—  Dr.    Bosweil    Says    He    Favors    Anytliing 
that  Will  Get  People  Out. 


The  First  Christian  Church,  the  first  church  in 
Chattanooga  to  dis|ilay  an  electric  sign  over  its  door, 
has  taken  an  even  further  step  in  the  display  adver- 
tising line  by  allowing  the  Stoops  Billposting  Com- 
pany to  erect  right  in  front  of  it  a  huge  billboard 
upon  which  was  displayed  a  beautifully  lithographed 
religious  poster  depicting  Easter.  The  object  of  the 
picture  is  to  impress  hpon  the  people  the  importance 
of  attending  church  and  especially  of  taking  the 
children  there.  The  scene  presented  was  that  of  a 
great  crowd  of  people  converging  upon  the  door  of 
a  church.  Among  the  people  are  many  children. 
Up  in  one  corner,  casting  a  radiance  over  the  scene, 
is  a  view  of  the  Savior  with  several  little  children 
gathered  about  His  knees. 

The  poster  is  on  the  order  of  those  that  adorned 
the  billboards  at  Christmas  time,  which  pictured  the 
Nativity.  These  posters  are  put  out  by  the  Poster 
Advertising  Association,  in  line  with  a  policy  in- 
augurated at  the  last  national  meeting,  to  help  stimu- 
late the  movement  now  pervading  the  country  for  in- 
creased church  attendance  and  greater  religious  ac- 
tivity. Another  series  of  posters,  of  an  educational 
nature,  present  scenes  in  the  lives  of  famous  men 
and  are  intended  to  instill  a  spirit  of  emulation  in 
the  hearts  of  American  boys. 

The  huge  poster  in  front  of  the  Christian  Church 
has  already  attracted  considerable  attention,  although 
it  was  only  erected  recently.  Every  person  who 
passed  the  church  sloped  to  gaze  upon  it.  Per- 
mission to  erect  it  was  given  by  Rev.  Ira  M.  Bosweil, 
the  pastor,  who  superintended  its  building.  Speaking 
to  a  News  representative  while  watching  the  posters 
at  work.  Dr.  Bosweil  said: 

"Mr.  Stoops  asked  if  he  could  put  a  billboard  in 
front  of  the  church,  explaining  its  nature,  and  I  read- 
ily consented.  What  we  want  is  to  get  people  to 
come  to  church,  and  if  a  billboard  will  help  to  make 
them  come,  then  I  am  for  the  billboard." 
Chattanooga  News. 


A    WORD    OF    PRAISE. 


Editor  Forum:  During  the  Christmas  season  there 
was  exhibited  on  the  billboards  of  this  city  a  mag- 
nificent picture — a  work  of  art  in  twelve  colors,  rep- 
resenting scenes  in  connection  with  the  finding  of 
the  Christ  child  by  the  shepherds  and  the  wise  men, 
and  just  at  the  present  time  there  is  another  splendid 
picture  on  the  billboards  of  our  city,  representing 
Jesus  blessing  little  children,  showing  a  church  and 
men  and  women  with  their  children  thronging  to  it. 
Across  the  top  of  this  picture  is  the  text  of  Scrip- 
ture, "Suffer  little  children  to  come  unto  Me,"  and 
across  the  bottom  the  motto,  "Take  your  children  to 
church  and  give  them  a  right  start."  No  advertising 
of  any  description  appears  upon  the  picture  and  peo- 
ple have  inquired  where  the  i)icture  originated  and 
the  motive  of  exhibiting  it  on  the  billboards.  I  hap- 
pen to  be  in  possession  of  the  information,  and  it  is 
of  such  an  interesting  nature  that  I  think  it  advisable 
to  publish  it,  and  would  be  very  grateful  if  you  would 
give  me  space  in  your  paper  for  this  purpose. 

In  one  of  the  sessions  of  the  National  Poster  Ad- 
vertising Association,  held  last  July  at  Atlantic  City, 
one  of  the  delegates  told  of  the  effect  a  certain  pic- 
ture had  upon  his  life,  which  he  had  seen  in  his  boy- 


hood days.  He  recommended  that  pictures  which 
were  suggestive  of  evil  should  be  eliminated  from 
the  billboards  and  some  pictures  shown  that  would 
inspire  the  people  of  the  country  to  better  living. 
His  recommendation  was  accepted  and  an  educational 
committee  was  appointed  with  power  and  money  to 
carry  out  the  plan  for  posting  a  series  of  pictures.  It 
was  decided  that  the  first  picture  should  bear  a 
Christmas  message.  Artists  were  engaged,  and  $G00 
was  paid  for  the  design  accepted.  This  picture  was 
posted  on  the  billboards  of  nearly  four  thousand  cit- 
ies and  towns  in  the  United  States  and  Canada.  The 
two  we  have  seen  in  this  city  are  leaders  of  a  series 
which  will  follow  at  intervals.  They  are  provided 
entirely  by  the  Poster  Advertising  Association,  and 
the  expense  of  i)Osting  them  is  borne  by  the  local 
members  of  the  Poster  Advertising  Association  in 
our  city. 

I  have  been  in  touch  with  the  firm  of  Messrs.  Duker 
&  Creighton.  the  billposters  of  this  city,  and  am  in- 
formed by  them  that  they  are  posting  these  beautiful 
works  of  art  gratis,  for  the  good  of  the  people,  and 
are  in  hearty  sympathy  with  this  splendid  campaign. 
Such  a  campaign  of  poster  advertising  would  cost  a 
private  advertiser  approximately  $60,000,  and  I  think 
that  such  a  commendable  enterprise,  which  has  no 
other  motive  in  it  than  an  uplift  to  humanity,  should 
be  most  heartily  commended  and  applauded. 

Trusting  you  will  be  able  to  find  space  for  this  let- 
ter in  your  valuable  paper. 

Yours  sincerely, 

1.  W.   WILLIAMSON, 
Sec.  B.  C.  Sunday  School  Association. 
Vancouver  (B.  C.)  World. 


An  unusual  sight  greeted  Opelikians  who  were  in 
the  habit  of  watching  billboard  advertisements,  as  at 
two  boards  of  the  Opeuika  Poster  Advertising  Com- 
pany, opposite  the  Episcopal  and  Baptist  churches, 
were  beautiful  lithographs  showing  pictures  of  peo- 
ple going  to  church,  with  wording:  "Take  the  children 
to  church  and  give  them  the  right  start."  This  ef- 
fective advertising  is  another  step  in  the  wonderful 
progress  of  publicity  of  all  lines  of  endeavor. 
Opelika   (Ala.)    Herald. 


UPLIFT   MOVEIVIENT   BEING  AIDED  BY  POSTERS 
BEING    DISPLAYED    IN    CITY. 


Along  with  the  manifestation  of  spiritual  uplift  for 
the  betterment  of  mankind,  the  posters  which  have 
been  ostentatiously  displayed  on  some  of  the  prom- 
inent billboards  in  Lansing  have  played  no  small  part 
and  have  created  unlimited  attraction.  The  educa- 
tional committee  of  the  Poster  Advertising  Associa- 
tion, an  organization  comprising  all  of  the  billboard 
interests  of  all  cities  and  towns  in  the  United  States 
and  Canada,  are  lending  their  assistance  with  a  very 
generous  poster  campaign  to  the  "uplift  movement.  " 
This  is  done  with  an  effort  to  better  the  condition  of 
mankind. 

The  first  poster  displayed  in  this  city  was  entitled 
the  "Nativity,  or  the  Birth  of  Christ."  This  was 
Ijosted  during  December.  The  poster  now  in  evi- 
dence on  various  billboards  is  entitled,  "Take  your 
children  to  church;  give  them  the  right  start."  In 
the  upper  left-hand  corner  of  this  same  poster  is  the 
inscription,  "Suffer  little  children  to  come  unto  Me, 
and  forbid  them  not,  for  of  such  is  the  kingdom  of 
Heaven." 

Last  January  the  December  poster  was  followed 
by  another  large  picture  representing  the  life  of  Gen- 
eral U.  S.  Grant  from  boyhood  to  President  of  the 
United  States.  The  Easter  poster  now  showing  on 
the  billboards  is  a  beautiful  24-sheet  production,  lith- 
ographed in  12  colors.    The  above  cut  is  a  facsimile. 

Manager  Fred  J.  Williams  of  the  Lansing  Advertis- 
ing Service  is  heartily  in  favor  of  the  movement  and 
states  that  more  of  the  posters  will  be  displayed  in 
the  near  future. 
Lansing   (Mich.)    State  Journal. 


(135) 


EDUCATIONAL     POSTERS 


ANOTHER   POSTER   FOR   EASTER. 


Beautiful   Work   of   Art    Has    Its   Place   on   Chippewa   Sign 
Boards. 


Another  beautiful  poster,  one  ot  th-e  series  ot  educa- 
tional pictures  wliich  have  been  exhibited  on  the  local 
billboards  during  the  past  (ew  months,  has  just  been 
placed  on  some  of  the  most  conspicuous  boards  in  the 
city. 

The  posters,  as  previously  noted,  are  sent  out  by 
the  thousands  by  the  Poster  Advertising  Associa- 
tion. They  are  the  outcome  of  a  movement  begun 
a  couple  of  years  ago  to  do  away  with  the  obscene 
posters  then  exhibited  on  many  of  the  billboards. 

The  matter  has  been  taken  up  effectively  in  many 
of  the  larger  cities  and  the  Association  has  been 
very  ready  to  co-operate.  The  educational  posters 
have  been  a  great   success  throughout   the   country. 

The  local  billposters  are  ever  ready  to  offer  their 
boards  for  the  benefit  of  the  public  and  have  been 
gratified  at  the  interest  taken  in  the  pictures. 

The  new  poster  is  typical  of  the  "go-to-church'' 
movement  which  has  been  felt  all  over  the  coun- 
try. The  picture  shows  in  the  background  a  large 
church  to  which  many  people  are  flocking.  There 
are  many  children  with  them,  some  of  them  very  lit- 
tle tots,  while  at  the  bottom  is  the  inscription,  "Talve 
your  children  to  church  and  give  them  the  right 
start."  In  the  upper  left-hand  corner  is  a  group  of 
children  gathered  around  the  Savior,  with  the  in- 
scription, "Suffer  little  children  to  come  unto  Me." 

A  letter  of  appreciation  for  these  posters  was  re- 
cently sent  by  members  of  the  Associated  Charities 
to  the  Poster  Advertising  Association,  and  it  is  to  be 
hoped  Chippewa  Falls  will  be  one  of  the  cities  to  e.x- 
hibit  the  posters  whenever  they  are  issued. 
Eau   Claire    (Wis.)    Leader. 


EASTER    POSTERS   ON    THE    BILLBOARDS. 


Large  Easter  posters,  placed  upon  the  billboards 
of  Duluth,  Superior  and  practically  all  cities  and 
towns  of  the  country,  have  been  put  out  by  the 
United  States  Display  Advertising  Company,  of 
which  C.  A.   Marshall  of  Duluth  is  president. 

The  posters  carry  no  advertising  and  are  the  con- 
tinuation of  a  series  begun  last  fall  for  the  moral  and 
ethical  teaching.  The  Easter  poster  is  a  beautifully 
colored  picture  of  Christ  blessing  the  little  children 
and  a  church  with  a  large  number  of  persons  enter- 
ing. On  one  side  is  inscribed,  "Suffer  little  children 
to  come  unto  Me,"  and  on  the  other,  "Take  your 
children  to  church;  give  them  the  right  start."  The 
poster  was  designed  by  Edward  Volkert  of  Cincin- 
nati, who  made  the  Christmas  poster. 
Duluth  (Minn.)  Herald. 


CHURCH   BILLBOARD  DRAWS  IN  CHILDREN. 


Attendance    Increased   by   Use  of   Unique   Poster,    Declares 
the    Rev.    L.    M.    Chambers. 


"Take  your  children  to  church;  give  them  the 
right  start." 

A  large  six-sheet  billboard,  showing  a  throng  of 
children  entering  a  great  church  door,  stands  in  front 
of  the  McKendree  M.  E.  Church,  and  down  in  the 
right-hand  corner  is  the  above  quoted  admonition. 

For  two  weeks  this  imique  jiiece  of  church  adver- 
tising has  attracted  the  attention  of  passersliy  on 
Massachusetts  avenue,  near  Tenth  street,  and  for  the 
last  two  Sundays  the  church  and  Sunday-school  at- 
tendance has  been  unusually  large. 

The  Rev,  L.  Morgan  Chambers,  pastor,  is  certain 
the  two  circumstances  are  related.  The  poster  shows 
in  the  upper  right-hand  corner  a  picture  of  Christ  sur- 
rounded by  a  group  of  little  folks,  and  near  it  is  the 
scriptural  quotation;  "Suffer  little  children  to  come 
unto  Me  and  forbid  them  not,  for  of  such  is  the  king- 
dom of  Heaven."  These  two  paragraphs  are  all  the 
reading   matter   to   be   found   on   the   board.     Three 


groups  of  electric  lights  in  reflectors  illuminate  the 
sign  at  night. 

The  sign  was  placed  in  front  of  the  church  without 
charge  by  the  American  Sign  Company,  with  which 
the  Washington  Sign  Company  is  affiliated,  at  the 
request  of  the  Rev.  Mr.  Chambers.  It  probably  will 
remain  there  for  another  month. 

Two  members  will  be  added  to  McKendree  Church 
in  a  short  time  as  the  result  of  the  brilliant  sign. 
Within  the  last  ten  days  two  persons  have  called  on 
the  Rev.  Mr.  Chambers  and  told  him  that  the  sign 
recalled  to  them  their  childhood  days  in  church. 
Both  were  members  of  out-of-town  churches,  but  since 
coming  to  Washington  had  given  up  church  attend- 
ance. Now  they  have  written  for  their  church  letters 
and  will  Join  the  church  here  when  these  arrive. 
Washington    (D.    C.)    Times. 

By  courtesy  of  Flynn  &  Company,  billposters,  we 
have  the  use  of  the  big  "Take  your  children  to 
church"  poster  furnished  by  the  Poster  Advertising 
Association,  which  forms  the  background  of  an  im- 
pressive service.  Flynn  &  Company  donated  the 
space  for  two  of  these  posters  on  their  billboards  and 
deserve  the  commendation  of  the  church-loving 
public. 
McAlester  (Ok'.a.)  Church  Pamphlet. 


EASTER   POSTER   NEAR  TABERNACLE. 


On  Washington  street,  by  the  side  of  the  old  Chris- 
tian Church,  was  placed  one  of  the  most  attractive 
posters  ever  seen  in  the  city.  It  is  the  Easter  poster 
of  the  Poster  Advertising  Association.  The  picture 
is  divided  into  two  parts  and  both  are  distinctively 
religious.  On  the  left  of  the  picture  is  the  figure  of 
the  Messiah  blessing  the  little  children,  w'ith  the  in- 
scription, "Suffer  the  little  children  to  come  unto 
Me  and  forbid  them  not,  for  of  such  is  the  kingdom 
of  Heaven." 

The  other  side  of  the  poster  represents  a  church 
scene  and  has  the  admonition,  "Send  your  children 
to  church;   start  them  right." 

All  of  the  work  on  the  posters,  which  were  posted 
over  the  United  States,  was  donated,  and  no  space  is 
charged  for  the  posting  of  it.  It  is  the  plan  of  the 
educational  department  of  the  Poster  Advertising 
Association,  who  are  injecting  a  little  of  the  finer 
sentiments  into  their  business.  Bingaraan  &  Jones 
represent  the  company  in  this  city. 
Ironton    (O.)    News. 

EASTER  POSTERS  ARE  HERE. 


The  Ironton  Billposting  Company  received  two 
large  Easter  posters,  which  they  posted  about  the 
city,  one  at  the  tabernacle  and  the  other  at  a  point 
where  it  was  noticed  by  jiractically  everybody  who 
passed  along  the  street.  Messrs.  Bingaman  &  Jones 
of  the  company  had  a  billboard  erected  especially  at 
the  tabernacle  for  the  big  bill. 

The  large  posters  were  sent  out  by  an  educational 
association  which  is  making  an  effort  to  make  church- 
going  more  generally  observed  throughout  the  nation. 
They  depicted  Christ  extending  His  invitation.  "Suf- 
fer the  little  children  to  come  unto  Me,"  and  then  a 
word  of  advice  by  taking  them  to  church  when  young. 
The  posters  did  a  good  work  and  are  an  ef- 
fective form  of  church  advertising. 
Ironton    (O.)    Herald. 


VERY   ATTRACTIVE   POSTER. 


Educational   Poster  Which   Tells   Its  Own   Story. 


An  Easter  poster,  which  the  H.  A.  Taylor  Posting 
Company  of  this  city  has  placed  on  several  of  its 
large  aciverfising  boards,  is  attracting  considerable 
attention  and  favorable  comment. 

It  is  a  distinct  departure  from  the  usual  run  of 
lithographs  displayed  on  the  boards,  and  is  the  third 
of  a  series  of  educational  posters  issued  by  the  Poster 


(136) 


EDUCATIONAL     POSTERS 


Advertising  Association.  It  is  the  Easter  go-to-church 
poster.  9x20  feet  in  size,  and  lithographed  in  twelve 
colors.  On  the  left  ot  the  picture  appears  the  well- 
known  figure  ot  the  Jl aster,  surrounded  by  little 
children,  "speaking  to  the  world  those  appealing 
words  that  have  rung  down  the  centuries  with  their 
marvelous  lend'crness.  Coupled  with  this  appeal 
appears  on  the  right  of  the  picture  a  gaily-dressed 
Easter  growd  going  to  church,  taking  their  little  ones 
with  them.  In  a  small  panel  on  the  right  of  the  pic- 
ture are  the  words,  "Take  your  children  to  church; 
give  them  the  right  start." 

The  other  two  posters  displayed  were  the  "Birth 
of  Christ"  and  "The  Rise  of  General  Grant."  Fol- 
lowing the  Easter  picture  there  will  be  another  ap- 
peal to  the  youth  of  American  through  the  Boy  Scouts 
poster.  These  pictures  are  sent  to  nearly  every  town 
in  the  United  States  and  Canada. 
Oil  City   (Pa.)    Blizzanl. 

TAKE  CHILDREN  TO  CHURCH. 

Winipeg    Pastors    Refer    to    Artistic    Poster. 


kingdom  of  Heaven."  But  it  the  church  is  good  tor 
the  children  it  is  also  good  tor  the  parents.  Crowd 
in,  both  parents  and  children. 

Blessings    upon    the    Poster    Advertising    Associa- 
tion and  upon  all  who  have  had  to  do  with  the  get- 
ting out  and  displaying  this  beautiful  poster. 
.lAIMES  G.  TUCKER, 
Pastor   First   M.   E.    Church. 
Mt.  Carmel  (111.)  News. 

THE  NEW  SENSE  OF  RESPONSIBILITY. 


Everybody  has  noticed  it.  that  beautiful  poster  on 
the  biliboards  which  depicts  the  Christ  calling  little 
children  to  Him.  and  has  the  advice  that  all  who  pass 
may  read,  "Take  your  children  to  church."  The  fine 
coloring  and  ample  proportions  of  the  poster  have 
been  made  the  subject  of  favorable  comment  in  all 
quarters.  In  at  least  two  of  the  churches  recently  the 
preachers  drew  attention  to  it  and  commended  the 
company  responsible  tor  its  posting. 

At  Grace  Church,  Rev.  .1.  E.  Hughson  remarked  on 
the  fact  that  recently,  as  he  sat  at  his  study  window, 
he  had  seen  that  beautiful  poster  giving  them  all  the 
advice  to  let  their  children  have  a  good  start  by 
bringing  them  to  church.  He  thought  that  church 
people  ought  to  appreciate  such  advice,  and  not  only 
bring  their  children  to  church,  but  have  them  join 
the  church. 

At  the  Central  Congregational  Church,  the  pastor, 
Rev.  J.  L.  Gordon,  D.D.,  said  he  wished  to  draw  at- 
tention to  that  beautiful  poster  on  the  walls,  which 
the  company  had  posted  "without  money  and  without 
price,"  and  for  himself  and  others  he  wanted  to  say, 
"Thank  you." 
Manitoba   Free   Press. 

In  this  connection  the  Visitor  wishes  to  give  its 
hearty  commendation  to  the  Poster  Advertising  As- 
sociation of  the  United  States  and  Canada  tor  the 
splendid  service  they  are  doing  in  putting  up  the 
series  ot  religious  and  moral  posters,  which  have 
appeared  from  time  to  time.  One  of  these  posters 
may  be  seen  on  the  billboards  on  North  Main  street, 
on  the  way  to  the  depot.  It  is  a  splendid  call  for 
church  attendance  and  the  dedication  of  the  children 
to  Christ. 
Fall  River  (Mass.)  Visitor. 

PRAISES    ASSOCIATION    OF    BILLPOSTERS    FOR 
DISPLAYING  RELIGIOUS  PICTURES. 


To  the  Editor: 

Will  it  not  be  well  worth  while  to  call  the  atten- 
tion ot  the  public  to  the  superb  religious  picture  that 
has  been  posted  on  the  board  on  East  Fifth  street, 
adjoining  the  old  Grand  Central  Hotel? 

This  is  another  of  the  posters  publicly  displayed  by 
the  Poster  Advertising  Association.  The  aim  is  the 
general  good  and  uplift  ot  the  community. 

Mount  Carmel  is  blessed  with  many  children  and 
is  duly  proud  of  them.  The  artist  placed  Jesus  and 
the  church  before  us  as  the  safe  refuge  tor  the  chil- 
dren. And  what  better  can  parents  do  than  to  estab- 
lish their  children  in  the  possession  and  practice  ot 
the  virtues  and  teachings  ot  Jesus  Christ?  The 
wrongs  of  a  connuunity  are  not  wrought  by  the  chil- 
dren. A  greater  man  than  Moses  said,  "A  little 
child  shall  lead  them,"  and  "Except  ye  be  converted 
and   become   as   little   children   ye  cannot  enter   the 


Our  citizens  have  noted  and  commented  upon  a 
billboard  which  stands  just  west  of  the  Brookstone 
Theater,  upon  which  some  pictures  foreign  to  ordin- 
ary advertising  have  been  disidayed. 

In  December  last  there  appeared  a  Christmas  pic- 
ture setting  forth  the  birth  ot  the  Christ  child.  It  was 
a  mute  appeal  to  the  passerby  to  reverence  Him 
whom  we  call  the  Savior  of  the  world.  The  picture 
was  decorated  with  suitable  scriptural  quotations, 
and  for  a  passing  moment  turned  the  thought  ot  the 
pedestrian  to  the  things  which  abide  beyond  death. 

About  the  end  ot  January  another  picture  filled 
this  billboard.  The  first  was  religious,  but  this  sec- 
ond picture  was  patriotic.  It  presented  the  boy,  U, 
S.  Grant,  and  the  cottage  in  which  he  was  born;  the 
boy  behind  the  plow,  the  soldier  at  arms. 

A  couple  ot  weeks  ago  a  "go-to-church"  picture  was 
placed  on  that  billboard.  It  was  a  picture  of  the 
quiet  Sabbath,  with  eager  families  wending  their 
way  to  the  House  of  God  to  render  the  homage  of 
their  hearts  to  Him.  It  says,  "Start  the  children 
right."  It  quotes  the  words,  "Suffer  the  little  chil- 
dren to  come  unto  Me  and  forbid  them  not,  for  ot 
such  is  the   kingdom  ot  Heaven." 

There  is  something  startling  in  the  fact  of  a  bill- 
board being  converted  to  the  preaching  of  the  gospel. 
It  reminds  one  ot  what  the  astonished  disciples  said 
when  Saul  of  Tarsus  began  to  proclaim  the  Gospel 
tidings,  "That  he  which  persecuted  us  in  times  past 
now  preaches  the  faith  which  he  once  destroyed." 

The  reason  of  these  pictures  appears  to  be  that  the 
Poster  Advertising  Association  had  plastered  every 
available  space  tor  years  past  with  pictures.  Some  ot 
them  had  at  least  come  within  a  stretch  ot  immoral 
suggestion;  others  were  regarded  as  not  good  for 
study  by  our  youth;  others  were  unsightly,  and  too 
nianv  ot  them  had  not  contributed  anything  to  the 
public  uplift.  It  has  been  said  that  the  authorities 
at  Washington  had  taken  note  of  all  this,  and  that  in 
behalf  of  clean  advertising  the  government  has  issued 
these  pictures  and  made  a  contract  with  the  billboard 
association  to  post  a  certain  number  of  them  in  cities 
of  a  certain  class.  For  convenience  the  association 
is  here  called  the  billboard  association.  Its  exact 
name  is  not  known  to  us.  However,  the  lesson  is 
the  same,  and  the  lesson  is  our  aim.  It  points  the 
lesson  of  a  good  conscience  at  Washington  for  clean 
advertising  and  unselfish  co-operation  by  the  asso- 
ciation. 

This  is  certainly  the  expression  of  a  new  sense  of 
responsibility  for  the  moral,  spiritual  and  patriotic 
weal  of  the  nation.  Even  though  the  association  be 
a  trust  and  its  go.od  works  are  performed  under 
some  persuasion,  yet  behind  the  benevolent  conduct 
there  lies  somewhere  the  cry.  "Be  clean,"  because 
you  are  responsible  and  are  speaking  to  youth  and 
adults  with  souls. 

This  is  only  an  illustration  ot  the  new  and  quick- 
ened responsibility  which  men  are  feeling  and  ex- 
pressing for  what  God  has  done  for  them.  The  thou- 
sands ot  dollars  thrown  by  Mr.  Rosenthal,  a  Jew, 
into  Christian  channels  shows  how  the  cry  ot  man's 
need  of  moral  and  intellectual  uplift  cries  also  in  the 
souls  of  thoughtful  men  to-day.  This  "go-to-church" 
campaign  is  of  the  same  class.  It  is  no  i)atronizing 
appeal.  It  is  the  voice  ot  brother  to  brother,  asking 
him  to  join  in  securing  the  uplift  of  the  community 
to  the  best  and  highest  level.  Its  language  is  "Come 
over  and  help  us,"  for  you  can  become  a  great  force 
under  God  in  community  uplift.  It  is  not  a  compari- 
son of  clothes  or  purses  or  piety.     The  church  is  a 


(137) 


EDUCATIONAL     POSTERS 


helpers"  union,  in  which  new  blood  means  new  vic- 
tories, and  God  is  the  paymaster.  The  church  is  out 
for  business  for  the  King  and  co-operation  is  not 
merely  helping  the  church,  it  is  honoring  the  com- 
mands of  the  King.  "Not  to  forsake  the  assembling 
yourselves  together  as  the  manner  of  some  is,"  says 
the  apostle.  In  apostolic  days  every  day  was  a  go- 
to-church  rally  day  and  every  man  was  faith- 
fully reminded  of  church-going,  both  as  a  duty 
and  a  privilege.  Let  us  go  to  church.  I  am 
going  to  ask  myself  these  questions: 

1.  Have  I  the  moral  stamina  and  purpose  to  do 
what  my  best  judgment  tells  me  I  ought  to  do? 

2.  Am  I  shaping  my  life  along  the  lines  of  ease 
and  self-pleasing,  or  does  Christ  appeal  to  me  in  that 
"He  pleased  not  Himself?" 

3.  Am  I  at  liberty  to  enjoy  the  blessings  of  a 
religion  to  which  I  am  unwilling  to  contribute  my 
public   example? 

4.  Am   I   willing  to  put   up  a   fair  deal   with   the 
God  whom  I  expect  to  meet  at  the  judgment? 
Denison    (Tex.)    Herald. 


TAKE  CHILDREN  TO  CHURCH. 


That    Is    Theme    of    Special    Lithograph    on    Billboards    of 
City. 


In  honor  of  the  Eastern  festival  a  special  piece  of 
lithograph,  which  was  sent  out  by  the  Poster  Adver- 
tising Association,  is  being  displayed  on  three  of  the 
boards  of  Joe  M.  Briel's  billposting  plant  in  Geneva. 
One  of  the  boards  carrying  this  pai>er  is  located  on 
Main  street  opposite  the  Free  Library:  another  is 
in  front  of  the  Williams  Lumber  Company  on  Lewis 
street,  and  the  third  on  East  North  street,  opposite 
the    Hippodrome   Rink. 

This  special  lithograph  is  the  third  of  a  serise  of 
educational  studies  which  is  being  exhibited  on  the 
billboards  from  one  end  of  the  country  to  the  other. 
It  represents  a  crowd,  including  a  large  proportion 
of  children,  going  to  church  on  Easter  morning.  In 
the  corner  are  the  words,  "Take  the  children  to 
church;  give  them  the  right  start."  In  the  upper 
left-hand  corner  of  the  lithoi^raph  is  an  inserted  pic- 
ture of  Christ  and  the  children,  and  the  Biblical 
quotation  of  "Suffer  the  little  children  to  come  unto 
Jle  and  forbid  them  not,  for  of  such  is  the  kingdom 
of  Heaven." 

It  is  announced  that  the  next  of  this  special  series 
will  deal  with  the  Boy  Scouts  and  will  appear  either 
at  the  Memorial  Day  season  or  for  the  Fourth  of 
,Iuly.  The  first  of  the  series  appeared  at  the  last 
Christmas  season  and  the  second  during  the  month 
of  February. 
Geneva  (N.  Y.)  Daily  Times. 


BILLBOARDS      INVITE      POMONA      PEOPLE      TO 

CHURCH    ON    EASTER    SUNDAY— PART 

OF    NATIONAL    MOVEMENT. 


Pomona  has  been  included  in  a  uniiiue  nation-wide 
ui)lift  movement  being  carried  on  by  the  Poster  Ad- 
vertising Association  in  conj\inction  with  the  bill- 
posters in  the  different  cities  of  the  country. 

At  the  corner  of  Second  and  Gordon  streets  and 
at  the  corner  of  Main  and  Fifth  streets  the  attention 
of  passersby  is  attracted  by  a  beautiful,  large  poster 
In  colors.  It  shows  an  imposing  grey  stone  church 
in  the  background.  Along  the  sidewalk  leading  to 
the  church  are  many  men  and  women  with  children, 
all  dressed  in  the  bright  colors  of  spring.  About  the 
procession  there  is  a  spirit  of  "jieace  on  earth,  good 
will  to  men."  The  joy  of  life  in  the  right  path  is 
plainly  evident. 

Then  up  in  one  corner  of  tlie  bill  is  the  representa- 
tion of  a  vision.  This  shows  Christ  seated  before  a 
number  of  little  children.  Above  this  are  the  words, 
"Suffer  the  little  children  to  come  unto  Me.  for  of 
such  is  the  kingdom  of  Heaven." 

In  the  opposite  corner  of  the  picture  is  the  follow- 


ing invitation  to  all:    "Take  the  children  to  church, 
and  give  them  the  right  start." 

The  Poster  Advertising  Association  is  spending 
over  $25,000  in  this  uplift  movement.  There  is  no 
advertisement  of  any  kind  on  the  bills  and  they  are 
as  large  as  can  be  accommodated  on  the  billboards. 
Two  of  the  bills  are  sent  to  every  city  of  10,000  in- 
habitants. None  are  sent  to  smaller  places.  The 
number  is  apportioned  to  the  number  of  inhabitants. 
Thus  Los  Angeles  has  received  twenty  of  the  bills. 

V.  Montgomery,  local  billposter,  explained  that  the 
bills  would  remain  up  a  week.     Special  attention  is 
called  to  them  that  they   may  do  as  much  good  as 
possible. 
Pomona  (Cal.)  Daily  Review. 


THE    UPLIFT    BILLBOARD. 


In  keeping  with  its  policy  adopted  some  time  ago 
of  using  unsold  space  in  the  various  cities  through- 
out the  country  to  display  at  its  own  expense  post- 
ers of  a  character  which  will  tend  to  make  humanity 
and  the  world  better,  the  Poster  Advertising  Asso- 
ciation has  out  a  new  poster  and  one  appropriate 
to  the  season.  Through  Curran  &  Co.,  which  con- 
trols the  billposter  advertising  in  this  city,  tour  of 
these  latest  ones  are  on  display  in  Pueblo,  and  they 
are  such  as  to  be  not  only  admired,  but  praised.  A 
large  gathering  of  people,  including  mostly  children 
accompanied  by  a  representation  of  parents,  are  seen 
entering  a  church.  One  portion  of  the  poster  shows  a 
scene  from  Christ's  life,  accompanied  by  a  Biblical 
inscription,  while  elsewhere  on  the  poster  are  the 
words,  "Take  the  children  to  church:  ctart  them 
right." 

What  better  advice  than  this,  and  the  fact  that 
such  advice  is  offered  by  a  purely  commercial  enter- 
prise which  controls  the  advertising  spaca  v-hich 
might  be  used  for  financial  profit  enhances  its  value. 

And   yet  there  are   those   who   say  that  the   world 
isn't  getting  better. 
Puebio   (Colo.)    Chieftain. 


The  beautiful  picture  illustrating  Jesus  welcom- 
ing the  children  which  was  put  up  south  of  the 
church  a  few  days  ago  belongs  to  the  "Uplift  of 
Humanity"  series  of  pictures  which  is  being  distrib- 
uted throughout  the  country  by  the  Poster  Advertis- 
ing Association.  We  also  appreciate  the  work  and 
courtesy  of  the  Curran  Company  in  thus  favoring  us. 
Boulder    (Colo.)    Methodist    Church    Magazine. 


THE     EASTER     POSTER. 

Third  in   Humanity  Series  of  the  Poster  Advertising  Asso- 
ciation. 


The  Easter  poster,  published  by  the  educational 
committee  of  the  Poster  Advertising  Association, 
which  is  being  put  up  on  all  the  billboards  of  the 
principal  cities,  can  be  seen  in  the  following  locations 
of  the  Hughes  Billposting  Company  in  this  city:  Park 
avenue,  between  Fifth  and  Sixth  streets:  Fifth  and 
Main  streets.  Thirteenth  and  Main  streets,  Main  and 
Chestnut  streets  and  Thirteenth  and  Church  street-^. 

This  particular  poster,  which  is  in  eleven  colors,  is 
interesting  for  many  reasons.  Technically,  It  is  put 
forth  by  the  members  of  that  aggregation  to  be  the 
ultimate  expression  of  what  a  go-to-church  poster 
should  be.  For  montlis  past  the  go-to-ch\irch  move- 
ment has  been  spi'pading  from  city  to  city  throughout 
the  land.  Every  inediuni  has  been  used  including 
Ijosters.  Tile  effect  has  been  as  unerring  as  the  pro- 
moters of  that  movement  expected.  Still  the  hastily 
prepared  poster  copy  lacked  the  vital  appeal.  The 
Easter  poster  tells  its  own  story  in  a  wonderful  way. 
It  tells  it,  too,  in  pictures,  and  with  few  words. 

On  the  left  of  the  picture  appears  the  well-known 
figure  of  the  Master,  surrounded  by  little  children, 
speaking  to  the  world  those  appealing  words  that 
have  rung  down  the  centuries  with  their  marvelous 
tenderness,   the  same  yesterday,   to-day  and   forever. 


(T38) 


EDUCATIONAL     POSTERS 


And  coupled  with  that  appeal  there  is  the  picture 
of  the  gaily-dressed  Easter  crowd  thronging  its  way 
to  church,  and — with  the  echo  ot  Christ's  words  ring- 
ing in  their  ears — taking  the  little  ones  with  them. 
At  the  end  of  the  avenue  is  a  church,  and  in  a  small 
panel  to  the  right  of  the  jioster  one  may  read  the  les- 
son of  the  picture  in  these  words,  "Take  your  ohll- 
dren  to  church;   give  them  the  right  start." 

This  is  the  third  of  the  series  of  humanity  posters 
which  the  association  is  using  in  a  sincere  and  earn- 
est effort  to  employ  the  unbounded  influence  of  the 
medium  for  the  good  of  mankind. 
Lynt-hburg  tV.a.)    News. 


COMMEND    BILLBOARD    ADVERTISING. 


Outdoor    Church    Advertising     Has    Accomplished    IVluch 
Good. 


The  Poster  Advertising  Association  has  been 
formally  commended  by  the  Galveston  Christian  En- 
deavor League  Union.  At  a  meeting  held  recently 
a  resolution  was  adopted  by  the  union  which  recites 
that  the  union  "desires  to  express  its  approval  and 
hearty  appreciation  of  the  Poster  Advertising  Asso- 
ciation in  conceiving  and  putting  into  execution  the 
thought  ot  the  jiossibilities  which  they  possess  lor 
promoting  the  higher  thinking  of  the  passerby,  and 
to  Mr.  J.  E.  Howard  of  this  city  for  the  space  of  his 
billboard  and  the  labor  of  himself  and  employes, 
which  he  has  used  in  this  behalf." 
Galve.ston  (Tex.)   Daily  News. 


LOOK    FOR    THIS    PICTURE. 


In  Montpelier  and  Barre,  Cady  O.  Averill,  a  local 
billposter,  is  spreading  over  a  number  of  billboards 
attractive  posters  issued  by  the  Poster  Advertising 
Association  of  America  as  a  part  of  its  educational 
])ropaganda  among  the  children.  The  subject  of  the 
picture,  which  is  reproduced  in  many  colors,  is  the 
scriptural  injunction,  "Suffer  little  children  to  come 
unto  Me  and  forbid  them  not.  for  of  such  is  the  king- 
dom of  Heaven."  Below  the  text  are  the  words.  "See 
that  your  children  are  started  right."  Christ  is  de- 
picted as  the  friend  of  the  little  children  and  about 
Him  are  grouped  hundreds  of  childish  figures.  Away 
in  the  distance  is  a  church.  The  pictures  were  post- 
ed widespread  throughout  the  country.  The  litho- 
graphs are  furnished  gratis  by  the  Poster  Advertising 
Association  and  the  posting  is  done  without  charge 
in  each  locality.  The  children's  picture  is  the  third 
of  the  series  to  appear,  the  first  being  the  birth  of 
Christ  and  the  second  the  life  of  General  Grant.  Here 
in  Barre  the  pictures  may  be  seen  at  the  Main  street 
corner  of  Cottage  street  and  on  South  Main  street 
near  the  railroad  crossing. 
Barre   (Vt.)   Times. 


EDUCATIONAL  PICTURES. 


National    Poster    Advertising    Company    is    Conducting    a 
Most   Unique   Campaign. 


The  Poster  Advertising  Association  is  doing  a  most 
commendable  work  in  presenting  a  series  of  beauti- 
ful pictures  free  to  the  cities  of  the  United  States 
and  Canada,  which  possess  advertising  facilities. 
The  third  picture  of  this  educational  series  is  "The 
Easter  Poster,"  which  now  adorns  the  bulletin  boards 
of  Hannibal.  The  poster  is  flx20  feet,  lithographed  in 
12  superb  colors.  Edward  Volker  ot  Cincinnati  is  the 
artist  and  he  has  combined  the  idea  of  the  Master's 
with  a  touch  of  his  own  genius  and  given  to  the 
world  an  object  lesson,  beautiful  in  design  and  ele- 
vating and  uplifting  In  his  conception  of  Eastertide. 
A  throng  of  adults  and  happy  children  are  wending 
their  way  to  the  church  or  chapel  in  the  distance, 
while  to  the  left  of  the  picture  and  in  the  background 
Christ   is   blessing   little   children. 

It  is  indeed  a  unique  and  happy  conception  of  the 
Poster  Advertising  Association  for  the  uplift  of  hu- 
manity to  present  to  the  public  these  elevating  anl 


inspiring  views  which  have  received  the  hearty  en- 
dorsement of  both  the  laymen  and  clergy  of  our 
country,  as  well  as  educators  and  philanthropists. 
The  manap.er  of  the  local  billposting  company  de- 
serves the  thanks  of  the  public  for  co-operating  with 
the  Association  and  giving  space,  time  and  labor 
for  this  pleasure  and  elevating  influence  in  teaching 
the  masses  the  best  side  of  the  great  lesson  of  life. 
Hannibal    (Mo.)    Journal. 


POSTER  ADVERTISING  ASSOCIATION  TAKES  UP 
"GO-TO-CHURCH"  MOVEMENT. 


The  great  "go-to-church"  movement  over  the  coun- 
try, being  carried  on  through  the  assistance  of  the 
newspapers,  is  being  encouraged  by  the  work  of  the 
educational  committee  of  the  Poster  Advertising  As- 
sociation, through  the  billposting  organizations  of  the 
country. 

Greenville  is  not  shirking  her  share  of  this  work, 
and  through  the  kindness  of  the  Greenville  Poster 
Advertising  Company,  of  which  Mr.  M.  Henlein  is  the 
head,  these  fine  posters  have  been  placed  on  the  bill- 
boards of  the  city. 

Those  now  on  display  are  the  finest  and  most 
beautiful  ever  displayed  in  this  city,  and  real  works 
of  art.  They  are  Easter  posters,  without  any  adver- 
tising whatever  in  view,  and  bear  the  following  trite 
saying,  "Take  your  children  to  church;  give  them  the 
right  start."  Also,  "Suffer  little  children  to  come 
unto  Me  and  forbid  them  not,  tor  of  such  is  the  king- 
dom of  Heaven." 

One  of  these  beautiful  stands  is  posted  at  Mam 
street  and  the  Bessemer  railroad,  and  the  other  at 
Main  street  and  the  Erie  railroad. 

Too  much  praise  cannot  be  given  the  Poster  Ad- 
vertising Association  for  their  beautiful  display,  from 
the  iiress  of  the  Ketterlinus  Lithographing  Company 
of  Philadelphia,  and  to  Mr.  Henlein  for  his  co-opera- 
tion in  having  them  placed  In  conspicuous  places, 
bearing  the  expense  of  putting  them  up  himself. 
Greenville    (Pa.)    Record. 


EASTER  POSTER. 


Billboards   Teil   of  Coming   of   Festival   of  Church   as  They 
Did  at  Christmas. 

Keeping  abreast  of  the  times,  if  not  a  little  ahead  of 
it,  the  Poster  Advertising  Association  is  following 
out  the  Christmas  scheme  and  placing  upon  its  boards 
handsome  bills  for  Easter.  There  are  several  of  the 
attractive  hills  on  the  Speers'  System  boards  here, 
the  one  on  Third  street  attracting  the  most  attention, 
l)erhaps.  The  bills  depict  the  Easter  worshipers 
entering  the  church  and  show  at  one  side  the  familiar 
picture  of  Christ  holding  the  little  children,  "Forbid 
them  not,  for  of  such  is  the  kingdom  of  Heaven." 
The  moral:  Take  the  child  to  church  and  start  him 
aright,  is  brought  out,  and  the  fact  that  many  of  the 
best  paying  boards  are  occupied  by  these  pictures 
shows  a  spirit  that  should  be  accorded  full  credit. 
.Santa    Monica    (Cal.)    Daily   Outlook. 


EASTER  POSTER  ATTRACTS  MUCH  ATTENTION. 

In  four  thousand  cities  in  the  United  States  repre- 
sentatives of  the  Poster  Advertising  Association 
posted  large  Easter  bills  showing  people  going  to 
church  with  their  children  and  underneath  the  words, 
"Take  your  children  to  church;  give  them  the  right 
start."  In  one  corner  of  the  poster  is  a  picture  of 
the  Christ  with  a  number  of  little  children  around 
him.  These  posters  are  put  up  by  the  Poster  Adver- 
tising Association  at  their  expense  and  are  quite 
beautiful.  C.  W.  Ward,  the  local  member  of  the  Asso- 
ciation, put  up  the  poster  recently  on  the  billboard 
on  South  Main  street,  near  the  Bijou  and  it  has  al- 
ready attracted  a  lot  of  attention.  The  picture  car- 
ries with  it  a  very  good  moral,  which  should  be  fol- 
lowed by  having  all  the  children  attend  church. 
Monmouth    (111.)    Review. 


(139) 


EDUCATIONAL     POSTERS 


BILLBOARD    MEN     START    AN    "UPLIFT"    OF 
THEIR  OWN. 


Put  Out  Posters  Saying,  "Take  Your  Children  to  Church" 
— Ordinance   to    Be    Revised. 


The  building  committee  of  tlie  Board  of  Aldermen 
held  a  third  and  final  hearing  recently  on  the  pro- 
posed billboard  ordinance.  As  a  result,  the  ordinance 
will  be  withdrawn  and  a  new  one  drafted  to  meet  at 
least  some  of  the  objections  raised. 

At  the  hearing  a  large  poster  was  suddenly  un- 
furled from  the  balcony.  It  showed  a  number  of  chil- 
dren being  led  toward  a  church.  Across  the  picture 
was  the  sign,  "Take  your  children  to  church;  give 
them  the  right  start."     There  was  no  other  lettering. 

Barney  Link,  who  had  argued  against  the  proposed 
ordinance,  said  these  posters  were  being  put  up 
all  over  the  country  and  that  the  display  was  to  con- 
tinue for  thirty  years.  He  told  the  committee  that 
the  work  was  being  done  anonymously. 

After  the  hearing  he  said  that  the  billboard  men 
were   behind   the   plan,   doing   a   little   "uplift"   work 
of  their  own,  even  while  they  were  being  attacked  by 
uplitters. 
New  York  "World. 


COMMITTEE   OF   ONE    HUNDRED    APPROVES 
CAMPAIGN   OF   BILLPOSTERS. 

Unanimous  approval  of  a  campaign  of  moral  edu- 
cation carried  on  by  the  Poster  Advertising  Associa- 
tion was  voted  by  the  committee  of  100,  which  held 
a  meeting  in  the  Grand  Pacific  Hotel  to  make  plans 
for  the  International  Sunday  School  Convention  to 
be  held  in  Chicago, 
Chicago    (III.)    Record-Herald. 


BEAUTIFUL    EASTER    POSTERS   PUT    UP. 


C.  A.  Duck,  local  member  of  the  Poster  Advertising 
Association,  put  up  two  magnificent  Easter  pictures 
of  about  10x24  feet,  beautifully  done  in  colors.  On 
each  is  a  picture  of  Christ  blessing  the  children  with 
the  text.  "Suffer  little  children  to  come  unto  Jle  and 
forbid  them  not,  for  of  such  is  the  kingdom  of 
Heaven." 

The  rest  of  the  sheet  shows  a  congregation  of  men. 
women  and  children  entering  a  church,  with  the 
legend,  "Take  your  children  to  church.  Give  them 
the  right  start." 

Mr.  Duck  placed  two  of  these  fine  pictures,  oue 
next  to  Gee's  drug  store  and  one  at  Ford  &  Penning- 
ton's. These  pictures  were  sent  out  by  the  Poster 
Advertising  Association  to  cities  where  they  have 
members,  and  are  free.  They  are  appropriate  to  the 
season  and  are  really  works  of  art.  Stop  and  see 
them. 
Greenville    (Tex.)    Evening    Banner. 

PREACH    "BILLBOARD    RELIGION." 


Billboard  Christianity  was  preached  at  Immanuel 
Presbyterian  Church  recently.  Twenty-one-foot  post- 
ers designed  to  draw  people  to  the  church  were 
shown.  The  Rev.  Paul  B.  .Jenkins  made  a  "get-the- 
business"  talk,  that  told  how  advertising  had  proven 
itself  a  congregation-getter  for  churches. 
Milwaukee   (Wis.)    Ijeader. 


IS   A   WORK   OF   ART. 

"Suffer  little  cliildren  to  come  unto  Me  and  forbid 
them  not,  for  of  such  is  the  kingdom  of  Heaven,"  is 
the  inscription  printed  on  an  artistic  lithographic 
poster  on  the  Parkerson  avenue  billboard,  near  the 
Crowley  House.  The  poster  contains  on  one  side  a 
picture  of  Christ,  surrounded  by  a  number  of  little 
children,  and  on  the  other  side  is  represented  a 
church  towards  which  many  men.  women  and  chil- 
dren  are  going  to   attend  service.     Underneath   the 


picture  of  the  church  is  the  inscription,  "Take  your 
children  to  church:   give  them  a  right  start." 

The  picture  is  executed  in  many  colors,  and  is  a 
work  of  art.  These  lithographs  were  posted  all  over 
the  country  by  the  Poster  .Advertising  Association 
at  an  enormous  expense  to  themselves.  When  down- 
town, don't  fail  to  see  it. 
Crowley  (La.)  Signal. 


BEAUTIFUL  POSTERS   UP. 


Easter  services  in  the  Greeley  churches  were  ad- 
vertised by  beautiful  colored  posters  on  the  billboards 
of  the  city,  which  were  donated  by  the  Curran  Sign 
and  Billposting  Company.  This  is  the  only  town 
north  of  Denver  where  this  advertising  was  done 
by  the  Curran  Company. 
Greeley    (Colo.)    Tribune-Republican. 


BILLPOSTERS    FOR    CHILDREN'S    WELFARE. 


Note    the    Poster    on    South     Frederick    Street — Read     Its 
Spiritual    Lesson. 


The  Poster  Advertising  Association  has  started  an 
agitation  to  aid  the  spiritual  condition  of  children. 
By  means  of  large  sign  posters,  one  of  which  appears 
on  South  Frederick  street  in  Oelwein,  the  children 
are  invited  to  attend  church  and  Sunday  school.  The 
poster  shows  the  figure  of  the  Nazarene  in  one  cor- 
ner, bestowing  His  blessing  on  little  children.  Under- 
neath the  picture  are  the  words,  "Suffer  little  children 
to  come  unto  Jle  and  forbid  them  not,  for  of  such  is 
the  Kingdom  of  Heaven."  In  the  lower  right-hand 
corner  are  the  words,  "Take  your  children  to  church 
and  give  them   the  right   start." 

The  remainder  of  the  poster  shows  the  Easter 
parade,  .the  well-dressed  men  and  women  going  into 
a  church,  accompanied  by  their  children.  The  poster 
is  composed  of  twenty-four  sheets,  and  when  com- 
pleted is  10x25  feet  in  size,  lithographed  in  twelve 
colors.  It  is  one  of  a  series  of  religious  posters  which 
have  been  displayed  since  the  billposters'  conven- 
tion at  Atlantic  City  last  year.  At  that  time  the 
organization  decided  to  devote  a  portion  of  the  space 
on  billboards  to  religious  and  uplift  pictures.  The 
campaign  extends  over  all  of  United  States  and 
Canada. 


EDITORIAL  COMMENTS. 


There  is  a  lesson  in  the  billposters'  campaign  for 
the  welfare  of  the  American  children  that  should  be 
heeded.  There  are  too  many  children  in  the  United 
States  who  never  see  the  inside  of  a  church.  They 
have  no  spiritual  training  except  such  as  they  pick 
up  on  the  streets  and  that  is  along  the  line  of  his 
Satanic  Majesty.  Every  child  should  have  some  train- 
ing along  the  line  of  religion.  The  child  should  re- 
ceive instruction  in  the  Sunday  school  and  be  given 
a  start  in  the  right  direction.  "Train  up  a  child  in 
the  way  he  should  go  and  when  he  is  old  he  will  not 
depart  from  it."  A  child,  grown  to  manhood  with- 
out religious  training,  is  like  a  ship  without  a  com- 
pass. 
Oelwein    (la.)    Registei'. 


BILLBOARD    RELIGION. 

To  the  Editor  of  the  Globe: 

Sir: — Last  Christinas  there  appeared  on  the  prom- 
inent billboards  of  St.  John  (as  well  as  the  other 
large  cities  of  Canada  and  the  United  States)  a  large 
religious  poster  which  attracted  considerable  atten- 
tion. It  was  a  composite  of  two  world-famous  paint- 
ings of  the  birth  of  Christ  in  the  manger  of  the 
Bethlehem  stable  and  the  wise  men  of  the  East,  led 
by  the  star  to  the  place  where  the  young  Child  was. 
The  caption  of  this  beautiful  picture,  addressed  to 
the  rising  generation,  was  as  follows:  "Ask  your 
Sunday-school  teacher  to  tell  you  the  story."  Re- 
cently  there   was  another  of  these   religious  posters 


(140) 


EDUCATIONAL     POSTERS 


on  the  billboards  of  our  city.  The  one  which  at- 
tracted the  writer's  attention  was  opposite  the  Clif- 
ton House,  corner  of  Germain  and  Princess  streets. 
It  was  a  large  picture  which  repaid  one  going  some 
distance  to  see — a  picture  of  Jesus  blessing  little  chil- 
dren, while  in  the  foreground  could  be  seen  scores 
of  children,  with  their  parents  and  friends,  going 
reverently  to  the  House  of  God.  The  caption  of  this 
great  poster  was  as  follows  (and  constituted  good 
advice  to  the  many  indifferent  parents) :  "Take  the 
children  to  church;  give  them  a  right  start." 

There  was  the  billboard  preaching  another  great 
religious  message  to  the  age.  At  a  meeting  of  the 
Educational  Committee  of  the  Poster  Advertising  As- 
sociation, held  last  September,  it  was  resolved  to 
place  upon  the  billboards  of  the  country  these  great 
religious  and  inspirational  posters.  Was  this  not  a 
sign  of  the  religious  spirit  of  our  age?  Was  it  not  a 
splendid  tribute  to  the  Christian  spirit  of  those  busi- 
ness men  who  decided  to  run  a  series  of  those  relig- 
ious posters  during  the  month  when  their  plants  at 
Cleveland  were  not  so  rushed — and  that  the  vacant 
spaces  on  the  billboards  might  be  used  to  some  ad- 
vantage, and  in  the  interest  of  humanity?  I  think, 
Mr.  Editor,  it  was  a  wonderful  amount  of  good  that 
was  being  done  by  the  Poster  Advertising  Association 
through  their  series  of  such  splendid  and  inspiring 
pictures — and  I  was  rather  surprised  to  see  no  edi- 
torials in  any  of  the  daily  papers  of  our  city  calling 
the  attention  of  the  people  to  those  splendid  posters. 
I  wish  that  every  man  and  woman  in  St.  John,  every 
boy  and  girl,  could  have  seen  the  great  Easter  poster 
on  the  large  billboards  of  the  city.  This  was  truly  a 
new  evangelism.  Thanking  you  for  space  in  your 
valuable  paper. 

I  remain, 

Ralph  J.  Haughton, 
Congregational  Minister. 
St.  John  Globe. 


BEAUTIFUL    PICTURE. 


The  large  picture  on  the  billboard  on  the  south  side 
of  the  Gaiety  Theater  is  a  beautiful  one  and  urges 
parents  to  take  their  children  to  church.  In  doing 
so  they  will  be  "starting  the  children  right,"  says 
the  picture.  The  picture  is  of  a  religious  character 
and  reminds  passersby  of  the  Resurrection  of  Christ. 
Galesburg   (111.)    Republican  Register. 

FINE  COLORED  POSTER  ATTRACTS 
ATTENTION. 


The  education  committee  of  the  Poster  Advertising 
Association  has  distributed  a  beautiful  highly  colored 
poster  to  40,000  cities  of  the  United  'States,  of  which 
Monmouth  is  one.  Charles  Ward  placed  the  at- 
tractive lithograph  on  the  billboard  on  South  Main 
street,  and  it  has  attracted  much  attention.  In  one 
corner  is  a  picture  of  the  Christ  blessing  little  chil- 
dren and  accompanying  is  the  familiar  quotation  from 
the  gospel,  "Suffer  little  children,"  etc.  At  one  side 
is  a  representation  of  a  number  of  jieople  going  to 
church  and  the  words,  "Take  your  children  to  church 
on  Sunday;  give  them  the  right  start." 
Monmouth    (III.)    Atla--^. 


AN   EASTER  MESSAGE. 

Rev.  Walter  J.  Johnson,  the  pastor,  took  occasion 
from  the  pulpit  to  compliment  the  decorations,  and 
especially  the  large  colored  poster  on  the  wall  to  the 
right  of  the  pulpit.  The  poster  pictured  the  exterior 
of  a  church  at  the  intersection  of  two  streets.  A 
stream  of  people  was  seen  entering  the  edifice.  Lead- 
ing the  worshipers  were  gray-haired  men  and  women, 
others  in  line  representing  different  generations  down 
to  tiny  children.  The  lesson  taught,  Mr.  Johnson 
declared,  was  the  keeping  of  the  Sabbath  as  a  holy 
day  and  the  encouragement  of  church  attendance  by 
everyone  from  the  grandfather  to  the  child.  The 
poster,  21  feet  9  inches  long  and  9%  feet  high,  had 


in  its  upper  left-hand  corner  the  scene  of  the  Savior 
receiving  the  little  ones,  and  beneath  was  the  in- 
scription: "Suffer  little  children  to  come  unto  me, 
for  such  is  the  kingdom  of  heaven."  The  poster  was 
supplied  by  the  Educational  Committee  of  the  Poster 
Advertising  Association,  through  W.  E.  Holland,  a 
member  of  the  committee. 

The  Wesley  classroom  was  decorated  in  the  class 
colors,  white  and  red,  lilies  and  cording  being  used 
profusely.  Mrs.  Holland  was  chairman  of  the  Class- 
room Decorating  Committee.  The  Campbell  class- 
room was  in  white  and  green.  Miss  Fannie  Mac- 
Millan  had  charge  of  this  work. 

Mr.  Johnson  did  not  deliver  a  sermon  either  at  the 
morning  or  evening  services.  "An  Easter  Message," 
the  cantata,  was  presented  at  the  evening  service, 
Jlrs.  T.  H.  Morrow  presided  at  the  organ  in  the 
absence  of  George  H.  Paul,  the  organist,  who  is  ill. 
Beaumont    (Tex.)    Enterprise. 


SUNDAY-SCHOOL    HEADS  THANK    BILLPOSTERS 
FOR   BIBLE  SCENE  PICTURES. 


Appreciate   Those   Which   Are    Being    Placed   About   City — 
Elect   Officers. 


A  joint  meeting  of  the  Binghamton  organization 
of  Sunday  School  Superintendents,  and  the  Ele- 
mentary workers  of  the  city  was  held  in  the  chil- 
dren's chapel  of  the  First  Presbyterian  Church  re- 
cently. Notwithstanding  the  inclemency  of  the 
weather  a  large  number  attended.  The  superintend- 
ents elected  the  following  officers  for  the  ensuing 
year: 

George  C.  S.  Bliss,  president;  T.  C.  Thorpe,  vice- 
president;  George  J.  Michelbach,  secretary;  A.  A. 
Lord,  treasurer;  W.  O.  Rowey,  chairman  Finance 
Committee. 

A  resolution  commending  the  National  Billposters' 
Association  for  the  interesting  and  beautiful  pictures 
of  Bible  scenes  it  is  placing  on  the  billboards  of  the 
city  was  unanimously  adopted.  Miss  Bmens  read  a 
paper  on  "How  to  Keep  the  Interest  of  the  Boys  and 
Girls  in  the  Sunday  School,"  and  George  J.  Michel- 
bach  si)oke  on  "The  Benefits  of  Organization." 

Miss  Lillian  Wardell  sang  a  vocal  solo,  and  Miss 
Ruth  Schmidt  gave  a  violin  solo,  both  of  which  were 
generously  encored.  At  the  close  of  the  meeting  light 
refreshments  were  served  in  the  parlors  of  the 
church. 
Binghamton    (N.    Y.)    Press. 


DEFIANCE    POSTER    ADVERTISING    SERVICE 
RECEIVES  THANKS. 


The  local  Ministerial  Union  has  tendered  a  vote 
of  thanks  to  the  Defiance  Advertising  Service  and  the 
Poster  Advertising  Association  for  their  generosity 
in  supplying  handsome  twelve-color,  9x20  lithographed 
posters  relating  to  Easter,  which  were  also  posted  on 
the  boards  of  the  members  of  the  Association 
throughout  the  country.  Some  of  these  attractive 
lithographs  were  posted  in  this  city  and  attracted 
much  attention. 
Defiance   (O. )  Daily  Crescent-News. 


CLEVER  EASTER  POSTER. 


Billboard     Picture     Urges     Parents    to    Start    Children    to 
Sunday  School. 


William  Leavitt,  Jr.,  city  billposter,  has  given  over 
several  of  his  most  prominent  billboards  for  a  highly 
artistic  Easter  poster  that  has  attracted  much  at- 
tention and  favorable  comment.  Mr.  Leavitt  has 
received  thanks  from  the  clergy  for  his  expense  and 
effort.  The  posters  show  parents  accompanying 
their  children  to  Sunday  school,  and  urges  parents 
to  start  their  children  right  by  enrolliu,!?  them  in  the 
Sunday  schools.  In  the  upper  left-hand  corner  of  the 
picture  Christ  is  surrounded  by  scores  of  small  chil- 
dren who  are  playing  about  him. 
Brazil    (Ind.)    Times, 


(141) 


EDUCATIONAL     POSTERS 


NEW    POSTERS    ARE    PRAISED    BY    MINISTERS. 


Plan  of  Advertising   Association   Is  Endorsed  at   IVlinisters' 
ivieeting. 


The  posters  depicting  Biblical  scenes  which  have 
appeared  on  the  billboards  of  the  city  recently,  and 
which  have  received  much  favorable  comment,  are 
the  posters  which  were  put  out  by  the  Educational 
Committee  of  the  Poster  Advertising  Association  of 
America.  At  the  meeting  of  the  Marietta  Ministers' 
Association  recently  it  was  voted  to  express  the  ap- 
preciation of  the  Association  in  the  idea  of  the  work 
and  its  execution. 

It  was  reported  that  Mr.  August  J.  Weber,  son  of 
Mr.  August  Weber,  of  this  city,  who  was  attending 
the  Art  School  of  Cincinnati  University,  contributed 
in  no  small  way  to  the  artistic  work  of  the  recent 
poster,  and  that  he  also  assisted  in  the  preparing  of 
the  Christmas  poster. 

Mr.  A.  M.  Briggs,  of  Chicago,  who  originated  the 
Church  Attendance  Campaign  plan,  which  was  tried 
with  so  much  success  in  Marietta,  was  the  chairman 
of  the  Educational  Committee  mentioned  above.  Mr. 
Briggs  is  the  son-in-law  of  Mr.  John  B.  Alden,  of 
this  city. 
Marietta   (O.)    Daily  Journal. 


BEAUTIFUL  EASTER  POSTER  IS  NOW  SEEN  IN 
CRESTON. 


Lithograpii     Now    Seen     on     Billboards     in     Creston     Tells 
Story   In   Wonderful   Way — Tiiird   of    Humanity 
Series — Carl  Davenport  and  Roy  Emer- 
son  Have  Same   Displayed  on  Tlieir 
Display    Boards. 


An  Easter  poster  is  now  being  placed  upon  the 
billboards  of  Creston  under  the  direction  of  Carl 
Davenport  and  Roy  Emerson,  proprietors  of  the 
Creston   Posting  Service. 

The  poster  has  been  issued  by  the  educational  com- 
mittee of  the  Poster  Advertising  Association,  of 
which  association  the  Creston  concern  is  a  member. 

It  is  the  third  of  the  series  ot  humanity  posters 
which  the  Association  is  using  in  a  sincere  and  earn- 
est effort  to  employ  the  unbounded  influence  of  the 
medium   for   the  good   of   mankind. 

This  particular  poster  is  interesting  for  many  rea- 
sons. Technically,  it  is  put  forth  by  the  educational 
committee  as  an  ideal  piece  of  "copy."  It  is  believed 
by  the  members  of  that  aggregation  to  be  the  ulti- 
mate expression  of  what  a  go-to-church  poster  should 
be.  For  months  past  the  go-to-church  movement 
has  been  spreading  from  city  to  city  throughout  the 
land.  Every  medium  has  been  used,  including  post- 
ers. The  effect  has  been  as  unerring  as  the  promot- 
ers of  that  movement  expected.  Still  the  hastily 
prepared  poster  copy  lacked  the  vital  appeal.  The 
Easter  poster  tells  its  own  story  in  a  wonderful  way. 
It  tells  it,  too,  in  pictures,  and  with  few  words. 

On  the  left  ot  the  picture  appears  the  well-known 
figure  of  the  Master,  surrounded  by  little  children, 
speaking  to  the  world  those  appealing  words  that 
have  rung  down  the  centuries  with  their  marvelotis 
tenderness,  the  same  yesterday,  to-day  and  forever. 
And  coupled  with  that  appeal  there  is  the  picture  ot 
the  gaily-dressed  Easter  crowd  thronging  its  way 
to  church,  and — with  the  echo  of  Christ's  words 
ringing  in  their  ears — taking  the  little  ones  with 
them.  At  the  end  of  the  avenue  is  a  church,  and  in 
a  small  panel  to  the  right  of  the  poster  one  may 
read  the  lesson  of  the  picture  in  these  words,  "Take 
your  children  to  church;   give  them  the  right  start." 

The  poster  was  designed  by  Edward  Volkert  of 
Cincinnati,  the-  same  artist  who  created  the  Christ- 
mas masterpiece.  It  was  lithographed  in  eleven  col- 
ors by  the  Keterlinus  Lithographic  Manufacturing 
Company  of  Philadelphia. 

While  the  Poster  Advertising  Association  and  its 
members  have  no  ulterior  motives  in  undertaking  this 
educational  propaganda  letters  ot  the  most  cordial 


character  have  been  received  from  cardinals,  arch- 
bishops, bishops,  ijriests  and  clergymen  of  every  de- 
nomination. Governors,  mayors  and  city  officials, 
civic,  religious  and  social  organizations,  have  joined 
in  the  chorus  of  gratitude  for  the  work  that  has  been 
done  so  well  by  the  members  of  the  Association  in 
their  respective  cities  and  towns  throughout  the 
United  States  and  Canada.  The  poster  has  been 
mounted  and  displayed  in  churches  and  schoolro.ims. 
;\linisters  have  caused  billboards  to  be  erected  on 
church  property,  from  which  the  picture  has  carried 
its  message  to  many  hearts. 

Following  the  Easter  poster  there  will  be  another 
appeal  to  the  youth  of  America  in  a  Boy  Scouts 
poster,  which  will  contain  a  message  of  chivalry, 
health  and  humanity  to  boys  everywhere. 

As  a  result  of  the  humanitarian  movement,  sug- 
gestions for  posters  to  be  added  to  the  series  have 
come  from  many  sources.  One  of  them  is  from  Anna 
M.  Shaw,  the  world-famous  suffrage  leader,  who 
urges  the  Association  to  make  an  appeal  for  the 
"cause,"  every  member  of  which  will  be  duly  grate- 
ful,   she   says,    for   such   salutary   assistance. 

The  Easter  poster  and  the  others  of  the  series  are 
to  be  sent  to  every  town  in  the  United  States  and 
Canada.  The  plant  owners  of  the  smallest  villages 
are  to  have  copies  of  them  and  are  urged  to  post 
them.  The  small  towns  need  the  posters  as  much 
as  the  large  ones,  and  there  is  .iust  as  much  enthusi- 
asm over  the  movement  in  the  one  as  in  the  other. 
Cre.=;ton    (la.)    Advertiser. 


THIRD    ART    POSTER    IS    IN    PLACE    TODAY. 


Two  twelve-color  commemorative  of  Easter  were 
placed  recently  by  B.  A.  Haskell,  of  the  Haskell  Ad- 
vertising Company,  at  Sixth  and  Main  and  Fifth  and 
Rood.  The  posters,  which  were  magnificent  works  of 
art,  were  furnished  free  by  the  Poster  .Advertising 
Association  of  the  United  States  and  Canada  to  all 
members,  and  were  posted  in  practically  every  city 
in  the  two  countries. 

The  poster  contained  no  advertising.  A  likeness 
of  the  Christ  in  His  familiar  pose  among  a  group  of 
children  occupied  one  corner,  while  the  rest  of  the 
big  poster  showed  a  large  crowd  going  to  church. 
"Take  your  children  to  church  on  Easter:  give  them 
a  right  start"  was  the  legend  on  the  big  poster.  It 
was  a  splendid  contribution  to  the  uplift  campaign 
which  has  been  carried  on  for  several  months  by 
this  association.  The  first  was  that  of  "The  Nativ- 
ity," the  second  on  the  life  of  General  Grant,  and  the 
Easter  picture  makes  the  third. 
Grand  Junction    (Colo.)   Sentinel. 


UPLIFT   MOVEMENT  BEING  AIDED   BY   POSTERS 
BEING    DISPLAYED    IN    CITY. 


Along  with  the  manifestation  of  spiritual  uplift 
for  the  betterment  of  mankind,  the  posters  which 
have  been  ostentatiously  displayed  on  some  of  the 
prominent  billboards  in  Lansing  have  played  no  small 
part  and  have  created  unlimited  attraction.  The  edu- 
cational committee  of  the  Poster  Advertising  Asso- 
ciation, an  organization  comprising  all  of  the  bill- 
board interests  of  all  cities  and  towns  in  the  United 
States  and  Canada,  are  lending  their  assistance  with 
a  very  generous  poster  campaign  to  the  "uplift  move- 
ment." This  is  done  with  an  effort  to  better  the 
condition  ot  mankind. 

The  first  poster  displayed  in  this  city  was  en- 
titled the  "Nativity,  or  the  Birth  of  Christ."  This 
was  posted  during  December.  The  poster  now  in 
evidence  on  various  billboards  is  entitled,  "Take 
your  children  to  church;  give  them  the  right  start." 
In  the  upper  left-hand  corner  of  this  same  poster  is 
the  inscription,  "Suffer  little  children  to  come  unto 
Me,  and  forbid  them  not,  for  ot  such  is  the  kingdom 
of  Heaven." 

Last  .lanuary  the  December  poster  was  followed  by 
another  large  picture  representing  the  life  of  Gen- 
eral U.  S.  Grant  from  boyhood  to  President  of  the 


(142) 


EDUCATIONAL     POSTERS 


United  States.  The  Easter  poster  now  showing  on 
the  boards  is  a  beautiful  24-'Sheet  production,  lith- 
ographed in  12  colors.  The  above  cut  is  a  facsimile. 
Manager  Fred  J.  Williams  of  the  Lansing  Adver- 
tising Service  is  heartily  in  favor  of  the  movement 
and  states  that  more  of  the  posters  will  be  displayed 
In  the  near  future. 
Lansing    (Mich.)   Journal. 


GIVE   THE  CHILD  THE   RIGHT   START. 


ANOTHER    HANDSOME    POSTER. 


Published    by    the    Educational    Committee    of   the    Poster 
Advertising   Association. 


Many  citizens  admired  the  large  and  beautiful 
Christmas  posters  displayed  on  the  billboards  in  De- 
cember. They  were  works  of  art  and  were  put  out  by 
the  Poster  Advertising  Association's  educational 
committee. 

Recently  another  large  poster  was  placed  on  the 
billboard  at  the  corner  of  Fourth  and  Clinton  streets 
adjoining  the  Prowant  restaurant.  It  is  a  fine  piece 
of  work  and  reproduces  the  bright  Easter  costumes 
at  the  annual  Easter  parade.  In  the  upper  left-hand 
corner  is  a  picture  of  the  Savior  with  little  children 
and  the  quotation.  "Suffer  little  children  to  come 
unto  Me  and  forbid  them  not.  for  of  such  is  the  king- 
dom of  Heaven."  In  the  lower  right-hand  corner  is 
printed,  "Take  your  children  to  church:  give  them 
the  right  start."  The  picture  shows  men,  women 
and   children  going  to  church. 

The   poster  is   9x20  feet  in   size   and   lithographed 
in  twelve  colors. 
Defiance    (O.)    Daily   Express. 


EASTER    POSTERS    ON    THE    BILLBOARDS. 


Large  Easter  posters,  placed  upon  the  billboards  of 
Duluth,  Superior  and  practically  all  cities  and  towns 
of  the  country,  have  been  put  out  by  the  United  States 
Display  Advertising  Company,  of  which  C.  A.  Mar- 
shall of  Duluth  is  president. 

The  posters  carry  no  advertising  and  are  the  con- 
tinuation of  a  series  begun  last  fall  for  moral  and 
ethical  teaching.  The  Easter  poster  is  a  beautifully 
colored  picture  of  Christ  blessing  the  little  children 
and  a  church  with  a  large  number  of  persons  enter- 
ing. On  one  side  is  inscribed,  "Suffer  little  children 
to  come  unto  me."  and  on  the  other,  "Take  your 
children  to  church:  give  them  the  right  start."  The 
IKJSter  was  designed  by  Edward  Volkert  of  Cincin- 
nati, who  made  the  Christmas  poster. 
The  Duluth  Herald. 


WORK  OF  BOY  SCOUTS  SHOWN  ON  POSTERS. 


The  fourth  of  the  free  educational  posters  by  the 
Educational  Committee  of  the  Bill  Posters'  Asso- 
ciation have  been  placed  on  the  local  billboards  by 
C.  W.  Ward. 

This  poster  illustrates  the  work  done  by  the  boy 
scouts  in  America  as  well  as  other  countries  and 
has  been  placed  on  billboards  in  all  cities  of  the 
United  States  having  a  population  exceeding  4,000 
inhabitants. 

The  posters  are  purchased  by  Mr.  Ward  and  placed 
on  the  boards  at  his  own  expense.  There  are  a 
number  yet  to  come.  One  of  them  has  been  placed 
on  the  board  on  South  Main  street  between  Second 
and  Third  avenues  and  the  other  is  on  the  board 
on  North  First  street  between  Boardway  and  Archer 
avenue. 

The  picture  shows  a  boy  scout  helping  an  aged 
lady  across  a  crowded  street  and  also  a  member  of 
the  organization  stopping  a  crowd  of  boys  from 
throwing  stones  at  a  dog.  In  the  center  of  the  poster 
a  picture  of  a  company  of  boy  scouts  in  camp  is 
portrayed.  All  around  the  edge,  forming  a  border, 
are  mottoes  of  the  scouts  by  which  they  are  sup- 
posed to  be  governed. 
Monmouth    (111.)    Atlas. 


Rev.    G.    Ellory    Read    Referred   to   Work    Being    Done   for 

Uplift  of  Humanity — Based   Sermon  Suggested   by 

the    Large    Pictorial    Poster    that    Has 

Been    Displayed. 


.  At  a  recent  service  in  Plymouth  Church,  Rev.  G. 
Ellory  Read  preached  a  sermon  suggested  by  the 
large  pictorial  poster  that  ha-s  been  recently  dis- 
played by  the  Canadian  Poster  Company.  Taking  for 
his  text  the  words  of  Christ  as  reported  in  Matt. 
18:6,  "Whoso  shall  cause  one  of  these  little  ones  to 
stumble,  it  is  profitable  for  him  that  a  great  mill- 
stone should  be  hanged  about  his  neck  and  that  he 
should  be  sunk  in  the  depth  of  the  sea,"  the  preacher 
referred  to  the  fact  that  a  large  advertising  com- 
pany, doing  business  in  all  our  large  cities  and  im- 
portant towns,  had  taken  up  this  work  which  had 
no  necessary  relation  to  the  publicity  service  in 
which  it  was  engaged.  At  the  Christmas  season  the 
company  had  displayed  an  arresting  picture  of  the 
Nativity  of  our  Lord,  and  had  sought  to  draw  the 
attention  of  the  people  to  this  central  fact,  connected 
with  a  season  of  festivity  and  rejoicing.  Quoting 
from  a  letter  received  from  the  manager  of  the  com- 
pany, Mr.  H.  A.  Williams,  Mr.  Read  gave  this  strik- 
ing passage:  "The  poster  advertising  interests  desire 
to  inaugurate  an  'uplight  movement  for  the  good  of 
humanity,'  utilizing  the  immense  pictorial  appeal 
of  posters  in  a  way  that  shall  make  men  better  by 
turning  their  minds  to  noble  and  inspiring  thoughts. 
We  want  you  to  feel  that  we  have  no  ulterior  motive, 
but  that  we  want  to  contribute  our  mite  to  the  spirit- 
ual uplift  of  humanity."  All  who  have  the  interests 
of  the  community  at  heart,  continued  the  speaker, 
should  rejoice  in  the  altruistic  enterprise  manifested 
by  this  business  concern.  Religious  organizations  and 
protectors  of  the  moral  life  of  the  community  are 
quick  to  condemn  the  display  of  posters  that  are  an 
offense  against  decency  and  good  morals.  I  am  glad 
to  take  this  opportunity  to  speak  appreciatively  of 
this  splendid  attempt  that  this  company,  through  the 
medium  of  their  business,  is  making  to  speak  of  men, 
women  and  children  of  the  highest  and  holiest  that 
life  offers  us.  And  I  am  the  more  desirous  of  doing 
so,  because  those  engaged  in  the  good  work  have 
gone  about  it  so  quietly  and  unobtrusively.  They 
had  not  published  their  relation  to  this  enterprise. 
The  public  has  had  no  intimation  from  them  concern- 
ing their  gracious  ministry.  I  speak  of  it  because  I 
want  this  congregation  and  community  to  know  that 
in  this  movement  we  have  another  co-operant  factor 
helping  the  world  on  to  better  things.  Sometimes 
we  are  so  concerned  with  the  adverse  forces  we 
have  to  meet  that  we  forget  those  who  are  actually 
fighting  on  our  side.  It  does  us  good  to  take  a  sur- 
vey of  the  unnumbered  hosts  that  are  on  the  side  of 
right.  How  many  of  us,  for  example,  think  of  the 
way  in  which  the  press  is  co-operating  with  the 
church  in  broad,  general  outlines?  Take  our  local  pa- 
per, the  Sherbrooke  Daily  Record:  week  after  week 
it  publishes  the  advertisements  of  our  many  church 
services  without  any  remuneration  and  gives  pub- 
licity to  all  our  various  activities  in  its  news  col- 
umns. This  fact  ought  to  be  pondered  and  appreci- 
ated. There  is  no  doubt  that  our  work  as  churches 
Is  immensely  helped  by  this  hearty  and  generous  co- 
operation on  the  part  of  this  widely-read  paper. 

The  preacher  then  described  the  pictorial  poster 
and  took  its  admonition,  "Take  your  children  to 
church:  give  them  the  right  start,"  in  conjunction 
with  his  text.  The  failure  to  give  the  child  this  right 
start  in  life  constituted  one  of  the  most  common 
modern  offences  against  the  child.  The  parents  who 
do  not  take  their  children  to  church  fail  to  give  them 
the  large,  comprehensive  view  of  religion.  In  the 
services  of  the  church  the  individual  becomes  merged 
in  the  universal  consciousness  of  the  spiritual  life. 
Through  the  services  of  the  church  the  child  is 
taught  to  use  one  of  the  divinely  appointed  means 
rf    spiritual    culture.     To   deprive   the    child    of   the 


(nO 


EDUCATIONAL     POSTERS 


services  of  the  church,  which  is  almost  invariably  the 
case  unless  the  parents  go  with  him,  is  to  deprive  him 
of  the  strength  that  would  come  to  him  in  the  hours 
of  his  testing  as  he  grows  into  manhood,  through  the 
realization  of  his  relation  to  the  vast  multitudes  who 
are  striving  for  the  highest  that  life  can  yield  under 
conditions  of  moral  strain  and  stress.  Moreover,  the 
child  is  deprived  of  that  training  which  he  might 
have  in  his  desire  to  do  something  for  the  world's 
betterment.  There  are  few  children  but  move  with 
a  desire  to  do  something  herioc  and  noble,  and  there 
is  no  place  in  which  a  child  can  be  more  effectively 
trained  for  heroic  and  noble  service  than  in  the 
church.  An  offense  against  the  child  ultimately  be- 
comes an  offense  against  society.  History  teaches 
that  the  great  reformers  and  progressives,  the  men 
who  have  turned  the  world  upside  down,  have  been 
trained  in  the  church.  Deprive  the  child  of  this  train- 
ing and  eventually  you  rob  society  of  its  most  valu- 
able interest  in  the  child,  the  expectation  that  he 
will  become  a  potent  factor  in  the  world's  progress 
towards  the  final  consummation  of  all  our  efforts  for 
a  rational  and  holy  relation  among  all  men  every- 
where. This  lifts  the  subject  to  a  still  higher  level. 
The  offense  against  the  child  becomes  in  its  last 
analysis  an  offense  against  God.  We  need  to  em- 
phasize the  solemn  sanctities  attaching  to  the  respon- 
sibilities of  family  life.  Children  should  be  an  herit- 
age of  the  Lord,  to  be  considered  to  Him  for  His  serv- 
ice. The  failure  to  do  this  must  mean  that  we  hold 
an  unworthy  view  of  our  responsibility  in  this  great 
relationship  of  life.  A  failure  to  give  the  child  a 
right  start  may  finally  lead  him  to  fail  of  life's  true 
destiny.  The  solemn  admonition  of  Christ's  should 
be  heeded  by  parents  especially.  We  may  take 
Christ's  reference  to  the  child  literally  or  figuratively. 
He  may  have  meant  by  "one  of  these  little  ones"  a 
little  one  in  faith,  a  new-born  disciple,  but  it  is  con- 
ceivable that  He  may  have  included  the  little  ones 
who  gladly  went  to  Him  and  nestled  against  His 
loving  heart  as  He  blessed  them.  I  think  there  were 
children  who  believed  in  Him  when  grown  folk  failed 
to  do  so.  But  the  warning  is  all  the  same,  whether 
we  interpret  the  saying  literally  or  figuratively.  It 
were  more  profitable  that  one  should  perish  himself 
than  that  he  should  be  the  means  of  turning  from 
its  divine  destiny  one  whom  God  had  created  of  life's 
perfect  fulfillment. 
Sherbrooke  Daily  Review. 


BEAUTIFUL   EASTER    POSTERS  ON    BOARDS. 

With  the  reconstruction  of  the  billboards  of  the 
Allentown  Poster  Advertising  Company  comes  the 
beautiful  picture  of  the  large  Easter  poster  which 
the  Poster  Advertising  Company,  of  which  the  Allen- 
town  concern  is  a  member,  has  directed  to  be  print- 
ed in  many  colors  in  the  uplift  movement  which  the 
national  body  started  with  the  Christmas  poster 
which  portrayed  so  beautifully  the  Nativity.  One  of 
the  large  Easter  posters  in  this  uplift  movement 
has  been  placed  on  the  new  board  along  the  Jordan 
creek,  directly  opposite  the  Hamilton  street  station 
of  the  Lehigh  Valley  Railroad.  It  is  a  beautiful  pic- 
ture, appropriate  for  the  Eastertide,  with  the  Savior 
as  the  central  figure  surrounded  by  children,  with 
the  "Suffer  little  children  to  come  unto  me"  inscrip- 
tion. On  the  opposite  side  a  church  in  Easter  array 
is  shown  with  worshipers  entering  the  edifice.  It  is 
a  most  beautiful  and  appropriate  picture  for  the 
Easter  season  and  is  in  a  most  conspicuous  position, 
easily  seen  by  pedestrians  crossing  the  Hamilton 
street  bridge.  The  picture  is  10.\21  feet,  with  a  large 
white  border. 

In  this  uplift  movement  there  is  no  stronger  sup- 
porter and  promoter  than  Manager  W.  D.  Fitzgerald 
of  the  T-yric  Theater  and  who  is  also  the  manager  of 
the  Allentown  Poster  Advertising  Company.  Mr. 
Fitzgerald  took  particular  care  that  these  beautiful 
pictures,  which  were  admired  by  thousands  of  young 
and  old  for  their  religious  and  moral  tendency,  should 
be  placed  in  conspicuous  places  and  his  wishes  were 


carried  out  faithfully.  The  Eastertide  season  pic- 
ture is  particularly  appropriate,  attracting  as  much 
attention   as   the   others. 

The  work  of  reconstructing  the  billboards  of  the 
Allentown  Poster  Advertising  Company  in  this  sec- 
tion is  almost  complete.  All  of  the  backing  is  of 
steel  and  the  borders  of  white  pine  with  a  six-inch 
molding  in  green.  They  are  divided  into  sections 
for  posters  in  size  from  an  eight  to  a  twenty-four 
sheet,  with  larger  spaces  to  accommodate  theatrical 
and   circus  sheets. 

The  board  along  the  Jordan  creek,  opposite  the 
Lehigh  Valley  station,  is  a  double-decker,  IIG  feet  in 
length,  while  the  one  in  the  meadow  south  of  the 
Adelaide  Silk  Mills,  is  also  a  double-decker,  215  feet 
in  length.  They  are  well  built,  with  posts  strong 
enough  for  a  railroad  trestling,  and  there  is  a  finish 
which  characterizes  them  as  being  first  class  in  every 
particular.  In  addition  to  the  large  billboards  along 
the  Jordan  creek  and  south  of  the  Adelaide  Mills,  all 
of  the  boards  of  the  concern  have  been  reconstructed 
upon  the  same  lines. 
Allentown    (Pa.)    Chronicle    and    News. 


ATTRACTS  ATTENTION. 


Two  large  billboards  displays,  one  north  of  the 
Star-Courier  building  and  the  other  at  the  corner  of 
Fifth  and  Tremont  streets,  have  attracted  consider- 
able attention.  It  is  a  beautiful  design,  showing  a 
church  with  children  just  entering.  It  is  particularly 
interesting,  inasmuch  as  it  is  an  Easter  poster. 
Kewanee    (111.)    Star-Courier. 


The  billboard  owners  have  made  another  move  to 
prove  to  the  public  that  they  are  not  the  heartless 
creatures  that  certain  magazines  and  organizations 
have  tried  to  make  them  out.  Recently  the  boards 
in  Wilmington,  and  in  every  other  town  as  well,  were 
adorned  with  a  beautiful  lithograph,  picturing  a  les- 
son that  would  be  hard  to  drive  home  to  the  people 
as  forcibly  in  any  other  way.  There  is  in  the  pic- 
ture a  scene  in  which  the  Savior  is  blessing  the  lit- 
tle children  that  came  to  Him,  and  beneath  it  were 
the  words  of  the  Master,  "Suffer  -little  children  to 
come  unto  Me  and  forbid  them  not.  for  of  such  is  the 
kingdom  of  Heaven,''  uttered  in  remonstrance  when 
certain  of  His  followers  sought  to  keep  the  little  ones 
from  approaching  Him,  because  they  feared  He  might 
be  annoyed  by  them.  Another  scene  in  the  picture  is 
a  crowd  of  people,  among  them  many  children,  mak- 
ing their  way  to  church.  The  lesson  of  the  picture 
is  told  in  these  words,  which  it  bears.  "Take  the  chil- 
dren to  church:  start  them  right."  Appearing  as  it 
does  at  Eastertide,  it  is  hard  to  think  of  a  more 
splendid  presentation  of  a  great  lesson.  Have  you 
seen  the  picture?  Examine  it. 
The  Wilmington  Journal  and  the  Clinton  (Ohio)  Republican. 

POSTER    APPROPRIATE    TO    THE    EASTER    SEA- 
SON   WHICH    IS    APPEARING    ON    BILL- 
BOARDS IN  THE  THREE  CITIES. 


This  is  the  Easter  poster,  the  third  of  the  series, 
that  is  being  hung  on  the  billboards  all  over  the 
country  by  the  Poster  Advertising  Association  of 
America.  Davenport  was  particularly  interested  in 
this  poster,  because  it  was  originally  designed  by 
Charles  T.  Kindt  of  the  Burtis  Opera  House.  Mr. 
Kindt  is  the  national  president  of  the  Poster  Adver- 
tising Association,  which  entered  into  a  compact  at 
their  convention  last  summer  to  utilize  the  bill- 
boards for  other  than  commercial  purjioses.  The 
Christmas  poster  was  one  representing  the  birth  of 
Christ.  The  second  of  the  series  was  one  depicting 
how  U.  S|  Grant  went  '"-om  plow  hoy  to  President. 
The  third  is  shown  here,  and  imparts  the  lesson, 
"Take  your  children  to  church:  give  them  the  right 
start."  Eight  of  these  posters  were  hung  on  prom- 
inent billboards  in  Davenport,  six  in  Rock  Island  and 
•six  in  Moline. 
Davenport  (la.)   Times. 


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